12, Nov 2024
Udai Omni Hospital turns 50

Hyderabad, November 12th, 2024…..UDAI OMNI Hospital Turns 50. It celebrates the Golden Jubilee Celebrations. A small Clinic started in the by-lanes of King Koti by Dr Ved Prakash in 1974 now becomes a 150 bedded hospital.

Dr Udai Prakash

Addressing a press conference on this milestone achievement the 91-year-old Dr Ved Prakash, founder of the hospital said the erstwhile Udai Clinic, an orthopaedic hospital is now a multi-speciality hospital. It played an instrumental role in the development of specialist healthcare in the twin cities of Hyderabad and Secunderabad.

Among its most notable accomplishments, the hospital performs over 250 (two hundred and fifty) surgeries per month, while treating over 1 (one) lakh outpatients per year.

Dr Ved Prakash who is now 91 years old still practices, at least two hours a day. He is probably the oldest practicing doctor in India.

Dr Ved Prakash has a medical practice spanning over 60 years. A specialist in Orthopaedic and General Surgery. He was the President AP State Chapter of the Indian Orthopaedic Association. He is now supervising or performing over 500 surgeries a year at UDAI OMNI Clinic.

The real god for us is the patient in our hospital and not doctors, Dr Ved Prakash said. We try to avoid surgeries as much as possible, he added. Life’s aim shouldn’t be just to make money. A hospital is not a means to make money. Serve with care, he added.

We are the most ethical hospital. No one can be more ethical than us said Dr Raghava Dutt Mulukutla, Chief of Spine Surgery. Doctors are not gods. They are human beings. Please do take a second opinion. It is your fundamental right, he said.

Speaking about spine surgery in India, Dr Raghava Dutt Mulukutla, Director and Chief of Spine Surgery at Udai Omni Hospital and Apollo Health City who in last served as the President of the Association of Spine Surgeons of India (ASSI) and the Orthopaedic Association of South Indian States (OASIS) said Indian Spine Surgery reached great heights. We have 400 spine surgeons in India which is very good, he said.

Replying to a question if they had any expansion plans, Dr Udai Prakash – Joint Replacement Surgeon and Sports Injury Specialist, the son of Dr Ved Prakash said that they don’t have any such expansion plans.

Dr Raghava Dutt said the best of the best hospitals in the world remain as single units and we don’t believe in expansion and dilution of services. It is better to have a world-class than expand and dilute he said

Good surgeon not who operates well but the one who knows how not to operate but treats and offers relief, they added. Surgery has to be the last option. We do partial knee replacement so there is no need to replace the knee fully. Certain conditions can be treated with a partial replacement, Dr Udai Prakash said.

Udai Clinic joined hands with Incor’s Omni Group of Hospitals in the recent past he shared.

Dr Dutt’s work is now featured in an IIT medical study. Contributing its fair share to the development of medical tourism in the city, the hospital treated patients from all over the country as, well as international patients hailing from Somalia, Yemen, Sudan, Kenya, Iraq, UAE, USA, Australia, and many other territories.

5, Nov 2024
Empowering Lives through Innovation: OPAI Advocates for Policy Recognition of Prosthetics and Orthotics in India

International Prosthetics and Orthotics Day 2

New Delhi, November 5th, 2024: On International Prosthetics and Orthotics Day, the Delhi Chapter of the Orthotics and Prosthetics Association of India (OPAI) hosted a 1-Day Conclave at Hindi Bhawan to emphasize the transformative role of prosthetics and orthotics in empowering people with disabilities. The event advocated for stronger policy-level recognition of prosthetics and orthotics (P&O) expertise in government decision-making, including in the Paralympic selection process.

Shri Rajesh Aggarwal, Secretary, Department of Empowerment of Persons with Disabilities, Ministry of Social Justice & Empowerment, highlighted the importance of reliable data for understanding disabilities in India, noting that over 95% of registered cases involve 40% or more disability, as per UDID data. “The government is making district-wise data on 21 types of disabilities available for public use, helping drive informed solutions,” he shared. Mr. Aggarwal also outlined efforts to streamline assistive technology distribution, aiming to reduce prosthetic fitment time from 45 days to just 7 days, and to ensure that services are accessible within 100 km for all individuals. He further added, “With India expressing formal interest to host the Olympics and Paralympics in 2036, there is an even greater need to enhance our support systems for para-athletes and bring advanced prosthetic and orthotic care to the forefront.”

