2, Aug 2024
Hoopr Launches Chirrag Modi’s New Song “Yaari Teri” on Friendship Day
Mumbai, 02nd August 2024: Hoopr, the leading platform for discovering and licensing high-quality, copyright-free music, is excited to launch “Yaari Teri,” a heartfelt new song by Chirrag Modi, just in time for Friendship Day. This touching track captures the essence of friendship with its soft melody and sincere lyrics, making it an ideal dedication to celebrate the bonds that unite us.
Chirrag Modi, an India-based rapper-singer-songwriter, has always been passionate about music. His journey from the corporate world to becoming an artist reflects his dedication and love for the art form. With “Yaari Teri,” Modi brings his unique style and relatable lyrics to the forefront, creating a song that resonates with listeners and perfectly encapsulates the spirit of Friendship Day.
Hoopr is proud to provide a platform for rising stars like Chirrag Modi to share their music with the world. As a hub for emerging talent, Hoopr offers a vast library of copyright-free tracks, making it easier for creators to find the perfect music for their projects. Gaurav Dagaonkar, Co-founder and CEO of Hoopr, commented, “We are thrilled to support artists like Chirrag who bring fresh and meaningful music to our platform. ‘Yaari Teri’ is a beautiful tribute to friendship, and we’re excited to share it with a wider audience.”
Bhumika Shukla, General Manager, Music at Hoopr, added, “At Hoopr, we believe in empowering artists and giving them a stage to showcase their talent. ‘Yaari Teri’ is a testament to the kind of authentic and relatable music that our platform aims to promote. We’re proud to be a part of Chirrag’s journey and to celebrate Friendship Day with this wonderful release.”
As Friendship Day approaches, this song serves as a reminder of the joy and warmth that friendships bring into our lives. It’s an anthem for all who cherish their friends and the memories they share.
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- By Rabindra
2, Aug 2024
How Basic Health Education is Important for Society
In today’s fast-moving world, everyone should be aware of basic health knowledge. Sharing information to people about the abilities they need to make good decisions about their health forms for society’s well-being. The value of basic health education cannot be overstated, as it may help avoid diseases and promote good health in general.
Health education teaches people about the facts they need to make healthy lifestyle decisions and avoid measures and common illnesses. Understanding the importance of proper diet, regular exercise, good cleanliness, and medical check-ups allows people to take care of their health. Basic health education may be a powerful approach to avoiding illness by providing people with this knowledge. By educating people about communicable diseases and measures to avoid them, basic health education plays a critical role in stopping the spread of harmful infectious diseases, including HIV/AIDS, malaria, and TB. Also, it increases public awareness of vaccination campaigns, which protect public health and help in reducing the number of deadly diseases.
Basic health education also promotes an atmosphere of responsibility and self-care. Teaching people about the early warning signs and symptoms of different diseases promotes early medical attention, which improves their health. As well, it helps people to maintain healthy lives and habits, which reduces the burden of serious diseases like diabetes, overweight, and hypertension.
Basic health education has a major impact on society as well as its effects on individual health. Healthy people are better able to contribute to the workforce, which promotes wealth and economic progress. Also, by reducing non-critical illnesses, basic health education reduces the burden on healthcare systems and frees up funds for other urgent medical needs. It will also help people by giving therapy or some type of medical treatment in case of emergency, and it can also reduce the cause of death. Also, basic health education helps everyone, and people have a right to get important health knowledge and services. By resolving medical gaps and promoting equality, basic health education contributes to the development of a more equal and healthier society.
According to Dr. Subhash Gupta, Chairman of Red Cross Society, Ghaziabad-
“To Build a happy nation everybody should learn about basic health conditions to cope with non-critical illnesses. Basic health education is also so important for everyone as it helps people in so many ways, as central government is also running many yojanas like Ayushman Bharat, and Pradhan Mantri Bima Yojna, to keep people healthy and help the poor people by providing them with the best medical facilities through these schemes. The Red Cross Society has also helped so many TB patients by providing them with nutrition kits. Promoting an understanding of hygiene, nutrition, and disease prevention, cultivates a healthier lifestyle. Basic health education is not only a safeguard for a person but also strengthens the fabric of society.”
