15, Feb 2024
Amway India launches ‘Pehal’ – An initiative towards supporting Women’s Economic Empowerment
New Delhi, 15 th Feb 2024 – In a steadfast commitment to community development, Amway India, one of the leading FMCG Direct Selling companies, championed the cause of women empowerment amongst less privileged with the introduction of ‘Pehal’ under its Nari Shakti Project in collaboration with its NGO partner, Deepalaya. Unleashing the potential of a collective endeavor, Pehal stands as a unique platform empowering less privileged women to initiate and establish sustainable enterprises for economic sustainability. Functioning as both a production center and a retail outlet, Pehal will be run by 40 women beneficiaries of Project Nari Shakti, a skill development and livelihood program dedicated to empowering women.
The initiative was inaugurated by Shri. Lachhiram Naib Tehsildar, Mr. Rajneesh Chopra, Head, Amway India, Mr. Ajay Khanna, CMO, Amway India, and Dr. George John, Secretary & Chief Executive, Deepalaya, besides other officials from Amway India and Deepalaya.
Speaking on the occasion, Mr. Rajneesh Chopra, Head , Amway India said, “In today’s dynamic world, women stand as powerful agents of change, defending essential values and driving progress. Reflecting this momentum, the Ministry of Statistics and Program Implementation report indicated women constitute 1 13.76% of entrepreneurs in India, revealing vast opportunities for economic independence. At Amway, we believe that women play a pivotal role not only in driving economic growth but also in shaping the broader fabric of our society. With this unwavering commitment, we introduced Nari Shakti – a women’s livelihood program in India to empower less privileged women to achieve economic sustainability. It gives us a sense of fulfillment that the initiative has transformed the lives of over 35,000 individuals, including 3000+ women since its inception. Remarkably, 80% of these women have attained self-sufficiency in their livelihoods. We firmly believe that the introduction of the Pehal initiative will catalyze our efforts by actively fostering the growth of a vibrant entrepreneurial ecosystem led by women at the grassroots level. It stands as a testament to our commitment to diversity and inclusivity, aligning seamlessly with our broader vision of women’s empowerment. Our heartfelt wishes to all the women of Pehal as they embark on their journey towards self-reliance and economic sustainability. Together, we pave the way for a brighter, more inclusive future.”
Pehal is a special project focusing on women’s livelihood that serves as both a production center and retail outlet, run by 40 women who are direct beneficiaries of Project Nari Shakti- a women’s skill development and livelihood program by Amway India. This initiative aims to offer a diverse array of high-quality handmade products, including apparel, home décor items, kitchen essentials, fashion accessories, and more. Additionally, Pehal is committed to providing practical skills development training to 200+ new students, fostering growth and empowerment among women. Amway India is dedicated to providing essential funding for the establishment and administration of the center to its implementing partner, Deepalaya, for an initial three-year period. Deepalaya will play a pivotal role in imparting marketing and sales training, empowering women to establish and sustain their enterprises successfully.
Speaking on the collaboration, Dr. George John, Secretary & Chief Executive, Deepalaya stated, “We are delighted to strengthen our partnership with Amway India with this ‘Pehal’ initiative under Project Nari Shakti. Deepalaya is committed to the upliftment of women, and, through this collaboration, we aim to fortify Self-Help Groups and empower local artisans. By promoting women’s entrepreneurship and providing comprehensive training, ‘Pehal’ is a significant step towards economic sustainability and socio-cultural enhancement. Together with Amway India, we look forward to making a lasting positive impact on the lives of women in Sohna, Haryana, and contributing to a more inclusive future.”
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- By Rabindra
15, Feb 2024
Movie ‘Brown Heart’ by Indo American filmmaker & physician Dr Nirmal Joshi
Hyderabad, 15th February 2024: Indo-American filmmaker and physician Dr Nirmal Joshi and renowned cardiac surgeon Dr Prateek Bhatnagar, Chairman, Cardiac Surgery and Chief Cardiac surgeon Virinchi Hospitals held a press conference today at Virinchi Hospitals, Banjara Hills Hyderabad.
USA-based Dr Nirmal Joshi is shooting a film that deals with the high incidence of heart disease seen in Indians all over the world. Dr Joshi is interviewing leading heart specialists of the world and enumerating their experiences in treating the patients. He has completed the shooting in the US & UK and is now shooting the Indian leg.