Shri Agendra Kumar, Secretary of OPAI Delhi Chapter and Organizing Secretary for IPOD 2024, underscored the need for policy inclusion, stating, “Our professionals play a crucial role in the lives of those they serve. Policy support is essential to our mission of making rehabilitation and mobility accessible to all. There is an urgent need for the insurance sector to include prosthetic and orthotic services, and P&O professionals must be involved at all levels of para-sports.”

Shri Rajesh Das, President of OPAI Delhi, added, “Our work in prosthetics and orthotics restores dignity and independence. With strong government policies and affordable ‘Make in India’ solutions, we can ensure everyone has access to essential care. Together, we are transforming lives.”

Shambhu Kumar Yadav, Vice President of OPAI Delhi, echoed the sentiment: “Prosthetic and orthotic professionals are essential to India’s healthcare framework. Their work empowers individuals and brings dignity through mobility.”

Treasurer Shri Tapas Behera noted, “IPOD 2024 shines a light on the critical role P&O professionals play. By integrating these services into government schemes, we can expand our reach and impact.”

Dr. M C Das National President of OPAI, remarked, “IPOD 2024 is a milestone event in our journey to integrate prosthetic and orthotic care into government schemes, ensuring no one is left behind. This platform amplifies our commitment to accessible, high-quality care and reinforces the vital role P&O professionals play in both healthcare and para-sports.”

The event underscored OPAI’s commitment to advancing inclusion, collaboration, and innovation in rehabilitation services, ensuring every individual can live a life of dignity and independence.

5, Nov 2024
GCCA India joins hands with Xynteo’s Build Ahead coalition to decarbonise India’s construction sector

Deepak Khetrapal of Orient Cement, Co-Chair, GCCA India

Mumbai, November 05th, 2024: The Global Cement & Concrete Association (GCCA) India and Xynteo announced the signing of a Memorandum of Understanding (MoU), marking GCCA India’s partnership with Xynteo’s Build Ahead coalition. This landmark agreement aims to accelerate the decarbonization of India’s construction sector through increased use of low-carbon cement and concrete.

The two-year partnership will leverage GCCA India’s expertise in the cement and concrete industry alongside the collective efforts of the Build Ahead coalition. The partnership will kick off with a critical green taxonomy and emission thresholds development exercise for cement and concrete. This foundational work will help shape policy for the production and use of low-carbon cement in India, addressing the urgent need for nation-specific definitions and standards. It will also provide several key benefits, enabling both short- and long-term innovations in the cement and concrete industry while determining how definitions and thresholds for ‘green’ cement and concrete will evolve over time, as well as creating inclusive definitions that encourage manufacturers across the emission spectrum to take action and consider the impact of future technologies.

Mr. Deepak Khetrapal – Managing Director – Orient Cement and Co-Chair of GCCA India, said

“The reduction of clinker factor and the increasing use of supplementary cementitious materials (SCMs) in cement manufacturing is an important decarbonisation lever for the industry. Developing an India-specific definition for ‘low-carbon’ or ‘Green’ cement and concrete is the need of the hour, and it is crucial for the development of a net zero CO2 roadmap for the Indian cement and concrete industry. It is essential to develop India-specific low-carbon cement and concrete taxonomy and emission intensity thresholds that align with the Indian cement & concrete Industry.

We are glad that collaborating with Xynteo and the Build Ahead coalition, which includes prominent companies in the building and construction space, will help develop green public procurement guidelines for the transition towards low or near-zero emission products, leverage transition financing for activities that will drive emission reduction and the commitment to reach net zero CO2 by 2070 in India”.

Speaking at the occasion, Suman Jagdev, Partner at Xynteo & Programme Director of Build Ahead, said, “We are excited to welcome GCCA India as a key partner of the Build Ahead coalition. Starting with the development of a green taxonomy for cement and concrete, this collaboration will mark a significant step towards realising our vision of a sustainable built environment in India. By combining Xynteo’s expertise in driving systemic change with GCCA India’s deep industry knowledge, we are poised to make substantial progress in reducing the carbon footprint of India’s construction sector.”

Thomas Guillot, the Chief Executive of the Global Cement and Concrete Association, which works closely with GCCA India, applauded the signing of the MoU.

