9, Dec 2023
94% of manufacturing employees agree that their company is actively trying to provide more flexible work arrangements for frontline workers; Survey Conducted by UKG
● 84% of manufacturing employees (32 % strongly agree, 52% agree) acknowledge that there are two separate cultures in their company: one for frontline workers and one for everyone else
● Among manufacturing organisations, 77% (38 % strongly agree, 39% agree) find it more challenging to fill frontline manager roles compared to non-manager roles
● A significant 94% of manufacturing employees (51 % strongly agree, 43% agree) affirm that their company is actively trying to provide more flexible work arrangements for frontline workers
● 69% of Indian manufacturing employees (31% strongly agree, 38% agree) feel that their organisation is not doing enough to take advantage of mobile technology to support the frontline employee experience
● The report was launched at the latest UKG LIVE event.
BENGALURU, India, 09, December, 2023 — Amidst the dynamic contours of the Indian manufacturing sector, a notable majority of organizations are taking proactive strides to embrace flexibility, ushering in a new era of improved working conditions for their frontline workforce. A new study by UKG, a leading provider of HR, payroll, and workforce management solutions for all people explores topics ranging from the prioritization of employee wellness to the transformative impact of digitalization on revenue and productivity. Additionally, it addresses pressing concerns such as cybersecurity in the era of digital transformation, the evolving role of artificial intelligence in manufacturing, and the strategic focus on building a skilled talent pipeline within the Indian manufacturing landscape.
The study surveyed 314 HR leaders in India-based manufacturing organizations to gauge the impact of labor supply, labor laws, and compliance on operations. The survey covered diverse industries, with manufacturing at 43%, and food processing and pharmaceutical/life sciences each at 28%.
Impact of labour laws and compliance on manufacturing organisations operating in India In the fiscal year 2019-20, amid the peak of the pandemic, the Indian Parliament enacted four new labor codes. These codes consolidated a network of 29 central labor laws and encompassed the Code on Wages, 2019; the Industrial Relations Code, 2020; the Occupational Safety, Health and Working Conditions Code, 2020; and the Code on Social Security, 2020. Despite this, certain states are still in the process of formulating and publishing rules to implement these codes, given that labor is a subject falling under the jurisdic ions of both the central government and individual states.
Moreover, an overwhelming 96% of organizations find their state’s current labor laws and regulations effective in fostering a favorable working environment for the manufacturing industry. Regarding year-over-year changes in compliance costs in the past 12 months, 75% of organizations noted shifts, with 50% reporting a moderate increase and 25% indicating a significant increase.
The survey included manufacturing organizations from different Indian states, with the breakdown as follows: Andhra Pradesh (10%), Bihar (11%), Gujarat (14%), Haryana (10%), Karnataka (15%), Maharashtra (32%), Tamil Nadu (15%), Telangana (6%), Uttar Pradesh (13%), West Bengal (7%), and Other (3%).
To what extent are organisations prioritizing the frontline employee experience? (and is it enough?)
In India, the study reveals that 52% of Indian manufacturing organisations have adopted flexible scheduling practices, empowering employees with the autonomy to set shift availability, swap shifts, or extend working hours. Other key offerings include 51% prioritizing employee well-being through wellness programs, 49% extending financial wellness benefits such as earned-wage access and same-day pay, 39% utilizing an employee communications mobile app, 34% offering hybrid or remote-work options, and 34% emphasizing predictable work schedules. Additionally, 27% provide paid time off, and 44% offer training and development opportunities.
Commenting on the survey, Sumeet Doshi, Country Manager at UKG India, said “As we navigate the intricate landscape of Indian manufacturing, our survey unfolds a narrative of progress and people-centric innovation. A compelling 52% of manufacturing organizations have embraced flexible scheduling practices, underscoring our commitment to empowering frontline workers. This not only provides them with autonomy over their work hours but also signifies a pivotal step towards a more agile and employee-focused industry. Furthermore, the resounding 96% endorsement of the effectiveness of state labor laws in fostering a positive working environment amplifies the collaborative spirit driving the manufacturing sector’s success.”
Synergizing Human Potential with Technological Innovation in Manufacturing
69% of Indian manufacturing employees (31% strongly agree, 38% agree) feel that their organization is not doing enough to take advantage of mobile technology to support the frontline employee experience.
Presently, 10% of Indian manufacturing organizations leverage the power of Artificial Intelligence (AI) for optimizing workforce scheduling. In contrast, 38% of these organizations rely on digital tools to enhance their scheduling processes. Furthermore, 41% of Indian manufacturing entities harness electronic tools for workforce scheduling. On the other hand, 11% still adhere to manual processes for scheduling.
Ashok Saxena, VP Engineering at UKG India, noted that “The data clearly reveals the considerable untapped potential for incorporating technology into the Indian manufacturing sector. While a mere 10% currently embrace the efficiency of Artificial Intelligence for workforce scheduling, there’s a significant 38% leveraging digital tools. Simultaneously, the feedback from our workforce is paramount, with 69% expressing a desire for more emphasis on mobile technology to enhance the frontline employee experience. This underscores the pivotal role of technology, urging organizations to not only embrace AI but also prioritize the integration of mobile solutions for a more connected and empowered workforce. The future of manufacturing lies in the seamless synergy of human potential and technological innovation.”
