Category Archives: News

Infobip, Nokia and GSMA demonstrate benefits of Network APIs at industry-leading developer conference Shift

New Delhi, 20 September 2024 – Global communications platform Infobip is bringing together global mobile telecoms business Nokia, mobile industry association GSMA, leading Croatian telco Croatian Telekom (Hrvatski Telekom) and other companies at its leading developer-focused conference Shift this year.

Following several successful partnerships launching Camara-compliant Network APIs under the GSMA Open Gateway initiative, telcos and MNOs globally want to launch and monetize emerging and future services. Many firms still need better relationships with developers to do so quickly and efficiently. That’s why MNOs are attending Infobip Shift this year.

Matija Ražem, VP of Business Development at Infobip, said: “We are among the first to support the Camara project and the GSMA Open Gateway initiative, and closely working with telcos to deliver new added-value services. Our collaboration with Nokia, GSMA, and other MNOs at Shift Zadar shows how we work with our telco partners to expose customer experience-friendly APIs to developers”.

At Shift, Elmo, a tech-automotive company, will present its remote driving technology where attendees can drive a car in Finland through a console in Croatia. Elmo worked with Nokia to implement its Network as a Code API to control Elmo cars remotely by operating the remote consol through the wireless 5G Campus network of Croatian Telekom and will count on Infobip’s and Croatian Telekom’s support to bring this experience in this year’s Shift Zadar edition to the guests.

“The work of building the Network API ecosystem has advanced remarkably well this year. This important developer event that our partner, Infobip, is hosting further underlines the strong appetite in that ecosystem to come together to share the latest information and solutions as we progress with making it easier for developers around the world to utilize network capabilities and develop new use cases for their customers,” said Shkumbin Hamiti, Head of Network Monetization Platform, Cloud and Network Services at Nokia.

For GSMA – one of the main Shift Zadar sponsors this year – the Open Gateway initiative has a crucial role in the ecosystem of Telco APIs combined with CPaaS APIs. “The GSMA Open Gateway initiative is going from strength to strength and has culminated in the birth of a new API era. We want to nurture and grow this opportunity and provide access to developers, cloud providers, and telcos so they can launch game-changing new services. Our presence at Shift helps drive awareness of this opportunity and ensure its growth,” said Henry Calvert, Head of Networks at GSMA.

As one of the companies participating in Shift Zadar and providing the underlying communication technology for the Elmo remote driving experience, Boris Drilo, Chief Technical & Information Officer (CTIO) at Croatia Telekom, said: “Network APIs are bringing the engagement of our customers and their favorite brands to the next level. Croatian Telecom offers this new business capability to Croatian businesses, bringing them eye-to-eye with their European peers. Telecom network capabilities exposure to developers has never been easier or simpler, revealing great possibilities. GSMA’s Open Gateway Initiative is making this approach scalable, creating the foundation for the rapid introduction of new use cases throughout telecom operators’ footprints. Croatian Telekom is opening the door to this new opportunity for all our partners to deliver their services in Croatia”.

As a great promoter and participant in the Open Gateway initiative, and one of the main guests at Shift Zadar 2024, Cedric Gonin, API Business Strategy and Channel Management Director at Orange, said: “Making Network APIs accessible to developers is fostering innovation in several industries. At Orange, we are committed to share our APIs with developers and partners to experiment and implement new solutions. Our participation in the Infobip Shift event highlights our dedication to empowering the developer community with innovative tools that enable the creation of tomorrow’s digital services through the CAMARA API within the Open Gateway initiative.”

Vita Student Celebrates the Strong Indian Student Community Across the Globe and Expands Offerings for a Globalized Living Experience

Delhi, September 2024 – Vita Student is proud to announce that it currently hosts approximately 10% of Indian students across its properties, highlighting the strong presence of Indian students among its diverse global student community as the global education landscape accelerates. As the number of Indian students choosing education abroad programs continue to grow, the brand is hereby committed to enhancing their living experience through strategic partnerships and tailored services that make students feel at home.

To further serve this thriving community, Vita Student has partnered with several education consultants in India. These partnerships guide students to one of the best premium accommodations, strengthening the brand’s reputation amongst the Indian students thriving with a dream to make a career they always wanted. Although there are no formal programs in place with Indian universities yet, Vita remains focused on expanding these relationships to better meet the needs of Indian students seeking high-quality, globally connected student living.

