13, Feb 2024
Vivaan Shah, Veer Rajwant Singh , Sangeeta Dutta discuss Books to OTT, Cinema and Social Media on the Final Day of the 15th AKLF

Kolkata, February 13, 2024: In the final session of Day 3 at the 15th Apeejay Kolkata Literary Festival, actors Vivaan Shah and Veer Rajwant Singh and writer Sangeeta Dutta discussed the art of adaptation, with a specific focus on how books can be translated across movies, social media, and the OTT. Speaking to moderator Ushoshi Sengupta, all three experts in their respective fields discussed how books have found a place across ages through different forms of dissemination. The session was titled, ‘When Words Take Wing.’

festival

The speakers acknowledged how we live in an era where content is king and how the present day is the best time to create new stories, whether through adaptation or original storytelling. Speaking on their experience of working in or with adaptations, Vivaan Shah said, “The most interesting aspect of working in adaptations is getting to translate my imagination and acting it out in real life.” On the other hand, Sangeeta Dutta said, “There are no hard and fast rules about adaptations. No matter how far apart they are in time, there’s always some space left for the scriptwriter’s vision.”

Continuing with the discussion on contemporizing older works through adaptations, Veer Rajwant Singh brought forth the example of Vishal Bharadwaj. He said, ‘’There can never be a better adaptation than that of Maqbool or Omkara as done by Vishal Bharadwaj Sir.” All panellists and moderators present agreed upon this comment. The central argument was how each adaptation brings a new flavour, a new sense of refreshment to an original story. Sangeeta Datta added, “In my opinion, The two best adaptations have been The Color Purple and The Talented Mr. Ripley.”

Agreeing to the concept of each adaptation bringing something new, Veer Rajwant Singh agreed that even while adapting for social media or OTT content, the director and the scriptwriter have the right to bring forth their visualizations. Speaking on social media and its impact on content creation, everyone agreed that while we seldom have control over what we consume, it is simultaneously a great place to put out new versions of better stories. Sangeeta Dutta said, “I would love to write a novel based on The Three of Us, an exceptional story on OTT.” When asked whether it was challenging to churn out content for social media, Veer Rajwant Singh added, “It’s a choice you have to make.” On adaptations, he further said, “Whatever is written is universal. Whatever is read is personal.” Meaning there’s always more space left for personal interpretations to continue.

13, Feb 2024
Exquisite Salon Offerings to celebrate February at Radisson Blu MBD Hotel Noida

This Valentine’s season, Radisson Blu MBD Hotel Noida takes immense pleasure in introducing a meticulously crafted salon package, namely the ‘Valentine’s Bliss’. This exquisite package is not just a gift; it’s an expression of love, offering a blissful day of relaxation and beauty. Delve into the ultimate pampering experience, featuring a personalized haircut with expert styling and a rejuvenating scalp nourishment session through a choice of a soothing head massage or luxurious hair spa treatment. Additionally, the guests can enjoy an anti-aging facial tailored to enhance the natural radiance and conclude the experience with a lavish pedicure & manicure session.

SALLON

Enjoy the allure of Vinotherapy, a novel spa offering introduced by Radisson Blu MBD Hotel Noida, to elevate the guests’ spa experience. Drawing inspiration from Vinotherapy, conceived by Mathilde and Bertrand Thomas in 1995, this luxurious treatment incorporates skincare products derived from grapes. The guests can experience the rejuvenating power of antioxidants and exfoliating properties found in grapes. With its roots in the romantic association, Vinotherapy emerges as a unique and enhanced spa experience, making it the perfect gift for your loved ones this Valentine’s season.

With utmost excitement, Mr. Vinayak Rao Karri, Spa Manager, joyfully unveils these exclusive offerings for February, exclaiming, “February, the month of love’s jubilation, inspires us to present ‘Valentine’s Bliss’ for all, alongside our bespoke spa indulgence, ‘Vinotherapy,’ exclusively curated for our esteemed internal guests. These remarkable experiences pledge moments of sheer delight and revitalization, crafting enduring memories of love and serenity. Each meticulously crafted experience offers our guests a flawless fusion of lavish pampering and romantic euphoria.”