Crucial priorities for manufacturers over the next 12 months
Over the upcoming year, 47% of manufacturers are placing a high priority on employee well-being and safety, while 41% are emphasizing cybersecurity, and 40% are directing their attention towards digital transformation. Additional priorities encompass recruitment (32%), retention (23%), Diversity, Equity, Inclusion, and Belonging (DEI&B) initiatives (39%), sustainability efforts (39%), fortifying supply chain resilience (35%), exploring AI and generative AI (35%), nurturing a positive workplace culture (32%), and preparing for resiliency and disaster scenarios (27%).
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- By Rabindra
9, Dec 2023
DishTV’s Watcho – OTT Super App Surpasses 3 Million Subscriptions within a year of launch
09th, December 2023: Dish TV’s exciting new OTT aggregation platform, Watcho – OTT Super App, a one-stop solution for OTT entertainment for all generations, urban and rural alike including the Gen Z, has exceeded the notable milestone of 3 million paid subscriptions, closely following its attainment of the 2 million subscriber mark in August this year. This is a significant highlight for the platform’s sustained growth in the competitive OTT aggregation and entertainment landscape since its launch in 2022.
Watcho – Dish TV’s OTT platform has demonstrated exceptional growth, amassing a user base exceeding 90 million since launch, showcasing its dedication towards delivering high-quality entertainment solutions to a diverse audience. The platform not only gained a substantial user base but also solidified its position as a leading OTT solution.
The success of Watcho is attributed to its unique approach, offering bundled packages of leading OTT platforms under a single subscription along with its own exclusive content under ‘Watcho Exclusives’. This provides users with a seamless and comprehensive entertainment experience, featuring 16 popular platforms such as Disney+ Hotstar, Zee5, Sony Liv, Lionsgate Play, Hungama Play, HoiChoi, Chaupal, Manorama Max, FanCode, Raj Digital, Tarang Plus, ShortsTV, ETV Win, Stage, Aao Nxt, and ‘Watcho Exclusives’.
The OTT Super App also grants entry to Watcho’s extensive collection of original content, including 45 plus captivating web series, Swag (user-generated content), popular shows, and exclusive live TV. The diverse array of shows covers genres such as romance, corporate conspiracies, family drama, fantasy, adventure, and sci-fi providing seamless access to premium content.
Commenting on the milestone achievement, Mr. Manoj Dobhal, CEO of Dish TV India Ltd, said, “As we celebrate the achievement of 3 million paid subscriptions on Watcho – OTT Super App, it’s a moment of pride and gratitude. This milestone underscores the resonance of Watcho as a unique offering that provides complete 360-degree OTT entertainment on one platform ‘One hai to done hai’. The audience has validated this new concept and solidified our position as a preferred entertainment destination. We interpret these numbers not just as subscriptions but as a measure of trust, loyalty, and a validation of our commitment to delivering top-notch entertainment.”
He emphasized, “At Dish TV and Watcho, we are committed to creating a new immersive content experience for our users, and driving business growth through innovative new business streams’
Sukhpreet Singh, Corporate Head – Marketing, Dish TV and Watcho, said, “The milestone of 3million paid subscriptions of Watcho is a testament to the evolving preference of the Indian audience validating that it is a go-to destination of the youth for diverse and engaging entertainment. For users, the idea to create their own content and not just consume the given content has given us a significant foothold in the market. Reaching this landmark in just about a year reaffirms our commitment to providing compelling content and innovative products. We look forward to continuously evolving and sustaining this momentum by shaping the future of entertainment”
Watcho features an exclusive platform for user-generated content known as Swag, offering individuals the opportunity to create and upload their content and explore their creative potential. Watcho currently offers over 45 plus original series, 400 plus exclusive plays, and 100 plus live channels.
As Watcho – OTT Super App continues to set benchmarks in the OTT industry, it remains focused on enhancing the user experience and providing a comprehensive entertainment solution
9, Dec 2023
ACT | The App Association Report Illuminates Small Businesses’ Impact in AI, Urges Policy Inclusivity
Washington, D.C., [December 9, 2023] – ACT | The App Association released “Small Businesses and Entrepreneurs: An Indispensable Force in AI,” a comprehensive report showcasing small businesses’ crucial role in the broader AI sector. While new to wider public awareness, these entities are not unique to working with the intricacies of AI technology. They have adapted to and are at the forefront of its innovative application, contributing significantly to an industry valued at $1.8 trillion.
The report draws on a series of focus groups with App Association members from across the country, bringing together a wealth of experience from seasoned developers and entrepreneurs. These discussions revealed a consistent theme: small businesses use AI innovatively in unique and significant ways, often finding solutions to real-world problems that larger corporations might overlook. This collective insight from diverse voices across the tech landscape underscores the vital role and unique perspective that small businesses contribute to the AI sector.
The report also highlights a critical issue: a decline in public trust in AI. Considering these small businesses ‘ valuable contributions, the findings underscore the importance of thoughtful policymaking.
Morgan Reed, president of The App Association, addresses this concern: ‘As we navigate the complexities of AI, it’s critical to broaden the scope of policy discussions. The Biden Administration and the bipartisan Senate Working Group, led by Senators Schumer, Young, Heinrich, and Rounds, must ensure that the diverse voices of the small business sector are included. Engaging these businesses is key to rebuilding public trust in AI.”
