17, Feb 2024
Gurugram metro expansion: A game changer for Gurugram realty sector
Gurugram: As Prime Minister Narendra Modi gears up to lay the foundation stone for Gurugram’s new metro route, excitement and optimism are palpable within the real estate community. This groundbreaking infrastructure project is poised to revolutionize the local property market, presenting stakeholders with a wealth of opportunities for growth and prosperity.
Anticipation runs high as real estate developers anticipate a notable surge in property demand and values along the metro corridor. Historically, enhanced transportation links have spurred increased interest from both homebuyers and investors, and the new metro route is expected to be no exception. Proximity to metro stations is projected to become a key selling point, driving up demand for residential and commercial properties and potentially leading to significant price appreciation.
Sharing his insights on the recent development, Mr. Pradeep Aggarwal, Founder and Chairman, Signature Global (India) Ltd. said, “Embarking on a new era of progress, the extension of the metro from Millennium City Center to Cyber City signifies a transformative leap for Gurugram. As it weaves through the heart of development, passing in close proximity to Dwarka Expressway and advancing towards New Gurugram, this monumental move not only promises enhanced connectivity but also augurs a surge in property values. This metro expansion will be the catalyst for exponential growth and significantly contribute towards the development of the thriving real estate sector in Gurugram. Additionally, as the metro network expands beyond the Millennium City Center, it will open new investment opportunities and act as the linchpin to stimulate employment growth in Gurugram.”
“The inauguration of the new metro route in Gurugram by Prime Minister Narendra Modi signifies a monumental leap forward in urban development. With improved connectivity and streamlined transportation, Gurugram emerges as a prime destination for real estate investment. This initiative not only enhances the quality of life for residents but also underscores the government’s commitment to infrastructure development. We anticipate a surge in demand for properties in proximity to the metro route, presenting lucrative opportunities for growth and investment. The project aligns perfectly with our vision of creating vibrant, accessible communities that cater to modern lifestyles.”-Aman Sharma, Founder & Managing Director Aarize Group.
“We applaud our honorable Prime Minister Narendra Modi’s announcement regarding the inauguration of a new metro route in Gurugram on February 16. This endeavor holds the promise of revolutionizing urban connectivity and infrastructure, thereby presenting fresh avenues for real estate investment and growth. With the enhancement of transportation networks, Gurugram is poised to become a coveted destination for both homebuyers and investors. We eagerly anticipate our role in shaping the city’s skyline, contributing to its progress and prosperity. This transformative venture aligns seamlessly with our dedication to constructing dynamic, eco-friendly communities that cater to the evolving requirements of contemporary living.”- Mr. Santosh Agarwal, Executive Director and CFO, Alphacorp
Abhishek Trehan, Executive Director, Trehan Iris “Infrastructure has played an indispensable role in the constant evolution of Gurugram as a commercial and residential hub. The foundation laying ceremony of the proposed Gurugram Metro Rail project is a significant development in the city’s infrastructure upgrade. The project aims to connect the new Gurugram to the old Gurugram, bringing two key sides of the city closer, facilitating easier access for people to commute, and enhancing the city’s public transportation system. The proposed metro rail project will have an extensive network covering the city’s business hub and key micro-markets, making it a game-changer for Gurugram’s real estate market. The continuous improvement in the city’s infrastructure landscape augurs well for the commercial sector’s growth, with the demand for Grade-A offices in Gurugram and emerging corridors increasing every quarter, and leasing activity also picking up. The upcoming metro corridor is likely to further influence commercial activity and boost demand for residential in and around the region, opening up new avenues for real estate development, and transforming the face of Gurugram forever.”
