Category Archives: News

NSDC launches Kaushal Mahotsav, Job Readiness Program in Uttar Pradesh

Chandigarh, August 9, 2024 – Tapping into the heart of Uttar Pradesh and aligning with the vision of the Hon’ble Prime Minister Shri Narendra Modi, the National Skill Development Corporation (NSDC) with support of the Ministry of Skill Development and Entrepreneurship (MSDE), announced the launch of ‘Kaushal Mahotsav: Job Readiness Program’ in Bijnor at a press conference today.

This initiative, guided by the Hon’ble Minister of Skill Development & Entrepreneurship, Shri Jayant Chaudhary, aims to transform Bijnor into a key hub for skilled workforce development.

The press conference, held at Bijnor, was attended by prominent figures including Shri Chandan Singh Chauhan, Member of Parliament; Dr Prabhat Kumar, Advisor to the Hon’ble Minister of Skill Development; Shri Ankit Kumar Aggarwal, District Magistrate, Bijnor; and Shri Ved Mani Tiwari, Chief Operating Officer (COO) and Officiating Chief Executive Officer (CEO) of NSDC.

Hon’ble Prime Minister Shri Narendra Modi’s vision of India becoming the world’s largest provider of skilled workforce underscores the need for strategic planning and manpower mapping. To align with this vision, the Kaushal Mahotsav is set to take place in Bijnor—a district known for its substantial youth population and emerging industrial landscape. The district’s educational institutions, including degree colleges, ITIs, and polytechnics, produce a steady stream of skilled individuals eager for employment.

Chandan Singh Chauhan, Member of Parliament, during his address mentioned, “The Ministry of Skill Development and Entrepreneurship has been the dream project of Prime Minister Shri Narendra Modi since 2014. And under the dynamic leadership of Minister Jayant Chaudhary, this ministry is taking concrete steps forward.

The Kaushal Mahotsav is not just a job fair, but an opportunity for our youth to showcase their skills and gain lifelong certifications. As the MP for Bijnor, I am proud that our constituency has been chosen to host the inaugural Kaushal Mahotsav and thankful to the Honourable Minister Shri Jayant Chaudhary. This is a testament to our region’s immense potential.

The SIDH app developed by NSDC will be a game-changer, connecting our youth with the right jobs and government schemes. I urge all the people of Bijnor to participate in this transformative event and leverage these opportunities to build a brighter future for our community. Together, we can set an example for the entire nation.”

Shri Ved Mani Tiwari, CEO, NSDC & MD, NSDC International in his address mentioned, “In the coming years, globally 100 crore people will enter the job market, and every fourth entrant will be an Indian. This means that opportunities for India’s youth are not only within India but also globally, as every fourth dollar in the world will be generated by an Indian. To prepare the youth for these opportunities, the country needs to focus on making them job-ready.

Through our Job Readiness Program along with the support of the district collector of Bijnor, we will conduct training programs at several locations within the district. This will provide young people with the necessary skills and knowledge to become future-ready and contribute to the economy.

In Western Uttar Pradesh, where we are organizing this event, the Honorable Member of Parliament has emphasized the importance of focusing on preparing young people. To support this vision, we are working under the guidance as well as the leadership of Honourable Minister Shri Jayant Chaudhary with the Ministry of Skill Development and Entrepreneurship (MSDE), as well as with the Government of Uttar Pradesh. This is a combined effort with the common aim to initiate the program and make it successful.”

The initiative aims to link Bijnor’s skilled workforce with potential employers, driving local economic growth. Interested candidates are encouraged to register on the Skill India Digital Portal Hub. Once registered, NSDC will reach out to candidates to provide more details about training center and extend invitations to participate in the Job Readiness Program.

The program will conclude with a special offer letter distribution ceremony by Hon’ble Minister Shri Jayant Chaudhary in September. The Kaushal Mahotsav represents a pivotal opportunity to advance local economic development and enhance job readiness for Bijnor’s youth.