ACT | The App Association is a global trade association for small and medium-sized technology companies. Working with and for small business members to promote a policy environment that rewards and inspires innovation while providing resources that help them raise capital, create jobs, and continue to build incredible technology.
9, Dec 2023
Dynatrace Achieves AWS Security Competency
India, December 09, 2023 – Dynatrace (NYSE: DT), the leader in unified observability and security, today announced it has achieved the Amazon Web Services (AWS) Security Competency. By earning this competency, Dynatrace has demonstrated expertise in helping its customers proactively remediate vulnerabilities and defend against threats across their AWS environments.
The Dynatrace® platform’s application security capabilities include runtime vulnerability analytics, providing real-time detection and prioritization of vulnerabilities that present a significant risk in production environments; runtime application protection, which detects and blocks application attacks, like SQL injection, command injection, and JNDI attacks; and security analytics, enabling threat hunting and real-time detection and incident response. These capabilities, combined with the Dynatrace platform’s Davis® AI and extensive automation capabilities, enable customers to proactively mitigate risks and automate remediation so they can deliver innovation with confidence.
Achieving the AWS Security Competency builds on Dynatrace’s relationship with AWS, as reflected in its existing AWS Competency designations, including the AWS Cloud Operations Competency, AWS Government Competency, AWS Migration and Modernization Competency, AWS Machine Learning in Applied AI Competency, AWS Container Competency, and AWS DevOps Competency.
“Dynatrace and AWS play a pivotal role in optimizing the performance of our digital services while maintaining a high level of security and cost efficiency,” said Luca Domenella, Head of Cloud Operations and DevOps at Soldo. “As our cloud environment continues to scale, our teams naturally encounter increasing complexity and heightened risk. Dynatrace provides us with unparalleled insight into our digital ecosystem, allowing us to proactively identify and remediate vulnerabilities in real-time. This level of precision not only saves us valuable time but also ensures that our customers’ sensitive data remains safe. With Dynatrace, we can confidently focus on delivering the best possible digital experience to our customers, knowing that our cloud environment is protected against emerging threats.”
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. AWS established the AWS Competency Program to support the seamless integration and deployment of these solutions and help customers identify AWS Partners with deep industry experience and expertise. The AWS Security Competency allows customers to select validated AWS Partner Network (APN) members who provide technology that helps organizations adopt, develop, and deploy complex security solutions on AWS. Partners with an AWS Security Competency have deep technical expertise with security in AWS and proven customer success securing the cloud journey with their software and services offerings.
“Securing our customers’ cloud environments is our top priority as they face a rapidly evolving threat landscape and risk of cyberattacks,” said Steve Tack, SVP of Product Management at Dynatrace. “We are proud to have achieved the AWS Security Competency. This recognition reinforces our position as a trusted AWS partner and is a testament to our AI-powered approach to identifying, blocking, and investigating vulnerabilities in hybrid and multi-cloud environments. It further motivates us to continue helping our customers accelerate cloud migration and transformation with confidence.”
Visit the Dynatrace website to learn more about how Dynatrace helps organizations securely accelerate digital innovation.
9, Dec 2023
Locus foresees customer experiences, convenience, and sustainability driving logistics excellence in 2024
India, December 9, 2023: Since 2020, businesses have been strategically reshaping their supply chains to foster resilience, agility, and maximize convenience to the end customer. Locus, a leading all-mile customer experience and dispatch management platform, foresees a continued transformation in the business landscape in 2024 in response to dynamic market conditions. The year ahead is anticipated to be characterized by a focus on delightful customer experiences, heightened profitability, and sustainable logistics practices. However, it is imperative to give strategic priorities to the following trends that are expected to guide businesses on their trajectory toward a future defined by prosperity and innovation.
Addressing carbon emissions; a global priority to promote green logistics
In 2024, carbon emission reduction will be taking center stage for logistics businesses worldwide. Shippers and carriers prioritize cost, capacity, service, and most importantly, carbon footprint. The United States, contributing nearly a quarter of global transportation emissions, emitted 1.84 billion metric tons of CO2 in 2022. There’s optimism that U.S. businesses will take stronger initiatives to reduce carbon emissions in 2024. The Middle East, a key global fuel producer, is shifting to tech investments for carbon reduction. In 2022, the Middle East’s carbon emissions were lower than North America and Asia Pacific (2,200 million metric tonnes of carbon dioxide vs. 5,851 and 17,955 metric tonnes, respectively). The GCC region is now actively working on carbon reduction through green initiatives. Indonesia sees progress, with 74% of consumers preferring sustainable brands. In contrast, India grapples with a sustainability challenge, witnessing a 5.5% rise in carbon emissions to 1.91 metric tons in 2022. With a strong consumer shift towards sustainability, Indian logistics are investing in tech solutions like transportation management systems and real-time fleet tracking for emissions reduction.
