13, Jan 2024
The Government and national institutions recognise disabled rights and need to provide opportunities in all areas:

Hyderabad, January 123, 20204,Several speakers stressed the need to recognise unique skills among the differently abled and facilitate equal opportunities for them in all areas. Speaking at a seminar organised by Manasa Institute of Child Health and Disability Studies in Kothapet, on the occasion of National Youth Day and Swami Vivekananda’s 161st birth anniversary, they called for the need to provide special facilities to enable the differently abled to excel with their residue skills.

Smt. S. Vijaya Bharati, a Member of, the National Human Rights Commission (NHRC) participating as chief guest said that differently-abled people are very innocent, honest and carry great human qualities. She said that the government and also various national institutions are recognising their rights and need to provide opportunities in all areas.

Left to right Smt. P. Vanaja, Smt. S. Vijaya Bharati, Dr. Dasari Sreenivasulu and Sri Malka Komaraiah

She said that NHRC has been working in several ways to ensure that the differently abled are not discriminated against in any way and that various mechanisms are available to act against any victimisation. She urged that society in general should treat them with respect and encourage them to cultivate skilful activities in various areas.

Dr Dasari Srinivasulu, former principal secretary of the government, said that the differently abled may be having some physical limitations, but they are not lagging in numerous skills. He said that disability should not be allowed to hamper their life ambitions of achieving new heights in their chosen careers.

DIFFERNTRLY ABLED SEEN PERFORMING A CULTURAL ACTIVITY

He said disabled people used to demonstrate unique skills and suggested ensuring needful psychological support to them. He stressed the need for participatory support for disabled people from various sections of society.

Malka Komaraiah, Pro-Chairman, Delhi Public School, assured to extend possible support to meet the needs of differently-abled people from his group of educational institutions.

Earlier, youth with disabilities presented several cultural activities. Principal L. Lakshmi presented a report of various facilities in their institute for children and youth with disabilities, including physiotherapy, speech therapy, a Neuro-developmental clinic, a special school for children with intellectual disabilities, and a vocational training centre for people with disabilities. A new brochure from the Manasa Institute of Child Health & Disabilities is released on this occasion.

12, Jan 2024
ENGIE and Government of Gujarat join efforts to Drive Decarbonization & Renewable Energy Initiatives

Mumbai, 12 January, 2024 

ENGIE signs a MoU with the Government of Gujarat during the 10th edition of Vibrant Gujarat Global Summit 2024 to cooperate on a decarbonization program in the development of a renewable energy infrastructure in Gujarat, marking a significant contribution to Gujarat’s clean energy transition plans.

The MoU outlines exciting collaborative efforts, with a primary focus on renewable energy development. ENGIE, a leading low-carbon energy generation company, commits to a greenfield development of 2.5 GW of renewable energy projects across various locations in Gujarat by 2030, in addition to its ongoing development 400 MW solar project in Surendernagar.

engine press

Sharing his positive outlook, Mr. Amit Jain, Country Manager, ENGIE India, conveyed, “This strategic cooperation connotes our firm dedication to advancing sustainable energy solutions. Through this cooperation with the Government of Gujarat, our goal is to play a significant role in advancing the state’s renewable energy sector and thereby making substantial contributions to India’s overarching clean energy objectives.”

Commending the visionary leadership of Shri Bhupendra Patel, the Hon’ble Chief Minister of Gujarat, and highlighting the state’s resolute commitment to renewable energy, CM Patel lauded ENGIE’s notable contributions. Underscoring the importance of green initiatives, CM Patel articulated a forward-looking vision, aiming for a substantial 2.5GW by 2030

This MoU signifies an investment of Rs 17,200 crore along with creating 14,000 new jobs, reflecting ENGIE India’s commitment to contributing to the region’s socio-economic development.

The MoU signing ceremony was graced by Hon’ble Chief Minister of Gujarat along with senior officials from Government of Gujarat and ENGIE Group.

Both ENGIE and the Government of Gujarat view this strategic cooperation as a catalyst for advancing sustainable and clean energy initiatives, aligning perfectly with India’s ambitious goals for the energy transition.

The partnership extends beyond renewables, encompassing collaborative efforts in decarbonization initiatives, risk management capacity building for Gas/LNG trading, and exploring the potential centralization of ENGIE’s treasury activities in India at GIFT City (Gujarat International Finance Tec-City).