Insights from a comprehensive Need Assessment Survey revealed preferences and skill sets of the local job seekers, with ITI and polytechnic diploma holders favouring manufacturing roles and degree graduates leaning towards service-oriented sectors.

A 5-day employability training program will be organized, covering essential soft skills such as communication and interview preparation, as well as domain-specific skills for roles like Assembly Line Operator, Customer Care Executive, Business Development Executive, and Relationship Officer. The training will be conducted at 20 centres across Bijnor and nearby areas.

The outreach efforts for the Kaushal Mahotsav have engaged employers from Uttar Pradesh and neighbouring regions, including Uttarakhand, Ghaziabad, Noida, Bulandshahr, Faridabad, Gurgaon, Haridwar, and Pant Nagar. The program will cater to diverse sectors, including Electronics, Automotive, Logistics, Banking and Financial Services, IT, ITeS, Tourism & Hospitality, and Retail.

Page Industries Limited reports revenue growth in Q1 FY25

Mumbai, 9th August 2024: Page Industries Limited, India’s leading apparel manufacturer, today announced its financial results for the first quarter ended June 30th, 2024

Key Financial Highlights for Q1 FY 25:
· Sales volume grew 2.6% YoY, amounting to 57.4 million pieces

· Revenue at Rs. 12,775 million, a 3.9% increase YoY

· EBITDA at Rs. 2,433 million, margin at 19% and sequential growth of 2.5%

· The impact of investments in digital transformation and marketing initiatives was largely balanced by stable input costs and operational expenses optimisation.

· Profit After Tax (PAT) at Rs. 1,652 million, a 4.3% increase YOY

Commenting on the results, Mr. V.S. Ganesh, Managing Director, Page Industries Limited said, “I am pleased to announce that our dedicated efforts to enhance the inventory health of our distributors have significantly boosted the overall efficiency of our business. We have successfully maintained strong operating margins while simultaneously advancing several digital transformation initiatives, enhancing consumer engagement, and investing in technology.

Our exciting expansion and developments in the eCommerce space continue to drive substantial growth in this channel. We remain optimistic about the resurgence of demand in the upcoming quarters and are well-prepared to capitalize on it.

Outlook and Trends:

The consumer confidence is rebounding and is leading to increased spending on clothing and accessories. The rise of eCommerce and digital platforms has expanded market reach, enabling brands to connect with the consumers more effectively. The industry is poised for significant growth, driven by rising disposable incomes, rapid urbanization, and a young consumer base with a growing preference for branded products.

Shangri-La Eros New Delhi Presents Flavours of Uttarakhand with Chef Yojana Khanduri Chaudhary Signature Touch

(New Delhi, August 2024) – Shangri-La Eros New Delhi invites food connoisseurs to indulge in the exquisite flavours of Uttarakhand’s cuisine, masterfully crafted by the acclaimed Chef Yojana Khanduri Chaudhary.Experience the region’s rich culinary heritage in a feast for the senses at Tamra, the hotel’s international cuisine restaurant, from 8 August to 10 August 2024.

Guests can look forward to a unique fusion of aromatic spices, fresh ingredients, and time-honoured cooking techniques meticulously curated by Chef Khanduri. With a passion for authenticity and originality, Chef Yojana’s culinary creativity reflects her journey from the majestic Himalayas to the rich food scene of Delhi. Drawing inspiration from her Himalayan roots, she is ready to charm palates and spark imaginations.

At the heart of this delectable feast are Chef Khanduri’s signature creations, thoughtfully crafted to serve the soul of Uttarakhand cuisine. Guests can commence their culinary journey by indulging in Patudi, a mini Dal Cheela that embodies the comforting warmth and authentic flavours of Uttarakhand. They can also savour the aromatic Bhaang Sookha Chicken, a dish palatial in earthy flavours that will tantalize their taste buds. Concludingly, they can savour the richness of Lal Bhaat and a selection of traditional sweets like Jhangore Ki Kheer and Mandue Ka Halwa, transporting them to the serene landscapes of Uttarakhand.

