20, Aug 2024
MGM Cancer Institute’s Anamaya Program: A New Hope for Children with Blood Disorders and Cancers

CHENNAI, Aug. 20, 2024 — MGM Cancer Institute proudly announces the launch of the Anamaya Program, a groundbreaking initiative aimed at helping children lead a disease-free life, starting with thalassemia. Thalassemia, a genetic condition affecting hemoglobin in red blood cells, has a significant presence in South India.

anamaya

Through the Anamaya Program, MGM Cancer Institute has conducted extensive screening and awareness programs across Tamil Nadu and Andhra Pradesh, including tribal communities. Over the past six months, the institute has screened around 5,000 children for thalassemia and other blood disorders. The institute’s efforts have identified approximately 25 children with thalassemia, who are now being brought to MGM Cancer Institute for further evaluation and treatment in association with Saptha Foundation (A NGO which supports treatment of Thalassemia in children). The treatment expenses will be supported through funds from the government, NGOs, and concessions provided by the hospital.

In Andhra Pradesh and Tamil Nadu alone, approximately 10,000 individuals are affected by thalassemia major, contributing to the larger national count of nearly 100,000 patients. If untreated, this condition drastically reduces life expectancy, with most children not surviving beyond age 15 due to frequent blood transfusions and iron overload in vital organs such as the heart and liver. Currently, bone marrow transplantation (BMT) is the only permanent cure for thalassemia, allowing children to lead normal lives post-treatment.

Addressing thalassemia’s impact involves improving access to screening and care, enhancing healthcare infrastructure, and investing in research for novel treatments like gene therapy. A comprehensive strategy, including prevention programs and robust data collection, is essential for managing this disease effectively.

At the MGM Cancer Institute, the Department of Pediatric Hematology and Oncology offers holistic care for children, adolescents, and young adults with hemoglobinopathies. The institute’s mission is to treat these children by understanding their special needs and providing them with comprehensive, compassionate care from diagnosis through recovery.

Speaking about the program, Dr M Deenadayalan, HOD and Clinical Lead, Paediatric Haematology, Oncology, Blood and Marrow Transplantation, said, “Thalassemia is a significant public health concern in India, especially in the southern regions. National surveys indicate beta-thalassemia shows a notable prevalence, with carrier rates estimated at around 3-4% nationwide. However, these rates can surge up to 17% within certain communities, particularly those with high consanguinity or among tribal populations.”

He further added, “This program will be a bridge to the existing gap of uneven access to screening, identifying, and treating thalassemia, other blood disorders and cancers in children. As phase one of the program, our focus will be on thalassemia, which requires lifelong medical care, imposing a strain on the children and families. A multi-pronged approach is necessary, strengthening carrier screening, prenatal diagnosis, and genetic counselling, along with improved healthcare infrastructure and trained professionals.”

Speaking during the event Dr. M A Raja, Director, Oncology Services, MGM Cancer Institute, said, “Thalassemia is a disease diagnosed between birth and two years, and approximately 15000 babies are born in India every year with this. It is an inherited condition, and we in India have the highest number of thalassemia cases in the world. Proper screening and counseling can help to reduce the incidence of this disease because marriage among close relatives who are carriers without disease can give birth to babies with disease. Once a diagnosis is made, standard treatment is only repeated blood transfusions and supportive care. However, this is not curative and can cause heart failure, liver toxicity, and premature deaths. The ONLY curative option is a bone marrow transplant. MGM Cancer Institute is well equipped to offer this treatment to many unfortunate children affected by this disease. Our hospital with expert hematologists and well-trained nurses will help to transform the lives of such children by offering a permanent cure. We will continue your conduct camps for screening, early detection, and counseling in vulnerable populations.”

In addition to thalassemia, the program will extend its screening efforts to other childhood cancers and blood disorders, ensuring early detection and treatment for those in need. MGM Cancer Institute is committed to making a lasting impact in the fight against these conditions, one child at a time.