Dr Nirmal Joshi addressing the media said that India has unequivocally some of the best doctors in the world, whether they are practicing in India or abroad in UK, USA, Australia or wherever, the Doctors make a name for themselves like no one else and that he is very proud of that. The film he is producing is called the “The Brown Heart” He has done about 35 to 40 years of healthcare practice, taken care of patients. When he takes care of a patient, he impacts that one life, similarly when Dr Bhatnagar takes care of that person, he impacts that life. He (Dr Joshi) thought that he needs to do much bigger, which impacts several lives simultaneously, which is what led him to conceptualize the concept of brown heart. The reason for calling this, Brown Heart is that Indian heart is unique, the reason why it is different, it is well known now that a lot of people suffer from heart attacks very early in life, many die of heart attack very early in life. 50% of the heart attacks across the world in Indians/and persons of Indian Origin occur in people less then 50 years of age. Among Indians the incidence of heart disease is 2 to 4 times more than others. There were deaths reported during Garbha performance, of people exercising in Gym who were 19, 25, 30 years old; they had sudden deaths due to heart attack. To quote a latest instance he cited that Dr Bhatnagar has operated on a person as young as 19-years-old.
Dr Joshi vehemently stated that such instances as above have to stop right away and that is the prime reason and motivational driver to produce this documentary “The Brown Heart”. He also mentioned that while the medical community often voices its concern to the people through various forums people have not taken serious note of it which propelled him to do something on a much bigger scale through a real film with real characters and instances of life and experiences to awaken Indian Youth and Indian populace across the world. He then gave shape to the idea and together with his wife and went across the world to talk to experts and also to capture human stories of patients they treated and what the patients underwent in their lives by doing or not doing certain things to get a heart attack. His team is putting all of this together in the form of a beautiful story, which will be very engaging for people to be able to look at and relate thereto and benefit from the living experiences of other patients. The last one third of the film will be focused on what one can do about this problem of early onset of heart disease. The release of the film should be sometime in June 2024. He mentioned that Dr Prateek Bhatnagar has phenomenal talent, and he has narrowed down to a particular surgery called BIMA Grafting, which he has absolutely mastered.
Dr Joshi added that in Hyderabad, Dr Prateek Bhatnagar, a top heart surgeon, has been chosen to feature in the film and explain what ails the Indian hearts. Dr Bhatnagar is a world authority in BIMA bypass surgery, a method of bypass surgery that gives more than 20 years of benefits. In BIMA bypass surgery there are no cuts in legs or hands and is hence the most painless and trauma less surgery. He expressed happiness at the overall improvement in the healthcare infrastructure in India and also lauded the facilities available in Virinchi Hospitals.
Dr Prateek Bhatnagar spoke about the wide benefits of BIMA bypass surgery and how this surgery, done at less than 1% risk in standard cases, has already improved the quality & quantity of life in his patients. He stated that all patients needing a bypass surgery of the heart should get a BIMA bypass surgery for maximum benefits. BIMA bypass surgery gives long life to the patient, as it’s done not in the conventional bypass surgery mode where there would be stoppage of heart and long cuts on the chest and legs or hands. Instead there are no long cuts on the chest, Heart is not stopped but it continues to beat during the surgery, artificial heart lung machine is not used and there are no cuts for veins on the legs or hands. Surgery is done on a beating heart, with that all the risk factors like stroke, kidney damage, liver damage etc can be excluded.
Mr V Satyanarayana Vice Chairman Virinchi Group felicitated Dr Nirmal Joshi and Dr Prateek Bhatnagar and lauded their commitment to the spread of education to prevent cardiovascular disease and Dr A Sai Ravi Shanker, President Virinchi Hospitals proposed a vote of thanks.
15, Feb 2024
Avaada Group’s Green Hydrogen Project in Odisha Breaks Ground, Chief Minister Shri Naveen Patnaik lays Foundation Stone
Lucknow, February 15, 2024 – Foundation stone for Avaada Group’s Green Hydrogen project was laid down today by the Honorable Chief Minister of Odisha Shri Naveen Patnaik in Gopalpur, Ganjam. The ceremony was attended by esteemed dignitaries, stakeholders, and representatives from various sectors, underscoring the significance of this milestone in advancing sustainable energy initiatives in the region.
This mega clean energy project aligns with India’s aspiration to be a global green hydrogen manufacturing hub. It is slated to create a far-reaching positive impact both economically and socially, nearly 1,600 direct and 4,000 indirect employment opportunities will be generated during implementation.