Maitry Upreti, Head of Business Growth – India, commented on the initiative “We are thrilled to see the growing number of Indian students choosing Vita Student as their home away from home. Our partnerships with education consultants in India are just the beginning of a broader effort to ensure that Indian students have access to the best accommodation options while studying abroad. We aim to create a supportive and culturally inclusive environment that helps them thrive both academically and socially.”

Understanding the importance of cultural inclusivity, the brand also provides personalized services for Indian students. Cultural events such as Diwali and Holi are celebrated within Vita communities, fostering a sense of belonging. Additionally, International cuisine options, including popular Indian dishes, are offered in communal areas. The Brand is hereby offering language support, ensuring students from diverse backgrounds feel at home.

In 2024, the brand came up with a range of new amenities designed to elevate the student experience. These include upgraded fitness facilities, high-speed Wi-Fi, revamped social spaces, gaming rooms, and cinemas. Some properties have also introduced green roofs and community gardens, reflecting the commitment to sustainability and providing students with an eco-friendly environment to enjoy.

To pace up and thrive in the global community the future plans include the integration of smart home technologies, such as app-based room controls, and the expansion of digital platforms for enhanced connectivity. Sustainability continues to be a priority, with energy-efficient buildings and waste reduction initiatives on the horizon. The brand also aims to offer more personalised experiences for students, with tailored events, workshops, and mentoring programs that support their academic and personal development in today’s globalised world.

Hexnode Appoints Gaurav Nigam as Regional Director for the Middle East and Africa

Hexnode, the enterprise software division of Mitsogo Inc., has appointed Gaurav Nigam as the Regional Director for the Middle East and Africa region. In his new role, Gaurav will oversee the expansion of Hexnode’s sales operations and alliances partnerships, scaling the company’s revenue and further strengthening its presence in the Unified Endpoint Management (UEM) market across the MEA region.

 Gaurav brings more than 28 years of seasoned expertise in sales leadership across Cloud services, IT infrastructure, and Digital Transformation. Prior to joining Hexnode, Gaurav served as the Vice President of Sales at Cloud4C Technologies, where he drove remarkable revenue growth, exceeding 110% of the target with $4.5 million in FY23. Earlier in his career, he held leadership positions at renowned companies such as Wipro, Huawei, TCL, Reliance, and Bharti Airtel.

Throughout his career, Gaurav has consistently exceeded sales targets and built strategic partnerships with major enterprise clients. His proven track record of leading large teams, crafting innovative sales strategies, and fostering lasting partnerships will be key to driving Hexnode’s growth in the MEA region. Gaurav’s focus will extend beyond immediate revenue goals, emphasizing long-term objectives aligned with Hexnode’s vision. With his extensive experience, Hexnode is well-positioned to tap into the significant growth potential in both regions.

 Hexnode is a leading provider of unified endpoint management (UEM) solutions, empowering organizations to streamline device management, enhance security, and improve operational efficiency from a centralized platform. With a focus on flexibility and scalability, Hexnode supports a wide range of devices across all major operating systems, including Android, iOS, Windows, macOS, Fire OS, and Apple TV.

Commenting on Gaurav Nigam’s appointment, Vikas Bakshi, SVP Global Strategic Alliances at Hexnode, said, “Gaurav’s extensive experience in India and the Middle East, where he has led large teams and worked with enterprise and government clients, will be crucial in driving Hexnode’s growth in the Middle East and Africa region. His ability to build strong partnerships with system integrators, telecom providers, and consulting firms will help us meet the needs of businesses and drive strategic growth in the MEA region.” Vikas added, “In an era of rapidly evolving technology, I’m confident that Gaurav’s business acumen will greatly influence how we adapt to new markets, and customer needs in the region, driving Hexnode’s growth in the region.”

On his appointment, Gaurav Nigam said, “I am thrilled to join Hexnode at a time when the company is poised to become a global leader in the UEM and cybersecurity sector. I look forward to contributing to Hexnode’s journey by developing transformative products while upholding the company’s values and culture. My key objectives include driving substantial revenue growth, forming strategic relationships, and nurturing the next generation of sales leaders. I am excited to collaborate with leaders across the Middle East and Africa regions.”

