Category Archives: News

VerSe Innovation acquires Valueleaf Group in its journey to create India’s largest Bharat-Only Ad Exchange

Bengaluru, 28 August 2024: VerSe Innovation, India’s biggest local language technology platform, has announced the acquisition of a majority stake in Valueleaf Group, India’s leading Bharat focused data driven digital marketing solutions provider. This move enhances VerSe Innovation’s commitment to enhancing its retargeting capabilities and full stack advertising solutions, thereby driving better programmatic performance outcomes & ROI for its advertisers. Valueleaf and VerSe Innovation’s partnership is poised to drive significant growth for VerSe Innovation, with a projected additional $100M in revenue and 10% EBITDA margins in FY25.

Valueleaf’s core strength are its three key capabilities that they have built across a decade and a half in the programmatic performance marketing domain: 1). A full funnel performance data management platform encompassing 90%+ of Indian internet users. 2). Extensive Supply side integrations across thousands of websites, apps & millions of smartphones. 3). Industry focused solutions delivered to different verticals of advertisers.

The acquisition creates powerful synergies by combining VerSe Innovation’s advanced Advertising tech stack and data management platform with Valueleaf’s full funnel performance data, vast supply side integrations and industry focused solutions delivering superior Return On Ad Spends (ROAS) for advertisers. In addition, VerSe Innovation aims to boost revenue and advertiser wallet share, enhancing performance and ROI while increasing average revenue per user.

Virendra Gupta and Umang Bedi, Co-founders of VerSe Innovation, stated, “The acquisition of Valueleaf Group is not only a testament to our commitment to delivering exceptional results for brands but also positions us for substantial revenue growth. By integrating Valueleaf’s data-driven insights with our ad tech platform, we anticipate a marked increase in advertising efficiency and effectiveness, driving higher-value partnerships. We are confident that this acquisition will solidify our trajectory of becoming India’s largest digital media tech conglomerate”

Satish Saraf and Srikanth Bureddy, Co-Founders of Valueleaf Group, remarked, “We look forward to combining our strengths with VerSe Innovation’s extensive digital media ecosystem, to deliver exceptional performance marketing solutions. By integrating our innovative data-driven strategies & technologies with VerSe Innovation’s robust platforms, we are poised to elevate our impact and drive superior outcomes for brands. This partnership reinforces our goal to the opportunities in the performance marketing sector and paving the way for exciting new opportunities”

This acquisition aligns with VerSe Innovation’s journey to becoming India’s largest digital media tech conglomerate. Recently, VerSe Innovation acquired Magzter to enhance its portfolio with premium English language content. The addition of Valueleaf Group further strengthens VerSe Innovation’s portfolio, ensuring a comprehensive full ad stack solution and creating value for all stakeholders.

There’s something BIBA about her: BIBA collaborates with Bollywood sensation Kriti Sanon to celebrate Indian heritage

National, 28th August, 2024: BIBA, India’s leading women’s Indian wear brand, announces the collaboration with Bollywood Fashion Sensation Kriti Sanon as its brand ambassador. This partnership brings a fresh take on the brand’s commitment to honouring Indian heritage while introducing contemporary and modern day designs. Through this collaboration, BIBA continues to pay homage to India’s rich cultural roots.

From the grandest occasions to the most casual outings, BIBA offers a diverse range of styles that cater to every woman’s taste and preference and adds to her glamour. Each piece is a reflection of the brand’s commitment to quality, innovation, and the rich heritage of Indian fashion. Behind the scenes is a dedicated team of artisans and designers that meticulously create garments that are not just visually stunning but also comfortable and durable.

With the campaign titled “There’s something BIBA about her,” the ad-film which has been conceptualised and executed by Enormous Brands, beautifully encapsulates the spirit of BIBA—where traditions meet modernity in every outfit. The film, starring Kriti, takes viewers on a journey through vibrant colours, intricate designs, and luxurious fabrics, each piece telling the story of India’s rich cultural tapestry. Kriti’s effortless style and charm bring the collection to life, illustrating how BIBA’s designs blend heritage with modern elegance, making it an ideal choice for festive and special occasions.

