Category Archives: News

TGH Onco Life Cancer Center’s Day-Care Chemotherapy Department Inaugurated By Ms. Priya Dutt

The TGH-Onco Life Cancer Center located in Talegaon, Dabhade is well-known for its top-notch cancer services, ensuring that patients from rural areas can receive timely intervention without the need to travel to the city. Now, to further provide seamless services to the patients without any delay, the Hospital has started a dedicated daycare chemotherapy ward with 12 beds. This department was inaugurated by Mrs. Priya Dutt, the Chairperson / Trustee- Nargis Dutt Foundation.

Present on the occasion were Mr. Ganesh Khandge (President- TGH), Mr. Shailesh Shah (Chairman- TGH), Dr. Satyajit Gadhokar (Secretary- TGH), Mr. Uday Deshmukh, Chairman and Founder of Onco Life Cancer Center. This program was organized under the leadership of Sachin Deshmukh, Managing Director of Onco Life Hospital, and Center Head Dr Santosh Sahu.

Ms. Priya Dutt, Chairperson of Nargis Dutt Foundation said, ” This facility represents a significant step forward in cancer care. Patients now have access to state-of-the-art technology and advanced facilities, ensuring they receive the best possible treatment and care. I offer my heartfelt wishes to Onco Life Centre for its continued success and growth in serving the community’s healthcare needs.”

While announcing this program, Uday Deshmukh, the chairman and founder of Onco-Life, expressed that through our four centers in Satara, Chiplun, Talegaon (Pune), and Wagholi (Pune), we are consistently striving to provide advanced cancer treatments to the people of Western Maharashtra. These treatments, delivered by highly experienced cancer specialists, are offered at government and affordable rates. He emphasized the sincere effort to bring these services closer to patients in rural areas, enabling them to combat diseases like cancer without having to travel to big cities. He further acknowledged the support of Priya Dutt’s Nargis Dutt Foundation, which will extend services to even more patients, and expressed gratitude for their contribution.

Suntek Energy Systems Introduces Truzon Solar Brand

December 6, 2024 – Suntek Energy Systems Pvt Ltd, a leading provider of clean energy solutions and a pioneer in India’s solar energy sector, is proud to announce the launch of its new brand, TRUZON SOLAR. With over 15 years of experience in the industry, TRUZON SOLAR aims to revolutionize India’s renewable energy landscape by focusing on sustainability, affordability, and cutting-edge technology while contributing to a greener, more sustainable planet. With a vision to become one of the Top 5 Solar EPC Companies in India, the brand aims to drive global expansion and lead the way towards a sustainable future by harnessing the power of solar energy.

In an effort to raise awareness about solar energy and its transformative benefits, TRUZON SOLAR has partnered with superstar Mahesh Babu as the brand ambassador. The brand’s new television commercial (TVC), featuring Mahesh Babu, seeks to leverage his star power to educate and inspire audiences about the power of solar energy. The campaign aims to showcase how TRUZON SOLAR can transform lifestyles while being both environmentally friendly and economically accessible for consumers. Through this collaboration, TRUZON SOLAR is striving to inspire a nationwide shift towards solar energy adoption.

The launch comes at a time when India is intensifying its focus on renewable energy, in line with Prime Minister Narendra Modi’s vision for a sustainable future. This is further supported by government initiatives such as the PM Surya Ghar Yojana and Muft Bijli Yojana, which provide financial incentives and subsidies. With over 200 GW in renewable capacity and a goal of 500 GW from non-fossil sources by 2030, TRUZON SOLAR’s efforts to promote solar energy are perfectly in tune with India’s push for a greener, more sustainable future.

