18, Dec 2024
Netherlands-Based YOYO! Fresh Tea Bar Launches in India, Ushering in a New Era for Tea Lovers in Bangalore

Bangalore, 18th December 2024: YOYO! Fresh Tea Bar, the internationally renowned and innovative tea pioneer from the Netherlands, has launched its first outlet in India, choosing Bangalore as the perfect gateway to a nation rich in tea tradition. With over 12 years of experience revolutionizing tea culture in Europe, YOYO! Fresh Tea Bar, founded by the visionary Wing Li and brought to India by the dynamic Jose Mohan, is set to enchant Indian tea lovers with its vibrant flavors, customizable creations, and contemporary approach.

Founded in the Netherlands—a country where coffee often dominates the beverage landscape—YOYO! Fresh Tea Bar began with a mission to reimagine tea as a dynamic and creative experience. Its signature pink branding, innovative bubble tea offerings, and personalized beverages including the unique warm bubble teas—have since captured hearts across Europe. By introducing warm bubble teas, a comforting twist on the globally loved bubble tea trend, YOYO! brings a fresh and cozy option for tea lovers, especially during cooler seasons. The brand now aspires to establish a similar legacy in India, celebrating the country’s deep-rooted tea culture.

Bangalore, known for its openness to culinary innovation, was a natural choice for YOYO!’s India debut. With a robust franchise model, the brand plans to expand across metropolitan and emerging cities.

YOYO! FRESH

Globally, the bubble tea market is booming, with a valuation of roughly $2.75 to $3 billion in 2023–2024, and projected growth to reach $5.4 billion by 2030–2032. The South Asia and Pacific region, one of the largest markets, dominates the industry and is poised for further growth, reflecting immense potential in these demographics. A significant driver of this rise is the increasing popularity of bubble tea among the younger generation, drawn to its innovative flavors and customizable options.

Having captivated the Netherlands, YOYO! Fresh Tea Bar now sets its sights on enchanting tea lovers across Europe and India. By introducing this global phenomenon, YOYO! aims to elevate India’s tea culture with unique flavors, locally sourced ingredients, and personalized beverages. Its expansive menu caters to all tastes, featuring refreshing fruity infusions, artisanal iced teas, and globally loved bubble tea creations. As the largest bubble tea store in the city, spanning 1800 sq ft, YOYO! offers tea enthusiasts an unmatched space to explore and customize drinks with premium toppings like popping bobas, tapioca pearls, and tropical jellies.

“India is the heartland of tea, and its rich heritage aligns perfectly with our journey of elevating this beloved beverage,” says Wing Li, Founder of YOYO! Fresh Tea Bar. “Our vision is to combine India’s love for tea with our innovative global concepts, crafting experiences that resonate with both tradition and modernity.”

The debut also marks the introduction of an exclusive range of ‘India Specials,’ created using locally sourced ingredients. These beverages will seamlessly blend traditional flavors with YOYO’s innovative techniques, offering something truly unique for Indian tea lovers.

“Our India Specials reflect our commitment to honoring the diverse tastes of India while introducing a fresh perspective on tea culture,” says Jose Mohan, Master Franchise Owner of YOYO! Fresh Tea Bar India. “By using locally sourced ingredients, we are not just crafting drinks, but creating a meaningful connection between global trends and local traditions.”

YOYO! Fresh Tea Bar is committed to sourcing ingredients locally, supporting regional farmers while reducing its ecological footprint. Franchise opportunities will prioritize partnerships with local entrepreneurs, fostering community-driven growth.

As YOYO! Fresh Tea Bar makes its grand entry into India, it envisions becoming a sanctuary for tea lovers—a space where heritage meets modern innovation. With its iconic branding, globally loved menu, and commitment to sustainability, YOYO! Fresh Tea Bar is poised to create a tea revolution in India, one handcrafted cup at a time. For those eager to get a taste, YOYO! Fresh Tea Bar is also available on Swiggy and Zomato, bringing its refreshing beverages right to your doorstep.

