23, Feb 2026
Probus Secures its Legacy as a Great Place To Work with an Elite 96% Rating Two Years in a Row
Mumbai, Feb 23: Work was once a simple, cold equation: a barter of time for a pay check. For years, companies and employees operated within this transactional understanding. But as workplaces evolved, people began seeking more than just roles and salaries; they wanted purpose, belonging and to be valued as individuals. In the demanding world of insurance broking, where numbers often take the spotlight, Probus, one of India’s leading insurance broking platforms is proving that when you prioritize the human element, excellence follows naturally. This people-centric culture has earned Probus the Certified™ Great Place To Work® recognition for 2026–2027 for the second year in a row, supported by an outstanding 96% employee satisfaction score – proof that when people feel valued, excellence is not just an objective; it becomes the very engine of the organization’s success.
While insurance is often driven by metrics, Probus chooses a different route. Across 40+ branches throughout India, the firm maintained a 94% average across every survey category. This consistency is the real story; whether a team member is navigating the energy of the Mumbai headquarters or supporting a client from a regional office, the narrative of being “backed” remains the same. A major part of this heart is the workforce, where women comprise over 40% of the Probus family – an effort that has also been recognised with Probus being named one of India’s Best Workplaces™ for Women 2025 by Great Place to Work® India. Probus achieved this by moving past traditional norms to offer flexible arrangements and career initiatives that truly support women’s growth.
Ultimately, this Certification is more than just a badge; it is a representation of the Great Place To Work® global standard, which is so rigorous that it has become the definitive word on workplace excellence. By passing the proprietary Trust Index™ Survey, Probus has been measured against a gold standard built on 30 years of data from over 100 million employees worldwide. This acknowledgement confirms that the culture it has built – which is based on inclusivity and genuine career growth, it is not just an internal goal but a world-class standard that has been proven to drive innovation and long-term stability.
Commenting on the certification, Mr. Rakesh Goyal, Director at Probus, said,
“A strong business is ultimately about people. Certifications are a great milestone, but what truly counts is how our teams feel every day. Our culture has led to over 40% growth in the last few years and consistent profits. This is because we have created an environment where happy, engaged people feel empowered to do their best work, which naturally boosts productivity and innovation”
This certification acts as a North Star for Probus as it continues its rapid expansion across India. It is a promise that the company’s commitment to transparency and empowerment will always be at the heart of everything it builds, even as it grows
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- By Neel Achary
