29, Apr 2024
Zee Media partners with Greenply for the celebratory second season of Hindustan Ki Shaan Awards
Zee Media partners with Greenply for the celebratory second season of Hindustan Ki Shaan Awards
Zee Media, in partnership with Greenply Industries, is thrilled to announce the second season of the prestigious Hindustan Ki Shaan Awards. This celebration is dedicated to recognizing India’s carpenters and contractors for their exceptional contributions to the interior design industry. Following a successful inaugural season, this year’s on-ground event was scheduled to take place in Mumbai on Saturday, 27th April 2024, and aimed to highlight and honour the remarkable skills and creativity of these vital artisans in shaping aesthetic and functional living spaces.
Hindustan Ki Shaan Season 2 has been an impactful initiative as it included active participation from all professional craftsmen within the woodpanel and interior furniture sectors across India, assessing entries based on criteria including design innovation, problem-solving, and the use of environmentally friendly materials. The jury panel included prominent industry figures such as Shri. Rajesh Mittal, Chairman & MD, Greenply Industries; Manoj Tulsian, JMD & CEO of Greenply Industries; Vertica Dvivedi, founder and director of Wade Asia – Surface Reporter; and Rahul Mehta, CEO of the Furniture & Fittings Skill Council who evaluated the entries based on design excellence, innovation in craft, and the use of environmentally sustainable practices and materials. The second season of the Hindustan Ki Shaan Awards will recognize and elevate the appreciation for the craftsmanship that goes into creating bespoke furniture and innovative interior solutions, with a strong emphasis on sustainability.
Yatnesh Pandey, Chief Marketing Officer, Greenply Industries highlighted “Celebrating these craftsmen not only fosters a sense of community among them but also builds loyalty among consumers who recognize Greenply as a brand that values the backbone of its industry. Our partnership with Zee Media magnifies the impact, ensuring that the stories of these talented artisans are appreciated on a national scale. It positions Greenply strategically as a leader committed to uplifting the entire woodworking and interior design ecosystems.”
With Zee News as its exclusive telecast partner and Zee Media as its digital partner, the event will be covered extensively across all platforms, ensuring that the achievements of these craftsmen are recognized nationwide. This strategic partnership aims to amplify the voices of India’s artisans and connect viewers across the nation to the artistry and innovation within the craftsmanship community.
Mona Jain, Chief Revenue Officer of Zee Media Corporation Limited, expressed her enthusiasm about the collaboration, highlighted “Working with Greenply for the second season of the Hindustan Ki Shaan Awards aligns perfectly with our mission to create social and economic value by spotlighting sectors of our culture that are often overlooked. We are committed to enhancing the visibility of these skilled professionals, improving their career opportunities, and fostering greater appreciation for their work. This initiative is a step towards sustainable development and recognition of these essential industries.”
Anindya Khare, Marketing Head, Zee Media Corporation Limited, further added, Anindya Khare, Marketing Head, Zee Media Corporation Limited, further added, “We are immensely proud to collaborate with Greenply for the second season of the Hindustan Ki Shaan Awards. This partnership allows us to shine a spotlight on the extraordinary talents of India’s carpenters and contractors, who play a pivotal role in enriching our everyday living spaces with their craftsmanship and innovation. Through this initiative, we aim to foster greater recognition and appreciation of their skills, which are crucial in driving the advancement and sustainability of the interior design and construction sectors.”
The award ceremony promises not only to be a platform for recognition but also a venue for sharing transformative stories and discussing the ongoing evolution within the sector. It will underscore the critical role these craftsmen play in not just beautifying spaces, but also in making them functionally robust and environmentally sustainable.
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- By Rabindra
29, Apr 2024
Indian Edtech Firm Eupheus Learning Wins Global Accolade
New Delhi, India – April 29, 2024 – Eupheus Learning, India’s leading school-focused Distribution Platform, is proud to announce its significant achievement of being featured in TIME’s World’s Top EdTech Rising Stars of 2024. This well-deserved recognition emphasizes the global acknowledgment and validation of Eupheus Learning’s innovative approach to education and its growing influence on the global education landscape.