18, Dec 2024
FIIB Celebrates the Power of Midlife at TEDxFIIB Women, Redefining a Pivotal Life Phase

New Delhi, December 18, 2024: Fortune Institute of International Business (FIIB) hosted a transformative edition of TEDxFIIB Women on 14th December 2024, themed Midlife Matters, spotlighting the importance of midlife as a time of growth, self-discovery, and reinvention. The event gathered 10 trailblazing speakers who shared their personal stories, offering insights into the opportunities, challenges, and transformations that come with this pivotal phase of life.

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 In a world that often glorifies youth, TEDxFIIB Women sought to redefine midlife, presenting it not as a crisis but as an empowering chapter full of possibilities. The event began with an inspiring address from Prof. Radhika Srivastava, President & CEO of FIIB, who emphasized the need for conversations around midlife transformations in personal and professional contexts. Her words set the tone for an empowering day filled with insights, stories, and actionable wisdom
Conversations That Matter
The speakers included leaders from diverse fields, all reflecting on how midlife has shaped their personal and professional journeys. Dr. Maria Pressentin, Chief Knowledge Officer at Leadership Scientific, kicked off the talks with From Limits to Liberation: The Power of Fitting You, inspiring the audience to embrace individuality and authenticity. Leadership coach Ms. Navixha Bagga followed with her session Four Mantras to Your Best Life in Midlife, encouraging attendees to break free from stereotypes and embrace self-awareness.

 Ms. Supriya Nagpal, a content creator and lifestyle influencer, shared her reinvention journey, from a midlife wake-up call to becoming a fitness influencer and pageant winner. Dancer and choreographer Ms. Ritu Gupta spoke on Dance: A Path to Liberation in Midlife, highlighting the role of creative expression and emotional resilience. Entrepreneur Ms. Divya Jain discussed how setting boundaries in her talk When ‘No’ Becomes a New Beginning, empowering the audience to take control of their narratives.

 Inspiring Journeys
Among the event’s standout moments were talks by Ms. Madhu Bala Sharma, Senior Program Manager at Amazon, and Ms. Dipti Karki, Founder of Phosphenes Art Studio. Ms. Sharma shared her extraordinary journey as a blind individual, emphasizing how midlife can be an opportunity for growth, not a crisis. In her talk Embracing Life, One Page at a Time, she encouraged the audience to transform challenges into meaningful stories. Meanwhile, Ms. Karki offered a profound perspective on navigating midlife with Mindfully Mapping Through Middle-Age, urging attendees to embrace self-discovery and reinvention.

 The event concluded with Ms. Deepali Wilson, Principal of DPS Chhatarpur, who shared her philosophy of being “invisibly visible,” encouraging attendees to embrace midlife as a time of authenticity and grace.

 Moments of Connection
In addition to the impactful talks, the event featured a dance workshop led by Ms. Gupta, which showcased how dance can serve as a tool for emotional balance and self-expression. Mr. Abhijeet Singh, CEO of Kubotor, also delivered an insightful talk on cybersecurity, educating the audience on safeguarding their digital lives.

 TEDxFIIB Women was not just an event—it was a movement. By highlighting the opportunities in midlife, it reinforced the message that this phase is one of reinvention and empowerment. The event left every attendee with renewed purpose and the tools to confidently navigate their own midlife transformations.

18, Dec 2024
Moneycontrol India Fintech Conclave 2024 Returns for Its Highly Anticipated Second Edition

18th December: Moneycontrol is proud to announce the second edition of the India Fintech Conclave, set to take place on 18th December, 2024 in Mumbai. Following the success of its inaugural edition, this year’s conclave, centred around the theme ‘Innovate: Transform: Regulate’, promises to bring together some of the brightest minds and most influential leaders in India’s rapidly evolving fintech ecosystem.

