Category Archives: News

Panasonic Unveils Advanced i-PRO AI Surveillance Solutions at IFSEC India 2024

India, 12th December 2024: The System Solutions Division (SSD) of Panasonic Life Solutions India (PLSIND), a diversified technology company today announced the launch of two new innovative surveillance solutions at the IFSEC India 2024, South Asia’s largest security expo and conference held in New Delhi. The new solutions include the AI-enabled High Zoom Bullet Camera and X-series Camera with AI based On-site Learning analytics, designed to provide unparalleled security and surveillance capabilities to the Indian market. Besides this, the company also showcased its comprehensive security and surveillance portfolio at the event, including the recently launched anti-ligature corner camera and Video Door Phone range- highlighting the company’s extensive range of solutions.

Commenting on the launch, Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India said, “With increasing urbanization and infrastructure development, the Indian market is at the cusp of a surveillance revolution. The integration of innovative technologies, such as Artificial Intelligence (AI) and the Internet of Things (IoT) is providing boundless opportunities to the sector, with enhanced capabilities like facial recognition and real-time analytics. At Panasonic, we are proud to be at the forefront of this transformation with our advanced solutions that cater to the evolving needs of our customers. The latest AI-powered i-PRO camera solutions, unveiled at IFSEC India 2024, have been meticulously designed to address the unique security challenges faced by Indian customers, empowering them to create safer, more secure environments.”

“With a strong presence in India and serving over 500 leading enterprises, we understand the unique security challenges faced by different industries. Our intelligent security solutions encompass CCTV Camera Surveillance, Perimeter Security, and Access Control solutions that streamline operations and increase efficiency. This integrated approach optimizes cost efficiency and brings down the total cost of ownership for businesses,” Mr. Wadhawan further added.

The AI-enabled High Zoom Bullet Camera features 10x and 30x zoom options, available in 2MP, 5MP, and 4K resolutions, with long-range IR LED capabilities up to 250m/820ft for optimal performance in low-light conditions. These cameras are equipped with AI-driven object detection using the Ambarella CV52 SoC, offering enhanced object detection. The i-PRO Active Guard intelligent search application is integrated with various metadata describing the unique attributes of humans and vehicles and is seamlessly delivered to popular Video Management Systems (VMS). Additionally, four LPR-optimized models capture objects at high speeds (up to 130 km/h) during the day or night. The cameras also include gyro-based stabilization for improved image long-range zoom operations, reducing vibration and ensuring sharp images, even in challenging conditions. The solution is ideal for traffic and perimeter surveillance, including night vision capabilities.

The new i-PRO X Series Camera lineup leverages AI on-site learning, allowing users or integrators to train the camera to monitor specific objects. Enhanced edge computing power enables further customization by teaching the camera to identify unique objects of interest. It can also upgrade non-AI network cameras into AI-enabled smart devices. Available in 2MP, 5MP, 6MP, and 4K models, the X Series offers exceptional image performance with a Wide Dynamic Range (WDR) of up to 144dB and IR illumination of up to 70 meters, ensuring clarity in all conditions. This surveillance solution is ideal for applications in manufacturing units, hospitals, retail outlets, etc.

Anphonic’s Expansion in India: 25 New Brand Partnerships and a 20% Boost in AOV

December 12th 2024: NATIONAL – Anphonic, a growth partner to D2C brands for maximising their revenue, onboards over 25 brands in the last two months showcasing the need for smart enablers beyond traditional performance marketing. This rapid growth has unlocked $100,000 in incremental sales, raising average order value (AOV) by about 20%.

Among the notable brands that have joined Anphonic’s innovative ecosystem are Waterscience, Nuutjob, Tiivra, ThePahadiStory, Factornotes, Bhoj Masale, Nautica, Kaatil, Plaay, and Alpino. Anphonic empowers brands to personalize the shopping journey, driving higher average order values, increased conversions, and lasting customer loyalty. The swift adoption of AI-powered personalization by these online retailers signals a paradigm shift in how D2C brands engage with their customers.