“India plays a significant role in our global industry’s decarbonisation journey. Delivering on the net zero aspirations of India’s cement industry needs supportive policies from its government, as well as the inclusion of the cement value chain. Primary amongst these is low carbon procurement. To this end, GCCA has published, and will formally launch at COP29, global definitions for low carbon and near zero cement and concrete to align with the Clean Energy Ministerial’s Industrial Deep Decarbonisation initiative (IDDI), which is co-chaired by the Indian government. These definitions are designed to be adopted by member countries, adapted to suit local practice and for targets at the state level to be overlaid on them. We look forward to working with our GCCA members and Build Ahead to develop this work.”

Beyond taxonomy development, the partnership will also focus on:

1. Joint engagement with government and multilateral organizations on partnerships for energy transition and industrial decarbonization.

2. Sharing of research findings and technical inputs to develop industry narratives for low-carbon building materials.

3. Exploration of demonstration projects for sustainable construction practices.

This partnership comes at a crucial time as India continues to urbanize rapidly, making sustainable construction practices more important than ever. The collaboration between GCCA India and Build Ahead is expected to play a pivotal role in shaping policies and practices that will drive the adoption of low-carbon building materials across the Indian construction value chain.

4, Nov 2024
LM Wind Power and United Way Bengaluru (UWBe) Join Hands to Revitalize Doddasaggere Botanical Garden through Water Conservation Initiatives

Water bodies at the Doddasaggere Botanical Garden

Koratagere, Tumkur District – November 04th, 2024: LM Wind Power (India) Pvt. Ltd., in partnership with United Way Bengaluru (UWBe), successfully inaugurated two water bodies in the Doddasaggere Botanical Garden, marking a major milestone in sustainable water conservation and ecosystem restoration. The ceremony, graced by leaders from LM Wind Power, UWBe, and The Department of Horticulture, Karnataka, included a traditional Bagina ritual to celebrate the filling of the ponds and the positive impact the project will have on the botanical garden.

Spanning 228 acres, Doddasaggere Botanical Garden is part of an ambitious project by the Karnataka Department of Horticulture to establish five botanical gardens in Karnataka, modelled after the iconic Lalbagh Botanical Garden in Bengaluru. This biodiversity hub, now home to diverse bird and reptile species and lakhs of trees and plants, previously relied heavily on borewells for its water needs. The creation of the new pond and the restoration of the existing one have made the garden self-sufficient, storing an impressive 4.5 crore Liters of rainwater to support year-round irrigation and biodiversity sustenance.

Water bodies at the Doddasaggere Botanical Garden 1
Water bodies at the Doddasaggere Botanical Garden

“Being part of this transformative project at Doddasaggere Botanical Garden is a meaningful step in our commitment to sustainability. Together with United Way Bengaluru and the Horticulture Department, we have created water resources that will nurture this green space for years to come. It’s rewarding to know that our collaboration is contributing to Karnataka’s environmental heritage, and we look forward to more such initiatives that make a lasting difference for both nature and the community “said Rajesh Lobo, Executive – Senior Plant Director, LM Wind Power

“We extend our heartfelt gratitude to LM Wind Power and United Way Bengaluru for their remarkable dedication in restoring waterbodies at Doddasaggere Botanical Garden. Their partnership has revitalized essential water resources and aligns with our mission to develop sustainable green spaces that support biodiversity. This project exemplifies the power of public-private collaboration in advancing environmental conservation, and we are eager to see more such initiatives that contribute lasting benefits to Karnataka’s ecological heritage.” – Said Dr. M. Jagadesh, Joint Director, Horticulture Department, Lalbagh Botanical Garden, Bengaluru

“Our enduring partnership with LM Wind Power and the Horticulture Department has empowered us to develop impactful, sustainable solutions for local communities. The successful restoration of ponds at Doddasaggere Botanical Garden showcases the incredible results we can achieve through collaboration. We are thrilled to see our shared vision materialize and are eager to continue our journey together, embarking on many more initiatives that benefit both the environment and the communities we serve” said Rajesh Krishan, CEO, United Way of Bengaluru.

