Category Archives: News

Piramal Finance Launches Second Phase of Campaign to Support Bharat’s Underserved Customers

Mumbai, October 4, 2024 – Piramal Capital & Housing Finance Limited (Piramal Finance), a wholly-owned subsidiary of Piramal Enterprises Ltd (PEL), today announced the launch of the second phase of its campaign “Hum Kaagaz Se Zyada Neeyat Dekhte Hai”. This initiative aims to empower underserved customers in Bharat by providing access to formal credit. Building on insights from the initial campaign, the new campaign celebrates the entrepreneurial spirit of customers, showcasing Piramal Finance’s scaled model to bring credit to the unserved customers of Bharat.

The campaign features relatable stories of two unique individuals—a rickshaw driver and a sugarcane juice vendor—who embody the spirit of entrepreneurship, progress, good intent, and honesty. In the video, the rickshaw driver pauses his meter at a gas station to ensure his customer isn’t charged while waiting to refuel. At the same time, the sugarcane juice vendor chooses to serve a good quantity of juice without reducing it by putting ice, which reflects their intent of doing well and doing good. They highlight their challenges of being viewed as unserved, and this is where Piramal Finance steps in, empowering customers to approach them with confidence as long as they have a thriving business or employment and good intent.

With the tagline “Aaiye Baat Karte Hain,” the campaign invites underserved customers to connect with Piramal Finance and encourages them to explore their financial options without hesitation. The ads will be available in Hindi, Gujarati, Marathi, Bengali, Tamil, Telugu, Malayalam, and Kannada.

Jairam Sridharan, Managing Director, Piramal Capital & Housing Finance Ltd., said, “The second phase of our campaign reinforces our unwavering commitment to serve the underserved and unserved segments, focusing on individuals who demonstrate clear intent and potential.

The response to our inaugural campaign was phenomenal, evident in our consistent growth. This new initiative takes our efforts a step further in the customer journey, addressing the unique challenges faced by those who perceive themselves as credit unworthy. We aim to change that narrative, reinforcing our role as an integral part of our customers’ journeys and their moments of connection with our brand. As we expand our products and solutions portfolio, branch network, and deepen our presence in non-metro markets, we remain focused on driving economic progress and unlocking value for our customers.”

Arvind Iyer, Head of Marketing, Piramal Capital & Housing Finance Ltd., said, “‘Aaiye Baat Karte Hain’ is an open gesture inviting customers advancing in their lives to discuss their financial aspirations with us. We aim to help them navigate their journey towards accessing financial resources. This new campaign represents the next phase in the evolution of Piramal Finance’s brand promise of ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai.’ We remain committed as a lender to creating a more inclusive financial ecosystem for underserved individuals across India. We aim to reassure potential customers that we assess their needs fairly and transparently, fostering relationships built on the foundation of trust and support.”

Kawal Shoor, Planner and Founding Partner of The Womb, said, “Achchi Neeyat was a clarion call we conceived for Piramal Finance last year. Early success and research showed that, in Piramal Finance, the underserved now saw someone who really was for them. Now was the time to extend a hand further and actively invite them in with ‘Aaiye Baat Karte Hain’. Market studies had shown that budget Bharat have been rebuffed for too long by the organised loans industry, and they’re used to hearing ‘no’ all too often. With ‘Aaiye Baat Karte Hain’ we want to make the ‘Neeyat’ proposition come alive even more compellingly, as also to make them feel valued, and included”.

The campaign will be promoted across TV, social media, digital news publishers, and the company’s digital assets and branches.

Piramal Finance has rapidly expanded its presence across India, operating with over 500 branches. With 80% of its business coming from metro-adjacent areas and Tier 2 and Tier 3 markets, the company serves over 1.3 million customers across 13,000 pin codes. Its multi-product retail lending platform includes home loans, small business loans, loans against property, used car loans, and unsecured loans. In June 2024, Piramal Finance surpassed the milestone of INR 50,000 crore in retail AUM. The company has also expanded its co-lending network, partnering with the likes of Digital India’s Common Service Centers and Central Bank of India. With an employee strength of 13,700+, the company is driven by a commitment to addressing the needs of underserved markets through both traditional and microfinance branches.

