Category Archives: News

Vaidyaratnam to Collaborate with Johns Hopkins University

Jan 03, 2025  Thrissur, India

The Vaidyaratnam Group is poised for a research collaboration with Johns Hopkins University, USA, the First-of-its-kind in the history of Ayurveda. Vaidyaratnam and Johns Hopkins University will jointly conduct research in cardiovascular diseases.

“We are excited about the new developments. Both Vaidyaratnam and Johns Hopkins University take pride in a glorious tradition that dates back centuries. Our proposed collaboration with the world’s most renowned private research university will benefit the healthcare sector at large,” said Ashtavaidyan Dr. E.T. Neelakandhan Mooss, Managing Director of Vaidyaratnam Group.

Managing Director Ashtavaidyan Dr. E.T. Neelakandhan Mooss and Executive Director Ashtavaidyan Dr. E.T. Krishnan Mooss held discussions with university officials at the Baltimore campus. Dr. Venu Rajamony, Former Ambassador of India to the Netherlands, Dr. Reghu Natarajan, Ex-Director of Centre for Materials for Electronics Technology (C-MET), and Dr. Shelby Kutty, Professor – Johns Hopkins School of Medicine, were also present.

Established in 1876, Johns Hopkins is America’s first research university, an institution that has revolutionized higher education in the U.S. and continues to bring knowledge and discoveries to the world.

Vaidyaratnam Group is at the forefront of validating the ancient wisdom of Ayurveda through scientific research, using tools like Artificial Intelligence. Vaidyaratnam medicines are available across the length and breadth of India through their network of more than 2000 dealerships. The products are exported to the GCC countries, South East Asian Countries, Europe, US and Australia as well.

Jamshedpur Students Launch Swachhta Samvaad: A Book on Cleanliness and Waste Management

Jan 03, 2025 Jamshedpur, India

Students from Jamshedpur schools have come together to launch a first-of-its-kind book – Swachhta Samvaad, focused on cleanliness, hygiene, and waste management. The initiative, led by TATA Steel UISL in partnership with Potli Productions aligns with the government’s Swachh Bharat Abhiyan seeking to foster environmental consciousness among the city’s youth.

Over 3,000 students participated in the campaign, which began with a city-wide essay competition on cleanliness practices and challenges. Following this, the selected 43 students participated in a creative writing workshop, under the guidance of Deepali Raina, Founder of Potli Productions. The workshop, focused on storytelling and effective communication, helped students craft the narratives that are encapsulated in the Swachhta Samvaad.

The book features a wide range of topics covering various aspects of cleanliness and waste management. In the “Expressions” section, students write about reducing landfills, the philosophy of “Reduce, Reuse, Recycle,” and innovative ways to turn waste into resources through bio-methanation. Creative contributions like poems and stories bring these themes to life, with pieces such as “Festivals and New Clothes,” which explores the concept of reuse, and “The Dustbin Diaries,” a narrative focused on waste segregation.

One of the highlights is the graphic novel Toxic Doom, which engages readers with environmental themes. The “Our City” section offers insights into Jamshedpur’s waste management landscape, interviews with local safai karmachari and outlines the roles of different stakeholders in keeping the city clean. Practical solutions and everyday habits for promoting cleanliness are also featured in the “Insights” section, followed by an interactive “Fun Time” section with fill-in-the-blank activities, riddles, and a game called “Choose the Right Dustbin.”

Krishna Kumar, Deputy Municipal Commissioner, said, “This is first-of-its-kind student led book on cleanliness and such initiatives need to showcased and promoted at national level as well. I congratulate our young authors who have made our city proud. I also thank Potli Productions team for doing a phenomenal job.”

Reflecting on the project, Deepali Raina, Founder, Potli Productions said, “The active participation of students throughout this process has been inspiring. Creative expression through media has proven to be an effective tool in getting the youth involved in crucial social discussions. The energy and dedication of the students have made Swachhta Samvaad a true reflection of their aspirations for a cleaner city.”

Rabindra Kumar Singh, General Manager (Town O&EM), TATA Steel UISL shared, “Reaffirming our organisational commitment, this initiative has instilled in students a greater sense of responsibility towards maintaining cleanliness in their communities. The creativity and insights reflected in the book speak volumes about the commitment of Jamshedpur’s young citizens to a cleaner, greener future. We thank the team Potli Productions for this collaboration.”