This exclusive Chef Pin pop-up event guarantees a special dining adventure that celebrates the rich landscape of Indian cuisine.

Bata India launches latest Power Energy Collection with campaign, Stronger Inside

New Delhi, 8th August 2024: Bata India launches latest campaign, “Stronger Inside” to unveil the revolutionary latest Power Energy Collection, designed in Canada and backed by global technology. The ones who are fit are not gifted, they are just #StrongerInside. The campaign is built on the insight that the Power Inside is always stronger than any challenge outside. When the world says ‘maybe tomorrow’, you say “Power-through today!” The latest performance footwear range with Power XO Rise technology has the most responsive midsole ever and gives 25% more energy rebound. These shoes are designed for Training, running and workout.

Deepika Deepti, Head of Marketing at Bata India, said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”

Speaking about the new launch, Olivier Heck, Global Athleisure Brands Director, Bata Group said, “There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach – we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals.”

To help you power through your fitness journey, the latest Energy Collection features a range of performance-based shoes that are backed by international technology and are incredibly lightweight. For runners seeking a new challenge and a fast-paced shoe, the Energy Pro offers 25% more energy return with SuperCritical XORise+, the brand’s most responsive midsole, giving you a spring in your step. For everyday runners looking for a blend of comfort and energy return, the Energy 500 provides durability and breathability with its 4D engineered tech mesh upper. For active enthusiasts in need of stable and responsive training shoes, the Energy 300 is the go-to choice, featuring technology like Ortholite and XORise+ to suit a wide range of workouts. The latest launch, EasySlide is designed for effortless sliding in and out of the shoes without using your hands. The new walking range of EasySlide collection starts at INR 1,699.

The Global Leader in Obstacle Course Race ‘SPARTAN Race’ comes to India as ‘TVS Apache Spartan’

Hyderabad, August 9, 2024: SPARTAN Race, the world’s leading obstacle course race series, makes its debut in India as TVS Apache Spartan, marking a historic moment for the country’s sports and fitness landscape. Versatile actor, fitness icon, and face of TVS Apache Spartan, Sidharth Malhotra joined the event to announce this significant launch. With a global presence spanning over 250 events across 40 countries and a community of 1.2 million active participants worldwide, Spartan Race embodies a global movement in fitness and endurance sports.

The launch of Spartan Race in India has come at a pivotal moment, coinciding with obstacle racing’s recent approval for inclusion in the 2028 Los Angeles Olympics. Spartan, as the global leaders in OCR, is finally posed to be at the forefront leading this moment with its global footprint of races and millions of participants across the globe. The Spartan ethos of pushing boundaries and embracing challenges perfectly aligns with the TVS Apache brand values of performance, agility, innovation, and relentless spirit. With this collaboration, TVS Apache Series and Spartan is set for an exciting season where athletes will push their limits and inspire a new wave of fitness enthusiasts across the country.

Marking a significant step ahead for India on the global sports and fitness scene, the inaugural season of TVS Apache Spartan will commence this November, for which the registrations are now open. Those interested in being a part of the first ever TVS Apache Spartan Race in India can now register on their website www.in.spartan.com. Three races will be set in Bangalore, Noida and Pune which will include a 5 km sprint featuring 20 obstacles, as well as a corporate race aimed at fundraising for Mr. Sunil Gavaskar’s CHAMPS Foundation, supporting former Indian sports personalities in need. The launch will lay the foundation for the future expansion of TVS Apache Spartan to five to seven cities within two years, featuring the 10km and 25 obstacle and 21 km and 30 obstacle races.