HelpAge India onboards Sharmila Tagore as honorary brand ambassador

New Delhi, October 4, 2024: Today on International day of Older Persons (IDOP) HelpAge India announced the onboarding of Ms. Sharmila Tagore, renowned actor and Padma Bhushan awardee, as its Honorary Brand Ambassador. As ambassador, she launched the nationwide campaign by HelpAge titled #GenerationsTogether along with ‘Young Champions for the Elder Cause,’ involving school children & youth. The campaign aims to strengthen intergenerational ties and foster an age-inclusive society.

The theme of the day was ‘Towards a Society for all Ages: Unlocking Opportunities’ under which insightful panel discussions took place on ‘Unlocking Opportunities When Generations Come Together’ and ‘Unlocking Opportunities Through Partnerships’ which involved stakeholders from various sectors such as educational institutions, private sector, media along with representations from youth and the elderly. It was held in the presence of senior citizens, schoolchildren, youth and volunteers.

Expressing her enthusiasm and commitment as the Honorary Brand Ambassador Ms. Sharmila Tagore said, “I am now at that stage in my life, where I am choosing my work, doing what resonates with me. I am committed to my role as HelpAge India’s brand ambassador, and hope that I can help make a difference and be the voice that amplifies elder concerns, raises awareness and urges people to come forward more strongly to support this cause, as we all are getting there. Today’s theme ‘Towards a Society for all Ages’ is exactly what is needed, but there has to be a systemic change, which means all stakeholders must play their part, whether it be civil society, educational institutions, corporates, philanthropists, public sector, policy makers, the youth and us as well.”

There are an estimated 140 million elderly in India today and a population of 500 million below the age of 20 years. The current life expectancy at birth is 71 years, and at age 60, it rises to 78 years. As life expectancy increases, people of a wider range of age groups are co-existing for longer periods, making strong inter-generational relations crucial for achieving an inclusive and age friendly society.

HelpAge India’s 2022 ‘Bridge the Gap: Understanding Elder Needs’ revealed that 79% of the elders felt that their family does not spend enough time with them. 40% elders want to ‘learn new things’ to feel included and be a part of society and 59% want their family members to spend more time with them. The gap between generations is evident and India faces a unique challenge that requires collective action.

“The #GenerationsTogether campaign aims to encourage interaction between generations, facilitating conversations, connections and collaborations, so we can help create a more age sensitive society. As we celebrate the International Day of Older Persons, we must reflect on the need for stronger intergenerational ties for building a cohesive society where young people can learn valuable life lessons from the elderly and the elderly learn as well from the young, for instance in keeping abreast with the ever-changing digital world. Therefore, the theme ‘Towards a Society for All Ages’ is more relevant than ever. We look forward to the opening up of new opportunities and working with various stakeholders to create a more enabling environment for elders and a more compassionate age inclusive society,” said Mr. Rohit Prasad, CEO, HelpAge India.

The campaign targeted at middle & high school children (from classes 6 to 12) also aims to encourage mutual respect across different both age groups while addressing issues like elder isolation, loneliness, and neglect. It will work towards creating opportunities where seniors & children come together, to actively participate in community programs, share their experiences, skills and knowledge with each other, addressing the generational gap. It will have broadly three elements such as Contests where children will be encouraged to participate in theme related activities such as essays, creating reels, photography etc, Workshops & Platforms which provide intergenerational learning opportunities, through digital literacy, storytelling sessions, talent sharing etc, and Celebrations across ages, that create opportunities for children and elderly to come together and celebrate festivals and mark days with each other, encouraging deeper interaction between both generations.

Emphasizing on the importance of multi-stakeholder partnerships in his opening remarks, Mr. Kiran Karnik, Chairperson, HelpAge India said, “The development of multi-stakeholder partnerships is key to mainstreaming ageing. As in other sectors, ageing too involves a whole host of players: many Ministries withing Central and State governments, and local bodies. Their close collaboration with academia, public & private sector, philanthropic organizations, volunteer groups and others, is the need of the hour, as is the need for a holistic view. With an elder population of 140 million, which will balloon to more than 300 million by 2050, we need to rethink our health, social security, re-skilling, and employment policies. Government at all levels now have many policies and programmes to include concerns of older persons. The recent announcement of inclusion of the 70+ in PMJAY, as also an increase in social pension amounts by many state governments, are welcome, but we have a long way to go. In this, a multistakeholder approach, with the collaboration and active participation of all, is vital. As HelpAge seeks to work with all stakeholders, we are delighted and honored to have the help of Ms. Sharmila Tagore as our Honorary Brand Ambassador. With this, and on-going effort by the HelpAge team, I am confident our mission to build an inclusive, age-friendly society will gain momentum and the elder cause amplified.”

