6, Nov 2023
1st Congress of the Indian Society of Aesthetic Medicine: COSCON 2023 inaugurated at New Delhi
The Indian Society of Aesthetic Medicine (ISAM) is proud to announce the inauguration of COSCON India 2023, the 1st Congress dedicated to the art and science of Aesthetic Medicine. This exciting event is set to take place on the 4th and 5th of November 2023 at the esteemed venue, The Grand Hotel, located in the vibrant heart of India, New Delhi.
The event will be graced by prominent personalities and dignitaries like Justice Talwant Singh – Delhi High Court Judge; Mr. Deepak Kedia – Inspector General of Police, Head of NSG; IRS Mr. Nagendra Yadav (Commissioner GST Delhi, Ministry of Finance; IFS Mr. Narain Singh, Ambassador of South Africa, MEA (Ministry of External Affairs) and Mr. Kamal Yadav, Chief of Corporate Relations Manager G.E (Great Eastern), India’s largest and oldest Shipping, Former APS to Mine Ministry, Government of India as Guest of Honour alongside many distinguished international speakers and delegates.

CosCon India 2023 promises to be a must-attend gathering, marking a significant milestone in the field of Aesthetic Medicine. The congress will bring together a diverse spectrum of professionals including surgeons, physicians, and experts from various related disciplines, creating an ideal platform for knowledge exchange, networking, and professional growth. Participants from India and around the world will converge to engage in discussions on the latest advancements, challenges, and breakthroughs in the field of healthcare.
The theme of the conference, “COSCON 2023: Aesthetics Beyond Borders,” underscores the constant evolution and global impact of Aesthetic Medicine on the healthcare landscape. This theme reflects the commitment of ISAM to foster collaboration, innovation, and excellence in the field. The conference promises an exceptional program, featuring renowned experts, workshops, panel discussions, and cutting-edge presentations that will equip attendees with the latest knowledge, techniques, and skills to excel in the ever-evolving world of Aesthetic Medicine.
“ISAM is grateful for the support and participation of all attendees, sponsors, and partners who have contributed to the success of COSCON India 2023. This congress represents a significant leap
forward in the advancement of Aesthetic Medicine and ISAM looks forward to continued growth, collaboration, and innovation in the years to come” said Dr. Ajay Rana, Founding President of ISAM and organizing Chairperson of CosCon India 2023.
Prominent keynote speakers who will bring their expertise and insights to the forefront of the Congress include Prof Dr. Kulwant S Bhangoo, USA, Prof Dr. Emanuele Bartoletti, Italy, Dr. Blanca Miller Kobisher, Mexico, Dr. Sergio Rada, Colombia, Dr. Alexandra Rada, Colombia, Prof. Dr. Andrzej Ignaciuk, Poland, Prof Dr. Oksana V. Vladimirova, Russia and many more esteemed professionals in the field.
The congress serves as a comprehensive platform to keep participants informed about the latest developments in aesthetic medicine. Attendees will gain insights into cutting-edge injectable procedures, energy-based technologies, advanced chemical peels, upgraded skin and hair care procedures, effective body contouring techniques, mesotherapy, and many more innovative practices.
CosCon India 2023 is the ideal setting to explore and share the most recent advances in the dynamic world of cosmetic medicine. This event is set to be a star-studded spectacle, with luminaries of the industry hailing from both India and abroad. These pioneers will share their experiences, knowledge, and the latest advancements in the ever-evolving field of aesthetic medicine. Attendees will have the unique opportunity to interact with these global influencers, forging new connections and expanding their horizons.
This congress is a unique platform for all delegates to engage in meaningful scientific discussions and exchange experiences, ultimately broadening the horizons of their clinical practice. This event aims to foster collaboration and catalyse innovations in the realm of Aesthetic Medicine.
- 0
- By Rabindra
4, Nov 2023
Manipal Academy of Higher Education Is Hosting an International Conference in Association with Konrad Adenaeur Stiftung (KAS) on Indo-Pacific; Garners Views of Experts on Regional Cooperation
Bengaluru, 4 November 2023 – Manipal Academy of Higher Education (MAHE), in association with Konrad Adenaeur Stiftung (KAS), is hosting an international conference on India and EU in the Indo-Pacific: Strategies, Opportunities, and Challenges on 3rd and 4th November in Manipal, Udupi. The conference, organized by the Manipal Centre for European Studies (MCES) and the Department of Geopolitics and International Relations (DGIR), brings together academicians, diplomats, policymakers, and researchers from India and Europe to deliberate on the role of India and the European Union (EU) in the changing geopolitical dynamics in the Indo-Pacific region.