The “Rising Stars Ranking” highlights the top 15 companies with the highest revenue growth rates over the past three years. This recognition highlights the company’s commitment to creating a lasting impact through its differentiated solutions in bridging the gap between in-classroom and at-home learning.
Since its inception in 2017, Eupheus Learning has emerged as the largest school-focused distribution platform in India, serving approximately 10,000+ schools and making inroads into one out of four premium private schools in the country. The company’s success can be attributed to its pedagogically differentiated, technology-driven solutions that cater to the evolving needs of educators and students.
Mr. Amit Kapoor, Co-founder, and CEO of Eupheus Learning expressed his gratitude for this remarkable achievement and said “We are honoured to be recognized by TIME and STATISTA as one of the world’s top EdTech rising stars. This acknowledgment does not only reflect our relentless pursuit of excellence but also reflects the impact of our initiatives on the education sector. At Eupheus Learning, we remain committed to empowering educators and students with innovative solutions that inspire lifelong learning and foster holistic development.”
Eupheus Learning’s Classroom-first and Curriculum-focused approach aims to reach 10 million children in India through specially curated educational offerings in Kinaesthetic Learning, Reading Enhancement, STEM/STEAM, and English language learning. The company’s unique school outreach initiatives, including Storytelling Sessions for Kids, Olympiads, and Coding Competitions, have further solidified its position in the competitive education market.
As Eupheus Learning continues to drive innovation and excellence in education, this recognition from TIME and STATISTA serves as a testament to its unwavering commitment to shaping the future of learning.
26, Apr 2024
Shreyas Webmedia Solutions collaborates with REC to Organize an Essay Contest
Bhubaneswar, Odisha/April 26, 2024: Shreyas Webmedia Solutions, a leading digital publishing company, in collaboration with Rajdhani Engineering College (REC), is proud to announce an exciting initiative aimed at fostering intellectual growth and creativity among students. The essay competition will be held on Saturday, April 27, at Rajdhani Engineering College in Bhubaneswar. This initiative marks a significant step towards encouraging young minds to articulate their thoughts and ideas on contemporary issues said by Mr. Neelakanth Achary, CEO of Shreyas Webmedia Solutions. The competition aims to provide a platform for students to showcase their writing skills, critical thinking abilities, and depth of understanding on a wide range of topics.
Mr. Neelakanth Achary also mentioned, “We are delighted to collaborate with Rajdhani Engineering College for this initiative. It’s crucial to offer students opportunities to nurture their creativity and critical thinking skills. Through this essay competition, our aim is to inspire and empower the future generation of innovators and leaders.”
The essay competition is open to students only for Rajdhani Engineering College, Bhubaneswar, Odisha. Participants will have the chance to compete for prestigious awards and recognition for their essays.
26, Apr 2024
From Dil Dosti Dilemma to Vash; OTT releases that will light up your Weekend
Looking for the perfect weekend entertainment? Dive into our curated list of must-watch OTT releases! Whether it’s thrilling mysteries or heartwarming dramas, we’ve got it all. From gripping stories to unforgettable moments, immerse yourself in the best of streaming. So grab your popcorn, sit back, and relax as you enjoy the latest offerings from the digital world. With something for everyone, there’s no better way to unwind and indulge in top-notch entertainment. Don’t miss out on the excitement – start streaming now and make your weekend one to remember!
Dil Dosti Dilemma
Platform: Prime Video
Date: 25th April
“Dil Dosti Dilemma” chronicles Asmara’s unexpected summer journey to her grandparents’ traditional neighbourhood as a disciplinary measure. The web series features Anushka Sen, Kush Jotwani, and Tanvi Azmi, among others. Scheduled for release on Prime Video, it delves into Asmara’s transformative experiences in the unfamiliar setting.