Ansys Teams Up with IIT Roorkee for Ministry of Education’s CBDE Program

Roorkee, 04 October 2024 – Indian Institute of Technology (IIT) Roorkee has partnered with Ansys Software Private Limited, a leading engineering simulation software company, to empower its students towards entrepreneurship through the Capacity Building on Design and Entrepreneurship (CBDE) program, launched by the Ministry of Education, Government of India. This initiative aims to foster design thinking and entrepreneurship culture at Indian Higher Educational Institutes.

Under this CBDE program, Ansys has committed to offer top-up fellowships, preferably to female M.Tech students for promoting social entrepreneurship. This initiative will enable the students to develop technology-based solutions for societal challenges. This kind of collaborative efforts empower higher education institutions to promote design and entrepreneurship development within their institutions.

Highlighting the importance of the Ansys fellowship, Prof. K. K. Pant, Director of IIT Roorkee, remarked, “These fellowships together with the supportive environment and resources available on campus will inspire our students, especially our female students, to contribute towards technology-driven solutions for societal advancement and thus fulfilling the objectives of Viksit Bharat 2047”

“Ansys provides the required educational resources to empower future engineers. The Ansys Academic Program is committed to lowering the barrier to adopting Ansys simulation for the students. It provides a hands-on simulation experience and bridges the skills gap in the engineering industry and prepares engineering students for complex technologies. We are proud to champion this initiative and look forward to the groundbreaking innovations the upcoming engineers will introduce,” said Mike Yeager, Area Vice President, India and Japan, Ansys.

As part of this initiative, the institute recently hosted a lecture under its corporate lecture series, titled Physics-based Simulation in Research and Education: Current Practices and Key Initiatives, delivered by Dr. Dipankar Choudhury, Ansys Fellow and Academic Program Lead at Ansys. The lecture focused on leveraging emerging technologies in Digital Twins, High-Performance Computing, Machine Learning, Computational Fluid Dynamics, Computational Structural Mechanics, Computational Electromagnetics, and Photonics/Optics as well as current and emerging technologies.

 Dr. Dipankar further commented on the student support, stating that, “IIT Roorkee is a pacesetter in the research and technology development of fast-growing, critically important areas such as Electronics, Semiconductors, and Space Technology. The collaboration will mutually strengthen the academic programs in these areas at IIT Roorkee while helping fill the demand in the industry for trained engineers equipped with the latest knowledge and expertise.”

MAHE’s MIT Bengaluru Establishes Cutting-Edge Apple Laboratory for iOS Development

Bengaluru, 4 October 2024: In a landmark event aimed at revolutionizing mobile app development education, Manipal Institute of Technology, MAHE, Bengaluru has inaugurated a state-of-the-art Apple Laboratory. This initiative aligns with the vision of top global universities and reinforces MIT Bengaluru’s commitment to fostering innovation in iOS development and bridging the gap between academia and industry.

The laboratory will provide students with hands-on experience and real-time industry projects focused on iOS application development. Offering elective courses such as Fundamentals of Swift Programming, iOS Application Development, and Advanced Programming in Swift, this initiative ensures that students acquire industry-relevant skills that are critical in today’s tech-driven world. Additionally, five faculty members will undergo training from Apple itself, enabling them to impart specialized knowledge to the students.

The inaugural ceremony was presided over by Dr. Iven Jose, Director of MIT Bengaluru and Mr. Sudhir Nayar, Apple India Head, B2B Business-Govt, Education and Enterprise was present as the Chief Guest. Prof. (Dr.) Madhu Veeraraghavan, Pro Vice Chancellor, MAHE Bengaluru, Dr Raghavendra Prabhu P, Deputy Registrar, MAHE Bengaluru, Dr. Prema K V, Associate Director, Professor and Head Dept. of Computer Science & Engineering, MIT Bengaluru, and Dr. Dayananda P, Professor and Head, Dept. of Information Technology, MIT Bengaluru along with other dignitaries graced the event with their presence.

The launch marked a significant milestone in MIT Bengaluru’s quest to provide world-class education in mobile app development.

Speaking at the event, Prof. Madhu Veeraraghavan, remarked, “The establishment of this Apple Laboratory is a testament to MAHE’s ongoing commitment to academic excellence and industry collaboration. By providing our students with access to cutting-edge technology and the tools needed to excel in iOS development, we are ensuring they are well-prepared for the demands of the tech industry.”

