24, Apr 2025
British Council Reveals Grantees for 2025 ‘Climate Futures: South Asia’
Kolkata, 24 April 2025: The British Council, UK’s international organisation for cultural relations and educational opportunities, has announced the 11 recipients of the Climate Futures: South Asia programme for 2025. This pioneering initiative supports innovative, artist-led solutions to the climate crisis, empowering cultural organisations, artists, and communities in India, Bangladesh, Nepal, Pakistan, and Sri Lanka to create sustainable change.

Through grants, mentorship, and collaboration, these grantees will spearhead creative responses to climate challenges, focusing on cultural preservation, community engagement, and environmental resilience. The programme aims to amplify the role of the arts in addressing climate change, strengthening local responses, and fostering cross-border collaboration between the UK and South Asia.
Alison Barrett MBE, Country Director India, British Council, said, “These projects are more than just creative expressions; they are essential responses to the urgent need for climate action. By supporting these visionary initiatives, we are helping to safeguard cultural heritage, promote sustainability, and empower communities across India and the region to take meaningful action on climate change. We believe the ripple effects of these projects will inspire others to join the movement. In India, such initiatives help bring together the country’s deep-rooted cultural traditions with bold and innovative climate solutions, driving meaningful, community-led change for a more resilient future.”
Jill Richens, British Council Regional Arts Director, South Asia, shared, “The grantees of Climate Futures: South Asia are leading the charge in using the power of art to confront the climate emergency. These projects demonstrate the ability of culture to spark action and inspire communities to adapt, preserve, and innovate. We are thrilled to support these projects and look forward to seeing the lasting impact they will have, both locally and globally. This is just the beginning – we hope to see more groundbreaking projects emerge from the region in the future.”
The 2025 Climate Futures: South Asia grantees and their impactful projects include:
India:
- Emerging Ecologies (Krishnapriya C P, Forest Way Trust)
Emerging Ecologies is an artistic collaboration with the Forest Way Trust, documenting Arunachala Hill’s reforestation, featuring a permanent exhibition and interactive website. The project promotes community-driven rewilding efforts, ecological justice, and sustainability through educational resources and engagement.
- Mapping Nature’s Palette for Climate-Responsive Artisanal Practices (Tri-Impact Global)
Mapping Nature’s Palette for Climate-Responsive Artisanal Practices empowers tribal communities in the Garhwal Himalayas to produce sustainable natural dyes from local flora, enhancing livelihoods, preserving biodiversity, and revitalising traditional skills. The project fosters eco-friendly practices, inclusivity, and cultural identity while reducing chemical dye use.
Bangladesh:
- Crafting Togetherness (Samdani Art Foundation) – Preserving traditional crafts and promoting sustainable cultural exchange.
- Discovering Matarbari Folk Tales (Mahenaz Chowdhury, Broqué) – Creating a living archive to preserve disappearing cultural and ecological heritage.
- Shak Pitari (Wild Leaves) (Salma Jamal Moushum, Gidree Bawlee) – Capturing the vital knowledge of women in rural Bangladesh about wild edible plants and ecological change.
Nepal:
- Carbon Footprint Mapping and Tracking for the Craft Sector (Story Cycle) – Helping Nepal’s artisans reduce emissions and adopt eco-friendly production methods.
- Enhancing The Climate Change Resilience Of Women (Human Rights Film Center) – Empowering marginalised women in Nepal to address climate change through art-based storytelling.
Pakistan:
- The Eco Block Tower (The Dawood Foundation’s MagnifiScience Center) – Raising awareness about ecosystems and climate change through an interactive art installation.
- Weaving Together: Local Art for Social Cohesion and Climate Resilience (Sarah Ather Khan, NED University) – Promoting climate resilience in coastal communities through traditional arts and mangrove conservation.
Sri Lanka:
- Circular Creative Companions (Fold Media Collective) – Promoting environmentally conscious exhibition practices and sustainable design in South Asian arts festivals.
- Regenerating South Asian Climate Futures (Good Life x Lagori Collective) – Collaborating across sectors to develop climate-resilient solutions in biodiversity hotspots.
These projects represent the diverse and innovative approaches artists and cultural organisations in South Asia are taking to confront the climate crisis.
By providing funding, mentorship, and opportunities for collaboration, the British Council is helping these grantees develop their ideas, amplify their voices, and create lasting impact in their communities. Through Climate Futures: South Asia, we aim to support the role of the arts in shaping a sustainable and resilient future.