Dead Boy Detectives
Platform: Netflix
Date: 25th April
“Dead Boy Detectives” follows the adventures of two teenage ghosts who collaborate with a clairvoyant to unravel mysteries for their supernatural clientele. Starring George Rexstrew and Jayden Revri in the lead roles, the series promises a blend of supernatural intrigue and detective work. Scheduled for release on Netflix, viewers can expect a thrilling and otherworldly journey into the realm of the paranormal.
Vash
Platform: ShemarooMe
Date: 26th April
‘Vash,’ streaming exclusively on ShemarooMe starting April 26, 2024 is a Gujarati masterpiece that boasts a stellar cast, including Janki Bodiwala, Hiten Kumar, Niilam Panchal and Hitu Kanodia. Directed by acclaimed filmmaker Krishnadev Yagnik, ‘Vash’ follows a blissful family whose tranquillity is shattered by the enigmatic Prataap (Hiten Kumar) during a fateful trip to their ancestral farm. Arya (Janki Bodiwala), their daughter, falls under Prataap’s spell, sparking a battle between good and evil. As Prataap’s sinister intentions unfold, the family finds themselves entangled in his dangerous schemes.
Crakk – Jeetegaa Toh Jiyegaa
Platform: Disney+ Hotstar
Date: 26th April
“Crakk” premiering on Disney+ Hotstar, a Hindi sports action film by Aditya Datt. Starring Vidyut Jammwal, Arjun Rampal, Nora Fatehi, and Amy Jackson, it’s inspired by India’s inaugural extreme sports action flick. Siddhu, a slum dweller, joins an underground survival sports contest to uncover his brother’s disappearance. With intense action and suspense, Vidyut Jammwal and Arjun Rampal lead the cast, supported by Nora Fatehi and Amy Jackson in pivotal roles.
Bhimaa
Platform: Disney+ Hotstar
Date: 26th April
“Bhimaa” is a Telugu fantasy action-drama starring Gopichand in a dual role, alongside Priya Bhavani Shankar, Malvika Sharma, and Nassar. Directed by A. Harsha, the film initially hit theaters and is now poised for release on OTT platforms. The story centers on a detective probing mysterious events at a local temple in a small town. With a stellar cast, including Gopichand and Priya Bhavani Shankar, the movie is rumored to premiere on Disney+ Hotstar.
Tillu Square
Platform:Netflix
Date: 26th April
“Tillu Square” centers on Tillu, whose life is upended when he becomes entangled in a mysterious murder case. Siddhu Jonnalagadda and Anupama Parameswaran lead the cast. Scheduled for a Netflix premiere, the film delves into Tillu’s journey as he navigates through the complexities of the case and its consequences.
Kung Fu Panda 4
Platform:BookMyShow
Date: 26th April
Link:https://youtu.be/_inKs4eeHiI?si=FTu-o-qteQmzy5vD
“Kung Fu Panda 4” centers on Po’s journey as he takes on the responsibility of mentoring a new warrior while assuming the role of spiritual leader in the Valley of Peace. As Po navigates the challenges of his new duties, the film promises an exciting adventure. Scheduled for release on BookMyShow, fans can anticipate another thrilling chapter in the beloved Kung Fu Panda franchise.
The Beekeeper
Platform: Lionsgate Play
Date: 26th April
“The Beekeeper” follows Adam Clay’s quest for vengeance after someone close to him is exploited. However, as the story unfolds, it becomes clear that Clay possesses skills beyond extracting honey. Starring Jason Statham in the lead role, the film promises intense action and intrigue. Scheduled for release on Lionsgate Play, audiences can anticipate a thrilling ride with unexpected twists and turns.