13, Feb 2024
Empowering Women: Menstrual Hygiene Awareness

By S.R.Karthika,Tutor, Saveetha College of Physiotherapy

Introduction:

Menstrual hygiene is a crucial aspect of women’s health, yet it remains a topic often shrouded in silence and stigma, particularly in India. Lack of awareness and misconceptions surrounding menstruation can have profound effects on young women’s physical and emotional well-being. This write-up aims to shedlight on the importance of menstrual hygiene awareness among young women in India.

Challenges Faced by Young Women:

Lack of Education:
Many young women in India grow up without proper education on menstruation. This lack of awareness can lead to confusion, fear, and unhygienic practices during their menstrual cycles.

Social Stigma:
Societal taboos and cultural norms contribute to the silence surrounding menstruation. Girls may feel ashamed or embarrassed to discuss their menstrual health openly, leading to a perpetuation of misinformation.

Limited Access to Resources:
In rural areas, access to sanitary products and proper sanitation facilities may be limited. This poses a significant challenge to maintaining good menstrual hygiene practices.

Importance of Menstrual Hygiene Awareness:

Health and Well-being:
Proper menstrual hygiene is essential for preventing infections and maintaining overall reproductive health. Awareness campaigns can educate young women about the importance of using clean and safe menstrual products and adopting hygienic practices.

Empowerment:

Menstrual hygiene awareness empowers young women by dismantling taboos and fostering a sense of confidence and self-esteem. When girls are informed, they can make informed choices about their health without fear or shame.

Education and Productivity:
Lack of access to menstrual hygiene products and facilities can lead to absenteeism among schoolgirls. By promoting awareness and ensuring access to necessary resources, we can contribute to increased school attendance and better academic performance.

Strategies for Menstrual Hygiene Awareness:

Education Programs:
Implement comprehensive menstrual hygiene education programs in schools and communities to ensure that young girls have accurate information about menstruation and its management.

Community Engagement:
Involve community leaders, parents, and local influencers in promoting open discussions about menstrual health. Breaking the silence at the community level helps in creating a supportive environment.

Distribution of Menstrual Products:
Ensure access to affordable and sustainable menstrual products, especially in underserved areas. This can be achieved through government initiatives, NGOs, and public-private partnerships.

Digital Awareness Campaigns:
Utilize digital platforms to disseminate information about menstrual hygiene, reaching a wide audience and breaking down geographical barriers.

Conclusion:

Menstrual hygiene awareness is a crucial step towards promoting the health, dignity, and empowerment of young women in India. By addressing the challenges and implementing effective strategies, we can contribute to a society where menstruation is not a source of shame but an integral part of a woman’s life, celebrated with dignity and respect.

13, Feb 2024
Puppy Love: Creating Safe Floors for Valentine's Day Play Date with Your Pets

Valentine’s Day, a time dedicated to celebrating love, holds a special place for our faithful pets who eagerly await our daily return, joyfully welcoming us at the doorstep. If you’re planning an exclusive play date with your furry companions this Valentine’s Day, it becomes paramount to ensure not just clean but also safe floors for them. Our pets, deserving of boundless love and care, should have an enjoyable experience, especially considering how they often turn our floors into their playground. Therefore, maintaining a hygienic and safe floor is of utmost importance.

Mumbai-based Pet Parent & Lifestyle influencer, Dr. Disha Nighot said, “In every twist and turn of life, my Bunny and Binny remain a steadfast source of joy and comfort, brightening even the darkest days. The pure and unconditional love shared between a pet and its owner is unparalleled. I hold this sacred connection close, going the extra mile to safeguard the well-being of my cherished pet. Our shared moments on the floor, filled with play and laughter, underline the importance of ensuring a safe floor for my pet’s delicate paws. “

She adds, “Taking on this responsibility, I turn to ITC Nimyle, a neem-based floor cleaner from the trusted house of ITC. I rely on this product to ensure that my floors are not only impeccably clean but also safe for my beloved companion. What sets Nimyle apart is that it is devoid of these harmful chemicals- chlorine, bleach, parabens, sulfates, phosphates, and quats, and does not leave behind any
chemical residue making it a pet-safe floor cleaner. With the assurance that my floors are safe, I can now wholeheartedly focus on what truly matters – spending quality time with my pet, relishing the moments of joy, and basking in the companionship of a healthy and happy furry friend.”