“The expansion of economic and technological cooperation between the EU and India is mutually beneficial. However, Europe needs to explain its ambivalence in its policy towards China”, said Ambassador Rajiv Bhatia. Delivering the keynote address after inaugurating an International Conference on India and EU in the Indo-Pacific in Manipal, he added, the EU’s inclination to prioritize trade over security and strategy could pose difficulties in the future. He advocated the need for sustained deliberations on rules-based international order, maritime security, and potentials of sustainable development for mutually beneficial and deeper cooperation between the EU and India.
Prof M D Nalapat in his inaugural address echoed the thought: “In a way that benefits all our people, India and EU need to figure out a framework that creates successful collaborative networks.” He invoked the democratic ideals of Konrad Adenaeur, the first Chancellor of West Germany after the second World War, and stressed how such ideals are important in quelling predatory powers in this region.
As a region that accounts for sixty percent of the GDP of the world, the Indo-Pacific has emerged as a site of contestation and has drawn the attention of the global community to reflect on the possibilities of multilateral initiatives, security arrangements, and strategic partnerships. The inaugural session set the stage for the two-day event for discussions on the possibilities of cooperation between India and EU in the Indo-Pacific region to balance trade-dominated relations with geoeconomic and strategic interests along with addressing issues of climate change, biodiversity conservation, and quality healthcare.
The session was presided over by Vice Chancellor, MAHE, Lt Gen (Dr) M D Venkatesh, who observed the key role of universities to nurture and engage young minds to develop international relations and strategies. Fellow panellist, Ms. Simran Dhingra, Head of International Cooperation at KAS, underscored the imperative to bolster India-EU ties on issues of maritime security, defense partnerships, and counter-terrorism, especially since India is being increasingly perceived as a key actor in the Indian Ocean. Prof Neeta Inamdar, Head of the Manipal Center for European Studies (MCES), welcomed the gathering and further remarked, “I hope cooperation becomes the intent of this conference, and we can all look forward to what we can change to make the world a better place”. Prof K P Vijayalakshmi, Head of DGIR, concluded the event with a vote of thanks.
The conference hosts close to thirty delegates from across India and Europe. The sessions over the two days will deliberate on the strategic opportunities and challenges for improving regional cooperation in the Indo-Pacific focusing on issues such as trade and connectivity, climate change, healthcare infrastructure, technological innovation and growth, maritime security, and educational and cultural cooperation.
3, Nov 2023
The Beatles’ “Now And Then” Music Video Details And Global Premiere Plans Unveiled
London – November 3, 2023 – As announced last Thursday, October 26, the last Beatles song, “Now And Then” will be released this Thursday, November 2. Today, Apple Corps Ltd./Capitol/UMe are pleased to share the details and premiere plans for the song’s evocative new music video, which Peter Jackson has directed in his first foray into music video production.
The “Now And Then” music video will premiere worldwide this Friday, November 3 at 2 pm GMT / 10 am EDT / 7 am PDT on The Beatles’ YouTube channel. The poignant and humorous video invites viewers to celebrate The Beatles’ timeless and enduring love for one another with John, Paul, George, and Ringo as they create the last Beatles song.
Tune in HERE this Friday, November 3 at 2 pm GMT / 10 am EDT / 7 am PDT to join others from around the world to celebrate The Beatles’ “Now And Then” music video premiere.

Speaking about directing the music video, Peter Jackson says:
“When Apple asked me to make the music video, I was very reluctant – I thought my next few months would be a hell of a lot more fun if that tricky task was somebody else’s problem, and I could be like any other Beatles fan, enjoying the night-before-Christmas anticipation as the release of a new Beatles song and music video approached – in 1995, l loved the childlike excitement I felt as the release of Free As A Bird was inching closer.
I could have that experience once again – all I had to do was say no to The Beatles.