12, Jan 2024
Greenply Unveils Soulful Song by Udit Narayan “Humein Aage Badhna Aata Hai”

National, 12th January 2024: Greenply proudly announces the release of the heartfelt song “Humein Aage Badhna Aata Hai”, sung by the legendary Padma Bhushan awardee, Shri Udit Narayan, as the official anthem for the second season of Hindustan ki Shaan awards. The song, composed by acclaimed music composer Nilotpal Bora, captures the indispensable role of carpenters in designing beautiful spaces around us.

Greenply _Banner_Hindi_adapt-01

“Humein Aage Badhna Aata Hai” is a lyrical celebration of the indispensable role played by carpenters in shaping the spaces we occupy. The song encapsulates the spirit of growth within the carpenter and contractor community, highlighting their hard work and success. The resonating lines, “Humne badla hai khudko, humein badlav lana ata hai,” serve as a testament to the transformative journey undertaken by these skilled artisans. The accompanying video visually narrates the inspiring tale of contractors and carpenters, diligently working to bring the dreams of homeowners to life. Through the fusion of technology and inventive solutions, the craftsmen breathe life into the visions of these homes.

With Hindustan ki Shaan Season 2, Greenply is set to honour exceptional craftsmanship and spotlight outstanding contributions in interior design. The season promises to be a grand celebration, applauding hard work and skills of contractors and carpenters nationwide.

Going beyond recognition, Greenply aims to cultivate camaraderie within the carpentry community, fostering a space for the exchange of innovative ideas and practices. Hindustan ki Shaan awards is a tribute to the heartbeat of the interior design industry, exemplifying the brand’s unwavering commitment to recognizing and celebrating the tireless efforts of contractors and carpenters who embody a progressive outlook toward growth.

Mr. Manoj Tulsian, CEO & Joint Managing Director of Greenply Industries, shared his perspective on the launch, stating, “This song is an ode to the craftsmanship of the carpenter community that not only builds structures but also weaves stories. The second season of ‘Hindustan ki Shaan’ awards signifies our commitment to recognizing the unsung heroes of the interior design industry. It is our privilege to salute their unwavering dedication to their craft.”

To experience and celebrate the craftsmanship of carpenters, listen to the official song of Hindustan ki Shaan Season 2

12, Jan 2024
75 Portraits of Shri Narendra Modi Unveiled in Unique Tribute

New Delhi/Bengaluru, 12th Jan ‘24 – In an extraordinary artistic endeavor, Dr. Avinash Kate, Dean of Shantamani Kala Kendra at Jain University, has created 75 emotion-filled portraits of Shri Narendra Modi, Hon’bl Prime Minister of India to celebrate the progressive leader and representative of the New India. These diverse portraits, reflecting the facets of Shri Modiji’s work, emotions and devotion for ‘Bharat Mata’, have been meticulously crafted on canvas using acrylic colors. A compilation of these portraits and a brief of Modi’s journey as the Primie Minister of India was also launched during the exhibition.

narendra modi

This unparalleled artistic feat is the first of its kind globally, with no other artist having created such an extensive series of portraits of a single individual in various forms. This achievement brought him global recognition as well as various records in international forums. Dr. Avinash Kate dedicated three months of tireless effort, working day and night, in what he describes as a meditative process. The project was indirectly guided by Vedamurthy, taponishtya Pandit Shriram Sharma, Acharya founder of Gayatri Pariwar, adding a spiritual dimension to the creation of these soulful portraits.

Talking about this special exhibition, Dr. Avinash Kate, Dean of Shantamani Kala Kendra at Jain University said, “The inspiring leadership and unwavering commitment of our esteemed Prime Minister have been a constant source of motivation for me. This collection serves as a depiction of his emotional journey, portraying him as a true ambassador of hope.” He further added, “I would like to express my gratitude to my mentors, Dr. Chenraj Roychand, Chancellor of JAIN (Deemed-to-be University) and Dr. Gani Rajendra Vijay Maharaj, Founder of Sukhi Foundation Parivar and a tribal Jain saint, as well as my family for their steadfast support throughout the execution of this unique project.”

Dr. Chenraj Roychand, Chancellor, JAIN (Deemed-to-be University) said, “The collection provides a unique glimpse into Dr. Kate’s inner imagination, capturing the essence of Shri Modi’s emotions, whose leadership has not only shaped the present but is paving the way for a future where India stands tall on the global stage.”