Sunil Gavaskar, Chairman – PMG Sports and Trustee of the Champs Foundation commented “For Indians, the introduction of Spartan Race in India with TVS Apache Spartan signifies more than just a new sporting event. It represents a gateway to a global athletic community and a prestigious platform to challenge and enhance personal fitness levels. PMG is proud to bring Spartan Race to India, leveraging our expertise to introduce this transformative experience to the country. We are also thrilled to welcome Sidharth Malhotra as the face of TVS Apache Spartan. His dedication to fitness and active lifestyle perfectly represents the essence of the race. Additionally, we are delighted to have TVS as our title sponsor and value their support in building Spartan in India.”

As India stands at the forefront of a fitness revolution, TVS Apache Spartan will provide an opportunity for participants to set ambitious new fitness benchmarks. It provides a chance to become part of a worldwide movement dedicated to mutual encouragement and support among millions of athletes.

Harshveer Singh Saluja, Regional Director – APAC, Spartan Race Inc. shared his sentiments at the launch of TVS Apache Spartan, “I am thrilled to announce the launch of Spartan in India, marking a significant milestone for our brand. Bringing Spartan to India is not just an expansion of our global footprint; it’s an exciting opportunity for us to inspire, motivate and engage whole new communities across India, while simultaneously providing an unparalleled platform for Indians to challenge themselves, push their limits, and achieve what they might have otherwise once believed was unachievable. Spartan will not only contribute to enhancing the evolving fitness culture reaching fever pitch in India, but also will help foster an immense sense of camaraderie and shared purpose among all those who take to one of our three start lines later this year.

This achievement would not have been possible without the unwavering support and collaboration of our partners, PMG. Their dedication and hard work have been instrumental in making Spartan Race a reality in India. We extend our deepest gratitude to PMG for their invaluable partnership.”

Siddharth Malhotra, Spartan India ambassador said, “I am excited that Spartan Race is finally here in India, a home to exceptional athletes and fitness enthusiasts. Obstacle racing is more than just a physical challenge, it’s also a testament to one’s determination and grit. The arrival of the Spartan Race in India marks a new chapter, offering our athletes a platform to showcase their talent on a global stage. As a fitness enthusiast myself, I am looking forward to seeing the strength and spirit of all the participants.”

Vimal Sumbly, Head Premium Business, TVS Motor Company said, “Spartan Race coming to India holds a lot of promise. The Spartan ethos of pushing boundaries and embracing challenges perfectly aligns with the TVS Apache’s brand values of performance, agility, innovation, and relentless spirit. We are excited to support this journey and witness the positive impact it will have on the Indian sports and fitness landscape. Together, we look forward to the inaugural season of TVS Apache Spartan, where participants will challenge themselves, and hopefully inspire a new wave.”

At its core, the Spartan Race is a rigorous test of willpower, camaraderie, and resilience. Each race is meticulously designed to push participants beyond their perceived limits and encourage teamwork. The experience of a Spartan Race offers a platform for individuals to confront their fears, stepping outside their comfort zones to achieve personal growth and a sense of accomplishment at the finish line. Spartan Races are known for their picturesque locations, sophisticated design of their obstacles and offering a global sporting event experience. With Spartan Race, participants can network with the global athlete community and can race & win at any of their international events. The launch of the India chapter, TVS Apache Spartan aims to integrate Indian athletes into Spartan Race’s global community, fostering a spirit of fitness, teamwork, and achievement.

Chai Sutta Bar expands to Hyderabad with the opening of its new outlet

Hyderabad, 9th August 2024 – Chai Sutta Bar, one of India’s largest and most beloved tea chains announces the launch of its new outlet in Hyderabad, located at Building bearing Municipal No. 17-1-382/R/9/2 , RTC Colony, Saidabad, K V Ranga Reddy District, Champapet Hyderabad- 500 035, this new outlet is set to bring the rich flavours of Indian chai to the city of pearls, Hyderabad, offering residents and visitors a cozy, inviting atmosphere to enjoy their favourite tea blends with a great company.