As one of India’s premier fintech platforms, the conclave will feature discussions with policymakers, regulators, bankers, fintech founders, thought leaders, and academics, focusing on ways to toughen and scale India’s fintech sector. The speakers of the event include some of the most influential voices in financial services and fintech – Ananth Narayan, Whole Time Member, SEBI; Ritesh Shukla, CEO, NPCI International Payments Limited; Srinivasu MN, Co-Founder, BillDesk; Vikas Bansal, CEO, Amazon Pay India; Madhusudanan R, Co-Founder, M2P Fintech; Anup Agarwal, Founder, Mintifi; Mohit Sahney, MD & CEO, Finova Capital and Utpal Isser, Co-Founder, SarvaGram.

Avinash Kaul, Chief Executive Officer – Network18 (Broadcast) & Managing Director A+E Networks I TV18 said, “The India Fintech Conclave 2024 exemplifies Moneycontrol’s dedication to fostering innovation and meaningful dialogue within the fintech ecosystem. This year’s theme, ‘Innovate: Transform: Regulate’ highlights not only the pivotal role fintech plays in shaping India’s domestic economy but also its growing influence on the global stage. From UPI becoming a benchmark for digital payments worldwide to Indian fintechs collaborating with international markets, the sector is making significant strides in redefining global financial systems. By uniting industry leaders, policymakers, and innovators, we aim to foster transformative growth and establish India as a global leader in fintech excellence.”

Also sharing his views, Puneet Singhvi, CEO-Network18 (Digital) & President – Corporate Strategy at Network18 Media & Investments Limited, said, “As India cements its position as a global fintech leader, we are proud to provide a platform that not only drives critical conversations but also inspires meaningful change. The Moneycontrol India Fintech Conclave 2024, is a testament to our dedication to fostering collaboration, delivering actionable insights, and shaping the future of financial technology in India and beyond.”

“The India Fintech Conclave 2024 exemplifies Moneycontrol’s commitment to fostering innovation and meaningful dialogue within the financial technology ecosystem. With this year’s theme, ‘Innovate, Transform, Regulate,’ we aim to address pivotal issues reshaping the future of fintech in India. By bringing together industry stalwarts, policymakers, and thought leaders, the conclave will drive critical conversations and ideas to help build a resilient, and inclusive financial landscape. The fintech sector has a critical role to play in catalysing India’s growth story and as India’s largest financial news platform we, at Moneycontrol, are excited to enable a meeting ground for industry collaboration and groundbreaking insights at a time when India is shooting to become the world’s third largest economy.” said Nalin Mehta, Managing Editor, Moneycontrol.

18, Dec 2024
Global Experts Discuss ‘Information and Competition in the Digital Economy’ at ISB-NBER 2024 Conference

[December 18, 2024]: The third annual ISB-NBER conference on Economic Policy and the Indian Economy was recently hosted at the Hyderabad campus of the Indian School of Business (ISB). National and international subject experts and thought leaders converged at ISB to discuss and deliberate on the opportune theme ‘Information and Competition in the Digital Economy.’

The conference is a collaborative effort between ISB and the US National Bureau of Economic Research (NBER). Through this conference, ISB and NBER facilitate bringing to the fore cutting-edge investigation and analysis of major economic issues. The conference, through research papers and discussions, examined topics like how digital platforms are impacting the market forces, the effects of regulatory policies in digital markets, digital market players, digital innovations, acquisitions, and scale economies for the growth of the digital economy.

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Over 25 noted economists, academicians, and subject experts shared their research findings at the conference. Experts included Raghuram Rajan, former Governor of RBI and Professor of Finance at the University of Chicago Booth School of Business; Shane Greenstein, Professor of Business Administration, Harvard Business School; Luigi Zingales, Professor of Entrepreneurship and Finance, The University of Chicago Booth School of Business; Viral V. Acharya, former Deputy Governor of RBI and Professor of Economics in the Department of Finance at New York University Stern School of Business; Tommaso Valletti, Professor of Economics at Imperial College Business School; Professor Zhiguo He, Professor of Finance at the Graduate School of Business, Stanford University; Amit Seru, Professor of Finance at Stanford Graduate School of Business; and Bhagwan Chowdhry, Professor of Finance, ISB.