Mr. Ashish Sharma – AVP Operations, Brahma “The launch of the Gurugram metro project, connecting Millennium City Centre Metro station to Cyber City, marks a significant milestone in the city’s infra development. The constant expansion of the metro network in the city will further enhance better connectivity and accessibility in and around the region. Any infrastructure development further elevates the corporate sector and marks a significant impact on the real estate sector. Connecting the two important locations through the metro line has further facilitated easier access for commuters and will fuel economic growth and development in the city. Such infra enhancement in the city further bodes well with the city’s corporate landscape, making Gurugram the most preferred location for the corporate sector. Besides, this will impact the development of the region leading to new opportunities for real estate development. This will make the region more desirable for commercial purposes, attract investments and stimulate growth in the real estate sector. Moreover, public transport upgradation reflects Gurugram’s commitment to modernizing its infrastructure to meet the demands of a growing population and strengthen its status as a prominent economic and commercial hub in the region.”
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- By Rabindra
17, Feb 2024
10th Edition Of Lokmat Maharashtrian of the Year Awards 2024
Mumbai, February 2024:
Lokmat Media Group Pvt. Ltd. proudly hosted the 10th edition of the Lokmat Maharashtrian of the Year Awards (LMOTY), last evening; a high-powered event that celebrated the outstanding efforts of individuals who are the pioneers of Maharashtra’s progress and visionaries of its future. Against the stunning backdrop of the Gateway of India, the prestigious ceremony brought together luminaries from diverse spheres, including political stalwarts, business magnates, Bollywood icons, and social trailblazers.
This year, veteran actor Jeetendra along with Hon. CM Eknath Shinde awarded the beloved actor Ranbir Kapoor, the Best Indian Actor Award. Adding to the felicitation, the Lokmat Maharashtrian of the Year for the Best Business Person Award was fittingly presented to the successful businesswoman Ms. Isha Ambani. Shri. Girish Mahajan was also felicitated with the award of the ‘Most Powerful Politician’.
The event was graced by the esteemed presence of Hon. Chief Minister Eknath Shinde, Dep. Chief Minister Devendra Fadnavis, Mukesh Ambani, Ms.Isha Ambani, Actor Ranbir Kapoor, Ajay Piramal and Anand Piramal, Jaisingh Chavhan, Praful Patel (Member of Parliament, Rajya Sabha), and Bhushan Gagrani. All had lent a distinct aura of significance to the occasion overall.
This honorable event was co-powered by Poonawalla Fincorp along with Associate Partners – BKT, Maharashtra Tourism, Mahasanskruti, MIDC, Tourism Partner- Uttarakhand Government, Banking Partner – Union Bank of India, Insurance Partner – LIC, Radio Partner – Radio City, Snacks Partner- G2 Snacks, Jewellery Partner- Jagannath Gangaram Pednekar Jewellers, Gifting Partners – House of Makeup and Power Max, Outdoor Partner- Bright Outdoor, and Energy Partner- Indian Oil.
The selection process for LMOTY’24 was also overseen by a distinguished panel of Super Jury members, including Sudhir Mungantiwar (Maharashtra State Minister for Forests, Cultural Affairs, Fisheries), Dhananjay Munde (Maharashtra State Minister for Agriculture), Deven Bharti (Spl. Commissioner, Mumbai Police), Padma Shri Sonu Nigam (Indian’s National Awards Winning Vocalist), Ramesh S. Damani (Chairman, Avenue Supermarts Ltd. (Dmart)), Namita Thapar (Executive Director, Emcure Pharmaceuticals Ltd. and Shark at Shark Tank India), Mahesh Kale (India’s National Award-Winning Vocalist), Padma Bhushan Dr. Vijay Bhatkar (Chancellor Of Nalanda University), Padma Shri Dr. Amit Maydeo (Chairman, Institute Of Gastrosciences, Sir H. N. Reliance Foundation Hospital), Padma Shri Popatrao Pawar (Active President, Model Village Programme, Hiware Bazar), Rajiv Poddar (Jt. Managing Director, Balkrishna Industries Ltd.), Dr. Vijay Darda (Chairman, Lokmat Media Group), and Rishi Darda (Jt. Managing Director & Editorial Director, Lokmat Media Group).