Prominent figures directly involved in the project include Sachin Sawant (Maharashtra Police, API), Dr. Chainraj Roychand (Chairman of Jain University), Shri Vishal C. (Director, Strategy and Development, JGI), and Dr. Gani Rajendra Vijay Maharaj (Founder of Sukhi Foundation Parivar, tribal Jain saint), among others. Additionally, the support and collaboration of several esteemed individuals have been instrumental in the realisation of this artistic endeavor.

Book launch event

The collection stands as a testament to the collaborative efforts and artistic vision of Dr. Avinash Kate, resonating with the spirit of unity, love for the nation, and a belief in India’s promising future on the global stage. The team has approached the PM office to display the same. The exhibition was held at the Constitution Club, New Delhi and was visited by a huge number of art enthusiasts.

For his commitment, dedication, and love towards society in the field of art, Mr. Kate has been acknowledged with many prestigious awards, honors, and records. Among them are world records, international records, Asia records, India records, the Limca Book of Records, etc.

12, Jan 2024
WATCH! Shah Rukh Khan’s heartfelt speech as he wins CNN-News18 Indian of the Year 2023 title

New Delhi | January 12, 2023: Shah Rukh Khan has been named the Indian of the Year 2023 at the CNN-News18 Indian of the Year awards. The actor was present at the prestigious awards ceremony among other distinguished guests and accepted the honour from the esteemed jury. This marked Shah Rukh Khan’s first-ever media appearance since 2019.

In his heartfelt acceptance speech, he spoke about his career, box office and his consistent hunger for success, among many other things. The event witnessed Khan’s poignant words resonating with the audience, showcasing his enduring impact and influence not only in cinema but also in the hearts of millions across the nation.

The King Khan also delighted the audience by joining an a capella group on stage as they paid a tribute to him through renditions of his iconic songs.

mani ratnam

While on stage, SRK shared a candid moment with Mani Ratnam, renowned filmmaker and recipient of CNN-News18 Indian of the year – Entertainment honour, as he requested the ‘Dil Se’ filmmaker to make a movie with him again.

“Mani sir, what now?” he said, adding, “It’s all come out in the open now. I’m requesting you – I’m begging you – I’m telling you every time! Do a film with me, I swear, I will dance on top of a plane on Chhaiya Chhaiya, if you’d tell me.”

To this, Mani Ratnam said he will do a film with SRK when the actor buys a plane. To this, Shah Rukh Khan said, “Mani, the way my films are going…this plane is not far away. I’m coming!”

12, Jan 2024
FIDC Vision Document and Code of Conduct

Finance Industry Development Council (FIDC) is a Representative Body of NBFCs registered with the Reserve Bank of India. FIDC was formed 19 years ago and is the recognized face of the NBFC sector. FIDC has been engaged in regular interaction both with Reserve Bank of India and Govt. of India, which include prebudget meetings and important policy related meetings with RBI. Almost all the leading NBFCs and a large number of small and medium sized NBFCs are our members.

fidc

 The Board of Directors of FIDC is glad to inform that FIDC has released its two most important documents:

 (i) Vision Document &
(ii) Code of Conduct
at the hands of the Chairman Mr. Umesh Revankar on Thursday 11th January, 2024 (copies enclosed).

VISION DOCUMENT:

 FIDC has drawn a Vision Document for NBFC Sector for the next 2 years and how it wants to achieve this. FIDC proposes to enhance the image, impact and income of the NBFC Sector with the support of all stakeholders. Towards this, FIDC will play a significant role in ensuring high degree of corporate governance, adherence to regulatory norms and fair market practices among its members.

CODE OF CONDUCT:

 FIDC is issuing this Code of Conduct for all its members emphasizing the need to enhance responsible lending behaviour and practices and to ensure ethical practices in conduct of business. This Code of Conduct shall be a step in the right direction to enhance the confidence in the non-bank lending community, as this shall bring better discipline and harmony among the NBFCs. The Code of Conduct contains the guidance for various issues, inter alia, corporate governance, risk management, audit requirements, grievance redressal mechanism, delinquency management, education, outsourcing arrangements, engagement of recovery agents/collection agencies.

