20, Dec 2023
Vi and Kerala Police to keep young children safe at Sabarimala
During the annual Mandala pooja season, India’s leading telecom player Vi partners with the Kerala Police Department to ensure the safety of child pilgrims visiting the Holy Shrine. Each year, the recurring concern of children getting lost in the crowd and efforts to reunite the misplaced wards with their and dear ones has been a cause of major distraction and worry for the Kerala Police. Understanding the challenges faced by Devotees as well as the Police Department in managing a pilgrimage of this magnitude, Vi has devised a QR code technology to help keep pilgrims safe and secure.
Vi is requesting pilgrims to visit the closest Vi store in Kerala or visit the Vi stall in Pamba to collect a Vi OR code-powered band and get the code registered with the mobile number of the guardian or family member. The band can be tied to the wrist of the children. When a lost child is spotted, he/she can be deposited at the nearest Kerala Police check post. At the Police booth, the officers on Duty can scan the QR Code and call the registered number of the guardian or family member to inform them to come to the booth and collect their ward.
Ajith V. IPS. Pathanamthitta District Police Chief, officially launched the Vi QR Code bands initiative in the presence of Binu Jose, Vice President & Circle Operations Head – Kerala, Vodafone Idea Limited, at a function in Pathanamthitta SP Office, today.
Extending his best wishes to all pilgrims visiting Sabarimala this year, Binu Jose, Vice President & Circle Operations Head – Kerala, Vodafone Idea Limited, said “Vi has been a pioneer in leveraging our telecom technology expertise to bring value-added products and services that make life simpler and better. The Annual Sabarimala Yatra brings an estimated 45–50 million devotees to the shrine. Each year, the Kerala Police deals with several hundred complaints of lost children during the Mandala and Makara Vilakku seasons.
In line with Vi’s campaign Be Someone’s We which underscores our commitment to share the spirit of togetherness and inclusivity with all members of society, we believe our QR code technology will benefit the masses and support the Police at one of the largest congregation of human beings in the country. We are proud to associate with the Kerala State Police Force for this initiative. Together, we seek the support of all citizens to support our endeavor to keep your children protected.”
Ajith V. IPS. Pathanamthitta District Police Chief, said “We are happy to associate with Vi in introducing its technological aid to address one of the perennial issues faced during Mandala and Makara Vilakku season. Vi Suraksha QR code technology band will significantly reduce the efforts of the Kerala State Police Force to address the missing cases of child pilgrims and to finally get the child pilgrims united with their guardians.
To avail Vi powered QR Code bands, devotees of Lord Ayyappa can walk into the nearest Vi store in Kerala as well as the Vi stall set up at Pamba and register with the necessary information. The QR Code bands will be active during the pilgrim season and are non-transferable.
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- By Rabindra
20, Dec 2023
Shri Ram Nath Kovind Presented with a Unique 84 Shiv Lingam Portrait by Ace Photographer, Varun Joshi
New Delhi, December 20, 2023: Former Hon’ble President of India, Shri Ram Nath Kovind was presented with a masterpiece Shiva Lingam clicked, visualized and created by ace photographer, Varun Joshi at his residence on December 15th. The Shiva Lingam portrait is an amalgamation of 84 lingas clicked across Ujjain. Sri Kovind was impressed by the work and complimented photographer Varun Joshi on his creativity.
Varun Joshi travelled to all 84 temples across Ujjain to create this unique Shiva Lingam with 84 lingas stitched together it took a couple of months for me to capture all Shivling followed by 3 months to bring out this masterpiece. This impressive pictorial representation of the Shivling takes viewers into the rich heritage of our country and brings the country’s historical details to the fore.
According to the Skanda Purana, it is believed that once a person gets a glimpse of these 84 lingas together, the soul is free from the cycle of life and death as well as free from any kind of diseases and ailments.
“These 84 energized Shiva Lingas are very important in Hindu culture as they make life successful and hurdle-free. With just a glimpse of these lingas, a person can leave behind materialistic desires, selfishness, unpleasantness, bitterness and prejudice and become free from any kind of obstructions,” said Varun Joshi. “Sri Ram Nath Kovind was so impressed by the visual creation that he said that everyone should make this unique Shiva Lingam a part of the temple at home,” he added.
