19, Oct 2023
Servotech Power Systems Ltd. inks MoU with IIT Roorkee to Develop Rectifier Units of CCS2 Chargers and Onboard Chargers for Electric Vehicles
New Delhi 19 October 2023: Servotech Power Systems Ltd. (SPSL), India’s leading EV charger manufacturer has recently signed two MOUs with IIT Roorkee to develop state-of-the-art rectifier units for CCS2 chargers and Onboard EV chargers for 2, 3 and 4 Wheelers.
The rectifier unit is an integral component of the CCS2 charger that is currently imported. This collaboration will boost domestic manufacturing capabilities and promote the growth of the domestic EV industry. The onboard charger for electric vehicles is a compact and lightweight charger designed to be mounted directly on two-, three—, and four-wheelers, eliminating the need for a separate charger and enhancing the convenience and user-friendliness of electric vehicles. The onboard charger developed through this collaboration will pave the way for Servotech to expand as a leading OEM supplier for the two-, three– and four-wheeler charger market.
On this Occasion Raman Bhatia, MD of Servotech Power Systems said, “The two, three and four wheelers charger market of India unfolds as a significant yet untapped territory. With an influx of Chinese components dominating the current scenario, Servotech has expanded itself as the leading OEM supplier of onboard chargers specifically designed for Indian electric vehicles.
The Company will now be manufacturing high-quality onboard chargers. This development strengthens our commitment to making the Make in India concept a reality in the true sense for the adoption of sustainable technologies in the EV ecosystem. Furthermore, our collaboration with an esteemed organization like IIT Roorkee is instrumental in reinforcing our goal of making India self-reliant as well as making Servotech a leading global leader of EV Industry”.
Prof. Mukesh Pathak, Principal Investigator in the Department of Electrical Engineering at IIT Roorkee expresses his views on this partnership, “We are delighted to partner with Servotech Power Systems to design and develop EV charging technology. These collaboration are a testament to our commitment to developing innovative and indigenous solutions for the Indian EV industry. We believe that the EV charging technology developed through these collaborations will play a key role in accelerating the adoption of electric vehicles as well as will be pivotal in transforming the way we think about transportation and energy consumption in India.”
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- By Rabindra
19, Oct 2023
The EO Gurgaon Swings Close the “Relive the 2011 World Cup Glory” of Indian Cricket Veterans
New Delhi, October 19, 2023, | Extending their portfolio of high-profile events, Entrepreneurs Organization, Gurgaon Chapter orchestrated an unforgettable event that beautifully merged cricket and entrepreneurship. Titled “Relive the 2011 World Cup Glory,” the event featured cricketing legends Virender Sehwag, Yuvraj Singh, and Harbhajan Singh, who recounted their incredible journey to victory in the 2011 ICC Men’s World Cup.
Kicking off with Aditya Tulsan’s, Learning Chair of EO Gurgaon, insightful keynote, the audience was treated to personal anecdotes, delving into the transformative power of cricket and its resonance with ordinary citizens. He set the tone on how much there is for entrepreneurs to learn from the perseverance and preparation of these WC 2011 champions. Mr. Vipul Jain, EO Gurgaon’s current President, highlighted the event’s unique blend of cricket fervour and entrepreneurship, transcending the conventional business-focused agenda.
Renowned sports presenter Riddhima Pathak adeptly moderated the session, coaxing the cricketers to share unique stories and valuable lessons. Virender Sehwag regaled with tales of his aggressive style, citing an off-handed comment by the opposition as motivation for the memorable four 4s against Pakistan. He shed light on the extensive preparations for the World Cup 2011 started in 2008 itself, emphasizing that every match during this 3 year period was treated like a knockout, fostering mental growth and preparing for the eventual challenges.
On being asked if he felt any pressure to convert his 90 runs to a century, Virender Sehwag shared how he approached the opportunity statistically. He said if he scored one run in each ball then there were 10 chances for him to lose his wicket. Instead, he tried to close the gap with the statistically fit option of scoring a century in the next two balls with a 4 and a 6.