Quick commerce revolution to maximize profitability
Quick commerce, an e-commerce model emphasizing ultra-fast deliveries within an hour, is surging globally. In the USA, while there has been a slowdown in the past year, a market value of $30.8 billion is anticipated in 2024, driven by players like Gopuff and Instacart. The Middle East is embracing rapid deliveries, expecting a $20 billion market by 2024, led by companies like Talabat. In Indonesia, quick commerce is nascent but poised for substantial growth, foreseeing $3.6 billion revenue by 2027. India experiences rapid adoption with a 49.5% annual growth rate, projecting a market volume of $7.8 billion by 2027, driven by increased smartphone usage and a tech-savvy population. Investments in this trend are set to soar in 2024, reflecting evolving consumer behaviors across Southeast Asia.
Global Adoption and Financial Impact with asset-light logistics
In the dynamic logistics landscape, a standout trend for 2024 is the growing preference for an asset-light logistics model. This approach empowers companies to prioritize customer experiences while minimizing reliance on physical assets, resulting in lower operational costs compared to asset ownership. With rising warehouse and fleet management expenses, coupled with labor market complexities, businesses are increasingly adopting this agile logistics approach. Globally, 67.5% of companies now leverage third-party logistics (3PL) providers for transportation, while 63.5% outsource warehousing. Transportation costs, constituting over two-thirds of logistics expenses, particularly impact U.S. businesses. Owning fleets entails substantial labor, fuel, maintenance, and scaling costs, often leading to excess capacity during slow periods. Asset-light models provide nimble alternatives, allowing efficient navigation of peak seasons including Diwali, Ramadan, Raya, and holiday seasons. Multi-carrier Parcel Management Solutions, exemplified by tech platforms like Locus, empower businesses to seamlessly transition, maintaining branded tracking visibility even with outsourced fleet operations. As 2024 approaches, the asset-light logistics model emerges as a disruptive force, offering a cost-effective and dynamic solution to meet modern marketplace demands.
Cost-effective, customer-friendly, efficient, and profitable logistics
In 2024, the triumvirate of customer delight, profitability optimization, and sustainability defines success in global logistics. Yet, there’s a fourth, often overlooked, element every forward-thinking business needs to emphasize as they peer into the future of logistics: Which tech platform can truly elevate their logistics game? Locus’ transportation management platform emerges as a game-changer. This isn’t just another tech tool; it’s a logistics powerhouse. Packed with customer-friendly features like route optimization, a driver app, control towers, and geocoding, it’s the secret sauce to supercharge operations. It does not require a costly overhaul and seamlessly integrates with existing systems, leveraging advanced machine learning for scalability, flexibility, and reduced human intervention. This results in logistics that are cost-effective, customer-friendly, efficient, and remarkably profitable.
9, Dec 2023
The Second Edition of the Myntra Creator Fest turns out to be a Masterclass in Trendspotting for 2024
Bengaluru, December 9th, 2023: Myntra, one of India’s preferred destinations for all things fashion and beauty trends, hosted the second edition of its incredible ‘Creator Fest’ at the iconic Mehboob Studios in Mumbai. The event unfolded as a vibrant celebration of the country’s trailblazing fashion and beauty content creators, who are best known for their unique sense of style and appreciation of trends.
The theme of the evening, ‘futuristic fashion’, transformed the venue into a mesmerizing canvas of avant-garde trends and aspirational and inspiring, consumer-led fashion. Adding an extra layer of glitz and glamour, Myntra proudly introduced the Myntra Glammys powered by Grazia, a star-studded awards ceremony that exuded high-octane energy and panache. This glittering soirée was a sensational tribute to the phenomenal creators who have left an indelible mark on the world of beauty and fashion.
Attendees at the event included some of the country’s most fashionable creators and celebrities like Kusha Kapila, Ankush Bahuguna, Bhuvan Bam, Sharvari, Disha Patani, Shanaya Kapoor, Orry, Santoshi Shetty, Sushant Divgikr, Chandni Bhabhda, Ayesha Kanga, Shivani Bedi, Roshni Walia, Chintan Rachchh, Amyra Dastur, Niharika NM, Shantanu Hazarika, Larissa D’Sa and Tanya Ghavri, among others.
In a keynote address at the Myntra Creator Fest, Sunder Balasubramanian, the Chief Marketing Officer, of Myntra, offered a captivating recap of 2023. With infectious gusto, Sunder highlighted how Myntra continues to be India’s destination of choice for trend-first fashion by showcasing the pioneering innovations enabling customers to shop more seamlessly.
“We are deeply committed to bringing the best of fresh, in-trend fashion and beauty to our consumers. As a brand that’s at the forefront of propelling the creator ecosystem, the Myntra Creator Fest is our way of celebrating creators, the custodians of trends, especially that of consumer-led fashion, who enable our customers to find their own relatable sense of style. This also serves as an opportune moment to showcase the best of EORS-19, giving them a sneak peek into what this edition has to offer. In 2024, we will continue to work with creators across metros and non-metros as we build for the fashion-forward consumers of India. We will significantly scale up our Campus Ambassador program and ramp up our roster of GenZ creators. We will also cater to our burgeoning base of male consumers more effectively by collaborating with more creators as we bolster our selection of men’s fashion. Our emphasis on bringing the best of GenZ fashion via Myntra FWD will remain by ensuring whatever be the trend, you will find it here.” said Sunder Balasubramanian, Chief Marketing Officer, Myntra at the event.
