25, Apr 2024
PVR Inox Elevates Cinema Experience With No Commercial Break

National, April 25, 2024: PVR INOX, the largest and the most premium cinema exhibitor in India through a landmark initiative has announced that it is launching advertising free movie cinemas in its select luxury properties in the country. This is a significant milestone in the entertainment industry, promising patrons a seamless movie-watching experience, free from commercial advertisements before the movie and during intervals.
The ad-free experience is a direct response to changing audience preferences identified through social listening tools utilized by PVR INOX to gauge customer feedback. Consumers have conveyed a clear desire to immerse themselves in films without the disruption of third-party advertisements. This decision underscores PVR INOX dedication to delivering an unmatched and fully immersive viewing experience. By capitalizing on the time saved, PVR INOX may schedule an additional show, attracting more audiences and subsequently increasing box office revenues for the cinemas. This strategic move empowers PVR INOX to prioritize the satisfaction and loyalty of its premium-paying patrons, thereby fostering long-term financial prosperity and brand allegiance.
Acknowledging the significance of watching movies, the way they were meant to be seen-uninterrupted, PVR INOX has taken an innovative and strategic move to remove pre-show and interval on-screen advertisements in specific luxury screens, catering to premium audiences who desire a seamless movie-watching experience.
Commenting on the initiative, Mr. Renaud Palliere, Chief of The Luxury Collection and Innovation, PVR INOX Limited, said, “We are excited to introduce the ad-free viewing experience in our luxury cinemas without any commercial advertisements, reaffirming our commitment to delivering the highest standards of entertainment to our discerning audiences. Going ad free aims to enhance the movie-going experience and offering our patrons with the utmost value for their time and money. By eliminating pre-show and interval advertisements, we aim to create a conducive environment where audience can fully immerse themselves in the magic of storytelling on the big screen.”
The Ad free experience is currently being rolled out in select PVR INOX luxury properties in Delhi, Gurugram, Bengaluru, Mumbai and Pune. These include PVR Director’s Cut, Ambience Mall, Delhi and Gurugram and in Forum Rex Walk, Bengaluru, INOX Insignia at Ardee Mall, Gurugram; INOX Insignia at R Cube, Monad Mall in Rajouri Garden; INOX Epicuria, Nehru Place and INOX Insignia in R Mall, Thane, Mumbai are providing movie enthusiasts with a premium cinema experience without any ads. Additionally, we are coming up with Director’s Cut in Kopa Mall, Pune which will also fall under this portfolio.
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- By Rabindra
25, Apr 2024
Pluto Tv in Canada Launches Viacom18’s Desiplay Tv, It’s First Hindi Fast Channel

India, April 25, 2024: Pluto TV, a global leader in free streaming television (FAST) has announced that a brand-new DesiPlay TV channel is now streaming in Canada.
Viacom18’s DesiPlay TV is the first FAST Hindi General Entertainment Channel to launch on Pluto TV in Canada, featuring inspiring Indian stories, hand-picked Hindi shows and blockbuster Bollywood movies. Watch the best Hindi TV serials like NAA AANA ISS DES LAADO, COMEDY NIGHTS WITH KAPIL, UTTARAN, MAHAKAALI, RADHA PREM KI DEEWANI, MRS. PAMMI PYARELAL and more shows filled with renowned Indian characters. Viewers favourite Desi TV shows are also available to watch with English subtitles.
“We are thrilled to announce our partnership with IndiaCast on the brand-new DesiPlay TV channel, offering an array of diverse content to Pluto TV viewers across Canada,” said Vanessa Case, VP Content, Pluto TV, Canada. “We are part of a diverse country, and our aim is to curate content that resonates with every viewer.”
Govind Shahi, Executive Vice President, and Head of International Business, IndiaCast Media, said “DesiPlay TV, being the first Hindi general entertainment channel to launch on Pluto TV in Canada, marks a significant milestone as we bring the best of Hindi TV shows and Bollywood movies to South Asians for free. We are committed to entertain our ever-growing ethnic audience in Canada with a diverse array of quality content, ensuring that they experience the richness of Indian culture and storytelling right at their fingertips.”
A few of the amazing series on the Desi Play Channel include:
COMEDY NIGHTS WITH KAPIL
Genre – Comedy
In this celebrity talk show, hosted by Kapil Sharma, the biggest Bollywood stars walk in, while Kapil’s entire family and neighbours’ barge in! This outrageous family has always enthralled and entertained the audiences, with characters including Gutthi, Palak, Bua and Dadi.