Among jokes and anecdotes, Sehwag also took the time to appreciate Yuvraaj Singh’s contribution to the 2011 World Cup, saying, that without ‘Yuvi’, India would not have made it to the Semi-Finals.
Yuvraj Singh’s journey was profound, from World Cup triumph to chemotherapy. He shared how he had begun to experience pressing symptoms during the World Cup preparations, but he was undiagnosed then. The World Cup demanded full attention and grit, so he just persevered keeping in mind the larger goal. Continuing to talk about his battle with cancer, he emphasized the need for resilience and giving back through his foundation, YuviCan.
He also expressed gratitude for playing alongside Sachin Tendulkar, who not only guided him during his tough times but also became his motivation to win the cup. One of his remarks that also hit home was Singh advice on handling life by maintaining a steadfast mindset even after poor performances.
Harbhajan Singh added a unique perspective on India-Pakistan matches and the intense pressure in homeland games, especially getting match tickets for friends & family. When questioned about his pre-match superstitions, Harbhajan candidly shared his experiences, stating that he had experimented with different rituals, ultimately leaving the outcome to a higher power.
Addressing a difficult loss against South Africa, Singh revealed that it was a topic that nobody spent time discussing immediately after the match but rather chose to move on. He emphasized the resilience required to bounce back after such defeats, a sentiment echoed by many professional athletes.
In response to a business-related query, Singh drew parallels between the challenges faced in personal and professional life. He stated that cricketers, like entrepreneurs, experience the cyclical nature of success and failure. He jokingly mentioned how business orders can be realized again soon, but the chance at a World Cup comes only once in 4 years.
Commenting on the resounding success of the event, Mr. Vipul Jain, Current President of EO Gurgaon, said, “We wanted to congregate all our members to lean into the cricket fever in the air. , It is an atypical EO event, where the binding theme was essentially – fun and reliving the 2011 Victory, and we wanted to call the champions themselves to give us that inside edge. Whenever there is a story, there is a learning, and this is how this event was aligned to our theme of “Learn. Act. Inspire.” It’s not just a physical sport.
The mental dexterity that goes behind their game is parallel with an entrepreneur’s journey. We must train ourselves, and be mentally prepared for failures, let downs. Yuvraj’s story of winning the World Cup, getting diagnosed immediately after, and then returning to the field is as motivating as it is shocking. As entrepreneurs, we get to the pinnacle of success, we fail, we stand up again. So, it is always great to learn from such champions.”
The event concluded with a heartfelt gesture, as the cricketers were felicitated with paintings created by autistic children, along with donations in their names. The EO members shared memorable moments with the cricketing icons, marking a successful culmination of an extraordinary event aligned with the theme of “Learn. Act. Inspire.”
19, Oct 2023
9ICE Launches the ‘Be Together Studio’ Project to Support Delhi’s Sufi Music Talent
9ICE, the eminent purveyor of premium quality products, has launched its groundbreaking ‘Be Together Studio Project’ with unbridled zeal and optimism. This visionary initiative is a resounding testament to their unwavering commitment to nurturing and uplifting the pool of ambitious Sufi singers in Delhi/NCR, who yearn for a grand stage to showcase their artistic prowess.
Under the 9ICE Music venture, the ‘Be Together Studio’ campaign extends a coveted invitation to these gifted artists, granting them unfettered access to cutting-edge recording facilities. They will have the opportunity to professionally immortalize their compositions and carry on the Sufi music tradition. Each artist will craft not only a song but also an accompanying video, both destined for the public’s eager ears and eyes. This melodious journey will unfold in a continuous cascade of monthly releases, spanning over a year, commencing this November.