2, Aug 2024
Preethi Zodiac by Versuni India Sets Record as ‘Most Powerful Mixer Grinder’ in Asia and India
Bengaluru, 2nd Aug 2024, Thursday– Preethi Kitchen Appliances, a leading mixer grinder brand from the house of Versuni India, today achieved a milestone in Asia Book of Records and India Book of Records for its flagship and power-packed mixer grinder, the Preethi Zodiac. This recognition, acknowledging it as The Most Powerful Mixer Grinder to Grind the Toughest Items, is a testament to Preethi’s dedication to innovation, quality, and performance.
To showcase the impressive prowess of the Preethi Zodiac, the brand enlisted 120 influencers from diverse backgrounds to put the appliance to the ultimate test across four major cities: Kochi, Bengaluru, Chennai, and Hyderabad. These influencers took on the challenge of grinding various tough materials, from bricks and wood to spices and more. This rigorous demonstration of the Zodiac’s capabilities not only highlighted its exceptional power and durability but also earned it widespread acclaim. The recognition underscores the product’s unparalleled performance and reliability, setting it apart in the competitive market. The claim was verified by the Adjudicators from the India and Asia Book of Records, Mr. Vivek R Nair, and Mr. Sagayaraj, who announced the record.
Commenting on the achievement, Mr. Gulbahar Taurani, Managing Director, and Chief Executive Officer at Versuni India Homes Solutions Ltd, said, ” At Preethi, our commitment to consumers drives us to set benchmarks of perfection not only for ourselves but for the entire category. We are immensely proud to have the Preethi Zodiac recognized as The Most Powerful Mixer Grinder to Grind the Toughest Items by the Asia Book of Records and India Book of Records. This accolade is a testament to our relentless pursuit of excellence and innovation.
When we created the Zodiac, our intent was to meet the consumer’s need for a power-packed, reliable, and durable product that could make mixing, grinding, and blending easy and smooth. Over the years, Preethi has become a beloved choice for over a million consumers, known as a true kitchen powerhouse. Today’s recognition not only affirms our claims but also reflects our dedication to maintaining the highest standards of quality and performance.
He further added “As a brand constantly innovating to meet evolving consumer demands and build stronger connections, we believe in continuously raising the bar for product innovation and consumer engagement. Today’s achievement exemplifies this, showcasing the performance and efficiency of an everyday household appliance in an extraordinary way. The Preethi Zodiac effortlessly grinds the toughest ingredients to a fine powder, whether it’s unusual items like brick and wood or everyday items like cinnamon or large amounts of batter.
The success of the Preethi Zodiac indicates that we are on the right path. We will continue to innovate, leading the market with cutting-edge technology and unparalleled user experience.”
This Onam, Preethi is making celebrations extra special with a range of new products and enticing offers. To elevate the consumer’s cooking experience, Preethi has introduced a new 1600W and two 2100W Induction Cooktops, featuring Triple MOV for 4KV surge protection, pre-set menus, and soft touch operations. These cooktops come with a 1-year product warranty and a 3-year coil warranty, starting at INR 2484.
Additionally, Preethi has launched two new stainless steel gas stoves: the Glory (2 Burner) and Glory Plus (3 Burner). Starting at a price of INR 2500, the Glory stoves offer +68% thermal efficiency for faster cooking, ant guard jet for a consistent blue flame, sturdy pan support to accommodate all vessel sizes without the fear of falling or tipping, and ergonomic knobs for hassle free rotation. The Glory Plus also includes a removable drip tray for easy cleaning. Both models come with a 2-year product warranty and a 5-year body and burner warranty.
Enhancing the festive spirit, Preethi is offering a free Laopala 15-piece dinner set worth INR 1550 with its premium 2 and 3 burner gas stoves including Power Duo, Valentino, Mira, Stylo Steel and Glam Steel, and a 12-piece dinner set worth INR 1250 with its mid-range gas stoves including Jumbo, Jumbo Max, Blaze, Sparkle, Luxe Pro and Gleam. Additionally, a free 3-piece Milton casserole set worth INR 1525 is available with select 750w and 1000w Zodiac mixer grinders including Zodiac Cosmo, Zodiac 2.0, Zodiac Glitter, Zodiac Stardust, and Zodiac Black.