Water bodies at the Doddasaggere Botanical Garden 2
Water bodies at the Doddasaggere Botanical Garden

About United Way Bengaluru (UWBe)

UWBe, part of United Way Worldwide, is an NGO focused on social issues that seek immediate and long-term attention. As an organization, UWBe believes in “mobilizing the caring power of the communities.” The chapter catalyses unified efforts from corporates, civic bodies, and citizen associations to bring about visible change. The organization works in four key areas – Environment, Education, Healthcare, and Livelihood. Currently, UWBe is implementing four flagship campaigns that serve important purposes: ‘Wake the Lake’ works to protect Bengaluru’s lakes, ‘One Billion Drops’ aims at conserving rainwater through percolation pits, ‘Born Learning’ helps provide nutrition and education to very young children and ‘Rural Rising’ aims to develop and empower the rural communities. Besides, Covid relief work is another key area where the organization is helping healthcare institutions, healthcare professionals, and other organizations working towards Covid relief. For more information,

https://www.uwbengaluru.org.

About LM Wind power

www.lmwindpower.com

LM Wind Power, a GE Vernova business, is an industry-leading developer and manufacturer of high-quality rotor blades for onshore and offshore wind turbines with blade services solutions and a global manufacturing footprint, headquartered in Denmark. LM Wind Power has produced over 270,000 blades since 1978, corresponding to 152 GW installed capacity and mitigation of 332 million metric tons of CO2 emission. As part of its sustainability journey, LM Wind Power became the first carbon-neutral company in the wind industry in 2018

28, Oct 2024
MRF Tyredrome Opens In Mumbai

Mr. K. M. Mammen, Chairman and Managing Director, MRF Ltd., inaugurating the MRF Tyredrome

MRF, the leading Tyre Manufacturer in India, is excited to announce the grand opening of its one-of-a-kind showroom and customer service center, The MRF Tyredrome, located at Poonam Chambers, Worli, Mumbai on 27th October 2024.

This state-of-the-art facility will provide customers with world-class tyre and wheel care services, designed to enhance vehicle performance, safety and longevity.

The Tyredrome is manned by MRF trained engineers and technicians who operate the finest precision equipment necessary for the delivery of the best in wheel care services, along with expert guidance in maintenance services, all in a welcoming and comfortable environment for customers.

The machines and equipment used at the Tyredrome are imported from leading global manufacturers, and are the best available in the country.

Mr. K. M. Mammen, Chairman and Managing Director, MRF Ltd., inaugurating the MRF Tyredrome 2

Services offered include – Robotic Wheel Alignment, Diagnostic Wheel Balancing, Vehicle Safety Test Lane, Electronic Headlight Alignment, A/C Recovery and Recharging, Specialized Two-Wheeler Tyre Services, and Tubeless Tyre Repair. With an extensive range of MRF tyres to choose from, customers can find the perfect replacement tyres for their vehicle.

At the inauguration of the Tyredrome, Mr. K. M. Mammen, Chairman and Managing Director of MRF Ltd. stated, “We are thrilled to launch the Tyredrome in Mumbai, bringing Asia’s finest tyre and wheel care service to the city. For over three decades, we have been delighting customers with an unparalleled experience at our Tyredromes in other cities, and we are now looking forward to offering the same level of service and satisfaction to our customers in Mumbai.”

For more information, visit www.mrftyres.com/services/tyredrome, call us at 022-4802-3550 or email us at tyredrome.mumbai@mrfmail.com

26, Oct 2024
Syntel by Arvind Unveils NEOS TeleStar IP PBX System in Mumbai and Delhi: A Revolutionary Leap in Unified Communications

Mumbai, India – October 26th, 2024 – Syntel by Arvind, a leader in next-generation communication solutions, proudly announced the launch of its innovative NEOS TeleStar IP PBX system during an exclusive event at The Orchid Hotel in Mumbai on 15th October 2024, followed by launch in Delhi on 18th October 2024 at Crowne Plaza, marking a significant milestone in the evolution of business communications.

NEOS Telestar 02

The NEOS TeleStar is a state-of-the-art IP PBX system tailored to meet the demands of modern businesses. It offers a robust, scalable, and feature-rich solution that seamlessly integrates traditional and VoIP telephony. With scalability ranging from 16 to 670 ports (IP + TDM), NEOS TeleStar is designed to grow alongside businesses, ensuring seamless connectivity and enhanced communication efficiency.