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24, Apr 2025
CM Vishnu Deo Sai Meets Daaji at Heartfulness Yoga Ashram in Amleshwar
Raipur, 24 April 2025: Hon’ble Chief Minister of Chhattisgarh, Shri Vishnu Deo Sai, visited the Heartfulness Yoga Ashram at Amleshwar in Durg district on 22nd April, where he had a heartfelt interaction with the Global Guide of Heartfulness, Pujya Daaji (Shri Kamlesh D Patel).

The Chief Minister was warmly received at the ashram and further engaged in a meaningful conversation with Pujya Daaji at the Master Cottage. The two dignitaries, known for their simplicity and humility, discussed the deeper nuances of Heartfulness meditation and its role in promoting personal well-being and collective development.
Following the meeting, Shri Vishnu Deo Sai participated in the Mano Yoga program and observed a 30-minute silent meditation session alongside citizens and practitioners in the ashram’s Meditation Hall – a gesture that reflected both mindfulness and solidarity with the people of the state.
Speaking about the meeting, Pujya Daaji, Global Guide of Heartfulness & President of Shri Ram Chandra Mission said, “It was a joy to welcome Hon’ble Chief Minister Shri Vishnu Deo Sai to the Heartfulness Centre. His openness to experience silent meditation and understand its role in fostering inner balance reflects his deep care for the well-being of the people of Chhattisgarh. We believe that when leaders embrace inner stillness, they guide their communities with even greater compassion and clarity.”
Hon’ble CM Shri Vishnu Dev Sai shared his experience, stating, “My experience at the Heartfulness Ashram was truly peaceful and enriching. I thank Pujya Daaji for his gracious hospitality and for sharing his wisdom on meditation and inner well-being. Meditation can play a meaningful role in our personal lives and even in the collective progress of our state. I encourage citizens of Chhattisgarh to explore such practices that promote mental peace and social harmony.”
Notable contributions have been made by Surguja Zone Preceptor Brother Akhilesh Parihar, Brother Mukesh Singha, and political personalities of the region, who facilitated this significant moment of spiritual connection.
24, Apr 2025
India Sees 163 Percent Surge in Contextual Marketing Revenue in 2024 Reveals WebEngage Report
Mumbai, 24 April 2025: WebEngage, a leading full-stack retention platform and B2B SaaS company, has released its Global Trends & Benchmarks Report 2024–2025, highlighting India’s exponential growth in contextual marketing. The report reveals a 163% surge in revenue from such campaigns and identifies key trends driving customer engagement across APAC and beyond. A key finding for India and the broader APAC region reveals a paradox: while personalization is crucial, the region lags in key engagement metrics – highlighting an opportunity for deeper optimization.
The report analyzed data from 850 brands and over 400 billion messages, highlighting significant trends shaping user engagement across various channels, geographies, and industries.
Key findings indicate a strong move towards personalized and contextual campaigns, with a notable increase in engagement. AI-powered automation, hyper-personalization, and first-party data strategies are set to redefine business success in the coming year. As businesses navigate stricter data privacy laws and evolving customer expectations, brands using AI-driven engagement have reported a 25% increase in customer retention, while advanced personalization tactics drive 40% more conversions.
Key insights from the report:
Retention & Personalization Trends:
- BFSI Leads in Engagement: The BFSI sector in India and APAC demonstrates strong performance with a 33.56% open rate and a 7.28% click-through conversion rate, showcasing the effectiveness of targeted campaigns in this sector.
- Media & Entertainment Shows High Volume: The Media and entertainment industry sends the highest messages in India and APAC (138 billion), indicating the importance of customer engagement in this sector.
- Personalization is Essential: The report emphasizes that personalized, relevant messaging is critical for maximizing ROI and fostering customer loyalty across all sectors.
Strategic Shifts & Channel Adoption
- AI-Powered Customer Engagement Increases Retention by 25%. Brands leveraging AI-driven automation and predictive analytics are experiencing higher customer loyalty.
- Personalization Strategies Lead to 40% Higher Conversions. Companies using behavioral segmentation and AI recommendations outperform competitors in sales and engagement.
- 60% of Businesses Prioritize First-Party Data Collection. The shift is driven by the deprecation of third-party cookies and the rise of stricter data regulations. Underscores a 60% surge in first-party data adoption, signaling a fundamental shift away from third-party cookies in response to privacy regulations.
