3, Dec 2024
INDIA subscribes to DOR – India’s first Subscription TV service gets SOLD-OUT on day 1

New Delhi, 3rd December, 2024 – Dale Carnegie India hosted its Expert Forum 2024, bringing together HR leaders and industry experts to address workplace perception gaps and foster organizational collaboration. The virtual forum, themed “One Vision, One Team: How to Bridge Perception Gaps Across Roles,” explored strategies for creating aligned, high-performing workplace cultures.

Dr. Robert A. Coleman, Director of Research & Thought Leadership at Dale Carnegie & Associates, opened the forum by presenting the latest white paper “Bridging the Gap – Aligning Workplace Perceptions Across Organizational Levels.” The research highlighted critical misalignments between leadership, middle management, and employees, offering actionable solutions for enhanced communication and trust.

The forum featured an expert panel moderated by Dr. Coleman, with distinguished speakers:

  • Pallavi Jha, Chairperson & Managing Director, Dale Carnegie India & Walchand PeopleFirst
  • Sanjay Jha, Executive Director, Dale Carnegie India
  • Noha El Daly, Global Vice President, Managed Services & Global Accounts, Dale Carnegie & Associates

The discussions sparked insightful contributions from attending HR leaders. Usha TK, AVP & Head HR at Borderless Access, emphasized how the sense of big picture varies across teams: “In highly collaborative environments, each team’s experiences and perspectives are distinct, yet interdependent.”

Jehangir Ardeshir, President and MD of TIPL at Terex, addressed the critical role of leadership authenticity: “Employees are perceptive. They observe whether leaders are institution builders or merely transactional. This perception, along with the authenticity of leaders’ values, shapes organizational behavior.” He also highlighted the delicate balance needed in organizational dynamics, adding that “Both friction and collaboration bring value. The challenge lies in managing the balance between the two.”

Emmanuel Gosula, Senior Manager – Talent Development at EPAM, raised an intriguing perspective on alignment: “With 20% of people contributing to 80% of the work, is it necessary for everyone to be on the same page? The key is to align critical contributors while enabling broader collaboration.”

The panel moderators enriched the discussion with their expertise. Sanjay Jha emphasized the importance of leadership responsibility: “Senior leadership must introspect and evaluate whether they are actively fostering inclusivity within the organization. Leadership is not just about strategy—it’s about building a culture where every voice is valued.”

Pallavi Jha highlighted the universal nature of organizational challenges: “Across the globe, employees face many similar issues. Organizations function like communication pyramids, with each individual viewing situations through their unique lens. The goal is to bridge these perspectives and foster mutual understanding.”

Noha El Daly addressed the fundamental question of alignment: “Sometimes it’s essential to question: What does being on the same page mean, and why should people align? Defining alignment is the first step toward achieving it.”

The dimension of workplace perceptions emerged as a key theme, with Krishnamurthy B, Manager – Talent Management & Development at Fosroc India, noting: “Employees from different geographies bring unique experiences and perspectives to the table. Recognizing and valuing this diversity is crucial for building cohesive teams.”

Key Actions for Alignment: The forum identified essential strategies for achieving organizational alignment. These include strengthening communication channels, ensuring individual contributors clearly understand company goals, and having leaders proactively explain how each role fits into the bigger picture. The importance of providing career advancement opportunities for managers was also emphasized.

Dr. Coleman highlighted key drivers of alignment: “Creating a sense of pride in the workplace and maintaining employee engagement emerged as crucial factors. When combined with targeted communication efforts and clear career pathways, these elements form the foundation for sustained organizational alignment.”

Impact and Future Direction: The forum provided actionable insights from Dale Carnegie’s research, emphasizing methods to foster trust, improve communication, and create unified cultures. ” As the forum concluded, Pallavi Jha, Chairperson & Managing Director of Dale Carnegie India, left attendees with an inspiring message about the importance of growth, shared goals, and the power of belief in achieving organizational success. She emphasized that aligning individual aspirations with organizational objectives starts with a foundation of open communication.

“Growth is not just about numbers; it’s about creating environments where people thrive, align with shared goals, and feel valued for their contributions. Believing in your team and fostering mutual trust are fundamental to achieving this alignment,” she said. “Communication is the cornerstone of any successful organization. When leaders actively listen and foster dialogue, it bridges perception gaps, builds trust, and empowers teams to perform at their best.”