13, Feb 2024
Pre-Primary Pioneers: Bloomingdales Pre-Primary Hosts Inaugural Sports Day

Mumbai, India, 13th February 2024: Bloomingdales Pre-primary in Khar, Mumbai kicked off their annual sports day for their students aged 2 to 6 years with a bang on Tuesday, 30th January at the Wings Sports Centre, Bandra. The Telematch games were jam-packed with excitement and laughter, designed to make every moment a blast for both kids and parents alike! It was all about unleashing the inner champions of kindergarten students through a whirlwind of sports activities. From thrilling races to team challenges, every event was a chance to showcase grit, determination, and sportsmanship in the most fun-filled way possible. Who says learning and growing can’t be an absolute riot? In a bid to sprinkle some healthy fun into the mix, the school teamed up with “The Baker’s Dozen,” India’s top artisan bakery brand! After all, a happy tummy makes for happy faces, fueling young minds to soar to new heights of fun and discovery!

The pre-primary students at Bloomingdales celebrated a memorable inaugural sports day filled with delightful activities. Among the standout moments was the energetic and zippy “Hungry Caterpillar Race,” where children raced to collect fruit placards, wore them around their necks, and then dashed to retrieve a butterfly. The air was filled with cheers and giggles as children collaboratively assembled a floral arrangement, racing to the finish line with the completed bouquet in the “Make Your Bouquet” challenge, demonstrating teamwork beautifully. The “Piece It Together” challenge brought creativity to the forefront, as kids quickly gathered and assembled scattered puzzle pieces with lighting speed and big smiles. Children got ready to hop aboard the ‘Mumbai Local’ challenge which was an epic test of teamwork and coordination, that had little participants lining up, giggling and cheering all the way, as they adeptly balanced a ball between them, navigating twists and turns like a true Mumbai local on an adventure! These activities highlighted a perfect blend of creativity, collaboration, and excitement, making the sports day a unique and engaging experience for the young participants. But the fun didn’t stop there! It further extended to the parent-child races, where families bonded over shared triumphs and hilarious challenges such as “Let’s Fix It,” “Row Your Boat,” and “Build a Mountain”. The evening crescendoed with spirited cheers as fathers and mothers took to the track for their races, showcasing their enthusiasm and support.

Bloomingdales collaborated with The Baker’s Dozen for the sports day, a neighborhood artisan bakery offering high quality, freshly baked authentic products, and the event concluded on a sweet note, with all children being treated to a delightful snack courtesy of The Baker’s Dozen, consisting of Chocolate Overload Cupcakes and cookies.

On this momentous occasion, Mrs. Damayanti Bhattacharya, Principal, of JML School and Bloomingdales Pre-Primary was quoted as saying, ”We as a school are committed to a curriculum that extends beyond academics, recognizing sports as integral to emotional and mental well-being. Following this mantra our annual event successfully fostered grit, determination, and sportsmanship in our young learners, emphasizing the importance of holistic development. We are proud of our students as they showcased enthusiasm and spirit in the Telematch Games, affirming our dedication to nurturing resilient, and confident individuals for the future.”

Speaking on the collaboration, Aditi Handa, Co-founder & Head Chef from The Baker’s Dozen commented, “We are thrilled to have partnered with Bloomingdales Pre-Primary for their annual sports day celebration. It’s inspiring to witness young minds embracing the spirit of sportsmanship and teamwork while enjoying a day filled with delightful activities. At The Baker’s Dozen, we believe in promoting an active lifestyle, and collaborating with Bloomingdales aligns perfectly with our mission to nourish young bodies and minds. It’s truly heartwarming to see the smiles on the faces of these children as they indulge in our wholesome treats. We look forward to continuing our partnership and supporting the school’s commitment to holistic development.”