The Anamaya program was launched in the presence of Dr. M A Raja, Director, Oncology Services, MGM Cancer Institute; Dr. Ananth Mohan Pai Director – Medical Services, MGM Healthcare; Mr. Siva, COO, MGM Cancer Institute and Dr. Vimal Kumar G and Dr. Rishab Bharadwaj from the Paediatric Haematology, Oncology, Blood and Marrow Transplantation department.

20, Aug 2024
Ambuja Cements’ CSR Efforts Boost Economic Progress in Rabriyawas Through 49 Farm Ponds

Rajasthan, 20 August 2024: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is proud to support sustainable water resource management to boost the livelihoods of farming communities where it operates. Through CSR efforts, the Company has developed 49 farm ponds in the villages surrounding its Rabriyawas plant in the arid region of Rajasthan, creating a total water storage capacity of 2.22 lakh cubic metres this year. This initiative has not only addressed the water scarcity faced by local communities but also boosted agricultural productivity for the farmers.

The company’s efforts have substantially enhanced water availability in the region, positively impacting their daily lives by providing sustainable access to water. With these 49 new farm ponds utilising rainwater harvesting, they can easily access water for irrigation and cultivate between 150 to 170 acres of land during the Rabi season. By enabling crop cultivation during both Rabi and Zaid seasons, this initiative has increased crop intensity and expanded the cultivation area, with a minimum income rise of 35% to 40% for the farmers.

Take the example of Shobha Devi Prajapat, a local farmer from Rabriyawas village who calls the farm ponds a game-changer. She says, “We can now grow crops such as mustard, cumin, green gram, pearl millet, wheat, fennel, and vegetables year-round, increasing our income significantly.”

These sustainable water solutions by Ambuja Cements at villages near the Rabriyawas plant underscore their commitment to social responsibility and sustainable development, creating positive impacts, and fostering inclusive growth.

20, Aug 2024
Lawyer Desk Unveils AI-Powered “LawBook” Mobile App: The Ultimate Educational Tool for Law Students

National, 20th August’24- LawyerDesk.ai, a trailblazer in AI legal technology, proudly announces the launch of “Law Book”, an advanced mobile app designed to redefine legal education for law students across India. This cutting-edge app leverages artificial intelligence to provide an unparalleled learning experience, equipping students with the knowledge and skills they need to excel in their legal careers.

 “LawBook” is a comprehensive educational platform brimming with features that cater to the diverse needs of law students. It combines traditional legal resources with innovative AI-driven tools to create a dynamic and interactive learning environment.

 Key Features of LawBook:

  •  Case Generator: Generate case scenarios based on various types of law, allowing students to practice and hone their legal reasoning and argumentation skills.
  • Legal Research: Access a vast database of legal texts, case laws, statutes, and journals, all easily searchable and regularly updated.
  • Legal Drafting: Tools to assist in the creation of legal documents, helping students learn the intricacies of legal writing and formatting.
  • Learning Tools: Engage with mind maps, notes, flashcards, and AI lawyer personas to enhance understanding and retention of legal concepts.
  • Moot Court Simulation: Experience simulated moot court environments, complete with realistic case scenarios and role-playing, to practice courtroom skills.
  • User-Friendly Interface: An intuitive design that ensures easy navigation and accessibility to all features.

“We are thrilled to introduce “Law Book”, an app that embodies our commitment to innovation in legal education,” said ANUSHITA KARUNAKARAM, CEO of LawyerDesk.ai. “By integrating advanced AI capabilities with comprehensive legal resources, Law Book provides a holistic learning experience that prepares law students for the complexities of the legal profession. Our goal is to bridge the gap between theoretical knowledge and practical application, ensuring our users are well-equipped to succeed.”

 The development of Law Book involved extensive collaboration with legal educators and professionals to ensure the app’s content is both accurate and relevant. This collaborative effort guarantees that Law Book not only meets academic standards but also aligns with real-world legal practices.