Reflecting on the significance of the Lokmat Maharashtrian of the Year Awards, Rishi Darda, Joint Managing & Editorial Director of Lokmat, expressed, ‘Lokmat Maharashtrian Of The Year serves as a forum to celebrate and honor remarkable individuals for their extraordinary contributions over the years. The esteemed panel of judges, meticulously assessing the nominations, is what truly elevates the prestige of this award. These awards stand as a testament to the remarkable influence individuals have had in shaping Maharashtra on both national and global stages.’
The 10th edition of Lokmat Maharashtrian Of The Year honored and awarded exemplary individuals across various categories, such as sports, cinema, science, technology, business, arts, infrastructure, society, politics, and administration, recognizing their outstanding contributions to the state and beyond. From transformative leaders in politics and industry titans to cultural icons and societal change-makers, the awards underscored the diverse tapestry of talent and innovation within Maharashtra.
16, Feb 2024
This February experience love and drama with these binge-worthy international shows on Amazon miniTV
Mumbai, 16 February 2024: As February unfolds, the air is filled with anticipation and excitement, and what better way to embrace the month of love than by diving into the captivating world of Korean, Turkish, and Mandarin dramas? Amazon miniTV has curated a special collection of some of the most popular international shows in Hindi, Tamil, and Telugu, that promise to steal your heart and keep you glued to the screen. The worldwide show lineup on Amazon miniTV for February 2024 is certain to take you on a love-filled adventurous ride. From adrenaline-pumping thriller romances to soul-stirring medical dramas and tender youthful love stories, ensuring an unforgettable adventure with every watch. Get ready to laugh, cry, and fall in love all over again with the alluring lineup of international series on Amazon miniTV available in original, Hindi, Tamil, and Telugu.
LIFE IS TODAY
Based on the American series ‘New Amsterdam,’ the Turkish drama follows the events that subsequently occur after an idealist doctor, Chief Physician Barış Güvener, is appointed to Hisarönü Hospital, one of the oldest and most established hospitals in Istanbul. However, Hisaronu, one of the best hospitals of its time, is going through a difficult time. With the arrival of a young and idealistic chief physician, the story of the entire hospital begins to be rewritten. Barış faces personal challenges while working to revive the hospital. Amidst, his struggles, he embarks on a formidable journey alongside his colleagues, gradually earning their hearts
in the process. While the path of impossible loves, precious friendships, and touching life stories passes through Hisarönü Hospital, Barış will make us believe again in the power of love, hope, and devotion and will open the doors of the hospital to everyone living in Istanbul!
Director: Çiğdem Bozali
Cast: Ulaş Tuna Astepe, Hazar Ergüçlü, Tansel Öngel and Hande Doğandemir
Episode: 25
MY SECRET TERRIUS
The Korean Drama revolves around the life of a single mother named Go Ae-rin, which takes an unexpected turn after her husband’s mysterious death. She becomes entangled in a complex web of espionage and conspiracies when she discovers that her husband is a secret agent. She meets Kim Bon who lives next door and is one of the most highly skilled special operative agents in the National Intelligence Service. The duo decides to form an unlikely alliance and investigate what happened to the people they loved. What they begin to unearth, however, is that Go Ae Rin’s husband was sucked into part of a huge conspiracy that goes a lot deeper than either of them could have possibly imagined. The captivating storyline keeps viewers on the edge of their seats as each episode reveals new layers of suspense and thrilling plot twists.
Director: Sanghun Park
Cast: So Ji Sub, Jung In Sun, Son Ho Jun, Im Se Mi
Episode: 16
WHEN WE MEET
The story revolves around an office worker named Lu Ming and a high school student named Deng Yu, who shares the same appearance. One day, they met coincidentally, and from then onward, their lives became entangled together. As they spend time together, they slowly understand each other, switching their lives; growing together and achieving redemption, and finally becoming an inseparable part of each other. With his straightforward enthusiasm, Deng Yu helps Lu Ming get into a multinational company. Lu Ming’s maturity helps Deng Yu succeed in capturing the heart of his crush. Continuous crises disrupt their lives, throwing them
into a whirlwind of personal and professional challenges. Stuck in time, they risk losing everything they hold dear, including their connection with each other.