Fashion Trends for 2024
The event served as a masterclass in trendspotting for 2024, showcasing three extraordinary fashion shows that pushed the boundaries of style and imagination. Each show, a testament to Myntra’s commitment to bringing fresh fashion inspiration to its thriving base of trend-first consumers, for the coming year. The Western Wear-themed fashion show advocated for intriguing pairings such as dresses with pants, celebrated garden party florals, and showcased the enduring charm of metallics and detailed fringe elements.
The edgy and bold GenZ fashion show channeled Y2K nostalgia, celebrated Dandy Denim, explored sheer fashion, and embraced DIY creativity, capturing the essence of youthful exuberance, and inclusive and experimental fashion. The Indo-Fusion-themed show featured mirror work, modern drapes, the addition of capes to ethnic outfits, and a burst of vibrant colours, seamlessly blending tradition with innovative flair.
The fashion shows boasted an impressive lineup of showstoppers, including actors Shanaya Kapoor, Sharvari, Ayesha Kanga, and Chintan Racch, while some of the biggest names in the Indian fashion landscape also walked the ramp, including Kirandeep Chahal, Ninkala, Prabh Uppal, Glorious Luna and Nisha Yadav, among others.
In a first for an e-commerce platform, the fashion show was also live-streamed with shoppable links on the Myntra app and the platform’s Youtube and Instagram pages for customers to handpick their favourite looks from the uber-trendy showcase of fusionwear, western wear, and GenZ trends at the event.
The Myntra Creator Fest also served as a platform to augment visibility for the 19th edition of the End of Reason Sale (EORS), Myntra’s biannual shopping extravaganza. The many interactive engagement zones at the event showcased the compelling offers and deals in place.
The robust selection on display also acted as a visionary guide, setting the tone for what promises to be an unprecedented winter edition of EORS. The audience was effectively engaged with games centered around EORS with many trendsetters winning exciting goodie bags that gave them a sneak peek into the shopping bonanza.
The Myntra Glammys powered by Grazia
The Myntra Glammys powered by Grazia also debuted at the event, putting forth Myntra’s commitment to celebrate and nurture the creator ecosystem in the country. The jury for the awards comprised some of the most credible voices of fashion in the country, which included Mehernaaz Dhondy (Editor in Chief, Grazia), Niharika NM (Digital Creator), Orry (Socialite and Creator), Masaba Gupta (Designer, Entrepreneur, and Actor), Renil Abraham (Internet Personality), and Tanya Ghavri (Stylist and Creative Consultant). The criteria entail a representation of fashion, the consistent creation of relevant and high-quality content, and active audience engagement.
The 19 creator-first awards included categories like Fashion Icon of the Year, Beauty Breakthrough Creator of the Year, Gen Z Fashion Creator of the Year, and Entertainer of the Year, among others. The winners of the Glammys are as follows:
| No. | Categories | Winners |
| 1 | Gen-Z Fashion Creator of the Year | Sanket Mehta |
| 2 | Emerging Fashion Creator of the Year | Agou Sitlhou |
| 3 | Emerging Beauty Creator of the Year | Shantanu Dhope |
| 4 | Style Creator Duo of the Year | Daizy & Ankit – The Vogue Vanity |
| 5 | Travel Creator of the Year | Larissa D’Sa |
| 6 | Fitness Creator of the Year | Namrata Purohit |
| 7 | Creator-Entrepreneur of the Year | Diipa Buller-Khosla |
| 8 | Entertainer of the Year | Dharna Durga |
| 9 | Impact Style Creator | Sushant Divgikar |
| 10 | Beauty Creator of the Year | Aashna Hegde |
| 11 | Fashion Creator of the Year – Female | Meghna Kaur |
| 12 | Fashion Creator of the Year – Male | Karron S Dhinggra |
| 13 | Stylesquad Creator of the Year | Samidha Singh |
| 14 | Minis Star of the Year | Pranali Mistry, Ankit Vaid |
| 15 | Timeless Stylesquad Creator of the Year | Asmita Kaushik |
| 16 | Outstanding Beauty Creator of the Year | Ankush Bahuguna |
| 17 | Dynamic Creator of the Year | Kusha Kapila |
| 18 | Viral Creator of the Year | Yashraj Mukhate |
| 19 | Icon of the Year | Bhuvan Bam |
The Highlights
The Myntra Creator Fest curated an unparalleled fusion of style and innovation, bringing industry leaders, brand partners, and trendsetters under one roof. With an array of brand partners across apparel, beauty, wearables, and wellness segments such as Loreal, Bebe, FCUK, Calvin Klien, Swisse, CMF by Nothing, and Tommy Hilfiger, among others, the event had multiple brand booths with super-fun engagement zones for the creators in attendance to experience. Amidst the excitement at the event, Snapchat added to the fervour by presenting an immersive augmented reality experience through its exclusive AR Mirror. Attendees had an opportunity to dive into AR try-ons featuring beauty, fashion, and some fun viral lenses that quickly became crowd favourites.
Popular artists like Monica Dogra and MC Square set the stage on fire with their scintillating performances, entertaining a crowd of more than 350 attendees.
With the growing emphasis on short-form content via Myntra Minis building resonance with Myntra’s consumers, the event also witnessed the launch of the Minis Magazine, a cutting-edge editorial display of fashion and beauty trends that shall sit within the Minis tab, enabling shoppers to seamlessly access trends of the season, taking the excitement level up by many notches.