To be honest, just thinking about the responsibility of having to make a music video worthy of the last song The Beatles will ever release produced a collection of anxieties almost too overwhelming to deal with. My lifelong love of The Beatles collided into a wall of sheer terror at the thought of letting everyone down. This created intense insecurity in me because I’d never made a music video before, and was not able to imagine how I could even begin to create one for a band that broke up over 50 years ago, had never actually performed the song, and had half of its members no longer with us.
It was going to be far easier to do a runner.
I just needed a little time to figure out a good reason for turning The Beatles down – so I never actually agreed to make the music video for Now And Then (in fact I still haven’t to this day).
I told Apple how the lack of suitable footage worried me. We’d need to use a lot of rare and unseen film, but there’s very little … Nothing at all seemed to exist showing Paul, George, and Ringo working on Now And Then in 1995 … There’s not much footage of John in the mid-seventies when he wrote the demo … I grizzled about the lack of unseen Beatles footage from the ’60s … And they didn’t even shoot any footage showing Paul and Ringo working on the song last year.
A Beatles music video must have great Beatles footage at its core. There’s no way actors or CGI Beatles should be used. Every shot of The Beatles needed to be genuine. By now I really had no idea how anyone could make a Now And Then music video if they didn’t have decent footage to work with, and this was far from being a lame excuse. My fear and insecurity now had solid reasons why they should prevail and allow me to say no without looking too much like a chicken.
I knew The Beatles don’t take no for an answer if their minds are set on something – but they didn’t even wait for me to say no. I found myself swept along as they quickly addressed my concerns. Paul and Ringo shot footage of themselves performing and sent that to me. Apple unearthed over 14 hours of long forgotten film shot during the 1995 recording sessions, including several hours of Paul, George, and Ringo working on Now And Then, and gave all that to me. Sean and Olivia found some great unseen home movie footage and sent that. To cap things off, a few precious seconds of The Beatles performing in their leather suits, the earliest known film of The Beatles and never seen before, was kindly supplied by Pete Best.
Watching this footage completely changed the situation – I could see how a music video could be made. Actually, I found it far easier if I thought of it as making a short movie, so that’s what I did… My lack of confidence with music videos didn’t matter anymore if I wasn’t making one.
Even so, I still had no solid vision for what this short film should be – so I turned to the song for guidance.
After we had separated John’s voice on the demo tape over a year ago, Giles had produced an early mix of Now And Then. This had been sent to me back in 2022. I loved it. Since then I must have listened to Now And Then over 50 times, purely for pleasure.
Now I started listening to it intently for different reasons. I was hoping that ideas or inspiration for the short film would somehow float up from the music. And that began to happen. As I kept listening, it felt like the song was creating ideas and images that started forming in my head – without any conscious effort from me.
I teamed up with Jabez Olssen, my Get Back editor, to try and figure ways the new film footage could be used to support these wispy ideas. It was a very organic process, and we slowly started build little fragments, sliding pictures and music around in different ways until things began to click in.
We wanted the short film to bring a few tears to the eye, but generating emotion using only archive footage is a tricky thing. Fortunately, the simple power of this beautiful song did a lot of the work for us, and we finished the first 30 or 40 secs of the film fairly quickly.
Having done that, we jumped straight to the ending and tried to craft something that could adequately sum up the enormity of The Beatles’ legacy – in the last few seconds of their final recording. This proved to be impossible. Their contribution to the world is too immense, and their wondrous gift of music has become part of our DNA and now defies description.
I realized we needed the imagination of every viewer to do what we couldn’t and have each viewer create their own personal moment of farewell to The Beatles – but we had to gently steer everyone to that place. I had some vague ideas but didn’t really know how to achieve this.
Fortunately, Dhani Harrison happened to be visiting NZ at this time. I discussed the ending with him and described one vague idea I’d been toying with. His eyes immediately filled with tears – so that is the way we went.
Jabez and I now began thinking about the middle section. We could actually watch the beginning and end now, and quickly realised our initial plan of having similar emotional power continue through this middle section would be completely wrong. That was not who The Beatles were. At their core, they were irreverent and funny, and the middle section should capture that spirit. We needed to laugh at The Beatles, and laugh with them. They were always sending themselves up – and the more seriously other people took them, the more they would clown around.
