21, Feb 2024
9th International Conference Shaastrarth-2024

21st Feb 2024: Rungta Group of Institutions, Bhilai organized the 9th International Conference Shaastrarth-2024 held at Rungta College of Engineering & Technology, Bhilai, Chhattisgarh, India, on January 5th and 6th, 2024. The conference, featuring multidisciplinary sessions spanning various branches of Engineering, Sciences, and Pharmacy, aimed at fostering knowledge exchange, exploration of emerging technologies, and promoting multidisciplinary research for sustainable development. The conference was technically sponsored by ISTE and IEI local chapter Bhilai. The conference published the 60 number of Conference proceedings with ISBN number 978-81-964426-6-8 Sponsored by the National Bank for Agriculture and Rural Development (NABARD), Raipur.

Glimpses of conference 1

The primary objective of Shaastrarth-2024 was to curate world-class, high-quality technical sessions. These sessions were designed to be practical, significant, timely, non-commercial, and relevant to all researchers, encouraging participants to seamlessly switch between disciplines based on their qualifications, interests, and research areas.

The inaugural function on Day One was presided over by Shri Santosh Rungta, Chairman of Rungta Group of Institutions, Bhilai. The event hosted esteemed dignitaries, including Chief Guest Dr. Anupam Agrawal, Director SVNIT Surat, and Guest of Honor Er. Peenut Choubey, Chairman IEI Local Chapter Bhilai. The four distinguished keynote speakers enlightened the audience with their insights:

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Dr. Brij Singh, John Deere Inc., USA, on “Carbon Intensity Reduction in Ag Production Systems Enabled by Precision Farming.”

Dr. Virendra Singh, IIT Bombay, India, on “AI and Cybersecurity.”

Dr. Sonjaya S Gaur, New York University, USA, on “Unlocking the Potential: Artificial Intelligence in Marketing.”

Dr. Ravi Prakash Tewari, MNIT Allahabad, India, on “Emerging Trends in Robotics.”

The conference featured six parallel tracks that conducted paper presentations across diverse disciplines. More than 400 papers were presented, contributing to the success of Shaastrarth-2024. The tracks were organized as follows:

International Conference on Computer Sciences, Information Tech. & Computer Applications (ICCSITCA-2024).

International Conference on Mechanical, Automobile Engineering & Mining Technology (ICMEAUMI-2024).

International Conference on Electrical, Electronics and Telecommunication Engineering (ICCSITCA-2024).

International Conference on Civil, Environmental, Agricultural Engineering (ICCEAE-2024).

International Conference on Basic Sciences, Biotechnology & Management (ICIEM-2024).

International Conference on Pharmaceutical Sciences (ICPS-2024).

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Shaastrarth-2024 was a successful event due the tireless efforts of the Organizing Chairman, Dr. Rakesh Himte, Principal RCET Bhilai, and the Convenor, Dr. Ajay Kushwaha, HOD (IT), RCET Bhilai, for their visionary leadership. Special thanks to the Co-Convenors, Dr. Ajazuddin and Dr. Padmavati Shrivastava, and the Organizing Secretary, Dr. R K Rathore.

Shaastrarth-2024 has been a platform for intellectual exchange, fostering collaboration, and exploring innovative solutions to global challenges. We thank all participants, speakers, reviewers, and the organizing team for their contributions. As we conclude this edition, we look forward to future endeavors and continued collaboration in the spirit of research and sustainable development.

21, Feb 2024
Shri Dharmendra Pradhan inaugurates India’s first Skill India Centre

Bengaluru, February 21, 2024: Shri Dharmendra Pradhan, Union Minister for Education and Skill Development and Entrepreneurship said today that India requires skilled and competent workforce to propel its development journey forward in the 21st century. The new-age and future skills are available at considerably higher cost in global markets and realizing this, we envision to democratize access to quality education and establish a level playing field for the aspiring youth. The introduction of low cost courses in the centre will empower large youth and make them the part of the evolving job market.

SKILL CENTER

While addressing the youth at the inauguration of India’s first Skill India Centre (SIC) in Sambalpur, Odisha today, the minister stated that by spearheading the skill training programs in new-age job roles, we will upgrade the skills set of Amrit Peedhi in demand driven industries and we aim to empower over 1200 students through this centre.