MAHAKAALI
Genre – Mythology
If there is one goddess in Hindu mythology who is feared and revered at the same time, it is Kaali – the ultimate destroyer. But her personal life is also a part of this story, including her transformation from a mortal to Mahakaali, the Goddess Parvati and wife to Mahadev.
UTTARAN
Genre – Drama
UTTARAN is a popular Hindi show based on a tale of two friends with completely different backgrounds. Tapasya is the spoiled daughter of a rich man, while Ichha, her best friend, is the maid’s daughter. The series takes an interesting turn when Tapasya gets married, and the best friends are locked in a love triangle.
NAA AANA ISS DES LAADO
Genre – Drama
The critically acclaimed Indian TV show is a social drama that raises a voice against the oppression of women in the Indian hinterlands.
RADHA PREM KI DEEWANI
Genre – Drama
Despite all the differences between them, destiny keeps bringing Radha and Prem together. Will this attraction turn into a love story? One of the best Romantic Hindi shows, only on DesiPlay TV.
MRS. PAMMI PYARELAL
Genre – Comedy
After moving to Mumbai, Param desperately needs a roof over his head, especially when his best friend, Rahul, also gets kicked out of his rented apartment. The duo learns of a house up for rent, but the landlady has one simple condition – her tenants must be married! With no option left, Param and Rahul spin a web of lies and pose as husband and wife. What follows is a hilarious roller coaster ride, packed with friendship, love and absolute chaos.
25, Apr 2024
Back to the Roots for a Sustainable Future:

Nainital, Uttarakhand—25th April 2024: The water conservation initiative in Nainital, Uttarakhand, led by environmentalists Dr. Bikrant Tiwary and Supriya Patil, aims to revive traditional practices to harness rainwater effectively. With a strong women-centric focus, the initiative, which coincides with Earth Day, demonstrates the importance of preserving natural resources.
Chals, large pits dug into hillsides, will be used to store rainwater, with a collective capacity of up to 1.5 million litres. Khals, smaller structures, will hold 625,000 litres of water, ensuring a stable supply during dry periods and preventing soil erosion. With 80% of the workforce comprised of women, the initiative aims to empower them and enhance their role in community development. Beyond water conservation, it promotes holistic community development by replenishing underground springs and supporting biodiversity. What sets this project apart is its self-sustainability, as it does not rely on government funding.
Dr. Bikant Tiwary, known for his transition from the insurance and service sectors to philanthropy, advocates for a greener, sustainable future aligned with the United Nations’ Sustainable Development Goals (SDGs). His vision includes nature conservation, preservation, and promoting tribal art and eco-friendly handicrafts, envisioning a future where indigenous tribes thrive in harmony with nature. Additionally, he spearheads a pioneering initiative to preserve over 15 million litres of rainwater annually under his Individual Social Responsibility, marking a significant step towards environmental sustainability.
Supriya Patil, a seasoned environmentalist, has led impactful initiatives, including planting 17 million trees in India and Africa. She emphasizes merging sustainability with social impact and aims to plant millions more trees for carbon reduction and rural community empowerment.
The focus is on expanding this initiative to states like Jharkhand, Odisha, West Bengal, and Maharashtra. Dr. Bikant Tiwary’s commitment to reviving traditional wisdom serves as a model for achieving water security and sustainable livelihoods in Nainital and beyond, highlighting the effectiveness of grassroots initiatives in addressing environmental challenges.
25, Apr 2024
CNBC-TV18 and HSBC India Champion Gender Equality with the second season of Future. Female. Forward
25th April 2024: CNBC-TV18 organized an intimate chapter of Future. Female. Forward Season 2: The Leadership Circle – Mumbai Edition, presented by HSBC India. This significant initiative aims to bridge the gender gap and engage in impactful conversations to promote gender equality. The event was held at ITC Grand Central, Mumbai on April 18, 2024, and was attended by prominent figures from business, entrepreneurship, policy, entertainment, and politics.
The Leadership Circle aimed to go beyond traditional networking events by establishing a forum where decision-makers and influential leaders gathered to promote true parity. This chapter welcomed prominent female leaders to share their experiences, encouraging meaningful dialogue and effective collaboration.