Highlighting the strategic importance of the TRUZON SOLAR launch, Ch. Bhavani Suresh, Founder and Managing Director of Suntek Energy Systems stated, “Solar energy is no longer just the future—it is becoming a necessity for households and businesses alike. TRUZON SOLAR is more than a brand; it is a movement that aims to make sustainable energy accessible to everyone. With India’s increasing focus on renewable energy and the Telangana government’s ambition to become a solar hub, we are proud to contribute to the nation’s vision for a greener future. We are also honored to be recognized as the No. 1 Solar Company for Renewable Energy by TSREDCO (Government of Telangana) and MNRE (Government of India). Our collaboration with Mahesh Babu strengthens our mission and drives awareness about the need for solar energy adoption. His support will help accelerate the transition to solar power across India, further aligning with our vision of making solar energy accessible to all.”

Mahesh Babu shared his enthusiasm for the partnership, saying, “I am truly honoured to be part of TRUZON SOLAR, a brand that is committed to delivering high-quality solar energy solutions and making a positive impact on society and the environment. I believe that sustainable energy is essential for the well-being of future generations. Representing TRUZON SOLAR goes beyond endorsing a product—it’s about taking meaningful steps towards a cleaner, brighter future for all.”

At the launch of the brand, Sri Ajay Mishra, IAS (Retd.), Chairman of IRCS Telangana, emphasized India’s growing commitment to renewable energy, stating, “India’s emphasis on renewable energy is crucial for sustainable growth and addressing environmental challenges. Clean energy is essential for ensuring a greener, self-reliant future for our citizens. TRUZON SOLAR’s innovative approach to solar energy aligns with India’s vision to expand renewable energy capacity and promote sustainability. By focusing on affordability, quality, and accessibility, TRUZON SOLAR is well-positioned to accelerate the adoption of solar energy across the country, contributing to our mission of a cleaner, greener India.”

As part of its ambitious growth strategy, TRUZON SOLAR is expanding nationally with plans to establish fulfilment centres in Madhya Pradesh, Tamil Nadu, Kerala, Karnataka, and Maharashtra by March 2025. Additionally, the company is expanding its dealer network in Telangana, Andhra Pradesh, and Madhya Pradesh, ensuring robust support for its growing customer base across the country.

To enhance the customer experience, TRUZON SOLAR is launching a state-of-the-art mobile application that allows users to track the performance and savings of their solar systems in real-time. Building on the success of the SUNTEK Refer & Earn app, the company continues to innovate with tools that make the adoption of renewable energy seamless, rewarding, and accessible.

Godrej Yummiez Decodes India’s Snacking Preferences in New Frozen Snack Report 2024

Mumbai, December 5th, 2024: Godrej Yummiez, the ready-to-cook brand by Godrej Foods Ltd., launched India’s Frozen Snack Report, decoding how India snacks. Building on the inaugural report’s five pillars—Safety, Technology, Taste, Ease, and Mood Uplifter—STTEM 2.0 dives deeper into the perceptions, myths, and realities shaping the world of frozen snacks in India today. The report was launched, amongst the crème de la crème of the culinary world, at the recently concluded India Food and Beverages Award 2024, organized by the Food Bloggers Association of India (FBAI)held in Goa.

The latest research, conducted by YouGov, revealed, 57% of Indians now believe that frozen snacks are safe for consumption, with extensive input from healthcare professionals backing this finding. Based on an online survey of 2,004 respondents, the study ensured balanced representation across genders, age groups, marital status, and socio-economic classes using a quota-based sampling approach. By highlighting the safety standards maintained by regulated manufacturers. STTEM 2.0 upholds frozen snacks as a safe and convenient option that’s compatible with modern lifestyles.

Commenting on the launch, Abhay Parnerkar, CEO, Godrej Foods Ltd, stated, “As the frozen snacks category continues to grow in India, the STTEM 2.0 report plays a crucial role in deepening our understanding of consumer preferences and perceptions. By gaining insights into what customers are feeling, what they think, and how aware they are of our products, we can continuously improve our offerings. This report helps us better align with consumer needs and expectations, driving a shift in perception that not only benefits the industry but also strengthens Godrej Foods’ position in the market, fostering greater trust and increasing demand for our frozen snack range.”