Key Features of NEOS TeleStar:

Expansion Capacity: Supports 16 to 670 ports (IP + TDM).
Web-based Programming Interface: Enables remote system configuration and monitoring, minimizing downtime.
Security: Enhanced with AES-256 bit encryption and TLS/sRTP for secure communications.
Advanced Functionality: Includes inbuilt voice logger, voicemail, auto-attendant, conferencing, and call routing.
Seamless Communication Clusters: Connects up to 127 systems over IP for centralized management across multiple locations.
High Storage Capacity: Capable of storing up to 12,000 minutes of recordings.

NEOS Telestar 04

The launch of NEOS TeleStar has bought industry leaders and partners together giving them a firsthand experience on how NEOS TeleStar is set to revolutionize business communications. Commenting on the launch Mr. Paresh Shetty, CEO of Syntel by Arvind says “NEOS TeleStar represents a new era of Unified Communications. With its future-proof design, NEOS TeleStar is positioned to meet the evolving needs of businesses in today’s fast-paced environment. It empowers businesses to enhance productivity, reduce costs, and streamline communication processes.”

About Syntel by Arvind

Syntel by Arvind is part of Arvind Limited, one of India’s most respected conglomerates, with over 30 years of experience in Enterprise Telephony and Unified Communication solutions. The company has a strong presence in Enterprise Communication, Network Infrastructure, Audio-Visual System Integration, and Security & Surveillance solutions.

23, Oct 2024
United Way Bengaluru and AMD India enable digital classrooms in Davangere

Smart Classroom 3

Bengaluru, 23rd October 2024: United Way Bengaluru (UWB) in partnership with Zila Panchayat, Davangere supported by Advanced Micro Devices India Pvt. Ltd. (AMD), has set up digital classrooms enhancing coaching for students in Davangere district. These smart classrooms have been set up in 21 Pre-University Government colleges in the district.

The Joint Entrance Examination (JEE) by the National Testing Agency (NTA) under the Ministry of Education (MoE), Govt. of India is the basis for students entering the engineering stream. Considered as one of the toughest examinations in India, the JEE is the gateway for pursuing engineering as a career for students. In recent years, the quality of coaching has become a crucial factor in the probability of students getting a college and stream of their choice. Many students have to move cities to get quality training which uproots them from their family and local communities; it is also a large financial burden for the families to sustain such an effort. These barriers are a key reason many students find it difficult to score well in the JEE.

Recognizing this gap in the system, the Zila Panchayat, Davangere embarked on bringing world-class infrastructure available in the metros to Davangere by expanding access to technology with new smart classrooms. The ease of access and locally available infrastructure aim to bring quality training infrastructure to those who otherwise could not afford to travel to metros and to girls who have an interest but could not find coaching infrastructure locally.

It is anticipated that more than 6500 students studying in Davangere will benefit from these digital classrooms.

Speaking on the occasion Ms. Gunjan Krishna (IAS), Commissioner for Industrial Development and Director, Department of Industries & Commerce, Government of Karnataka said, “Enhancing opportunities by providing quality learning is the cornerstone of increasing the per capita income of the district. The children in Davangere have the talent to outshine their peers if we can give them the same infrastructure that the others have. The effort made by United Way Bengaluru and AMD to come together and help enhance the possibilities for children from the district to become engineers is laudable.”

Jaya Jagadish, Country Head, AMD India & SVP, Silicon Design Engineering said, “No child must have to live with the regret that they did not get the opportunity to make their life better. At AMD we draw from the societies we live in and Davangere is a prime example of how companies like AMD can build stronger and more resilient fraternities which contribute to nation building. Through our Corporate Social Responsibility initiatives, AMD provides many such enablement in STEM leadership for students. We are proud to have this opportunity to give back to society.”

Speaking on the occasion Mr. Rajesh Krishnan, CEO, United Way Bengaluru said, “United Way connects partners, donors, volunteers, and community leaders to tackle the root causes of the world’s most complex challenges while making a positive impact in the lives of millions of people. Together we are taking meaningful steps promoting inclusive and accessible education, ensuring that students have the tools they need to thrive in today’s digital age. The initiative of the Zila Panchayat will go a long way in bridging the gap and building talent while scaling the incomes in Davangere.