3, Dec 2024
Novotel Goa Candolim Hosts Joyful Journeys: An Event Full of Smiles and Strength

Goa ,December 03, 2024 – Novotel Goa Candolim opened its doors to a heartwarming event titled “Joyful Journeys: A Day of Smiles and Strength” recently. This initiative aimed to bring joy and support to children battling cancer, providing them with a day filled with laughter, love, and unforgettable memories.

The event was organized in collaboration with the Social Work Program at D. D. Kosambi School of Social Sciences & Behavioral Studies, Goa University, and the Oncology Department of Goa Medical College. Approximately 35 kids who were undergoing tough medical conditions and receiving treatment from Goa Medical College, along with their parents, doctors, and professors from Goa University, were part of this special event.

From 10:00 AM to 4:00 PM, the hotel transformed into a hub of happiness as it welcomed these families for a series of engaging activities including games, performances and interactive activities. Novotel Goa Candolim as the Entertainment and Food & Beverage partner for the event ensured every child had a special day with the choicest of activities and fun.

Sachin Maheshwary, General Manager, Novotel Goa Candolim, expressed his thoughts on the hotel’s participation in this meaningful event, “We believe in the power of community and the importance of giving back. Hosting Joyful Journeys not only allowed us to support these courageous children but also enriched our team’s spirit and strengthened our connection with the local community. It’s a reminder that our purpose extends beyond hospitality; it’s about making a positive impact in the lives of those around us.

As the event concluded, participants left with smiles on their faces and hearts full of hope, embodying the spirit of togetherness that defines Joyful Journeys. The day was not just about fun; it was about celebrating courage and resilience among young fighters.

3, Dec 2024
Amazon MX Player’s Badtameez Dil bags silver at The Clios Entertainment Awards 2024

Mumbai, 3 December 2024: Amazon MX Player’s, Amazon’s free video streaming service, romantic drama Badtameez Dil has added another feather to its cap. The series has achieved a monumental milestone by winning the Silver award at The Clios Entertainment Awards 2024, held at the iconic Dolby Theatre in Los Angeles. This international recognition highlights the series’ unparalleled marketing innovation and its profound impact on audiences worldwide.

The “Karan Badtameez Hai” campaign, at the heart of this success, turned the protagonist’s common name, Karan, into a rallying point for conversations worldwide. The campaign began with actress Ridhi Dogra posting about her character’s heartbreak on Instagram, asking fans to share their own experiences with “Karan.” This relatable narrative struck a chord with audiences, who quickly flooded social media with posts tagging Karans from their own lives. The buzz amplified when celebrities like Karan Wahi, Karan Jotwani and Karan Singh Bora joined in, turning the phrase into a viral trend. The campaign reached its peak with the reveal of the real Karan, unveiled through the much-anticipated trailer of Badtameez Dil.

Aruna Daryanani, Business Head and Director, Amazon MX Player, shared, “We are incredibly proud to have Badtameez Dil recognized with a Silver award at The Clios Entertainment Awards 2024. This honor reflects the immense creativity and hard work of our entire team and partners. The campaign’s success, especially the viral impact of ‘Karan Badtameez Hai’ underscores the power of connecting with audiences on a personal level. At Amazon MX Player, we continue to push the envelope in content creation and marketing innovation, and this recognition inspires us to keep delivering unique and unforgettable experiences for our viewers.”

Winning at The CLIO not only acknowledges the campaign’s brilliance but also reflects the widespread appeal of Badtameez Dil. Since its release on June 9, 2023, the series has charmed audiences with its modern take on romance, featuring stellar performances by Ridhi Dogra, Barun Sobti, Mallika Dua, and Minissha Lamba. Set against the stunning backdrop of London and complemented by three soulful tracks, the series has received widespread acclaim for its gripping storytelling and modern romance.

3, Dec 2024
Vyndo Unveils ‘Knots’ – A Game-Changing Snack for Health-Conscious Munching

Ahmedabad, 2 December : After captivating customers with their trailblazing no-wheat, all-millet Bhakhris and Khakhras, Vyndo, the flagship brand of Ahmedabad-based startup Nurasoi, has unveiled another groundbreaking innovation – Knots. These snacks, crafted from a unique combination of jowar and chickpea, mark a one-of-a-kind addition to the healthy snacking market.