Changing Lifestyles & Festivals Influencing Growing Acceptance of Frozen Snacks

The study reveals the versatility of frozen snacks in Indian households. From a quick bite between meals to a full meal solution, over 53% of Indians incorporate frozen snacks into their daily diets. This growing trend reflects the diversity of snacking occasions in India, as consumers seek convenient and tasty options to suit their busy lifestyles.

There is a snack for every moment and there is moment for every snack; From the grand celebrations of Diwali and Eid to the quiet comfort of a personal binge-watching session, STTEM 2.0 uncovers the diverse occasions that drive snack consumption. Together, these insights reveal how specific events across demographics are driving a growing acceptance and integration of frozen snacks into India’s modern culinary landscape.

The key Consumer highlights across five pillars (STTEM) are as below:

SAFETY:
67% Indians consume Frozen Snacks because it is made by trusted brands
57% of Indians believe that Frozen Snacks are safe for consumption
35% Indians would like manufacturing brands to talk about the fact that frozen snacks are preservative- free
TECHNOLOGY:
72% Indians prefer frozen snacks because it can be easily heated or microwaved as against frying.
51% of Indians have at least heard or read about IQF (Individually Quick Frozen) Method – a very crucial technology used to safeguard the quality of frozen snack foods
TASTE:
51% Indians believe that Frozen Snacks are very tasty and delicious
44% Indians believe that Frozen Snacks offer restaurant-like taste
EASE:
69% believe that Frozen Snacks have led to a reduction in the dependency on housekeepers
71% Indians believe that men have taken to cooking because of the convenience offered by Frozen Snacks
59% parents believe that Frozen Snacks are a convenient fix for hungry children
34% believe it is a cheaper alternative due to rising food prices/inflation
33% believe it is made by trusted brands
MOOD UPLIFTER:
An average of 67% Indians consume Frozen Snacks depending on their mood or emotional state
41% believe that today’s Indian households have reasons to celebrate at home

 Chef Amrita Raichand, a celebrated culinary expert, shared her thoughts, saying, “In India, snacking isn’t just about eating—it’s about connecting. From sharing plates during festive get-togethers to those chai-time chats, snacks bring us closer. Now since many cannot always get into the kitchen and cook from scratch because of lack of time etc. frozen snacks serve as quite a saviour as these give them the joy of cooking at home. In fact, it is amazing to see that 57% of Indians now trust frozen snacks as safe and convenient. Now for someone like me who loves experimenting with food and always encourages people to learn how to cook, I see this as a sign that people are accepting towards new ways of enjoying their favourites at home. Frozen snacks are not just a shortcut anymore—they are a delicious way to keep up with our fast-paced lives while still savouring every bite.”

New Relic and AWS Collaborate on Cutting-Edge Observability Platform for Amazon Q Business

Bangalore,India- December 5, 2024 – New Relic, the Intelligent Observability Platform, announced it is connecting New Relic AI, its in-platform generative AI assistant, into Amazon Q Business, AWS’ enterprise generative AI assistant for streamlining complex workflows. By connecting New Relic’s Intelligent Observability Platform with Amazon Q Business, New Relic goes beyond a simple API data pull to provide deep, intelligent insights and recommendations. The collaboration integrates Amazon Q Business’ built-in retrieval augmented generation (RAG) capabilities with New Relic’s real-time monitoring and intelligence to help enterprises quickly detect and resolve operational issues—such as application performance slowdowns, server malfunctions, and network bottlenecks. Now, anyone across an enterprise organization can detect, understand, and address issues, and receive intelligent recommendations to inform escalation decisions—all within Amazon Q Business. This enables more intelligent, faster, and cost effective business operations for enterprises.

“Enterprises are focused on unlocking the value of their data, leveraging the potential of AI, and driving business growth,” said New Relic CEO Ashan Willy. “New Relic is built to support agentic AI systems. We are the only intelligent observability platform to enable AI agent to AI agent integrations, or agentic orchestration. This allows us to go beyond simply bringing your observability data into other AI applications—we unlock the full power of our AI-strengthened platform with intelligent recommendations so any user can automate observability workflows to drive faster operations.”