Established in 1980, JML School and Bloomingdales Pre-Primary have prioritized a holistic curriculum that goes beyond traditional academics. Recognizing the pivotal role of sports in fostering emotional and mental well-being, the school remains steadfast in its commitment to promoting sports as a cornerstone of student development. Accomplishing the same, as the sports day drew to a close, the air was filled with a sense of accomplishment and joy. Every participant received a gold medal, a tangible symbol of their active participation and the vibrant spirit that permeated the event. It was a day where friendships were forged, memories were made, and the spirit of unity and togetherness shone brightly, leaving an indelible mark on all who attended.

13, Feb 2024
Tu Jhoothi Main Makkaar, Dangerous Dil to GillHarry: Check Out Series & Films Perfect for a Valentine’s Day Binge

Valentine’s Day is just around the corner, and what better way to celebrate than with a cosy binge-session with your partner? Love is in the air, and we’ve curated a list of films and series that capture the essence of romance in all its forms. From heart-pounding adventures to heartwarming tales of lifelong love, there’s something for every couple to enjoy together. So grab some popcorn, snuggle up, and let these captivating love stories sweep you off your feet this Valentine’s Day.

entertainment

Teri Baaton Mein Aisa Uljha Jiya

“Teri Baaton Mein Aisa Uljha Jiya” offers a unique blend of science fiction and romance that makes it a perfect pick for Valentine’s Day. Starring Shahid Kapoor and Kriti Sanon, this captivating film follows Aryan, a robotics engineer, who falls in love with Sifra, a human-like creation. The twist? Sifra is actually a robot. As Aryan grapples with his feelings, the movie explores themes of love, identity, and the boundaries between man and machine. With its intriguing storyline and stellar performances, “Teri Baaton Mein Aisa Uljha Jiya” promises an unforgettable cinematic experience that will leave viewers pondering the nature of love and technology.

Dangerous Dil

Embark on a thrilling journey of love and intrigue with “Dangerous Dil”, an audio series on Pocket FM this Valentine’s Day! Follow the captivating story of Sayesha, a young woman who, shattered by the betrayal of her boyfriend and best friend, finds herself penniless. Serendipitously, she crosses paths with Abhay Khanna, a well-known tycoon notorious for his fiery temper and cutthroat reputation, who happens to be an old adversary of Sayesha’s family. This fateful encounter reshapes Sayesha’s world entirely as Abhay becomes fixated on her beauty and personality. Will these diametrically opposed individuals find themselves entangled in love’s embrace? For further revelations, tune into ‘Dangerous Dil’ exclusively on Pocket FM.

Vaat Vaat Ma Adla Badali

In Kartavya Shah’s direction, this Valentines Day, the audience will be treated to ‘Vaat Vaat Ma Adla Badali’. The series promises the captivating blend of romance featuring the heart throb of Gujarat, Malhar Thakar, and the talented Puja Joshi. It is a cinematic journey that unravels the intricacies of love in the heart of Ahmedabad. The narrative revolves around Anand (Malhar Thakar) and Khushi (Puja Joshi). Anand’s family, comprising his parents, sister, and grandmother, injects a lively spirit into the storyline. As Anand, who aspires to be a politician, approaches the age considered suitable for marriage, his father, driven by the desire to witness his son settle, encourages him to explore the realm of matrimony. Enter Khushi, hailing from a family with both parents. The tapestry of cultures unfolds as Anand’s family, deeply entrenched in the vibrant Pol culture, stands in stark contrast to Khushi’s family, which radiates sophistication. Despite parental disapproval, the couple ties the knot and attempts to reconcile their families by moving into each other’s homes. The collision of these worlds promises an enchanting tale of love, cultural diversity, and the delightful nuances of relationships. Vaat Vaat Ma Adla Badali starts streaming on ShemarooMe from 14th February.