This endeavor is not just about music; it’s a vibrant celebration of cultural diversity and a fervent commitment to nurturing artistic brilliance. 9ICE has embraced this noble mission to empower and elevate Delhi’s burgeoning Sufi music scene, providing a common platform for these exceptional artists to showcase their extraordinary talents and perpetuate the cherished legacy of Sufi music.
Shaleen Mathur, the dynamic CEO of 9ICE, has articulated his resolute enthusiasm for this noble undertaking, declaring, “Sufi music transcends mere genre; it is a priceless cultural gem. Through the ‘Be Together Studio’ campaign, we aspire to empower Delhi’s Sufi music talents, propelling them to unprecedented heights.”
Mayur Aggarwal, the founder of the ‘Be Together Studio’ project, also expressed his enthusiasm for this initiative, saying, “We are thrilled to have a talented bunch of musicians who will be the future of the Sufi music landscape. Moreover, we are proud to have such a dynamic and respected group of channels of Partners Lalit Dalmia, Radio Mirchi, and Omaxe. We thank them for their support and guidance in this venture that will brighten the future of some of the best musical talent we have in Delhi”
In essence, the ‘Be Together Studio’ campaign is the harmonious bridge that connects tradition and innovation, propelling the next generation of Sufi music luminaries towards celestial heights.
9ICE, the revered guardian of niche products, has cast its influence far and wide across the country. This innovative stride in supporting emerging talent while preserving and promoting our rich cultural heritage underscores 9ICE’s steadfast dedication to nurturing the artistic soul of our nation. This is more than just a campaign; it’s a soul-stirring ode to the future of Sufi music.
19, Oct 2023
Star Bharat Celebrated Artists Share Cherished Memories and Upcoming Plans for the Navratri Festival
Navratri is a nine-night Hindu festival dedicated to the Goddess Durga, celebrating her various forms and attributes. The festival involves traditional dances like Garba and Dandiya, where people dress in colorful attire, offer prayers, and come together to celebrate the spirit of unity and devotion. As the festive season of Navratri approaches, celebrated artists from Star Bharat, Nehha Pendse, Amandeep Sidhu, and Sapna Sikarwar, have come forward to share their cherished memories and upcoming plans for the joyous Navratri festival.
Amandeep Sidhu who plays the character of Siya in ‘Saubhagyavati Bhava-Niyam aur Shartien Laagu’ says, “Navratri, a celebration of Goddess Durga’s triumph over the demon King Mahishasura, holds a special significance for me. I find a similarity between Durga’s personality and my own – caring and loving yet capable of assertive action when needed. I eagerly anticipate the joy of playing dandiya and relishing the traditional Navratri prasad, such as puri, chole, and more.
The vibrant festivities bring back cherished memories, Although I’m busy shooting for Saubhagyavati Bhava I would still be joining the Garba dance this year with friends and family if I get time. As Navratri is a time for revelry and spiritual reflection, blending tradition and merriment in a wonderful way I would like to wish everyone a Happy Navratri.
Sapna Sikarwar aka Kashmira from ‘May I come in Madam’ says, “Navratri festivals hold a special place in my heart, evoking immense excitement within me due to my love for playing garba. My hometown has a significant association with this festival. During my childhood, we would eagerly dress up and enthusiastically participate in garba dances, looking forward to the joy of receiving gifts.
These fond memories create a deep connection with this festival for me. Speaking about this year, my mother will conduct the pooja at home, as is our tradition. Despite my busy schedule shooting for ‘May I Come In, Madam,’ I’ll make an effort to take some time off and join in the Garba festivities to relive those cherished moments.”
Nehha Pendse, aka Sanjana from Star Bharat, show May I Come in Madam, shared her thoughts, “Navratri is a time of immense joy and togetherness. It’s about coming together as a community and celebrating the triumph of good over evil. I have beautiful memories of dancing and singing during Navratri celebrations. This year, I’m looking forward to creating more wonderful memories with friends and loved ones, and of course, enjoying the delicious festive food.”