Vicky Kukreja, Founder and CEO of Anphonic, stated, “Our platform is designed to empower brands by offering personalized shopping experiences that resonate with online shoppers , ultimately leading to increased conversions, higher AOV and loyal customers . We understand that in today’s competitive market, brands need to connect deeply with their customers. By leveraging advanced AI- powered shopping experiences, we can create tailored interactions that not only meet but exceed shopper expectations. We are thrilled to partner with these brands and look forward to working collaboratively to drive growth and innovation in the expanding online retail landscape”.

Anphonic is dedicated to maximizing shopper interactions and empowering retail growth through AI-driven, hyper-personalized solutions. With a mission to enhance engagement and strengthen brand loyalty, ensuring sustainable success for brands.

Early-Onset Breast Cancer: Key Facts and Advice for Younger Women

As women often juggle multiple responsibilities, health sometimes takes a backseat. But staying proactive about wellness is crucial, especially when it comes to understanding changes in our bodies. The choices we make now, in our youth, can have lasting effects on our long-term well-being. It’s essential to remain informed and aware of any signs that may signal a deeper issue.

 One area that demands attention, particularly for younger women, is breast cancer. While it’s often viewed as a condition that primarily affects older women, early-onset breast cancer—diagnosed before the age of 45—is becoming an increasingly relevant topic. Thus, making it imperative to know about this condition, the potential risk factors, and the importance of early detection.

 What Is Early-Onset Breast Cancer?
Early-onset breast cancer refers to cases diagnosed in women under the age of 45. Although less common in younger women, its impact can be particularly challenging due to unique risk factors and concerns. The aggressive nature of some breast cancer subtypes, combined with the potential effects on fertility and long-term health, makes early detection and treatment especially critical.

 Risk Factors for Younger Women
Several factors may increase the likelihood of breast cancer in younger women, including:
1. Genetic Predisposition: A family history of breast cancer, particularly with mutations in genes like BRCA1 and BRCA2, significantly raises the risk.
2. Reproductive History: Women who began menstruating at an early age, had children later in life (or not at all), or experienced early menopause may face a higher risk.
3. Lifestyle Factors: Smoking, alcohol consumption, and an unhealthy diet can contribute to an elevated risk.
4. Radiation Exposure: Previous radiation therapy to the chest, especially during adolescence, can increase the likelihood of breast cancer later in life.

 The Importance of Early Detection
For younger women, breast cancer can often be more aggressive. Tumors may grow and spread more quickly, making early detection vital. Regular breast self-examinations, along with routine screenings like mammograms, are key to catching the disease in its earliest stages. If you notice any changes in your breasts, such as lumps, pain, or unusual discharge, seeking medical advice is crucial.

 Treatment Options for Younger Women
Treatment for early-onset breast cancer typically depends on the cancer’s stage and specific characteristics. Options may include:
• Surgery: To remove the tumor or, in more severe cases, a mastectomy to remove the entire breast.
• Chemotherapy and Radiation: These therapies are often used post-surgery to eliminate any remaining cancer cells and reduce the risk of recurrence.
• Targeted Therapy: Treatments that specifically target the cancer’s unique properties can be an effective option for certain subtypes.

 Navigating the Emotional and Physical Impact
Being diagnosed with breast cancer at a younger age brings unique challenges. Many women face concerns about fertility, body image, and balancing treatment with personal and professional responsibilities. Seeking emotional support—whether from family, friends, or support groups—can help in coping with these complexities.

 Take Charge of Your Health
While the risk of breast cancer in younger women may seem daunting, being informed, proactive, and vigilant can make all the difference. Know your body, prioritize regular check-ups, and don’t hesitate to consult a healthcare provider if you notice any unusual changes. Early detection can lead to more effective treatment and a better prognosis, empowering you to take control of your health and future.

ViewSonic Announces Launch of New Monitors in India for 2025

12th Dec 2024: ViewSonic, a global leader in visual solutions, today unveiled its latest monitor lineup at the ColorPro Awards 2024 Exhibition: Momentum event in India. The new range features cutting-edge technology and exceptional performance tailored for creative professionals, modern workspaces, and gamers. Highlights include an AI monitor, ultra-fast gaming monitors, and a 5K display with automatic color calibration designed for creators, especially Mac users—all engineered to deliver outstanding visual quality and enhance productivity.