Director: Yu Zing and Wang Kai Yang
Cast: Zhao Dong Ze, Wu Man Si, Tang Meng Zia, Rainco, D-Space and Ziao Yu
Episodes: 24
ONE MORE HAPPY ENDING
This popular K-drama focuses on the story of former singer Han Mi Mo who was in a band called “Angels,” and her friends in their 30’s. As the divorce rate and second marriages are becoming higher in the nation, these friends, too, are looking for love again after a string of failed marriages and relationships. Mi Mo wished happily ever after when she vowed to be the lawful wife of her ex-husband. That wasn’t the case for her. She now falls in love again and hopes that he’s finally the one for her. Su Hyeok also has his share of heartbreaks and heartaches after the death of his former wife. Embracing the scars of past relationships, they confront the truth and find solace in each other’s love. The romantic comedy will depict how the characters go to great lengths to find romance and happiness in a fun way.
Director: Kwon Sung Chang
Cast: Jang Na-ra, Jyung Kyung-ho and Seo In-Young
Episodes: 16
Indulge in a feast of captivating storytelling and vibrant emotions with the curated collection of international
shows now available on Amazon miniTV, dubbed in Hindi, Tamil, and Telugu. Whether you' re celebrating the
month of love solo or with someone special, there's no better way to indulge in light-hearted entertainment
than with these captivating series for free!!
16, Feb 2024
EDII’s flagship WeAct programme, supported by Accenture signed an MoU
Ahmedabad, February 16, 2024: The Entrepreneurship Development Institute of India (EDII), Ahmedabad’s WeAct program, supported by Accenture signed a Memorandum of Understanding (MoU) with the Commissionerate of Cottage and Rural Industries, Government of Gujarat to promote inclusive growth and socio-economic development. The collaboration seeks to boost economic development, empower local artisans, and drive sustainable practices in Gujarat’s cottage industry.
The MoU was signed in the presence of Shri Pravin Solanki, IAS, Secretary and Commissioner ofCottage & Rural Industries, Govt. of Gujarat; Shri Hetal Patel, Additional Director of the Cottage & Rural Industries, Govt. of Gujarat; Mr. Daniel Thomas, CSR Manager, Accenture and Dr.Raman Gujral, Director, Dept. of Projects-Corporate, EDII.
Under the collaboration, Gujarat-based women artisans will be ensured market access, product development, and leveraging network & technology through the Accenture-supported platform. WeAct is a platform of women entrepreneurs that aims to enable artisans enrolled in the Hastkala Setu Project to scale their businesses and gain national market access. This partnership signifies a concerted effort to promote inclusive growth, foster economic development, and preserve Gujarat’s rich culture.WeAct has reached out to more than 13,400 women entrepreneurs in PAN India and has significantly amplified the market for artisans and weavers.
“This partnership between the Department of Cottage and Rural Industries, Government of Gujarat, and WeAct is a testament to our unwavering commitment to the welfare of artisans and weavers in the state,” said Shri Pravin Solanki, IAS, Secretary and Commissioner of Cottage & Rural Industries, Govt. of Gujarat.
“This partnership epitomizes our shared dedication to fostering inclusive development and empowering the artisanal community in Gujarat.” – Dr. Sunil Shukla, Director General, EDII “This MoU will provide holistic support in terms of expanded markets and networks for the beneficiaries of the Hastkala Setu Project (supported by Commissionerate of Cottage and Rural Industries, Govt. of Gujarat and implemented by EDII) through WeAct Platform.” – Dr. Raman Gujral, Director, Dept. of Projects, Corporate, EDII
16, Feb 2024
Unveiling The Swinton House, Pink City’s newest exquisite address
National: The Swinton House, a haven of opulence nestled in the vibrant city of Jaipur, opens its doors to connoisseurs of elevated taste and sophisticated leisure. Inspired by the grandeur of Victorian-era estates, this resplendent restaurant and bar blends European elegance with the rich cultural tapestry of Rajasthan. This launch marks the debut of a distinguished establishment that seamlessly blends heritage, modern cuisine, and unparalleled luxury for the discerning traveler in Pink City.