Available in six exciting flavors –Happy Herbs, Sassy Salt & Pepper, Mystic Masala, Tangy Tomato, Cheerful Cheese and Fun Pudina – Knots are extruded snacks (neither fried nor baked) and seasoned with natural ingredients. Designed as portion-controlled packs priced at an affordable ₹10, Knots aim to curb untimely hunger pangs, especially among children, while offering a healthier alternative to heavily marketed, palm oil bathed snacks.

It is noteworthy it k ow that the ingredients jowar and chickpea have a host of benefits to offer. While jowar  is rich in fiber and supports digestion, chickpea is a powerhouse of protein, making Knots an ideal snack for growing children. Together, these ingredients provide energy and nutrients without compromising on taste or health.

Dietician Komal Patel, the founder of Nurasoi and the mastermind behind Knots’ recipe, shares, “I believe that healthy food is everyone’s right, not a luxury. Knots is our attempt to bring a delicious, nutritious option within everyone’s reach.”

Her partner and Business Strategist Chandan Maloo, adds, “At Nurasoi, our mission is to gradually build an ecosystem where healthier choices become the default, seamless decision for everyone, not something requiring constant mindfulness. Knots is a small but vital step in that direction.”

As a testament to their commitment to making a difference, the team recently distributed Knots to children in Ahmedabad’s slums during a special drive on Children’s Day. Vyndo has a strong physical presence across Gujarat, Mumbai and Canada, with products also available on leading e-commerce platforms. The team is actively working on expanding their footprint, aiming to bring their innovative snacks to more markets in India and beyond.

One can see Knots as not just a snack – it’s a bold step towards transforming the way we think about healthy eating. With its unique blend of nutrition and taste, it redefines snacking for both kids and adults. As Vyndo works tirelessly to make nutritious choices an everyday habit for people everywhere, Knots serves as a symbol of their mission: accessible, affordable, and irresistibly delicious; imploring one and all to rethink snacking.

25, Nov 2024
Stanford Seed Network Announces South Asia Conclave 2024: A Platform for Entrepreneurs to Transform Their Businesses

25th Nov 2024: The Stanford Seed Transformation Network will be organizing the 3-day South Asia Annual Conclave 2024 in Goa from 28th to 30th November. This year’s conclave promises to be an inspiring gathering of entrepreneurs, thought leaders, and innovators from across South Asia aimed at fostering collaboration and driving business growth in the region. The conclave will be joined by eminent speakers like Rohit Kapoor, CEO, Swiggy – Food marketplace; Aparna Popat, Double Olympian and 16-time National Badminton Champion; Darius Teter, Executive Director, Stanford Seed; Dr. Rohini Rau, Gold medalist at the Asian Sailing Championship; Satyarup Siddhanta, Guinness World Record-holding Mountaineer amongst many others.

The South Asia Conclave is a powerful gathering of ambitious minds and innovative ideas,” said Abhishek Modi, President of the Stanford Seed Transformation Network (South Asia) and Managing Partner, Shiva Engineering. “This event is more than just an opportunity to connect—it’s a catalyst for deep learning from experts, peer-to-peer insights, and the chance to rethink and reset. This year the conclave’s theme is ACT, and our sessions are curated to enable entrepreneurs to Adapt, Connect, and Thrive (ACT).”

Mr. Modi continued, “Through the Stanford Seed Transformation Program, a strategic initiative of Stanford Graduate School of Business, we’re committed to helping entrepreneurs scale their businesses through hands-on training, lifelong mentorship, and a global network of peers. The conclave, along with other initiatives of the network, aims to support graduates of this program by providing continuous opportunities for learning, business enablement, and mentorship.”

The 10-month Stanford Seed program is a high-touch program for CEOs & Founders of SMEs in South Asia and is taught & delivered by Stanford Graduate School of Business faculty. Initiated in India in 2017 following its initial presence in Africa, the program has now expanded across South Asia with over 370+ Entrepreneurs in the network in the South Asia Chapter and 1100+ globally.