26, Apr 2024
The First Edition of ‘Cue Sports Premier League’ to be held from 4th May 2024
Bengaluru, 26 April 2024: Bowring Institute announced the first edition of Cue Sports Premier League (CSPL), a national-level Snooker tournament in the city today. The tournament will be held at the South Pavilion Snooker Arena, Bowring Institute, Bengaluru from 4th May to 10th May 2024. Noted champions including Padma Bhushan and 27-time World Billiards Champion, Pankaj Advani, and Arjuna Awardees including Aditya Mehta, Sourav Kothari, and National Women’s Champion Vidya Pillai will feature in the first edition of CSPL.
Embassy Group will be the title sponsor of the inaugural edition of Cue Sports Premier League. The organizers have also roped in Audi as a co-sponsor.
The tournament which will be played at one of the best Snooker Arena in the country at Bowring Institute will be telecasted live on the Club Liv app.
A total of 56 players including both international and national players from across the country will participate in the first edition of the Cue Sports Premier League. These players were selected via auction held in Bengaluru on 20th April 2024, by eight teams that will be competing in the first edition of CSPL 2024.
The eight teams competing in the league are named Lightning Legion, Cyclone Crusaders, Summer Tuskers, Hurricane Hawks, Thunderstorm Titans, Tornado Tigers, Whirlwind Warriors, and Monsoon Mavericks.
Speaking on the idea behind CSPL, Pankaj Advani said, ” The CSPL is a unique event which is aimed at integrating players of 3 different categories – National, State and Club levels. I’m delighted that Bowring Institute is hosting one of the most exciting snooker tournaments India will witness. As the conceptualiser, ambassador and player of CSPL, I’m looking forward to wearing several hats. I am certain that a championship of this magnitude will attract more players to cue sports and inspire the aspiring cueists to further improve their game.”.
Raghavindrra Y R , Chairman Billiards and Snooker at Bowring Institute said, “CSPL is designed in such a way that the tournament will give the upcoming players a chance to showcase their skills at the highest level and compete with the best players in the country. We want to provide amateur players with the opportunity to learn, enjoy and succeed with the use of their minds and skills. The league has received a great response, and I am sure that the league will help to promote the sport further and more players will take up the sport professionally”.
The CSPL will be played in a league format where all the teams will play against each other once and the top 4 teams will play in the semi-finals and the final will be played on 10th May 2024. The matches will be played in a 7-frame format, with the first six frames having a mix of Singles and Doubles involving the National, State, and Club Categories. The match format has the best National Players playing alongside the State and Club Players, allowing them to pass on their experience and knowledge. The league also introduces a one-of-a-kind shootout as the 7th frame of every match which brings added and new excitement to the game of Cue Sports.
The Bowring Institute South Pavilion features a state-of-the-art snooker arena that boasts of 7 snooker tables, with a seating capacity of 140+ with live streaming facilities for the matches. The league will be played on World Championship Star Xingpai and Rasson Tables.
26, Apr 2024
Steven Gerrard discusses football, family, and future aspirations
Riyadh, 26 April 2024: In an exclusive interview with the Roshn Saudi League (RSL), Al Ettifaq manager Steven Gerrard shared his perspectives on various aspects of his life and career. Gerrard, while a notable figure in football, spoke about alternative careers, advice for young players, family life, and his views on leadership and legacy.
Gerrard opened up about other potential career paths outside football management: “I am very much into sport so I would’ve tried to stay in some sport in some capacity and tried to get a job related to football or maybe related to a different sport. Because growing up all I wanted to do was watch sport on TV, do sport at school, so I’m very sport orientated.”
For young athletes dreaming of a career in football, Gerrard’s advice is simple yet profound: “Dream big, picture a dream and then work as hard as you can every single day to improve, to listen to the right people and every day be extremely motivated and dedicated to reach your dream. I think football is about dreams and memories and experiences so my advice to them is set a dream, set a target and then every single day maximize the opportunities to get better to learn and to grow and to improve your skills and reach for the stars.”
Gerrard also shared insights into his personal life, particularly his role as a father: “When I am not at work or at football I am very much family orientated. I have 3 daughters and 1 son so I am always taking them to different places, always playing football in the garden with my son or taking him to football so I am probably a taxi or an uber driver for a lot of the times and also taking them to school, picking them up from school, doing homework and if I get a small bit of time to myself I like to spend it with my friends.”