Avlesh Singh, Co-founder & CEO of WebEngage, commented on the findings and said, ““This year wasn’t just about keeping pace with change—it was about embracing it, steering it, and, at times, even challenging it. From AI-powered personalization to reimagined engagement strategies, our partners have shown that innovation isn’t a buzzword—it’s a necessity. As we look ahead to 2025, we believe AI will continue to drive real-time, hyper-targeted marketing at scale. The fusion of AI and automation is enhancing efficiency, deepening engagement, and boosting marketing ROI, ensuring that AI-driven businesses stay ahead in an increasingly digital-first world. At WebEngage, we’ve had the privilege of partnering with brands across industries and geographies, witnessing firsthand how they adapt to the evolving complexities of user engagement.”
The report provides valuable benchmarks and actionable insights for businesses looking to enhance their customer engagement strategies in 2025. It emphasizes the importance of data-driven decisions, AI-powered personalization, and omnichannel approaches to building lasting customer relationships. It reinforces the continued importance of channels like push notifications, email, and WhatsApp in driving meaningful engagement.
The insights highlighted by WebEngage are driving this transformation, equipping businesses with the tools, intelligence, and strategies needed for exponential growth. It shows that AI is no longer a trend—it’s now the backbone of business innovation. Industries like BFSI, e-commerce, and healthcare will continue leveraging AI for fraud detection, predictive analytics, and personalized recommendations. More than a presentation, this report serves as a compass for 2025, offering actionable insights to help marketers refine their engagement approaches and stay ahead in an evolving digital panorama.
24, Apr 2025
BHIM Launches UPI Circle to Enable Secure Payments via Trusted Users
Chandigarh, April 24, 2025: NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), today announced the launch of UPI Circle with partial delegation on the BHIM payments app. It is designed to empower users by enabling them to delegate UPI transaction capabilities to trusted individuals with defined controls and complete transparency.
UPI Circle allows a primary user, the UPI account holder, to authorise up to five secondary users to initiate UPI payments from their account. Each transaction initiated by the secondary user requires explicit approval from the primary user via their UPI PIN on the new BHIM app. All transactions made by secondary users are visible to the primary user in real-time within the new BHIM app, ensuring transparency and oversight.
On the feature launch, Lalitha Nataraj, Managing Director and CEO, NBSL, said, “UPI Circle on BHIM is more than just a feature; it’s a step towards a more inclusive and connected financial ecosystem. By offering a secure and flexible way to delegate financial responsibilities, UPI Circle enhances the way we share and manage our money and supports a more interconnected society. With such innovations, we’ll continue to be a part of the larger effort to make digital payments more useful and accessible and inclusive for everyone.”
Additionally, UPI Circle promotes financial inclusion by allowing people without a UPI-linked bank account to request payments from a trusted user, who can approve the transaction in real-time within the new BHIM app.
Key Use Cases:
- Support for Senior Citizens: Senior citizens can be authorised by a family member who will approve every payment on their behalf. They are often hesitant users of digital payments and this will help them get onboarded with a trusted level of security.
- Empowering Young Adults: Parents can allow children to manage their daily or educational expenses through controlled, delegated access, and real-time approval without compromising security.
- Secure Delegation in Small Businesses: Business owners can enable staff to initiate payments for operational expenses such as fuel, tolls, or vendor payments, ensuring accountability without handling cash.
- Assisting Digitally Inexperienced Users: Working professionals can support dependents or individuals less familiar with digital platforms by providing payment access with real-time monitoring and approval.
UPI Circle is available on the latest version of the New BHIM Payments App (Version 4.0.2) as part of the upgrade, which also includes features like Split Expenses, Family Mode, Spends Dashboard, multilingual support, and a redesigned user experience. BHIM remains dedicated to its role as Bharat ka Apna Payments App, offering secure, scalable, and inclusive solutions that support India’s digital transformation.
How to Use UPI Circle on BHIM:
- Open the BHIM app and go to the UPI Circle section from the home screen or menu.
- Tap on ‘Add Secondary User’ and enter their UPI ID or scan their QR code.
- Select the delegation type as “Approve every payment” (Partial Delegation)
- The secondary user will receive a request. Once they accept the invite, they can start making payments using the primary user’s account and request their primary to approve payments in real-time through the BHIM app.