Centralizes critical observability insights to streamline workflows, break down team silos, and automate incident response

Business interruptions can severely impact revenue and customer experience, especially during high-traffic periods. With data scattered across tools and knowledge sources, switching tools can lead to missed service level agreements (SLAs), confusion, and slow incident mitigation, which can prolong incidents and increase operational costs. By analyzing complex data and centralizing critical observability insights and actions into one interface, the two powerful AI systems break down team silos, streamline workflows, accelerate time to resolution, and automate incident response.

“Switching tools and context is one of the most painful problems enterprises face in modern incident response. Data and knowledge can end up in silos, making it hard to understand what your tools are telling you and when to escalate problems,” said New Relic Chief Product Officer Manav Khurana. “Together, New Relic and AWS are helping enterprises improve their business workflows and outcomes with AI. Bringing observability directly into the business application workflow is a game changer for gaining fast insights and intelligent recommendations on complex data so you can troubleshoot in real-time.”

Natural language allows any user to query and resolve issues with intelligent recommendations

New Relic AI and Amazon Q Business now work together to enhance enterprise productivity. New Relic brings real-time production data like errors, logs, traces, security vulnerabilities, and alerts directly into Amazon Q Business experiences and workflows. All information and insights are presented directly within the Amazon Q Business interface, eliminating switching tools between New Relic and Amazon Q Business. By providing a unified interface for querying and resolving issues, the solution empowers the entire team to maintain and improve digital services, regardless of their technical expertise.

Key features include:

Natural language unlocks access for any user: Leverage natural language to access information, generate summaries, and complete tasks securely based on information in enterprise systems—lowering the barrier to entry for resolving issues and speeding up resolution.

Real-time service analysis and intelligent recommendations: Query specific services, hosts, and system components for performance insights drawn from current performance data and compare it against historical trends and best practices—providing detailed insights and actionable recommendations based on the latest production environment information.

Alert intelligence reporting: Package sophisticated insights and intelligent recommendations based on deep analysis into the health of an application–preventing or reducing negative business impacts from incidents.

View information and insights directly within Amazon Q Business: Eliminates the need to switch between the New Relic and Amazon Q Business interfaces, enabling faster problem resolution.

Agentic orchestration: Amazon Q Business and New Relic AI coordinate to automate research and incident response tasks. This helps eliminate human toil, prevent human error, and enforce best practices.

OnePlus Commits Rs 2,000 Crore Annual Investment for Product and Service Growth in India under Project Starlight

December 5, 2024, New Delhi, India – Global technology brand OnePlus today announced an annual investment of ₹2,000 crores over the next three years to accelerate innovations in products and services in India. This investment plan was launched under the name of Project Starlight as a strategic vision for the brand’s future investment in the region.

“At OnePlus, we are deeply committed to understanding and addressing the unique needs of our Indian users,” said Robin Liu, CEO of OnePlus India. “The Project Starlight is a demonstration to our dedication to going beyond the surface to tackle the challenges faced by our users in their daily lives. From the intense heat and humidity to heavy usage, high screen on-time, and longer replacement cycles of OnePlus users, we recognize the need for our devices and services to serve our users reliably for years to come. India remains a top priority for us globally, and we continue to strive to earn the trust and affection of our Indian community. “

The Project Starlight investment focuses on three key areas – making even more durable devices, exceptional customer service, and developing India-specific features.

Prioritizing Durability Technology for Lasting Performance

OnePlus’s first Project Starlight commitment, making devices even more durable, starts immediately with two significant display technology advancements – the creation of the world’s first DisplayMate A++ display and the rolling out of OnePlus’s Green Line Worry-Free Solution.

The new display is set to premiere in an upcoming flagship device and is designed to excel in the harsh sunlight of India, redefining clarity, brightness, and color vibrancy. The 2K 120Hz ProXDR Display’s peak brightness of 4500 nits allows for clear visibility even under the brightest sunlight, ensuring that colors remain true and images remain vivid without any washout. OnePlus then takes the display experience a step further by providing a comfortable viewing experience that is particularly beneficial for users who spend extended periods using their devices, even in low-light conditions or during late-night use. Coupled with the sophisticated touch technology inside the forthcoming flagship, the new series from OnePlus is designed to offer users a seamless and intuitive experience.