ViewSonic also showcased the winning artworks from the ColorPro Awards, celebrating the vibrant creative community and inspiring the pursuit of exceptional visual expression. These remarkable pieces embody the spirit of innovation and artistry, encouraging both established and emerging creatives to push the boundaries of visual storytelling. India shined at the event, having made over 2,500 submissions under four award categories: Photography, Videography, Digital, and Generated Art. “Riders of the Volcano” from India bagged third place under the photography category.

“We are excited to introduce our latest monitor lineup, which reflects ViewSonic’s unwavering commitment to innovation and user-centric design. From AI monitor with intelligent sensening for modern workspaces to ultra-fast gaming displays and cutting-edge solutions tailored for creative professionals, this range is designed to meet the diverse needs of today’s users. By integrating advanced technologies like AI and Thunderbolt™ 4, we continue to elevate user experience, productivity, and creativity to new heights” said Oscar Lin, General Manager of the Monitor Business Unit at ViewSonic.

“We are delighted to host the first-ever local exhibition of the ColorPro Awards in India, as part of its global fifth-year milestone. This marks an exciting step in bringing the celebration of creativity and innovation closer to our Indian audience. The comprehensive monitor lineup we’re showcasing is tailored to meet the specific needs of Indian users across creative, business, and gaming sectors. By integrating cutting-edge technology, we remain committed to delivering solutions that enhance productivity and user experiences,” said Sanjoy Bhattacharya, Director – Sales and Marketing -IT Division at ViewSonic.

VG2748A-2K: AI Monitor with Intelligent Sensing Technology

The latest AI monitor is designed to revolutionize the workspace by prioritizing user comfort, privacy, and sustainability. Equipped with an Ambient Light Sensor, it automatically optimizes screen brightness and backlight settings to enhance viewing comfort. Features like Posture Check, Break Reminder, and Focused Attention Mode ensure ergonomic support, improved focus, and better health during long work sessions. For privacy, the monitor integrates Privacy Alert and Auto-Dimmer, helping prevent visual hacking and safeguarding sensitive information. Additionally, this monitor promotes sustainability through its Power-Saving Mode, Energy Star and EPEAT certifications, and eco-friendly packaging.

A New Series of ColorPro Monitors Designed for Exceptional Creative Work

VP2788-5K: The 5K Monitor tailored for Mac Users

The VP2788-5K is purpose-built for Mac users, seamlessly integrating with the Apple ecosystem through its advanced hardware and self-developed software to deliver an unparalleled visual and professional experience. With stunning 5K resolution at 218 PPI, featuring 99% DCI-P3, this monitor ensures vibrant and consistent colors that align perfectly with Apple’s visual standards. Its Thunderbolt™ 4 connectivity supports effortless integration with peripherals, while the unique dual 5K daisy-chaining capability expands multitasking potential.

VP2776T-4K & VP3276T-4K Thunderbolt™ 4 Monitors

The VP2776T-4K and VP3276T-4K Thunderbolt™ 4 monitors set a new standard for connectivity and efficiency, designed for both creative and professionals. With dual Thunderbolt™ 4 ports offering blazing-fast speeds of up to 40 Gbps, they enable lightning-quick data transfer, dual 4K display support via Daisy Chain, and streamlined workflows—all with a single cable. Coupled with a comprehensive array of connectivity options—including dual HDMI 2.1, USB-C, DisplayPort 1.4, and Ethernet—these monitors deliver seamless docking and integration into any setup. Featuring stunning 4K UHD resolution, Delta E <2 color accuracy, and a 98% DCI-P3 and 100% sRGB color gamut, they provide vibrant, true-to-life visuals to meet the demands of professionals.