24, Apr 2025
Flipkart Ventures, DPIIT Launch Tourism Challenge to Boost Travel Innovation
Bengaluru, India – April 24, 2025: Flipkart Ventures, the investment arm of Flipkart, has launched the Flipkart Tourism Challenge in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT). The initiative is part of the Government of India’s Startup India program under the Bharat Startup Grand Challenge. As part of Flipkart’s continued efforts to foster innovation and support the growth of startups, this challenge focuses on enabling technology-led solutions that enhance the experience for travelers and tourists and contribute to the development of the country’s tourism ecosystem.

The Flipkart Tourism Challenge invites DPIIT-recognized startups and Indian companies to build innovative travel-tech solutions. With rising demand for unique and accessible travel options, the challenge seeks ideas in areas such as enhanced discovery, personalized recommendations, immersive destination previews, AI-powered affordability tools, and tech-enabled on-ground experiences.
Applications are now open and will close on May 5, 2025.
The winning startup will receive a ₹2.5 lakh cash prize, mentorship from Flipkart leaders, and potential entry into Flipkart Leap Ahead, the company’s early-stage accelerator investing up to $500K in seed capital. The selected startup will also have the opportunity for pilot engagements with Flipkart Group companies, undergo founder’s training curated by Bain & Company, and gain access to Flipkart’s VC network. The runner-up will receive a ₹1 lakh cash prize, along with strategic mentorship and capability-building support.
Lubna Ahmed, Vice President & Head of Flipkart Ventures , said, “At Flipkart Ventures, we see startups as key drivers of innovation and economic growth. Through the Flipkart Tourism Challenge, we aim to empower emerging entrepreneurs building scalable, tech-first solutions to real-world challenges by providing them with the capital, mentorship, and industry access they need to succeed. Our collaboration with DPIIT reflects a shared vision to accelerate digital innovation and nurture the next generation of entrepreneurs driving India’s startup and digital economy.”
A Startup India representative said, “India’s startup ecosystem continues to be a beacon of innovation, solving challenges across sectors with scale and agility. The Flipkart Tourism Challenge is an exciting step in that direction, bringing together innovation, industry support, and real-world impact. Through this collaboration with Flipkart, we aim to empower homegrown startups to solve for India’s unique travel needs and accelerate their journey from idea to scale.”
This challenge is part of Flipkart Ventures’ broader commitment to strengthening India’s startup ecosystem through its early-stage accelerator program, Flipkart Leap Ahead (FLA). Designed to identify and support high-potential digital startups, FLA is the cornerstone of Flipkart Ventures’ $100 million seed-stage fund launched in 2022. The program offers investments of up to $500K, along with strategic mentorship and ecosystem access. To date, Flipkart Ventures has backed over 20 startups and continues to actively support ventures with strong growth potential.
24, Apr 2025
Soulful Escape Beckons at Club Mahindra Le Vintuna, Sikkim
Chandigarh, April 24, 2025: Situated amidst breath-taking landscapes, Club Mahindra Le Vintuna offers a peaceful getaway where nature perfectly blends with comfort. The resort is an idyllic retreat for travelers seeking relaxation, natural beauty, and majestic mountain views. Conveniently accessible, it is well-connected via Bagdogra Airport, Pakyong Airport and New Jalpaiguri Railway Station, ensuring a seamless journey. Nearby Club Mahindra properties like Royal Demazong Gangtok and Baiguney make it a perfect stop for an extended holiday.

The resort boasts 97 elegantly designed rooms— including 55 Hotel Units (HU), 21 Studio Rooms, and 21 One-Bedroom Units—each thoughtfully appointed with modern comforts like jacuzzis and offering breathtaking views of the river and surrounding greenery. Whether it’s waking up to the gentle rustle of leaves or the calming sounds of the river, every stay promises a deep sense of tranquillity. A delightful culinary experience awaits at Curries, the buffet restaurant serving a variety of global and local delicacies. Spice Restaurant, located at the lobby level with 96 covers, specializes in multi-cuisine delights, while Cheers Bar offers a cozy setting to unwind in the evening. Guests can savor authentic local specialties, including traditional Sikkim’s thalis and Tumba, a famous millet-based drink. Signature dishes like Tandoori Chicken with Mango Coulis and Malai Tangdi Kebab with Nawabi Cashew Dip further elevate the dining experience. For a more intimate setting, a riverside dining experience offers a magical evening with the soothing sounds of flowing water, live music under the starlit sky. The resort also offers a swimming pool, surrounded by nature’s calm.