Meanwhile, OnePlus’s Green Line Worry-Free Solution aims to allay the green line concerns seen in mobile devices across the industry. It involves OnePlus adding a new protective layer to all AMOLED displays, undertaking even more rigorous and extreme hardware testing minimizing risks to the lowest levels possible, and extending its new lifetime warranty program to all OnePlus devices against green line on display issues. These strategic measures are designed to give OnePlus users unwavering confidence and assurance in the exceptional quality and proven reliability of the brand’s products and services.

Elevating Service Quality: Expanding Access and Enhancing User Support

Next, the Project Starlight goes beyond hardware improvements, extending its commitment to elevating the overall user experience through enhanced service quality.

This year, OnePlus successfully increased its service centers by 22%, including an 11% rise in exclusive service centers directly owned by the brand. The company aims to expand its service centers by 50% by mid-2026. To accommodate a growing and diverse user base, OnePlus is enhancing its online service offerings, which include hotline support, WhatsApp assistance, and live chat options. Improved training programs for technical staff will ensure prompt and effective support, while a more transparent repair process will allow users to track the progress of their service requests. Additionally, OnePlus is upgrading half of its flagship retail stores to provide a better in-store experience and is empowering third-party stores with enhanced service capabilities. All of these initiatives aim to make service more accessible and satisfying for Indian users.

Innovating with India-Specific Features for a Superior Experience

The third focus of the Project Starlight will see OnePlus dedicate itself to developing features that are tailored to address the distinct requirements of our Indian user base.

The company has identified critical areas of focus that resonate with the Indian customers, including meaningful and advanced local AI functionalities, and a consistent demand for stable, high-speed connectivity. OnePlus is also implementing targeted solutions to enhance overall user experience across a variety of settings.

In today’s interconnected world, reliable network connectivity is essential for both personal and professional endeavors. OnePlus 13 Series will be the first smartphone to deliver a 5.5G connectivity experience in India, with an average speed enhancement of 380%. Additionally, OnePlus is debuting a customized signal optimization feature specifically for places such as Delhi Metro, ensuring that our users enjoy seamless connectivity and superior network performance across diverse settings.

Meanwhile, in India, OnePlus 13 Series devices will also introduce Steady Connect which extends Bluetooth connection range to up to 360 meters. This means gym enthusiasts can secure their phone safely in a locker and just take their Bluetooth headphones with them to work out. Steady Connect will also help Bluetooth connections stay active in areas of heavy traffic and interference like subway stations.

Through the Project Starlight, OnePlus reinforces its commitment to the Indian market, focusing on long-term performance, innovative features, and superior service. By addressing the unique challenges faced by Indian consumers, OnePlus is enhancing the durability and user experience of its products while solidifying its position as a trusted technology leader in the region.

SMFG India Achieves AA- Rating from Japan Credit Agency, Outperforming India’s Sovereign Rating by 4 Levels

National, 05 December 2024: SMFG India Credit (SMICC), a wholly-owned subsidiary of Sumitomo Mitsui Financial Group (SMFG), has been awarded an international credit rating of “AA-” with a stable outlook by the Japan Credit Rating Agency (JCR). This exceptional outcome places SMICC four notches above India’s sovereign rating and only one notch below its parent financial group SMFG’s own “AA” rating.

JCR highlighted SMICC’s strategic importance to SMFG’s Asia Multi-Franchise Strategy, which is supported by robust governance and alignment with SMFG’s ethos of promoting financial inclusion and empowering underserved communities in India.

Mr. Pankaj Malik, Chief Financial Officer, SMFG India Credit, said “This AA- rating by JCR is a testament to SMFG India Credit’s commitment to maintaining financial discipline, operational excellence, and customer-centric growth with the help of innovative products offerings. SMICC’s consistent growth trajectory and strategic alignment with SMFG’s global objectives position us as a key player in India’s rapidly expanding retail loan market. This recognition further motivates us to continue fostering financial inclusion and delivering value to our stakeholders.”