These 84 lingas are placed in different locations across Ujjain and devotees perform a yatra of 118 km to get the darshan of each one of them.
The ancient and historical city of Ujjain has a history that dates back to over 5000 years. In the Adi Brahma Puran, the city has been referred to as mokshda and in AgniPuran and Garuda Puran as bhukti-mukti. Ujjain was the capital of the ancient Avanti kingdom. According to the legends, Ujjain is one of four sites where drops of amrita, the elixir of immortality, were accidentally spilled over from a pitcher that was being carried by Garuda during the Samudra Manthana, the churning of the ocean of milk.
The city is also famous for the Panchkroshi Yatra, which takes place every year and is of great religious significance. Thousands of devotees come to the city of Mahakal to take part in this religious yatra. Devotees offer prayers to different Shivlings during this yatra.
20, Dec 2023
2023 Rewind: Sumbul Toqueer to Kareena Kapoor Khan; Celebrities Who Ruled the Audio Space in 2023
The entertainment industry saw a significant change in 2023, with audio once again taking centre stage. Indeed! This year witnessed the comeback of audio. In addition to a rise in listeners, several celebrities also made their way into the audio industry. From seasoned performers to up-and-coming artists, many embraced the world of audio. They gracefully rode the tide of audio entertainment, reassuring that audio is here to stay! So, as we bid goodbye to 2023, let’s take a look at celebrities who echoed beyond the screen, making the year memorable in more ways than one.
Sumbul Touqeer Khan & Prateik Choudhary – Devil Se Shaadi
Sumbul Toqueer and Prateik Choudhary made an unexpected debut in the audio entertainment space with Pocket FM’s audio series. The duo paired up for a special promo shoot that caught everyone’s attention. The promo revolved around Ishqi (Sumbul) and Rajveer’s (Prateik) unusual marriage. Ishqi is a simple girl who is married off to an arrogant man. While Rajveer comes across as a man with his guard up, he has his own set of hidden secrets. While overcoming obstacles, secrets, and unexpected turns, Ishqi’s life takes an exciting turn as she discovers Rajveer’s hidden truths. The intense promo filled with emotions, attracted a lot of attention and went viral within no time.
Pooja Gor – Ek Ladki Ko Dekha To, Secret Ameerzaada
In an unexpected and pleasant turn of events, actress Pooja Gor, fondly called Pratigya of TV, entered the audio entertainment space with Pocket FM. The actress wore the hat of a narrator to introduce not one, but four popular audio series on Pocket FM- “Ek Ladki Ko Dekha To,” “Secret Ameerzaada,” “Insta Millionaire,” and “Devil Se Shaadi”. While audiences have always been in awe of her acting chops, this time Pooja stole the show with her narratory and oratory skills.
Kareena Kapoor, Saif Ali Khan and team – Marvel’s Wastelanders: Star-Lord
The Who’s Who of Bollywood – Kareena Kapoor Khan, Saif Ali Khan, Jaideep Ahlawat, and Masaba Gupta entered the world of audio entertainment with the Hindi Audible Original podcast ‘Marvel’s Wastelanders: Star-Lord.’ The ensemble cast lent their voice to different characters, making it one of the most talked-about podcasts in the industry. While Kareena brilliantly voiced Black Widow (Helen Black) with skill, Saif brought Star-Lord to life. The duo had their own exciting storyline in different arcs and seasons, enhancing the listening experience. They were joined by Sharad Kelkar as Wolverine, Ashish Vidyarthi as Doctor Doom, Vrajesh Hirjee, Jaideep Ahlawat as Hawkeye, and Masaba Gupta as the voice of Lisa Cartwright. Together these A-listers brought back people’s lost attention to audio and emphasised its importance.