The evening kickstarted with a welcome address by Shereen Bhan, Managing Editor, CNBC-TV18. She said, “CNBC-TV18’s Future. Female. Forward. initiative has collected narratives of numerous women across various spheres of life. We have taken our campaign and conversations to global forums with the World Economic Forum in Davos. Our initiative has honored women who have opened new doors of opportunity. Future. Female. Forward. focuses not just on maintaining women’s presence in the workplace, but also on reclaiming their individuality and promoting empowerment. The initiative brought together leaders from the private sector, governmental, and social sectors.”
The first fireside chat of the Leadership Circle’s Mumbai edition featured Masaba Gupta, Fashion Designer, Entrepreneur, and Actor in conversation with Shereen Bhan. Talking about the plans for House of Masaba, she said, “We will have a significantly larger retail footprint across India and globally. Currently, we operate around 17 stores across India, and we aim to increase this number to between 35 and 40 in the upcoming years. Additionally, we have exciting new categories and product extensions in the pipeline. We are gradually shifting towards the luxury market, recognizing the dynamic nature of today’s Indian market. I used to say, people loved heading West, finding joy in opening stores in New York or Dubai. But today, we’ve got it all right here in our Indian market.”
The evening moved ahead with an enriching panel discussion on the topic ‘Lessons in Leadership’ with Naiyya Saggi, Co-Founder, of Good Glam Group & CEO, of Good Community; Radhika Gupta, Managing Director & CEO, of Edelweiss Mutual Fund; Neera Nundy, Partner & Co-Founder, Dasra; Neetu Kashiramka, Managing Director, VIP Industries Limited; Deepali Goenka, Managing Director, Welspun Living Limited; Aparna Piramal Raje, Writer & Public Speaker, and Dr. Aparna Bandodkar.
Reflecting on her journey, Radhika Gupta, MD & CEO of Edelweiss Mutual Fund, stated, “A defining moment for me was when I walked onto the stage at the Jio Theater without informing my family or colleagues, ready to open up to 500 strangers about my experiences. Supported by the encouragement of a mentor, I was uncertain about the effect my words would have. By embracing my vulnerabilities, I discovered strength and built a greater sense of self-assurance. I realized that my flaws were not weaknesses but rather connections to others. Sharing my story turned into a beacon of hope for many who were on similar paths.”
Neetu Kashiramka, Managing Director, VIP Industries Limited speaking about her journey of overcoming societal taboos said “I come from a conservative Marwadi family where even attending college was a challenge. Despite my father’s pressure to marry at 20, I was resolute about pursuing a career. It took tears and persistence to gain his approval. The next hurdle was finding a progressive partner who would respect and support my ambitions. With confidence, I approached my husband-to-be, laying out my expectations. His unwavering support and sacrifices have been crucial to my career success. From starting as an assistant manager to becoming a vice president, I’ve achieved milestones beyond imagination. Each step, from K-11 to VIP Industries, has been driven by determination and a commitment to excellence.”
Naiyya Saggi, Co-Founder, of Good Glam Group & CEO, of Good Community said “At its core, we are fostering a community where both remarkable women and men unite. Growing up, my mother was an indomitable force who shattered stereotypes, ensuring that gender was never a barrier in my life. Entrepreneurship, particularly founding Baby Chakra, opened my eyes to the existing disparities. We encountered difficulties in persuading male investors, but we never gave up. I was recently elected to the governing council of the Mumbai Tech Entrepreneurs Association, where I advocate for increased female representation. As I prepare to become a mother for the second time, my journey is a testament to the power of persistence. Each challenge we overcome not only advances our cause but also sets the stage for others to follow. We aim to create a domino effect, where each success story motivates many more to embark on their paths.”
Sohini Chattopadhyay, national-award-winning film critic, journalist, and author delivered a special author session about the growth of Women in history, specifically women in sports.
The event’s concluding discussion session on partner perspectives on ‘Championing Diversity and Inclusion’ was led by Amitabh Malhotra, Head of Global Banking of HSBC India. Talking about the diverse culture and various programs for women, he said, “At HSBC, our dedication to promoting diversity and inclusion extends beyond individual stories to a collective effort. Our ‘Power to Her’ initiative, aimed at reintegrating skilled women back into the workforce after career breaks, illustrates this commitment. Achieving an impressive 60% conversion rate to full-time positions underscores our resolve to leverage diverse talent pools and cultivate upcoming leaders. Likewise, our ‘Ascent’ program empowers senior female leaders by enhancing their self-awareness and leadership capabilities, leading to more than 50% advancement into new roles.”
CNBC-TV18’s Future. Female. Forward – The Women’s Collective was proudly presented by HSBC India. It is co-presented by HCLTech, and ITC, FedEx, Reliance supported the initiative as Associate Partners, with Industry Partner, FICCI.