JCR also observed that SMICC’s business scale has grown significantly, driven by the expansion in the domestic consumer credit market and strong support from SMFG. The company’s growth trajectory remains robust and it continues to maintain a healthy loan book. The company has also kept its interest rate risk and liquidity risk appropriately managed through risk management committee.

Cloudera Partners with AWS and Snowflake to Launch ‘Interoperability Ecosystem’

Today enterprises can leverage the combination of Cloudera and Snowflake—two best-of-breed tools for ingestion, processing and consumption of data—for a single source of truth across all data, analytics, and AI workloads.

 But now AWS customers will gain more flexibility, data utility, and complexity, supporting the modern data architecture. All this by making it easier for customers to connect their workloads with Snowflake, Cloudera, and unique AWS services such as Amazon Simple Storage Service (Amazon S3), Amazon Elastic Kubernetes Service (Amazon EKS), Amazon Relational Database Service (Amazon RDS), Amazon Elastic Compute Cloud (Amazon EC2), Amazon EMR and Amazon Athena.

 Our customers have spoken, they are seeking the following:
• Scalable, Cost-Efficient Performance: Dynamically scale analytics and AI workloads while optimizing costs using Snowflake’s compute engine and Cloudera’s Iceberg-powered lakehouse
• Seamless Ecosystem Integration: Enable unified workflows across AWS services and hybrid/multi-cloud setups without data silos.
• Secure, Real-Time Insights: Combine robust governance with real-time analytics for efficient, secure data management and AI-driven insights.
Our joint collaboration will enable the following:
• Seamless Data Sharing and Interoperability: The integration enables AWS customers to leverage Cloudera’s data lakehouse capabilities alongside Snowflake’s AI Data Cloud, facilitating unified data access and sharing across platforms
• Enhanced AI/ML Performance: The partnership optimizes data workflows for AI/ML applications by enabling Cloudera’s on-premises or hybrid data sets running AWS to integrate with Snowflake’s analytics capabilities, reducing latency and improving insights
• Maximized Cloud Investments: Customers can utilize Snowflake for specific analytics use cases while continuing to manage broader data operations with Cloudera, maximizing their investment in AWS infrastructure by combining the strengths of both platforms
• Support for Multi-Cloud Strategies: The collaboration simplifies bridging data stored on AWS with Snowflake, supporting multi-cloud strategies and enhancing data mobility across environments without vendor lock-in
• Scalable and Secure Data Management: Cloudera’s enterprise-grade security and governance capabilities extend to data shared with Snowflake, ensuring compliance and scalability for customers handling sensitive data

 There are several new un-locked use cases. For example: An AWS customer using Cloudera for hybrid workloads can now extend analytics workflows to Snowflake, gaining deeper insights without moving data across infrastructures. Or now customers can combine Cloudera’s raw data processing and Snowflake’s analytical capabilities to build efficient AI/ML pipelines. The use cases are boundless and may extend beyond the limits of even our collective companies’ imaginations.

 “This helps accelerate enterprises’ lakehouse and analytics deployments across the deployment zone of choice, form factor of choice and compute engine of choice, with the best TCO. Through this partnership with AWS and Snowflake, customers will now be able to build mission critical enterprise applications once and deploy anywhere – public cloud, private cloud, their VPC, and share data assets between practitioners and data teams” said Abhas Ricky, Chief Strategy Officer of Cloudera.

 “We’re thrilled to be working alongside AWS and Snowflake to deliver a unique alignment amongst three powerful companies. The positive feedback from our customers affirms we’re delivering meaningful impact,” said Michelle Hoover, SVP Global Alliances & Channels of Cloudera.

 Earlier this year Cloudera announced the expansion of its Enterprise AI ecosystem with partners Pinecone, Anthropic, Google, Amazon, and Snowflake. This initiative brings together a diverse group of industry-leading AI providers to deliver comprehensive, end-to-end AI solutions for customers that help to maximize the value of AI.