Mr. Siddharath Bindra, Managing Director of BIBA Fashion, shared his enthusiasm on the collaboration, stating, “We are happy and excited to have Kriti Sanon as part of the BIBA family. Kriti is the epitome of the modern Indian woman—confident, graceful and deeply connected to her roots, which aligns perfectly with the BIBA ethos. Her journey from a talented actress to a beloved household name mirrors our brand’s evolution over the years. This partnership is not just about endorsing a collection; it’s about celebrating the spirit of every BIBA woman and girl who embraces tradition while stepping confidently into the future.”

Speaking about her association Kriti Sanon said, “I am elated to be a part of the BIBA family and launch the stunning Festive collection. Biba is a brand that celebrates Indian heritage and empowers women through fashion. It’s a brand that truly understands the modern Indian woman and her evolving style and offers something stylish for every occasion and age group.”

Ms. Tanima Kohli, Copy Group Head at Enormous, shared ‘The film celebrates the spirit of the modern Indian woman—independent, successful, and one who is unafraid to embrace her Indian culture and roots. And in doing so, we created a campaign that could only be owned by an iconic brand like Biba.’

D2C Brand Libas Accelerates Growth in Bridal Fashion Category with New Lajpat Nagar Flagship Store

New Delhi, 28th August 2024 – Libas, India’s leading fast fashion omnichannel brand, launched its flagship bridal store in Lajpat Nagar on the 24th of August, 2024. Spanning an impressive 11,000 sq. ft. and spread across five luxurious floors, this is Libas’ largest and most opulent store marking a significant milestone in Libas’ journey.

Adding a touch of glamour to the launch, the event was graced by the presence of rising actress Vaani Kapoor. Guests were treated to a curated experience, with the store’s meticulously designed floors displaying a variety of collections. The basement and ground floors feature an extensive array of kurta sets, mix-and-match options, and the exclusive Libas Art line, along with ready-to-stitch offerings. The first floor is dedicated to lounge wear, the Extra Love collection, ready-made suits, and kids’ wear, while the second floor presents an exquisite selection of sarees, gowns, and lehengas. The third floor, reserved for bridal lehengas, is set to become the ultimate destination for brides-to-be. The store’s unveiling also featured a vibrant gathering of leading influencers from Delhi NCR who participated in a series of interactive activities, creating an engaging and memorable experience for all attendees.

Expressing her excitement for the store’s launch, actress Vaani Kapoor said, “I am truly honored to have been a part of this grand launch. The new Libas flagship store is an exquisite blend of tradition and modernity, offering a stunning range of bridal wear that every bride would dream of. It was wonderful to see such a beautiful and well-curated collection all in one place.”

“The launch of this flagship store marks a pivotal moment in Libas’ growth, as we strengthen our presence in key markets. By opening in Lajpat Nagar, a renowned destination for ethnic and bridal fashion, we are committed to meeting the needs of today’s brides and fashion lovers. This store is a major step towards making Libas a household name in ethnic wear, and we are excited to offer our customers an experience that beautifully merges tradition with modern style,” said Sidhant Keshwani, Founder & CEO of Libas.

Libas’ flagship bridal store is not just a shopping destination, it is a culmination of all the things the brand represents in culture, fashion, and luxury, solidifying Libas’ position as a leader in the ethnic wear segment. As the brand continues to grow, this flagship store will serve as a beacon of Libas’ commitment to offering an expansive range of ethnic wear tailored to meet the diverse needs of its discerning clientele.

National STEM Challenge 2024 Concludes with a Spectacular Finale in Bengaluru

Bengaluru ─ August 28, 2024 ─ The winners of the 2024 National STEM Challenge, a one-of-its-kind educational initiative in India, were announced today in Bengaluru at the grand finale of a national competition that showcased the incredible talent and innovation of young minds from across the country. This marked the fourth edition of the competition, organised by STEM Learning in association with Brillio, a social enterprise focused on driving STEM education among school children.

The National STEM Challenge provides a unique STEM learning platform for skill development in underserved students of government and government-aided schools across India. It is designed to foster and celebrate creativity, ingenuity, design thinking, and problem-solving skills among students from grades 6 through 10, regardless of their background.