Situated amidst the picturesque landscapes of Jaipur, The Swinton House is a manifestation of a world-class culinary and cocktailing experience. The interiors boast a modern touch, featuring an open courtyard and an inviting bar, adorned with Roman arches and glass panes. Patrons can indulge in the finest sundowners which turn into nights of revelry while savoring the chic ambiance and house special cocktails and canapes.
As one enters the property, they are welcomed by a lush green canopy of exotic plants. The main entrance beckons with a four-sided open bar, adorned with waterfall marble tops lit by warm yellow bulbs and hanging glasses. At the heart of The Swinton House is The Yard, the ground-zero restaurant where international modern cuisine harmoniously merges with the scrumptious flavors of the decadence of Rajasthan. Divided into three distinct areas, The Albion caters to diverse tastes. The cozy family room, replete with big Chesterfield sofas and round tables against dark green accented walls, provides an intimate dining experience. As you venture further above, you enter The Albion, a space for after-hours replete with private areas, bold interiors and a special Asian food menu.
The Swinton House brings well-traveled guests a diverse culinary offering that intertwines modern world cuisine with the essence of India’s diverse gastronomy. This blend has been meticulously perfected over the years, capturing the essence of traditional and contemporary tastes. Chef Prince Beniwal’s passion for exploring and incorporating regional Indian flavors into global dishes has led to a menu that is both innovative and respectful of its roots; some signature dishes include Moroccan Chicken Kebabs, Cottage Cheese Mousse Nest with Pickled Kataifi, London Fog Run Tiramisu and more.
The bar at The Swinton House is an embodiment of innovation and tradition, taking guests on a journey across varied flavors and spirits. The menu has been crafted by the in-house mixologist Ankur who hails from Himachal Pradesh. The signature cocktails are a testament to Ankur’s skills, each a unique story in a glass. He takes pride in using locally sourced ingredients and global spirits and infusing his creations with a hint of Jaipur’s charm. Trendsetting concoctions include Disco Jamun, Vetiver Coffee Highball, and more.
Ecstatic about the launch, Sagar Nagpal & Mohit Gurnani, co-founders of The Swinton House said “The Swinton House sets itself apart with its commitment to curating bespoke experiences that elevate the senses. The culinary offerings are a perfect amalgamation of familiar flavors and avant-garde techniques, creating a symphony of tastes that will tantalize discerning palates. Guests can expect a regal twist on world-renowned delicacies, promising a gastronomic adventure like none other. The meticulously restored colonial property serves as a canvas for the seamless fusion of heritage and modernity, offering a captivating backdrop for every visitor.”
The Swinton House promises not just a dining experience but a journey into elevated culinary excellence. With its Victorian-inspired interiors, exquisite menu, and crafted cocktails, The Swinton House invites patrons to savor the finest in gastronomy and mixology, creating memories that linger beyond the dining table.
16, Feb 2024
BRS Chevella Mandal Parishad President; Mallari Vijaya Lakshmi Ramana Reddy, joined BJP
BRS Chevella Mandal Parishad President; Mallari Vijaya Lakshmi Ramana Reddy, joining BJP, today. in the presence of Sri Etela Rajender, Chairman, Joined BJP Yesterday; and Sri Konda Vishweshwar Reddy, Former MP, Chevella.
16, Feb 2024
Moon Tree Café at Sayaji Hotel, Kolhapur, celebrates Chunjie Fortune Feast
Moon Tree Café at Sayaji Hotel has introduced its 2024 Chunjie Fortune Feast from 9th- 18th February. This 10-day feast offers a diverse culinary experience from different cities across China, capturing the Chinese New Year spirit during the auspicious Chinese Dragon Year.