The Myntra Creator Fest is pegged to record the highest-ever engagement of a whopping 2 BN impressions across social, digital, and TV channels.
9, Dec 2023
Honda Cars India flags off the 12th Edition of ‘Drive to Discover’
- Showcases Honda’s premium up of the All-New Honda Elevate, Honda City e: HEV, Honda City and Honda Amaze
- The theme for this year’s drive is “The Journey to the East” and the Drive will cover over 500 km.
Hyderabad/Silliguri, December 9th, 2023: Honda Cars India (HCIL), a leading manufacturer of premium cars in India flagged off the much-anticipated 12th edition of its experiential drive series, ‘Drive to Discover’ today. The drive will feature Honda Cars India’s premium lineup, of Honda Elevate, City e: HEV, City 5th-Gen, and Amaze, and will pass through the magical landscapes of Sikkim and West Bengal.
The drive will commence from the city of Siliguri, and cover destinations like Gangtok, Pelling, and Kalimpong via the iconic town of Darjeeling and culminating on the 12th of December. This journey will provide opportunities for the participants to see Mt. Kanchenjunga in all its grandeur and immerse themselves in the region’s cultural richness, ensuring an unforgettable experience.
Mr Kunal Behl, Vice President, Marketing and Sales Honda Cars India Ltd., expressed his enthusiasm on the drive stating, ” We are thrilled to embark on yet another exciting edition of Drive to Discover, the 12th season holds the promise of an extraordinary journey. This drive not only showcases the breathtaking beauty of Northeast India but also highlights the capabilities of our vehicle lineup. We’re particularly pleased with the overwhelming response our newly launched Honda Elevate has received from customers nationwide. We look forward to seeking new adventures on this drive with our reliable models that seamlessly blend comfort, safety, and driving pleasure.”
HCIL’s premium line-up embodies Honda’s global DNA in technology and commitment to delivering fun-to-drive experiences.
9, Dec 2023
Novotel Hyderabad Convention Centre organizes ‘Persian Food Pop- Up’ at HYBA
Hyderabad: 9th December 2023: Novotel Hyderabad Convention Centre (NHCC) is hosting a Persian Food Festival in collaboration with Chef Azi Karami at the HYBA (Hyderabad Brings Arabia). The festival celebrates the rich culinary heritage of Middle East cuisine. The pop-up fest is ongoing till the 17 th December 2023. The Master Chef has curated a tantalizing menu that brings to you some exclusive essence from the Middle East.
Chef Azi Karami, recognized for her expertise in Persian and Middle Eastern cuisine, lends her culinary artistry to curate a menu that reflects a harmonious collaboration between authenticity and modern interpretation. The festival’s menu, curated by Chef Azi, offers a diverse range of dishes that take guests on an exquisite journey through the flavors and aromas of the Middle East. From the Mezze Plate to the tantalizing array of kebabs and the trio of delights in the main course, the festival promises a unique dining experience. The inclusion of traditional Persian dishes likeSoup Shir o Gharch, Rubiyeh Soup, Zaffran Cottage Cheese, Phaldari, Joojeh, Persian Koobideh, Veg Zereshk Polo, Zereshk Polo ba Morgh, and Bhagali Polo with Shred Mutton Raan adds to the authenticity of the festival. The dessert selection, featuring Kunafa, Baklava, and Iranian Ice Cream, completes the dining experience with a sweet and indulgent touch.
This Persian Food Festival is a perfect blend of tradition and innovation, offering guests to explore the rich tapestry of Persian and Middle Eastern cuisine. The chefs at NHCC have brought forward the idea of such a collaboration to satisfy your taste buds with these missed delights.
Speaking on the occasion, Mr. Rubin Cherian, the General Manager of Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre said,” It is our pleasure to host the Persian food festival and explore the intricately interwoven cuisine that travels from the Middle East country. Chef Azi Karami, a Persian cuisine specialist along with our team of chefs have crafted the menu to include traditional dishes with a modern touch to revive the recipes that might have elapsed over time. Our guests can enjoy the flavorful array of dishes while taking a culinary trip to Persian culture. We hope our guests will have a wonderful time enjoying the Persian food and relaxing in the comfort and tranquility of our hospitality.”
Adding to this, Chef Azi Karami said “I am delighted to collaborate with Novotel Hyderabad Convention Centre to bring the vibrant tastes of Persian cuisine. Our menu is a harmonious blend of tradition and creativity, aiming to revive authentic flavors and showcase the beauty of Persian culinary heritage, representing the rich culinary traditions of the Middle East. We look forward to hosting you at HYBA, allowing you to savor the diverse and flavorful tapestry of Middle Eastern gastronomy, providing an experience that captures the essence of the region
through its exquisite flavors”.