Speaking on the launch, Shri Dharmendra Pradhan, Union Minister for Education and Skill Development and Entrepreneurship said, “Aligning with the Hon’ble Prime Minister, Shri Narendra Modi’s vision of empowering youth with new-age skills, inaugurated Odisha’s first Skill India Centre at Sambalpur today. The Skill India Centre will equip a vast majority of the young populace with employable skills in demand-driven trades, creating industry-ready workforce, encouraging entrepreneurship and strengthening the skilling ecosystem. It will be a catalyst of prosperity”.

The initiative is designed to build the capabilities and knowledge of Yuva Shakti in trades that are high in demand such as Media & Entertainment, Leather, Tourism & Hospitality, and IT-ITeS. In addition, Shri. Atul Kumar Tiwari, Secretary, Ministry of Skill Development and Entrepreneurship (MSDE) and Shri Ved Mani Tiwari, CEO, NSDC and MD, NSDC International addressed the event.

The initiative stands as a progressive step towards creating a conducive learning environment that empowers youth with industry-specific skills through a unique combination of classroom and work-based learning. The centre is equipped with best-in-class infrastructure, cutting-edge technologies and modern facilities that will catalyse demand for formal skills and will serve as a catalyst in enabling youth to acquire the skills needed to succeed in the respective fields. To further fuel growth, collaborative efforts are being made to harness the potential of demographic dividend to catalyse rural development, nurture local entrepreneurship and spur socio-economic growth.

The SIC will play a pivotal role in designing curriculum along with industry experts which will be aligned with the changing industry needs, promote standardization, and create employment opportunities that meet the demand for skilled talent across industries. It stands as a remarkable opportunity for youth that aims to leverage modern technologies, gain technology-driven learning experiences and explore potential career avenues with renowned organizations.

To ensure seamless implementation of the training ecosystem, National Skill Development Corporation (NSDC) will designate a Centre Manager who will monitor the implementation of training programs, ensure adherence to quality standards, and overall functioning of the Center. This transformative step will open new avenues for individuals to pursue education, acquire new skills and employment linkages.

Following this event, the upcoming Skill India Centre in Odisha is scheduled to be inaugurated in Angul, Bhadrak, Dhenkanal, Talcher and Deogarh. By targeting the high economic growth sectors, each SIC in Odisha aims to address the specific skill needs of industries that have the potential to drive regional development and create sustainable employment opportunities.

In the beginning of the year, the Union Minister launched the Kaushal Rath initiative, buses designed to provide skill training and certification to aspiring candidates across Odisha’s Sambalpur, Angul & Deogarh districts. It has already imparted training to 4000 candidates in a variety of course modules, thereby, fostering digital literacy, retail and entrepreneurial skills and inclusive growth of the region.

The promising, exuberant, and determined youth of Sambalpur has immense potential that will be leveraged through skill development and vocational training initiatives focusing on enhancing their placement and employability prospects in the domestic and international markets.

The implementation of these features will revolutionize the skilling landscape in India, offering enhanced accessibility, personalized learning experiences, and improved career guidance. It will enable learners to acquire relevant skills, stay updated with industry trends, and contribute to India’s workforce development effectively.

20, Feb 2024
Spark of Curiosity event of Taare Zameen Par organisation bags the best CSR award

Sri Sri Ravi Shankar Guruji presents the award at SMX CSR Leadership Summit 3.0.

Bengaluru, Feb 20: The “Spark of Curiosity” event of Synopsis India flagship programme of Taare Zameen Par – has bagged the Best CSR award at the SMX CSR leadership summit 3.0 at the Art of Living Centre on Saturday.

Spark of Curiosity event of Taare Zameen Par organisation bags the best CSR award

B. U. Chandrashekar, Senior Architect of Synopsis India, Founder of Taare Zameen Par organisation Dinesh Bhadagandi, Operational Chief Abhijit Chaudhary received the award at a glittering function in the presence of more than 200 CSR companies from Sri Sri Ravi Shankar Guruji.

Taare Zameen Par Trust, in collaboration with Synopsis India, has triggered interest among students in Astronomy, Mathematics, Science and Technology as well as Space Science.

Dinesh Bhadagandi has undertaken this project in as many as 15 schools in the Gadag district and has left an indelible impression on young minds.

Disclosing the information about the concept, Dinesh Bhadagandi said in all till now 23 lakh students have benefited by watching mobile Planetarium in the state.