Talking on this milestone occasion, FIDC Chairman and Executive Vice-Chairman, Shriram Finance Ltd. Mr. Umesh Revankar said, “I am sure the Code of Conduct, as prepared by FIDC with the suggestions of all will be adhered to by all its members in letter and spirit and will go a long way in promoting self-governance and disciplined growth of the NBFC sector. I believe this will be the harbinger of a much greater role played by the NBFC sector in the growth and sustainable financial health of our country. Together, we have overcome challenges and achieved remarkable milestones and come out stronger after every crisis. Our shared dedication defines us, and I am confident that the NBFC Sector will rise up and play its role in Viksit Bharat 2047. Let’s embrace innovation, collaboration, and excellence. Let’s continue to lead with integrity, creativity, and a relentless pursuit of excellence, filled with prosperity, growth, and fulfilment. “

12, Jan 2024
Dedication of Spoorthi Sthal and 82nd Birth Anniversary of late Shri Jaipal Reddy, former Union Minister

Hyderabad, January 12, 2024..….Former Union Minister Jaipal Reddy’s 82nd Birth Anniversary will be celebrated on 16th January at Spoorthi Sthal. Jaipal Reddy Memorial Place, PVR Marg ( Necklace Road ), near Sanjeevaiah Park, Hyderabad from 9 AM onwards.

On the occasion of the dedication of Spoorthi Sthal, a memorial built to honour his indelible legacy and lifetime spent in service of the people will be held. A floral tribute will be held.

Several politicians are expected to pay Floral Tributes to Late Sri S. Jaipal Reddy, Former Union Minister, and an “Outstanding Parliamentarian”, disclosed a press note issued by S. Jaipal Reddy Memorial Foundation in the city today.

Late Shri S. Jaipal Reddy

The Indian Society of Landscape Architects, on behalf of the S Jaipal Reddy Memorial Foundation, organized a Memorial Landscape Design Competition. It sought designs through the contest from Landscape Architect design teams and sought proposals that demonstrate excellence in the role of landscape features and their interrelation in the design of the Memorial named Spoorthi Sthal. The best design is adopted and developed accordingly keeping in mind about local environment and the same is being dedicated on the occasion of his birth anniversary. It is meant for general public utility apart from Memorial That memorial will be rededicated on January 16.

Jaipal Reddy is widely regarded for his Liberal, progressive and democratic values. He has been an ardent proponent of Democracy and a Representative Form of Government. His thoughts and ideas were penned in his book “Ten Ideologies: The Great Asymmetry between Agrarianism and Industrialism”. Democracy is included in it as a separate chapter.

Democracy is a system of government where citizens hold power. They can impact important decisions, either directly or through the people they elect. Democracy is based on freedom and equality between all people. Jaipal Reddy dedicated his life to upholding the democratic values in the Indian Political System.

The moral, social, and political philosophies of the Upanishads, Buddha, Plato, Gandhi, Vivekananda, Nehru, Ambedkar and Bertrand Russell inspired and guided him. His speeches and writings were wise, insightful, incisive, eloquent, and laced with wit.

Representative pic of Spoorthi Sthal

He shepherded the passage of the bill for the formation of Telangana in 2014.

A politician par excellence, Sri Reddy was a Member of the Legislative Assembly for four consecutive times. He was a Member of Parliament seven times and Union Cabinet Minister for more than 10 years. He had a political career spanning over 50 years. He was a brilliant parliamentarian known for his oratorical skills and political acumen. His speeches were packed with knowledge, information, criticism and wit. He passed away on July 28th 2019 at the age of 77 years, and despite his physical disability carried on his journey with grit, and determination and stood as an inspiration to many.

Reddy was an elected representative for nearly 45 years and his contribution to the discussions in Parliament earned him, “The Outstanding Parliamentarian Award, 1998”.

Shri Reddy worked relentlessly all his life for the strengthening of Democratic Ideals and in service of the underprivileged and the marginalized. The world misses his reassuring presence and uncommon sagacity.

12, Jan 2024
Hyderabad’s remedial educator Farida Raj comes out with a book on Multiple Sclerosis (MS), the first ever book written in India by any medical or non-medical person

Hyderabad, January 12, 2024….. Hyderabad’s mainstream teacher turned remedial educator Farida Raj comes out with a book “Unbreakable Spirit” on the lesser-known disease, Multiple Sclerosis (MS), the first ever book written in India by any medical or non-medical person. The book is slated for release later in the month.

The objective of the book the author says is to make it known to the public that with the right diagnosis, timely treatment, care and support many people can lead long, active and healthy lives.

It is a book in English for the benefit of a layman in an easy-to-read and follow format with the sole aim of creating awareness about the disease.