Staying true its commitment to consumers, Preethi continues to offer customers with lifelong free service across its entire product range to ensure a seamless and holistic brand experience.
2, Aug 2024
Vizzhy Inc Wins Nasscom AI Gamechangers Award 2023-24 in Healthcare & Pharma Startup Category
Bengaluru, 2nd August 2024: Vizzhy Inc was honored with the Nasscom AI Gamechangers Award 2023-24 in the Healthcare & Pharma Startup category. The prestigious award was presented to Dr. Vishnu Vardhan, CEO of SML & Vizzhy and Founder of Hanooman AI, along with Harsha Vardhini, Co-Founder of Hanooman AI, at the Nasscom AI Confluence held in Bengaluru.
The award was handed over by Ankit Bose, Head of Nasscom AI, and Madhav Bissa, Program Director. This recognition marks a significant milestone for Vizzhy Inc, celebrating a year of remarkable achievements in the field of healthcare technology.
Expressing gratitude, Dr. Vishnu Vardhan, CEO of Vizzhy & SML, stated, “We are delighted to receive this prestigious award. It has been a landmark year for us in terms of new achievements. We are hopeful that our MultiOmics platform healthcare products will significantly benefit mankind.”
Vizzhy Inc continues to push the boundaries in healthcare innovation, leveraging AI to create impactful solutions for better healthcare outcomes.
2, Aug 2024
Novotel Pune Appoints Anant Leekha as New General Manager
Novotel Pune is pleased to announce the appointment of Anant Leekha as General Manager. Anant brings over 20 years of experience, characterized by a strong track record of achievements. His extensive industry experience will contribute a blend of sales and operations expertise, complemented by his natural ability to motivate and develop dynamic teams.
As General Manager, Anant will lead initiatives to drive business growth and enhance guest experiences through strategic and technological advancements. He is dedicated to delivering the Heartist experience to guests and team members alike. This appointment marks Anant’s return to Pune, where he initially served as General Manager in 2016, marking the beginning of his journey.
Anant’s 16-year tenure with Accor provides him with deep insights into the company’s goals, service standards, and brand identity. Prior to joining Novotel Pune, Anant held significant roles within Accor, most recently as Cluster General Manager overseeing ibis Mumbai Vikhroli, ibis Navi Mumbai, and ibis Thane (totaling 631 rooms), all achieving consistent year-on-year excellence in performance metrics. In his new role, Anant will oversee the overall operations and management of Novotel Pune Nagar Road, focusing on enhancing guest engagement and profitability while further establishing the hotel’s reputation.
Anant holds a Bachelor’s degree in Hotel Management & Catering Technology. Outside of work, he enjoys playing cricket, spending beachside holidays with his family, and celebrating life with those around him, which fuels his motivation to excel.
2, Aug 2024
Building a Hyper Automated Marketing Ecosystem- Best Practices for B2B Companies
Abhijeet Mukherjee Head of Marketing Crayon Software Experts India
Hyper Automation has topped Gartner’s list of strategic technology trends for several years now, and for good reason. As the adoption of automation and AI skyrockets, the tools and technologies are evolving, ushering in a new era that promises to optimize business processes and improve user experiences like never before. The push towards hyper-automation has become a game-changer.
This approach, characterized by leveraging advanced technologies like AI, machine learning, and data analytics, enables companies to streamline processes, enhance customer experiences, and achieve higher ROI. Hence, staying abreast with the best practices for the effective implementation of hyper automation in marketing can be a true advantage for B2B companies.
Best Practices for Building a Hyper-Automated Marketing Ecosystem
Hyper Automation, defined by Gartner as “the combination of multiple machine learning, packaged software, and automation tools to deliver work,” represents the pinnacle of technological evolution.
Hyper Automation blends various advanced technologies like AI and machine learning with automation tools to automate and enhance processes beyond what was previously possible. This isn’t just about automating individual tasks; it’s about creating a system where multiple processes across your organization can be automated and optimized. This involves several stages: discovering, analyzing, designing, automating, measuring, monitoring, and reassessing. It’s a comprehensive approach that ensures continuous improvement. Some key best practices that can help build a robust hyper-automated marketing ecosystem include:
- Leverage AI and Machine Learning – AI and machine learning are at the heart of Hyper Automation. They enable predictive analytics, personalized marketing, and intelligent decision-making. According to a study by McKinsey, companies that use AI in their marketing strategies see a 20% increase in customer satisfaction and a 10-15% increase in sales conversion rates .