Avaada Group’s Green Hydrogen division has been making significant investments to create a Green Hydrogen ecosystem in the state of Odisha. Located in Gopalpur, a deep-sea port, Avaada’s cutting-edge green ammonia storage facility will enable exporting of Green Hydrogen, thereby helping to achieve global Net Zero for hard to abate sectors across the world.
With global efforts intensifying to combat climate change, Avaada is steadfast in its commitment to spearheading sustainable energy solutions. This project represents a bold step towards reducing carbon emissions and fostering a greener economy. By harnessing renewable energy sources, this initiative aims to produce green ammonia without the harmful environmental impacts associated with conventional methods.
Mr. Vineet Mittal, Chairman of Avaada Group, expressed gratitude for the support extended by the Government of Odisha in realizing this ambitious project. Heemphasised the significance of green ammonia as a clean and renewable alternative in various sectors such as agriculture, transportation, and industry.
Avaada’s Green Hydrogen venture aligns with India’s pledge to reduce greenhouse gas emissions under the Paris Agreement. By harnessing renewable energy, the project contributes to Odisha’s renewable energy objectives while fostering job creation and economic growth in the region.
15, Feb 2024
Introducing ITC Engage’s Luxury Mini Eau De Parfum Fragrance Gift sets
Mumbai, February 15th, 2024: A whiff of a signature fragrance has the power to elevate senses and trigger the most heartfelt emotions. Fragrance holds a profound significance in love and romance. It has the power to evoke memories, stir emotions, and ignite desire. This Valentine’s Day, ITC Engage unveils a decadent Luxury Miniature Eau De Parfum Fragrance Gift Set curated with the most sought-after scents that dominate fragrance trends of today.
The fragrances embody the essence of love and celebration, and the exclusive gift sets blend timeless elegance and luxury making it the perfect expression of affection for that special someone and significant other.
Kartik Aryan, Brand Ambassador ITC Engage expresses, “I believe fragrance is not just a scent but a language of love. Resonating deeply with the essence of Valentine’s, a fragrance makes for a beautiful gift. ITC Engage Luxury Mini Eau De Parfum Gift sets are designed to evoke passion, captivate senses, and truly elevate the Valentine’s Day gifting experience.”
Packed in an elegant presentation box, the Gift sets for Him and Her exudes opulence. The beautiful miniature bottles reflect sophistication and are convenient to carry everywhere. The scents bottled together present a melange of different emotions that express love. The Engage Eau De Parfum Minis are an ideal travel companion, perfect for a weekend getaway together.
Tara Sutaria, Brand Ambassador ITC Engage adds, “For me, a fragrance is an emotion. When it comes to gifting, I always choose a present that evokes memory and often find myself exploring fragrances to perfectly suit the personality as well as compliment the occasion. Engage’s beautiful curation of the Luxury Mini Eau De Parfum Gift Sets elevates the celebration of love this Valentine’s Day. It is the perfect gift that exemplifies the allure of romance.”
“Fragrance is a recent passion of mine, and I am intrigued by the power and allure just a whiff of fine fragrance holds. I believe in the intensity of love, and this translates into the kind of gifts that I would personally select. For me, a special fragrance will always have a story. Gifting a fragrance is about sharing the story and the memory of a special moment. The new Luxury Mini Eau De Perfumes from ITC Engage are a great way to express love and illuminate a fragrant memory,” adds Shubman Gill, Brand Ambassador ITC Engage.
15, Feb 2024
Kia India Delivers 71 Specially Customised Carens as Purpose Built Vehicles to Punjab Police
Mumbai, February 15, 2024: After showcasing Carens as Purpose-Built Vehicles at the Bharat Mobility Global Expo 2024, Kia India announced the delivery of 71 specially customised Carens to the Punjab Police. These PBVs will be used as Emergency Response Vehicle (ERV) to provide immediate assistance to citizens during emergencies. With its entry into the PBV segment, Kia aims to address the gap of the diverse mobility requirements of specialised institutions in India.
Kia Carens became the preferred mobility choice of Punjab Police on account of its latest technology, connected features, bigger wheelbase, and better 3rd-row comfort.