The spacious lawn in the resort transforms into a vibrant celebration space, complete with bonfires by the river (on request) and cultural performances that bring Sikkim’s heritage to life. Every Friday and Saturday, guests can enjoy live musical nights, Sikkimese folk dances, Lepcha traditional performances, and Nepali dance showcases, making each evening a festive affair. For those seeking inner calm, yoga sessions at the serene pagoda behind the resort offer the perfect wellness escape—set against the soothing rhythm of the river and the peaceful sounds of nature.
The resort’s Happy Hub offers a variety of indoor activities for guests of all ages—from nail art and table tennis to PlayStation gaming, ensuring fun-filled moments for everyone. Outdoor enthusiasts can set off on mountain biking trails, jungle treks, and riverside picnics to Ranipool, or enjoy the scenic Tinjure trek and guided village tours, where one can savour authentic Sikkimese dishes prepared by local families.
The resort is an ideal base for exploring Sikkim’s picturesque attractions. Guests can visit Rumtek Monastery, Ranka Monastery, Hanuman Tok, Ganesh Tok, Tashi View Point, the Flower Exhibition Center, Himalayan Zoological Park, and Banjhakri Waterfalls, all showcasing the region’s rich cultural and spiritual heritage. Nature lovers can explore Bakthang Waterfall, Tsomgo Lake, and Nathula Pass, while history enthusiasts can visit Baba Harbhajan Singh Mandir near the Indo-China border. Within the resort, the Panch Mukhi Shiv Ji Temple offers a peaceful retreat for spiritual seekers. After a day of exploration, Svaastha Spa treatments provide the perfect way to relax and rejuvenate at the resort.
Escape to Club Mahindra Le Vintuna, where nature’s serenity meets comfort. Immerse yourself in breathtaking landscapes, rich cultural experiences, and warm hospitality. Whether seeking relaxation or exploration, every moment here is designed to rejuvenate your soul.
24, Apr 2025
Dharma Media Consultants Partners with TiE Delhi-NCR for India Internet Day 2025
National, 24th April 2025: The Indus Entrepreneurs (TiE) Delhi-NCR has roped in Dharma Media Consultants as its strategic communications partner for the 14th edition of India Internet Day—the nation’s premier summit for tech entrepreneurs. This collaboration will amplify the narrative for India Internet Day 2025, drive audience engagement, and shine a light on the innovators shaping India’s digital future.
Scheduled for 2nd May 2025 at The Leela Ambience, Gurugram, the summit will tap into the possibilities for India’s growth story against the backdrop of its digital and entrepreneurial revolution. India’s digital economy is booming—projected to contribute nearly one fifth of the national income by 2029-30. In 2022-23 alone, it accounted for 11.74% of the GDP and is expected to grow almost twice as fast as the overall economy.
Building on this momentum, India Internet Day has emerged as a leading platform for the visionaries, entrepreneurs, investors, and policymakers shaping the digital economy. From sharing unicorn stories to showcasing AI-powered futures, each edition has reflected the pulse of India’s internet and innovation landscape. This year’s theme, “Celebrating a Legacy, Investing in a Future”, marks 25 years of TiE Delhi-NCR’s impact and will spotlight the top 25 startups, investors, and changemakers leading India’s next innovation wave. The partnership with Dharma Media Consultants will play a key role in framing the conversation around India’s digital transformation and positioning the summit as a cornerstone of this unfolding story.
Shutapa Paul, Founder, Dharma Media Consultants, emphasised how strategic communications can elevate the summit’s presence, saying, “At Dharma, we don’t just communicate events—we build legacies. We are proud to partner with TiE Delhi-NCR on its landmark 14th edition of India Internet Day. From spotlighting the ‘Super 25’ to shaping bold conversations around India’s tech trajectory, our focus is to ensure the world sits up and takes notice of what’s unfolding at India Internet Day 2025.”
India Internet Day 2025 will be co-chaired by Akshay Chaturvedi, Founder and CEO, Leverage Edu; Apurva Chamaria, Global Head, VC and PE Startup Partnerships, Google; and Upasana Taku, Co-Founder, MobiKwik. An engaging line-up of speakers and sessions will include a keynote by Vijay Shekhar Sharma, Founder, One97 and Paytm; power panels featuring Shweta Rajpal Kohli, President and CEO, Startup Policy Forum; and a deep-dive investor discussion with Arpit Agarwal, Partner, Blume Ventures, and Sumit Sinha, Managing Partner and Co-Founder, Filter Capital India.