Founded by Anubhav Dubey and Anand Nayak in 2016, Chai Sutta Bar has rapidly grown into a global sensation, captivating tea enthusiasts with its unique concept, authentic tea experiences, and welcoming environment. The brand has become synonymous with a modern approach to India’s beloved beverage, chai, and has emerged as a favourite destination for the youth and tea lovers alike.

Anubhav Dubey, Co-Founder and CEO of Chai Sutta Bar expressed his excitement about the expansion into Hyderabad, stating, “The launch of our new Hyderabad outlet marks an overwhelming journey to share the joy of chai with the Biryani lovers twice. We are thrilled to bring Chai Sutta Bar to this vibrant city and are confident that our unique tea blends and warm ambiance will resonate with the people of Hyderabad as it worked earlier. We believe that tea has the power to transcend cultural boundaries and bring people together.”

Anand Nayak, Co-Founder of Chai Sutta Bar, added, ” We are pleased to announce that we have opened a brand new outlet in the city of Pearls. With its impressive architecture, fascinating history, family fun, and food paradise, Chai Sutta Bar has inaugurated its outlet in the city to give Chai lovers an opportunity to savour the City’s iconic tea in a comfortable space.’’

Rahul Patidar, Director of Chai Sutta Bar says, “Opening a new tea outlet in Hyderabad is a promising venture, given the city’s vibrant culture and growing demand for unique dining experiences. Chai Sutta Bar welcomes all the youth professionals and students of every age to explore this fascinating spot and enjoy its vibe.

With a presence in over 320 cities across India, Chai Sutta Bar serves an impressive 4.5 lakh kulhad teas daily and boasts a turnover of over 150 crores. The brand’s success is a testament to the exceptional experience it offers to its customers and its dedication to becoming a prominent player in the global cafe scene.

Chai Sutta Bar emphasises its commitment to promoting a healthy lifestyle and does not endorse the use of harmful substances despite its suggestive name. The brand collaborates closely with local authorities to positively impact the communities it serves. In line with its sustainability initiatives, Chai Sutta Bar creates employment opportunities for local communities and supports nearly 500 potter families by serving tea in traditional kulhad cups.

JHS Svendgaard Secures INR 30 Crore Funding for Strategic Expansion

9th August, 2024, New Delhi:

JHS Svendgaard Laboratories Limited has secured INR 30 Crore (approximately USD 3.66 million) in funding to support its expansion initiatives, marking a significant milestone in the company’s growth trajectory. This capital injection, led by the promoters of the Dabur Group, alongside contributions from Nikhil Nanda, Managing Director of JHS Svendgaard Laboratories, and Coeus Global Opportunities Fund, will facilitate the company’s strategic expansion plans.

Notably, M/s Puran Associates, M/s Milky Investment, M/s M. B. Finmart, and M/s VIC Enterprises are owned by Dr. Anand Chand Burman, Mrs. Minnie Burman, and Mr. Mohit Burman, prominent promoters of the Dabur Group, have demonstrated their confidence in JHS’s strategic vision by contributing to this investment.

The funds will be utilized for setting up a greenfield project in Jammu and Kashmir under the J&K Industrial Policy, which offers fiscal benefits for up to 10 years. The project, estimated at ₹120 Crore, will expand JHS’s product categories to include Oral Care, Soap, and Juices/Aerated Beverages, aiming to generate additional business of ₹500 Crore.

JHS is also focusing on expanding into Horeca, institutional, and export markets through white labeling and market penetration. Commenting on the announcement, Mr. Nikhil Nanda, Managing Director of JHS Svendgaard Laboratories, said, “This investment marks a significant milestone for our company. The confidence shown by key investors underscores our strategic vision and potential. The funds raised will enable us to expand our product portfolio and enhance our market presence, driving significant profitability and growth in the coming years.”