The finale marked the culmination of year-long STEM (science, technology, engineering, mathematics) activities, including science and mathematics model competitions, technology quizzes, and engineering tinkering. The finale was attended by more than 60 students and 25 teachers from 12 states.

Over the last year, more than 2,000 students from 20 states were trained in new-age technologies by volunteers from STEM Learning. These students competed in 90 cluster and zonal, rounds. The top 27 teams from 12 states ─ Maharashtra, Jharkhand, Karnataka , Delhi, Uttar Pradesh, West Bengal, Madhya Pradesh, Telangana, Rajasthan, Odisha, Punjab, and Goa ─ made it to the national finale.

Esteemed Chief Guests

· Mr. D. K. Shivakumar, Honorable Deputy Chief Minister of Karnataka

· Mr. Madhu Bangarappa, Honorable Education Minister of Karnataka

Esteemed Guests of Honor

· Ms. B. B. Cauvery, I.A.S., Commissioner for Public Instruction, Government of Karnataka

· Ms. Aisshwarya DKS Hegde, Trustee-Secretary, Schools of National Education Foundation (NEF)

· Dr. B. R. Guruprasad, Director, Jawaharlal Nehru Planetarium, Bengaluru

· Mr. Ashutosh Pandit, CEO, STEM Learning

· Mr. Siva Perubotla, MD and CIO, Brillio

· Ms. Kusuma H, Social Leader

· Mr. Abhishek Ranjan, Global Head of Sustainability, Brillio

Celebrated Mentors, Speakers, and Jury Members

The contestants were judged, and the winners felicitated by eminent personalities from the worlds of science, education, and technology. They included:

· Mr. Ashok Pamidi, Former CEO, NASSCOM Foundation

· Ms. Sudeepta Banerjee, Head of Resource Mobilization, Concern India Foundation

· Ms. Kathleen Ulrich, MD and Global Head of Marketing, Brillio

· Dr. Sarnam Singh, Senior Scientist, Former Dean, Nalanda University

· Mr. Alexandre Besnard, Digital Admin, LP4Y

· Dr. G. N. Dayananda, Outstanding Scientist (retired), Technology Management Directorate, Council of Scientific & Industrial Research (CSIR)

· Ms. Anupama Ramachandra, Founder Principal, Delhi Public School Electronic City, Bengaluru

· Mr. Vishwottam Kandikere, PhD, Assistant Vice President and Head ─ DMPK, Syngene International Limited

· Ms. Sunita Sharaf, Director, EDUscope

Speaking Mr. Ashutosh Pandit, Founder of STEM Learning, India’s biggest CSR-implementing organisation said: “We are pleased that the fourth edition of the National STEM Challenge has successfully fulfilled our objective of igniting a passion for science and technology among students from all corners of India. It is about empowering a generation to dream beyond boundaries. When we inspire curiosity, we plant the seeds of innovation. We are proud of our collaboration with Brillio in enabling students to pursue and imbibe highly sought-after STEM skills to foster individual and societal progress. Beyond this, keeping the momentum strong, we aim to reach every corner and foster scientific temperament and inquisitiveness. This has always been the founding ideology of the National STEM Challenge.”

Outsky’s New Track “Vibin'” Now Available for Licensing on Hoopr

Mumbai, 28th August, 2024: Hoopr, India’s first leading music licensing platform, is excited to announce the release of “Vibin’” by talented artist Outsky. This upbeat and romantic synth-pop track is now available for licensing on the Hoopr platform, offering content creators and businesses a fresh and captivating audio option for their projects.

“We’re thrilled to have Outsky’s fantastic new track, ‘Vibin’, available for licensing on Hoopr,” said Bhumika Shukla, GM- Music at Hoopr. “Its energetic vibe and romantic undertones make it a perfect fit for a variety of content. We’re confident it will be a popular choice for our users.”