Prajakta Kohli & Aadarsh Gaurav – Desi Down Under
Youtube Sensation Prajakta Kohli and actor Adarsh Gourav made their audio debut with “Desi Down Under,” an Audible Original that entertained listeners with the perfect mix of comedy, romance, and adventure. The audio drama, which also had Taaruk Raina lending his voice to a character, followed Meenu’s twin brother Rahul and childhood buddy Devan as they trained to become lifesavers at Coogee Beach in Sydney. Amid secret crushes, rebellion, and conflicting goals, the trio braved shark-infested surf, discovering love, life, and teamwork for the coveted Bronze Medallion. Set against the background of the Australian shore, Prajakta’s shift from YouTube to an immersive Audible Original received immense adulation from the audience.
Sanjay Dutt & Ishaan Khatter – Ravan Rising
Sanjay Dutt and Ishaan Khatter made waves in the audio world with their debut in the Audible Original podcast “Ravan Rising.” Giving voice to the mythological character, Sanjay portrayed the older Ravan, while Ishaan brought the young warrior to life. The series delved into pivotal moments shaping Ravan’s evolution from a young warrior to the fearsome demon King, weaving themes of family, identity, and destiny. “Ravan Rising ” promised a captivating auditory journey, blending the wild passion of Ravan’s rakshasa heritage with the disciplined beliefs of his human lineage.
Ronit Roy – ACP Gautam
Actor Ronit Roy, known for embracing diverse roles on TV, OTT, and films, brought a fresh perspective to the audio entertainment space as “ACP Gautam” in Spotify’s podcast. Ronit took the audience on an exciting journey through his character’s career as a crime-solver with his voice acting. The 10-episode fiction crime thriller set in Delhi (1994), revolved around mysteries of kidnappings, murders, robberies, and terror investigations. The suspense created by Ronit’s authoritative voice brought depth to the character and was immensely appreciated by listeners
Ali Fazal & Richa Chadha – Virus 2026
With “Virus 2062: Season 2,” Ali Fazal and Richa Chadha returned to the audio space. The duo brought back the secrets of time, space, and reality by lending their voices to their characters in this audio science fiction thriller. A Hindi version of the Chilean audio series “Caso 63,” “Virus 2062” Season 2, gained popularity among listeners for its intensity, drama, and suspense.
20, Dec 2023
Sony BBC Earth Brings Christmas Joy with All Things Sweet and Earth Premiere
National, December 20, 2023: This festive season, Sony BBC Earth adds to the fervour with its specially curated Christmas line-up. The channel brings in a Christmas special property titled ‘All Things Sweet’ and the premiere of ‘Earth’. With its content line-up, Sony BBC Earth promises an experience where joy, knowledge, and sweetness intertwine.
Christmas Special property ‘All Things Sweet’ features captivating shows such as ‘Inside The Factory’, delving into the intricate processes and technology of foods and goods. Giving viewers a chance to savor the delectable insights is ‘Inside the Chocolat’. Whereas ‘Inside The Christmas Factory’ showcases Britain’s largest independent chocolate maker, and explores the fascinating processes of the UK’s beloved festive treats. Viewers get a chance to join ‘Rick Stein’s Road To Mexico’, as he fulfills his dream on a road trip along the Californian coastline and into Mexico, adding a flavorful touch to the holiday cheer.
Sony BBC Earth elevates the festive spirit with the grand prime-time premiere of ‘Earth’. The captivating five-episode biography of our planet is narrated by Chris Packham. This revealing journey unfolds Earth’s epic narrative, from the first raindrops that transformed into a water world to the advent of its most incredible inhabitants – humans. People will get to delve into the dramatic storytelling prowess, and navigate through massive space bombardments, climate upheavals, and continent collisions. Join in the exploration of Earth’s transformation from a barren rock to a vibrant home for eight billion people today.
As we usher in this season of joy, Sony BBC Earth invites viewers to join in for an unforgettable experience with an all-day long anthology ‘All Things Sweet’ followed by the prime-time premiere of ‘Earth’ from 9 PM to 10 PM on 25th December 2023!
Comment:
Tushar Shah, ‘Chief Marketing Officer & Business Head – English Cluster & Sony AATH, Sony Pictures Networks India’
“Christmas is a time for families to come together, share stories, and create lasting memories. To make this day more memorable, we have curated a special line-up ‘All Things Sweet’ that adds to the spirit of the season. We are also premiering ‘Earth’ that treats people to the journey of the planet’s evolution. With our content, we hope to rekindle the magic of Christmas and make viewers Feel Alive.”