JHS holds a strong order book for FY 2024-25, including orders from market leaders such as Dabur, HUL, and Patanjali. The greenfield project in Jammu will be financed through 50% equity and internal accruals, with the remainder covered by debt. Construction begins in September 2024, targeting a completion date within 15-18 months and operational start by January 2026.

Established in 2004 and listed on the BSE and NSE, JHS, a leading player in the oral hygiene product manufacturing sector, operates a state-of-the-art oral care manufacturing campus across 20 acres in Kala-Amb, Himachal Pradesh. The facility is ISO 9001, GMP, FDA, and SMETA certified. With expansions at its Himachal Pradesh facility and new initiatives in Jammu, JHS aims to enhance EBITDA margins to double digits, leveraging fiscal advantages to go upto 20% profitability in J&K.

Fintech Convergence Council Applauds Monetary Policy Committee’s New Transparency and Consumer Protection Measures

National, August 8, 2024 – The Fintech Convergence Council (FCC) welcomes the announcements made today by the Monetary Policy Committee (MPC) through its statement on Developmental and Regulatory Policies. The announcements mark a pivotal moment in the evolution of the financial landscape and FCC acknowledges the significant positive impact they will have on the growth of the industry.

With a view to enhance transparency in the lending lifecycle, the Reserve Bank of India (RBI) has mandated that credit institutions report the borrower’s credit information to the Credit Information Companies (CIC) biweekly instead of monthly. This will help provide lenders with a more updated picture of borrowers’ indebtedness and enhance risk assessment processes.

The FCC has been advocating with the RBI, through representations and meetings, to enable such shorter reporting timelines by the CICs. We believe this change will significantly improve the accuracy of credit assessments and contribute to a healthier financial ecosystem.

In addition to this, with a view to enhance transparency and protect consumers, the RBI has announced the creation of a Public Repository of Digital Lending Apps linked to regulated entities. This repository will be based on data submitted by these entities, enabling customers to verify the legitimacy of digital lending apps and avoid falling victim to their fraudulent claims.

The FCC has long been an advocate for greater transparency in the fintech sector. We have been actively promoting within the fintech and EmTech ecosystem the importance of registering for this repository, to ensure the highest standards of integrity and consumer protection.

Mr. Harshvardhan Lunia, Chair, Fintech Convergence Council and Founder CEO, LendingKart said, “We commend this development as a significant step towards enhancing transparency and safeguarding consumers which is expected to ensure operational excellence in the industry. Through the Fintech Convergence Council, we have consistently promoted transparency and integrity, and this will provide greater access for consumers to protect themselves from any illegitimate and fraudulent activities in the digital lending ecosystem.”

FCC believes these initiatives not only strengthen the framework for fintech operations but also foster an environment of trust and security in the sector. The Fintech Convergence Council remains committed to supporting these advancements and looks forward to contributing to the growth of India’s fintech ecosystem

greytHR Secures Its Largest Investment in Series F Funding from Apax Digital Funds

greytHR, a full-suite HRMS provider, announced that it has secured its largest investment, in the Series F funding round, from Apax Digital Fund II (“the Apax Digital Funds”), advised by Apax, a leading global private equity advisory firm. The company will use the funds to leverage the significant growth opportunities in the cloud-based HR software market.

greytHR offers 40+ tools for automating HR, payroll, leave & attendance, and performance management, along with an employee self-service portal and mobile app. Serving over 23,000 customers in 25+ countries, it is a comprehensive HR ecosystem featuring HR professionals, experts, and chartered accountants. greytHR’s customer-centric services include a community, training academy, compliance website, resources, webinars, and an award-winning podcast series.