“At Hoopr, we’re committed to empowering creators with easy access to outstanding music through innovative technology. Outsky’s ‘Vibin’’ is a perfect example of the kind of quality and creativity we aim to spotlight. We’re excited to see how this track will inspire and elevate the work of creators across our platform,” said Gaurav Dagaonkar, Co-founder and CEO of Hoopr.

“Vibin’” is a captivating synth-pop anthem that will have listeners grooving in no time. Singer, songwriter, and producer Aditya Mishra, aka Outsky, delivers a powerful performance, weaving his musical magic to create a beautiful soundscape. Whether you’re looking for the perfect soundtrack for your next film, show, or advertisement, “Vibin’” is the ideal choice.

Outsky’s musical journey began with intimate live acoustic gigs where he reimagined familiar melodies. This experience honed his craft and ability to infuse music with personal narrative. Now, fueled by a passion for self-expression, Outsky has blossomed into a multi-talented artist, forging his path in the industry with determination.

Boost Your Beard Growth: 5 Products You Need to Try

Growing a thick, healthy beard is a goal for many, but it often requires more than just time and patience. The right grooming products can make a difference in accelerating beard growth and improving its health. Here’s a list of the top five products that can help you achieve a fuller beard.

1. Onion Beard Growth Oil by Bombay Shaving Company

This light, non-greasy oil is formulated for fast absorption and lasting effects. The unique blend of onion oil and rosemary extracts promotes rapid and healthy beard growth. Rosemary extracts enhance blood circulation to beard follicles, which is particularly beneficial for those with patchy beards.

2. Beard Growth Serum With Redensyl by Sheopal’s

This water-based, non-sticky serum is designed to stimulate beard growth and improve overall beard health. Infused with Redensyl, a patented combination of botanical extracts and oil, it promotes the proliferation of dermal papilla cells responsible for hair growth. The serum also includes watercress, rich in vitamins E, C, K, and A, which promote hair growth, reduce skin inflammation, and boost resistance to bacteria causing skin infections. Additionally, saw palmetto extract enhances beard thickness, reduces inflammation, and prevents uneven skin. This natural formula also helps to reduce breakage, patchy spots, split ends, and frizziness, making it safe for all beard and skin types.

3. Beard & Hair Growth Oil by Beardo

Beardo’s Beard & Hair Growth Oil is packed with intense growth-boosting ingredients. Natural components like Hibiscus Oil, Coconut Oil, and Amla ensure complete care for your facial hair from root to tip. Zinc strengthens hair follicles, while vegetable protein, closely associated with DHT levels and testosterone, supports the natural growth of your beard.

4. Beard Growth Oil by Ustraa

Ustraa’s Beard Growth Oil features a blend of eight natural oils, including almond, castor, gooseberry, akai berry, watermelon seed, avocado, argan, and olive oils. This powerful combination works on both hair and roots, rebalancing the natural growth cycle and strengthening hair follicles.

5. Derma Roller by The Man Company

The Derma Roller by The Man Company is an innovative tool that boosts beard growth and blood circulation. It contains 540 micro-needles of 0.5 mm, which stimulate dormant follicles and enhance overall beard growth. Safe and easy to use on both the beard and scalp.

Takeaway

A well-groomed beard does more than enhance your appearance; it also builds your confidence. Each of these products offers unique benefits to support your beard growth journey. From oils and serums to innovative tools like derma rollers, there’s something for every beard enthusiast. Whether you’re just starting your beard growth journey or looking to enhance an already impressive beard, these products are sure to help you achieve the look you desire.

FitClub becomes the first gym in India to offer EMS technology

Gurgaon, 28 August,2024 – FitClub, Gurgaon’s leading luxury fitness destination, proudly announces its adoption of Electronic Muscle Stimulation (EMS) technology, becoming the first gym in India to offer this advanced fitness solution to its members. Previously utilized exclusively in healthcare centers, EMS technology is now accessible to fitness enthusiasts seeking efficient and effective training methods, reinforcing FitClub’s commitment to innovation and excellence in the wellness industry.

EMS technology revolutionizes traditional workout routines by using electrical impulses to stimulate muscle contractions, activating deeper muscle fibers that are often hard to engage through conventional exercise. This results in more efficient workouts, enhanced muscle strength, improved endurance, and accelerated recovery times, all achieved within shorter training sessions.