18, Dec 2024
OnePlus Set to Launch New Flagship OnePlus 13 Series with Premium Design and Advanced AI

Bangalore India, 18 December: Leading technology brand OnePlus is set to launch its new flagship smartphones, the OnePlus 13 Series, and a new variant of its flagship earbuds, OnePlus Buds Pro 3, on January 7, 2025. Continuing its promise of delivering exceptionally fast and smooth user experiences, the OnePlus 13 Series combine cutting-edge innovation with a refined focus on user-centric technology, setting the stage for a next-level flagship experience.

The first phone to be revealed from the OnePlus 13 Series is OnePlus 13. It features a slim design, an elegant camera layout following the golden ratio, and three stunning new colourways: Black Eclipse, Arctic Dawn, and Midnight Ocean. The Midnight Ocean is the first phone to feature micro-fiber vegan leather, offering a luxurious hand feel while providing desirable resistance to corrosion and scratches. The Arctic Dawn colourway introduces an industry-first surface-based glass coating, offering a comfortable, silky smooth touch and a fingerprint-resistant surface for a pristine appearance. Additionally, OnePlus 13 is the first OnePlus device to achieve both the IP68 and IP69 rating, making it an ideal companion for users who demand exceptional resilience from their everyday devices. Alongside with the industry-leading design, OnePlus 13 also excels in performance, driven by the powerful Qualcomm Snapdragon 8 Elite mobile platform, capable of handling the most demanding tasks with ease.

OnePlus 13 Series powered by the newly released OxygenOS 15, which integrates advanced AI features designed to deliver a lighter, smarter, and smoother experience. These AI enhancements are applied across key areas of the devices, simplifying daily interactions, boosting productivity, and sparking creativity. Key highlights include Intelligent Search, letting you search across your local files using natural prompts, so that you don’t have to open the file one by one, or read a long file yourself, and AI-powered photography tools, enhancing everyday tasks and reflecting OnePlus’ commitment to meaningful, user-focused AI advancements.

The OnePlus Buds Pro 3 now come in an elegant Sapphire Blue colorway, perfectly complementing the OnePlus 13 Midnight Ocean and completing a cohesive premium product lineup. Building on their already impressive functionality, the Buds Pro 3 will introduce AI Translation in collaboration with the OnePlus 13 Series, offering seamless convenience for everyday communication and office tasks.

As the OnePlus 13 Series launch approaches, today also marks a significant milestone for OnePlus—its 11th anniversary. This anniversary not only marks a moment of reflection but also celebrates the Never Settle spirit that has defined the brand since its inception, and the strong community that propels us towards the pursuit of excellence. Through the ‘All Eyes Ahead’ brand video, OnePlus showcased the countless explorers over the past 11 years who have transformed inspiration into reality and consistently pushed boundaries. OnePlus always honors every explorer who has contributed to OnePlus’ growth, celebrating the collective spirit that propels us forward.

18, Dec 2024
Kinetic Green Partners with Vishwakarma Institutes and University to Boost Skill-Based Training and Research

Bengaluru, 18th December 2024: Kinetic Green Energy and Power Solutions Limited, India’s leading electric two- and three-wheeler manufacturer has signed a Memorandum of Understanding (MoU) with Vishwakarma Institutes and University (VI&U) to establish a long-term partnership aimed at advancing concept development, skill-based training, cutting-edge research, and education. This collaboration marks a significant step toward bridging the gap between academia and industry while fostering the development of future-ready talent.