Harish Arnezath, Regional Director of Stanford Seed (South Asia), “The Stanford Seed program aims to end the cycle of global poverty by helping entrepreneurs build thriving businesses that create jobs and drive economic growth.” Focused on emerging markets, the program provides participants access to world-class resources, including learning materials from Stanford faculty, a global network of business leaders, and a tailored curriculum that addresses specific business challenges. The South Asia chapter has now expanded to four countries and over 370 entrepreneurs who boast a collective revenue of $950 million and employ more than 60,000 people.

Harish Arnezath, Regional Director of Stanford Seed (South Asia), further added, “We are committed to empowering small and medium businesses in South Asia to scale up and reach their full potential. This Conclave provides an excellent platform for our entrepreneurs to engage in peer learning, exchange ideas, and gain actionable insights to drive their growth and resilience in an ever-changing business environment.”

Participants in the Stanford Seed program benefit from a unique curriculum that combines academic rigour with practical application. The program emphasizes real-world learning and encourages participants to develop actionable strategies that can be implemented immediately within their businesses.

The Stanford Seed program has been a transformative experience for me as an entrepreneur. The enriching course material, paired with in-company workshops, ensures that the insights are not just personal but drive meaningful growth across the entire leadership team, fostering alignment and collective progress. The business transformation advisors challenge you to think deeply and strategically at every step, while the incredible network has given me lifelong friends and collaborators. I cannot recommend this program enough to anyone serious about scaling their business with impact and purpose”, says Rashi Narang, Founder, Heads Up for Tails, Stanford Seed Program Alumni.

The Stanford Seed Transformation Network, South Asia invites aspiring entrepreneurs to apply for the Stanford Seed Transformation Program (STP). This is an opportunity to join a vibrant community dedicated to fostering innovation and entrepreneurship across South Asia. Interested individuals can learn more about the program and apply at the Stanford Seed Program.

For more information on eligibility criteria and about the program, log on to: https://www.gsbseed.stanford.edu/stp-south-asia

About Stanford Seed Program: The Seed Transformation Program is designed specifically for business owners and your senior management team, this in-person and online program is led by Stanford Graduate School of Business faculty, and local experts, and supported by Stanford-trained advisors. You’ll participate in both face-to-face and remote class sessions and workshops to gain the strategic skills, methods, and mindsets to transform yourself, your team, your business, and your community.

The ultimate goal is to create and activate a detailed action plan to help you grow your company.

19, Nov 2024
United Way Bengaluru partners with Continental to Transform Karnataka Public School in Anekal

Bengaluru | November 19th, 2024 – United Way Bengaluru (UWBe) in partnership with Continental, has launched an ambitious school adoption program at Karnataka Public School (KPS) in Anekal, with a ground-breaking ceremony marking the start of this significant initiative. The program, part of the Government of Karnataka’s SAMATVA Initiative, is a multi-year commitment aimed at transforming government schools to improve infrastructure and educational quality for students across the state.

KPS Anekal Continental x UWBe5 (1)

This project follows a recently signed Memorandum of Understanding (MoU) between the Government of Karnataka, Continental, and UWBe. Established in 1947, KPS Anekal currently faces challenges in accommodating its growing student body and providing essential facilities such as labs and sports areas. This initiative targets critical improvements in infrastructure, such as classroom renovations and new constructions, ensuring that KPS Anekal, currently having a strength of 855 students and 30 teachers becomes a model of a safe, accessible, and well-equipped education centre.

The transformation plan also includes the integration of advanced learning resources, such as STEM labs, digital classrooms, and computer labs, to enhance academic engagement and support students’ skill development. Improvements to WaSH (Water, Sanitation, and Hygiene) facilities are also a key part of the program, ensuring students have access to clean and safe amenities. Additionally, sports facilities will be expanded, emphasizing holistic development and encouraging physical fitness.

SAMATVA, a flagship initiative by the Government of Karnataka, seeks to close resource gaps and create equal educational opportunities for all. Through this partnership, Continental and UWBe aim to support this vision, creating a nurturing environment where students can realize their full potential.

“We are thrilled to begin another impactful initiative in our ongoing partnership with Continental. The association has driven real change and meaningful development at the grassroots. We are transforming Karnataka Public School into an inclusive place where creativity, and personal growth can flourish, aligning with both community priorities and government goals” said Rajesh Krishnan, CEO of United Way Bengaluru”.