19, Oct 2023
“She is India” Celebrates the Triumph of Nagpur native Madhuri Patle Mrs. Universe India as Mrs. Universe Empowered 2023
Nagpur, India, October 19, 2023 – “She is India,” the premier platform dedicated to celebrating the remarkable essence of women beyond societal labels, proudly announces the extraordinary achievement of Madhuri Patle, who has been crowned Mrs. Universe Empowered 2023 and Mrs. Universe Face 2023. The journey to this prestigious title has been an incredible one for Madhuri Patle, representing India at the Mrs. Universe pageant held in Manila, Philippines.
Founded in 2016 by Richa Singh, “She is India” has been the official franchise for Mrs. Universe in India since its inception. The platform’s ethos is perfectly captured by its tagline, “Brave Bold Beautiful,” and it continues to empower women to embrace their true potential, showcasing the unbridled strength of the feminine spirit in all its glory. Tapping into the theme of Women’s Empowerment against Domestic Violence, She Is India, therefore, provides Indian women with an opportunity to bring out the best of themselves by enabling them a platform to voice their opinions and break those chains of taboos, stereotypes, and glass ceilings.
Madhuri Patle’s achievement follows in the footsteps of illustrious winners who have represented India on the global stage. These past winners includes
• Lakshmi Seshadri (Mrs. Universe India 2016)
• Shaveta Athwal (Mrs. Universe India 2017)
• Dr. Neha Tyagi (Mrs. Universe India 2018)
• Divya Barange (Mrs. Universe India 2019)
• Shruthi Cauvery Iyer (Mrs. Universe India 2021)
• Dr. Swapna Misra (Classic Universe 2021)
• Aditi Sharma (Mrs. Universe India 2022)
• Madhuri Patle (Mrs. Universe India 2023)
The 46th edition of Mrs. Universe which was held in Manila, Philippines had Mrs. Universe India 2023 Madhuri Patle walking away with 2 prestigious titles “Mrs. Universe – Empowered 2023” and “Mrs. Universe – Face 2023.” Madhuri Patle’s remarkable journey culminated with her success in the competition, and she emerged as an embodiment of grace, strength, and empowerment.
Richa Singh, Founder and Director, She Is India, expressed, “She is India” congratulates Madhuri Patle for her incredible success and hopes she keeps She is India’s legacy alive by being the voice of Power for Change. The platform remains dedicated to empowering women and offering a stage for them to showcase their limitless potential. The success story of Madhuri Patle is itself a milestone in our journey.
Speaking of her victory, Madhuri Patle affirmed “She is India platform has proved a turning point for my life. When I was crowned Mrs. Universe India 2023 by She is India, I not only gained the limelight but also the opportunity of a lifetime to represent India on the biggest international platform. The theme by She is India Brave, Bold and Beautifulenabledme to showcase my commitment to society and came as perfect matchmaking with my life’s biggest dream project which I named Abadha Foundation.”
Looking ahead, “She is India” is gearing up for the 2024 edition, which promises to be an unparalleled celebration of the most Brave, Bold, and Beautiful women of India. This forthcoming event, scheduled for the first half of the year, is set to be a “Never Like Before” experience that will continue to shine a spotlight on the incredible potential of Indian women on the global stage.
19, Oct 2023
Benefits of Connected Industrial Economy Unveiled at AVEVA Day India 2023
Mumbai, India, October 19, 2023: AVEVA, a global leader in industrial software, driving digital transformation and sustainability, recently concluded AVEVA Day India which was held in Mumbai and Delhi. AVEVA Day India showcased how AVEVA’s software solutions enable a unified platform capable of supporting industrial organizations by integrating the end-to-end supply chain and connecting industrial information from edge to cloud.
The events brought together more than 500 attendees across different industries, regional customers, and partners who are using AVEVA’s solutions to accelerate their digital transformation journey. AVEVA Day India focused on sharing deep insights into the advantages of the connected industrial economy, key industry issues, and how AVEVA solutions can provide the right support to meet real-world challenges.