POP To 5G: TECNO’s New Smartphone is Ready to Break the 5G Barrier

New Delhi, September 20th, 2024: As India gears up to embrace the 5G revolution, TECNO is here to make sure you don’t miss out! Mark your calendars for September 24th – that’s when the all-new POP 9 is dropping with the super clear call-out “POP To 5G”, inviting users nationwide to experience the 5G experience. This budget-friendly 5G beast is jam-packed with features that give you a great everyday smartphone experience with fun vibes without the premium price tag.

Designed for young users who want good performance, great speed, and vibrant vibes that help them be on the go, without taking a toll on their savings! As teased on Amazon and hinted to be priced under ₹10,000, the POP 9 is here to smash the barriers, helping you stay connected with friends, keep up with social media trends, and flex some vibrant colours among friends while inspiring you to stay creative!

And celebrating the growing love and importance of photography among all, this phone has something special for users. Say hello to the segment-first 48MP Sony AI camera – perfect for capturing those insta-worthy moments in stunning detail and clarity. Whether it’s the perfect party-outfit selfie or candid moments with friends, POP 9’s camera is built to document your life on the go.

Young, tech-savvy, and always on the lookout for the next big thing? The POP 9 is made for you. It’s the ideal combo of budget-friendly and feature-packed, giving you everything you need in a smartphone. It’s your ticket to 5G, with pro-level camera chops—all of that under ₹10k.

So, are you ready to “POP To 5G”? Don’t miss your chance to be one of the first to experience the future. Mark the date – September 24th, as POP 9 launches as an Amazon Special to take you on a colourful adventure!

Bergner India Launches ‘The Indian Cooking Club’ Challenge and Debuts Podcast with Michelin-Star Chef Vikas Khanna

Mumbai, 20 September 2024 — Bergner India, renowned for its innovative cookware, has introduced two exciting initiatives: The Indian Cooking Club challenge and the Bergcast podcast series. Both aim to promote healthier cooking while celebrating the rich traditions of Indian cuisine.

 The Indian Cooking Club Challenge
Bergner India invites home chefs, food lovers, and culinary enthusiasts to participate in The Indian Cooking Club challenge, celebrating the rich heritage of Indian cooking. Participants are encouraged to prepare a beloved traditional Indian dish, capture it on photo or video, and share it on Instagram. This initiative aims to create a platform where the beauty and depth of Indian cuisine are celebrated, from regional specialities to forgotten recipes passed down through generations.

 Since its launch, the challenge has gained widespread popularity, with a growing community of participants, including influencers and food bloggers, sharing their culinary creations. The response has been overwhelming, as people reconnect with their roots while embracing healthier, modern cooking practices. This collective effort has brought the vibrancy of Indian cooking to a global audience, celebrating both tradition and innovation.

 “Our goal with The Indian Cooking Club is to celebrate the tradition of Indian cooking, bringing it to homes around the world,” said Umesh Gupta, Managing Director of Bergner India. “We want to inspire people to not only appreciate their cultural heritage but also explore modern ways of cooking that promote health and well-being.”

 Bergcast – A Culinary Conversation

 Alongside the cooking challenge, Bergner has launched Bergcast, a podcast designed to dive deep into the stories behind the food, the tools that shape it, and the people who create it. The first episode features a conversation between Vikas Khanna, renowned chef and culinary visionary, and Ishita Bhatia, a specialist in Behavioural Nutrition and Dietetics. Together, they discuss everything from childhood memories of cooking to how cookware has evolved in modern kitchens.

 “Living a healthy life isn’t just about the food we eat—it’s about the choices we make every day, from the ingredients to the tools we use in the kitchen and beyond. It’s about making conscious, better choices for a healthier, more balanced life,” said Vikas Khanna.

“On Bergcast, I share how these decisions impact our well-being and how the right tools and practices help us live healthier, more fulfilled lives.”

 Both initiatives reflect Bergner India’s mission to blend tradition with innovation, supporting healthier lifestyles through the right cookware solutions.

Act on Alzheimer’s disease quickly and pre-empt its rapid progression

By-Dr Hema Krishna P (Consultant – Neurology and Movement Disorders), Aster CMI Hospital, Bangalore

Alzheimer’s disease is one of the commonest causes of dementia or memory loss in simple terms. The incidence of Alzheimer’s disease in India is growing steadily while it may not be alarming. The disease is affecting the elderly more, but it is also showing signs of increase in the younger population. According to studies, the disease is seen in over seven per cent of the population over 60 years and is expected to be present in over 80 lakh people in the country by 2030 and cross a crore by 2050. While it is necessary to grasp the extent of its spread in the population, it is important also to understand what the disease is, how it progresses, what its presence is among the elderly and the young and what measures can be taken to prevent its serious onset.