Dr. Iven Jose, Director of MIT Bengaluru, emphasized the importance of this new facility, stating, “With the launch of the Apple Laboratory, MIT Bengaluru has positioned itself among the best institutions globally. Our students will now have access to unparalleled resources and hands-on experience that will not only enhance their learning but also open up exciting career opportunities in mobile application development.”

Mr. Sudhir Nayar commented, “The launch of this state-of-the-art Apple Laboratory marks a significant step forward in bridging the gap between academia and industry. By equipping students with real-world skills in iOS development, MIT Bengaluru is ensuring that its graduates are not just prepared for the future, but are also capable of leading the next wave of innovation in mobile technology”.

Dr. Raghavendra Prabhu, Deputy Registrar of MAHE, added, “This collaboration with Apple reflects MAHE’s vision of integrating academia and industry to create a dynamic learning environment. The laboratory will promote interdisciplinary collaboration and give students the competitive edge they need in today’s fast-evolving tech landscape.”

The event also highlighted the long-term benefits this initiative would bring, including lucrative career opportunities for students and enhanced collaborative learning with faculty. MIT Bengaluru’s new Apple Laboratory will solidify the institute’s standing as a leader in mobile application development education, offering students the opportunity to engage with industry-standard technology and projects.

With this initiative, MAHE continues to underscore its dedication to offering innovative and relevant educational experiences, further enhancing its global reputation as a premier institution for technology education.

Wockhardt Hospitals, Mumbai Central in Association with Press Club Mumbai Commemorates World Heart Day

Mumbai, October 4, 2024: Wockhardt Hospitals, Mumbai Central, in collaboration with the Press Club Mumbai, organized an informative and engaging event to celebrate World Heart Day, emphasizing the significance of heart health awareness among media professionals.

The event began with an introduction to the importance of World Heart Day and how it serves as a global reminder of heart health. This was followed by discussions on India’s rising heart disease statistics and how lifestyle changes can contribute to improving heart health.

Zahabiya Khorakiwala, Managing Director of Wockhardt Hospitals, shared her thoughts on the initiative: “World Heart Day serves as an essential reminder that heart health is a priority that needs to be addressed at every level. Our partnership with Press Club Mumbai aims to spread awareness among media professionals, who play a crucial role in educating the public. We believe that by empowering individuals with the right knowledge, we can make a significant impact in combating heart diseases in India.”

Dr. Virendra Chauhan, Centre Head, Wockhardt Hospitals, Mumbai Central, also spoke on the occasion: “It is vital that we take proactive steps to spread awareness about heart health, and what better way than to start with those who have a platform to reach out to millions. Our initiative today focuses on offering practical knowledge on CPR, which is an essential skill that can save lives in case of emergencies.”

The event featured an unveiling of the World Heart Day logo with eminent media members participating in the ceremony. As part of the initiative, Wockhardt Hospitals conducted various health tests for the media delegates, including lipid profile, ECG, 2D Echo, complete blood count, and stress management assessments, along with consultations with doctors to provide a comprehensive understanding of individual heart health.

A comprehensive CPR training session followed, led by experienced nurses, where volunteers from the media were invited on stage to practice and understand the techniques. This hands-on training emphasized the significance of quick action in case of cardiac emergencies, which can make the difference between life and death.

The gathering concluded with a talk by Dr. Rituja Ugalmugle on the effects of lifestyle changes on heart health. She stressed the importance of regular exercise, a balanced diet, stress management, and routine health check-ups in maintaining a healthy heart.

The event, which saw enthusiastic participation from around 50 media delegates and key stakeholders, was an excellent platform to create awareness and encourage media professionals to prioritize heart health in their reporting, ultimately helping in the larger mission of saving lives.

EverEnviro bolsters leadership, welcomes Shiva Kumar as CFO and Ruchika Bhatia as Head of HR

Mumbai, October 4, 2024: EverEnviro Resource Management Pvt. Ltd, a leading Compressed Bio Gas developer in India, has appointed Mr. Shiva Kumar as Chief Financial Officer (CFO) and Ms. Ruchika Bhatia as Head of HR & Admin. These leadership additions signal the company’s focus on strengthening its operational foundation and driving sustainable growth.