The keynote address was delivered by Emon Zaman, Senior Vice President, Head of Asia Pacific, AVEVA, who said: “AVEVA is a strong advocate for sharing data with customers and partners to break down silos and drive greater value for its consumers. We are focused on enabling industrial teams to innovate faster, drive sustainability, and unlock new opportunities, all while saving time and resources.”
“AVEVA’s footprint extends across the globe, with its solutions trusted by over 20,000 customers. Remarkably, two-thirds of these customers reside outside the Asia-Pacific region, underlining the immense potential for AVEVA in this vibrant part of the world. AVEVA’s past was growth from the west; AVEVA’s future is in the east.”
The event highlighted a fireside chat between Marc Ramsay, Vice President, of Sales at AVEVA, and Deepak Sharma, Zone President of Greater India and CEO, of Schneider Electric where they discussed the future of the industrial landscape and the technologies that are driving industries toward a more interlinked, efficient, and sustainable future.
Ajit Kulkarni, Vice President APAC, AVEVA said: “The industrial ecosystem is becoming more interconnected and complex. To manage this complexity organizations must access the right data, analyse, and derive meaningful insights to make informed decisions. AVEVA’s solutions enable organizations to harness the data, unify data silos and deepen collaboration to optimize the value chain and drive revenue.”
“Our enhanced product portfolio embedded with Generative AI, Machine Learning, and SaaS, focuses on encouraging our customers and partners to collaborate efficiently and make their operations safe, agile, and sustainable.”
A panel discussion led by industry experts from the pharmaceutical, power, refining, and manufacturing sectors was moderated by Emon Zaman, where they shared deep insights on the significance of autonomous and sustainable operations in their businesses.
AVEVA demo pods onsite offered exclusive demonstrations of the entire AVEVA portfolio, and attendees got a first-hand experience of AVEVA’s Digital Twin technology that helps organizations achieve superior performance in carbon neutrality, Value Chain Optimization products, Asset Performance Management solutions, and more.
19, Oct 2023
TV9 Bangla Sharadiya introduces a groundbreaking plethora of Infotainment
Kolkata, 19th Oct: TV9 Bangla is back with a bang! This Durga puja, the Bengali News Channel from India’s No. 1 News Network showcased assorted infotainment from Sasthi to Dashami. One of the most popular programs, TV9 Bangla Sera Barowari (Best Committee/Club) is a head-to-head competition that selects the best theme-based pandals across the city. The preliminary selection of Sera Barowari (Best Committee/Club) was nominated by the students from the Government Art College who put their efforts in shortlisting the best art on display on the theme-based pandals in Sera Barowari.
Besides, these 50 best-nominated pandals have also been reviewed by the Correspondents of TV9 Bangla News Channel. There are a few categories on Sera Barowari- like Sera Theme (Best Theme), Sera Protima (Best Idol), Sera Paribesh (Best Ambiance), Sera Barowari Pujo (Best Barowari Pujo), Sera Alankar (Best Ornaments), Sera Suraksha (Best Environment-Friendly Mandapa), and Manusher Pashe, (stand by the people) and Mayer Pujo Meyer Hatey (Worship of Goddess Durga Ma from the hands of daughter). Eminent personalities like Pandit Tejendranarayan Majumdar, Subhen Chattopadhyay, Chaiti Ghoshal, and Satyam Roy Chowdhury chaired the Jury. TV9 Bangla will telecast Sera Barowari from 19th Oct to 21st Oct, 7 pm onwards on TV9 Bangla.