 Alzheimer’s disease, we should know, is a progressive neurological disorder that is defined by the gradual loss or degeneration of brain cells, which leads to impairments in cognitive functions such as memory, reasoning, and the ability to perform routine tasks. This condition primarily affects the elderly, although it can also be present in younger individuals in its early-onset form. We have to watch out for early signs that often include memory loss, particularly difficulty in recalling recent events or conversations, which may be accompanied by confusion regarding time and place. As the disease advances, individuals may experience challenges in language, such as trouble finding the right words or following conversations, loosing track of routes or navigational difficulty, alterations in mood and personality, which can lead to increased anxiety, depression, or social withdrawal.

 The diagnosis of Alzheimer’s disease involves a thorough evaluation of cognitive function and behavioral changes, typically conducted by doctors. It may include a detailed medical history, neurological examinations, and various cognitive tests to assess memory, problem-solving abilities, and language skills. In addition, brain imaging techniques such as MRI or CT scans may be used to rule out other potential causes of dementia and to observe any structural changes in the brain associated with the disease.

 Management of this disease involves a comprehensive approach aimed at relieving symptoms and improving the quality of life for affected individuals. including pharmacological interventions, such as cholinesterase inhibitors and memantine. This should be coupled with cognitive behavioral therapy.

 Given all these implications, it is important to take proactive measures to reduce the risk of developing Alzheimer’s disease. It is important to exercise regularly, maintain a balanced and nutritious diet and participate in cognitive activities that stimulate the brain. Also, managing your cardiovascular health by controlling blood pressure, cholesterol levels, and diabetes can significantly help prevent the onset of this neurodegenerative condition. By adopting these preventive strategies, individuals can enhance their overall cognitive resilience and potentially delay the progression of Alzheimer’s disease.

 It is also crucial to understand that even the healthiest of people can develop the disease and it is important address the symptoms early on. While there have been many strategies to prevent the onset of the disease, the most recent methods are looking at the integration of Artificial Intelligence in medicine and ways in which this can be applied in treating Alzheimer’s disease. It is necessary to modernize medical administration in psychological-neurological based treatments to generate the best outcomes.

 There are massive differences in availability of medical infrastructure between urban and rural areas in the country and hence there is need to upgrade the same to reach the maximum number of potential patients. The government and the industry need to act together and while there have been many initiatives, there is greater urgency for public private partnership in medical administration in India to address serious health problems like Alzheimer’s disease.

The Indian Rubber Gloves Manufacturers Association Welcomes CDSCO’s New Guidelines, Urges Effective Implementation

New Delhi / Mumbai, September 20, 2024: The Indian Rubber Gloves Manufacturers Association (IRGMA) has welcomed the fresh guidelines detailing the functions and responsibilities of the Zonal, Sub-zonal, and Port offices of the Central Drugs Standard Control Organization (CDSCO). The association urged the government to take stringent measures to implement the order effectively to stop the import of substandard gloves in the country.

CDSCO issued the new Guidance Document for Functions and Responsibilities of Zonal, Sub-zonal, and Port offices on September 12. The guidelines were last released in 2011, and the recent changes—including the introduction of new rules and regulations and the online system through the SUGAM portal—necessitated the revised order in line with the procedures followed in CDSCO offices.

Speaking on the new CDSCO guidelines, the IRGMA General Secretary Man Mohan Singh Gulati said, “The new guidelines issued by CDSCO are a welcome step. However, the implementing authorities, including ADCs posted at ports, must be made aware of the document to effectively control the import of substandard bulk-packed gloves.”

The association has long been demanding the Quality Control Order (QCO) for gloves to keep substandard imports at bay and urged the government to expedite its process. This will not only help Indian manufacturers but also contribute to the union government’s Make in India initiative to achieve self-sufficiency and reduce dependence on other countries.

The IRGMA general secretary added that the new CDSCO guidance document will bring uniformity, transparency, predictability, and accountability to all offices, incorporating risk-based inspections as part of the organization’s technical functions.