Luckily we found a collection of unseen outtakes in the vault, where The Beatles are relaxed, funny, and rather candid. These become the spine of our middle section, and we wove the humour into some footage shot in 2023. The result is pretty nutty and provided the video with much-needed balance between the sad and the funny.
It was finally finished after WētāFX completed a few simple, but tricky VFX shots.
To be honest, while we hope we’ve given The Beatles a suitable final farewell, that’s something you’ll need to decide for yourselves when it’s finally released – only a few days from now.
Having got to the end, I’m very happy I’m not waiting for the release of somebody else’s Now And Then music video. I have genuine pride in what we made, and I’ll cherish that for years to come. A huge thanks to Apple Corps and the Fabs for giving me all the support I needed – and not allowing me to wriggle away.”
The music video’s global premiere will follow the worldwide release of The Beatles’ “Now And Then”/“Love Me Do” double A-side single this Thursday, November 2 at 2 pm GMT / 10 am EDT / 7 am PDT. “Now And Then” was written and sung by John Lennon, developed and worked on by Paul McCartney, George Harrison, and Ringo Starr, and now finally finished by Paul and Ringo over four decades later. The double A-side single pairs the last Beatles song with the first: the band’s 1962 debut UK single, “Love Me Do,” a truly fitting full-circle counterpart to “Now And Then.” Both songs are mixed in stereo and Dolby Atmos®, and the release features original cover art by renowned artist Ed Ruscha.
Premiering this Wednesday, November 1, ‘Now And Then – The Last Beatles Song’ is a 12-minute short film telling the story of how “Now And Then” was finally finished, almost five decades after it was originally written. This poignant short film, directed by Oliver Murray, tells the story behind the last Beatles song, with exclusive footage and commentary from Paul, Ringo, George, Sean Ono Lennon, and Peter Jackson. The short film will debut online for global viewing on The Beatles’ YouTube channel (7:30 pm GMT / 3:30 pm EDT / 12:30 pm PDT).
On November 10, The Beatles’ 1962-1966 (‘The Red Album’) and 1967-1970 (‘The Blue Album’) collections will be released in 2023 Edition packages by Apple Corps Ltd./Capitol/UMe. Since their first incarnations appeared 50 years ago, these albums have introduced successive generations to The Beatles’ music. Both collections’ track lists have been expanded for the new editions, with all the songs mixed in stereo and Dolby Atmos by Giles Martin and Sam Okell at Abbey Road Studios, aided by WingNut Films’ audio de-mixing technology. The UK single version of “Love Me Do” now kicks off 1962-1966 (2023 Edition) and “Now And Then” is featured on 1967-1970 (2023 Edition) to complete the career-spanning collections, which also include new essays written by journalist and author John Harris.
3, Nov 2023
Asha School Transforms Lives: Religare Enterprises and AWWA Collaborates to Modernise Asha School in New Delhi
New Delhi, 3rd November 2023- Religare Enterprises Limited (REL) and AWWA, today announced their long-standing commitment towards the welfare of specially-abled children through modernisation and holistic development of Asha Schools in New Delhi and elsewhere. 32 Asha Schools are run by AWWA across the country to nurture the potential of specially-abled children. Asha Schools are nurturing about 1200 children across various cities in India which includes 500 wards of serving personnel and veterans of the armed forces and 500 children from civil backgrounds. Furthermore, Religare announced that the company will support an additional 5 schools in Agra, Hissar, Mathura, Jalandhar, and Guwahati.
Through a significant collaboration initiated between REL and AWWA in December 2022 and April 2023, a Memorandum of Understanding (MOU) was signed for the upgradation and modernization of Asha Schools by REL in New Delhi, Pune, Bengaluru, Lucknow, Secunderabad and Udhampur. Significant infrastructural enhancement has been undertaken by REL in less than a year for Asha School, Delhi for giving it a facelift. Considerable on-ground progress has been achieved in upgrading the schools in other cities as well.
This announcement comes after the successful completion of the first phase of the collaboration that witnessed the modernization of Asha School, Delhi. Replicating the module-based approach implemented at Delhi, REL offers holistic support through various interventions, including the development of the curriculum, infrastructure, and the faculty’s capabilities in other schools as well. Religare also intends to support these schools with the medical and nutritional requirements of the students in addition to provisioning transportation facilities, vocational guidance, and placement and internship assistance.