Through this partnership, Kinetic Green will provide hands-on training, practical exposure, and access to its labs, workshops, and industrial sites, offering valuable real-world experience to both students and faculty. In return, VI&U will adapt its curriculum to meet industry needs, ensuring that students are well-prepared for their careers. The collaboration encompasses industrial training programs, internships, faculty development, and joint research in AI and sustainable automotive technologies, with a focus on emerging innovations. Additionally, VI&U students will contribute to marketing projects and engage in internships centered on developing AI concepts for Kinetic Green, driving innovation and shaping a future-ready workforce for India’s technology and automotive industries.

Speaking on the collaboration, Ms. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green Energy & Power Solutions, said, “This partnership reflects our commitment to contributing to society by nurturing students for their future. With the involvement of industry experts sharing their knowledge and experience, students will gain valuable insights and a deeper understanding of the industry. Together, we aim to create an ecosystem of learning, innovation, and sustainability.”

Mr. Bharat Agarwal, President, VI&U, stated, “Our collaboration with Kinetic Green is a testament to our shared vision of nurturing innovation and excellence in education. Through this partnership, both our students and faculty will gain invaluable insights and practical exposure, enabling them to contribute meaningfully to cutting-edge fields like AI and sustainable automotive technologies.”

18, Dec 2024
Skoda Auto India Announces Price Hike of Up to 3% in 2025

Mumbai, December 18, 2024 – Škoda Auto India has announced a price hike of up to 3% across its range of vehicles, effective January 1, 2025. The price increase will apply to Škoda Auto India’s entire portfolio, including the Kushaq, Slavia, Superb, and Kodiaq. The recently launched Kylaq will remain unaffected by this adjustment until it reaches the milestone of 33,333 bookings, which are fast-filling, providing customers with an extended opportunity to own the highly anticipated SUV at its introductory pricing. This adjustment is necessitated by rising input and operational costs, ensuring the company continues to deliver high-quality, premium vehicles and services to its customers.

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As part of Škoda’s current growth strategy in India, the newly launched Kylaq plays a pivotal role. Designed to cater to the evolving preferences of Indian customers, the Kylaq combines Škoda’s new design language, comprehensive safety systems, and driving dynamics. This sub-4-metre SUV strengthens the brand’s lineup while offering a compelling new option at an accessible price point for Indian buyers. With the Kylaq, Škoda aims to achieve its ambitious target of 1 lakh cumulative sales in India by 2026, further cementing its position as a key player in the country’s competitive automotive market.

Škoda Auto India has also achieved significant milestones in recent years, including reaching 100,000 sales over the last two years – the shortest time the company has achieved this in the country. Additionally, the brand has expanded its presence to over 260 customer touchpoints across more than 150 cities, further reinforcing its commitment to customer satisfaction.

18, Dec 2024
Les Roches Unveils Five Key Trends Shaping the Future of Hospitality Management

India, 18th December 2024: Global tourism has continued its upward trajectory in 2024, breaking demand records worldwide. International tourism arrivals are expected to exceed 1.5 billion by the end of the year, driven by a strong recovery across all regions. Global tourism revenues are anticipated to surpass $2 trillion, reflecting the sector’s robust performance, according to projections based on data from the United Nations World Tourism Organization (UNWTO).

In this context of exponential growth, Les Roches, one of the top five specialized schools in hospitality management education globally, has identified the key trends that will shape the industry in the coming year, with technology serving as the main catalyst.

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Carlos Díez de la Lastra, CEO of Les Roches, anticipates a turning point in the sector: “2025 will be marked by a growing concern for long-term sustainability and service quality, while the industry adapts to meet the demands of an increasingly discerning and conscious traveler.”

1. AI-driven sustainability becomes the new standard for 2025

Travelers are increasingly prioritizing sustainability when choosing destinations and experiences, favoring those that respect the environment and promote social responsibility. In fact, 74% of global travelers are committed to reducing their environmental footprint, with 4 out of 10 considering ecological impact when planning their trips, according to the Energy Insight Report by Cepsa.

In this context, artificial intelligence is emerging as a transformative tool for the hospitality sector, optimizing resource consumption and minimizing waste. Through advanced technologies—such as AI-powered systems that analyze and learn from vast amounts of data—tourism and hospitality operators can enhance energy efficiency and manage resources in real time without compromising the quality and comfort of guest experiences.