GillHarry

“GillHarry,” a Watcho Exclusives series streaming on Watcho, is a must-watch this Valentine’s Day. This captivating tale follows Gill and Harry, two individuals from different backgrounds, who find themselves deeply in love despite the odds. Their romance faces challenges when Gill’s ex-boyfriend re-enters her life, leading to dramatic twists. Through it all, Harry remains a steadfast support for Gill, showcasing the strength of their bond. With a stellar cast featuring Sidhika Sharma, Prince Rodde, Zarina Wahab, Ravi Bhatia, Ameeta Nangia, Namitaa Sachdeva, and engaging storyline, “GillHarry” beautifully portrays the power of love to overcome obstacles, leaving viewers inspired and touched by its heartfelt narrative.

Rocky Aur Rani Kii Prem Kahaani

Celebrate Valentine’s Day with “Rocky Aur Rani Kii Prem Kahaani”! Directed by Karan Johar and featuring a stellar cast including Ranveer Singh and Alia Bhatt, this romantic comedy explores love, family, and breaking societal norms. Follow Rocky and Rani as they navigate family dynamics and cultural differences while discovering the true meaning of love. With charming performances and poignant moments, this film is a must-watch for anyone who believes in the power of love to overcome obstacles. Tune in to Prime Video for a delightful celebration of romance and family bonds that will warm your heart.

Modern Love Mumbai

“Modern Love Mumbai” is a Valentine’s Day essential on Prime Video! Delve into six captivating tales exploring love in all its forms: romantic, friendship, familial, and self-love. Set against the vibrant backdrop of Mumbai, each episode unfolds with heartwarming authenticity. With a stellar cast including Fatima Sana Shaikh, Wamiqa Gabbi, and Prateik Babbar, this series beautifully captures the complexities of modern relationships. Whether you’re celebrating with a partner or enjoying your own company, these stories will resonate and inspire. Don’t miss out on this poignant portrayal of love’s myriad facets.

Feels Like Ishq

“Feels Like Ishq” is the perfect Valentine’s Day binge on Netflix! Step into the world of teenage romance with six heartwarming tales that capture the essence of young love. From first crushes to unexpected connections, each episode offers a fresh perspective on the ups and downs of relationships. Directed by talented filmmakers like Tahira Kashyap and Anand Tiwari, and starring a diverse ensemble cast including Radhika Madan and Rohit Saraf, this anthology promises to tug at your heartstrings. Whether you’re cuddled up with your sweetheart or enjoying a cozy night in, “Feels Like Ishq” is a must-watch for anyone who believes in the magic of love.

Badtameez Dil

On Valentine’s Day, dive into the captivating world of “Badtameez Dil” on Amazon miniTV! Follow the journey of Liz and Karan, whose unconventional views on love lead them on a rollercoaster ride from friendship to romance. With Barun Sobti and Riddhi Dogra at the helm, this romantic drama navigates the complexities of relationships with charm and depth. From laughter to tears, join Liz and Karan as they confront career hurdles and philosophical differences while exploring the true essence of love. Perfect for a cozy night in, “Badtameez Dil” promises to warm your heart and leave you believing in the power of love.

Tu Jhoothi Main Makkaar

Experience the rollercoaster ride of love and misunderstandings with “Tu Jhoothi Main Makkaar” this Valentine’s Day! Directed by Luv Ranjan and starring Ranbir Kapoor and Shraddha Kapoor, this romantic comedy promises laughter, tears, and unexpected twists. Follow Mickey and Tinni as they navigate the complexities of relationships and second chances. With stellar performances and relatable situations, this film captures the essence of modern-day romance. Tune in to Prime Video for a delightful journey filled with love, laughter, and the pursuit of happiness. Don’t miss out on this charming tale of love’s ups and downs, streaming now on Netflix.