20, Dec 2023
By honouring Mrs. Vanmavii ji with the One India Award, we are increasing the pride of this award – Sunil Deodhar
Mumbai: My Home India, an organization connecting North-East India with the rest of India, organized the ONE India event on 18 December 2023 in Dadar West, Mumbai. In this program, the One India Award was given to Smt. Vanmawii Ji of Mizoram for doing unimaginable work in the social sector. This award was given by the Honourable Governor of Sikkim, Shri Lakshman Prasad Acharya.
On this occasion, he said that it is necessary for true patriots to be respected from larger platforms, earlier there was a lack of awareness towards the North-East, but now the time has changed. Today, even from North-East India, people are coming forward in every field and inspiring the society. Speaking as the keynote speaker, Mr. Sunil Deodhar, Founder of My Home India, said, “Earlier, big awards were given on the basis of reputation and money, but after the Modi government came, this tradition of going to deserving people started.”
The chief guest of the program, Sikkim Governor Shri Lakshman Prasad Acharya said, “I know that youth are the architects of change in the society, hence I want to appeal to the youth of the country and say that it is their duty to Rising above caste, creed, region, gender, thinking about the country, always be ready to dedicate your body, mind and wealth for the country.
By honouring Venmavii Ji with the ONE India Award, we are increasing the pride of this award. Talking about Venmawii, one of his sons was martyred for the motherland, after which she inspired her other son to serve the nation and got him also recruited in the army. When Mai said on this occasion that my son was an example of patriotism when his body came wrapped in the tricolour, then I had decided that my second son should join the army and that is what happened.
Founder of Chanakya Mandal AB Adhikari, All India President of My Home India Harish Shetty, Managing Trustee Shravan Jha, Vinay Pandey, and many other prominent personalities were present in the program.
20, Dec 2023
Abhimanyu Dassani is a well raised kid, Bhagyashree is a proud mother as netizens compliments on Bhagyashree’s post
Bhagyashree is a proud mother as a netizen compliments Abhimanyu Dassani, Netizens have commented “Well- done for raising such a well-cultured son”
Abhimanyu Dassani is setting major son goals. His upbringing reflects a harmonious blend of values and a mindset, making him a role model for many. Abhimanyu has displayed humility and respect, despite the glitz of the entertainment industry.
His grounded nature is a testament to the strong foundation instilled by his parents, emphasizing the importance of staying true to one’s roots. Even the kind of roles that he has played in his movies, especially in Meenakshi Sundareshwar, portrays him as a perfect boy like how he is in real life.
A netizen commented “@abhimanyud you are setting major son’s goal!! I hope my kiddo grow up and become a nice gentleman who travel with mama too. @bhagyashree.online Well done for raising such a well cultured son”. To which the Sajini Shinde Ka Viral Video actress replied, “@le_grand_manitoo He is a son every mother should have, but I am not going to share him.”
Abhimanyu Dassani, through his actions and choices, indeed sets son goals for the world to aspire to.
20, Dec 2023
Salaam TV launches with a bang: A bold leap into the future of broadcasting
Salaam TV, the much-anticipated news channel, is set to make its mark in the news media landscape. With an extensive reach spanning South East Asia, India and Dubai markets, Salaam TV promises to redefine news broadcasting with its cutting-edge approach. This channel promises to bring captivating content that celebrates diversity, fosters understanding and embraces unity.
Anchored by a stellar team and equipped with state-of-the-art studios, what sets Salaam TV apart is its unwavering commitment to delivering excellence in content, graphics and programming. The channel boasts innovative and insightful content that goes beyond the headlines, providing viewers with a comprehensive understanding of the news. The graphics are not just visually appealing but serve as a tool to enhance storytelling, making information more accessible and engaging. The programming is meticulously crafted to offer a seamless viewing experience, ensuring that each show flows seamlessly into the next.