Navdeep Singh to Inaugurate 6th Edition of Ekal Run Organized by FTS Yuva, the Youth Wing of Friends of Tribals Society

Kolkata, 3rd January, 2025: FTS Yuva, the youth wing of Friends of Tribals Society (FTS), is excited to announce the 6th edition of its flagship event, the Ekal Run, which will take place at Godrej Waterside, Kolkata, on 12th January 2025. This year, the event will be inaugurated by Navdeep Singh, the Indian para-athlete and javelin thrower who clinched a gold medal at the 2024 Paris Paralympics. Over 5,000 participants are expected to take part in the run, which offers various categories, including a 21km, 10km, 5km, and a non-timed 3km fun run, catering to people of all ages and fitness levels.

Navdeep Singh’s inspirational journey from adversity to triumph has captured the nation’s heart. A world-class para-athlete, Singh made history in 2024 by winning India’s first-ever gold in javelin at the Paris Paralympic Games. He has also earned a bronze medal at the World Championships, proving his mettle on the global stage. Despite facing significant physical challenges, Singh’s determination and dedication have made him a symbol of resilience for athletes and aspiring individuals across the world.

Speaking about the event, Mr. Gaurav Bagla, President of FTS Yuva, Kolkata Chapter, said, “We are honored to have Navdeep Singh inaugurate the 6th edition of Ekal Run. His inspiring achievements embody the spirit of perseverance and determination that Ekal Run stands for. This event continues to be a platform not just for fitness and camaraderie but also for a greater cause: supporting the education of rural children across India. Ekal Run brings together athletes, communities, and individuals to push their boundaries while contributing to this noble mission.”

The Ekal Run is not just a sporting event but a movement to raise funds for the education of rural children through the Ekal Vidyalaya. Over the past editions, the event has garnered immense support and enthusiasm, uniting people from all walks of life to promote education and empowerment for children in rural and tribal areas.

Strategising the Future of Defence Modernisation and Space Aspirations at DefSat 2025

Jan 03, 2025  India

SIA-India is set to host the 3rd DefSat Conference and Expo, scheduled for January 8-10, 2025, at the Manekshaw Centre, New Delhi. With the theme “Integrated Space Capabilities for Multi-Domain Operations,” the event will delve into the nexus of accelerating defence modernization and India’s expanding space ambitions. Gathering over 500 distinguished visionaries, thought leaders, and stakeholders from government, defence, space, technology, international embassies, and homeland security, the conference will highlight the strategic role of disruptive space technologies in modern warfare across land, maritime, aerospace, cyberspace, and homeland security domains. The event is supported by Department of Defence Production, Ministry of Defence, Defence Research and Development Organisation, NewSpace India Ltd, Astronautical Society of India, and Aeronautical Society of India and the Centre for Land Warfare Studies (CLAWS) as a knowledge partner.

DefSat Conference & Expo 2024

“The conference comes at a crucial time as India’s space growth trajectory accelerates its defence modernization and space ambitions, with both sectors projected to grow at a robust 14-16% CAGR. The integration of space technology into defence strategies has become indispensable in today’s geopolitical landscape. The government’s commitment to national security is evident in the allocation of Rs 23,855 crore for DRDO in FY 2024-25 and Rs 25,000 crore for Defence Space Investments, emphasizing the need for advanced space capabilities,” Dr. Subba Rao Pavuluri, President, SIA-India and CMD, Ananth Technologies.

India’s defence forces are significantly enhancing their space capabilities, with plans to launch 52 new satellites for advanced surveillance and secure communication. These satellites will provide strategic support for monitoring activities along the country’s critical borders. The Defence Space Agency (DSA), tasked with managing these critical assets, is also expanding its workforce to address the increasing demands of space operations. This initiative underscores India’s commitment to preparing for the growing complexities of space-centric warfare and ensuring national security in an evolving geopolitical landscape

In Addition, DefSat 2025 will feature a dedicated session on Harnessing Space Technologies for Comprehensive Homeland Security with senior officers from Central Armed Police Forces, State Police Forces, and Para-Military Forces as panellists. This session will explore how space technologies can enhance border management, disaster response, counter-insurgency operations, and law enforcement, especially in India’s diverse and challenging environments.