With the objective of making students financially independent, Religare plans for their gradual introduction to corporations by organizing internship and training opportunities. After their training, Religare will also offer employment within Religare Group companies spread over 100 locations in India.
Speaking about the initiative, Mrs Archana Pande, President AWWA said, “We are delighted to announce our long-term collaboration for six Asha Schools to begin with, which we are hopeful to expand to other Asha Schools as well. The progress made in this short period is a testament to the noble intentions of both partners. Asha Schools have been a beacon of hope and a sanctuary of learning for specially-abled children. Our commitment is to provide them with the best-in-class facilities and opportunities, enabling them to realize their potential and make their mark in society.” She highlighted the achievements of Asha Schools and the endeavours of AWWA and mentioned that the welfare of specially-abled children has always been the key focus area of the organization. REL has ably supported this initiative of AWWA and this collaboration will usher in a brighter future for these children.
Speaking about the initiative, Dr Rashmi Saluja, Executive Chairperson, Religare Enterprises Limited said, “We are pleased to be able to support the development of Asha Schools. At Religare, we believe in creating a positive impact on the communities we serve, and we see this initiative as an opportunity to contribute to the Asha schools’ endeavour to empower specially-abled children. The schools mentor and nurture children admirably, allowing them to reach their full potential. By supporting the education and well-being of these children, we hope to create a better future for them and our society. We aim to partner with all Asha Schools by next year.”
“Through our association, we are also setting an example for our peers in the industry, who can contribute towards building an inclusive society for the children.”
The collaboration that began in December 2022 with Asha School Delhi, has been extended to further cover schools in Pune, Bengaluru, Lucknow, Secunderabad, and Udhampur. There are plans to expand this partnership to other schools as well.
3, Nov 2023
Award for Manappuram Finance’s Skill Development Initiatives
Thrissur 3rd October 2023: Manappuram Finance has been honoured with an award for the ‘Best Skill Development Initiative of the Year’. The recognition was bestowed upon the lending institution at the 4th BFSI Excellence Awards, organized by Quantic India. Manappuram’s upskilling and employee training program emerged as the standout initiative among BFSI institutions nationwide. Sujit Chandra Kumar, General Manager of Manappuram Finance’s Corporate Communications Department, and Chief Learning Officer Dr Renjith P R were present at the function in Mumbai to receive the prestigious award.

On this achievement, Mr. V. P. Nandakumar, the MD and CEO of Manappuram Finance Limited, expressed his happiness and said, “We are proud of this recognition. At Manappuram, we are committed to enhancing the skills and capabilities of our workforce. We believe in providing specialized training in various career fields related to the banking and finance sector, both internally and in collaboration with esteemed higher education institutions.”
3, Nov 2023
Tenable Study Finds Indian Organisations Cannot Prevent 42% of Cyberattacks
India, November 3, 2023: Tenable®, Inc., the Exposure Management company, published a new study revealing that Indian organizations could not prevent 42% of cyberattacks on their businesses, only successfully thwarting 58% of cyberattacks over the past two years. Consequently, organizations have had to rely on reactive measures rather than preventing attacks from occurring in the first place.
The study further revealed that 78% of Indian respondents believe their organizations could better defend against cyberattacks with more resources dedicated to preventive cybersecurity. However, a concerning 64% indicated that their cybersecurity teams spend the majority of their time addressing critical incidents, hampering their capacity to take a proactive stance.
The data is drawn from, “Old Habits Die Hard: How People, Process and Technology Challenges Are Hurting Cybersecurity Teams in India,” a commissioned study of 825 IT and cybersecurity professionals including 69 Indian respondents conducted in 2023 by Forrester Consulting on behalf of Tenable.
The study, which emphasizes the significance of adopting a proactive cybersecurity approach, found that a core reason for the prevalent reactivity in Indian organizations’ cybersecurity practices is the lack of alignment in goals between IT and security teams. Seven in 10 (71%) organizations say their IT teams are more concerned with uptime than patching and remediation. The disparity results in a lack of coordination between the two teams, a challenge acknowledged by 43% of Indian organizations.