The customized Carens features a Smartstream 1.5 Petrol engine with a 6-speed Manual transmission. The PBV includes custom High-Intensity Strobe lights, PA Systems, and ‘Dial 112 – Emergency Response Vehicle’ Decals. It features a higher capacity battery of 60Ah to run the additionally fitted equipment. The Carens has the biggest wheelbase in or above its segment making it a most practical choice for Police Departments. Talking about practicality, the specially designed Carens features 2nd row 60:40 split, 3rd row 55:50 split, all rows adjustable headrests, a 12V Power Socket and 5 USB Type-C Ports to offer utmost flexibility to Punjab Police Officials. Like standard Carens models, the PBV also hosts High Strength Steel structure and all the latest technologies like All Wheel Disc Brakes, ABS, Idle Stop & Go and TPMS, to name a few.
Commenting on the delivery of 71 Carens as PBVs, Mr. Myung-sik Sohn – Chief Sales and business Officer, Kia India, said, “Purpose-Based Vehicles (PBVs) represent the future of mobility as they offer the possibility of extensive customization to meet specific mobility requirements. Kia is proud to team up with the Punjab Police in delivering technologically enhanced Carens as PBVs, tailored to offer the best and safest driving experience, particularly for longer journeys. The spacious interiors and comfortable headrests make it an ideal mobility solution.”
“With strategic partnerships like this, we aim to broaden the appeal of a family mover like Carens to all institutions looking for a 7-seater mobility solution.”
The police car and an ambulance based on the Carens were first showcased at the 16th edition of the Auto Expo in 2023. Kia Carens also won the ‘Indian Car of the Year’ honour in the same year. With the delivery of PBV, Kia restates its dedication to addressing the evolving needs in mobility by providing suitable solutions. The PBVs mirror the shifting patterns in mobility, where vehicles are extensively customizable to meet the demands of both customers and the market, resulting in elevated levels of customer satisfaction. The delivery showcases Kia’s vision of becoming a leader in the global PBV segment by 2030.
15, Feb 2024
HDFC Life and Lokmanya Multipurpose Cooperative Society Ltd. enter into a Corporate Agency Tie-up
Mumbai, February 15, 2024: HDFC Life, one of India’s leading insurers, and Lokmanya Multipurpose Cooperative Society have entered into a corporate agency tie-up that would enable the latter to distribute life insurance products of HDFC Life to its customers.
Established in August 1995, Lokmanya Multipurpose Cooperative Society has more than 200 branches across four states – Karnataka, Maharashtra, Goa & Delhi and offers diverse financial products for investment.
There is a need to enhance the reach of life insurance to a significant part of the Indian population and this tie-up is a step in that direction. HDFC Life offers a wide range of life insurance products, designed to meet various life stage needs of individuals. Through this new partnership, HDFC Life could contribute further towards increasing life insurance penetration.
In FY 2023, HDFC Life has secured more than 68 million lives with an overall claim settlement ratio of 99.7%.
Speaking about the new association, Abhijit A. Dixit – Chief Executive Officer, Lokmanya Multipurpose Cooperative Society said, “I am thrilled to announce a significant milestone for our organisation – a new corporate tie-up with HDFC Life. This collaboration makes a strategic partnership aimed at enhancing the value we provide to our customers and employees alike.
This alliance reflects our dedication to delivering unparalleled service and customer benefits. By partnering with HDFC Life, we expect our offerings to provide enhanced value and support to our clientele. This partnership represents an important step forward in our journey towards excellence. Together with HDFC Life, we are confident to achieve greater heights and empower our employees and customers alike.”
Speaking on the launch, Suresh Badami – Deputy Managing Director, HDFC Life said, “We are happy to announce our partnership with Lokmanya Multipurpose Cooperative Society. This is another step towards achieving India’s vision of ‘Insurance for All’ by 2047. We hope to leverage our distribution strength and take our insurance solutions to their entire customer base and add value to the partnership.”
15, Feb 2024
BIG FM delves into the intricacies of love with its campaign ‘Yeh Ishq Nahi Aasan’
National, 15th February 2024: It’s that time of the year when love fills the air and we see a special celebration of relationships and togetherness. On the occasion of Valentine’s Day, BIG FM, one of the leading radio networks in the country, presents its campaign, Yeh Ishq Nahi Aasan. It celebrates the essence of love by delving into each phase of a relationship through compelling stories, narrated
exclusively by celebrated storyteller Neelesh Mishra on his popular show ‘Yaadon ka Idiot Box’ onBIG FM. While he will share five captivating stories, the campaign will also feature snippets from the love stories of renowned actors like Shreyas Talpade, Karan Singh Grover, and Bharati Singh amongst others, collectively offering listeners a rich spectrum of love to enjoy.