VP3285- 4K-OLED: Unmatched Precision and Performance for Creators

The VP3285-4K-OLED raises the bar for professional displays with cutting-edge OLED technology, delivering true blacks and over 1.07 billion colors (true 10-bit) for unmatched visual clarity. Enhanced by an Intelligent Sensor suite—including Ambient Light, Human Position, and Gesture Control—this monitor offers an intuitive and immersive user experience.

Designed for creative professionals, it boasts 98% DCI-P3 and 100% sRGB color coverage, Pantone Validation, and Delta E < 2 for precise and consistent color accuracy. With versatile connectivity options and daisy-chaining functionality, the VP3285-4K-OLED simplifies workflows, making it an essential tool for seamless productivity and creativity.

Next-level Gaming Monitors: XG325D-4K-OLED and XG2737

For gamers seeking the ultimate competitive edge, ViewSonic introduces the XG325D-4K-OLED and XG2737 monitors. The XG325D-4K-OLED is a 32-inch 4K UHD OLED display that offers dual mode feature, allowing users to switch between 4K at 240Hz or FHD at 480Hz. This monitor also features AMD FreeSync Premium Pro for tear-free, smooth gameplay and an incredibly fast 0.03ms GtG response time.

The XG2737 is a 27-inch FHD IPS monitor boasting an impressive 520Hz refresh rate and a 1ms MPRT response time, perfect for fast-paced competitive gaming. Both monitors are equipped with advanced features to enhance the gaming experience, including multiple connectivity options and built-in speakers for immersive audio.

ViewSonic is set to bring its latest range of advanced monitors to India in the first half of 2025. With a focus on innovation and superior visual quality, these monitors are designed to meet the evolving needs of both professionals and gamers, promising to elevate the viewing experience to new heights.

Transforming Cinematic Experiences: Live Your City Joins PVR INOX for Candlelight Concerts

Mumbai, India, 12 December 2024 – Candlelight Concerts by Live Your City, a brand under the American company Fever, has partnered with PVR INOX, India’s leading cinema chain, to bring an innovative musical experience to audiences in Bengaluru, Gurugram, and Mumbai. These captivating performances aim to transform premium cinema venues into intimate, candlelit spaces, offering audiences a fresh and immersive way to experience live music.

 Set to captivate audiences of all ages, these concerts will feature iconic movie soundtracks and tribute performances celebrating legendary artists like Kishore Kumar, RD Burman, Queen, and ABBA, the concerts invite audiences to rediscover timeless melodies in an intimate and unforgettable setting.

 By bringing live music into cinema theatres, this one-of-a-kind initiative taps into the growing demand for performances that transcend traditional entertainment boundaries. With a rising appetite among audiences to explore new ways of enjoying music, this collaboration between Candlelight Concerts and PVR INOX is perfectly poised to meet this demand. The concept not only offers a fresh way to experience live music but also enriches India’s cultural entertainment scene, providing audiences with the opportunity to reconnect with iconic classics in a new and engaging setting.

 Deepa Bajaj, Country Manager of Live Your City India, remarked, “We are thrilled to bring our renowned Candlelight Concerts to PVR INOX theatres, marking a significant milestone in making live arts experiences accessible to local audiences in their favoured legacy venues for entertainment. This partnership aligns with our vision to bring innovative and immersive entertainment outside traditional spaces to reach larger audiences. By blending the magic of live music with the comfort and luxury of PVR theatres, we are setting a new benchmark in audience engagement.”

 Nayana Bijli, Content Acquisition Director at PVR INOX, commented,

 “This partnership with Candlelight Concerts reimagines how our theaters can be experienced, turning them into unique venues for intimate, live performances. It’s an opportunity for us to offer audiences something extraordinary—an experience that combines the elegance of our spaces with the magic of live music.”

 PVR INOX theatres, renowned for their premium settings, provide the perfect backdrop for Candlelight Concerts. With a thoughtful curation of comfort and acoustics, these venues promise an intimate yet impactful musical experience. The first performances are scheduled for the weekend of 31st January to 2nd February 2025 in Bengaluru, Gurugram, and Mumbai. As the collaboration evolves, Candlelight Concerts and PVR INOX aim to explore new avenues to bring exceptional and diverse offerings to audiences across the country.