For the Lunar New Year, the restaurant underwent a captivating transformation with vibrant red lanterns, intricate cutouts, and the staff donning themed attire to immerse patrons in a mesmerizing festive ambiance. Drawing inspiration from a rich tapestry of traditional dishes, patrons could indulge in a diverse selection of culinary delights, featuring Beijing soup, Dragon Phoenix, three-flavored chicken, roasted lamb, crystal squid, fish Hakka style, and chicken dumplings. The menu offered a special twist with the infusion of Indian flavors, presenting options such as pan-fried noodles, kung pao chicken, and fried rice in the main course. To satisfy the sweet tooth, patrons are encouraged not to miss out on delectable desserts like Toffee-Apple and Banana, Pancake served with vanilla scoop ice cream, and Honey Tossed Noodles—deep-fried flat needles tossed with sesame seeds and honey, served with a delightful scoop of ice cream. Tailored for local guests seeking to embrace cultural heritage and the essence of the Chinese New Year, this curated cuisine promises an unforgettable experience.
“We are thrilled to introduce an amazing culinary extravaganza. The dishes curated are an amalgamation of Chinese and Indian flavors. Our team has skillfully curated a menu that showcases the region’s rich and diverse culinary heritage. The spread promises to satisfy the cravings of every food enthusiast,” said Kishan Gunjal, Executive Chef,
Guests can immerse themselves in the culinary delight of the Chunjie Fortune Feast, experiencing a seamless fusion of Chinese and Indian flavors. Patrons have the chance to savor these moments of a culinary adventure that promise to leave an enduring impression on their taste buds and memories alike.
15, Feb 2024
South Indian Bank honoured as Best Technology Bank of Year at 19th IBA Annual Banking Technology Conference, Expo & Citations
Mumbai, February 15, 2024: South Indian Bank wins the prestigious title of Best Technology Bank of the Year Award at the 19th IBA Annual Banking Technology Conference, Expo & Citations. The Bank’s exceptional performance was celebrated with a total of six prestigious accolades. The Bank emerged victorious in three categories, secured the runner-up position in one, and received special mentions in two others. The awards were presented to Mr. P. R. Seshadri, MD & CEO, South Indian Bank by Mr. T. Rabi Sankar, Deputy Governor, Reserve Bank of India during the award ceremony held at The Trident, Mumbai. The Bank’s Senior Leadership Team graced the event, adding prestige to this remarkable accomplishment.
The IBA Annual Banking Technology Conference, Expo & Citations is an annual event since its inception in 2005. Instituted by the Indian Banks’ Association (IBA), it recognises organisations that have brought in transformational changes in their businesses by adopting modern digital solutions.
South Indian Bank excelled across various categories. The categories where the Bank triumphed include:
Best Technology Bank of the Year- Winner
Best Tech Talent and Organization – Winner
Best IT Risk and Management – Winner
Best Financial Inclusion – Runner Up
Best Digital Sales, Payment, and Engagement – Special Mention
Best Fintech & DPI Adoption – Special Mention
Mr. P. R. Seshadri, MD & CEO, South Indian Bank said, “The consistent recognition at the IBA Banking Technology Conference, Expo & Citations is a testament to our efforts towards digitization of our banking operations, including the introduction of digitally-enabled products and services catering to the diverse needs of our customers. These awards encourage us to continue leveraging technological innovations to enhance our operational efficiency.”
The award ceremony was graced by luminaries from the banking sector, with Dr. Deepak B. Phatak, Professor Emeritus at IIT Bombay and the Jury Head for the awards, lauding South Indian Bank’s technological prowess in his introductory address. Prominent personalities from the banking industry, such as Mr. T. Rabi Sankar Deputy Governor – Reserve Bank of India, Mr. A. K. Goel, IBA Chairman and PNB MD & CEO, and Mr. Sunil Mehta, IBA Chief Executive, enhanced the splendour of the occasion by presenting awards to the honourees.