25, Apr 2024
This Sunday, Comedy Genius Shekhar Suman Graces ‘Madness Machayenge – India Ko Hasayenge’

This Sunday, Shekhar Suman will be a special guest on Sony Entertainment Television’s comedy show, ‘Madness Machayenge – India Ko Hasayenge!’With rib-tickling gags and hilarious banter, the seasoned comedians promise to make everyone laugh out loud with their impeccable comic timing!
From Gaurav Dubey leaving everyone in splits with his role as a director to Siddharth Sagar and Sugandha Mishra teaming up for the ‘Khilji Act,’ viewers are in for a fun treat! Gaurav More will be seen breathing life into Aamir Khan’s iconic character from the film ‘Rangeela’, while Hemangi Kavi plays a ‘Daily Soap Actress’ respectively. Last but not the least, Shekhar Suman, who is known for his talk shows will present a stand-up on the ordinary life of human beings and the difficulties one faces through this journey, inviting a standing ovation from one and all.
Talking about this weekend’s episode, Gaurav Dubey says, “I was rather nervous but excited as well to perform in front of the great Shekhar Suman ji. It took me back to the days when he was a judge on a show. My joy knew no bounds when he not only praised my performance but also generously acknowledged my previous work. His genuine support and willingness to aid others in their artistic endeavours is a rare trait among celebrities.”
This Sunday, tune in to ‘Madness Machayenge – India Ko Hasayenge’ at 9:30 PM only on Sony Entertainment Television!
24, Apr 2024
DSC Hosts 28th Annual Convocation, unveils ‘Maverick of the Year’ Award
New Delhi, April 24th, 2024: The Delhi School of Communication (DSC) hosted its 28th Annual Convocation ceremony, today, at Alliance Francaise, Lodhi Estate, New Delhi. The event marked the culmination of the two-year Post Graduate Diploma Programme in Communication (PGDPC) for Batch XXVIII, celebrating the student’s academic achievements and their transition into professional life. The convocation ceremony witnessed the presence of esteemed guests, including Mr. Amit Mishra, CEO of MSL South Asia, as the Chief Guest, and Mr. Chetan Mahajan, Founder & CEO, of The Mavericks was the Guest of Honor.

In a significant move, DSC unveiled the ‘Maverick of the Year Award,’ a new accolade instituted by The Mavericks, a leading communications firm, to identify and celebrate individuals who have demonstrated remarkable proficiency in harnessing the power of communication. The award seeks to honor the best performer based on various parameters of excellence, including academic performance, internships, projects, presentations, overall discipline, and interpersonal skills.
Mr. Chetan Mahajan expressed his enthusiasm for the initiative, stating, “DSC has been at the forefront of breeding integrated thinking and blended communications approaches in its pedagogy. At Mavericks, we believe in true integration to build, grow, and sustain brand reputation. It is an absolute honour and privilege to partner with DSC in further fostering the culture of integration by strengthening the link between theory and practice and an orientation that will allow the students to future-proof their careers.”
He added, “Be overprepared for every opportunity that comes your way. Take your own path —- Be a Maverick!”.
The prestigious award entails a cash prize of Rs. 75,000, accompanied by a Certificate of Merit and an offer to join The Mavericks. It provides an exceptional opportunity for the recipient to further their professional journey.
Prof. Ramola Kumar, Dean of DSC, emphasized the institution’s dedication to exploring cutting-edge avenues of communication. “At DSC we navigate the complexities of the modern world, and we realize that it’s imperative for us to explore unconventional means of interaction and teaching technology. Communication has evolved today and represents a fascinating frontier in human connection, and we believe it deserves recognition and celebration,” she said.
During the event, graduating students were awarded certificates and recognized with various accolades, including medals and subject-specific awards.
The prestigious bronze medal went to Rwitika Ghosh, the silver medal was awarded to Rainee Kaur, and the gold was bagged by Mahek Sheikh. The Surojit Lahiri Memorial Award for Holistic Excellence went to Atharva Sardeshpande.
As DSC’s Batch XXVIII embarks on their professional journeys, the institution continues its tradition of securing placements for its graduates in premier marketing, digital marketing, media management, research, PR, and advertising agencies, further solidifying its reputation as a breeding ground for talent in the communications industry.