Drawing upon the timeless theme of love, the campaign also emphasizes how having a companion can profoundly impact one’s life. From the exhilarating phase of budding romance, where innocence, excitement, and emotional vulnerability reign supreme, to the challenges and joys of building a life together, navigating through career choices, financial planning, and raising a family, the show
explores it all. Each episode delves into the special details that make each couple unique, sharing real stories that vividly express the diverse range of emotions in a relationship.
Talking about the campaign, Sunil Kumaran, COO, of BIG FM, shared, “As we navigate through life’smany emotions, love stands out as a source of hope and connection. Our latest campaign, ‘Yeh Ishq Nahi Aasan’ for Valentine’s Day, is all about celebrating love with all its complexities, serving as our heartfelt tribute to its enduring power. Through different stories, we endeavor to weave together
tales that beautifully reflect the essence of human relationships. We aim to inspire, uplift, and remind our listeners that love is truly the greatest gift we can share.”
The campaign is extensively promoted across platforms with listeners embarking on this unique journey of love with their favorite storyteller.
14, Feb 2024
Mirror mirror on the wall, what is true and what is false? Know on Showtime
Mumbai, 14th February, 2024: Nepotism ke mukhaute ke picche, aakhir mein har outsider, insider banna chahta hai. Disney+ Hotstar and Dharmatic Entertainment unveil the trailer of their much awaited series, Showtime. The money, the business, the glamour, the relationships, the lifestyle, the inside scoop on all of Bollywood’s best-kept secrets, Showtim is releasing exclusively on 8th March on Disney+ Hotstar. Showtime is helmed by Emraan Hashmi, Mahima Makwana with Mouni Roy, Rajeev Khandelwal, Shriya Saran, Vishal Vashishtha, Neeraj Madhav, Vijay Raaz and Naseeruddin Shah in pivotal roles.
Created by Sumit Roy, Showrunner and directed by Mihir Desai and Directed by Archit Kumar, the screenplay by Sumit Roy, Mithun Gangopadhyay and Lara Chandni while the dialogues are written by Jehan Handa and Karan Shrikant Sharma.
Gaurav Banerjee, Head – Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star said, “Delighted to collaborate once more with Dharmatic Entertainment and Karan Johar for a show that represents everything that’s quintessentially Bollywood. What’s more, the ensemble cast have come together beautifully to give life to what we can confidently say is here to entertain Bollywood fans with a no holds barred behind the curtains drama that is explosive and entertaining”
Karan Johar, Founder and Managing Director, Dharmatic Entertainment said, “Showtime is a show that showcases so many different shades of the industry. While there’s showbiz, glitz, glamour, drama it also touches upon the unspoken emotional rollercoaster that people go through behind the sets. The show is an attempt to bring audiences closer to the lives of people in the industry and to show what goes behind the making of a show/movie. It has a little bit of everything and there’s no better place than Disney+ Hotstar to tell such a story.”
Apoorva Mehta, CEO Dharma Productions & Dharmatic said, “At Dharmatic, we are always eager to tell stories that excite and intrigue the audiences, nudging them to think. Showtime is our first fictional series association with Disney+ Hotstar and there isn’t a better story than this to tell. The series will delve into the underbelly of Bollywood, shedding light on the studio-wars, power struggles and all that conspires behind the scenes, the making of films and more. We hope that audiences enjoy the show as much as we did while making it.”
Showrunner and Director Mihir Desai said, “Forget the velvet ropes and red carpets, “Showtime” rips back the curtain on the Bollywood you don’t often see. It’s a drama dripping with grit, glamour, and gossip that fuels the industry. This is the backstage world, where dreams are chased, deals are cut, and egos clash – all with a healthy dose of humor. And what a pleasure it was to work with Emraan Hashmi! Let’s face it, the man’s on a roll – we call it the Emraan-aissance! He leads a stellar cast, backed by the production powerhouse Dhamratic Entertainment and Sumit Roy’s insider knowledge. This is my second collaboration with Disney+Hotstar and I hope it’s a fun and entertaining watch for their wide range of subscribers.”
Creator Sumit Roy said, “Having been in the industry for years, we wanted to tell a story like Showtime that spills the tea about what goes on behind the scenes in Bollywood – gives you the masala behind our masala movies. The show is an insider account of the glitter, glamor, ego battles and power struggles in the world of showbiz. We wanted the sets to reflect the grandness of Bollywood and give audiences a larger than life experience. Every character will feel recognisable and has traits that are based on actual stars and filmmakers, many of the plot lines are culled from real life industry stories – viewers can enjoy playing guessing games to figure out who or what we’re referring to. The series doesn’t pull any punches, reveals many industry secrets and even explores the darker underbelly of the fraternity – showing you all that glitters in Bollywood isn’t gold. We hope viewers enjoy watching it!”