“Introducing EMS technology to our facilities is a significant milestone for FitClub and the fitness industry in India,” said Akshay, Managing Director of FitClub. “We are dedicated to providing our members with the most advanced and effective fitness solutions available globally. By integrating EMS into our offerings, we are enabling our clientele to experience transformative workouts that yield exceptional results in a fraction of the time.”

The incorporation of EMS technology aligns seamlessly with FitClub’s philosophy of delivering personalized and premium fitness experiences. Members can now benefit from tailored EMS training programs conducted by certified professionals who ensure safe and optimized use of the technology to meet individual fitness goals. This addition complements FitClub’s extensive range of high-end amenities, including state-of-the-art equipment, a professional boxing ring, and diverse group classes such as yoga, aerobics, and Zumba.

Building on this innovative advancement, FitClub is poised for significant expansion to make its elite fitness experience more accessible across India and beyond. Plans are underway to launch its second branch facility on Golf Course Road in Gurgaon, equipped with the latest fitness technologies,, including EMS, to cater to the growing demand for premium wellness solutions in the region. Over the next two years, the brand plans to expand with 30 new branches across India, bringing its luxurious fitness experience to discerning clients in cities nationwide.

FitClub’s forward-thinking approach and dedication to incorporating cutting-edge technologies position it at the forefront of the fitness industry’s evolution in India. By bridging the gap between healthcare advancements and fitness applications, FitClub continues to elevate the workout experience, offering members unparalleled opportunities to achieve and maintain optimal health and wellness.

Dubai: The top choice for Indian investors seeking lucrative real estate returns

By- Mr. Rizwan Sajan, Founder and Chairman, Danube Group

Dubai has emerged as an alluring destination for the Indian real estate investors due to its strategic location, competitive property prices and above all the favourable government policies. The city offers an unmatched global lifestyle with its modern infrastructure, world-class healthcare, education, and entertainment options.

For Indian investors looking to relocate, Dubai presents a vibrant and cosmopolitan environment that appeals to families and professionals alike. The city’s commitment to innovation, technology, progress and development ensures a high quality of life for residents. In the post-pandemic era, the demand for real estate in Dubai has surged manifolds. It has led to an upward trajectory in property prices and tremendous capital appreciation for investors.

The absence of property tax in Dubai further enhances the appeal of real estate investment for property buyers. The government’s policy granting a 5-year renewable Dubai permanent Golden Visa to individuals owning a property or group of properties in the UAE has made real estate in Dubai an attractive proposition.

Additionally, Danube Properties ensures a 3-4 year handover period for all its new developments, which makes a difference in the real estate market by offering timely and rewarding opportunities for investors. Moreover, its developments offer over 40 amenities that ensure an unparalleled living experience for connoisseurs of luxury and excellence. In all our projects, we provide fully furnished apartments featuring luxury-branded furniture. When comparing per square foot prices, our properties are more affordable than those in Delhi and Mumbai, offering exceptional value for high-quality living.This encouraging scenario makes Dubai an attractive option for Indian investors.

The geographical proximity to India plays a significant role in attracting Indian investors to Dubai. With frequent flights and a short travel time, Dubai is conveniently accessible, making it easier for investors to manage their properties and visit their investments regularly. This connectivity also supports the strong business and cultural ties between the UAE and India.
Meanwhile, it’s an exceptional time to invest in Dubai, especially given the recent government reforms and progressive measures.

The reduction in company registration fees by the Dubai and Abu Dhabi authorities have made it more cost-effective for new investors. The immigration policy changes, which offer long-term visas and passports to major investors, scientists, academics, and skilled professionals, have significantly enhanced investor confidence and appeal.

As a result of all these positive developments, property investments in Dubai are delivering exceptional rental returns, significantly outpacing those seen in India, and surpassing the value of other investment classes. This encouraging scenario is attracting Indian investors with NRIs deriving exceptional benefits. For the Indian expats, Dubai stands out as a premier investment destination that also guarantees high quality of life. Considering all these factors, Dubai has a unique combination of factors that make it an ideal destination for Indian Investors.

