Category Archives: News

Aflatoon Brings a Flavorful Twist this Navaratri

Celebrate this Navratri with Aflatoon’s exciting take on vegetarian North Indian cuisine! Brought to you by the House of SOCIAL, Aflatoon offers a delightful array of festive dishes that bring a contemporary twist to beloved classics. As the nine days of Navaratri inspire many to enjoy vegetarian delights, Aflatoon’s carefully curated menu perfectly complements this celebration, adding vibrant flavors to your festive table.

With a name as unique as its offerings, Aflatoon delivers a fresh and quirky spin on North Indian favorites. Every dish is designed to evoke the comfort of familiar flavors while introducing a playful element of surprise in every bite. Aflatoon’s signature bright, cheerful packaging—featuring psychedelic designs, vibrant square boxes, and reusable glass jars and copper tins—makes the dining experience even more memorable, right from the moment it reaches your door.

The standout dishes are a feast for both the eyes and taste buds. Try the Angoori Golgappe, mini golgappas filled with a zesty aloo mixture, paired with khatta and meetha pani for a burst of tangy flavor. The 6 Chili Kadai Paneer brings a smoky, spicy experience to life, combining crisp paneer cubes with six distinct varieties of chilies, tomatoes, and aromatic spices. For indulgence, the Malai Paneer Biryani combines rich paneer cubes with fragrant basmati rice. For a comforting classic, the Dhaba-Style Dal Makhani is slow-cooked to perfection, featuring black lentils and kidney beans in a creamy tomato gravy, finished with a hint of butter.

The chaat selection offers a colorful twist with the Kale and Palak Patta Chaat, a vibrant medley of kale and palak fritters, crispy quinoa, orange segments, pomegranate, and dal moth, served with mint chutney, saunth, and yogurt—a deliciously refreshing combination. There’s also the Crispy Quinoa and Bhalla Chaat, where crispy quinoa meets fluffy bhallas, served with a trio of orange chutney, chili-mint chutney, yogurt, and saunth.

For kebab lovers, there’s a tempting variety to indulge in. The Pickled Paneer Tikka features paneer marinated in achari spices and baked in a tandoor to perfection, served with chili-mint chutne. The Lotus Stem Shammi Kebab is a delicate, melt-in-the-mouth shammi kebab made with lotus stem and lentils, finished with a subtle hint of cardamom. The Broccoli Malai Tikka Au Gratin is an elegant take on broccoli florets, marinated in a creamy mix of cashew and cheese, baked in the tandoor, and drizzled with rich truffle oil for a luxurious finish.

Olixir Oils Expands Wellness Portfolio with Launch of New Hair and Skin Care Products

Ahmedabad, October 05, 2024: Olixir Oils, the cold-pressed oil brand of NK Proteins Private Limited, on Friday announced the expansion of its wellness portfolio by launching four new products. These include Hair Growth Oil, Hair Nourishing Oil, Complete Hair Care Oil, and Face Oil, aimed at providing natural solutions for healthier hair and skin. The new products reflect Olixir’s commitment to offering high-quality cold-pressed oils rooted in natural ingredients.

The new collection is formulated with essential oils like Bergamot, Ylang-Ylang, Primrose, Rose, Rosemary, and Lavender, as well as cold-pressed oils like Moringa, Coconut, and Castor. Each product is designed to support holistic hair and skin care, using the best of nature’s resources. These oils are known for their nourishing, hydrating, and restorative properties, making them perfect for those looking to incorporate wellness into their daily routines.

Moringa is a highly valued natural ingredient known for its rich nutrient profile, offering essential vitamins, antioxidants, and fatty acids that deeply nourish and revitalise both hair and skin. Packed with vitamins that promote hair strength and healthy growth, Moringa Oil stands out as a key ingredient. Its potent antimicrobial and anti-inflammatory properties soothe the scalp, combat dandruff, and add shine, making it the ultimate powerhouse for holistic hair care.

Ms. Priyanshi Patel, Founder of Olixir Oils, expressed her vision for the expanded wellness line, stating, “Our goal is to elevate everyday self-care routines by providing premium products that are inspired by tradition and rooted in purity. With this new wellness line, we have combined our expertise in crafting cold-pressed oils to create a range that consumers can trust for their hair and skin health. We believe in offering products that are natural, effective, and provide holistic benefits.”