2. Getaways designed to improve quality of life

In addition to choosing destinations that promote environmental well-being, tourists are increasingly opting for those that holistically prioritize their personal well-being. According to Hilton’s annual trend report, more than half of travelers are willing to invest in vacations specifically designed to improve their quality of life and extend their health.

AI, combined with smart devices, is transforming the wellness tourism industry by offering personalized programs based on individual health data and preferences. Wellness resorts and destinations will leverage these technologies to design tailored, unique experiences aligned with travelers’ desires to escape urban stress and immerse themselves in environments that foster mental and physical balance.

3. Bleisure: The fusion of work and leisure

Within these wellness-oriented getaways, a growing trend has emerged: bleisure, blending business and leisure. More professionals, after completing their work commitments, are choosing to extend their stays to enjoy the destination in a more relaxed manner. This phenomenon enables individuals to balance productivity with downtime, creating a richer and more balanced travel experience.

The flexibility of remote work has facilitated this shift, offering travelers the freedom to lengthen their trips and explore new places while maintaining professional performance.

This paradigm shift not only addresses the need for personal well-being but also encourages a more sustainable form of tourism. By allowing longer stays, bleisure helps reduce the pressure on traditional tourist hotspots, balances demand and promotes more distributed and mindful travel.

Bleisure aligns with the trend of slow and sustainable travel, emphasizing a slower and more deliberate pace. Instead of frequent travel, tourists opt for more immersive, extended experiences, delving deeper into destinations. In addition to fostering a more thoughtful connection with local cultures, this type of tourism reduces the environmental footprint by limiting travel frequency and embracing a more respectful approach to destinations.

4. The creation of memories

The “experience economy” continues to gain momentum, marking a significant shift in global tourism trends. Instead of accumulating material possessions, consumers now seek experiences that allow them to create lasting memories. This transformation is particularly evident among the younger generations, who prefer activities that go beyond merely enjoying a destination.

According to the ‘Changing Traveller Report 2025’ by SiteMinder, nearly 2 out of 3 travelers are now more inclined to travel for live events, reflecting the growing importance of experiences as an integral part of travel.

From interactive exhibits to temporary installations in hotels or urban spaces, the combination of tourism and art is becoming a major attraction for tourists. Hotels are positioning themselves as creative hubs, not only hosting art but also promoting cultural heritage preservation. By integrating art into their offerings, these spaces provide guests with immersive experiences while enhancing their stay.

5. Education and talent development: The key to an evolving industry

To address the challenges of an increasingly sophisticated tourism industry, Carlos Díez de la Lastra, CEO of Les Roches, emphasizes the importance of a highly skilled workforce:

“We must deliver high-quality service that not only meets but exceeds travelers’ expectations. To achieve this, it is essential to have specialized, flexible professionals who excel in both traditional service competencies and advanced technological tools.”

In this regard, he adds: “At Les Roches, we remain attuned to industry changes and aligned with its needs through strategic partnerships with key players. We continuously adapt our programs to prepare future professionals capable of meeting the demands of an ever-evolving industry.”

18, Dec 2024
Gaurs International School Hosts Spectacular ‘The Warrior’ Sports Day Celebration

Press Release; 18th December 2024: Gaurs International School, Greater Noida West, celebrated its annual sports day, The Warrior, with immense zeal and enthusiasm. The grand event was graced by Chief Guest Mr. Akshdeep Nath, renowned cricketer, along with distinguished dignitaries, including Mr. Manoj Gaur, Chairman & Managing Director of Gaurs Group; Mrs. Manju Gaur, Director of Gaurs Group of Schools; Mr. Sarthak Gaur, Director of Gaurs Group; Mrs. Rachna Babbar, Principal of GIS Greater Noida West; and the Principals of Gaurs International Schools from Yamuna City and Siddharth Vihar.