20, Aug 2024
Early Detection of High-Risk Melanoma: Prevention and Treatment Strategies

shantling

Dr. Shantling Nigudgi, Sr. Consultant Radiation/Clinical oncologist, HCG Cancer Centre, Kalaburagi

 In today’s fast-paced world, our increasingly busy lifestyles often lead us to neglect our health and wellbeing. We spend more time indoors, surrounded by screens, and less time outdoors, enjoying nature. However, this shift in lifestyle has led to a rise in skin cancer cases, with melanoma being one of the most aggressive forms. As we strive for a balance between our personal and professional lives, it’s essential to prioritize our health and take proactive measures to prevent melanoma. By making simple changes to our daily habits, such as protecting our skin from the sun, conducting regular self-examinations, and adopting a healthy lifestyle, we can significantly reduce our risk of developing this life-threatening disease.

 The Importance of Early Detection
Melanoma, a type of skin cancer, is a growing concern worldwide, with India being no exception. According to the Indian Journal of Dermatology, Venereology, and Leprology, melanoma accounts for 1-2% of all skin cancers in India. The importance of early detection cannot be overstated, as it significantly improves treatment outcomes and survival rates. The 5-year survival rate for melanoma patients with early-stage detection is around 92%, compared to 20% for those with advanced-stage detection.

 Identifying Risk Factors
Identifying risk factors is essential for early detection. Individuals with a family history of melanoma, fair skin, previous melanoma, dysplastic nevi, UV radiation exposure, and genetic predisposition should be vigilant. Being aware of these risk factors can help individuals take proactive measures to prevent and detect melanoma early.

 Prevention Strategies
Prevention is key in reducing the risk of melanoma. This includes using broad-spectrum sunscreen with SPF 30 or higher, wearing protective clothing, seeking shade, avoiding tanning beds, and conducting regular skin self-examinations. By adopting these prevention strategies, individuals can significantly reduce their risk of melanoma.

 Early Detection Methods
Early detection methods include skin self-examination, dermatologist check-ups, and the ABCDE(asymmetry, border, color, diameter and evolving) rule, which involves monitoring moles for asymmetry, border irregularity, color variation, diameter greater than 6mm, and evolving changes. Regular skin checks can help identify suspicious moles or changes, enabling early detection and treatment.

 Treatment Options
Treatment options vary depending on the stage and severity of melanoma. These include surgical excision, sentinel lymph node biopsy, immunotherapy, targeted therapy, and chemotherapy. Early detection enables prompt treatment, reducing the risk of metastasis, less invasive treatment options, improved cosmetic outcomes, and enhanced survival rates.
Early detection of high-risk melanoma is crucial in preventing and treating this aggressive form of skin cancer. Stay sun-safe, and prioritize your skin health! Regular skin checks, awareness of risk factors, and a proactive approach to prevention can make a significant difference in the fight against melanoma. By taking control of your skin health, you can reduce your risk of melanoma and improve treatment outcomes.

20, Aug 2024
UST AI Report: 93% of Big Firms See AI as Crucial, Yet Over 75% Struggle with Talent Shortage

Mumbai, 20 August 2024 : New research commissioned by UST, a leading digital transformation solutions company, finds that most organizations are clearly on board the AI (artificial intelligence) ship but lack a skilled AI workforce and need a compass to help navigate these uncharted waters. Obstacles to effective implementation frequently include a lack of in-house AI skills, increasingly complex regulatory requirements, and rising ethical concerns. These factors create uncertainty, slowing AI implementation and preventing the technology from reaching its full potential. This comprehensive survey on AI in the Enterprise surveyed 600 senior IT decision-makers in large companies ($500m+ revenue) across the US, UK, India, and Spain. The companies surveyed represent a combined revenue of more than $10 trillion.