The Hair Growth Oil is a blend of Castor Oil, Moringa Oil, and Ylang-Ylang Oil that promotes hair growth, reduces dandruff, and improves scalp health. It also offers stress relief and reduces inflammation. The Hair Nourishing Oil is formulated with Coconut Oil, Moringa Oil, and Bergamot Oil, providing hydration and nourishment while promoting relaxation. It also boasts anti-ageing and anti-inflammatory benefits, making it a versatile addition to any hair care routine.

The Complete Hair Care Oil, made from Coconut Oil, Castor Oil, Moringa Oil, Rosemary, and Lavender, provides comprehensive care for dry and damaged hair, offering moisture, protection, and improved texture. The Moringa Primrose Face Oil combines Moringa Oil, Evening Primrose Oil, and Rose Oil to deliver deep hydration, reduce signs of ageing, and improve skin tone and texture.

These oils are designed to be versatile, suitable for various hair and skin types, and can be used as pre-shampoo treatments, leave-in conditioners, or daily skincare. They are crafted with natural, sustainable ingredients, ensuring optimal benefits and effectiveness.

Kapture CX Collaborates with Google Cloud to provide superior Customer Experience across industries

India, October 2024: Kapture CX, India’s leading GenAI-powered CX automation platform has recently announced its collaboration with Google Cloud to provide intelligent customer experience across industries. As part of the collaboration, KaptureCX has onboarded its market-leading CX and CRM solution on Google Cloud Marketplace to offer superior, AI-powered CX and CRM software to organisations of all sizes.

With an accelerated digital transformation, digitally native brands and industries including retail, and BFSI are increasingly relying on advanced CX technology to meet rising customer expectations. This makes a seamless, omnichannel experience crucial for their brand loyalty and Kapture CX is continuing to revolutionise that space by offering personalization in optimising customer journeys and offering a fertile ground for highly secured and efficient customer support. With KaptureCX, over 1000+ customers have found a unified platform to empower their support agents to handle large volumes of interactions across multiple channels with Gen-AI powered automation.

In its forward-looking bets, Kapture CX has partnered with Google to provide CX solutions to these industries. The CX platform has undertaken a revolutionary step in the space by incorporating Google’s products Dialogue flow and CCAI into its solution.

Delighted with the announcement, Gaurav Juneja, CRO & Head of Partnerships of Kapture CX said, “Joining hands with Google Cloud is an extension to our present commitment to achieving high end customer satisfaction and reducing cost by improving operational efficiency. This integration marks a pivotal step in our journey that will help us combine our expertise with Google’s cutting-edge AI and empower businesses to delight the customers with a turnkey omnichannel contact centre.”

As part of the strategy, Kapture CX will incorporate Google’s Dialogflow CX (advanced), augmented with built-in Gen AI features in Vertex AI Agent Builder. Subsequently, it will help the brands deliver more natural, contextual and personalised customer conversations even with virtual agents. Additionally, it will allow brands to deploy the platform across CX channels including web, messaging, email, etc. in the shortest time possible and manage their virtual agents and scale with ease.

“We are always excited to see our customers build innovative products using our technology and KaptureCX is doing just that and offering solutions to its diverse customers across sectors.”, said Bikram Singh Bedi, Vice President and Country MD at Google Cloud India

Additionally, Kapture CX will also integrate Google’s Contact Center AI (CCAI) Platform, a Contact Center as a Service (CCaaS) solution offering security and privacy, along with unified data. By enabling brands to automate and manage multiple and large volumes of tickets, the CX platform will empower brands to deliver intelligent multimodal customer experiences across channels.

Shillong witnessed robust growth across Home, Kitchen and Outdoors business on Amazon.in ahead of the festive season

Shillong, 5th October 2024: With the onset of the festive season, Amazon.in has reported double-digit YoY growth of 20% in Shillong across the Home, Kitchen, and Outdoors business. The demand for bath faucets and accessories has grown by 70% YoY, along with a 40% YoY increase in bath hardware, reflecting a growing interest in home improvement and upgrading bathroom functionality. Additionally, professional and specialized tools have seen strong YoY growth with vehicle tools growing by 25% YoY and power tools by 35% YoY.