Unexplained Fatigue and Frequent Infections? Understanding the Link to Leukemia I HCG Cancer Centre, Nagpur

By-Dr. Nishad Dhakate, Consultant – Hematology & BMT, HCG Cancer Centre, Nagpur.

Persistent exhaustion, even after adequate rest, combined with recurrent infections that never seem to resolve, could indicate a condition more serious than simply a hectic lifestyle or a weakened immune system.

 Leukemia is a cancer that affects the blood-forming tissues, including the bone marrow and lymphatic system. It primarily involves the white blood cells, which are essential for fighting infections. In leukemia, the bone marrow produces an excess of abnormal white blood cells that do not function properly. While some types of leukemia are more common in children, others primarily affect adults.

 Understanding the link between fatigue, infections, and leukemia is crucial for empowering individuals to seek prompt medical care.

 Common leukaemia signs and symptoms include:
• Unexplained fever
• Persistent fatigue
• Recurrent infections
• Appetite loss
• Weight loss
• Swollen lymph nodes
• Recurrent nosebleeds
• Tiny red spots in your skin (petechiae)
Causes of Fatigue in Leukemia
Extreme fatigue is a common and debilitating symptom for those battling leukemia. Several factors contribute to this relentless tiredness:
• Constant pain disrupts sleep, reduces appetite, and limits physical activity, leading to exhaustion and depression, worsening fatigue.
• Leukemia can be exhausting, making exercise challenging. This inactivity can intensify fatigue, particularly in individuals who were previously active.
• A healthy diet is vital for maintaining energy, but leukemia and its treatments can disrupt eating habits. Loss of appetite, nausea, and mouth sores can make proper nutrition challenging, increasing fatigue.
• Red blood cells carry oxygen throughout the body, and a deficiency can leave individuals feeling weak and fatigued.
• The specific type of leukemia can affect fatigue levels. For example, chronic lymphocytic leukemia (CLL) may cause early-stage hormonal changes that contribute to fatigue, along with the emotional stress of a cancer diagnosis and treatments.
• Insomnia, night sweats, fragmented sleep, or poor sleep quality due to pain, medications, stress, and anxiety can leave individuals drained.
• Some medications, such as antidepressants and pain relievers, can cause fatigue as a side effect. Additionally, fatigue from chemotherapy may persist for six months to a year post-treatment.

 Difference Between Normal Fatigue and Leukemia Fatigue
Typical fatigue is a common sensation of tiredness that usually improves with rest, and often results from regular activities like physical exertion, stress, or insufficient sleep. In contrast, leukemia-related fatigue, also known as cancer-related fatigue (CRF), is an intense, ongoing exhaustion that interferes with everyday life.

 Leukemia fatigue is directly caused by the disease or its treatment, which impacts the body’s ability to produce oxygen-transporting red blood cells and may be accompanied by symptoms such as shortness of breath, weakness, and increased vulnerability to infections.

 Managing Fatigue with Leukemia
Cancer-related fatigue stems from both physical and psychological factors, necessitating a holistic approach to management.

 • Engaging in physical activity, although challenging, can help manage persistent fatigue. Consulting a physical therapist for a personalized exercise-plan can strengthen muscles, ease pain, and manage symptoms and side-effects.
• A nutritious diet tailored to your specific needs, including necessary nutrients, calories, and fluids, is also beneficial.
• Supplements like Vitamin B12 and Vitamin D3 may help alleviate fatigue, in consultation with your doctor, to avoid potential interactions with cancer treatments.

 Treatments for Leukemia
Leukemia treatments target cancer but can also affect healthy cells and tissues. However, there have been major advancements in the field of leukemia treatment. Chemotherapy continues to be a cornerstone, effectively eradicating cancerous cells. Meanwhile, newer targeted therapies and immunotherapies are showing promise by providing more personalized and potentially less toxic treatment options. Bone marrow transplants can cure some cases, especially in younger patients. Early diagnosis broadens the range of available treatments and significantly increases the likelihood of a successful outcome.

