Forget Safe and Subtle, Nykaa Cosmetics Just Made Chrome Totally Desi and Absolutely Unmissable

Forget Safe and Subtle, Nykaa Cosmetics Just Made Chrome Totally Desi and Absolutely Unmissable

Mumbai, 25th September 2025: This festive season, nykaa cosmetics is not playing it safe. They’re about colour, joy, self-expression, and unapologetically standing out. This year, Nykaa Cosmetics is turning all the shine up with its latest campaign for the Festive Chrome Collection, starring the Gen Z IT girl Rasha Thadani, Akshara Shiva Kumar, and a group of 10 models who are making chrome desi.

Called “Turn Up The Shine”, the film captures that crazy, candid energy of Indian celebrations. Forget poised, manicured perfection, this is about girl baraat energy in full swing. Imagine a colourful open-air truck, draped in festive décor, rolling through the city, while a diverse group of people dances, laughs, and grooves without a care. Rasha leads the charge, her eyes shimmering in holographic colour thanks to Nykaa Cosmetics’ Stardust Chrome Eye Pencil, lips shining with Ultra Silk Lipstick, and nails catching the light in playful, colour-shifting hues.

Every frame feels like a slice of real life, the excitement of picking that perfect outfit, the laughter shared with friends, the thrill of trying something bold for once. There’s tradition in the details, but also a whole lot of kitsch, mischief, and modern flair. What makes it even more special is the quiet celebration of diversity, because every shade of expression deserves to be part of the party.

Behind the camera, the campaign was brought to life by the holy trinity of cool,  Sunetro Lahiri as Director, Rohan Shreshta on Statics, Riviera Lyn handling the glam makeup, Aastha Sharma styling the fits, and Rohit Bhatkar working his magic on hair.

At the heart of this collection is the Stardust Chrome Eye Pencil, long-lasting, waterproof, with a colour-shifting, holographic finish that’s as effortless to use as it is show-stopping. Building on the success of our OG Stardust Liquid Chrome Eyeliner launched last year which led the trend for bold, holographic eyes this collection expands the universe of daring, desi chrome looks. We’re also pushing two bold looks, Prism Pataka and Shimmer Sitara, perfect for every festive mood. Alongside these are the streak-free, light-reflecting Stardust Chrome Nail Polish, the ultra-pigmented and blendable 9-in-1 Eyeshadow Palette, and new Ultra Silk Lipsticks packed with Hyaluronic Acid and Vitamin E for rich, hydrated colour.