Upasana Sharma, Executive Director, TiE Delhi-NCR, said, “We are delighted to welcome Dharma Media as our PR partner for India Internet Day 2025. Their deep understanding of the media landscape and ability to craft compelling narratives will be instrumental in driving the visibility and impact of this year’s event. We’re excited to have their expertise amplify the energy and ambition that India Internet Day stands for.”
Dharma Media Consultants, with its expertise in strategic communications and deep understanding of the startup space, is well-placed to enhance the visibility of the event, draw in key voices from the ecosystem, and highlight India’s growing influence as a global hub for technology and entrepreneurship.
24, Apr 2025
Technogym Launches ‘Healthness’ After 40 Years of Wellness Excellence
At the 25th Wellness Congress, in the presence of 2,000 people from 100 countries, Nerio Alessandri launched Healthness, the new vision that will revolutionize the future of wellness and prevention

Forty years ago, in an industry characterized first by bodybuilding, then by fitness, Technogym launched a new concept: Wellness, which, capitalizing on the experience of fitness, generated a social opportunity, involving all stakeholders – governments, companies and citizens – in building a healthier and more active society. Since then, Technogym has continued to innovate relentlessly: from biomechanics, to digital, to artificial intelligence. Today Technogym is a Life Science company, able to offer Precision Training programs for every individual and need.
Over the years, Technogym has built an ecosystem that, as of today, connects 25 million users (out of a global community of 70 million people training with Technogym), industry operators, doctors, and trainers worldwide. Leveraging the company’s years of investments in cutting-edge technologies and AI, Nerio Alessandri introduced the new vision of Healthness.
The ability to predict disease before it occurs will be the greatest revolution of our time. Healthness leverages Wellness and takes this vision even further by making health prevention programs tangible thanks to data and AI.
Scientific studies confirm that health is influenced by only 20-30% by genetics, while the remaining 70-80% depends on epigenetics (lifestyle). There are therefore no magic formulas to achieve Healthness: it requires training that targets muscular strength, cardiovascular endurance, balance, flexibility, and cognitive quality. Physical exercise is a true medicine (Exercise Is Medicine) and Healthness represents a preventative medicine to improve physical performance in the short term and guarantee healthy longevity in the long term.
Thanks to the trillions of data collected in 30 years on the Mywellness Open Platform, today with AI, Technogym is able to offer Healthness as products and services: Technogym Checkup, the new assessment station based on AI is able to analyze psycho-physical and cognitive parameters and automatically calculate Precision Training programs. The new AI-based Biostrength and Biocardio product ranges, connected to the Technogym Ecosystem, allow you to deliver Precision Training Programs automatically thanks to the Technogym App, to track data and adapt the program to progresses.
In practice, Healthness means Precision Wellness and thanks to data-driven customized programs it allows you to obtain results superior by approx. 30% in the same amount of time.
Healthness, in addition to helping people live longer in good health, represents a great business opportunity for fitness, sports, hospitality, corporate and medical operators and personal trainers to evolve their offering and create value through hyper-personalization.
At the 25th Wellness Congress, in the presence of 2,000 people from 100 countries, Nerio Alessandri launched Healthness, the new vision that will revolutionize the future of wellness and prevention
Forty years ago, in an industry characterized first by bodybuilding, then by fitness, Technogym launched a new concept: Wellness, which, capitalizing on the experience of fitness, generated a social opportunity, involving all stakeholders – governments, companies and citizens – in building a healthier and more active society. Since then, Technogym has continued to innovate relentlessly: from biomechanics, to digital, to artificial intelligence. Today Technogym is a Life Science company, able to offer Precision Training programs for every individual and need.
Over the years, Technogym has built an ecosystem that, as of today, connects 25 million users (out of a global community of 70 million people training with Technogym), industry operators, doctors, and trainers worldwide. Leveraging the company’s years of investments in cutting-edge technologies and AI, Nerio Alessandri introduced the new vision of Healthness.
The ability to predict disease before it occurs will be the greatest revolution of our time. Healthness leverages Wellness and takes this vision even further by making health prevention programs tangible thanks to data and AI.