 By extension the REST Catalog ecosystem broadens access to data across multiple vendors so now customers don’t have to pick and choose vendors but have the best of each through a single point of access.

Traya Customized Regimen Proven 3X More Effective Than Most Prescribed Hair Growth Serum, Finds Breakthrough Study

December 5, 2024: Traya, India’s first health-tech brand to treat hair loss internally, announced revolutionary results from a first-of-its-kind study on the efficacy of Traya Hair loss treatment over Minoxidil in hair loss management. Conducted over six months with 135 male participants aged 18 to 45, the study revealed a landmark finding for hair density: Traya’s Customized Hair Regimen proved to be thrice as effective than the single use of the world’s most efficacious molecule Minoxidil, in reducing Male Pattern Hair Loss. This study marks an astounding revelation in the field of hair loss solutions, challenging a widely marketed belief that a single serum can successfully treat hair loss.

With a strong emphasis on research-driven, customer-centric solutions, Traya initiated the study in association with MS Clinical Research Pvt Ltd – an independent CRO in Bangalore, to conduct this study. The brand boldly challenged market myths that promise rapid hair loss reversal through the application of single products like oils, shampoos & serums. The brand went a step further and executed the study by directly comparing its customized regimen with Minoxidil. Participants were divided into three groups: Group A, which used Traya’s Customized Hair Regimen; Group B, which used 5% Minoxidil Topical Solution and Group C, which used placebo (distilled water).

The research employed advanced assessment techniques such as Trichoscan® Imaging, Comb Testing, Dermatological Evaluations, and Self-Assessments to ensure the highest reliability in measuring efficacy. Trichoscan Imaging, recognized as the gold standard for clinically determining results in hair loss studies, played a pivotal role in this trial. Traya’s Customized Hair Regimen (Group A) emerged as a clear leader, reducing hair fall thrice as effectively as Minoxidil alone (Group B). While brands have relied on comb tests, which often mislead consumers by measuring temporary hair breakage instead of actual follicular hair loss, this six-month clinical trial focused on real hair fall reduction, setting a new industry standard.

The study, conducted on 135 participants in line with CTRI (Clinical Trial Registry India) and Ethics Committee guidelines, provided highly reliable insights. Participants were equally divided into groups based on common underlying issues like indigestion, acidity, low energy, constipation, bloating, stress, and sleep deprivation, which tend to serve as key root causes of hair loss, ensuring the research addressed a wide range of concerns.

Traya’s Customized Hair Regimen combines Ayurveda with Dermatology & a curated diet plan to address specific root causes that lead to hair loss. Traya’s Customized Regimen and serum showed exceptional results, outperforming the Minoxidil serum alone in essential parameters like hair regrowth, hair density, hair fall reduction, smoothness and shine.

Saloni Anand, Co-Founder of Traya, shared, “At Traya, our customers are at the heart of everything we do. We understand that hair loss is deeply personal and can significantly impact one’s confidence and well-being. In fact, for years, doctor prescribed minoxidil has been seen as the go-to solution, which provides superficial relief but falls short in fully tackling the root causes of hair loss. We aimed to challenge the belief that 5%Minoxidil alone can solve the problem, by offering a more result-driven approach. We invested 6 months in this research to test Traya Hair Loss treatment efficacy against Minoxidil alone. The beauty of this test was that we added a consumer group with placebo to negate any biases. The study proved that the Traya 3X approach to hair loss is effective in reversing genetic hair loss and it goes beyond surface-level remedies, addressing the root causes of hair loss through a mix of Ayurveda and modern science

She added, “This study is a testament to our commitment to providing personalized, holistic care that truly makes a difference. By integrating Ayurveda, nutrition, and dermatology, we’re able to deliver results that not only address hair loss but also restore confidence and transform lives. Our mission is to empower people with the knowledge and practices that help them take control of their hair health and feel confident once again.”