In Meghalaya, the demand for products such as lighting fixtures, floor mats, and liners has grown by 30% YoY, reflecting a growing customer preference for enhancing home aesthetics. Furthermore, both Shillong and Meghalaya have seen a 55% YoY rise in demand for craft supplies, reflecting a heightened interest in DIY activities.

Commenting on the occasion, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India, said “As the festive season kicks off, we remain committed to offering our valued customers a wide selection of products, unparalleled convenience, and exciting deals to deliver the ultimate shopping experience. Shillong is an important market for us, and we have witnessed a notable growth of 20% YoY in our Home, Kitchen, and Outdoors business. This further strengthens our position as India’s most trusted, preferred, and loved online marketplace. We remain dedicated to supporting our brand partners and sellers while spreading joy to our customers in Meghalaya and across the country.”

Meghalaya is an important market and plays a significant role in driving the growth for Amazon.in. As India’s most loved marketplace, Amazon.in will continue to work with local stores and MSMEs across the state and country, bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses. The online marketplace has over 41 service partners across 28 cities, 1 delivery station in the Northeast, and over 425 sellers in Meghalaya. Over the years, Amazon.in has invested in creating a robust physical infrastructure across India and has 2 fulfillment centers and 1 sortation center in the Northeast along with hundreds of Amazon-owned and partner delivery stations. Additionally, the online marketplace has recently opened 3 new fulfillment centers across India including 1 in the Northeast.

The first 48 hours of the Amazon Great Indian Festival 2024, which started on 27th September, have seen the biggest ever opening for the sellers and brand partners on Amazon.in with nearly 11 crore customer visits and over 8,000 sellers surpassing INR 1 lakh in sales. Customers got access to more than 25,000 new product launches across categories such as laptops, TVs, fashion and beauty, home décor, appliances, furniture, smartphones, and groceries from top brands. More than 140% of Prime members shopped during the first 24 hours and purchased 8X more than their average daily purchases, across over 3 lakh unique products including smartphones, beauty products, apparel, and everyday essentials.

MSU & Polaris School of Technology Host Orientation for Integrated B.Tech Program in AI & ML

Medhavi Skills University (MSU) and Polaris School of Technology (PST) hosted a successful orientation session for MSU’s prestigious four-year Integrated B.Tech program in Artificial Intelligence (AI) and Machine Learning (ML) at the VRR Convention Center, Electronic City, Bengaluru. The orientation witnessed the participation of key leaders from both MSU and Polaris, highlighting the commitment to industry-academia integration.

Cricket legend and Indian Cricket Team’s former captain Sourav Ganguly, who serves as an advisor at Polaris graced the event. He engaged in an insightful conversation with the students. Sharing his views on the collaboration, Mr. Ganguly highlighted the importance of industry-academia collaboration in higher education for bridging the gap between traditional education and practical industry needs.

Representing MSU, Mr. Tejash Bagri, Chief of Staff, Chancellor’s Office, and Dr. Lalit Narayan, Dean of Academics & Skill Integration, attended the ceremony, reflecting MSU’s leadership in skill-based higher education. From Polaris, Co-founder & COO Bhaswat Agarwal and Co-founder & CEO Mukul Rustagi graced the event, emphasizing the innovative and industry-relevant approach to engineering education. The orientation set the tone for a transformative learning experience, blending academic knowledge with hands-on industry training.

This program is the first of its kind, offering industry-immersive, new-age skill training that meets the evolving demands in the fields of Artificial Intelligence and Machine Learning. The course, curated by MSU with PST as the Industry Skilling Partner, is aligned with the National Education Policy (NEP) 2020, providing students with advanced learning opportunities.

Students enrolled in the program will benefit from a rigorous, practice-driven learning approach, ensuring they gain the necessary skills and expertise required in the industry. The curriculum also includes immersive experiences in tech parks located in Bangalore and Noida, surrounded by leading IT companies. Starting from the third semester, students will engage in on-the-job learning and internships, with 5-6 internships spread across the entire program, offering them practical exposure and industry insights.

In addition to this, students will receive guidance and mentorship from experienced IITians, who bring their extensive industry networks and experience with high-growth tech startups, multinational corporations (MNCs), and leading MAANG companies. This mentorship will provide students with the direction and support they need to excel in the dynamic world of AI and ML.