With over 25 years of experience, Mr. Shiva Kumar has a rich experience across sectors such as hospitality, real estate, IT & ITES, and manufacturing. He brings deep expertise in general management, corporate finance, financial structuring, and risk management.

Speaking on his new role, Mr. Kumar said, “I am excited to join EverEnviro and contribute towards the company’s vision of promoting circularity across the country. The Indian energy transition journey is at an exciting juncture and I am committed towards formulating robust financial strategies that will help EverEnviro to unlock new milestones in its growth journey.”

Ms. Ruchika Bhatia, newly appointed as Head of HR & Admin, is a seasoned HR professional with over two decades of experience in the transport, logistics, and supply chain sectors. Throughout her career, she has excelled in areas such as business partnering, change management, and employee engagement, with a sharp focus on building resilient teams and fostering leadership talent.

Ms. Bhatia stated, “I look forward to collaborating with the talented team at EverEnviro to develop inclusive and equitable HR policies that drive collective success. My focus will be on building a strong, people-centric culture that aligns with the company’s mission of sustainability and growth.”

Mr. Mahesh Girdhar, Managing Director and CEO, EverEnviro, said, “The addition of Mr. Kumar and Ms. Bhatia brings invaluable expertise to our team. Their vast experience and leadership will be instrumental in strengthening our company’s strategic development, enhancing our employee value proposition and supporting the company’s continued growth and success.”

EverEnviro currently operates 20 CBG plants across the country and has ambitious growth plans for the future. These leadership appointments highlight the company’s dedication to building a strong team capable of driving its mission to foster a circular economy through climate-friendly and sustainable solutions.

ICICI Bank’s Festive Bonanza is back with attractive deals on big brands and leading e-commerce portals

Mumbai: ICICI Bank’s annual Festive Bonanza is back with an array of attractive deals on big brands across electronics, mobiles, fashion, jewellery, furniture, travel, e-commerce and dining. Customers of the Bank can avail of these offers and get discounts of up to ₹40,000, by using their credit/debit cards, internet banking, cardless EMI and consumer finance. They can also choose to avail the benefit of no cost EMI by using their credit/debit cards.

The Bank offers special deals on iPhone 16 and other Apple products. On the purchase of iPhone 16, customers can avail an instant cashback of up to ₹5,000 on their credit cards and EMI purchases made through their credit and debit cards. ICICI Bank credit card holders exclusively get the option to register for Apple’s ‘iPhone for Life‘ programme. It allows them to pay for select iPhone models in 24-month interest free instalments starting at ₹2,497 and offers a guaranteed buy back option for the existing iPhone when they upgrade to their next iPhone.

Customers are eligible to get special offers at Big Fashion Festival of Myntra. Further, they can enjoy special offers on home loan, car loan, two-wheeler loan and education loan from the Bank.

Speaking on the launch, Mr. Rakesh Jha, Executive Director, ICICI Bank said, “We are pleased to bring back ‘Festive Bonanza’ to our customers with a variety of discounts, offers, and cashbacks. By partnering with top brands across categories, we have curated these attractive offers and discounts during the festive season, for our customers to make the most of their festive shopping. The deals can be accessed through ICICI Bank’s credit/debit cards, internet banking, consumer finance and cardless EMI. We are also delighted to announce special festive offers on home loan, car loan, two-wheeler loan and education loan. We believe these offers will make the festive season even more enjoyable and rewarding for our customers.”

Key offers of Festive Bonanza include:

• Mobile phones: Up to ₹5,000 cashback on iPhone 16. Attractive discount and EMI offers on mobiles from OnePlus, Google Pixel, Xiaomi, Realme, Oppo and more.

• Electronics: Up to ₹40,000 discount across various electronics brands like LG, Samsung, Sony, Haier, IFB, Eureka Forbes and many more. Up to ₹5,000 discount on speakers from Bose and 15% discount or up to ₹8,000 on select products from JBL. Customers can also avail attractive discounts at Croma and Reliance Digital.

• Online shopping: Up to 10% discount on Myntra and Tata Cliq for online shopping.

• Laptops: Up to ₹10,000 cashback on Macbook Air, HP, Dell and Acer.

• Fashion: 10% discount on leading fashion brands like Shoppers Stop, Myntra, Ajio among others.

• Travel: Attractive discounts on various travel brands like MakeMyTrip, Thomas Cook, Yatra, EaseMyTrip among others.

• Grocery: Discounts on Blinkit, Swiggy Instamart, JioMart among others.