When asked about his top three footballers Gerrard’s choices reflect his admiration for both the legends and contemporaries of the game: “I would pick Zinedine Zidane because he was my hero growing up. In my generation, he was the best midfielder in the world so I’d pick Zinedine Zidane and also the two best players in my generation by far were Cristiano Ronaldo and Lionel Messi, so they’d be the three I’d pick.”
Regarding how he wants to be remembered, Gerrard expressed a desire for others to see his commitment and teamwork: “I want to be remembered for someone who gave everything in terms of 100% every single day. I was loyal, I was a fighter, I wanted to give all my energy and my efforts for the team that I represented and I was a team player so I want to be remembered for them values.”
Steven Gerrard’s Al Ettifaq currently sit in 7th place in the RSL and are set to face Al Raed in their next RSL fixture on Saturday, 27th April 2024.
25, Apr 2024
Feels Like Home, Kota Factory, Phunkaar & more: Ultimate summer binge list for Teenagers
Summer break boredom kicking in? Say no more! Dive into a world of teenage dramas filled with love, friendship, and gripping plot twists. Whether you’re a fan of heart-wrenching romances or supernatural mysteries, these OTT shows and audio series are here to keep you entertained all summer long. Grab your popcorn, settle into your favorite spot, and get ready for an entertainment extravaganza.
Summer break just got a whole lot more exciting with these five exciting teenage OTT shows and audio series to add to your bingelist:
Flames Season 4 (Amazon Prime Video)
Season 4 seamlessly picks up from its predecessor, focusing on the evolving dynamics of two couples: Rajat (Ritvik Sahore), Ishita (Tanya Maniktala), Anusha (Sunakshi Grover), and Pandu (Shivam Kakar). The coming-of-age comedy-drama follows the characters as they grapple with the challenges of their final year in school, attempting to strike a delicate balance between studies and love while facing the uncertainties of the future.
Param Sundari (Pocket FM)
Muktanjali is a simple-hearted college-going girl who has always been bullied because of her looks. Her pimples, scars, spectacles, and braces are constantly brought up in conversations with family and classmates as they keep ridiculing her. On Valentine’s Day, she hopes to meet her prince charming, someone who would love her for her kind heart. However, the day ends up changing her life forever. Will Muktanjali be able to find true love? Will she find someone who loves her for who she is? To find out more, listen to Param Sundari.
Kota Factory Season 2 (Netflix)
Like many students from across India, Vaibhav comes to Kota to prepare for JEE and NEET. Along with his friends, he navigates campus life and works hard to get into IIT. In Season 2, the story moves forward from the first season and highlights the lives of Jeetu Bhaiyya (Jeetendra Kumar), Vibhav Bhaiya (Mayur More), Vartika (Revathi Pillai), Meena (Ranjan Raj), Meenal (Urvi Singh), Uday (Alam Khan), and others as they face problems while dealing with their personal crises of IIT-JEE, both as teachers and as aspirants.
Phunkaar (Pocket FM)
Pushkar is a 17-year-old Shiv Bhakt whose body gets taken over by mystical and dangerous snakes who are here to prepare him for his greatest battle that will change the destiny of the world. Tune in to Phunkaar for a mystical journey on Pocket FM.
Feels Like Home Season 2 (Lionsgate Play)
Feels Like Home, a coming-of-age series, follows four boys as they navigate their first house away from home, delving into the chaos of parties, relationships, and conflicts. Season 2 continues to chronicle their journey from boyhood to manhood with increased drama, bromance, and laughter, capturing a whirlwind of emotions and friendship. Helmed by Sahir Raza and written by Sidhanta Mathur, the series stars Prit Kamani, Vishnu Kaushal, Mihir Ahuja, Anshuman Malhotra, Himika Bose, and Inayat Sood.