“Our objective is to create a scientific temperament and trigger a keen interest among the students in Science and related subjects. We have gone beyond our expectations. We have actually transformed the students thinking. The response from the students is phenomenal,” Dinesh Bhadagandi explained.

According to Dinesh, this concept has not only generated interest among the students but has also enhanced the interest to learn. This has, infact, qualitatively transformed the educational atmosphere in the 15 schools of Gadag district. “In the last three years, about 10 000 students have been benefitted from this programme in North Karnataka region,” he added.

In his speech, Abhijit Chaudhary of Taare Zameen Par Trust, said “the spark of curiosity programme has not only made students to develop interest in science but has also become a source of inspiration. Interaction with scientists, seminars, science fair and kaun banega sou pati intellectual quiz competition have been a totally different experience for the students.

“Every student is given a science kit. This will enable the students to learn science beyond the school hours,” Chaudhary added

B. U. Chandrashekar of Synopsis India, in his speech said, “this concept has enabled the students to choose their career and opt for the subjects of their liking. We are happy and satisfied to see students learning science and Technology with great enthusiasm. This programme will enable the students to choose their career instead of succumbing to parental pressure.”

Former Chairman of ISRO Kiran Kumar has been a great visionary and a noble guide to our activities. After our success in Gadag, we intend to extend this programme to all districts, said Dinesh Bhadagandi.

He further said that this best award will further act as a fillip and has inspired us to take up more such projects in a much bigger way.

“If we get CSR help like we are getting from Synopsis, we can extend the project to many districts of North Karnataka region,” Dinesh added.

20, Feb 2024
How X-ray inspection systems increase food safety

February 2024 – The use of X-ray inspection systems in the food industry has increased significantly in recent years. These systems have proven to be a worthwhile investment in product safety, integrity and quality. Minebea Intec, a leading global manufacturer of industrial weighing and inspection technologies, offers innovative x-ray systems to ensure the highest safety and quality standards in food production.

x ray

 Between the rhythmic whirring of machines, the rattling of packaging and the tantalising aroma of freshly produced delicacies, X-ray inspection systems occupy an important place in many production halls around the world.

 X-ray inspection systems not only recognise products that are contaminated with metal, glass, rubber, stones, plastic parts or bone splinters, they also enable inline quality checks such as weight determination, counting of components, detection of missing or defective products, fill level control and checking the integrity of closures. As part of the HACCP concept (Hazard Analysis and Critical Control Points), they help to fulfil the increasing requirements of consumers, authorities and protect manufacturing companies from costly and brand-damaging product recalls.

 X-ray inspection: how does it work?

 X-ray machines in the food industry work in much the same way as X-ray machines at airports check luggage for security reasons. The product runs on a conveyor belt at a constant speed through the X-ray beam. As the product continues to move, a new image line is generated at regular intervals (e.g. every 0.8 mm). Once the product has been fully recorded, the greyscale image generated is analyzed and inspected for foreign objects.

 “X-ray inspection systems recognise contaminated products by the fact that foreign bodies such as metal absorb X-rays more than the actual food product,” says Liang Mengqi, Global Product Manager at Minebea Intec. “Hence, the success of foreign body detection depends on the density of the foreign bodies. For example, Minebea Intec X-ray machine could detect 2 mm metal wire inside of a yoghurt where the conventional metal detector has no chance. Because the metal detector will be stopped due to the aluminum foil from the yogurt packaging.

How do you select the proper X-ray system?

 Minebea Intec offers a large portfolio of X-ray systems for the inspection of packaged products. Typical applications include cartons, boxes, bags, pouches, trays and portion packs, which can contain a wide variety of dry or liquid foods. To select a suitable X-ray system for the production, the product and its orientation need to be considered.

 Systems with top-mounted X-ray generators are the most common in the food industry, where the X-ray beam hits the product directly from above. These inspection systems are usually installed at the end of a production line and inspect the packaged products. For this purpose, the packs are positioned flat on the belt so that the X-ray beam could pass through as less pack thickness as possible, which attributes to the higher detection sensitivity. The Dylight and Dymond models have been specially developed for these applications. They are characterised by a hygienic design and high detection sensitivity with low power consumption.