“DefSat 2025 will spotlight next-gen military technologies, from quantum key distribution and non-kinetic space warfare to AI/ML-powered solutions, all designed to keep us at the forefront of future-ready defence operations. The event leverages India’s commitment to integrating cutting-edge defence and space technologies to address modern security challenges. With highlights like IndSpace Wargame 3.0, the conference will unite defence practitioners, industry leaders, and international experts to simulate real-world space security challenges, showcasing the complexities of space operations and underscoring India’s readiness to navigate the evolving space domain,” Lt. Gen (Dr) PJS Pannu PVSM, AVSM, VSM (Retd), PhD, Senior Advisor, SIA-India

DefSat 2025 will feature dignitaries, including Lt. Gen. Gurmit Singh, Hon’ble Governor of Uttarakhand, Lt. Gen. Vinod G Khandare, Principal Advisor to MOD, Lt. Gen (Dr) PJS Pannu PVSM, AVSM, VSM (Retd), PhD, Senior Advisor, SIA-India, Dr. Subba Rao Pavuluri, CMD Ananth Technologies and President, SIA-India, Lt. Gen. Manjinder Singh, General Officer Commanding-in-Chief, South Western Command, Lt Gen M U Nair, PVSM, AVSM, SM, (Retd) National Cyber Security Coordinator (NCSC), Air Vice Marshal Rahul Bhasin, Assistant Chief of Air Staff (Space), Maj Gen Manjeet Singh, Jt Secy (Cyber), NSCS, Mr. Manoj Jain, CMD, BEL, Mr R Shakya, Addl DG, Haryana LSA, Department of Telecommunications, Government of India, Dr PV Radhadevi, Director, ADRIN – ISRO,, Lt Gen Rajiv Kumar Sahni, VSM, DGIS, Indian Army, Prof Sachin Chaturvedi, Director General, Research and Information System for Developing Countries (RIS), Mr. Gautam Sharma, Managing Director, Viasat India, Mr Amey Belorkar, Senior Vice President, IDBI, and others.

These leaders bring unparalleled expertise in governance, national security, defence operations, space technology, cybersecurity, and defence policy, strengthening India’s strategic capabilities across defence and space sectors. Their contributions ensure that India’s defence modernization and space ambitions are both innovative and resilient, setting the stage for global leadership in these critical domains.

In addition to these esteemed figures, the conference will feature high-level industry partners, including Ananth Technologies, Planet Labs, Safran, Galaxeye, Dhruva Space, XDLINX, Saptang Labs, Logic Fruit Technologies, ReOrbit, OrbitAID Aerospace, Qbit Labs, Raamtel Solutions, Pvt. Ltd. showcasing their latest advancements in satellite technology, defence systems, and space capabilities.

Prime Video Reveals April 10 Premiere Date for G20, an Action-Thriller Starring Viola Davis

CULVER CITY, CA – January 3, 2025 – Prime Video announced the April 10 premiere date for the upcoming film G20, an action-thriller starring Academy Award winner Viola Davis. Directed by Patricia Riggen, G20 follows U.S. President Danielle Sutton (Davis), who becomes the number one target after the G20 summit comes under siege. After evading capture by the attackers, she must outsmart the enemy to protect her family, defend her country and safeguard world leaders. The film will be available to stream in more than 240 countries and territories worldwide.

“This is Viola Davis as you’ve never seen her—heroically kicking tons of ass in a global thrill ride,” said Riggen. “With G20, I wanted to make the kind of classic, edge-of-your-seat action film that I’ve always been such a fan of, but one that draws on the high stakes of our modern and technologically advanced world we live in. I hope to give audiences an experience that will captivate them from start to finish.”

Alongside Davis, G20 stars Anthony Anderson as Derek Sutton, Marsai Martin as Serena Sutton, Ramón Rodríguez as Agent Manny Ruiz, Douglas Hodge as Oliver Everett, Elizabeth Marvel as Joanna Worth, Sabrina Impacciatore as Elena Romano, Christopher Farrar as Demetrius Sutton, and Antony Starr as Rutledge.

“G20 is a high-stakes action film with a lot of heart,” said producers Davis and Julius Tennon. “It boasts a fantastic ensemble cast, and is rooted in the fundamental drive we all have to protect the people and places that matter most to us,” said producer Andrew Lazar.