The research uncovered three significant findings:

1. Clear management buy-in: AI enablement continues to be of paramount importance for large businesses, with more than half (54%) using and integrating AI throughout their organizations, nearly a third (28%) using it throughout the business but in an unstructured way, and 16% just starting to experiment with AI. Only 1% do not use AI and they have no plans to do so. Significantly, 92% say their company’s AI implementation aligns with their strategic goals, and 93% believe AI will be essential to success in the next five years. However, only a small portion, 8%, said that they do not face barriers to these goals. Despite the broad recognition of AI’s importance and strategic value, this highlights a significant challenge: most organizations encounter substantial obstacles that hinder AI implementation. Finally, approximately 9 in 10 (89%) say their organization needs to increase spending on AI implementation to keep up with its competitors.

2. Significant roadblocks remain: 44% described the AI implementation process as challenging, citing security concerns (40%), a shortage of in-house expertise (33%) and compliance and regulatory challenges (33%) as the top issues. The lowest-ranking barrier was “No clear understanding of the benefits” (14%), showing that there is clear consensus on the value of AI.

Looking more closely at concerns around the skills shortage, more than three-quarters (76%) say there is a severe shortage of AI-skilled personnel within their organization. Consequently, almost nine in 10 (89%) say their organization needs external guidance on implementing AI effectively, with more than half (57%) planning to engage with external third-party AI expertise in the next three years.

Two-thirds (67%) believe there are insufficient external advisors focusing on AI implementation, and more than a third (38%) consider external expertise less expensive than in-house. Furthermore, nearly a third (31%) of respondents cannot upskill their own workforce.

3. Lack of tools to navigate the complexity of ethics, regulation, and diversity concerns: 9 in 10 (91%) agree that their organization must have a responsible AI framework/policy. However, fewer than 4 in 10 (39%) consider their current approach “very effective”. Additionally, more than 9 in 10 believe more regulation is required for successful and responsible AI implementation in their industry (91%) and in companies across all industries (92%). The main reasons for this regulation should be to ensure data privacy (62%), better transparency (57%), and ethical usage (55%). Respondents say neither their government (71%) nor industry (64%) is doing enough regarding AI regulation.

Regarding their AI workforce, 80% say that diversity is crucial or very important. However, 32% believe their AI team is lacking diversity. In addition, 70% are concerned that this lack of diversity leads to biased outcomes.

“AI is a groundbreaking technology already accelerating innovation across industry sectors, improving productivity, and redefining what is possible in unimaginable ways. This research comprehensively shows AI’s myriad benefits and challenges for businesses. By shining a light on the dominant hurdles to effective AI integration, we hope to help enterprises identify the right tactics and facilitate greater adoption of AI,” said Krishna Sudheendra, Chief Executive Officer, UST.

Other key findings include:

· AI spending and ROI: 1 in 20 (5%) currently spend more than half of their technology budget on AI implementation – but almost 1 in 5 (18%) predict they will spend at this level within three years. On average, organizations expect to see a return on investment in AI technology in approximately two years. However, almost a quarter (23%) expect this to take four or more years.

· ESG benefits of AI: Almost 9 in 10 (89%) believe AI can help their organization work toward their net zero goals, and a similar proportion say that AI has significant ESG benefits (91%). Respondents believe AI improves sustainability measurements and reporting (68%), reduces carbon emissions/accelerates efforts to reach net zero (58%) and reduces resource consumption (55%).

“The absence of mature AI governance frameworks is a glaring problem that enterprises can no longer ignore. 90% of those surveyed agree that robust regulations are needed to guide its development and mitigate risks as AI becomes deeply embedded in society. Soon, AI regulations and privacy-first AI will become essential to modern platforms, with algorithmic transparency, explainability, and risk metrics ensuring that only ethically designed AI systems earn public trust. These findings show that we must accelerate efforts to develop and implement sound AI governance policies to create a future where AI systems fulfill their potential as powerful for the common good,” said Adnan Masood, Chief Architect – AI & Machine Learning, UST.