As the festive fervour is brewing across the city, Sera Barowari (Best Puja Committees/Clubs) are not only beating each other to stand out to be the best of the lots, but Sera Abason (Best Housing Estates) is also in fierce competition to establish their strong foothold in the Top Durga puja Sera Abason List this year. The registration forms submitted this year escalated to some 1000+ pujas throughout the city. Celebs like Sampurna Lahiri and Pujarini Ghosh judged around six Abason Pujas (Best Housing Estates). Sera Abason will be premiered on 22nd Oct, 5 pm onwards exclusively on TV9 Bangla.
Among the platter of programmes on TV9 Bangla, the exclusive Anya Durga tells the tales of the ‘real-life Durga’. Like every year, TV9 Bangla will be storytelling about the struggle-induced life of the real Durgas, who have achieved the struggle, beating against the evils in society. Anya Durga is back with fresh episodes streaming from 20th Oct to 23rd Oct, 11.30 am onwards on TV9 Bangla. Pujar Adda (Chats) with celebs can be viewed from 20th October to 24th October, 2 pm to 4 pm.
On Dashami, there will be another exclusive programme on ‘Asche Bocchor Abar Hobe.’ This program on adda (Chats) will stream on 24th October at 7 p.m. along with the Biswarjon (Idol Immersion) live from the studio.
TV9 Bangla Sharadiya, ‘Pujo Ebar TV9 Banglaye’ is co-presented by SRMB Real Edge
And Co-powered by Finolex Pipes, Emami Kesh King Hair Oil, and Dear Lotteries.
Special Partners- JBG Hexa TMT and Super Power Detergent
Gold Plated Jewellery Partner- Rumpa Jewellery
Beauty Partner- Louis Herbals
Food Partner- Lal Baba Rice
Knowledge Partner- SNU
Health Partner- Nature Pure
Agriculture Partner- Willowood
Prayer Partner- Rhythm Dhoopkathi
Associate Partner- Manmohan Jadu Molom
18, Oct 2023
Dress for Success: How Activewear Can Boost Your Motivation to Exercise
By Diksha Mehra and Shruti Bondre, Co-Founders of Bodd Active
The saying “dress for success” has long been associated with professional attire, but what if we extend this principle to our exercise routines? Recent years have witnessed activewear evolving beyond a mere gym uniform; it has transformed into a motivational catalyst capable of elevating your enthusiasm for physical activity.
The appropriate activewear doesn’t just improve your performance; it also exerts an impact on your mindset and motivation. In the following article, we delve into the psychology underpinning activewear, its influence on your fitness journey, and how adopting the right attire can create a profound impact on your workout regimen.
The Psychology
The adage “you are what you wear” applies aptly to activewear. Donning a top-tier pair of leggings or a moisture-wicking top conveys a clear message to yourself: you’re ready to partake in an active, health-conscious lifestyle. This mental shift can catalyze a surge in motivation, as your clothing becomes linked with physical activity. It’s akin to suiting up in a superhero costume, endowing you with the empowerment to overcome your fitness aspirations.
Performance-Enhancing Properties
Activewear is meticulously crafted with a focus on optimizing performance. Incorporating elements such as moisture-wicking fabrics and compression garments, these design features contribute to a more comfortable and efficient workout experience. When you experience a heightened level of comfort during your exercise routine, your likelihood of remaining engaged and motivated to push your boundaries increases. Activewear’s capacity to keep you dry, well-supported, and free from constraints enables you to channel your concentration on your workout, eliminating potential distractions caused by clothing.
“Look Good, Feel Good”
The “look good, feel good” concept isn’t a mere platitude; it’s supported by scientific evidence. When you possess confidence in your appearance, you tend to confront challenges with a positive outlook. Sporting stylish and well-fitted activewear can contribute to enhanced self-esteem and a more positive body image, thus fostering increased self-assurance during exercise. This heightened self-assuredness can lead to a more concentrated and fruitful workout.
Motivation Through Accountability
Making an investment in activewear can establish a strong sense of responsibility. By allocating resources to your fitness journey, you provide yourself with a motivational impetus. When you’ve made a substantial investment in top-quality activewear, it becomes natural to aspire to maximize its utility. This form of commitment serves to bolster your dedication to consistent exercise.
