Aptronix Launches Multi-Device Exchange Programme to Boost E-Waste Recycling

Aptronix Launches Multi-Device Exchange Programme to Boost E-Waste Recycling

New Delhi, Jan 23: Aptronix, an Apple Premium Partner in India, has introduced a new multi-device exchange initiative aimed at strengthening formal e-waste collection and responsible recycling across the country. The programme, titled Limitless Aptronix Exchange, allows customers to exchange up to 10 electronic devices of any brand and condition at Aptronix retail outlets.

Powered by device lifecycle management company Servify and recycling partner Karo Sambhav, a government-authorised Producer Responsibility Organisation (PRO), the initiative accepts both functional and non-functional devices. Eligible categories include smartphones, laptops, tablets, wearables, and select household electronics.

Functional devices are assessed instantly through Servify’s diagnostic platform, with the evaluated value redeemable against the purchase of new Apple products. Devices without resale value are routed for responsible recycling, with customers receiving vouchers, along with a tree planted on their behalf.

According to Aptronix, the programme is designed to address India’s growing e-waste challenge by encouraging consumers to responsibly dispose of unused and obsolete electronics. The company expects the initiative to divert a significant volume of electronic waste from landfills during its first year.

Servify’s platform enables transparent device assessment and end-to-end tracking, ensuring devices move through certified refurbishment or recycling channels. Karo Sambhav will oversee recycling operations in compliance with Extended Producer Responsibility (EPR) guidelines, providing traceability from collection to final processing.

Commenting on the launch, Meghna Singh, CEO, Aptronix, said,

“This programme is about making responsible disposal simple and accessible for consumers. By removing friction from the recycling process, we hope to encourage more people to part with old devices responsibly.”

Sreevathsa Prabhakar, Founder & CEO, Servify, added,

“Technology-driven diagnostics, transparent valuation, and traceable recycling are critical to formalising e-waste management at scale.”

The programme is available across all Aptronix retail locations and is open to customers irrespective of device brand. Aptronix will monitor key environmental impact metrics, including the number of devices collected, recycled, and consumer participation levels.

Industry observers note that initiatives such as this align with India’s tightening regulatory framework around e-waste management and reinforce the growing emphasis on producer and consumer responsibility within the electronics ecosystem.