 Systems with a side-mounted X-ray generator, where the X-ray beam reaches the conveyor belt from the side, are often used for the upright products such as a jar of baby food. In this case  too, the product must be aligned so that it passes the detector system with the upright side facing the X-ray beam.

For example, the Dymond S as a sideshooter X-ray, combines high detection sensitivity with low power consumption. The unit is optionally available with a so-called chicane belt. Ideal for those situations where only very limited space is available. Dymond D is a dual-beam X-ray inspection system that produces two X-ray images at a 90° angle. Whether it’s tins, Tetra Paks or glass jars, multi-sided inspection provides maximum safety thus opening up a wealth of possibilities for manufacturers in product design.

 Special designs of X-ray inspection

 Minebea Intec recently launched the Dypipe X-ray inspection system for viscous and liquid products. “The Dypipe is equipped with an innovative test specimen insertion system that enablesthe test specimens to be inspected during operation,” says Liang Mengqi. “This means that manufacturing companies can be sure at all times that their production processes are running smoothly and safely.” In order to meet the high hygiene requirements for meat applications, the Dypipe is equipped with an easy-to-open separator that was specially developed for this purpose. This system guarantees excellent results and gives the certainty of producing high-quality food.

 Another special design of X-ray inspection systems is the Dymond Bulk. It guarantees precise X-ray inspection of bulk materials in the food industry. Foreign bodies such as stones or metal are consistently detected and removed from the material flow to protect both products and machines. Dymond Bulk has outstanding detection performance for raw materials such as vegetables, nuts, dried fruits or cereals: an optional multi- segment separator with four segments also guarantees the targeted and cost-effective elimination of foreign bodies from the product stream.

 Everything from a single source

 The sophisticated X-ray inspection systems that optimise production lines are just one part of Minebea Intec’s comprehensive product portfolio. Whether checkweighers with high-speed function, robust load cells for your container or silo weighing, high-precision industrial scales or intuitive software solutions: Minebea Intec supports its customers throughout the entire project phase with customised solutions. So that customers’ freshly produced food not only smells good, but can also be consumed without hesitation.Multi-track solutions for up to 8 lines with one detector are possible.

The X-ray inspection systems from Minebea Intec are characterised by intuitive operation via an icon-based user interface.  The Dypipe X-ray inspection system can be equipped with various separators, connections and mounting options.  The Dylight X-ray inspection system is perfect for inspecting small products such as snacks, energy bars and sweets.

 The X-ray inspection systems in the Dymond series are extremely versatile. 4 models offer solutions for the most common applications for inspecting packaged products.

20, Feb 2024
TTT collaborates once again with Hershey India for Season 5 of its popular IP ‘Butterflies’

Nationwide Release: 20th FEBRUARY 2024: — Chocolates have been the language of love for ages. Amidst the rush of Valentine’s week, Tiny Tales (TTT), India’s most loved content company, launched Season 5 of its flagship web series, ‘Butterflies’, in collaboration with Hershey’s India. Released under TTT’s premier short films banner, Terribly Tiny Talkies, this latest instalment ran
from 8th -13th February, to usher in Valentine’s Day. The series captivates audiences with its exploration of love in various forms.

EP3

With this season’s theme #YourForevers, the YouTube series delves into untold narratives of love and connection, leaving viewers with a lingering sense of warmth toward the end. Through its portrayal of diverse facets of relationships, Season 5 captures the depth of each bond, of those who add love and warmth to our lives – friends, family, and partners. With moments of connection enabled by Hershey’s range of chocolates, each tale not only tugs at the heartstrings but also leaves one wanting more at the end of every episode. Retaining the original core of the IP, Sharanya Rajgopal (Studio Head of TTT) has created every episode as a heartfelt dedication from one character to another, beautifully aligning with the season’s theme and encapsulating the enduring
joy of love.

Butterflies season 5 tells the stories of seven people over three endearing episodes. In Episode 1, titled “To Maya, From Rohan,” Rohan (Ritwik Bhowmik) and Maya (Reem Sheikh) are out on a secret romantic getaway just days before their big fat Indian wedding, seeking moments of privacy and solitude amidst mounting pressures. The storyline explores the tension of their escape and the
possible consequences if their families were to discover their truth, culminating in a sweet proposal beneath the starlit sky. Episode 2, starring Namita Dubey as Suhani and Asha Negi as Disha, dives into adult friendships. It beautifully illustrates how these connections evolve, navigating life’s changes – taking the viewers on a delightful journey. Episode 3, featuring Ashnoor Kaur as Mini, Harsh Gandhi as Ishaan, and Arjun Deswal as Rishi, celebrates the everlasting friendships forged in college amid moments of laughter and vulnerability. It uncovers Rishi’s journey back to his ‘Forevers’ after an absence, and their warm welcome back into the gang.