“We’re delighted to host the Persian Food Festival. This event promises an unforgettable culinary journey, celebrating the essence of culinary excellence. Together with Chef Azi and our team, we’ve meticulously crafted a menu for a delightful experience filled with delectable delights and cultural richness for our cherished guests.” said Master Chef Subhagan Subimon
9, Dec 2023
Consumers and the real estate sector find solace as the repo rate remains unchanged, bringing joy to the industry
Consumers and the real estate sector find solace as the repo rate remains unchanged, bringing joy to the industry
The Reserve Bank of India (RBI) anticipates sustaining the ongoing real estate boom in the current quarter. Following the monetary policy review on Friday, the RBI declared its decision not to raise the repo rate in the final quarter of the fiscal year. The repo rate will be maintained at 6.50 percent for this quarter as well. This move by the RBI has provided relief to both homebuyers and the real estate sector. Homebuyers are pleased with the absence of an increase in home loan EMIs this year, while the real estate sector applauds the RBI’s decision as a positive step.
Manoj Gaur, CMD Gaurs Group and President CREDAI NCR
The housing sector, which has been on a positive trajectory, receives a further boost with the RBI’s decision to maintain the status quo. The market is receptive to the current 6.5% repo rate. New launches by leading developers have received enthusiastic responses; unsold inventory is at an all-time low, and demand for premium and luxury projects has reached unprecedented levels. 2023 has been a spectacular year for the real estate sector. RBI keeping the repo rate unchanged for the seventh consecutive time signals stability will benefit the sector.
Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd
The Reserve Bank of India’s (RBI) decision to maintain the status quo on the repo rates was expected and well-received. This decision is poised to maintain inflation stability while providing support to economic activities. The consecutive decision to pause the repo rate hike, since February of this year, is a positive development for both borrowers and real estate developers. The stable borrowing rates will be advantageous for potential homebuyers, fostering increased demand. This uptick in demand is expected to catalyze growth in the real estate sector, ultimately making a valuable contribution to the country’s GDP.”
Mohit Goel, MD, Omaxe Group
RBI’s decision to maintain the repo rates at 6.50% is truly commendable, as this would stabilize the upward trajectory of the real estate market. The consumer demand has been at par for quite some time, with the festive season also turning out to be promising for the sector. Stable interest rates would further elevate buyers’ trust in investing their finances in the sector, benefitting the developers. The entire year of 2023 has been a promising one for real estate as the rates have remained stable since the past few announcements. The availability of sound projects and the advent of festivities as an auspicious time for investment have also played a vital role in the sector’s growth.
Amit Modi, Director, County Group
The RBI’s decision to maintain the repo rates at 6.50% is good news for the real estate industry and aligns with the hopes of developers and purchasers alike. This move will further spur investment in the sector as buyers can invest in the projects they choose without worrying about high-interest rates, thanks to the consistent interest rate. This would keep the sector growing and encourage investments in high-end projects as well. The steady repo rates have done a great job of signalling the end of the year, especially after the festive season turning out well for real estate.
Nayan Raheja, Raheja Developers
The RBI’s decision to maintain the status quo on the repo rate is a welcome move. Despite the real estate sector’s desire for a slight rollback, this decision signals stability. It will boost confidence among developers and homebuyers, offering clearer long-term financial commitments and EMIs. With a positive consumer sentiment, the sector is poised to sustain its record-breaking performance. However, the current rate of 6.5% is at an all-time high. We hope the next MPC meeting will consider the sector’s request and pave the way for a return to a low-rate regime
Rajjath Goel, Managing Director, MRG Group
The RBI’s decision to maintain the repo rate at 6.5% for the fifth consecutive time will attract a positive momentum in the housing market. Amidst the escalating housing prices, the unchanged home loan rates will provide some relief to homebuyers. So, we expect both buyers and developers to gain from stable interest rates as buyers would feel more comfortable spending their money in the sector. And the new launches, and expansion of projects in emerging hotspots, will all be backed by this decision of RBI.
Deepak Kapoor, Director, Gulshan Group
RBI’s decision to keep the repo rates stable at 6.50% is in favour of the real estate sector and resonates with both developers’ and buyers’ sentiments, as this would increase investments in the sector. The stable interest rate would allow buyers to invest in their desired projects without burning a hole in their pockets. This would maintain the upward trajectory of the sector, also encouraging buyers who have been inclining from mid-segment projects towards high-end projects. With the festive season already being a boon for real estate, the stable repo rates have marked the end of the year quite well.
Prateek Mittal, ED, Sushma Group
Continuing its status quo maintaining streak, the RBI’s decision to keep the repo rate at 6.5% is a welcome step. With GDP estimated to grow at 7% in FY2024, the Sensex hitting new highs, prices of crude oil under control and inflation tapering down, we expect the real estate sector to continue with the stellar performance it had exhibited in 2023 well into the coming year. The decision indicates stability, which is much needed for robust realty growth.
Ankit Kansal, MD 360 Realtors
The central bank has maintained a watchful stance and kept the repo rate unchanged. It was on the expected lines, as global shocks and difficult weather conditions in certain parts of the country can weigh on the overall inflationary pressure. Inflation has been under control over the past 2 quarters, yet a downside risk can’t be ignored. In this regard keeping the rate unchanged is a prudent step. Meanwhile, Indian real estate will continue to expand fast in the wake of the healthy economic footing. The central agency has revised the GDP growth rate to 7% in FY 24 from 6.5%, which further indicates an upbeat economy. This is one of the best times for the industry, as both demand and supply lines appear bullish.