“In today’s threat landscape, by the time organizations react to cyberattacks, the battle is half lost,” said Kartik Shahani, Country Manager for Tenable India. “Organisations in India simply cannot afford to remain in reactive mode. The study we conducted sheds light on the inherent issues within Indian organisations’ own structure and operations. This misalignment in goals between IT and security teams results in a palpable lack of synchronization, making it challenging for these vital components of an organization to work cohesively toward a shared goal.”
This goal misalignment is further exacerbated as organizations race to adopt new and emerging software-as-a-service applications from third-party providers. Eight in 10 respondents (81%) of their organizations use a third-party program for SaaS apps and services. However, only over half (54%) have visibility into these third-party environments making proactive security measures elusive.
Shahani noted, “While there are no quick fixes to these challenges, implementing an exposure management program enables security professionals to better allocate time and resources so they can focus on taking the preventive actions that legitimately reduce an organisation’s cyber risk. It requires security teams to place as much importance on proactive efforts as they currently do on reactive incident response efforts. It requires security and IT professionals to consider how siloed organisational structures — and the myriad security tools used in support of those silos — are hindering their ability to see what an attacker sees. And it requires a way for security professionals to analyse the data coming from disparate tools to empower them to draw meaningful insights they can apply to their risk reduction goals.”
3, Nov 2023
Ganglia Technologies Pvt Ltd Honored with the “Promising & Innovative Technology Company of the Year 2023
Bengaluru, November 3rd, 2023: Ganglia Technologies Pvt Ltd, housed in the Manipal GoK Bioincubator in Manipal, Karnataka, received the prestigious “Promising & Innovative Technology Company of the Year 2023” Karnataka Award in the “Futuristic Product Development & Research” category. This esteemed recognition was presented at the 22nd The Great Indian Entrepreneurship, Design, Business & Startup Awards & Conference 2023, an event that celebrates entrepreneurship, innovation, and business leadership excellence. The awards were presented by Rajah Vijay Kumar, a Scientist and Innovator with over 150 IPR assets, and K Raghu, a renowned Chartered Accountant and former President of ICAI.
Representing Ganglia Technologies Pvt Ltd at the event were Dr. Jairaj Mymbilly Balakrishnan, Chairman, and Dr. Dasharathraj K Shetty, the Managing Director. They were accompanied by key members of the company’s core Design Team(current and former): Shreyas Holla, Prithvi Tilwani, and Sripathi RB. All the team members are either MAHE alumni or students.

In their remarks, the team expressed their gratitude, stating, “Dr. TMA Pai, the founder of Manipal, has always been a role model for us. We owe this award to Manipal Academy of Higher Education, Manipal, whose support has been instrumental in bringing us to this stage. We also thank the Leadership of MAHE, KMC, MIT, and Manipal-GoK-Bioincubator, who have always been with us. We thank our mentors, including Dr. Sharathkumar Rao, Pro-VC MAHE, Cdr. Dr. Anil Rana, Director-MIT-Manipal; Dr. Padmaraj Hegde, Dean KMC-Manipal, and Dr. Manesh Thomas, CEO, Manipal GoK Bioincubator. Our Directors, Dr. Balakrishna SM and Dr. Sandeep S Shenoy, as well as our dedicated employees and interns, have played a vital role in making this achievement possible.”
The award ceremony and conference took place at The Taj West End, The Grand Ballroom, Bengaluru, on October 30, 2023, Monday. This flagship event brought together more than 350 industrialists, start-up founders, architects, interior designers, prominent business figures, and entrepreneurs. Distinguished attendees included ingenious bureaucrats, top architects, global leaders, CEOs, and politicians.
3, Nov 2023
Dreaming of a Big Home… Financial Moves to Make It Happen
– by Akash Pharande, Managing Director – Pharande Spaces
As we know, the COVID-19 pandemic triggered a remarkable shift among India’s middle class when it comes to home purchase behaviour. Typically conservative middle class Indians who earlier preferred compact and functional homes started splurging on relatively bigger properties, defying conventional wisdom.
While WFH and online schooling initially drove demand for bigger homes, this trend continued even after the pandemic subsided. There has been a deeper attitudinal shift unrelated to pandemic requirements.