25, Apr 2024
PVR Inox Elevates Cinema Experience With No Commercial Break
National, April 25, 2024: PVR INOX, the largest and the most premium cinema exhibitor in India through a landmark initiative has announced that it is launching advertising free movie cinemas in its select luxury properties in the country. This is a significant milestone in the entertainment industry, promising patrons a seamless movie-watching experience, free from commercial advertisements before the movie and during intervals.
The ad-free experience is a direct response to changing audience preferences identified through social listening tools utilized by PVR INOX to gauge customer feedback. Consumers have conveyed a clear desire to immerse themselves in films without the disruption of third-party advertisements. This decision underscores PVR INOX dedication to delivering an unmatched and fully immersive viewing experience. By capitalizing on the time saved, PVR INOX may schedule an additional show, attracting more audiences and subsequently increasing box office revenues for the cinemas. This strategic move empowers PVR INOX to prioritize the satisfaction and loyalty of its premium-paying patrons, thereby fostering long-term financial prosperity and brand allegiance.
Acknowledging the significance of watching movies, the way they were meant to be seen-uninterrupted, PVR INOX has taken an innovative and strategic move to remove pre-show and interval on-screen advertisements in specific luxury screens, catering to premium audiences who desire a seamless movie-watching experience.
Commenting on the initiative, Mr. Renaud Palliere, Chief of The Luxury Collection and Innovation, PVR INOX Limited, said, “We are excited to introduce the ad-free viewing experience in our luxury cinemas without any commercial advertisements, reaffirming our commitment to delivering the highest standards of entertainment to our discerning audiences. Going ad free aims to enhance the movie-going experience and offering our patrons with the utmost value for their time and money. By eliminating pre-show and interval advertisements, we aim to create a conducive environment where audience can fully immerse themselves in the magic of storytelling on the big screen.”
The Ad free experience is currently being rolled out in select PVR INOX luxury properties in Delhi, Gurugram, Bengaluru, Mumbai and Pune. These include PVR Director’s Cut, Ambience Mall, Delhi and Gurugram and in Forum Rex Walk, Bengaluru, INOX Insignia at Ardee Mall, Gurugram; INOX Insignia at R Cube, Monad Mall in Rajouri Garden; INOX Epicuria, Nehru Place and INOX Insignia in R Mall, Thane, Mumbai are providing movie enthusiasts with a premium cinema experience without any ads. Additionally, we are coming up with Director’s Cut in Kopa Mall, Pune which will also fall under this portfolio.
25, Apr 2024
Pluto Tv in Canada Launches Viacom18’s Desiplay Tv, It’s First Hindi Fast Channel
India, April 25, 2024: Pluto TV, a global leader in free streaming television (FAST) has announced that a brand-new DesiPlay TV channel is now streaming in Canada.
Viacom18’s DesiPlay TV is the first FAST Hindi General Entertainment Channel to launch on Pluto TV in Canada, featuring inspiring Indian stories, hand-picked Hindi shows and blockbuster Bollywood movies. Watch the best Hindi TV serials like NAA AANA ISS DES LAADO, COMEDY NIGHTS WITH KAPIL, UTTARAN, MAHAKAALI, RADHA PREM KI DEEWANI, MRS. PAMMI PYARELAL and more shows filled with renowned Indian characters. Viewers favourite Desi TV shows are also available to watch with English subtitles.
“We are thrilled to announce our partnership with IndiaCast on the brand-new DesiPlay TV channel, offering an array of diverse content to Pluto TV viewers across Canada,” said Vanessa Case, VP Content, Pluto TV, Canada. “We are part of a diverse country, and our aim is to curate content that resonates with every viewer.”
Govind Shahi, Executive Vice President, and Head of International Business, IndiaCast Media, said “DesiPlay TV, being the first Hindi general entertainment channel to launch on Pluto TV in Canada, marks a significant milestone as we bring the best of Hindi TV shows and Bollywood movies to South Asians for free. We are committed to entertain our ever-growing ethnic audience in Canada with a diverse array of quality content, ensuring that they experience the richness of Indian culture and storytelling right at their fingertips.”