13, Feb 2024
Shivram Parmar and SM Records: A Divine Musical Journey Continues

In a harmonious fusion of tradition and modernity, Shivram Parmar and SM Records have once again captured the essence of devotion with their latest release, “Jago Jago Ram Lakhan.” Following the success of their previous hit single, “Jagiye Raghunath Kunwar,” the duo has embarked on a spiritual odyssey, aiming to release a total of nine soul-stirring devotional tracks.

ram lakshman

 Reflecting on the inspiration behind their musical creations, composer and singer Shivram Parmar shared insights into the genesis of their latest offering. “On the auspicious occasion of Ram Mandir Pran Pratishtha, we unveiled a heartfelt tribute to Lord Ram with ‘Jagiye Raghunath Kunwar,’ featuring the enchanting vocals of Raghunandan Panshikar,” Parmar expressed. “Now, with ‘Jago Jago Ram Lakhan,’ we delve deeper into the realm of devotion, infusing traditional lyrics with the voice of Lopita Mishra, and my music. It’s a humble offering to the resurgence of devotion sweeping our nation.”

 The duo’s commitment to spiritual expression extends beyond individual tracks, with plans to release a total of nine devotional masterpieces. Parmar shed light on their ambitious project, stating, “Our vision encompasses a diverse range of devotional tracks, blending traditional and Marathi influences. With the support of SM Records and producer Sanjeev Doshi, we aim to captivate audiences with an array of melodies that resonate with the soul.”

 The forthcoming releases feature a lineup of esteemed vocalists, including Lopita Mishra, Ashwari Patwardhan, and the talented Raghunandan Panshikar, alongside Shivram Parmar himself. Each track promises to evoke a sense of reverence and spirituality, inviting listeners on a transcendent musical journey.

 As “Jago Jago Ram-Lakhan” and its predecessors ascend the charts with rapid momentum, Shivram Parmar and SM Records stand poised to leave an indelible mark on the landscape of devotional music. With their unwavering dedication to artistic excellence and spiritual devotion, the duo continues to inspire and uplift audiences, one melodious offering at a time. As devotees across the nation unite in celebration, their divine musical journey serves as a beacon of light, guiding hearts towards the eternal embrace of faith and harmony.

13, Feb 2024
Language presents exclusive offers this Valentine’s Day

It’s that time of the year when you express your love with gifts for your valentine. Look no further, as Language offers a diverse array of choices to make on this special occasion. From attractive leather footwear to stunning bags and stylish evening clutches that are sure to wow your special person.

WEDGE HEEL

Express your love, appreciation, and affection towards someone special through thoughtful gifting. Tailored for the modern and confident woman, Language women’s collection features a range of options, from bold statement pieces to subtle everyday wear. Each
product is meticulously designed to resonate with her distinctive style, crafted with precision, and adorned with thoughtful details- a true embodiment of love and admiration.

13, Feb 2024
Celebrate Valentine’s Day with Vaat Vaat Ma Adla Badali on ShemarooMe!

This Valentine’s Day, ShemarooMe, the popular streaming platform, is thrilled to announce the much-anticipated launch of its latest original web series, ‘Vaat Vaat Ma Adla Badali,’ set to premiere exclusively on 14th February 2024. The series features a stellar star cast including heartthrob of Gujarat Malhar Thakar and talented Puja Joshi along with Archan Trivedi, Vaibhavi Bhatt, Kalpesh Patel, Morli Patel, Shivani Bhatt in pivotal roles. The web series follows the romantic escapades of Anand (Malhar Thakar) and Khushi (Puja Joshi) as they navigate the complexities of modern-day relationships amidst traditional family values and expectations.

vat vat ma

The inaugural season of ‘Vaat Vaat Ma’ kicked off with a unique blend of the Corona and lockdown themes, marking a groundbreaking experiment in the Gujarati entertainment landscape. With the introduction of ‘Vaat Vaat Ma Returns,’ the series infused additional entertainment and excitement through family drama. Now, as we approach Valentine’s Day, get ready for the new season and a new story brimming with twists and turns.