16, Oct 2024
Breaking Down Spinal Cord Injuries: A Comprehensive Guide

Dr. Umesh Srikantha, Sr Consultant - Neurosurgery, Head of Spine Services

By-Dr. Umesh Srikantha, Sr. Consultant – Neurosurgery, Head of Spine Services, Aster CMI Hospital, Bangalore

 Spinal cord injury (SCI) refers to damage to the spinal cord resulting from trauma or disease, which can lead to permanent changes in strength, sensation, and other bodily functions below the site of injury. This condition can significantly impact an individual’s quality of life, necessitating a comprehensive understanding of its causes, symptoms, diagnosis, treatment, and prevention.

 How Common is This Injury?
Spinal cord injuries are relatively common, with an estimated 20,000 new cases occurring in the India each year. The incidence is highest among young adults aged 16 to 30, primarily due to vehicular accidents, falls, and sports-related injuries.

 Symptoms
Symptoms of spinal cord injury can vary widely depending on the severity and location of the injury. Common symptoms include:
• Loss of movement or sensation in limbs.
• Difficulty breathing or coughing.
• Loss of bladder or bowel control.
• Pain or tingling sensations.
• Changes in sexual function.

The causes of spinal cord injuries can be categorized into traumatic and non-traumatic.

Traumatic causes include:
• Motor vehicle accidents.
• Falls.
• Sports injuries.
• Violent acts (e.g., gunshot wounds).
Non-traumatic causes include:
• Diseases (e.g., multiple sclerosis, spina bifida).
• Infections.
• Tumors.

Prevention
Preventing spinal cord injuries involves various strategies aimed at reducing risk factors.
Key prevention measures include:
• Wearing seat belts and helmets during activities like driving or biking.
• Implementing safety measures in the workplace and at home to prevent falls.
• Participating in safe sports practices and using appropriate protective gear.
• Educating individuals about the dangers of risky behaviors, particularly among young adults.

Diagnosis or Tests
Diagnosing a spinal cord injury typically involves a thorough medical history and physical examination, followed by imaging tests.
Common diagnostic tools include:
• X-rays: To check for fractures or dislocations.
• CT scans: To provide detailed images of the spine.
• MRI scans: To assess soft tissue damage and spinal cord condition.
• Neurological examinations: To evaluate sensory and motor function.

Complications
Spinal cord injuries can lead to a range of complications that can further impact health and quality of life, including:
• Pressure sores.
• Respiratory complications.
• Urinary tract infections.
• Deep vein thrombosis (DVT).
• Psychological issues, such as depression and anxiety.

Treatments
Treatment for spinal cord injury is multifaceted and may involve immediate care as well as long-term rehabilitation. Initial treatment aims to stabilize the injury and may include:
• Medication (e.g., corticosteroids) to reduce inflammation.
• Surgery to decompress the spinal cord or stabilize the spine.

Rehabilitation often includes:
• Physical therapy to improve mobility and strength
• Occupational therapy to assist with daily activities
• Psychological support to address emotional well-being
• Use of assistive devices to enhance independence

Spinal cord injuries represent a significant health challenge that affects individuals, families, and communities. While the impact can be devastating, advancements in medical research, rehabilitation, and assistive technologies continue to improve outcomes for those affected. Awareness, prevention, and timely intervention remain crucial in addressing the complexities of spinal cord injuries, paving the way for better management and enhanced quality of life for individuals living with this condition.

16, Oct 2024
Koffeetech Communications Restructures into Six Verticals for Growth and Expansion

Mumbai, Maharashtra – October 16 ,2024 – Koffeetech Communications, a forward-thinking digital marketing agency, has announced a strategic restructuring to drive more significant impact and growth across industries. As part of its expansion plan, Koffeetech has consolidated its operations into six specialised verticals: Communications, Labs, Media Works, Boosters, Studios, and Motion Pictures, positioning the agency as a digital marketing conglomerate. This transformative move also coincides with opening of new offices in Pune and Bangalore, marking the agency’s deepening presence in key markets.

koffetech

 Under the guiding principle “We Are KAAFI For You,” Koffeetech has become a trusted brand partner, offering digital solutions that blend creativity, strategy, and technology. With niche expertise in real estate, e-commerce, education, and more, Koffeetech is focused on delivering services that meet the evolving demands of today’s market and evolving industries. “Our vision has always been to provide specialised, innovative solutions that drive meaningful growth for our clients,” said Jay Rathod, Founder & CEO of Koffeetech Communications. “This restructuring into six verticals allows us to offer even more focused expertise while scaling our operations to meet the needs of clients across India and globally.”