• Food Ordering and Dining: Discounts on Zomato, Swiggy and EazyDiner.

• Furniture and Home Decor: 10% discount on brands like Stanley, Wakefit, Duroflex and The Sleep Company.

City’s Industrialist gets elected as Sr VP of legendary national plastics body AIPMA

Hyderabad, October 04, 2024…..The First-ever Telugu man, Anil Reddy Vennam, was elected to the senior management role of 79 years old, the All India Plastic Manufacturer Association which represents 50,000 plus Plastic manufacturing companies that contribute Rs. 3.5 lakh crore to Indian economy

He will be in office for one year.

In a Managing Committee meeting held in Mumbai, Anil Reddy Vennam former President of The Federation of Telangana Chambers of Commerce and Industry (FTCCI) was unanimously elected as Sr. Vice President of All India Plastic Manufacturer Association Mumbai, which is a 79 years old organisation.

This is also the first time that a South Indian is elected for the post of Sr. Vice President

AIPMA is the Legendary Plastics Association and is recognized by the Chemical & Fertilizers Ministry, Department of Petrochemicals, Government of India, and has representation at various Union & State Government Ministries to voice concerns and difficulties faced by the plastic industry. AIPMA also plays a role in budgetary structure recommendations, monitoring uniformity in government regulations and chalking out strategies and policies for the plastic industry, said Anil Reddy on his election

AIPMA has over 22,000 members through our Affiliated Associations from all over India, representing more than 175 cities from various segments of the industry such as polymer manufacturers, machinery manufacturers, processors, mould & dye makers, traders, exporters, manufacturers, processors, consultants, institutions and many more. Also, almost 90% of AIPMA members are from the MSME Sector., Anil Reddy added.

Sri Anil Reddy Vennam, a Hyderabad-based Industrialist is a Technical Director for M/s. Nayastrap Pvt. Ltd., Hyderabad. A Bachelor of Engineering (Mining) from Osmania University. He was Member of the State Advisory Committee of TSERC, the Minimum Wages Advisory Board of Telangana, the Telangana State Pollution Control Board (TSPCB) and Telangana State Electrical Licensing Board – Electrical Inspectorate, Govt. of Telangana and AP Welfare Board – Labour Department, Govt. of Andhra Pradesh. He was also a Member on the Regional Direct Taxes Advisory Committee (RDTAC). He was also a Central Excise Regional Advisory Committee Member of Andhra Pradesh

He is a Guest Lecturer for the Entrepreneur Development Programme at Osmania University & JNTU and many Private Engineering Institutions.

Managing Committee Member, All India Plastics Manufacturers Association – Mumbai, from 2005, till date. He was also the National President, Indian Plastic Institute (IPI), Mumbai. 2023-24 and Vice President – South, All India Plastics Manufacturers Association Mumbai from 2017-2024.

Ganga Realty Launches River Cleaning Campaign in Partnership with Namami Gange Mission

4th October 2024 – Ganga Realty, a leading Gurugram based real estate developer has taken a significant step towards environmental conservation with the launch of its river-cleaning campaign. Aligned with the Namami Gange Mission, the campaign aims to restore the purity and vitality of India’s rivers. The initiative began with a large-scale cleaning drive at the Namami Gange Chandi Ghat in Haridwar, marking the start of Ganga Realty’s commitment to sustainable environmental practices.

The first river-cleaning event took place on 17th September 2024, with over 100 volunteers, including local community members, participating. The event was graced by dignitaries such as Vishal Sharma, AVP Sales and Shobhit Chaudhary, Senior General Manager at Ganga Realty. Their presence underscored the importance of collective efforts in environmental conservation.

In partnership with Namami Gange and Ganga Vichar Manch NGOs, Ganga Realty employed manual cleaning techniques with active community involvement. The campaign focused not only on cleaning the ghat but also on ensuring proper waste management. Collected waste was carefully segregated for recycling, while non-recyclables were responsibly disposed of to minimize environmental impact.

Ganga Realty’s collaboration with the Namami Gange Mission highlights its dedication to preserving India’s rivers. By addressing pollution and promoting sustainable waste disposal, the campaign supports the government’s broader mission to rejuvenate the Ganga and other rivers.

“We are committed to expanding our efforts across key ghats of the Ganga River and beyond. This is just the beginning of our long-term vision to ensure cleaner rivers and a healthier environment,” said Vikas Garg, Joint Managing Director, Ganga Realty.