In this new season, Anand (Malhar Thakar) and Khushi’s (Puja Joshi) love story encounters various challenges. Anand, with dreams of a political career, resides with his lively family in Pol Ahmedabad. Anand’s father, Paresh bhai, eagerly pushes him towards marriage. Anand devises a plan to reject Khushi, the girl his father has arranged for him to meet, but eventually finds himself falling in love with her. The tapestry of cultures unfolds as Anand’s family, deeply entrenched in the vibrant Pol culture, stands in stark contrast to Khushi’s family, which radiates sophistication. Despite initial rejections, Anand remains determined to win Khushi’s heart. Ultimately, the couple, undeterred by parental disapproval, tie the knot and attempts to reconcile their families by moving into each other’s homes. The collision of these worlds promises a rollercoaster of emotions and unlimited entertainment.

Reflecting on ‘Vaat Vaat Ma Adla Badali’, Malhar Thakar expressed, “Being part of ‘Vaat Vaat Ma Adla Badali’ has been an enriching experience for me. The series delves into the essence of love and relationships in a culturally rich setting, offering viewers a delightful blend of drama, romance, and comedy. The new season has a series of amusing and unpredictable events that will leave viewers eagerly anticipating each new episode. I am grateful for the opportunity to collaborate with ShemarooMe and the talented team behind this project.”

Puja Joshi shared, “Playing Khushi is a delightful experience as she is strong-willed, open-minded, and health-conscious—traits that personally resonate with me. I appreciate the emphasis on family values in the storyline. Working with the entire cast has been a joy; we have had so much fun on set that we used to often lose track of time. Malhar and I share a fantastic off-screen camaraderie, almost like best friends. This comfort and enjoyment off-screen, I believe, naturally reflect in our onscreen chemistry.”

Exciting news for ShemarooMe viewers! ‘Vaat Vaat Ma’ and ‘Vaat Ma Returns’ will be available for free from 8th February to 21st February only on ShemarooMe. It’s the perfect chance to binge-watch all three seasons and celebrate Valentine’s Day with your loved ones.

Watch ‘Vaat Vaat Ma Adla Badali’ on 14th February only on ShemarooMe

13, Feb 2024
Merakii Group Shines as Exclusive Media Partner for World Vaishnav Convention 2024 Featuring Prime Minister Narendra Modi

Merakii Group, a prominent marketing communications agency, is proud to announce its success as the exclusive media partner for the World Vaishnav Convention 2024 organized by Gaudiya Mission. The convention, held from February 6th to 8th at Bharat Mandapam, Pragati Maidan in New Delhi, marked the 150th Birth Anniversary of Srila Bhakti Siddhanta Saraswati Goswami
Prabhupad. The event was graced by the presence of Shri Narendra Modi, Prime Minister of India, who attended as the Chief Guest and launched the Commemorative Coin and Postal Stamp.

As the exclusive media partner, Merakii Group played a pivotal role in amplifying the reach of this historic event, capturing the essence of the spiritual celebration, and promoting the teachings of Srila Prabhupada to a global audience.

The convention, an annual gathering of Vaishnavism devotees worldwide, featured a series of events, including the launch of a commemorative coin and postal stamp, a Nagar Sankirtan Procession, spiritual discourses, cultural programs, and the soul-stirring Sri Harinam Sankirtan. Merakii Group’s strategic approach ensured extensive communications, reaching individuals from diverse backgrounds and contributing to the success of the convention.

“We are honored to have been the exclusive media partner for the World Vaishnav Convention 2024. The convention’s success is a testament to the dedication of the Gaudiya Mission and the inspiring legacy of Srila Prabhupada. We are proud to have played a role in spreading these profound teachings globally,” said Ms. Bhagyashree Singh, Director and CEO at Merakii Group.

Mr. Prithviraj Kasana, Director at Merakii Group, “Our partnership with Gaudiya Mission for the World Vaishnav Convention was a truly enriching experience. Being part of an event that celebrates spirituality, cultural heritage, and unity has aligned with our agency’s values. We are proud to have played a role in conveying the convention’s message to a global audience. ” In addition to its role as the media partner for the convention, Merakii Group remains committed to support initiatives that align with its values of community service and promoting positive change.