Why bigger homes rule the market
– Lifestyle changes: The pandemic fundamentally altered buyer attitudes and living habits. After discovering the benefits of space and community living during lockdowns, the Indian middle class now sees large homes with amenities as the ideal, irrespective of WFH and online schooling needs fading.
– Demographic shifts: Rising nuclearization, urbanization and higher disposable incomes among middle class Indians also drive demand for bigger homes. Dual-income households want more room – for parents, future family growth and overall comfort.
– Future-proofing: Buyers want homes future-proofed against disruptions like health emergencies. Extra space provides a buffer and flexibility.
– Financial security: In India, real estate is seen as a wealth creator. Big homes equal better financial security and social stature. Unlike smaller starter homes which will later be sold to upgrade to better properties, big homes also represent permanence.
– Competitive pricing: Many leading developers offer large 3 BHKs within budget via competitive pricing and finance schemes, making bigger homes attractive investments.
– Suburbanization: The middle class continues migrating to metros’ peripheries and Tier 2/3 cities where property is cheaper, enabling purchase of bigger homes within budget.
Gradual but marked post-pandemic price appreciation has also encouraged buyers to invest in bigger homes before unaffordability sets in.

Counting the cost
But very few middle-class Indian families can afford to buy a bigger home right off the bat. Housing remains the most expensive acquisition most Indians will ever make, and bigger homes cost more.
Typically, in housing projects in a metro city, every additional bedroom costs between 15-25% more than the base 2BHK rate. For example, if a 2 BHK measures 1,000 sq.ft and costs Rs 8,000 per sq.ft, its price is Rs 80 lakhs. A 3BHK of 1,200 sq.ft (with 1 extra bedroom) at Rs 8,000 per sq.ft will cost Rs 96 lakhs, or 20% more.
Those additional bedrooms are definitely worth it. Apart from the sheer convenience and positive social connotations of a larger flat, the extra rooms allow for better utilization per square foot and in terms of rental ROI, 3 BHKs earn anywhere between 30-40% more rent than 2BHKs.
For most middle-class Indians, achieving the cherished dream of a spacious new flat calls for a lot of honest introspection, future gazing, and financial planning.
India’s middle-income groups typically face multiple financial burdens like education expenses for children, medical emergencies, financially supporting aged parents, etc. Along with these recurring expenses, the high monthly outgo towards home EMIs can overwhelm monthly budgets.
While the dream of owning that 3/4 BHK looms large on the family’s horizon, there are some immutable rules of financial planning that must not be broken. The most important one is that the expense of a home purchase should not exceed 35-40% of the total monthly household income. Breaching this limit can leave buyers cash-strapped to handle other critical spending.
Financial steps towards the 3 BHK
Track expenses and build savings: Maintain a record of monthly expenditures across categories – food, travel, shopping, utility bills, etc. This helps identify wasteful spending that can be reduced. Target to save at least 20% of your monthly income for the down payment on your home, and ensure that you always have an emergency corpus to handle contingencies.
Reduce existing debts: Try to close or prepay any outstanding loans for cars, gadgets, or vacations. This lowers your obligations and improves eligibility for the home loan.
Pay off expensive credit card bills: Credit card rollovers and revolving debts attract exorbitant interest rates of over 40% p.a. Clear off high-cost card dues with savings to free up repayment capacity.
Build a good credit score: Lenders check credit scores to assess loan eligibility and determine interest rates. Scores above 750 help secure cheaper home loans.
Avoid new purchases on EMIs: Adding more EMI commitments when home purchase is on the anvil increases the repayment burden significantly. Defer any major purchases that require loans.
Extend home loan tenure: Opting for a longer tenure of 25-30 years instead of the normal 20 years reduces the EMI outgo. This makes the home purchase more affordable.
Leverage co-applicant income: Consider including the spouse as a co-applicant for jointly availing a larger home loan amount and increasing repayment capability.
Claim tax benefits: First-time home buyers can avail deductions up to Rs 3.5 lakhs a year on principal and home loan interest under Sections 24 and 80C to reduce tax liability.
With some discipline and smart financial moves, middle-income home buyers can realize their aspirations of owning a large home while maintaining a healthy financial profile. Seeking professional guidance from financial planners also helps chalk out the best route to home ownership.