- Integrate CRM and Marketing Automation Platforms – Seamless integration of Customer Relationship Management (CRM) systems with marketing automation platforms is crucial. This integration ensures that customer data is unified, providing a 360-degree view of customer interactions. HubSpot reports that businesses with aligned sales and marketing teams achieve 208% higher marketing revenue compared to those without such alignment .
- Adopt Data-Driven Marketing – Data is the fuel that powers Hyper Automation. By leveraging big data and advanced analytics, B2B companies can gain deep insights into customer behavior, preferences, and trends. A recent report by Salesforce indicates that high-performing marketing teams are 2.5 times more likely to base decisions on data-driven insights .
- Implement Chatbots and Virtual Assistants – Chatbots and virtual assistants can handle routine queries, schedule appointments, and guide potential customers through the sales funnel. Gartner predicts that by 2025, 80% of B2B sales interactions will occur on digital channels, making the use of chatbots an essential component of hyper-automated ecosystems .
- Utilize Marketing Analytics and Dashboards – Effective use of marketing analytics and dashboards allows for real-time tracking of campaign performance, enabling swift adjustments and improvements. A survey by Ascend2 and Anteriad reveals that 69% of B2B marketers say that improving data quality is a top priority for their organization .
Benefits of Hyper Automation
Hyper-automation extends beyond mere automation by integrating various technologies to create a seamless, end-to-end marketing system. It encompasses everything from lead generation and nurturing to customer relationship management and analytics, ensuring that every aspect of the marketing process is optimized. Here are some key benefits of Hyper Automation in B2B marketing:
- Enhanced Efficiency and Productivity Hyper Automation streamlines repetitive and manual tasks, allowing marketing teams to focus on strategic initiatives. This leads to faster and more efficient operations, improving overall productivity.
- Improved Customer Experience By automating customer interactions and leveraging AI-driven insights, businesses can offer personalized and timely responses, enhancing customer satisfaction and loyalty.
Cost Reduction Automation of routine processes reduces labor costs and minimizes errors. For example, robotic process automation (RPA) can handle data entry and other time-consuming tasks, cutting operational expenses significantly. - Data-Driven Decision Making Hyper Automation enables real-time data analysis and reporting, providing marketers with valuable insights to make informed decisions. This helps in optimizing marketing strategies and improving campaign performance.
Scalability As businesses grow, hyper automation allows them to scale their marketing efforts without a proportional increase in resources. Automated systems can handle increased workloads seamlessly, ensuring consistent performance. - Enhanced Collaboration Integrated automation platforms facilitate better collaboration between marketing and sales teams by providing a unified view of customer data and interactions. This alignment leads to more effective lead management and higher conversion rates.
Higher Accuracy and Consistency Automated processes ensure high accuracy and consistency in marketing activities, reducing the risk of errors and enhancing the overall quality of campaigns.
1, Aug 2024
Athena Education Celebrates a Decade of Excellence at annual Grad Gala ‘24
New Delhi, 1st August 2024: Athena Education marked a momentous evening on July 27th, 2024, with the celebration of Grad Gala ‘24 at The Oberoi, Gurgaon. This year’s event not only honored the outgoing graduating seniors but also celebrated Athena’s 10th year of nurturing some of the brightest young minds in the country.
As part of Athena’s cherished tradition, the ceremony celebrated the accomplishments of over 150 graduating students, with over 900 acceptances in 2024. With Athena’s students headed to top universities of the world, including Oxford, Princeton, Stanford, MIT, Penn, and many more, this is their largest and most illustrious batch to date. Adorned in shimmering gowns and sleek tuxedos, the exuberance of these young adults was a testament to their bright future as emerging leaders.
These remarkable students have achieved extraordinary feats over the past few years. For instance, Anshi Aggarwal, a rising freshman at the University of Pennsylvania, is the founder of Project Red, through which she has engineered an innovative pad vending machine and expanded access to menstrual hygiene to over 10,000 women in India’s rural areas. With such accomplished projects and initiatives, the achievements of these students rival that of seasoned professionals.