The risk-based inspection guidelines outline uniform enforcement procedures for onsite inspections to evaluate compliance with quality systems and infrastructure, adhering to nationally and internationally accepted Good Manufacturing Practice (GMP) standards.

The guidelines also set timelines for processing various applications in the medical devices sector, including procedures for granting licenses to manufacture drugs for examination, testing, or analysis under the New Drugs & Clinical Trials Rules, 2019, and the issuance of No Objection Certificates (NOCs) for cargo clearance at CDSCO port offices, among other matters.

According to the guidelines, each drugs inspector will collect at least ten samples each month, comprising nine samples of drugs (APIs, excipients, and formulations) and one sample of cosmetics or medical devices. Each inspector shall maintain data on sampling and submit it to their controlling authority monthly to facilitate the execution of the sampling plan. The inputs from the monthly sampling data will be used to plan the next month’s sampling strategy.

55-Year-Old Male’s Abdominal Pain Diagnosed as Atypical Pancreatic Pseudocyst, Successfully Treated with Advanced Surgery

A 55-year-old male presented with persistent dragging pain in his left upper quadrant, which worsened after eating. Over the past three months, the patient had significantly reduced his food intake due to the pain, leading to noticeable weight loss. Initially, his symptoms were misdiagnosed as simple gastritis, and local treatment was administered. However, the patient’s condition did not improve, prompting further investigation.

A sonography revealed a peri-splenic hematoma, a collection of blood around the spleen, typically associated with blunt abdominal trauma. Despite the absence of a clear traumatic event, conservative management was employed based on initial CT findings, which also showed the hematoma. Unfortunately, these conservative measures did not alleviate the patient’s symptoms.

Dr. Vinay Thati, a General Surgeon at Wockhardt Hospitals Mumbai Central, decided to reassess the patient’s condition due to the lack of progress. Recognizing the limitations of the initial imaging and treatment approach, Dr. Thati ordered a new CT scan from another center for a fresh perspective. This scan uncovered an unexpected finding: a **pancreatic pseudocyst** located above the spleen. This was atypical, as pancreatic pseudocysts typically form behind the pancreas, not above it.

The unusual location of the pseudocyst and the patient’s persistent symptoms led to the decision to proceed with surgical intervention. Initially, the plan was to perform laparoscopic surgery to minimize invasiveness. However, due to the pseudocyst’s challenging position, the procedure was converted to an open surgery. During the operation, the surgical team established an internal drainage system by anastomosing a part of the jejunum (small intestine) to the pseudocyst. This technique allowed pancreatic juices to drain effectively into the small intestine and facilitated the gradual collapse of the pseudocyst.

Dr. Thati commented, “Accurate diagnosis and tailored treatment are crucial when dealing with complex abdominal conditions. Identifying the pancreatic pseudocyst in this atypical location was essential for effectively addressing the patient’s symptoms. By opting for internal drainage, we avoided the complications associated with external fistulas and achieved a successful outcome. It’s gratifying to see the patient’s positive recovery following the surgery.”

The case underscores the importance of thorough diagnostic evaluation in managing abdominal pain with ambiguous origins. The initial misdiagnosis as gastritis and the subsequent identification of an atypical peri-splenic hematoma and pancreatic pseudocyst highlight the need for vigilance and persistence in diagnosis. Following the surgery, the patient experienced a complete resolution of pain, improved appetite, and weight gain during a one-month follow-up.

Dr. Vinay Thati’s intervention, including advanced imaging and innovative surgical techniques, successfully addressed the patient’s condition and led to a positive recovery. This case illustrates the significance of precise diagnosis and appropriate surgical intervention in achieving optimal patient outcomes.

ICICI Bank opens two new branches at Dwarka

New Delhi: ICICI Bank has set up two new branches at Sector 3 and Sector 19, Dwarka in New Delhi. The branches are equipped with an ATM, each.

 Prof. (Dr.) Mahesh Verma, Vice Chancellor, Guru Gobind Singh Indraprastha University, New Delhi, inaugurated both the branches.

 These branches offer a comprehensive range of accounts and deposits including savings and current accounts, fixed and recurring deposits and loans like business loan, home loan, personal loan, auto loan and education loan along with remittance and card services. They also provide locker facility at their premises. They operate from 9:30 A.M to 3:00 P.M on Monday to Friday and on the first, third, and fifth Saturdays of the month.