Emraan Hashmi added, “Having worked in the industry for over two decades, I have not come across a script like Showtime. To play the character of Raghu Khanna, who is always at the top of his game, was indeed challenging and creatively enriching. Showtime is a story that resonated with me at various levels. I have struggled my way up in the industry so I do understand the insider-outsider debate that is popular in this fraternity. At the same time, the Industry has space for everyone who is passionate and hardworking. Showtime will expose many realities of Bollywood but again, who thought that I would be a part of a series as a privileged heir to a legacy and what is more interesting than the fact that Karan Johar himself is making a show on nepotism with outsiders. I enjoyed collaborating with Disney+ Hotstar, Dharmatic Entertainment, Directors Mihir and Archit and hope audiences enjoy the world of Showtime.”
~Showtime will be releasing on 8th March, 2024, only on Disney+ Hotstar~
14, Feb 2024
1 Telangana Girls BN NCC, Secunderabad Commemorates National Women’s Day
INDIA, Hyderabad 14 February 2024 : 1 Telangana Girls Bn NCC, Secunderabad marked the celebration of National Women’s Day on February 13, 2024, with a remarkable display of solidarity and empowerment. Under the guidance and supervision of the commanding officer, Lieutenant Colonel Pradeep Kumar, and Adam officer Major Chamundi M, the day was commemorated with a series of impactful events. The rally was conducted under the aegis of NCC, Gp HQ Secunderabad.
The commemoration commenced with a stirring 5.5km rally, which commenced from the unit premises and traversed through the vibrant streets of Secunderabad, culminating at Rashtrapati Nilayam. This symbolic journey, led by 215 spirited girl cadets, 2 officers, 5 ANOs, 3 GCIs, and 11 PI staff, resonated with the essence of Sarojini Naidu’s indomitable spirit and unwavering dedication to the empowerment of women.
All the rally, participants adorned banners and posters highlighting the theme of “Nari Shakti” and women empowerment, infusing the atmosphere with a palpable sense of enthusiasm and determination. Each step taken during the rally served as a testament to the collective resolve to uphold the principles championed by Sarojini Naidu, whose legacy continues to inspire generations of women across the nation.
The success of the event was further amplified by the unwavering support and encouragement from the Rashtrapati Nilayam authorities. Dr. Rajani Priya, the manager of Rashtrapati Nilayam, extended her wholehearted support to the initiative, highlighting the importance of recognizing and celebrating the contributions of women in all spheres of life.
In addition to the rally, various engaging activities and interactive sessions were organized throughout the day, aimed at fostering a culture of gender equality and empowerment. The participants actively engaged in discussions, nukkad natak and cultural performances, reflecting upon the achievements and challenges faced by women in today’s society.
The celebration of National Women’s Day by the 1 Telangana Girls NCC unit not only served as a platform for empowerment but also as a testament to the unwavering commitment towards promoting gender equality and inclusivity. As the nation continues its journey towards progress and development, it is initiatives like these that serve as beacons of inspiration, igniting the flame of change and transformation.
14, Feb 2024
Nexus Select CITYWALK Launches “Serving with Love”
New Delhi, February 14, 2024: This Valentine’s Day, Nexus Select CITYWALK, the capital’s premier shopping destination, is spreading love and flavor with its “Serving with Love” campaign. Partnering with renowned chefs and popular social media influencers, the campaign promises culinary expertise and heartwarming entertainment.
Saatvik, Andrea’s Eatery, and Harajuku Tokyo Café. Each chef will be paired with a charismatic influencer – Akshat Kapoor, Arjun Madan, and Pavithra Paruthi respectively. Together, they’ll embark on a culinary journey, whipping up delicious Valentine’s Day specials while engaging in lighthearted conversations about love, life, and their passion for food.
Viewers will be given a unique glimpse into the chefs’ personalities and culinary styles as they answer fun questions. The videos will showcase the chefs’ expertise and highlight the delectable special dishes created exclusively for this campaign, available only at Nexus Select CITYWALK throughout February.
This Valentine’s Day, let Nexus Select CITYWALK be your destination for love, laughter, and unforgettable culinary experiences.