Athena alumni and current scholars were also invited to the event, alongside the distinguished Athena parent community. One might have mistaken this gathering of successful founders, CXOs and top executives for a premium networking event. But tonight, they were nothing but proud parents, celebrating their children’s success!
The evening commenced with a lively game of human bingo, followed by a hilarious roasting session targeting Athena scholars. Two Athena students, Ujjwal Rastogi (Incoming freshman at the University of Pennsylvania’s Jerome Fisher M&T Program) and Simran Kaur Dang (Incoming Freshman at Johns Hopkins University) shared their journeys, offering invaluable insights, before the ceremony concluded with words of wisdom from Mr. Rahul Subramaniam, Co-founder of Athena Education and a Princeton University graduate.
Another highlight was the unveiling of Athena’s first book, featuring successful essays written by Athena scholars that have secured admissions to the Ivy League and other top universities worldwide. Published in collaboration with Penguin, this book will soon be available in stores nationwide, aiming to guide high school students in crafting insightful and impactful college application essays.
As the night drew to a close, the hearty dinner and bustling conversations gave way to heartfelt goodbyes between students and their counselors. With the students set to travel abroad soon to commence their undergraduate studies, this event marked the last time they would see their mentors until next summer’s Grad Gala, where they will return as proud alumni, ready to guide and inspire the next batch of graduating seniors.
1, Aug 2024
Payoneer Hosts Pune Connect: Elevating Pune as a Leading Growth Hub for India’s Service Exports
Pune, 1st August 2024: Payoneer, the financial technology company empowering the world’s small- and medium-sized businesses (SMBs) to transact, do business, and grow globally, hosted the fourth edition of Payoneer VIP Connect on 31st July 2024 at the Four Points by Sheraton Hotel in Pune, Maharashtra. The event brought together over 65+ entrepreneurs, founders, and decision-makers from service export SMBs across various domains, including IT, web and app development, programming and technical support, consulting and management, and digital marketing and sales. Attendees had the opportunity to network, gain insights, and learn strategies for international business expansion.
Building on the success of Payoneer Elevate, this event is another initiative by Payoneer in India, marking a significant step towards empowering the city’s entrepreneurial community. Attendees discussed strategies for global expansion, the importance of international partnerships, overcoming cross-border payment challenges, and efficiency across borders for global teams.
Gaurav Shisodia, Vice President – India at Payoneer, commented, “SMBs have a tremendous opportunity to drive growth by tapping into global demand. At Payoneer, we have witnessed and catalyzed significant growth for service export businesses: from 2016 to December 31, 2023, growth surged by 54%, with volume and revenue achieving impressive compound annual growth rates (CAGRs) of 85% and 88%, respectively.
“Pune is one of our priority markets in India, ranking among the top 10 cities driving the most growth for us. We are committed to providing a platform for the city’s business ecosystem through Payoneer Connect. This initiative supports businesses by facilitating learning, networking, and access to domain experts, helping them accelerate their international growth opportunities,” he added.
“Seizing Global Growth Opportunities” – Pune-based business leaders Mohan Jambhulkar (CEO, Target AEC Global) and Pranshu Tople (Co-Founder, RigBetel Labs) explored global market opportunities, addressing the biggest challenges Micro, Small and Medium Enterprises (MSMEs) face in international expansion and strategies for maintaining competitiveness. As entrepreneurs managing global businesses, the speakers provided practical tips on multi-entity operations, overcoming cross-border payment challenges, and how to achieve global success.
“Addressing Data Privacy & Cybersecurity Hurdles in Global Markets” – Shivangi Nadkarni (Co-founder & CEO of Arrka) delved into the critical obstacles and technology challenges businesses commonly encounter. She provided an in-depth analysis of the current landscape of data privacy and cybersecurity, highlighting the essential strategies businesses should adopt to safeguard their operations in an increasingly interconnected world.
1, Aug 2024
Metro Brands Ltd Announces Appointment of Chief Operating Officer
Mumbai, 1 August 2024 – Metro Brands Ltd, India’s leading footwear retailer, is pleased to announce the appointment of Mohit Dhanjal as Chief Operating Officer (COO), effective on 1st August 2024. Mr. Dhanjal brings a wealth of retail experience and a proven track record of leading strategic growth in the sector.