Koffeetech Communications’ Six Vertical Powerhouses:
Communications: Focused on digital marketing, Communications manages SEO, social media strategies, and digital brand building.

Labs: The technology arm specialises in website development, app development, and digital transformation.

Media Works: The Public Relations vertical Specializes in media buying and reputation management. It helps brands communicate their stories effectively across multiple channels while managing event planning and crisis management.

Boosters: Boosters is designed to accelerate business results across all platforms by driving digital growth through data-driven performance marketing, paid search, social media advertising, influencer collaborations, and mobile marketing.

Studios: To create a strong foundation for any brand, innovative branding and design solutions are essential. By crafting standout visuals that capture attention and launching high-impact ad campaigns that drive engagement, brand identity can be enhanced and overall market presence elevated.

Motion Pictures: Motion Pictures specialises in high-quality video production, creating compelling corporate films, product showcases, and ad films. The team focuses on storytelling for brands for a lasting impact.

Our geographical footprints have expanded in the last few months since the beginning of this year. This is an approach to positioning ourselves and smoothly serving clients across India’s major business hubs. It is not just about clients but also about tapping into a broader talent pool and giving us more bandwidth to work with not just our real estate clients but also the e-commerce, education, and healthcare sectors alongside other major sectors.

“Our expansion into Pune and Bangalore reflects our commitment to growth, both in terms of team size and client reach,” Rathod continued. “We know the growing market in various industries in these cities. And there is more to come.”

Koffeetech has cultivated long-term partnerships with brands across India, helping them navigate the complexities of the digital landscape. The agency’s growing team now numbers over 75 skilled professionals, and this number is still increasing because we focus on specialised talent for each vertical, we have launched.

 Koffeetech has solidified its niche expertise in real estate, where its digital marketing solutions have helped developers increase lead generation, brand awareness, and sales. A Morgan Stanley report predicts that India’s e-commerce market will reach $200 billion by 2026, with a 30% compound annual growth rate. And Koffetech is all set to be the force that helps drive it.

We all know India has seen a surge in foreign direct investments in education, amounting to USD 9.51 billion between 2000 and 2024, boosting both higher education and EdTech sectors. In the education sector, Koffeetech is recognised for delivering results that drive student enrolment through targeted campaigns across digital platforms, and we are committed towards it.“Whether we’re working with real estate developers, educational institutions, or e-commerce brands, our goal is to provide them with strategic, impactful services that drive real results,” added Rathod.

16, Oct 2024
Indulge in Fresh Flavours at Cafe Delhi Heights’ PASTA LA VISTA PASTA FRESCA Festival

Cafe Delhi Heights is excited to announce its month-long pasta festival, PASTA LA VISTA PASTA FRESCA, from 15th October to 15th November 2024. This festival brings the finest handmade, fresh pasta to food lovers, offering a range of authentic Italian dishes that can be customised to your preference.

pasta

 Guests can indulge in various pasta options, including fettuccine, spinach and goat cheese ravioli, linguine, cannelloni, and lasagna, each made fresh for the festival. To complement the pasta, the menu features a wide selection of sauces, from the spicy kick of Arrabiata to the creamy richness of Carbonara. Whether you choose a light Pomodoro sauce, the earthy notes of truffle with mushrooms, or a tangy Frutti di Mare with seafood, every dish is crafted to deliver bold, unforgettable flavours.

 Speaking of the festival, Vikrant Batra, Co-Founder of Cafe Delhi Heights, says, “At Cafe Delhi Heights, we’ve always celebrated diverse cuisines, and with the Pasta Fresca festival, we wanted to bring the true essence of Italian flavours to our guests. From handcrafted pasta to rich sauces, every dish reflects the love and care that goes into making authentic Italian food. We are confident this festival will create lasting memories for our patrons.”

 For meat lovers, there are tempting add-ons like grilled chicken, minced lamb, bacon, and smoked chicken, which can be paired with your choice of pasta and sauce. The options are endless, ensuring every visit to Cafe Delhi Heights during this festival is a new experience for the palate.

 This limited-time festival promises to be a pasta lover’s dream, blending rich ingredients, traditional Italian cooking, and modern culinary innovation. Be sure to visit any Cafe Delhi Heights outlet to savor these delectable creations.