To help create that future, UST recently launched a groundbreaking initiative to train more than 25,000 employees – approximately 80% of its workforce – with cutting-edge Generative AI skills and knowledge. The program was announced just months after the unveiling of UST AlphaAI, which consolidates the company’s AI offerings to enhance business agility, streamline operations, and accelerate digital transformation journeys.

20, Aug 2024
Unit 42 Research Report Exposes Evolving Cybersecurity Risks Across Critical Industries

India, Mumbai– 20 August 2024 – Palo Alto Networks, the global cybersecurity leader, released its latest report, ‘2024 Unit 42 Attack Surface Threat Report’, revealing the rapidly evolving landscape of cybersecurity threats. The study, drawn from several petabytes of data collected throughout 2023, highlights the growing challenges organisations face in securing their IT infrastructure amid constant changes and the increasing likelihood of AI-driven attacks.

This report underscores that organisations in critical sectors such as insurance, pharmaceuticals, and manufacturing are seeing a relentless evolution in their attack surfaces, making them prime targets for cyber criminals exploiting AI-generated vulnerabilities. As businesses continue to expand their digital footprints, the test of tracking and protecting all assets becomes increasingly difficult. Many organisations struggle to inventory their internet-facing applications, leaving them exposed to cyber threats that often begin with the exploitation of software vulnerabilities.

Key findings from the report include:

Constantly Evolving Attack Surfaces: On average, an organisation’s attack surface introduces over 300 new services every month, accounting for nearly 32% of new high or critical cloud exposures. This rapid growth of new services without central oversight inevitably leads to misconfigurations and exposures, resulting in higher chances of a breach.

Increased Risks from Lateral Movement and Data Exfiltration: Organisations experienced 73% of high-risk exposures within IT and Networking Infrastructure, Business Operations Applications, and Remote Access Services, which can be exploited for lateral movement and data exfiltration.

Critical IT and Security Infrastructure Exposures: Over 25% of exposures involve critical IT and networking infrastructure, opening doors to opportunistic attacks. These include vulnerabilities in application-layer protocols and internet-accessible administrative login pages of routers, firewalls, VPNs, and other core networking and security appliances. Remote access services and business operation applications also constitute a significant portion of exposures, with each comprising over 23% of attack surface exposures.

High Vulnerability in Key Industries:

Media and Entertainment: The industry experienced the highest rate of new services added, exceeding 7,000 per month.
Telecommunications, Insurance, Pharma and Life Sciences: These industries saw substantial increases, with over 1,000 new services added to their attack surfaces.
Critical Industries: Financial services, healthcare, and manufacturing saw their attack surfaces add over 200 new services every month.

The report also highlights the need for organisations to adopt AI-driven tools like Cortex Xpanse which provides continuous asset discovery and inventory. This capability is essential for maintaining complete visibility into the attack surface and reducing security risks.

Anil Valluri, MD and VP, Palo Alto Networks India and SAARC said, “As digital transformation and cloud adoption accelerate, the attack surface becomes more dynamic and challenging to secure, heightening the risk of AI-driven attacks that can scan billions of IP addresses in minutes to exploit vulnerabilities. With nearly half of exposures linked to remote access services and core networking infrastructure, and 23% to business operations applications, maintaining real-time visibility and monitoring is crucial. Leveraging AI-driven solutions for continuous asset discovery and inventory is essential to ensure comprehensive visibility and mitigate security risks.”

To secure attack surfaces effectively, maintaining persistent and comprehensive visibility across all assets, is essential for identifying and responding to risks such as high-profile vulnerabilities. Monitoring for unsanctioned services or shadow IT is critical to differentiate between known and unknown assets. Prioritising remediation efforts on high-severity vulnerabilities, especially those that are internet-exposed, is also crucial. Moreover, organisations should implement processes to address critical exposure risks in real time, optimise cloud configurations, and enforce secure data handling practices. Finally, staying informed about emerging threats and regularly reassessing the organisation’s attack surface are key strategies to mitigate risks.