Sharanya Rajgopal, Studio Head at TTT, said, “After four successful seasons, we’re thrilled to announce the return of Season 5 of ‘Butterflies’, once again in partnership with Hershey India. Butterflies Season 5 is full of feels. That was the only thing we kept in our mind while working on this season. In each of three episodes, we have created characters that will leave the audiences with a
warm smile on their faces.”

Ankit Desai, Marketing Director, Hershey India, said, “Valentine’s Day is a special occasion for our consumers, and with our indulgent range of chocolates, we want to enable them to express love across relationships be it their family, friends or partners. We’re delighted to collaborate with TTT yet again to bring forth heartfelt stories of enduring love through their highly acclaimed web show, Butterflies. In the webisodes, we have captured the diverse spectrum of relationships, much like the wide variety of chocolates in our portfolio, including HERSHEY’S KISSES, HERSHEY’S EXOTIC DARK, and HERSHEY’S BARS. For Season 5, we have amped up the game, and in our distinctive style have wrapped all the emotions with captivating storytelling, presented in a delectable package. The stories have come out beautifully and I’m sure our audience will enjoy them.”

20, Feb 2024
SRM Chennai Triumphs at the All India Inter Zone Inter University Chess Championship 2024

Manipal, Karnataka -20 th February 2024 – The All India Inter Zone Inter University Chess Championship 2024, hosted by the esteemed Manipal Academy of Higher Education (MAHE), concluded today with SRM Chennai emerging victorious, demonstrating
exceptional strategic prowess and sportsmanship. Closely following in second place was Anna University Chennai, with Admas University Kolkata, securing the third position in this highly competitive championship.

SRM Chennai Triumphs at the All India Inter Zone Inter University Chess Championship 2024

Running from the 16th to the 18th of February, the championship witnessed the participation of over 100 students from universities across India, including six International Masters and four Grandmasters. This intense competition not only showcased the intellectual depth and strategic complexity of chess but also highlighted the competitive spirit and talent of the participants.

The championship served as a platform for young minds from various universities to engage in intellectual competition, enhancing their academic and life skills through the game of chess. The achievements of participants from SRM Chennai, Anna University Chennai, and Admas University highlight the high level of chess education and competitive spirit fostered within these institutions.

As the event drew to a close, the organizing committee, in collaboration with the Association of Indian Universities, expressed their gratitude to all participants, supporters, and chess enthusiasts who contributed to the success of the championship. Plans for the next All India Inter Zone Inter University Chess Championship are already in motion, promising an even more thrilling competition and showcasing the bright future of chess in academic institutions.

20, Feb 2024
Style Icon of the Year (SITY) 2023-24 – Platform for Authentic Beauty – Exuding Confidence & Charisma

Bengaluru, 20th Feb 2024: Style Icon of the Year (SITY) 2023-24’ presents a pool of talent that is sure to take the industry by surprise. Our talent this time exudes confidence & charisma, with heaps of signature ‘SITY’ spunk.

Style Icon of the Year (SITY) 2023-24’

We are super pumped to see them transition from raw youthfulness to polished professionals. These amazing individuals evolved under the mentorship & rigorous training of Watermark Productions, and the grand finale conducted at the Bowring Institute was a testament to that.

35 finalists that were narrowed down from a pool of 4,000+ students across 25 colleges in Karnataka. They were fully charged with the right blend of original style, spunky walk & confidence personified. Our expert judges were very impressed, making it truly hard for them to crown the final two winners.

Our judges’ panel included actor Sharmiela Mandre, renowned Bharatnatyam dancer Rukmini Vijayakumar, fashion photographer Wasim Khan & fashion designer Sounak Sen Barat. Before arriving at the grand finale, Style icon finalists underwent an intensive two-month grooming program that trained them in ramp walking, etiquette, fitness, acting, dance, skincare, and mental wellness. The results were nothing short of phenomenal.