The Malaka Lit Fest in Pune: A Dynamic Fusion of Literature, Travel, and Biking Culture

Pune, December 2024: The vibrant Malaka Lit-Fest, organized in collaboration by The Quill Collective and Malaka Spice, brings an exciting series of events celebrating literature, travel enthusiasts, bikers, creative minds, and children. Set across multiple days in December, the festival offers a unique opportunity to engage with authors, travellers, bikers, and creative writing enthusiasts, and includes a Book Exhibition of bestselling books all December long at Koregaon Park and Kharadi.

The festival kicks off with an Open Mic & Author Round Table on Sunday, 15th December, at Malaka Spice, Koregaon Park, from 5 PM to 8 PM. This event features a roundtable discussion with renowned authors such as Jasbir Basu, Col. Ashish Raisinghani, Natansh Dubey, Amol Kulkarni, Jiyyad Shahul and Sanjay Lazar. Hosted by Nilshree Yelulkar, the evening will include an engaging open mic session by Kalamanach and a book signing opportunity for attendees.

On Wednesday, 18th December, the focus shifts to travel with Travelgram –The travel & rewards event. It will have Round Table Talks at Malaka Spice, Kharadi, from 5 PM to 8 PM. Travel enthusiasts can look forward to discussions with experts like Neil Borate, Jay @trickytrade, Vandana Vijay, Ameya Bothara, Sanjal Shashtri, Priti Jain, Kumar Shah, Col. Raisinghani and others, covering topics such as solo travels, backpacking, reward points, and How to earn your Free Holidays using credit cards.

Saturday, 21st December, will feature two engaging workshops. The morning begins with a Creative Writing Workshop for Kids from 10 AM to 1130 AM at Malaka Spice, Koregaon Park. Hosted by noted educationists Sujata Taterh, Nilshree Yelulkar, and Alisha, the workshop opens the world of creative writing and blogging to young minds. Later, from 11:30 AM to 1:30 PM, adults can join the Creative Writing Workshop led by Siddharth Sen, Sanjay Lazar, and Alisha, which will cover creative writing, editing, and self-publishing, followed by a author book signing session.

The evening of 21st December brings the Curtain Call Micro Play & Poetry Open Mic at Malaka Spice, Kharadi, from 5 PM to 8 PM. Curtain Call will present a micro play on literary icons Sahir Ludhianvi and Amrita Pritam, followed by a poetry open mic session by Fateful Connections and Curtain Call.

The festival culminates on Sunday, 22nd December, with Bikers Tales at Malaka Spice, Koregaon Park, from 5 PM to 8 PM. This session will bring together celebrated bikers such as Urvashi Patole, Rajeshree Rele, Kumar Shah, and Col. Raisinghani amongst others for an engaging discussion. The event will also feature a book launch by Sanjay Lazar and others, an open mic session, author signings. There will be an exclusive parking zone for the majestic motorcycles of the attendees.

Shining in NCC: Noida International University Students Lead the Way in Cadet Corps Achievements

Three cadets from Noida International University (NIU) have been selected for the prestigious NCC Republic Day Camp (RDC) and shortlisted for Youth Exchange Programme (YEP) from UP Directorate, Ghaziabad group. This remarkable achievement underscores the exceptional talent and dedication of NIU NCC Cadets .

 All three students have been selected for the Republic Day Camp which is currently undergoing the training at Panchsheel Balak Inter College, Noida . The camp began from 9th -28th December 2024 ,further they will move to Delhi cantt DG NCC, Dhaula kuan, New Delhi for regular practice at rajpath for their final day performance i.e on 26th Jan Republic Day celebration 2025 The students were brought to take the blessings from the leaders of NIU during their training break.

 Dr. Vikram Singh, Chancellor, Noida International University said,’ Noida International University (NIU) is proud to announce a momentous achievement that highlights the exceptional talent and dedication of our students. On behalf of NIU, he extended the heartfelt congratulations to Gautam Krishna, Nikhil Bhati, and Saran Bahadur. Their success is a proud moment for the university’s commitment to nurturing excellence in its students. He also encouraged cadets and wished them good luck for their completion of their Matching PM rally followed by high tea with the honourable Prime Minister.