20, Aug 2024
IKEA India Makes Bold Leap Towards Sustainability with 100% EV Deliveries across Bangalore, Hyderabad and Pune

India, 20th August 2024 – IKEA, one of the world’s most trusted home furnishings brand and an advocate of sustainable business, clocked its first big milestone in India with 100% EV-powered deliveries across Bangalore, Hyderabad, and Pune. Its Mumbai operations will soon join this wagon, and the company will enter all new markets with an EV-first approach; starting with Delhi NCR. IKEA is also piloting same day delivery in its birth city of Hyderabad and plans to scale it across all its markets in the coming year.

IKEA

This milestone demonstrates IKEA India’s steadfast commitment to a sustainable value chain. From commercial exploration of EV solutions in 2019, to achieving 28% green deliveries in 2023 and 88% EV adoption rate now, the company is making significant strides in reducing its carbon footprint nationwide. Through these efforts, IKEA India continues to set a new standard for environmentally responsible operations, paving the way for a greener future. IKEA is leading India’s EV transition by co-creating a robust EV ecosystem in India; an essential to reduce carbon emissions and driving climate control. To scale its network transformation, IKEA has partnered with local original equipment manufacturers in India, including small and medium-sized businesses and startups, to develop innovative mobility solutions. These efforts are helping to create a robust local economy, driving job creation, and empowering small businesses to thrive alongside global industry leaders.

Susanne Pulverer, CEO and Chief Sustainability Officer, IKEA India said, “For IKEA, a sustainable value chain is an essential part of our growth journey. This is just the first of the many milestones in that effort and we are proud to lead the EV journey from our foundational years in India. We strongly believe that profit and planet can be co-created and will continue to lead with this mindset.”

IKEA India’s transition to 100% electric last-mile delivery is a groundbreaking step towards a sustainable and safe future. The journey towards zero-emission began in 2019 when IKEA introduced electric vehicles into its delivery fleet. Initially, the store deployed 3-wheeled tuk-tuks delivering thousands of orders a month. To accommodate larger furniture deliveries, the company also incorporated retrofit trucks into its operations and established in-house infrastructure for charging these electric vehicles. By championing EV adoption at scale, IKEA India aims to inspire a larger ecosystem including manufacturers, partners, delivery drivers, and green energy infrastructure planning for all.

Commenting on the development, Saiba Suri, Country Customer Fulfilment Manager, IKEA India said, “Our approach to sustainable logistics at IKEA India goes beyond adopting EVs—we are focused on building an efficient infrastructure, skill building initiatives and future opportunities for all in the value chain. As we grow in India with an EV first approach, IKEA India is now more prepared to address the challenges related to it and committed to investing in long-term, innovative solutions. We’re truly grateful for partners who share this vision with us. As we enter new markets, our priority is to ensure they are equipped for this change, laying the groundwork for the future of our supply chain.”

As a key player in decarbonization, IKEA is expanding charging stations for large EVs in India to make the adoption of EVs more accessible and efficient. The company has also installed EV charging stations across all its large-format stores for delivery vans, customers, and co-workers. The brand’s diverse EV fleet, supported by advanced inbuilt Telematics technology, handles load from 680kg to 1700kg. By integrating these advancements, IKEA is setting a benchmark in the industry while maintaining 100% compliance with government regulations.

The company aims to achieve 100% EV deliveries by 2025 across all its operations, advancing large-scale EV fleet, driving continuous innovation and collaborating with the government. Globally, KEA aims to become climate positive and halve greenhouse emission across the value chain by 2030 and reaching net zero by 2050.

20, Aug 2024
Max Life expands ULIP range, launches Nifty 500 Momentum 50 Index Fund

New Delhi, August 20, 2024: Max Life Insurance Company Ltd. (“Max Life”/ “Company”) has introduced the Nifty 500 Momentum 50 Index Fund in the ULIP segment. The New Fund Offer (NFO) window will remain open till 1st September 2024, at Rs. 10 per unit, applicable only during the NFO period.