“We’re excited to welcome Apax as part of our growth journey, marking a significant milestone for greytHR. This substantial investment will enable us to further enhance our product portfolio by adding more strategic HR modules focused on recruitment and talent management. We also plan to accelerate growth and expansion into new customer segments, cementing our position as a market leader. We look forward to further accelerating our growth with the backing of Apax and our continuing shareholders Info Edge and GMO. Greytip wouldn’t be where it is today without the support of our customers, resellers, affiliates, and the entire greytHR community. We thank them for their support and confidence in us,” said Girish Rowjee, Co-founder & CEO of greytHR.

“This funding provides a significant boost to our plans for enhancing the customer experience and advancing our research and development initiatives. We are committed to continuously enhancing our platform to meet and exceed the dynamic needs of our users, ensuring they gain unparalleled value and efficiency from our offerings. Through our world-class HR tech solutions, we have already started adding and building out AI-enabled modules and other value-added services to help our customers optimize their investment in greytHR,” added Sayeed Anjum, Co-founder & CTO of greytHR.

Mark Beith, Partner and Shashwat Shukla, Vice President at Apax Digital, commented: “Small and mid-sized companies are pillars of the economy but have been underserved by legacy payroll and HCM solutions. greytHR enables businesses to save time and money by moving from complex and error-prone manual work to an automated and accurate next-gen solution with a mobile-first interface that delights employees. Drawing on our experience in the sector from previous Apax Fund investments, such as Paycor and Zellis, and having tracked the company for over two years, we are thrilled to partner with Girish, Sayeed, and their team to take greytHR to new peaks.”

greytHR’s team, now present across India, has been a key part of its success, laying a strong foundation for the company’s achievements. As greytHR looks to the future, the team remains committed and will continue to push the boundaries of innovation and deliver even greater value to customers.

Evocus Black Alkaline Water Now in 250+ HoReCa Outlets Across India

New Delhi, India 8th August, 2024: In the competitive landscape of health and wellness beverages, black alkaline water is making significant inroads, particularly in the HoReCa (Hotel, Restaurant and Café) sector. Known for its distinctive color and unique health benefits, this innovative product from Evocus is gaining traction among top-tier hospitality brands.

Evocus has been strategic in its partnership, collaborating with renowned hotel chains such as Marriott, Radisson, Taj, Hyatt, and Accor. The brand has also formed alliances with prominent hospitality groups like Impresario Entertainment and Hospitality (Owns popular restaurant brands like Social, Smoke House Deli, and Salt Water Café) and Speciality Restaurants (Mainland China, Oh! Calcutta, Sigree, and Asia Kitchen). These collaborations have enhanced the product’s market presence, making it available in over 250 properties. Furthermore, Evocus is exploring potential tie-ins with large cafes and airlines, aiming to expand its reach and visibility across diverse consumer segments.

Mr. Aakash Vaghela, Founder and Managing Director of Evocus Black Alkaline Water, said, “Our strategic partnerships have been crucial in establishing Evocus as a trusted name in the health and wellness industry. By aligning with esteemed hospitality groups and exploring new avenues, we are making our unique product more accessible to a broader audience, ensuring that more people can experience the benefits of black alkaline water.”

The rise of black alkaline water is not just limited to the hospitality sector. Celebrities have also embraced this trend, making it staple in their health and wellness routines. Notable personalities like Anil Kapoor, Varun Dhawan, Badshah, Malaika Arora, Sara Ali Khan, Kajal Aggarwal, Karan Johar, Trent Boult, Rachin Ravindra, Arshdeep Singh, and Orry have been spotted with black alkaline water, further boosting its popularity.

The popularity of black alkaline water among celebrities and its strategic positioning in the HoReCa sector highlight its potential as a functional beverage. Clinical research supports its benefits, showing that black alkaline water can enhance hydration, reduce exercise –induced fatigue, maintain gut health, and aid in detoxification. These attributes make it an ideal choice for those leading active lifestyles.

As health and fitness continue to be a priority, the demand for functional beverages like black alkaline water is expected to rise. Its unique properties, including enhanced hydration and fatigue reduction, make it a valuable addition to the beverage market.