The Role of Color and Style
The psychology of color presents an intriguing facet of how activewear can influence motivation. Vibrant, lively colors frequently evoke sensations of vigor and vitality, making them particularly inspiring during physical activity. Furthermore, the design and style of your activewear offer an avenue for expressing your unique personality, further bolstering your motivation. Whether your inclination leans toward streamlined, understated designs or dynamic, expressive patterns, your choice of activewear can integrate seamlessly into your workout identity.
Choosing the appropriate attire for your exercise endeavors transcends mere fashion; it serves as a psychological catalyst that can significantly boost your motivation to engage in physical activities. Activewear, replete with features that enhance performance, bolster self-assurance, and reinforce your commitment, becomes a valuable instrument in your fitness odyssey.
The right activewear equips you with the enthusiasm and determination needed to tackle your workouts and realize your fitness objectives, ultimately contributing to a healthier and more active lifestyle. The next time you prepare for a gym session or a run, take into account the profound impact your selection of activewear can have in setting the stage for success.
18, Oct 2023
India’s biggest rap battleground is back! POCO ‘MTV Hustle 03 REPRESENT’ gears up for a blockbuster season!
18th October 2023; Mumbai, India: Building on the mega-success of MTV Hustle 2.0, India’s leading youth entertainment channel, MTV from Viacom18, announces the highly anticipated return of its iconic desi hip-hop reality show. POCO MTV Hustle 03 REPRESENT, co-powered by GOVO Soundbars, T-Series, Wildstone, and Appy Fizz, the latest season will bring unprecedented, fresh rap sounds from all corners of India. The show is set to premiere on October 21, and air every Saturday and Sunday at 7:00 pm on MTV and JioCinema.
Desi hip-hop has found its own voice and following in recent years. The new season acknowledges its growing presence across India, representing its youth, people, and ideologies. As the show has emerged to be the definitive stage for fresh rap talent, ‘India Ab Tumhari Baari’ is the season’s clarion call, urging young India to proudly celebrate the representation of their hood, culture, music, passion, stories, beliefs, issues and even identity. This season is poised to reinforce MTV as a culture catalyst for young India.
Leading the charge once again will be none other than the trailblazing rap supremo and global rap artist Badshah. To hone talent and create industry-ready professionals, eminent Indian rap powerhouses Ikka, Dee MC, Dino James, and EPR will assume the role of Squad Bosses. This time, the stakes will be higher for them, and not just the contestants. Packed with meticulously designed cutting-edge graphics and acoustics, the new season’s performances will have a concert-like vibe, amplifying the excitement and vigour three-fold for fans. Musically inclusive, the songs will also feature regional, folk, Bollywood influences and unplugged versions. Fans can also access their favourite performances on multiple platforms including KaanPhod Music.
The grand success of the previous season, which featured 100+ chartbusters and viral hits, has given an impetus for the latest one to transform into an equalizer bringing underground rap talent with varying degrees of experience, forte, and prowess – all on the same stage. Intensifying the competition, the pan-India talent pool will be challenged through different episode themes, to diversify their skill set, musicality, and performances across rap genres like chill hop, lo-fi, trap, jazz, and more.
Anshul Ailawadi, Head – of Youth, Music, and English Entertainment, Viacom18, said, “MTV has always been a co-creator in India’s evolving youth story. The stage of MTV Hustle has truly pioneered the desi hip-hop revolution, with a powerful cultural impact across the sub-continent. The new season will represent India’s youth in the truest sense. We’re proud to bring this sonic revolution, across multiple platforms for our audience.”