 Prof. (Dr.) Uma Bhardwaj, Vice-Chancellor, Noida International University and Dr. Mukesh Parashar, Registrar, Noida International University congratulated the cadets for their outstanding accomplishment and lauded their hard work and dedication. They also encouraged them to excel further and bring laurels to the university and the nation.

 The success of these cadets is a remarkable achievement to NIU’s commitment to excellence and its support for holistic student development. This proud achievement was celebrated with great enthusiasm at NIU, where the students were blessed and honored, added Lt. Pratima Pandey, Dean Student Welfare & Director of Sports.

 Out of 11 cadets chosen from the Uttar Pradesh State Directorate, Gautam Krishna (School of Engineering and Technology) and Nikhil Bhati (School of Allied Health Sciences) have secured spots in YEP. Also, Saran Bahadur (School of Business Management) has been named as a reserve candidate.

 The YEP is an international camaraderie and cultural exchange program in collaboration with 15 countries, including Nepal, Singapore, the United Kingdom, Russia, Bhutan, Maldives, Vietnam, and Sri Lanka. Each year, 183 cadets are selected nationwide via a tough & rigorous process at the Republic Day Camp (RDC), assessing drill performance, personality, general knowledge, written tests, and communication skills.

SOG Grandmasters South Teams Up with Robin Uthappa for Bengaluru’s Inaugural Zonal Finals on December 18-19

Bengaluru, 12th December 2024: Former Indian cricket star Robin Uthappa will be the face of the inaugural SOG Grandmasters Series’ South 1 Zonal Finals, an initiative of the Skillhub Online Games Federation (SOGF), scheduled for December 18-19 at the Sheraton Grand in Whitefield, Bengaluru. Along with Uthappa’s strong star power and overwhelming response through their registrations for the online qualifiers of the southern zone championship, the tournament will celebrate exceptional talents and unearth mind sports athletes and promote excellence nationwide.

The inaugural SOG Grandmasters Series registrations indicated significant interest across all categories. Over 55,000 players signed up for free online pre-qualifiers of Indian Rummy Grandmasters (IRG) and Indian Chess Masters (ICM), highlighting their increasing popularity as cognitive skill-based mind sports. The top 125 from the total registered players, who played the Online Qualifiers for IRG and ICM will travel to Bangalore for the Zonal finals. In addition, the Chess for the Blind event, organised by the All-India Chess Federation for the Blind (AICFB) served as pre-qualifiers to the Indian Chess Masters for the Blind (ICMB), from which 16 top players have been shortlisted for the South Zonal Finals.

Robin Uthappa to Bat for SOG Grandmasters South as Bengaluru Hosts Inaugural Zonal Finals on December 18-19

Bengaluru, 10th December 2024: Former Indian cricket star Robin Uthappa will be the face of the inaugural SOG Grandmasters Series’ South 1 Zonal Finals, an initiative of the Skillhub Online Games Federation (SOGF), scheduled for December 18-19 at the Sheraton Grand in Whitefield, Bengaluru. Along with Uthappa’s strong star power and overwhelming response through their registrations for the online qualifiers of the southern zone championship, the tournament will celebrate exceptional talents and unearth mind sports athletes and promote excellence nationwide.

The inaugural SOG Grandmasters Series registrations indicated significant interest across all categories. Over 55,000 players signed up for free online pre-qualifiers of Indian Rummy Grandmasters (IRG) and Indian Chess Masters (ICM), highlighting their increasing popularity as cognitive skill-based mind sports. The top 125 from the total registered players, who played the Online Qualifiers for IRG and ICM will travel to Bangalore for the Zonal finals. In addition, the Chess for the Blind event, organised by the All-India Chess Federation for the Blind (AICFB) served as pre-qualifiers to the Indian Chess Masters for the Blind (ICMB), from which 16 top players have been shortlisted for the South Zonal Finals.