In his new role, Mohit Dhanjal will be responsible for driving operational excellence and process improvements to support the company’s growth initiatives. He will have a profound impact on shaping the strategic direction of the company and overseeing day-to-day operations.
“We are thrilled to welcome Mohit Dhanjal to our executive team,” said Nissan Joseph, CEO of Metro Brands Ltd. “Mohit’s extensive experience in Fashion and Lifestyle Retail, coupled with his visionary approach to cater the new-age customer, makes him a great fit to lead MBL’s operational strategy. We are confident that he will play a key role in accelerating our innovation and enhancing our competitive edge.”
Mohit joins Metro Brands Ltd from Reliance Retail, where he served as Chief Revenue Officer for Tira Beauty & led the group’s foray in to multi-brand beauty retailing in the prestige & luxury space in India. With over 30 years of experience in the retail sector, Mr. Dhanjal has held various leadership positions at Sephora (Arvind Fashions Ltd), Raymond Ltd, and Hindustan Unilever, where he demonstrated strong abilities to build and scale high-performing teams and deliver cutting-edge solutions.
“I am excited to join Metro Brands Ltd at such a pivotal time in its growth journey,” said Mohit Dhanjal. “I look forward to working with the multi-talented team here to help accelerate Metro’s strategic priorities and deliver exceptional value to our customers.”
1, Aug 2024
Flipkart Unveils FlipInTrends To Drive Growth For Made-in-India Fashion Brands In The Run Up To The Festive Season
Bengaluru, 1 August 2024 – Flipkart, India’s homegrown e-commerce marketplace, brought together over 100 Made-in-India fashion brands from across the country for the launch of FlipInTrends, with the intention to help them maximize growth opportunities in the run up to this year’s festive season. Available on the Flipkart app, this introduction is based on early-stage generative AI innovations, utilizes innovative merchandising & technological enhancements and leverages the understanding of over 500 million registered users. When it comes to the fashion industry, the speed of trends changing is tremendous and FlipInTrends is aimed towards enriching trendy product offerings to effectively meet consumer demands. This strategy also provides deeper engagement with the fashion seller ecosystem by incorporating deeper trend forecasts into the dashboard on the Flipkart Seller app, ensuring sellers stay updated with the latest trends.
Industry leaders from Meta, WGSN and Libas joined Flipkart in sharing their learnings on brand building and engagement with the audience at the launch event in New Delhi. A true culmination of all things fashion, the event’s standout moments were an interesting conversation on style featuring renowned stylist Rhea Kapoor and a ramp walk featuring Bollywood star Mouni Roy, who showcased collections from Made-in-India fashion brands alongside models wearing curated pieces. The event also witnessed the launch of the ‘Flipkart Fashion Trends 2024’ coffee table book that unveiled upcoming seasonal styles, providing valuable insights about emerging trends in the fashion industry.
Event Highlights:
Representatives from Meta, WGSN and Libas discussed strategies to enhance trendy offerings and empower emerging fashion brands to capitalize on these trends
Renowned stylist Rhea Kapoor was joined by Priyanka Bhargav (Senior Director – Brand Marketing & Group Insights Head, Flipkart Group), Ravi Krishnan (Senior Director – Product, Flipkart) and Samir Deepak Shah (Senior Director – Research, Flipkart) for an interesting conversation on fashion trends that are shaping the Indian landscape. They also shared their views on how Flipkart’s on-app experiences such as Virtual Reality, Video Commerce and Live Streaming helps customers discover, build trust in the product and ultimately make the right shopping decisions
Mouni Roy, as the event showstopper, showcased curated collections, exemplifying Flipkart’s commitment to diverse fashion choices for online shoppers
Speaking on the success of the event, Pallavi Saxena, Senior Director – Flipkart Fashion said “The launch of FlipInTrends marks a significant milestone in our journey to curate cutting-edge trends and redefine the fashion shopping experience for our customers. We are dedicated to supporting and focusing on Indian fashion brands by ensuring that they have access to the best insights, which in turn enables brands to bring the trendiest collections to the Flipkart marketplace. The launch event celebrated fashion in every way, with brands, influencers and industry thought leaders coming together to experience what we believe is the future of fashion in India.”