Winners of Style Icon Of The Year 2023 are Lakshita Thilagaraj & Rohan Rangnath.

The Style Icon of The Year competition by Watermark Productions was a star-studded event with several industry luminaries in attendance. Drawing a crowd of nearly 1500 people from all quarters, to watch the gala night.

“Fashion is what you make of it. The right attitude can make anything look fashionable, and that’s why our hunt has been to find luring personalities, as opposed to typical models.

Yes, fashion is ever-evolving and we have to stay attuned to current trends. But what remains constant is your unique personality. That’s literally half the battle won. Our focus has been on empowering individuals to embrace their unique style journeys. We take immense pride in witnessing the transformation of our students, from fresh, raw enthusiasts, to becoming polished professionals, ready to take on a multitude of industries. There’s nothing more satisfying than helping these energetic young students in shaping their flourishing careers”: Zulfikher Ahmed, Co-Founder, Watermark Productions

Quote “India, is soon to be the world’s 3rd largest economy, and the fashion landscape in our country is only expanding. We have insane talent but limited platforms for them to shine. All we do here at Watermark’s Style Icon is give them a nudge in the right direction. Considering the competition in the field, it’s important for aspirants to have the right skills. Here we are, giving them a crash course in everything they can imagine. You want to act, dance, ramp walk, polish yourself for a corporate job… or just understand your unique style… the Style Icon platform is a golden stage to unveil your true self. I needn’t say more. Honestly, the opportunities our previous contestants have got should give you an insight into the quality of our program. Style Icon opens doors to endless possibilities, the sky is the limit for aspiring fashion luminaries- Ria Jamal, Partner, Watermark Productions

Watermark is set to widen its horizons to be the largest talent-scouting platform in the country.

20, Feb 2024
My projects are finally seeing the light of day: Ashmit Patel on back-to-back releases

Actor Ashmit Patel is ecstatic, and it’s not hard to see why. Following a brief self-imposed hiatus, two of Ashmit’s highly anticipated projects, the web series “State v/s Ahuja” and the OTT film “Scammy Boys,” have been released back-to-back. In both projects, Ashmit plays the lead role, driving the storyline with his impactful performance. His fans are thrilled to see him back in action, and he shares their excitement. The actor recently opened up about his feelings regarding the consecutive releases.

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“Having back-to-back releases feels incredibly rewarding, signaling my return to the game. During my time away from showbiz, I remained quite active. While I hadn’t had a series release in a couple of years, I did have a film release a year ago, along with an episode of a show on Jio Cinema that aired a couple of months back. Additionally, I’ve had several music videos released during this period. So, in many ways, I haven’t been away from the scene. I’ve been continuously shooting for various projects over the last couple of years, and now, these projects are finally seeing the light of day, resulting in the back-to-back releases,” expressed Ashmit.

He added, “It feels like it’s been a while since my projects have been released, but with the fresh energy of the new year, 2024 feels different and promising. It seems like this year could be a significant one for me, with positive signs all around. I’m excited about what’s to come and am thrilled to finally share my work with the audience.”

In “State v/s Ahuja,” Ashmit Patel portrays the character of Ansh Ahuja, a Bollywood actor who is accused of rape. On the other hand, in “Scammy Boys,” he takes on the role of a police officer. “State v/s Ahuja” is available for streaming on Watch Exclusives, while “Scammy Boys,” directed by Shoib Nikash Shah, can be viewed on Zee5. Both projects have been well-received by viewers, who have showered them with love and adulation.

19, Feb 2024
Elevating Indian Marathons to Global Heights, UACFM Reshapes faster running in India

Bengaluru, 19 Feb 2024 – The inaugural Under Armour Chandigarh Fast Marathon concluded today, marking a significant milestone in the world of competitive running. Conceived with a clear emphasis on performance and achieving faster timings, this event provided participants with a platform to qualify for the prestigious World Marathon Majors.

Marathon Image

Hailing from 18 different cities across India, runners converged upon Chandigarh for an exhilarating weekend of athletic prowess. With entry restricted to qualified participants, who had to demonstrate their past performance data for consideration, the race witnessed a remarkable display of personal bests among its participants.

Beyond its athletic significance, the marathon also served as a catalyst for tourism, attracting visitors from far and wide to experience the charm and hospitality of Chandigarh. From exploring the city’s vibrant markets to indulging in its rich cultural heritage, participants departed with fond memories of their time spent amidst its grandeur.