The classes for the Integrated B.Tech program have already begun. This pioneering course, part of MSU’s WISE initiative, will offer students an immersive learning experience with opportunities for industry exposure, skill enhancement, and financial independence through paid internships. With this collaboration, MSU and Polaris aim to equip students with the technical and practical skills necessary to excel in today’s competitive job market.

Chola MS Partners with TTIBI to Launch Innovative ‘Pay How You Drive’ Insurance Model

Bengaluru, 5th October 2024: Chola MS General Insurance, a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Company Limited of Japan, in conjunction with Toyota Tsusho Insurance Broker India Pvt. Ltd. (TTIBI), has expanded the insurance product offerings by introducing Pay How You Drive (PHYD) for Innova Hycross model.

The ‘Pay How You Drive’ leverages the Embedded Connected Car technology in the vehicle to arrive at driving scores based on critical driving metrics such as speed, braking, acceleration, and distance traveled. This driving score data is then used to calculate customized premiums for each policyholder.

Speaking on the occasion Mr V. Suryanarayanan, Managing Director of Chola MS, stated “Our collaboration with TKM and TTIBI is driven by our mission to provide innovative, customer-focused insurance solutions. We are excited to offer the ‘Pay How You Drive’ insurance product that rewards policyholders’ safe driving behaviour with transparency and reliability. This offering enables Toyota Hycross policyholders to determine their insurance costs.”

Mr Takayuki Ueda – Managing Director, CEO & Principal Officer, Toyota Tsusho Insurance Broker India Pvt. Ltd. (TTIBI) said “Marking a significant milestone in India’s insurance landscape, Pay-How-You-Drive (PHYD) has been launched, drawing inspiration from Japan’s successful usage-based insurance models. Leveraging Japan’s expertise in telematics-driven insurance, the partnership between TTIBI and Chola MS combines global best practices with local insights, adapting Insurance framework to India’s unique market conditions. This collaboration aims to provide impressive results and rewards safe driving habits, promotes road safety, and empowers customers to control their insurance premiums, enjoy personalized benefits, and contribute to a safer driving culture.”

Roha Realty Evolves into Vida Realty: Embarking upon a Journey of Customer-Centric Excellence

Mumbai, 5th October 2024: In a groundbreaking move, Roha Realty has officially rebranded into Vida Realty, ushering in an exciting new chapter poised to reshape the real estate industry. This change aims to boost consumer trust and engagement, which will help create a more personalized experience for buyers, ensuring their unique needs and aspirations are met throughout the home-buying journey. This rebranding is more than just a name change—it marks a revolutionary shift towards delivering homes that enrich lives, with a focus on innovation, sustainability, and quality.

The name “Vida,” meaning life in Spanish, symbolizes the company’s dedication to crafting homes that will uplift the standard of living of Vida residents. Vida Realty’s new logo, inspired by the five elements of life—Earth, Water, Air, Fire, and Ether—reflects this holistic vision. These elements not only represent sources of energy and growth but also align with the company’s core values of sustainability, durability, and community building. The five petals of the logo encapsulate Vida Realty’s five commitments: Buy Back Guarantee, Quality Assurance, On-Time Delivery, Payment Assurance, and Sustainability.

“We’re not just rebranding; we’re redefining what it means to deliver exceptional homes,” said Harshvardhan Tibrewala, Managing Director of Vida Realty. “With this revitalization, we’re welcoming a future where sustainability and customer satisfaction are at the forefront, delivering homes that stand the test of time. Our commitment to innovation and quality will not only meet but exceed the expectations of our residents, fostering a vibrant community where everyone can thrive.”

Vida Realty will carry forward Roha Realty’s legacy of trust and excellence while incorporating new initiatives aimed at promoting sustainable living, community building and modern construction techniques. This includes the adoption of aluminum shuttering technology for enhanced durability and green building practices such as rainwater harvesting and energy-efficient systems, ensuring long-lasting and eco-friendly developments.

One of Vida Realty’s standout features is its exclusive Buy Back Guarantee, offering customers the unique option to sell their apartment back at the original price within 30 days post-possession, providing unmatched security and confidence. The brand also maintains a strong commitment to timely project delivery and rigorous quality assurance, ensuring that every home exceeds customer expectations.