Scientific studies confirm that health is influenced by only 20-30% by genetics, while the remaining 70-80% depends on epigenetics (lifestyle). There are therefore no magic formulas to achieve Healthness: it requires training that targets muscular strength, cardiovascular endurance, balance, flexibility, and cognitive quality. Physical exercise is a true medicine (Exercise Is Medicine) and Healthness represents a preventative medicine to improve physical performance in the short term and guarantee healthy longevity in the long term.
Thanks to the trillions of data collected in 30 years on the Mywellness Open Platform, today with AI, Technogym is able to offer Healthness as products and services: Technogym Checkup, the new assessment station based on AI is able to analyze psycho-physical and cognitive parameters and automatically calculate Precision Training programs. The new AI-based Biostrength and Biocardio product ranges, connected to the Technogym Ecosystem, allow you to deliver Precision Training Programs automatically thanks to the Technogym App, to track data and adapt the program to progresses.
In practice, Healthness means Precision Wellness and thanks to data-driven customized programs it allows you to obtain results superior by approx. 30% in the same amount of time.
Healthness, in addition to helping people live longer in good health, represents a great business opportunity for fitness, sports, hospitality, corporate and medical operators and personal trainers to evolve their offering and create value through hyper-personalization.
23, Apr 2025
Letting Go: Mastering the Spiritual Art of Surrender
By AiR Atman in Ravi – Happiness Ambassador and Spiritual Leader
Many of us experience unhappiness due to our inability to accept things as they are, especially when it comes to letting go of people, events or situations we can’t change. We often believe we are entirely in control of our lives. While we have free will and can choose our actions, we also carry our past Karma from previous lives, which influences the circumstances we face. The Law of Karma ensures that we must settle our Karmic debts, and no one can escape this process. Challenges and events beyond our control are a part of this unfolding. Although we can continue to do good deeds for a happier destiny, the ultimate goal is to transcend Karma and attain Moksha or liberation.
To truly let go and surrender, we must free ourselves from personal expectations. While it’s important to do our best in any situation, we must not fixate on a specific outcome, the fruits of our actions. The Divine Will, expressed through the Law of Karma, governs our lives, and everything that happens is part of this Divine unfolding. When we face unavoidable circumstances like the loss of a loved one or other inexplicable hardships, we must gracefully accept them as part of our Karma and not protest. The ABCD Mantra — Accept, do your Best, in Consciousness, surrender the rest, living as a Divine Instrument holds the key to a peaceful and blissful life. Ultimately, we must realize that this world is a cosmic drama, a show and we are but actors who come and go. When we understand this, we will sit back, be detached and dispassionate, and as spectators, enjoy the Leela of the Divine.
On a daily basis, we must consciously let go of past hurts, grudges, regrets, painful relationships and toxic emotions. These are often the sources of our suffering and clinging to them only aggravates our suffering. We must also let go of the fear of the future, as worrying about what’s to come only robs us of peace and of the joy of the moment. Letting go of material desires and choosing positive emotions is essential for happiness. Faith, Hope, and Trust are crucial in this process—Faith, Full Assurance In the Heart; HOPE, Having Only Positive Expectations, and TRUST, Total Reliance Unconditional Surrender To the Almighty. Trust, and surrender to the Divine must be 100%. If it is 99%, it is not complete trust and surrender.
When we recognize that we are not the body, mind, ego, but the immortal Divine Soul, a Spark Of Unique Life, a part of the Supreme Immortal Power we call God, we achieve complete surrender. We let go of our false identity — of the body, mind and ego and embrace the reality of our inherent Divinity. This realization of non-duality, where God is everything and we are one with the Divine, leads us to a life of eternal peace, love and bliss.
23, Apr 2025
This Week at the Movies – Truth Terror and Timeless Classics
As April winds down, the big screen shifts gears—from introspective drama to mythic fantasy, from psychological horror to the irresistible pull of nostalgia. It’s a week where storytelling takes bold turns: rooted in real lives, wrapped in fable, or simply out to thrill. Whether you’re in for something reflective or purely entertaining, the final theatrical slate of the month offers something that’ll stick with you.
