Cumin Co Partners with Chef Pooja Dhingra to Launch India’s First 100% Toxin-Free- Bakeware Collection

Cumin Co Partners with Chef Pooja Dhingra to Launch India’s First 100% Toxin-Free- Bakeware Collection

New Delhi, Dec 13:  Cumin Co, India’s first patented, 100% toxin-free enamel cast iron kitchenware brand, has officially entered the bakeware category with a new porcelain-grade ceramic and enamel cast iron collection, fronted by India’s most influential baking voice, Pooja Dhingra. This collaboration marks a pivotal chapter in the brand’s evolution as it expands beyond cookware, bringing global-quality baking tools to a C home-baking community that has grown exponentially but continues to lack purpose-built, high-performance products.

The launch also marks a major strategic milestone for Cumin Co. The brand is targeting a ₹100 crore ARR milestone by next year, supported by category expansion, material innovation and growing consumer sentiment around toxin-free kitchenware. India’s bakeware market, currently pegged at $100 million, is at an inflection point, and Cumin Co aims to capture 10% of this market within the next 2–3 years. By expanding into bakeware with patented materials, global-standard performance and thoughtful design, the brand is building a holistic, innovation-led kitchenware ecosystem for Indian homes one that spans both everyday cooking and advanced baking.

At the centre of this launch is a collection crafted specifically for the needs of Indian kitchens. The porcelain-grade ceramic bakeware offers exceptional heat distribution, easy release, and resistance to stains, oils and lingering smells — challenges that most mass-market bakeware fails to solve. The 4-layer enamel cast iron range, including the Braiser and Bread Oven, is engineered for superior heat retention, even crust formation, better browning and more consistent results, making it suitable for everything from gratins to artisanal bread. Every product has been designed keeping in mind the realities of Indian kitchens: compact ovens, high heat settings, frequent usage, flavour-heavy recipes, and multi-purpose cooking needs.

The partnership with Pooja Dhingra adds emotional depth and cultural relevance to the launch. Her presence brings credibility and warmth to a category that is equal parts technical and nostalgic. As someone who has shaped India’s modern baking landscape, Pooja represents both the aspiration and the authenticity that home bakers across the country identify with.

Niharika Joshi & Udit Lekhi, Co-Founders of Cumin Co, said:

“Indian homes have embraced baking like never before, yet the tools have not kept pace. Most bakeware available today is not designed for Indian ovens, Indian ingredients or the intensity of Indian cooking routines. This collection is our answer to that gap. Having Pooja on board deepens this mission she stands for the emotional connection, creativity and cultural evolution that baking now holds in Indian households. This category expansion strengthens our ambition to build India’s most trusted, health-first kitchenware brand across every cooking and baking need.”