Speaking about the event, Mr. Shankar Aggarwal, President of SOGF said: “Having Robin Uthappa, a World Cup-winning cricketer known for his resilience and mental strength, represent the SOG Grandmasters South Regional Finals is a powerful way to inspire the next generation of mind sports athletes. Robin’s story of overcoming challenges and excelling on the global stage will motivate participants to aim higher, with the dream of representing India. His presence bridges traditional sports and skill-based online games, helping to popularize these disciplines and encourage more players to step forward. The overwhelming response to the Grandmasters Series reflects India’s growing passion for skill-based sports, and we are committed to creating an inclusive platform that nurtures this talent and propels it onto the global stage.”

Uthappa, a World Cup-winning cricketer known for his swashbuckling playing style, a popular TV Commentator and a strong advocate for mental health, serves as a powerful source of inspiration for the youth, as he becomes the face of the SOG Grandmasters South Regional Finals. As a champion of ethical playing and mental health and a proponent of resilience, hard work and making dreams come true, Uthappa exemplifies the values of focus, strategy, and perseverance that are essential in skill-based gaming.

Speaking about the event, Uthappa said, “Mind sports are truly unique in how they celebrate cognitive skills. The SOG Grandmasters Series is a remarkable platform that highlights the power of strategy, focus, and mental resilience—qualities I deeply value both as a cricketer and as an advocate for mental well-being. This series not only showcases exceptional talent across India, but also nurtures the competitive spirit and creates new opportunities to unearth and spotlight talent in the mind sports arena. I’m excited to be part of this initiative and am eager to witness the next generation of champions rise from such an initiative.”

The South 1 Zonal Finals will be a lan event with “phygital” experience, blending physical and digital formats under one roof. The Bengaluru event will be followed by Zonal finals in other zones, with the finalists–two from chess for Men, two from Chess for Women, two from Chess for the Blind, and six from Online Rummy in each zone – competing in the Nationals in April 2025 in New Delhi.

India’s Favorite Trends in 2024: Instagram’s Year-in-Review Highlights the Double-Taps

2024 was a remarkable year for India, marked by an explosion of creativity and innovation on Instagram that resonated globally. At the Meta Festival in Mumbai, we shared Instagram’s 2024 Year-in-Review.

 India Goes Global & The World Goes Desi

Instagram was abuzz with exciting global collaborations, featuring Indian artists teaming up with international stars to create mesmerizing music. These partnerships not only showcased the diversity of Indian talent but also highlighted the universal language of music. Some notable collaborations included Diljit Dosanjh’s collaboration with American rapper Saweetie for the song ‘Khutti’, King’s collaboration with American artist Nick Jonas for the song ‘Maan Meri Jaan’ and Harsh Likhari’s collaboration with Canadian artist Connor Price for the song ‘Customs’.

 In a fascinating turn of events, the world continued to go desi, with Indian trends going global. The Asoka makeup trend was one such example, with creators in countries like Indonesia, Nigeria, and Slovakia trying it out. Creators in Japan were also lip-syncing to dialogues from Bollywood movies like Kabhi Khushi Kabhie Gham. Furthermore, foreign creators like Drew Hicks and Agu Stanley created content in Indian languages, showcasing how the world is embracing all things desi.

 Regional Music Fueled A Creative Explosion

From chart-topping hits to regional favorites, the country’s diverse musical landscape was on full display. While tracks like ‘Big Dawgs’ and ‘Taambdi Chaambdi’ got global attention, regional music drove a lot of national cheer. Haryanvi track ‘Jale 2’, Punjabi track ‘Ve Haaniyaan’, Marathi track like ‘Gulabi Sadi’, Tamil track ‘Aasa Kooda’, and Bhojpuri track ‘Bandookk’, drive 9.7 million, 3.9 million, 3.8 million, 1.8 million and 1.7 million reels respectively.

 Other breakaway music included ‘Tauba Tauba’ from the movie ‘Bad Newz’, ‘Aaj Ki Raat’ from the movie ‘Stree 2’ and ‘Nadaaniyan’ by Akshath Acharya. These tracks had 3 million, 2.3 million, and 2.2 million reels created with them respectively.