The fund will track the Nifty 500 Momentum 50 Index, which comprises the top 50 companies within the Nifty 500 index, selected based on their Normalized Momentum Scores. The proposed fund brings together two popular investment approaches of flexicap and momentum investing and would be the second fund based on momentum investing strategy in Max Life’s suite of funds, after the Midcap Momentum Index Fund launched in Jan’24. The fund aims to capitalize on the growing interest in flexicap funds, that re-adjust basis market movements, safeguarding investors from cyclical market capitalization scheme performance. As of June 2024, the benchmark index composition included 60% large-cap, 27% mid-cap, and 13% small-cap stocks, reflecting a well-diversified approach to wealth creation.

The Nifty 500 Momentum 50 Fund is designed for customers inter-alia looking for wealth creation opportunities over the medium to long term. The fund’s “buy high, sell higher” approach aims to capture ongoing price trends, thereby potentially delivering higher returns compared to traditional index investing.

Sachin Bajaj, Chief Investment Officer, Max Life Insurance, commented, “As investment preferences shift towards more dynamic strategies, we are proud to present Max Life’s Nifty 500 Momentum 50 Index Fund. Employing a momentum investing strategy, the fund is designed to cater to the modern customers’ quest for high growth potential across India’s top 500 companies. At Max Life, we remain committed to deliver innovative and robust solutions that align with our customers’ evolving financial goals.”

Alongside wealth creation opportunities, the life insurance component provides financial security, safeguarding against unforeseen events and ensuring peace of mind.

The Nifty 500 Momentum 50 Fund will be available through various ULIP products, initially including the Online Savings Plan, Shikhsha Plus Super, Flexi Wealth Advantage Plan, and capital guarantee solutions*. After the NFO period, the fund will also be offered with Max Life’s Platinum Wealth Plan, Fast Track Super, Flexi Wealth Plus, and Smart Flexi Protect Solution, ensuring broad availability across different customer segments.

20, Aug 2024
How STAAH’s hospi-tech solutions empower hoteliers to effortlessly navigate a long-weekend rush

New Delhi: August 20, 2024 – With six more long weekends still to go before the year ends, hoteliers are constantly on the lookout for innovative and effective ways to draw more bookings and maximise guest experience while boosting their bottom line. STAAH, a hospitality solutions provider based in New Zealand, has just the right stack of solutions for hotel, homestay and apartment owners. Its suite of innovative technology tools designed to streamline operations and boost revenue, enables hoteliers to manage this busy period efficiently and profitably.

Here’s how!

Channel Manager

For hoteliers, if managing their distribution and ensuring maximum occupancy is not done right, especially during long weekends, their business could take a hit. This tool addresses both these pain points by enabling property owners to manage their distribution on a single platform and increase occupancy. The Channel Manager syncs all channels and aligns their bookings from OTAs and their website. It also updates rates, availability, and guest data in your PMS and across all connected channels. It eliminates over bookings and allows bulk rate adjustments so hoteliers can enjoy dynamic pricing and enhance their property’s visibility on over 500 channels worldwide.

ReviewMinder

What’s a fabulous property without great reviews as proof, right? This centralised review management tool allows hoteliers to personally engage with their guests in real time, take in feedback as well as monitor, respond to and resolve online reviews from TripAdvisor, Google, and major OTAs. Being at the top of the reviews game will help hoteliers to strengthen brand loyalty, build a community of repeat customers and grow and expand their business. ReviewMinder also offers features like review translation and guest journey optimization, ensuring a positive online presence and better guest satisfaction.

Global Distribution System (GDS)

If you are a STAAH partner in India, you are in luck! Its GDS hosting connects hotels to over 500,000 travel agents and management companies globally via major systems like Sabre, Amadeus, Worldspan and Pegasus, placing hoteliers in the ambit of the world’s largest travel marketplace! Hoteliers who are worried about how to deploy and learn about these complicated systems need not worry. A dedicated STAAH GDS team will assist with rate structuring and content optimization, maximizing global reach and revenue potential.