The day commenced with thrilling competitive events such as races, tug of war, shot put, kho-kho, kabaddi, and mini football, which showcased the students’ athletic prowess and team spirit. These activities set an energetic tone for the day and engaged participants and spectators alike.

Following this, the dignitaries were welcomed with an NCC guard of honor and honored with saplings and mementos. A grand March Past, ceremonial torch lighting, a torch relay, and a symbolic balloon release added to the grandeur of the occasion.

The event also featured a variety of enthralling performances, including chants by Gaurs Gurukulam students, a melodious BBBP choir, a stunning pyramid formation, yoga displays, vibrant skating drills, and zumba. Scholarship mementos were awarded to students excelling in academics, sports, and performing arts, recognizing their hard work and dedication.

Gaurs International School Hosts Spectacular Sports Day-4

Addressing the event, Mrs. Manju Gaur, Director of Gaurs Group of Schools, said: “At Gaurs Group, we believe in creating opportunities that go beyond the classroom, allowing students to explore their potential in diverse fields. Events like The Warrior are a reflection of our commitment to holistic development, where academics, sports, and cultural activities are given equal importance.

We ensure that every initiative, whether big or small, is supported by state-of-the-art facilities, expert guidance, and a collaborative environment involving teachers, parents, and students. Through platforms like this, we aim to not only celebrate talent but also inspire a culture of active participation, healthy competition, and lifelong learning. Such events are central to our philosophy of nurturing future-ready individuals equipped with confidence and leadership skills.”

The program concluded with inspiring speeches by the Chief Guest and Mrs. Manju Gaur, a dynamic closing dance, the prize distribution ceremony, and the National Anthem.

The Warrior was a grand success, exemplifying the school’s commitment to fostering discipline, teamwork, and holistic development among its students. The event left attendees inspired and brimming with pride.

18, Dec 2024
Sonu Sood Joins Hands with Baby Inara to Boost Impact Guru Online Fundraising Campaign

In a video message on 16th December 2024, Bollywood actor Sonu Sood came out in support of baby Inara, a child suffering from Spinal Muscular Atrophy (SMA) from Mumbai.

Sonu Sood Extend support to the campaign

Sonu Sood’s video summary:

● Sonu Sood appeals for support for Baby Inara, a young girl diagnosed with SMA on January 17, 2024, at PD Hinduja Hospital.

● Inara requires a life-saving injection costing INR 16 crore, of which INR 2 crore has already been raised.

● He addresses baseless rumors questioning the authenticity of Inara’s case and her parents, emphasizing that her case is genuine.

● Sonu urges people not to believe or spread misinformation that could jeopardize Inara’s life.

● Highlighting past successes in raising funds for SMA cases, he calls for collective efforts to help save Inara and give her a new lease on life.

Inara’s Parents, Naufil Kazi and Nikhat Khan said, “We are grateful to Sonu Sood sir for supporting Baby Inara’s fundraising campaign to raise funds for Spinal Muscular Atrophy while also countering baseless misconceptions at the same time. Verified hospital records unequivocally show that Inara was hospitalized at PD Hinduja Hospital between October 16th and 19th, 2024—coinciding with the court order on October 18th regarding this matter. The allegations in the FIR are not only false but also an outright abuse of judicial processes, designed to mislead and disrupt critical life-saving efforts for our child Inara.”

Piyush Jain, Co-Founder and CEO, Impact Guru added, “I sincerely thank Mr. Sonu Sood for his unwavering support for Baby Inara and her family during this critical time, as well as for his trust in Impact Guru’s mission to enable life-saving treatments for children like her suffering from Spinal Muscular Atrophy through her fundraising campaign. Recent allegations against Baby Inara’s fundraising campaign on Impact Guru have caused unnecessary confusion and distress and have seriously impacted her chances of survival. We have full faith in the process of law and that the investigation will bring forth the correct facts in this case. We urge the public at large to continue to help Inara gain access to the treatment she urgently needs.”