15, Nov 2024
Grand Opening of Tri-Dia Jewellery Store in Seshadripuram Inaugurated by Actress Aditi Prabhudev and Minister Dinesh Gundu Rao

Grand Opening of Tri-Diya Jewelry Store in Seshadripuram 1

Bengaluru, November 16: Trilokesh Gems and Jewellery Pvt. Ltd., a distinguished name in diamond jewellery manufacturing, proudly unveiled its flagship store *Tri-Dia at Nehru Circle, Seshadripuram, on Friday. The grand launch was marked by the presence of acclaimed actress Aditi Prabhudev and Minister Dinesh Gundu Rao, who inaugurated the store and showcased its exquisite diamond collections.

Speaking on the occasion, Minister Rao expressed confidence that *Tri-Dia would elevate Bengaluru’s jewellery industry to new heights, offering unparalleled craftsmanship and luxurious experiences.

Actress Aditi Prabhudev shared her excitement at the launch, said, “Diamonds are timeless treasures, and the collections at Tri-Dia are truly breathtaking. This store combines elegance and innovation with a commitment to sustainability, making it a perfect destination for anyone seeking luxury with a conscience.”

Renowned for its fusion of exceptional design, elegance, and environmental responsibility, Tri-Dia sets a benchmark in innovative jewellery. The store presents a curated collection ideal for auspicious occasions such as weddings, embodying a blend of luxury and conscious values.

Located in the heart of Bengaluru, Tri-Dia offers an exclusive range of diamond jewellery under its flagship banner “Be Royal.” The boutique showcases premium collections, including Eternal Vows, Majestic Moments, Luxury Solitaire, Noble Affairs, and Royal’s Essentials, catering to both bridal and everyday needs.

Prashant J. Mehta, Co-Founder of the Fortune 500 company, Director of the Jewellery Promotion Council of India, and Chairman of Trilokesh Gems and Jewellery Pvt. Ltd. (TGJPL), highlighted the uniqueness of *Tri-Dia. “We aim to redefine luxury jewellery shopping with designs that combine elegance, innovation, and environmental responsibility. Each piece reflects uncompromising quality and craftsmanship, celebrating life’s milestones while honoring sustainability and integrity.”

Tri-Dia processes ethically sourced diamonds to offer customers jewellery of the highest standard. Every piece is a tribute to cherished moments, loved ones, and personal achievements, crafted with social and environmental consciousness.

Avani Mehta, Director of Trilokesh Gems and Jewellery Pvt. Ltd., joined the inauguration alongside MLAs Uday Garudachar, Ravi Subrahmanya, and other dignitaries.

15, Nov 2024
VST Tillers Tractors Showcased 30 HP tractor with Stage V Emission Norms Engine at EIMA International Exhibition in Italy

Eima VST 1

VST Tillers Tractors, one of the leading manufacturers of farm equipment in India, showcased its technologically superior 30HP Tractor with Stage-V Emission Norms at the recently concluded EIMA International Exhibition in Bologna, Italy

Leveraging its R&D capabilities this tractor is engineered to meet the stringent emission standards set by the European Union, ensuring a significant reduction in harmful pollutants without compromising on performance. The key features of the Stage 5 Japanese engine includes the integration of Diesel Particulate Filters (DPF) and Diesel Oxidation Catalysts (DOC). These components work in harmony to minimize particulate matter (PM), Nox, and CO emissions, effectively meeting the toughest pollution norms and making the tractor not only environmentally friendly but also more efficient in terms of fuel consumption.

VST Tillers Tractors reiterates its commitment to sustainable and frugal engineering and is set to enhance its R&D (research and development) capabilities by establishing a global tech center in Hosur, Tamil Nadu. Expanding its presence in over 40 countries, including Europe, Asia, and Africa. VST has recently incorporated a wholly owned subsidiary, VST Americas Inc., in the US, to address the needs of the North American market in the tractor and farm machinery segment.

At EIMA, VST displayed its tractors ranging from 18HP to 30HP including the VST FIELDTRAC 927, 929, and the new 30 HP Stage V model in VST FIELDTRAC Brand.