The dawn of Salaam TV heralds a new era in broadcasting, commencing each day with the informative ‘Subah Ki Pehli Khabar,’ setting the stage for well-informed mornings. Following suit, ‘Morning Mubarak’ provides a refreshing start, while ‘Raah-e-Nijat’ engages viewers with insightful discussions. Swift updates are delivered through ‘Salaam Speed News,’ complemented by the health-focused ‘Hakeem Akbar Kausar.’ For the Dubai audience, ‘Khaleej News’ takes center stage and ‘Atiya Herbs’ imparts valuable insights into herbal wellness. Interestingly, ‘Khabar Gulzar Hai’ also celebrates uplifting stories, spotlighting positive news to inspire and foster hope in viewers.
As the sun sets, Salaam TV’s evening line-up captivates audiences with the likes of ‘Shaam Se Pehle’ delivering the evening bulletin and ‘News Panorama’ presenting global updates. Engaging debates become the highlight with ‘Badi Bahes,’ providing platforms for thought-provoking discussions. The night concludes on a melodic note with ‘Sadabahar Naghme,’ and ’11th Hour – The Last Bulletin’ ensures viewers remain informed before bidding adieu to the day.
Speaking on the vision of the news channel, Tarique Faridy , Editor Salaam TV said, “Salaam TV is where each story isn’t just recounted but lived, a place where narratives unfold, discussions spark and enlightenment takes centre stage. It transcends the conventional boundaries of a typical news channel; it is a vibrant platform for exploration, meaningful discussion and intellectual enlightenment. In every show, we aspire to create an immersive experience that goes beyond the mere conveyance of information. Stay tuned for thought-provoking shows, engaging stories and a platform that promotes nationalism and harmony.”
Salaam TV emerges as a comprehensive source of news, entertainment and insightful discussions, catering to a diverse audience.
20, Dec 2023
Merry & Bright: A ‘SOCIAL’ Spectacle of Christmas Cheer!
Get ready to unwrap the joy, as we bring you the Holly Jolly Xmas Bash at SOCIAL, a nationwide Christmas extravaganza! 🌟 You would not want to miss the cheer, as Christmas is here!
Here’s the lowdown on the festive fun that is happening across all SOCIAL outlets, nationwide:
🎁 SOCIAL Stocking Surprise! Be on the lookout for our gigantic 5ft stockings at all outlets! Stuff ’em with your wishes, and we’ll be teaming up with CRY to make those dreams come true💫
Immerse yourself in the holiday spirit as our outlets transform into winter wonderlands! Adorned with enchanting Christmas trees, wreaths, and twinkling fairy lights, it’s a sight to behold 🎄
🎪 A Xmas Bazaar Bonanza has been put up on the weekends, exclusively for you at select outlets nationwide. Experience the festive cheer at our community pop-ups. From unique crafts to delightful treats, our Xmas Bazaar has something for everyone!
That’s not it, indulge yourself in a delicious holiday feast as SOCIAL has curated a special seasonal winter menu just for you! Begin with the comfort of 2 Minute-Broth, Noodles, Greens, and Egg, and savor the Tandoori Broccoli’s festive fusion with cranberries and walnut dust. Spice it up with the Spicy Mutton Seekh crusted in dry fruits and raisins, or revel in the carnivore’s delight with Bacon Rosinis, Malai Chicken Salami, Red Frankfurters, and Pork Sausage Vindaloo. The Cream Cheese and Mushroom, Truffle Edamame, Corn Basil Water Chestnut, and Crunchy Cheese Dumplings are a divine indulgence served with Gur and white butter. Amp up the flavor with Vindaloo Noodles, Straw Potatoes, and Greens, and add Chicken or Prawn for that extra kick. Conclude with the Classic Winter Dessert featuring Christmas-soaked fruits or go all out with the Ultimate Winter Dessert Slam.
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Get ready for the ultimate festive experience! Join us at the Holly Jolly Xmas Bash – where joy knows no bounds. See you there, and let the celebrations commence! 🎄🎉
Venue: Ring Road SOCIAL, Indore
Date: 24th December 2023
Time: 8 PM onwards
Tickets available exclusively via Zomato live on the Zomato Android and IOS application.