G20 was written by Caitlin Parrish and Erica Weiss, and Logan Miller and Noah Miller, with story by Logan Miller and Noah Miller. The movie is produced by Andrew Lazar, p.g.a., Viola Davis, and Julius Tennon. It is a co-production of Amazon MGM Studios and MRC with Mad Chance Productions and JuVee Productions also producing.

Indian Oil, Techno India DAMA Hospital & Mission Smile Offer Free Cleft Treatment to Needy Children in West Bengal

Kolkata, 3rd January, 2025: Techno India DAMA Hospital, a leading healthcare institution in Eastern India, joined hands with Indian Oil Corporation Limited and Mission Smile today, is hosting a 4 Day Cleft Surgical Camp aiming for the welfare of the young and new born individuals who are financially challenged and deprived socially. Dignitaries present in the inaugural program were, Mr Conrad Dennis, CEO-Mission Smile, Dr MS Purkait, Medical Superintendent, Techno India DAMA Hospital, Dr Manish Ghosh, Consultant Plastic & Reconstructive Surgeon, Techno India DAMA Hospital & Mona Sarkar, CEO, Techno India DAMA Hospital.

The camp will be held from 2nd January, 2025 to 5th January, 2025. It commenced with the screening of about 100+ patients. Followed by the Screening procedure will be surgeries which will be conducted by a highly skilled team of medical experts from various fields who will assemble together from different parts of India. The major medical operations which is being conducted under this philanthropic drive are the Plastic Surgeries, Oral & Maxillofacial Surgeries, Anaesthesiology, Paediatrics, Dentistry & Speech Language Pathology.

“In India, we need to be more sensible and conscious towards the availability of the healthcare services for all the citizens. Children and Young Adults are the backbone of our nation and they contribute majorly in making a country more progressive, steady and self-reliant. It is our responsibility to provide them the best medical attention. We are privileged to be voluntarily organising this specific Cleft Surgery Camp. We are thankful to Indian Oil Corporation Limited’s team and Mission Smile for associating us for such a divine cause. The four-day cleft surgical camp will have a significant influence on the beneficiaries’ and their families’ lives. The programme is a testimony of the dedication involved in bridging the gap between the unfulfilled medical needs of the financially challenged cleft patients of Kolkata”, said Dr Sourav Ghosh, Medical Director, Techno India Dama Hospital.

“The 4 Day Cleft Surgery Camp will help in enriching the quality of life of the marginalised community. Within a brief span we aim to reach more children and elder generation with maximum healthcare benefits. Our primary motive is no youth of our country will be ostracized from accessing minimum medical attention. Our focus is to empower them with a secured health which can help them lead a dignified life,” said Mr LKS Chauhan, Executive Director & State Head, Indian Oil Corporation, West Bengal.

“We are quite optimistic towards the strength of innovative and advanced healthcare schemes and its application amongst which corrective surgery for cleft plays a very crucial role. Through the associations between Techno India DAMA Hospital, Mission Smile and Indian Oil Corporation Limited we vow to create a positive impact in the lives of infants and adults in West Bengal, enabling them to embrace their future with confidence and hope”, said Mr Conrad Dennis, CEO, Mission Smile.

Till today overall 46500+ free cleft surgeries have been conducted by Mission Smile and 70000+ medical evaluation across India since its inception. Overall 354 patients have received free surgeries through Mission Smile last year and overall 8000+ in West Bengal.

This Cleft Surgery Camp running at Techno India DAMA Hospital is one of the notable healthcare drives which are being undertaken by Indian Oil Corporation’s CSR Wing. It is organised under the banner of Madhur Muskaan Project of IOCL which has triumphed in serving the children born with cleft lip or plate deformity with corrective surgeries. The 4 Days Camp at Techno India DAMA Hospital resonates well with IOCL’s core value of Care & Positive Transformation.

Crack Academy’s ‘Sarkari Naukri Mela’ Comes to Patran: A Must-Attend Event for Government Job Aspirants

Crack Academy, India’s first EdTech platform for UPSC Civil Services and other government exams, is bringing its highly anticipated Sarkari Naukri Mela to Patran. Scheduled for 4th January 2025 , the event will take place at Eureka Institute, opposite Sandhu Hospital, Chunagra Road, Patran , starting 10 AM onwards . This transformative event is designed to provide aspiring candidates with expert guidance and actionable strategies to ace their government job exams and embark on a fulfilling career in public service.