Looking ahead, Vida Realty plans to launch several flagship projects in Mumbai, with developments in Jogeshwari, Byculla, and Chembur scheduled for FY24-25, followed by Borivali, Tilaknagar, Parel, and additional projects in Chembur in FY25-26. Furthermore, Vida Realty plans to develop 5 million square feet of new inventory, valued at ₹3,000 crores, with ₹1,500 crores worth of projects set to launch in the upcoming year. These initiatives will showcase the company’s commitment to sustainable living, modern amenities, and community-focused development, reinforcing its vision of “Building a Better Life” through the creation of vibrant, thriving communities.

3914 Indian Firms Thrive in DMCC, Says Bassel Bitar

Hyderabad, October 05, 2024….. The Dubai Multi Commodities Centre (DMCC), a commodities exchange and free-trade zone in the United Arab Emirates organised a roadshow on doing business in Dubai in FTCCI on Friday.

Addressing a hundred-plus gathering, Bassel Bitar, Regional Representative, DMCC–Asia and Eastern Europe said Dubai is one of the world’s top business hubs. DMCC facilitates trade flows and attracts investment while delivering the finest infrastructure and support services to our members to help their businesses grow. Dubai is more known as a shopping destination, but it is also a business hub he said and added that established in 2002, DMCC has 24000 members representing 187 countries and 80,000 people working in it. DMCC is a country within the country he said. Brand Dubai has been gaining a lot of traction, he told the gathering.

Speaking further he added that 3914 Indian companies have already set up shops in DMCC and doing business.

Siddharth Shah, Head of DMCC India Promotional Office said that the local office was set up to help Indian entrepreneurs set up their base in Dubai without much hiccups.

Ravi Kumar, Senior Vice President of The Federation of Telangana Chambers of Commerce and Industry (FTCCI). which organised the interactive session said the advantages of Dubai are it provides centralised time zones that benefit businesses to reach out to their clients located across the world in a single day. Dubai is a transit point for most of the countries and its airport is world-famous due to the number of flights.

Speaking further he added that DMCC being an independent authority exempts companies operating in the free trade zone from taxes, customs duties and regulations

Chakravarthi AVPS, Chair International Trade and Business Relations Committee said Telangana industries can benefit significantly by collaborating with the Dubai Multi Commodities Centre (DMCC). For better collaboration with the Dubai Multi Commodities Centre (DMCC), Telangana industries should focus on specific requests and areas that align with their strategic goals. He gave some key aspects Telangana-based industries could ask DMCC to facilitate collaboration as Access to Global Markets, Sector-Specific Hubs and Infrastructure, Agri-Commodities, Pharmaceutical and Healthcare Zones and Gems and Jewelry Sector Telangana could explore partnerships for skill development in key sectors like commodities trading, logistics, and financial services through DMCC’s expertise and resources.

Spire.AI Secures SOC 2 Type II Compliance, Reinforcing Leadership in Data Security and Compliance

[4th October 2024, India] – Spire.AI, a leader in Domain AI and Large Graph Model (LGM) for skills-driven talent solutions, proudly announces its achievement of SOC 2 Type II compliance. This significant milestone underscores Spire.AI’s ongoing commitment to data security, privacy, and compliance in delivering cutting-edge, AI-powered workforce solutions.

Spire.AI empowers organizations to revolutionize talent management through data-driven insights and intelligent workforce optimization. Its advanced Large Graph Model (LGM) for Skills dynamically evolves role-skill relationships, driving proactive reskilling, upskilling, and internal mobility. Spire.AI full-stack SaaS platform integrates adaptive, Domain-Intelligent AI, simplifying and future-proofing talent acquisition, deployment, management, and growth.

Saurabh Jain, CEO of Spire.AI, highlighted the significance of this milestone: “Achieving SOC 2 Type II compliance reinforces our commitment to security and regulatory adherence. Our clients work in industries where safeguarding personal identification information (PII) is paramount. With this certification, Spire.AI solutions are now backed by stringent security protocols, ensuring ongoing efforts in compliance and data protection.”

Sandesh Pai, CTO of Spire.AI, emphasized the technical importance of the achievement: “Our clients rely on the performance and innovation of our Domain-Intelligent AI technologies, trusting Spire.AI as a key partner for their mission-critical data. Achieving SOC 2 Type II compliance is a major milestone, showcasing our unwavering commitment to safeguarding customer data and maintaining the highest standards of security integrity throughout our products and operations.”

