Motovolt celebrates Holi with ‘Apni Ride, Apna Rang’ themed multi-regional creator-led digital film campaign

Motovolt celebrates Holi with ‘Apni Ride, Apna Rang’ themed multi-regional creator-led digital film campaign

Kolkata, Mar 02: Motovolt Mobility, an advanced and reliable electric two-wheeler solutions provider, welcomes the festive spirit of Holi with a collaborative digital film featuring multiple regional influencers coming together to capture and celebrate the excitement, vibrancy and bonds associated with the festival. The film, conceptualised in-house, follows the theme of Apni Ride, Apna Rang andhas been executed by brandsadvert, the brand’s influencer marketing and campaign partner.

Designed as a high-energy festive moment, the film brings together four creators from different content niches, each adding their own personality and rhythm to the narrative. Shot on the streets of Kolkata, with the colourful Deodar Street forming the visual backdrop, the film captures a festive morning that slowly builds into a shared celebration. What begins with quiet anticipation soon turns into playful colour exchanges, laughter and spontaneous ride moments, reflecting how celebrations unfold naturally in real life. Following the film’s theme, the story moves from individual moments to collective energy, fun chases on electric bikes and playful banter amongst friends.

Commenting on the digital film, Mr Tushar Choudhary, Founder & CEO, Motovolt Mobility,said,

“The celebration of Holi is incomplete without colours, friends, and a trusted mobility companion. This Holi film captures that spirit by placing the e-bike within real, shared moments of celebration, where movement and togetherness naturally come together. At Motovolt, our focus has always been on making mobility feel effortless and approachable. Our URBN e-bikes are designed to fit into everyday routines and moments that matter, not just as a way to move, but as a companion in how people experience their surroundings and connect with others.”

Manoj Kumar, Co-founder, brandsadvert, said,

 “Holi is one of the most expressive festivals in India, and for Motovolt, we brought together creators from different niches to build a shared narrative that travels across their communities, making the celebration and the brand’s mobility story more relatable. The idea was to show mobility as something that naturally fits into everyday experiences — whether it’s meeting people, moving through the city or celebrating together.”

The campaign highlights a shift in festive communication, where brands increasingly focus on lived experiences rather than staged messaging. By grounding the story in a real city setting and real creator personalities, Motovolt’s ‘Apni Ride, Apna Rang’ digital film connects celebration with everyday mobility in a way that feels familiar and relatable.