15, Feb 2024
International Hospitality Brands eye Indian market for branded residences – SKYE Report
According to Mr. Ankit Kansal, Founder & MD, SKYE Hospitality, “In tandem with global trends, the branded residence market is picking up fast in India as well with more than 40% volume of supplies concentrated in Delhi NCR. Other prime markets include Mumbai (18.1%), Bangalore (16.2%), and Pune (11.6%). In addition to owning a prized asset, factors such as assurance of prior due diligence done by the brand, access to top tier facilities, state of the art design, and high rental & appreciation potential, are driving the demand in a positive direction”.
The branded residences segment largely operates on two models, i.e. either the “Branded Name Model” – where a renowned brand lends its name and charges a fee for it, or the “Serviced and managed amenities model”, wherein the brand (generally a hospitality entity) will partner with a top-notch developer to create a branded property. The hospitality entity offers and manages a wide range of services instead of the fee charged.
“Not just for the buyers, but branded property development has significant benefits for the developer and the brand as well. The developer enjoys unique positioning and benefits immensely by offloading the inventory at a premium price, The brand connotes to diversify its revenue stream and a natural progression of business, besides earnings from royalties and fee” Quoted Ms. Taran Chabra, Director of SKYE Hospitality. She is a seasoned professional from the hospitality industry who has been roped in by SKYE to spearhead its growth.
Numerous brands across the hospitality and non-hospitality sectors like The Leela, Four Seasons, Oberoi, Trident, Grand Hyatt, Yoo, Trump Towers, Versace, Mariott, and many others have ventured into the Branded Residences market.
“The branded residence segment is one of the key asset types to watch out for, as the potential of growth is seemingly immense. There is a huge pipeline of properties all over India that can be converted into branded residences, both in metros as well as tourist locations. In contrast, the present supply is only a few thousand units. Looking at the current dynamics, we have formed SKYE, which will work as a fulcrum between developers, brands, and investors. SKYE will offer a wide range of services including market insights, development consultancy, and feasibility support.”
15, Feb 2024
Under Armour Chandigarh Fast Marathon to Transform Long-Distance Running in India
Bangalore, 15th Feb 2024 As long-distance running continues to gain popularity across India, so does the interest in prestigious global marathons. Increasingly, Indian running enthusiasts are traversing the globe to partake in the renowned Six World Major Marathons, including New York, Chicago, Boston, Berlin, Tokyo, and London. However, gaining entry to these esteemed events typically demands qualifying times achieved in other certified races, leaving a gap for competitive runners within the Indian marathon circuit.
Enter the Under Armour Chandigarh Fast Marathon—a groundbreaking initiative poised to redefine the Indian running landscape. Proudly presented by Under Armour, a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories, this event sets itself apart by being exclusively for qualified participants. This race is only by qualification and is scheduled to kick off on February 18, 2024, in Chandigarh—a city known for its splendid infrastructure, favourable climate, and unwavering encouragement from the government.
Commenting on the race, Vikas Singh, race organizer and CEO of India Running, a premium running and running technology company said, The Under Armour Chandigarh Fast Marathon solely focuses on performance and is meticulously designed to provide every essential support for long-distance runners. With our commitment to excellence and support from Under Armour, we aim to elevate this marathon into a premier qualifier for the esteemed World Major Marathons, not just within India but across the entire Asia-Pacific region in the years to come.”
Speaking on the partnership Tushar Goculdas, Managing Director, Underdog Athletics (exclusive licensee & distributor for Under Armour in India) said, “The Under Armour Chandigarh Fast Marathon embodies the spirit of pushing boundaries and striving for excellence, values that resonate deeply with Under Armour. We believe in empowering athletes to achieve their personal best, and the Under Armour Chandigarh Fast Marathon is poised to do just that. We look forward to witnessing the profound impact of this race, not only within India but also on the global running stage.”