SwiftBook

By displaying live rates from multiple channels and promoting seasonal discounts, SwiftBook helps hoteliers enhance their revenue per available room (RevPAR) and average daily rate (ADR), while saving on OTA commissions. With this tool, you can boost Direct Bookings and increase revenue seamlessly as it transforms website visitors into guests with dynamic rate plans, exciting offers, and up-selling opportunities.

InstantSite

First impressions are the often the last and this isn’t truer than in the world of hospitality! Guests usually pick up a vibe about a property they are considering from browsing through the website so if this primary interface isn’t looking good, hoteliers are likely to lose business. STAAH’s InstantSite tool empowers them to attract new customers by engaging visitors with visually stunning, professionally-designed and responsive websites that not only display promotions and optional extras but are also optimised for mobile devices and search engines. This tool is integrated with the SwiftBook and helps drive more direct bookings while improving overall profitability.

Armed with these tech solutions in hand, hoteliers can dive straight into all long weekends knowing that they will deliver exceptional guest experiences, have a packed house and end up with an encouraging bottom line!

20, Aug 2024
Gaurs Group & its Cricket Team, Gorakhpur Lions Organise UPT20 Cricket League to help Cancer Patients

Delhi NCR: Gaurs Group and its cricket team, Gorakhpur Lions, organised a charity match to support cancer patients. The event featured an exciting match between Gaurs Group’s owned Gorakhpur Lions and Meerut Mavericks, two leading teams from the UPT20 Cricket League. Rs 36 lakhs raised from the match was donated to Yashoda Hospital for the treatment of cancer patients. It was held at Gaur City Stadium in Greater Noida West.

cricket

Manoj Gaur, CMD of Gaurs Group, stated, “This match is our effort to help cancer patients and raise awareness among people. Gaurs Group is deeply committed to community welfare, and this match reflects our dedication to promoting health through sports. By organising such tournaments, we also want to highlight the significance of fostering talent through local sports leagues and community engagement. Our team, Gorakhpur Lions, is an important part of UPT20 Cricket League.”

Apart from the Gaurs Group’s CMD, Manoj Gaur, those cheering the players included Rajeev Shukla, Vice President of BCCI, DS Chauhan, Chairman of UP Cricket Association (UPCA), Rajesh Dubey, Owner of Meerut Mavericks, and Dr. P.N. Arora, Chairman of Yashoda Hospital.

Addressing the gathering, Rajeev Shukla spoke about the role of leagues like the UPT20 Cricket League in promoting local talent, highlighting players like Rinku Singh, Dhruv Jurel, Ankit Rajput, and Yash Dayal as examples. On his part, Dr. P.N. Arora, Chairman of Yashoda Hospital, announced a donation of Rs 11 Lacs for the treatment of cancer patients.

Gaurs Group, erstwhile Gaursons India, foray into UPT20 is led by its energetic Director, Veshesh Gaur, who was also the main force behind this charity match.

During the match, Meerut Mavericks captain Rinku Singh won the toss and opted to bowl first. Gorakhpur Lions’ opening batsman, Dhruv Jurel, set the tone with a four and a six in the fourth over, though he was caught behind for 20 runs on the next delivery. Aryan Juyal was the standout performer for Gorakhpur, scoring 68 runs and guiding his team to 155 runs in 20 overs. For the Mavericks, Divyansh took two wickets, with Vishal, Yogendra, and Vijay each contributing one.

Chasing the target, Meerut Mavericks started confidently. Ankit Rajput struck the first blow for Gorakhpur by dismissing Swastik for 16 runs. Akshay Dubey followed soon after dismissed for 18 runs. Despite this, the solid partnership between Madhav Kaushik (41) and Rituraj Sharma (73) steered the Meerut Mavericks to a commanding 8-wicket win. Rituraj Sharma was adjudged the Man of the Match, while Aryan Juyal was awarded for his outstanding batting.