A Year Of Entertainment – From Nostalgic Re-releases, To New Blockbusters

Movies and TV shows capture the zeitgeist of the times like no other, and 2024 seemed like the year of embracing both old favorites and new releases. The re-release of movies like Rockstar and Laila Majnu brought back memories for many, while the 30th anniversary of the iconic series FRIENDS was celebrated by fans worldwide. The ever-expanding memes from the movie Hera Pheri continued to entertain audiences, showcasing the enduring appeal of these beloved titles.

 Among the new releases, the third season of the series Mirzapur and Panchayat, as well as Laapataa Ladies, received widespread acclaim for its talent and Oscar entry. These shows captivated audiences with their engaging storylines and memorable characters.

 Celebrating A Year Of Diverse Triumphs

Indians continued to demonstrate their unrelenting enthusiasm for sports, with each passing year witnessing a growing diversity in their interests. This year was no exception, as the nation came together to cheer on their favorite teams and athletes across various disciplines. This year the nation undeniably cheered the Indian cricket team for the T20 World Cup, they also celebrated Olympians such as Manu Bhaker and Neeraj Chopra, and toasted to Royal Challengers Bangalore’s (RCB) win at the first Women’s Premier League.

 Trailblazers Who Captivated India This Year

Every year, a new crop of talented individuals emerges from the shadows to capture the nation’s attention. These rising stars are not overnight sensations, but rather talented individuals who have been honing their craft for years. An unexpected turn of events catapulted them to national recognition, and 2024 was no exception. These trailblazers were Hanumankind, Nancy Tyagi, Dolly Chai Wala, and the Vada Pao Girl, whose unique talents and personalities left a lasting impact on the cultural landscape.

BCAS Partners with SGA PR to Drive Industry Leadership and Advocate for a Robust Indian Financial System

Mumbai, 12th December 2024: Bombay Chartered Accountants’ Society (BCAS), India’s largest and oldest voluntary professional body of Chartered Accountants, has joined hands with SGA PR, one of the fastest growing communication consultancies in India, to create further awareness about the pivotal role it is playing in the fields of accounting, tax and finance thereby strengthening the economic fabric of India.

SGA PR, as an exclusive communications partner for BCAS, has been entrusted with the role of positioning BCAS as the key industry voice representing the community of chartered accountants in the country besides highlighting all the developmental programmes that the body does to strengthen the Indian financial ecosystem and shape the future of the professionals.

SGA PR is part of the 14-year-old Strategic Growth Advisors Group which has pioneered investor relations and compliance communications practices in India. BCAS is yet another marquee name in the BFSI portfolio of SGA PR which already manages some leading corporates across mutual funds, housing finance, NBFCs and fintechs among others.

“Our association with BCAS started during their 75th anniversary celebrations as we were privileged to be the communications partner for one of the biggest congregations of chartered accountants in India – Reimagine 2024. The association has today fructified into a strong partnership between the two organisations. Our endeavour will be to bring to the fore some of the pioneering work that BCAS has been undertaking that will shape the future of finance in the country.” says Rahul Jain, Partner & Jt. CEO, SGA PR.

BCAS is a not-for-profit professional body that is led by a team of practicing chartered accountants with many of them being regarded as stalwarts in their respective domains. It constitutes of 10 different committees across Direct Tax, Indirect Tax, Accounting & Auditing, Internal Audit, Corporate & Allied Laws and International Taxation among others. For the last 75 years, the body has been working closely with the central government and various state governments, academia and industry professionals to further strengthen the financial ecosystem of the country.’

CA Anand Bathiya, President at BCAS, said, “Ever since its foundation, BCAS has supported the Government of India and the various state governments with research backed inputs and expert opinions on several financial policy parameters. Over the years, we have been playing a distinct role in shaping the financial policy of the country besides also working tirelessly towards the professional development of our young CA colleagues. In SGA PR, we have found the perfect partner to convey our unique story to the broader community that will strongly highlight the ethos and legacy of our great organisation. SGA’s expertise in compliance communications has further reinforced our confidence in them and we look forward to a long partnership.”