Here’s what’s playing in cinemas this week:
- Ground Zero – Where Duty Meets Disillusionment
Emraan Hashmi returns in Ground Zero, a gritty war drama inspired by true events. The film follows BSF Lt. Commandant Narendra Nath Dhar Dubey as he leads a high-stakes investigation into the 2001 Parliament attack — culminating in the elimination of terrorist mastermind Ghazi Baba. Set in Kashmir, the story dives into India’s most successful counter-terror operation, while exploring the emotional toll of duty. Hashmi delivers one of his most powerful performances yet in a film that’s as personal as it is patriotic. - Phule – The Story of India’s Unsung Revolutionaries
Phule brings to life the incredible story of Jyotirao and Savitribai Phule — social reformers who changed the course of Indian history. With heart, dignity and quiet power, the film explores their fight for education, equality, and justice during a time of deep-rooted caste and gender discrimination. Starring Pratik Gandhi and Patralekhaa, this is a moving, necessary film that honours its subject with honesty and emotional depth. - Until Dawn – Horror in the Snowbound Unknown
A woman wakes up in a remote house with no memory — and no way out. Until Dawn takes the slasher genre into eerie, snowbound territory, weaving a chilling time-loop mystery rooted in the universe of the cult 2015 video game. With every reset, the danger escalates, the answers slip further away, and survival becomes a terrifying puzzle. Stylish, unsettling, and laced with suspense, this standalone story expands the game’s mythology while delivering a haunting, cinematic ride. - Ne Zha 2 – A Myth Reborn
The legendary firebrand of Chinese folklore returns in Ne Zha 2, an epic sequel to the 2019 animated blockbuster. Drawing from Xu Zhonglin’s Investiture of the Gods, this new chapter sees Ne Zha reborn to face powerful new adversaries and inner demons. Visually dazzling and emotionally charged, the film blends ancient myth with modern spectacle — and has shattered global records to become the highest-grossing animated film in history. A cinematic triumph rooted in legend, best experienced on the biggest screen possible. - Pink Floyd: Live at Pompeii – A Rock Odyssey, RestoredFor two days only, journey back to one of rock’s most transcendent performances. Pink Floyd: Live at Pompeii returns to the big screen in a beautifully remastered avatar — capturing the band’s iconic 1972 performance inside the haunting ruins of a Roman amphitheatre. More than a concert film, it’s a hypnotic blend of music, atmosphere, and avant-garde filmmaking. For fans old and new, April 26 & 27 offer a once-in-a-lifetime chance to experience Pink Floyd in all their raw, surreal brilliance.
- Devmanus (Marathi) – Faith, Deceit & a Chilling Truth
Inspired by real events, Devmanus is the chilling tale of a so-called “godman” whose charm hides a darker, more sinister reality. A Marathi-language thriller rooted in rural Maharashtra, the film examines blind faith, manipulation, and how evil often wears a convincing mask. Darkly compelling, it’s a true-crime story that leaves a lasting impact. - Thudarum (Tamil) – Love, Loss and Holding On
Thudarum brings together Mohanlal and Shobana on screen once again after fifteen years, marking their 56th film together. Directed by Tharum Moorthy, known for his realistic storytelling in films like Operation Java and Saudi Vellakka, this one follows the story of a regular man whose life takes an unexpected turn after his car is seized by the police. What begins as a quiet personal journey slowly unravels into a deeper, darker mystery that pulls him into a crime scene no one saw coming. It’s an intimate, character-driven drama that quietly builds tension while exploring love, loss and the unpredictable nature of fate. - Andaz Apna Apna – Because Amar & Prem Never Get Old
Aamir Khan, Salman Khan, and an unforgettable lineup of comedic chaos,Andaz Apna Apna is back! The 1994 cult hit is a goldmine of iconic characters and endlessly quotable moments. From Amar and Prem’s harebrained schemes to Crime Master Gogo’s legendary one-liners, relive the madness in cinemas and see why this comedy classic still has generations rolling in the aisles. - Mission: Impossible – Dead Reckoning Part One (MI 7) – Back for Another Run
Tom Cruise is back (and so are the stunts) in this re-release of MI 7. With the IMF racing to stop a rogue AI from wreaking global havoc, this installment ups the stakes with jaw-dropping sequences — from a cliff dive in the Alps to an edge-of-your-seat train finale. Don’t miss your chance to experience this action spectacle on the big screen again, where it truly belongs.
From historical giants to musical legends and animated warriors to cult comedy icons — the last week of April is a cinematic buffet. So grab your popcorn and take your pick. These stories are waiting to be experienced, only in theatres.