19, Dec 2023
Fifth Edition of “What Matters” Drives Conversations on Climate Change, Sustainability, and Cultural Resilience
In the face of a global crisis marked by climate change and environmental degradation, our society stands at a critical juncture. Extreme shifts in our systems and way of life are underway, necessitating a transformative and holistic response through collaboration and reimagination.
This edition of What Matters marked a significant milestone as the initiative continues its mission to inspire, educate, and catalyze change. The event was conducted on December 14, 2023, and featured a fireside chat between Mr. Ashok Kadsur, co-founder, SignDesk and the multifaceted Mr. Ajay Raghavan, co-founder of Bangalore Creative Circus, the Initiative for Climate Action and Studio Madhatter. A convergence of visionaries, the dialogue unfolded as a testament to the rich exchange of ideas and insights driving the event.
Mr. Raghavan was a leading employment lawyer and senior partner at Trilegal who transitioned from his successful legal career to rise to prominence in environmental activism, creative pursuits, and sustainability initiatives.
During the conversation, he shed light on the serious changes our planet has undergone, attributing them to human actions. He emphasized individual responsibility in combating climate change, encouraging small, everyday changes that, when multiplied, can lead to a transformative impact.
He urged a shift in perspective, highlighting that ‘action’ doesn’t solely rest on external entities; rather, it begins with individual choices. Encouraging a mindset of personal responsibility, he emphasized the cumulative impact of small, everyday changes individuals can make in their homes and workplaces and these seemingly modest efforts, when multiplied across many people, have the potential to drive a massive transformation toward a more sustainable future.
He spoke about the dual approach needed for climate action, comprising mitigation and adaptation. Mitigation involves reducing our individual impact, such as minimizing carbon footprints. However, he stressed that adaptation is equally crucial, especially in regions like India with a significantly vulnerable population. While individuals may not control global outcomes, he encouraged taking local action. Each citizen has the power to influence and protect the environment at the local level, fostering a ripple effect that can contribute to global change.
When Mr. Raghavan initiated the Bangalore Creative Circus, the focus was on fostering collaboration to address complex challenges. Recognizing that no single individual can solve these problems alone, he emphasized the essential role of trust in collaboration. According to him, building camaraderie and a common purpose are crucial in establishing trust within a community. He highlighted that when people see the value of collaboration—realizing that working together yields greater benefits than individual efforts—it becomes the catalyst for effective collaboration.
Discussing work-life balance, he emphasized the importance of having a life beyond work, whether through friendships or personal passions. Maintaining different interests contributes to entering the workplace with a positive mindset. He underscored the counterproductivity of excessive stress, advocating for a healthy balance. He recommended the value of disconnecting from work and reconnecting with nature as a means to unwind and gain a fresh perspective on life.
In managing stress, he highlighted the significance of a robust support system comprising friends and family. “Cultivating habits and friendships becomes essential, providing crucial support. Encouraging diverse passions like travel, sports, and art, he noted their motivational impact in achieving a balanced and fulfilling life” he said.
When discussing his definition of ‘culture,’ he highlighted the enthusiasm and support for sustainability in Bangalore, which drives the vibrancy at Bangalore Creative Circus. He introduced the concept of permaculture, emphasizing the importance of a permanent culture, evolving into what they now term ‘regenerative culture.’ This culture, he explained, fosters appreciation for everyone’s contributions, transcending backgrounds or roles.
“In a regenerative culture, every individual is recognized as equally important within a unified system, promoting an environment where everyone can thrive. Cultivating such a culture, whether in the workplace or broader community, encourages widespread contributions, grounded in the acknowledgment that every person holds significance” he remarked.
As the session concluded, Mr. Raghavan left attendees with a reflection on the significance of purpose. He emphasized that a sense of purpose can propel individuals a long way, enabling the pursuit of endeavors that bring immense joy. In a world grappling with challenges, his insights encourage a collective journey toward meaningful goals, driven by a shared sense of purpose to shape a sustainable future.
Reflecting on the interconnectedness of the universe, Mr. Ashok Kadsur remarked, ‘Let’s not forget that the entire ecosystem, or the entire universe, is set because every piece has its own activity. Similarly, every human being has a set task given to them from the moment of birth, guided by the universe. Our challenge arises from overthinking and creating unnecessary hierarchical constructs. By harmonizing with nature, we dissolve these complexities and find seamless alignment with our destined path”.