EIMA International is the International Exhibition of Agricultural and Gardening Machinery, a biennial event promoted since 1969 by the Italian Agricultural Machinery Manufacturers Federation, and organized by the Federation’s service company, FederUnacoma Surl, in cooperation with BolognaFiere. The event, attended by manufacturing companies from every continent and showing cutting-edge technologies on a global level, is held at the fairground in Bologna covering an exhibition area of 375,000 m², 122,000 m² net. Each edition hosts some 1,700 companies from 42 countries exhibiting more than 60,000 models of machinery and equipment for all types of agricultural or green activities for every business model.

VST Tillers Tractors Limited is India’s leading farm equipment manufacturer. VST was established in the year 1967 by the VST Group of companies. With a legacy of more than 55 years, VST continues to drive farm mechanization and empowerment of Indian farmers. The organization is the largest Indian manufacturer of Tillers, and 4WD Compact Tractors, and amongst the leading producers of the other category of Tractors, Engines, Transmission, Power Reaper, and Precision Components. VST also exports products to European, Asian, and African markets.

15, Nov 2024
Nutrela announces Shilpa Shetty as its new Brand ambassador

National, Nov 15th, 2024: Nutrela, a household name in Soya Nuggets, today announced Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador. The brand with nearly four decades of trust in the Indian market, offers a wide range of Soya Nuggets.  Nutrela chunks, mini chunks, and granules that come in various pack sizes are made from premium-quality soya. Shilpa, an actor, entrepreneur, fitness icon and an advocate for balanced living embodies Nutrela’s core values of health and nutrition. The collaboration highlights Nutrela’s versatility, showcasing its range of dishes as the ideal choice for Nutritious Lifestyle.

SA_Profile Image

Speaking about the association, Mr. Sanjeev Asthana, CEO of Patanjali Foods Ltd., said, “Shilpa Shetty is a leading figure in health and wellness in India. Our brand ethos are perfectly aligned with Shilpa’s, making her the ideal face for Nutrela. Her deep-rooted passion for wellness complements our commitment to promoting a balanced, protein-rich diet. Shilpa’s influence will further elevate Nutrela’s mission, inspiring millions to embrace Nutrela Soya Nuggets as a vital part of their wholesome diet.”

Commenting on her partnership with Nutrela, Shilpa stated, “I am thrilled to join Nutrela’s remarkable journey. I believe Nutrela Soya Nuggets is an exceptional, protein-rich food that is not only nutritious but delicious too. I resonate with brand’s commitment of promoting a nutritious lifestyle and making a positive impact on Indian households.”

TVC ft. Shilpa Shetty : https://www.youtube.com/watch?v=tzTDNtzPrqs

Nutrela demonstrates that healthy eating can be both simple and tasty. With Shilpa on board, Nutrela is set to roll out an array of campaigns, recipes, and engaging content across platforms such as Digital, Print, TV, Online, and Outdoor Media.

14, Nov 2024
Vikas Chawla is The Outstanding Leader of the Year at the FICCI Young Leadership Awards 2024

Chennai, India – Thursday, 14th November 2024 — Social Beat announced today that Vikas Chawla, Co-Founder, has been recognized as The Outstanding Leader of the Year for 2024 by the FICCI Young Leadership Awards 2024 jury. This is in acknowledgment of Vikas’s exceptional leadership, dedication, and transformative impact in the digital marketing space.

Vikas Chawla simultaneously manages three successful agencies—Social Beat, Influencer.in, and D2Scale—with a collective team of over 300 members. Under his exemplary leadership, the agencies have thrived, despite challenges and hurdles, delivering consistent growth and success for a wide array of clients.

Vikas Chawla- Outstanding Leader of the Year

Reflecting on his experience over the last decade, Vikas Chawla, Co-Founder, of Social Beat said,“Leadership isn’t about perfection; it’s about being present. You don’t need to have all the answers, having confidence in your team makes a world of difference. Every step—from making tough decisions to navigating sleepless nights—demands resilience, strategic thinking, and unwavering commitment. My role is to support the team, inspire them, and foster a collaborative environment that enables collective success.”

This achievement celebrates Vikas’s leading by example and cultivating an environment where each team member can thrive. He has consistently driven results and positively impacted clients and colleagues by fostering a culture of continuous learning, innovation, creativity, and teamwork.

About Social Beat:

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India.

Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns.

They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.