With this compliance, Spire.AI strengthens its position as a trusted, secure, and innovative leader in Domain Intelligent AI-powered talent management solutions, furthering its mission to deliver cutting-edge, reliable solutions that drive organizational success.

Winning Is an Inside Job: Team Oakley Athletes Ignite Their Inner Spark

October 4, 2024; When athletes have won the game within, every game becomes theirs to win. From the moments of doubt during competition, to the exhilaration of winning it all, Oakley presents Inner Spark, a series of short film clips inspired by the real emotions that athletes face, and the challenges they conquer within, on their journey to the world’s biggest sports stage. Transforming trials into intuition, injuries to instinct, and vulnerabilities into victory, Inner Spark is no-filter and comes to life through the brand’s most neuronic collection yet, featuring popular releases in a bright, new colorway.

 A chapter of Oakley’s Be Who You Are, the films showcase world-class athletes Fred Kerley, Kylian Mbappé, Alexia Putellas, and Cassandre Beaugrand sporting frames from the Inner Spark collection. Viewers ride along with athletes through their every emotion, alternating between images of the athletes and visuals of skeletons and their “inner spark”, illustrating the connection between outer performance and mastering the game within.

 “In sports, most people believe it is all about victories and medals. At Oakley we believe that the real battles lie inside each and every athlete. There is only them, with their fears, fatigues, failures and values and this little inner spark that makes you to be you” said Caio Amato, Oakley Chief Marketing. “We want to inspire kids to be fully themselves, with no filter nor holding back. Because if you won the game within, every game is yours to win.”

 Narrated by Mbappé, the film declares, “You’ve already won without an arena, pool, or pitch,” emphasizing that the inner spark comes from overcoming fatigue, failures, and fears. Winning is an inside job, so the message is clear: play the game, ruffle some feathers, and be one’s true self without holding back.

 Inner Spark also captures the authentic stories of Team Oakley athletes that we don’t often notice at first glance, through visuals that reveal the true selves of a diverse range of contenders: surfers Kanoa Igarashi, Bettylou Sakura Johnson, Filipe Toledo, Griffin Colapinto, and Caroline Marks; golfers Paris Hilinski and Dylan Frittelli; track and field legends Andre De Grasse and Joseph Fahnbulleh; volleyball player Taylor Crabb; cyclist Loana Lecomte; and WNBA player Diamond DeShields.

 The collection’s design strikes a balance between control and release, chaos and order. Its organic pattern takes cues from the movement of the human nervous system. The unexpected color combination encourages breaking out of the ordinary and embracing new beginnings. Each piece in the collection features a neuronic pad print in celeste blue with silver accents, highlighting the sparks against a stand-out tennis ball yellow frame. This distinctive design is complete with Prizm Ruby lenses that complement the frame’s neon colors.

 The Inner Spark collection is led by Sphaera, and includes other Oakley favorites Bisphera and Latch Panel.

 Inner Spark Sphaera™: Made for the contender with Oakley’s widest field of view, Sphaera is Oakley’s most forgettable eyewear to date. Designed to bring the A game no matter the sport, Sphaera features Prizm™ Lens Technology for detailed vision, a lightweight frame with front vents for improved airflow, and nose pads and molded-in earsocks for a no-slip grip. Experience the pinnacle of sport performance eyewear with Sphaera – put them on and forget they’re there.

 Inner Spark BiSphaera™: Rx-ready with Prizm™ Lens details to help you see the win within, Bisphera seamlessly transitions from dominating competition to owning the daily hustle. Designed for the versatile athlete, this dual-lens performance sunglass helps one shine in both sport and life and is constructed from lightweight material, with features nose pads and ear socks for a comfortable fit.

 Inner Spark Latch Panel™: Built for action on and off the clock, Latch Panel is designed to eliminate distractions. Its full-rim, shield lens design provides a game-changing solution for on-the-go eyewear storage. Slide on the removable side shields to block distractions and bring in calm and focus. Ideal for versatile escapades, Latch Panel features thin temples that fit comfortably under a hat and comes with a removable leash for added security. Prizm™ Lens Technology enhance detail and elevate the visual experience.

 See the win within, with Inner Spark, launched globally on July 1. The films can be viewed on the Oakley YouTube channel, and the collection can be shopped at Oakley.com or Oakley stores worldwide.