24, Apr 2024
Bollywood Star Aayush Sharma Graces Kolkata with His Presence at Ruslaan’s Launch

Kolkata, 24th April, 2024: Aayush Sharma, known for his captivating performances, particularly in action-packed roles, expressed his heartfelt gratitude to his fans in Kolkata for their overwhelming love and support at the city tour event of his latest film, Ruslaan.
The highly anticipated film featuring Aayush Sharma alongside an ensemble cast including Sushrii Mishraa, Jagapathi Babu, and Vidya Malvade, has been generating buzz for its gripping storyline and adrenaline-pumping action sequences. From heart-stopping chase scenes to intense combat sequences, the film promises to deliver an exhilarating experience for audiences nationwide.
During his visit to the cultural hub of Kolkata, Aayush Sharma engaged with fans at one of city’s famous mall. Immersing himself in the vibrant atmosphere of the city, he indulged in local delicacies and embraced the warmth and hospitality of Kolkata.
During his day out in Kolkata, Sharma was deeply moved by the city’s rich culture of cinema. He found himself immersed in the vibrant ambiance of Kolkata, feeling a sense of kinship with its people who share a deep-rooted passion for storytelling. From its bustling streets to its iconic landmarks, Kolkata resonated with Aayush, making him feel right at home amidst its lively atmosphere. The city’s affinity towards cinema, art, and culture left a lasting impression on him.
Produced by KK Radhamohan of Sri Sathya Sai Arts and directed by Karan L Butani, Ruslaan promises to be a spectacle that will captivate audiences with its thrilling action and heartfelt drama. As the film continues to garner attention and anticipation, Sharma remains grateful for the immense love and support from his fans in Kolkata and across the country.
Ruslaan is set to hit cinemas nationwide on April 26, 2024, promising audiences an unforgettable experience filled with action, emotion, and entertainment.
23, Apr 2024
The Ponty Chadha Foundation successfully concludes the 3rd edition of Ghaziabad Golf Championship

Ghaziabad, 23rd April, 2024: Ponty Chadha Foundation (PCF), the CSR arm of Wave Group today hosted ‘Ghaziabad Golf Championship’ at the Wave City Golf Range. This was the 3rd edition of ‘PCF Golf Tournament’.
While Bhuvi Srivastav, Shaswat, Maaz Mansoor and Shivraj Pratap emerged as the winners in the kids category, WG CDR. Rahul Sharma, Mr. Wazir and Thirath Anana emerged as the winners in the adult category.
More than 100+ participants registered for the tournament in two categories – Under 16 and Above 16. The tournament commenced at 07:00 AM and concluded at 12 PM. Golf enthusiasts, both players and spectators, gathered to witness outstanding performances and celebrate the spirit of sportsmanship.
Mr. Rajiv Gupta, Managing Director of Wave Group, said, “We extend our heartfelt congratulations to all participants who showcased their remarkable talent and enthusiasm on the ground. This tournament’s success is a testament to the collective effort of everyone involved. This event reinforces our commitment to nurturing sports talent within our community.”
Participants across all categories displayed exceptional skill and determination, making it a tough competition. Prizes were awarded to the winners, acknowledging their outstanding achievements and encouraging them to continue their journey in golf.
22, Apr 2024
Mumbai Comic Con 2024 with Comedy Central India and Vh1

Mumbai, 22nd April: Hey there, Mumbai! Prepare your capes and witty one-liners because Mumbai Comic Con 2024 is gearing up to be an absolute blast as Comedy Central India and Vh1 are stepping into the spotlight for this year’s extravaganza, set to unfold on April 20th-21st at the Jio World Convention Centre in BKC.
Get ready to dive headfirst into the world of cosplay and comedy, where you can celebrate all things hilarious while paying homage to your favorite shows like The Office and Brooklyn Nine-Nine. And that’s not all! Vh1 Ani-Nation is bringing a touch of anime magic to the mix, ensuring there’s something for every fandom under the sun.
Stop by our booth for some seriously fun games tailored to your favorite shows. Ever dreamt of solving mysteries like Jake Perlta? Well, dream no more because we’ve got you covered! But wait, there’s more! Channel your inner artist and snap your way into comic couture with our robotic sketch sessions. And mark your calendars because we’ll be hosting an epic trivia showdown at the Comic Con main stage on 21st April at 3:30 PM. Trust us; you won’t want to miss it!
With unlimited games, a plethora of cool merchandise, and guaranteed laughs, Mumbai Comic Con 2024 promises to be an event for the ages. So, don’t forget to swing by, say hello, and snag some fantastic giveaways while you’re at it. See you there, Mumbai!