The Sarkari Naukri Mela promises to be a one-of-a-kind event that bridges the gap between students’ ambitions and the reality of cracking competitive exams. Attendees will gain access to exclusive insights from top educators and mentors on cracking exams like UPSC, SSC, Banking, Railways, and more. The event will include dynamic workshops where participants will learn exam-specific strategies, answer-writing techniques, and methods to approach high-pressure scenarios effectively.

Neeraj Kansal, Founder and CEO of Crack Academy, shares his vision for the event: “Government job exams are a gateway to a secure and impactful career, but preparation can often feel overwhelming. Through the Sarkari Naukri Mela, we aim to simplify the journey by equipping aspirants with clear guidance, innovative strategies, and confidence to succeed. This event is not just about preparation—it’s about inspiring students to dream big and providing them with the tools to achieve those dreams.”

With limited spots available, registrations are being accepted on a first-come, first-served basis. Crack Academy’s Sarkari Naukri Mela in Patran is the perfect opportunity for government job aspirations to take their dreams to the next level.

Birla Open Minds Hosts South Zonal Sports Meet

Hyderabad, January 2, 2025: The Birla Open Minds successfully conducted its South Zone Sports Meet at LB Nagar, Hyderabad. The three-day event brought together over 1,000 students from nine schools to compete and display their skills in various sports, including basketball, football, volleyball, kabaddi, and tennis.

 The event was a platform for young athletes to showcase their skills while embracing values like discipline, resilience, and collaboration pillars of the Birla Open Minds philosophy. From spirited competitions to shared moments of camaraderie, the meet emphasized holistic development beyond the classroom.

 The opening ceremony set the tone for the event, symbolizing shared aspirations and the determination to excel. Students participated with unmatched energy, enthusiasm, and sportsmanship, reflecting the unifying power of sports.

 Highlighting the event’s significance Mr Nirvaan Birla says, “Sports play a vital role in building character, perseverance, and teamwork. The zonal sports meet organised across the country is a celebration of not just talent but also the values that help students thrive in all walks of life. Parents, staff, and spectators witnessed inspiring performances in both Under-17 and Under-14 categories, where participants competed fiercely while maintaining the true essence of sportsmanship. The meticulous organization and thoughtful arrangements ensured a smooth experience for everyone involved.

 He adds “The South Zonal Sports Meet 2024 successfully reinforced the school’s commitment to nurturing well-rounded individuals. By promoting physical fitness, teamwork, and leadership, the event reflected the school’s vision to develop students who excel not only in academics but also in life’s broader arenas”.

University of Birmingham Marks 125 Years of Excellence with Exclusive Scholarships for Indian Students

New Delhi, Jan 02, 2025 – Marking their 125th anniversary celebrations, the University of Birmingham is rolling out several special scholarships available to Indian students. One of the most prominent universities in the UK is now accepting applications for their 125th Anniversary Scholarships to promote international education and honour the academic achievements of outstanding students.

The scholarships allow Indian students to obtain funding for a variety of postgraduate taught (PGT) Master’s degrees, ranging from £4,000 to £5,000, for programs beginning in September 2025. The University’s dedication to promoting diversity, developing international talent, and establishing life-changing educational opportunities is demonstrated by this effort.

The University is also marking the installation of its new Chancellor Sandie Okoro OBE with a series of special Chancellor’s Scholarships.

Only the eighth Chancellor since the University was established in 1900, Sandie succeeds Lord Bilimoria of Chelsea CBE and follows in the footsteps of founder the Rt Hon Joseph Chamberlain and former Prime Minister the Rt Hon Anthony Eden, the Earl of Avon.

Scholarships available for Indian Aspirants

Numerous unique scholarship possibilities are available to Indian students, such as:

 • 125th Anniversary Scholarships
o £4,000 awards for all eligible Indian students enrolling in most postgraduate Master’s programs, excluding MSc Management, MSc International Business, MSc Marketing, or MBA.
o £5,000 awards for high-achieving students selected through the India Chancellor’s Scholarship program, applicable to all Master’s programs, including business disciplines.
o No cap on the number of £4,000 scholarships; for £5,000 awards, 50 scholarships will be granted based on academic merit.
o Deadline: End of May 2025 for formal acceptance of the offer.

 • Chancellor’s Scholarships 2025
o 15 awards of £6,000 each, for postgraduate taught Master’s programs.
o Selection is based on academic merit and excellence demonstrated in the application process.
o Deadline: End of May 2025.