Obviously, owners of an existing home have an advantage as this property, if it is marketable, may be sold to reduce the overall financial burden. The above financial planning steps primarily address the perspective of first-time home buyers focused on acquiring a big apartment.
However, they also apply to existing homeowners whose property is modestly sized (and therefore in less demand) and/or in a very old project with very few of the modern trappings of more contemporary housing projects.
In a market where bigger, modern homes rule the demand wave, selling smaller, older properties may only help marginally in offsetting the cost of a spacious new apartment. Financial savviness and discipline can go a long way in narrowing the gap to make the dream of a spacious new home more attainable.
About the Author:
Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in West Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in West Pune.
3, Nov 2023
HCAH Joins Hands with Bangalore Police Department to Raise Stroke Awareness

Bangalore, November 03, 2023: HCAH, India’s leading out-of-hospital care provider, took a significant step in enhancing community health and well-being by collaborating with the Bangalore Police Department to host a comprehensive Stroke Awareness camp. The event took place this week, at Car Police Hospital, Mysore Road, Chamrajpet, Bangalore, attracting a substantial turnout of more than 100 attendees who availed themselves of free medical and physiotherapy sessions.
The camp’s inaugural ceremony was graced by the esteemed presence of Assistant Commissioner of Police (ACP) Mr. Girish B.R, representing the Bangalore Police Department. ACP Girish’s participation underscored the police department’s unwavering commitment to the welfare of its officers and the broader community.
A notable feature of the camp was a comprehensive Stroke Awareness session conducted by Dr. Pradeep R., a distinguished Consultant Neurologist and Epileptologist from Ramaiah Medical College and Hospitals, Bengaluru. Dr. Pradeep shed light on the importance of recognizing the signs and symptoms of a stroke and delved into the crucial aspects of post-stroke recovery. He emphasized the pivotal role of in-patient post-stroke rehabilitation, facilitating early and effective recovery for stroke survivors. Dr. Pradeep’s closing words, “Together we can be greater than Stroke,” resonated with this year’s awareness campaign theme.
Karthik, City Head for HCAH SuVitas, Bangalore, underscored the growing importance of well-designed post-stroke rehabilitation programs, given the increasing number of stroke cases. He expressed heartfelt gratitude to the Bangalore Police Department for allowing serving and raising awareness about stroke prevention and recovery within the community.
By joining forces with the Bangalore Police Department, HCAH demonstrated its unwavering commitment to community well-being and highlighted the significance of collaborative efforts in the fight against stroke.
2, Nov 2023
Zee Studios made the brands #Restart their journey!
Mumbai, 2nd November 2023: The movie 12th Fail explores the journey of Manoj Kumar Sharma and despite all odds, how he restarted his journey towards success. The banter was appreciated by the media, critics, and brands alike.
Zee Studios’ latest film 12th Fail has been creating a buzz everywhere through its raw emotions with a story that connects to the hearts alongside a striking performance by Vikrant Massey. The story revolves around IPS aspirant Manoj Kumar Sharma played by Vikrant Massey. Despite all the challenges, with hope and courage, he always chose to restart.
The story weaved a seamless connection with the audience as it portrayed the real struggle of a UPSC aspirant and the idea of never giving up. This became the very reason for the movie to receive humongous support from the brands.
Leveraging the central theme of the film i.e. never giving up, Zee Studios kicked off a unique brand banter on X with the hashtag #Restart. Brands across the nation resonated well with it, and the audience as well shared their ‘Restart’ journey.
Popular and significant brands like Zepto, Lenskart, Yatra.com, Ixigo, Xiaomi India, Nerolac Paints India, Sugar Cosmetics, Ajio, Magicpin, CoinSwitch, Eloelo, Meesho, Snapdeal, iQOO India & Mivi participated and integrated their products and services in this fun banter.
The movie 12th Fail is an inspiration, not just for UPSC aspirants but for everyone to lead their way to success, rise back stronger after failures, and fly high!
This activity was a major part of the movie campaign that gained a lot of attention and created ripples of conversations. The movie 12th Fail is produced by Zee Studios and marketed by White Rivers Media, an integrated, independent digital marketing agency.