 These treatments play a crucial role in combating leukemia and addressing associated issues. By understanding the connection between unexplained fatigue, recurrent infections, and leukemia, individuals can seek appropriate care and improve their quality of life.

Samsung Launches 10 Large Capacity Bespoke AI Washing Machines for Indian Consumers

BENGALURU, India – 27 August 2024: Samsung, India’s largest consumer electronics brand, today unveiled its new range of 10 large-sized, front load washing machines. The AI-powered line-up promises a new era in laundry care for Indian consumers, making laundry a simpler chore through intuitive AI features.

The new, larger washing machines come in an ideal size of 12 Kg, enabling Indian consumers to wash larger loads in one go, making them ideal for bigger items like blankets, curtains and sarees. Samsung India’s range of new 12 Kg AI washing machines starts at INR 52990. The new modern washing machines come in Bespoke design with Flat Glass Door and advanced AI features such as AI Wash, AI Energy Mode, AI Control and AI Ecobubble.

“Indian consumers are looking for new-age digital appliances that deliver best-in-class wash performance with minimum effort, while saving energy and time. Our new 12 Kg AI-powered washing machines enable consumers to wash bigger laundry loads in one go, allowing them to ‘do less and live more’. The new range of front-load Bespoke AI washing machines distinguish themselves by providing a convenient and effective wash. With the premium Bespoke AI washing machine range, we aim to cater to consumers who value performance, convenience and style, and take a lead in the high capacity washing machine segment,” said Saurabh Baishakhia, Senior Director, Digital Appliances, Samsung India.

Taking a significant leap in personalized laundry experiences, Samsung’s Bespoke AI washing machines leverage 2.8 million big data points to offer optimized wash options with integration of the SmartThings App. This also helps save a large amount of energy in every wash cycle – the AI Energy Mode results in a reduced electricity bill for consumers by providing up to 70% energy savings.

Elevating User Experiences with AI-Based Technologies

Minimizing efforts that go into treating laundry, a whole suite of AI-powered features in the Bespoke AI washing machines elevate user lifestyle while creating an overall experience that is smarter, more efficient, and eco-friendly. Hence, the new AI washing machines promise to take the thinking out of washing, making it less of a chore.

AI Wash feature uses advanced sensing to detect fabric weight and softness, while soil level tracking actively monitors the current level of soiling based on the water turbidity, optimizing water and detergent usage for a thorough yet gentle wash. The Auto Dispense feature automatically releases the perfect amount of detergent and fabric softener, eliminating guesswork. With AI Energy Mode available through the SmartThings App, you can manage the energy usage of your home appliances and save money in the process. Users can monitor their daily, weekly, and monthly power consumption, with the feature even estimating monthly energy bills. If the bill exceeds a preset target, the app can turn on the energy-saving mode. The AI Control feature learns and adapts to consumers habits with Habit Learning to suggest the cycles that most fit the user.

Additionally, with SmartThings Clothing Care, users can make custom cycles using recommended cycles and save them. SmartThings Going Out mode allows users to manage their laundry remotely as well, without ever worrying about the laundry schedule. Moreover, when a user crosses the threshold of the geofence that they have set, it intelligently prompts via push notification on their Galaxy smartphone to reschedule the washing. Alternatively, let’s say if one doesn’t take out the laundry after the cycle is done, it sends them a laundry alarm reminder. They can then start a rinse + spin cycle to prevent odours emanating from their clothing. SmartThings Home Care* monitors the machine’s performance, giving consumers maintenance proactively and troubleshooting tips right on the Galaxy devices.

SuperSpeed option reduces the wash time to 39 minutes, without compromising wash performance. Plus, innovative features like Q-Bubble, and Speed Spray ensure powerful cleaning and efficient rinsing. Durability meets elegance with the Tempered Glass Door, while the Less Microfiber cycle reduces microplastic release by up to 54%, supporting sustainability. Furthermore, Hygiene Steam ensures a deep clean, removing 99.9% of bacteria and inactivating allergens for a healthier wash. Powered by Digital Inverter Technology, these washing machines guarantee energy efficiency, less noise, and long-lasting performance, backed by a 20-year warranty (on the motor).