 • MBA Scholarships
o Up to £15,000 for outstanding candidates applying for the Purposeful Leader MBA programme.
o Additional scholarships up to £10,000 for Responsible Business MBA applicants.
o Applications are accepted on an ongoing basis.

 • India High Fliers Undergraduate Scholarships- (High Fliers Research 2024 ranks UoB as the most targeted university in the UK by the top employers)
o Limited scholarships for Indian students, applicable to undergraduate programmes.
o Based on academic merit and nominations from schools or agent partners.
o Deadline: End of May 2025.

Kicking off the year-long celebrations with these scholarships, Ms. Sandie Okoro OBE, Chancellor of the University of Birmingham, said, “As part of the University’s milestone celebrations, I am pleased to be a part of this significant occasion. I look forward to marking this momentous year with the staff and students who make the University of Birmingham such a wonderful place. Let’s highlight the university’s enduring commitment to diversity and high standards of education, as well as its enormous global impact.”

Professor Adam Tickell, the University of Birmingham’s Vice-Chancellor, stated, “I am proud to kickstart our 125th anniversary celebrations here in India specifically. I would want to draw attention to the institution’s dedication to globally advancing research and education, which is supported by its tradition of excellence and innovation. The university has always attempted to address global issues and promote a brighter future, and this milestone underscores that goal. We are proud to deepen our ties with India by offering these scholarships. They represent our long-standing commitment to empowering global talent and advancing knowledge to address the challenges of the future”

Applications for these scholarships are now open, with deadlines ranging from May 2025 for specific awards. Indian students are encouraged to explore these opportunities to be part of an institution with a rich legacy of research and academic impact.

From Small Shutters to Big Dreams: ACCA Empowers Entrepreneurs Across India

Mumbai, 2 January 2025: ACCA (the Association of Chartered Certified Accountants), a globally recognised professional accountancy body providing qualifications and advancing standards in accountancy worldwide, has partnered with Schbang to launch its newest integrated campaign, ‘#SapnoKeShutter’. This campaign aims to highlight the importance of having the financial acumen to run a business sustainably, whether you are managing a small enterprise or working within a company.

Celebrating the backbone of India’s economy—family-owned businesses—this campaign recounts the tale of the dreamers behind small businesses, capturing their tenacity, achievements, and the critical role financial expertise plays in their path to success.

#SapnoKeShutter is a tribute to all entrepreneurs who have the courage to dream, develop, and succeed. The short clip masterfully illustrates the emotional bond small business owners have with their companies—seeing them as sites of purpose, reverence, and generational identity—by employing the metaphorical ‘shutter’ as a creative method.

While showcasing the assistance that financial acumen offers to safeguard their legacy, the film recounts the hardships and triumphs of entrepreneurs throughout India.

Pooja Seth, Regional Head of Marketing – India & Africa, ACCA said, “#SapnoKaShutter is our way of giving back to the community of small business owners who have been the key contributors to India’s growth story. It’s our commitment to be partners in their resilience, passion and hard work by empowering them with financial knowledge and professional skills. With this integrated campaign, we reaffirm this partnership and commitment.”

Varsha Rohani, Associate Vice President – Brand Solutions, Schbang expressed, “We began the ACCA project with primary research, conducting one-on-one conversations with entrepreneurs across Tier-2 India.”

In one of our conversations with a businessman from Jaipur, we asked him about the shop’s closing time, saying, “Dukaan kab band hoti hai?” He immediately got offended and corrected us, saying, “Shutter kab badhta hai.”

This incident made us realise how deeply emotional and significant the “shutter” is to business owners. In several other conversations, we noticed similar sentiments, which inspired us to craft “SapnoKeShutter”—a campaign that beautifully showcases the dedication and hard work of Indian business owners to keep their shutters up and businesses running.

This campaign allows ACCA to emotionally connect with an audience that has grown up in family businesses or dreams of starting one. To amplify its impact, we are collaborating with regional influencers to share the inspiring stories of entrepreneurs from Bharat.”

By addressing these challenges, #SapnoKeShutter not only celebrates the resilience of entrepreneurs but also emphasises the vital role of financial expertise in ensuring their dreams endure for generations. Through this campaign, ACCA aims to inspire a future where businesses are not just built to survive but thrive, securing their legacy in India’s vibrant economic landscape.