 They also offer Tab Banking facility that provides nearly 100 services at the customer’s place by an employee through a tablet device. The services include opening of accounts and Fixed Deposit (FD), raising cheque book request, generation of e-statements and change of address, among others.

 ICICI Bank has a network of more than 410 branches and over 880 ATMs and cash recycling machines (CRMs) in Delhi.

 ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centers, internet banking, and mobile banking.

Persistent Named Fastest Growing IT Services Brand in the 2024 Brand Finance India 100 Report

Persistent Systems, a global pioneer in Digital Engineering and Enterprise Modernization, has been recognized as the fastest-growing IT services brand in the prestigious 2024 Brand Finance India 100 report. Persistent ranked 9th among the most valuable IT services brands, with a brand value of $609 million and a brand strength score of 72.39/100, earning an AA brand rating. Since 2020, the Company’s brand value surged by 327%, and its brand strength index increased by 36% – the highest within India’s top 10 IT Services brands.

 Brand Finance is the world’s leading brand valuation consultancy. Its brand strength framework evaluates brands across three key pillars: Brand Investment, examining growth initiatives; Brand Equity, assessing stakeholder perceptions; and Brand Performance, measuring market share, demand fulfillment, and promise delivery. By excelling in these parameters, Persistent achieved a remarkable 3.9-point increase in brand strength over the past year, outperforming its peers. This recognition underscores the effectiveness of its strategic investments and resulting strong business performance. It reflects Persistent’s commitment to delivering innovative solutions catering to client needs, maintaining high standards of excellence in service and quality, and fostering high levels of trust by all stakeholders.

 Persistent’s sustained growth momentum is fueled by its ability to anticipate client needs and deliver customized, innovative solutions that address specific business challenges, significantly contributing to its brand reputation. Persistent has achieved 17 consecutive quarters of revenue growth, reporting $328.2M in revenue in Q1 FY25 with 5.6% Q-o-Q and 16.0% Y-o-Y growth – a direct result of its resilience and future readiness. Beyond enhancing brand value and commending its marketing strategies, this accolade reinforces Persistent’s robust market positioning and deep relationships with stakeholders, highlighting its leadership and expanding value within the highly competitive IT Services market. In last year’s report, the Company was named the fastest-growing brand in Brand Value among the top 10 Indian IT Services brands.

 Gurvinder Sahni, Chief Marketing Officer, Persistent

 “We are honored to be recognized as the fastest-growing IT services brand in India by Brand Finance, with extraordinary 327% growth in brand value. This acknowledgment underscores our commitment to position Persistent as a leader in AI and other emerging technologies.

 Our success stems from continuous innovation, a strong focus on quality, and an exceptional understanding of our client needs. Strategic marketing investments, amplified by a high social media engagement and trust of all our stakeholders, have enhanced our brand visibility and recall. Our vibrant culture and employee initiatives, like achieving three Guinness World Records, highlight our innovative spirit.

 Persistent’s rise to the 9th position among Indian IT Services brands highlights our dedication to delivering exceptional value to our clients, becoming an ecosystem orchestrator with our partners, and creating a rewarding environment for our employees.”

 David Haigh, Chairman and CEO, Brand Finance

 “Persistent has made significant strides in brand building in recent years, as highlighted by our brand evaluation. According to the 2024 India 100 report, Persistent is the fastest-growing IT services brand among the top 10 IT brands, boasting a 36% growth rate since 2020. The company consistently scores high in employee equity, reflecting its people-centric culture, and excels in revenue growth, service delivery perception, and brand-building. These accomplishments demonstrate Persistent’s alignment with client needs and its adaptability to the dynamic market needs.”

 Liz Miller, Vice President and Principal Analyst, Constellation Research

 “The pace of change shows no sign of slowing as the transition from the digital age to the digital AI age marches on. Persistent has stepped into the epicenter of this shift and has posted impressive growth as a result. Their growth was a key factor in Persistent being named Constellation Research’s Best Enterprise Services Vendor for 2023 amid tough competition. But Persistent’s growth hasn’t been limited to growth in opportunities, customers, or revenue: Persistent’s brand positioning and strategic marketing initiatives have also advanced and is reflected in Brand Finance’s review of the enterprise services space. Having known the team and methodology at Brand Finance for some time now, it should not be understated how impressive this is, and the recognition is well-deserved.”