On this exciting partnership, Himanshu Tandon, Country Head, POCO India, said, “Rap is more than just music; it’s a powerful expression of the youth’s unyielding spirit. POCO has always been the brand for those who dare to be different, who embrace challenges, and who set new trends. Our association with MTV Hustle 03 REPRESENT is a testament to our commitment to understanding and empowering the vibrant energy of the young generation. Through this collaboration, we’re not just sponsoring a show; we’re becoming a part of a cultural movement that resonates deeply with the millennial and Gen Z audience. POCO is thrilled to amplify the voices of India’s rap sensations and contribute to the growth of an art form that speaks volumes about the passion and resilience of our youth.”
Recently the IP was in the news for its ground-breaking global partnership with T-Series. In a first-of-its-kind initiative by a non-fiction IP in India, this partnership provides exclusive music rights for worldwide distribution. Amplifying the vision of building industry-ready rap professionals, the show is committed to empowering artist journeys at a global scale.
For the exciting third season of Hustle 03, JioCinema has planned a range of exciting and engaging interactivities for its viewers. A Fantasy League has been designed that will allow audiences to make their own squad and win points for predicting which contestants will get Radio hit, highest squad scores, and who will be eliminated. The person who wins will stand a chance to watch the show live. Adding to the entertainment is a fun a-watch-and-win contest where viewers will be asked one question during the Sunday episode that will allow viewers to win exciting prizes daily. Everyone is aware of the popular meme culture, keeping this in mind, the audience will be given templates from the iconic show on which they can create their own memes. The immersive interactivities above is sure to make this season of Hustle on JioCinema an engaging experience.
Get ready to witness the rise of the next generation of hip-hop stars as they REPRESENT India like never before with POCO MTV Hustle 03 REPRESENT, starting October 21, every Saturday and Sunday, at 7:00 pm on MTV and JioCinema!
18, Oct 2023
Campus Beats – Amazon miniTV’s webseries is returning with a second season with twice the dance, drama and mystery
Mumbai, 18 October 2023: Amazon miniTV – The free video streaming service from Amazon has unveiled the captivating trailer of the second edition of its teen drama, Campus Beats. The latest season is all set to entertain viewers with romance, drama, and mystery, striking a chord among all dance enthusiasts. Following the journey of students from the Mumbai University of Movement and Dance, Campus Beats Season 2 will further navigate their lives as situations take a turn with more drama and beats. With the audience eagerly waiting to unfold the journey of Netra and Ishaan, the latest season will stream exclusively on Amazon miniTV from 20 October for free.
The trailer gives us a glimpse of Netra’s intriguing journey juggling her mission and passion, trying to understand her feelings as she navigates intense moments with Ishaan, the campus heartthrob. Ishaan and Netra’s love story turns into a battle of wills, with dramatic tension rising between the two strong women, Netra and Rihanna (connected by Ishaan). On the college campus, Netra’s mission is at stake and so is her situation with Ishaan and dance battles, as she gets closer to the truth.
Sharing his excitement about the new season of Campus Beats, actor Shantanu Maheshwari said, “I am thrilled to be back as Ishaan in Campus Beats Season 2. The love and adulation that the first installment received was phenomenal and it just pushed to bring the second season to audiences in just 4 weeks! Unprecedented. For me, his story has been full of challenges and drama, as he embarks on his journey to follow his passion. It will be interesting to watch Ishaan with new dimensions in his character and see his undiscovered shades. The love and support we received from the audience for the first season has definitely boosted our confidence and doubled our excitement. I am sure the viewers will be amazed to unfold the journey of Campus Beats with new equations, intense emotions, and more twists.”
Helmed by the creative highbrow, Palki Malhotra, the dance series features Shantanu Maheshwari, Shruti Sinha, Sahaj Singh Chahal, Tanvi Gadkari, Harsh Dingwanii, Tanya Bhushan, Dhanshree Yadav, Teriya Magar, Adnan Khan, and Rohan Pal in pivotal roles. The second season of Campus Beats will premiere exclusively on Amazon miniTV from 20 October 2023, within the Amazon Shopping app, on Fire TV and Play Store, for free.