The unwavering support of the government, coupled with the collaborative efforts of the police and administration, ensured the seamless execution of the event. With plans for the marathon to become an annual fixture on the third Sunday of February, organizers are optimistic about its potential to emerge as a premier World Marathon Major qualifier in the Asia Pacific region.

19, Feb 2024
IPRS Launches the “My Music, My Rights” campaign

New Delhi, 19 Feb. 24: IPRS launches its nationwide campaign, “My Music, My Rights” around the auspicious occasion of Vasant Panchami. This initiative seeks to spark a national dialogue on the inherent value of music and the necessity of supporting the creators and their creativity for a sustainable music industry.

Music holds an integral place in India’s cultural tapestry, with references to it found in ancient texts. Tracing back to ancient times, India’s profound musical heritage is deeply rooted in its sacred texts. Brahma, the creator deity, is credited with deriving music from the celestial chants of the Sāma Veda, symbolizing the heavenly world itself. Alongside Brahma, deities such as Vishnu, the preserver, and Shiva, the destroyer, are revered as patrons of music, underscoring its intrinsic connection to spirituality and culture. In the divine pantheon, Sarasvati, the goddess of music and knowledge, occupies a central role. Consort of Brahma, she is depicted as being well-versed in playing the Veena, a stringed instrument, and is revered as the embodiment of artistic expression and wisdom.

While India’s musical heritage is celebrated worldwide, music creators and those envisaging a full-time career in music often face significant challenges in earning a sustainable livelihood from their craft.

According to the recent study by EY titled ‘The Music Creator Economy: The Rise of Music Publishing in India’, India generates over 20,000 original songs annually contributed by 40,000 music creators, directly or indirectly generating over INR 12,000 crore in revenues each year. However, many in their career as a creator find themselves grappling with financial challenges. Out of 500 creators surveyed, 87% of respondents would have liked to make a living off their music alone, but only 60% were able to do so. A majority strongly believed that they needed to learn more about music production and how to better monetise their music. Only 56% of respondents had access to the equipment and infrastructure required to produce music. While India consumes more music per capita than the world average, it ranks 14th in recorded music revenues. In contrast, publishing revenues are ranked 23rd due to various issues like lack of legal clarity and consequently, low compliance. The significant disparity between the vast volume of music produced and the limited earnings of many creators within the industry, exacerbated by a widespread lack of understanding about the music business, underscores the urgent need to bridge this gap, a mission at the heart of the campaign.

The campaign “My Music, My Rights” seeks to bridge this divide by raising awareness and providing support to music creators across the nation. The report also highlighted that 33% of music released, comprises regional content, indicative of India’s diverse musical landscape. Yet, challenges such as accessibility, copyright awareness, and publishing rights hinder the rightful recognition and compensation of artists. Through a series of workshops, and seminars, both online and offline sessions, amongst other activities conducted nationwide, IPRS endeavours to address these hurdles and empower creators to navigate the intricacies of the industry effectively.

Commenting on the initiative, author, poet, actor, and film director Varun Grover, present at the event said, “As we gather to celebrate the rich tapestry of Indian music at the launch event ‘Raga to Rock’, it’s a poignant reminder of the profound impact music has on our lives and culture. This event is not just about songs and melodies; it’s a platform to ignite vital conversations about recognizing and supporting creativity and those behind the creation. Let’s harmonize our voices to elevate the value of music and nurture it as a cornerstone of our nation’s cultural identity.”

Sharing his views, Rakesh Nigam, CEO, IPRS mentioned, “As the music industry reaches new heights, songwriters, composers, and independent creators must be well-versed in their rights and equipped to build sustainable careers. At IPRS, we prioritize empowering music creators through education and expertise. Recognizing the rich musical heritage and the immense value of music in our lives, let’s acknowledge our collective responsibility as a nation to support, nurture and foster the music of our land towards a thriving and enduring future.”

The “My Music, My Rights” not only signifies a crucial step towards empowering music creators but also underscores the collective commitment to preserving and nurturing India’s diverse musical landscape for generations to come. This campaign is specifically designed for music creators and professionals in the industry, providing them with valuable knowledge and resources to navigate today’s evolving landscape of music and royalties.