A few of the amazing series on the Desi Play Channel include:
COMEDY NIGHTS WITH KAPIL
Genre – Comedy
In this celebrity talk show, hosted by Kapil Sharma, the biggest Bollywood stars walk in, while Kapil’s entire family and neighbours’ barge in! This outrageous family has always enthralled and entertained the audiences, with characters including Gutthi, Palak, Bua and Dadi.
MAHAKAALI
Genre – Mythology
If there is one goddess in Hindu mythology who is feared and revered at the same time, it is Kaali – the ultimate destroyer. But her personal life is also a part of this story, including her transformation from a mortal to Mahakaali, the Goddess Parvati and wife to Mahadev.
UTTARAN
Genre – Drama
UTTARAN is a popular Hindi show based on a tale of two friends with completely different backgrounds. Tapasya is the spoiled daughter of a rich man, while Ichha, her best friend, is the maid’s daughter. The series takes an interesting turn when Tapasya gets married, and the best friends are locked in a love triangle.
NAA AANA ISS DES LAADO
Genre – Drama
The critically acclaimed Indian TV show is a social drama that raises a voice against the oppression of women in the Indian hinterlands.
RADHA PREM KI DEEWANI
Genre – Drama
Despite all the differences between them, destiny keeps bringing Radha and Prem together. Will this attraction turn into a love story? One of the best Romantic Hindi shows, only on DesiPlay TV.
MRS. PAMMI PYARELAL
Genre – Comedy
After moving to Mumbai, Param desperately needs a roof over his head, especially when his best friend, Rahul, also gets kicked out of his rented apartment. The duo learns of a house up for rent, but the landlady has one simple condition – her tenants must be married! With no option left, Param and Rahul spin a web of lies and pose as husband and wife. What follows is a hilarious roller coaster ride, packed with friendship, love and absolute chaos.
25, Apr 2024
Back to the Roots for a Sustainable Future:
Nainital, Uttarakhand—25th April 2024: The water conservation initiative in Nainital, Uttarakhand, led by environmentalists Dr. Bikrant Tiwary and Supriya Patil, aims to revive traditional practices to harness rainwater effectively. With a strong women-centric focus, the initiative, which coincides with Earth Day, demonstrates the importance of preserving natural resources.
Chals, large pits dug into hillsides, will be used to store rainwater, with a collective capacity of up to 1.5 million litres. Khals, smaller structures, will hold 625,000 litres of water, ensuring a stable supply during dry periods and preventing soil erosion. With 80% of the workforce comprised of women, the initiative aims to empower them and enhance their role in community development. Beyond water conservation, it promotes holistic community development by replenishing underground springs and supporting biodiversity. What sets this project apart is its self-sustainability, as it does not rely on government funding.
Dr. Bikant Tiwary, known for his transition from the insurance and service sectors to philanthropy, advocates for a greener, sustainable future aligned with the United Nations’ Sustainable Development Goals (SDGs). His vision includes nature conservation, preservation, and promoting tribal art and eco-friendly handicrafts, envisioning a future where indigenous tribes thrive in harmony with nature. Additionally, he spearheads a pioneering initiative to preserve over 15 million litres of rainwater annually under his Individual Social Responsibility, marking a significant step towards environmental sustainability.
Supriya Patil, a seasoned environmentalist, has led impactful initiatives, including planting 17 million trees in India and Africa. She emphasizes merging sustainability with social impact and aims to plant millions more trees for carbon reduction and rural community empowerment.
The focus is on expanding this initiative to states like Jharkhand, Odisha, West Bengal, and Maharashtra. Dr. Bikant Tiwary’s commitment to reviving traditional wisdom serves as a model for achieving water security and sustainable livelihoods in Nainital and beyond, highlighting the effectiveness of grassroots initiatives in addressing environmental challenges.