Farida Raj’s journey took an unexpected turn when she encountered individuals grappling with Multiple Sclerosis (MS). This encounter fuelled her passion for shedding light on this lesser-known disease. The book on MS, “UNBREAKABLE SPIRIT: NAVIGATING LIFE WITH MS,” Navigating Life with MS, stands as a testament to understanding the lives of those affected by the condition.

The book invites readers on an insightful journey into the world of living with Multiple Sclerosis. It delves into the intricacies of MS, from its fundamental aspects to its profound effects on different life stages and relationships. With chapters exploring the Basics of MS, its impact on youth, relationships, parenthood, and the challenges of Confronting fears, this book provides a holistic perspective on the physical, emotional, and psychological dimensions of MS.

Through heartfelt narratives and personal experiences, the author sheds light on the struggles and triumphs faced by those living with MS, as well as the crucial role of caregivers in this journey. As readers turn each page, they will uncover valuable insights, practical advice, and a sense of community that empowers individuals to navigate the challenges of MS. The book not only fosters understanding but also offers guidance on building a supportive and empathetic network that extends beyond the confines of the condition.

Farida Raj has been recognized for her impactful work and honoured with a Lifetime Achievement Award from the Urdu Academy, Government of the State of Telangana.

Beyond her literary contributions, Farid”UNBREAKABLE SPIRIT stands as a beacon of hope for individuals with MS, their loved ones, and anyone seeking a deeper comprehension of the human spirit’s resilience in the face of adversity. It is a testament to the power of knowledge, compassion, and unity in overcoming the challenges posed by a complex condition, ultimately illuminating a path towards a richer, more connected life.

Farida is a woman of many facets. She has silently done a lot of impactful work for society.

Farida serves as an executive committee member of the Multiple Sclerosis Society of India- Hyderabad chapter (MSSI). This non-profit organisation works for the welfare of people affected by Multiple Sclerosis and is affiliated with MSIF (Multiple Sclerosis International Federation).

Multiple sclerosis (MS) is a chronic neurological disorder that affects the Central Nervous System [CNS]. It is a potentially disabling disease that is creating havoc in the lives of many families.

Though its prevalence was higher in the West, now there is a rise in these cases in India. Eight to nine people per one lakh population is estimated to be suffering from MS. India has a disease burden of roughly 2.5 lakh. The number is estimated to be higher than stated, as not many people are diagnosed due to the lack of awareness. Manish Sisodia’s wife is a well-known case of multiple sclerosis currently. The Telugu states have around 200 MS patients registered with the MS Society of Hyderabad.

MS is an auto-immune disease. The awareness about this condition is inferior to the public. What many don’t know is that with the right diagnosis, timely treatment, care and support many people can lead long, active and healthy lives.

Farida Raj, a Mumbaikar relocated to Hyderabad (after marriage with Vijay Mohan Raj, a Ranji Cricketer and contemporary of Kapil Dev) and made Hyderabad her home for the past 41 years.

Farida has done a lot of work in the area of Specific Learning Difficulties (SLDs). In the past, she authored three insightful books, BREAKING THROUGH, UNDERSTANDING LEARNING DIFFICULTIES and STRUGGLING MINDS, on the subject, aiming to empower both teachers and parents in supporting their children’s learning journeys. She has contributed extensively to the B.Ed Special conducted by IGNOU and RCI.

Noticing a gap in information for women who primarily read Urdu, Farida turned her attention to the reproductive and mental health of women. She penned articles and authored three books in the Urdu language, HAMARI SEHAT KI ZAMIN, ZAVIYE ZINDAGI KE and IZTRAB- e- ZINDAGI, addressing crucial aspects of women’s well-being.

Farida Raj has been recognised for her impactful work and honoured with a Lifetime Achievement Award from the Urdu Academy, Government of the State of Telangana.

Beyond her literary contributions, Garida is a certified RE & CBT and NLP practitioner, offering psychological counselling to children, adolescents, and parents. She is an active life member of the Craft Council of Telangana, and an advocate for child protection as a member of the NGO “Break the Silence.”

11, Jan 2024
‘Deepfake’ is a big challenge for the entire world: Ram Nath Kovind

Former President of India spoke at the 55th convocation of IIMC

New Delhi, January 11: Delivering the 55th Convocation Address of the Indian Institute of Mass Communication (IIMC), former President of India, Shri Ram Nath Kovind, said that ‘Deepfake’, Fake News and Misinformation poses a significant challenge for the entire world. Today, anyone can use digital means to intentionally spread misinformation. He said that journalists graduating from institutions such as IIMC have to ensure that we put up a fight against the spread of Fake News and Misinformation. IIMC Chairman Shri R. Jagannathan, Director General Dr. Anupama Bhatnagar and Additional Director General Dr. Nimish Rustagi were present on the occasion.

convocation meeting

 During the convocation held at Pragati Maidan’s Bharat Mandapam, postgraduate diploma certificates were awarded to students from the batches of 2021–22 and 2022–23 (IIMC Delhi and its Regional Centers at Dhenkanal, Aizawl, Amravati, Kottayam and Jammu). Also, 65 students from both batches were honoured with various awards.