Ms. Radheecka Rakesh Garg, Director, Rajdarbar Realty
The RBI’s announcement to maintain the repo rate at 6.5% is a significant boost for the realty sector. Consistent with the sector’s mood, this move will be a catalyst in promoting housing in the country. However, the repo rate at 6.5% remains at a 4-year high. It is a concern for affordable housing, which is already under severe pressure and impacting realty development in tier 2 and 3 cities.
Ashwinder R Singh, Co-Chair CII NR Real Estate and CEO, Residential – Bhartiya Urban
The RBI’s decision to keep the repo rate at 6.5% bodes well for the Indian housing and home loans sector. With interest rates stable, home buyers can enjoy a favorable environment for securing loans. The steady stance fosters confidence in the market’s stability. While maintaining an optimistic outlook, potential home buyers can take advantage of this conducive lending environment, anticipating a positive impact on affordability and accessibility within the real estate market.
Kushagr Ansal, Director of Ansal Housing
The RBI’s decision to keep the repo rate stable is commendable as it enhances investor confidence by providing certainty in interest rates. Nevertheless, despite the industry’s growth, a reduction in rates after a series of consecutive hikes would have been more beneficial. Keeping the rates unchanged allows potential buyers to invest in real estate without the apprehension of facing further increases in loan interest rates.
Surender Kaushik, MD, Aryan Realty Infratech Pvt Ltd
The RBI’s move to sustain the repo rates at 6.5% will yield positive outcomes in the real estate sector. The reduced volatility in loan interest rates is expected to bolster confidence among buyers and developers, paving the way for sustained long-term growth. Lower financing rates expedite the progress of both residential and commercial real estate projects, concurrently contributing to increased employment in the construction industry. The stability in interest rates is anticipated to stimulate investments across various segments, spanning from first-time buyers to the middle-class demographic
Vikas Bhasin, Chairman and Managing Director, Saya Group
The RBI’s stance instils hope in the sector, suggesting that good times are back again. The decision to keep the repo rate unchanged indicates macro and micro economic stability. It will catalyse year-end housing sales and contribute substantially to the sector’s growth in 2024. This decision presents the picture of the country’s resilient economy. It is expected to stimulate growth, favourably for the premium housing and commercial segment
Pankaj Kumar Jain Director KW Group and Vice President CREDAI Ghaziabad
RBI has kept the repo rate unchanged citing global economy is showing signs of slowdown. The RBI’s decision to ensure inflation progresses along the target of 4% and CPI inflation projections to be kept at 5.4% has prompted RBI to keep the rate unchanged. The Real Estate Sector always supports for a lower interest rate for the buyers as the reduction of the interest reduces the overall loan which is important for the affordable sector and mid-income buyer. We welcome the move as the rates are not increased but looking for a reduction in the near future.
Sanjay Sharma, Director SKA Group
RBI has decided to stabilise the repo rates at 6.5% over the past few quarters, and the move is quite promising for the real estate sector. This showcases the government’s faith in the economy and its will to encourage the growth of the real estate sector. The stable repo rates would encourage prospective homebuyers with balanced interest rates and would also ensure that the real estate sector booms without any economic challenges. After the festive season, exciting discounts, rising demand, and stable repo rates would further encourage buyers to invest in the real estate sector.
Mukul Baansal, MD, Motiaz
A consistent repo rate at 6.5% provides a stable financial environment for the real estate sector. This steady rate encourages borrowing at predictable costs, fostering investor confidence. With a reliable financial landscape, developers can plan strategically, homebuyers benefit from sustained affordability, and overall, it contributes to a conducive atmosphere for continued growth and performance in the real estate market.
9, Dec 2023
Aukera Grown Diamond Jewellery Hosts Exclusive Styling Session to Unveil Bridal Collection
With the wedding season in full swing, Aukera Grown Diamond Jewellery has lifted the veil on its latest bridal collection, showcasing a stunning array of engagement and wedding rings, bridal necklaces, earrings, and bracelets crafted with the finest of grown diamonds. The collection is delicately designed to mark the bond between brides and grooms tying the knot this year.
Aukera Grown Diamond Jewellery’s bridal range is crafted and curated from global trends and design sensibilities, catering to individual aesthetics and celebrating the sacred union of love while embracing a more thoughtful and sustainable future. From classic solitaires, and intricate halo designs to rare emerald cut and marquise-shaped diamonds, the collection features a diverse array of unique, contemporary designs to complement the diverse personalities and preferences of the modern-day bride and groom. The bridal assortment is exclusively crafted with ethically crafted grown diamonds set in 18 Karat gold.
“This wedding season, we have seen brides and grooms making a conscious choice by opting for grown diamond jewellery. It has been extremely heartening to see immense love and acceptance for our designs, with several couples and families choosing to trust us for their big day. By opting for grown diamond jewellery, couples are cementing their lifelong commitment to making ethical, conscious and sustainable choices. Today’s event is a celebration of this choice, and we are extremely delighted to continue seeing radiant brides and grooms donning our thoughtfully designed pieces in the upcoming months.”, said Ms Lisa Mukhedkar, Founder and CEO of Aukera Jewellery
The event featured the launch of carefully crafted bridal looks in collaboration with wardrobe partner Twamev by Manyavar, a premium ethnic wear brand designed to celebrate Indian elegance.