As the event drew to a close, Aarthy Venkat, Head of Strategy at SignDesk, extended her gratitude to Ajay, remarking, “Some conversations possess the power to truly inspire, and this was undeniably one of them. As a fellow lawyer, the insights shared were deeply inspiring”.
“What Matters” is an employee enrichment initiative orchestrated by SignDesk, a global provider of document automation technology. The events include talks and interactive Q&A sessions with distinguished leaders, which are live-streamed for wide accessibility and engagement. The initiative serves as a platform to empower employees with continuous learning & personal growth and enables organizations to foster culture & wisdom.
19, Dec 2023
Bisk Farm Boards Rashmika Mandanna as Brand Ambassador
Bengaluru — December 19, 2023: Bisk Farm, one of India’s leading Biscuit and bakery brands today announced its partnership with leading actress Rashmika Mandanna as their Brand Ambassador. The versatile, award-winning actress will be the face of the ‘RUSKIT Brand’, which offers a delicious range of crunchy baked toast in 4 variants for a perfect tea-time partner. Bisk Farm is known for its innovation, quality, and flavor, and with Rashmika Mandanna by its side, the brand is all set to create a significant buzz in the market and soar to new heights on its quest to become a household name across India.
With her infectious energy and lively personality, Rashmika mirrors Bisk Farm’s commitment to bringing joy and happiness to consumers through its delectable range of products. Bisk Farm is focusing on strengthening its position in the Rusk category, a significant contributor to the company’s total revenue. Taking the first mover advantage of adding pedigree to the local Rusk, BISK FARM RUSKIT has successfully made deep inroads into the Indian Palates.
Speaking on the occasion, Mr. Vijay Singh, Managing Director of Bisk Farm, expressed his enthusiasm about the partnership, stating, “We are delighted to welcome Rashmika Mandanna to the Bisk Farm family as our Brand Ambassador. Her undeniable charm and widespread appeal perfectly embodies the spirit of Bisk Farm – a brand synonymous with fun, freshness, and deliciousness. Her strong connection with the millennial audience makes her the perfect choice to represent our brand and further strengthen our presence in key markets. We look forward to an exciting journey with Rashmika as a key partner in shaping the narrative and engaging with consumers on a deeper level across the nation for substantial revenue growth.”
Expressing her excitement about the association with the brand, Rashmika Mandanna said “Bisk Farm is one of the fastest-growing FMCG brands in India, and their commitment to growth and innovation resonates deeply with me. I believe that this partnership will be a fruitful one, and I look forward to connecting with my fans through Bisk Farm’s delicious and wholesome products.”
SAJ Food Products, which is India’s fourth-largest biscuit and bakery brand, aims to achieve a revenue milestone of Rs 5000 crore by FY29, aligning with its vision to transform its flagship brand, BISK FARM, into a truly national brand. The strategic move to rope in actress Rashmika Mandana, “The National Crush of India” as the face of its RUSKIT brand is a significant step towards achieving this goal.
Coinciding with this announcement, Bisk Farm has also unveiled an exciting 360-degree campaign celebrating the perfect pairing of RUSKIT’s satisfying crunch with Rashmika Mandanna’s versatility and playful charm. The campaign introduces the celebrated actress as the protagonist named Meena Bhai—a feared don terrorizing a busy market. The campaign takes viewers on a hilarious journey as Meena Bhai reveals the magic in every cup with #TheresNoTeaWithoutRUSKIT. The tagline perfectly captures the essence of the campaign, highlighting how Ruskit’s irresistible flavors and satisfying crunch are the essential missing piece to a perfect cup of chai.
With an eye on a pan-India presence, SAJ Food is also gearing up for deeper market penetration, with a special focus on key markets in Karnataka and other southern states. To fuel its growth ambitions and expand its reach, SAJ Food commissioned its sixth facility in Bengaluru, Karnataka in March 2022. With a strong brand vision, strategic expansion plans, and popular celebrity endorsements, SAJ Food is poised for significant growth in the years to come.