Speaking as the Chief Guest, Shri Kovind highlighted IIMC’s recognition as a ‘Centre of Excellence’ in the field of education and training in mass communication. He emphasised the significant contribution of IIMC students to Indian journalism and mentioned the institute’s commitment to preparing students for careers in journalism.

Shri Ram Nath Kovind advised the students, who are entering the field of journalism and media, to be prepared to tackle the misuse of rapidly advancing technology. He urged them to ensure that citizens receive accurate information amidst the challenges of fake news, misinformation, and deepfakes that the nation and the world are currently facing.

sri ram nath kovind

Shri Kovind urged the graduating students to stay away from the trend of sensationalizing news to garner greater TRPs. He cautioned against employing such shortcuts and urged everyone to preserve the values of journalism. He asserted that the power to build a developed India by 2047 lies in the hands of the youth, and they should use this power wisely.

Director General of IIMC, Dr. Anupama Bhatnagar, expressed IIMC’s commitment to providing every student with opportunities for comprehensive development necessary for their overall growth. The convocation ceremony witnessed the participation of over 700 students, professors, officials, and others.

11, Jan 2024
The Good Food Institute India Unveils Insights on India’s Smart Protein Sector

New Delhi, 11January 2024: The Good Food Institute India (GFI India), the central expert organization, thought leader, and convening body in the alternative protein sector, in collaboration with Kantar World Panel, unveiled a new study on consumer awareness, trial, and purchase behavior for plant-based meat and dairy today. Coinciding with the global phenomenon of Veganuary, which inspires millions to try plant-based diets every January, the report sheds light on the evolving landscape of consumer adoption of plant-based alternatives to meat and dairy. With 377 products spanning 41 formats and 73 brands, the sector has witnessed rapid growth over the past few years, presenting consumers with an array of choices in plant-based meat, dairy, and egg categories.

The study reveals that while familiarity with plant-based meat and dairy is growing, with about 30% of respondents aware of plant-based meat and 50% of plant-based dairy, the trial rates stand at 11% and 23%, respectively. However, the category exhibited strong potential for market growth, as evidenced by the high repeat purchase intentions, with 72% considering buying plant-based meat again and 82% willing to purchase plant-based dairy again. Notably, in line with global trends of environmentally conscious behavior, the report identifies a higher level of awareness and adoption interest among younger demographics, particularly in metropolitan areas and among non-vegetarians (flexitarians), compared to vegetarians and those in non-metro cities.

Interestingly, according to the report, consumption patterns reveal that plant-based options are currently consumed similarly to their animal-derived counterparts. However, the latter is consumed more regularly, with plant-based options reserved for special occasions. The study also states that taste remains a significant driver for conventional meat consumption, highlighting the need to further improve the taste of plant-based meat. Key barriers to wider adoption include taste, accessibility (affordability and availability), and perceptions of plant-based foods. This nuanced understanding of consumer behavior is crucial for stakeholders in the smart protein sector to strategize and cater to the evolving market effectively.

Rajyalakshmi G, Market and Consumer Insights Advisor at The Good Food Institute India, commented, “Our study with Kantar World Panel reveals key factors driving the growth of India’s smart protein sector. It highlights the importance of building category awareness and relevance for plant-based alternatives among consumers. To encourage trial and repeat purchases, it is crucial for manufacturers to focus on the trifecta of taste, affordability, and convenience. Like any new category, initiatives, including sampling, online campaigns, social media engagement, and strategic retail displays, can contribute significantly to greater awareness and broader adoption. Our goal is to empower manufacturers and industry players with essential consumer insights that can drive the advancement of the sector in India.”

The rising interest in global consumer-focused movements like Veganuary highlights the importance of alternative proteins to enhance participation by a wider cohort of consumers. A shift from conventional proteins to more plant-based meat, dairy, and egg alternatives will be crucial for growing economies like India in addressing global challenges such as climate change, food insecurity, and public health.