2, Apr 2025
CaratLane Brings the Universe to Jewellery with Stunning Sol and Luna Festive Editions

Mumbai, 2nd April, 2025: CaratLane – A TATA Product, India’s leading omnichannel jewellery retailer, simultaneously marked the debut of two exquisite collections—Sol & Luna—inspired by nature’s celestial wonders in their truest and most brilliant form. The collection launches, perfectly timed for the auspicious occasions of all the regional New Years and Akshaya Tritiya, beautifully capture the significance of new beginnings with their intricate designs.

Saumen Bhaumik, CEO & MD – CaratLane, remarked, “At CaratLane, we’re committed to making stunning jewellery. This festive season, we’re bringing 2 distinct collections – Sol and Luna, deeply symbolic of blending celestial grandeur embraced with prosperity and auspiciousness. Sol, the dawn of your brilliance is a tribute to new beginnings and endless possibilities. Inspired by the moon’s ever-changing beauty, Luna is a tribute to every phase of you. These collections perfectly reflect our vision of high-jewellery craftsmanship and everyday elegance, designed to be effortlessly wearable at accessible price points.”

Sol—crafted in 18KT yellow gold, SIFG diamonds & special-cut yellow gemstones—is inspired by the golden hues of sunrise and its reflection on the horizon. The designs embody the dawn of brilliance, marking an auspicious start to every journey, symbolising fresh opportunities captured through the brilliance of diamonds.

Luna, on the other hand, is inspired by the ever-changing phases of the moon, metaphorically representing the different sides and transformative journey of its wearer. Crafted in 18KT gold, the intricate diamond-studded designs capture the moon’s serene yet powerful aura, symbolizing elegance, resilience, and transformation. Luna is a timeless addition to any jewellery collection, embodying the essence of life’s cyclical changes.

To mark the launch of Sol & Luna, CaratLane is making a strong impact with a high-visibility campaign, ensuring these collections reach a wide audience. As an associate sponsor of the IPL, exclusively with Star Sports HD and JioHotstar, the brand is making a bold statement by showcasing its designs to millions of viewers. This is further amplified by strategic OOH ads in key markets and newspaper ads across The Times of India publication, ensuring maximum visibility and impact.

2, Apr 2025
From Ideas to Empires: How VCs Are Shaping India’s Startup Landscape

New Delhi, April 02, 2025: As a part of the world’s largest startup event, Startup Mahakumbh, an exclusive dinner program is being hosted on April 4, to synergize the efforts of the venture capitalists (VCs) – Limited Partners-General Partners (LPGP) with India’s startup ecosystem.

This exclusive gathering will be graced by the Hon’ble Minister of Commerce and Industry, Shri Piyush Goyal and dignitaries from the Department for Promotion of Industry and Internal Trade (DPIIT) Shri Amardeep Bhatia, Secretary, DPIIT, Shri Sanjiv, Joint Secretary, DPIIT, Chairman along with other eminent leaders including Shri Manoj Mittal, Chairman and Managing Director (CMD), Small Industries Development Bank of India (SIDBI) and key stakeholders from the venture capitals, the startups and ‘Organizing Committee’ members of the Startup Mahakumbh.

Talking about the exclusive program, Dr. Arvind Gupta, Startup Mahakumbh Organizing Committee Member and Head of the Digital India Foundation, said, “With the Startup Mahakumbh poised to be a game-changer for the Indian entrepreneurial ecosystem and the LPGP being its vital, this program will serve as an essential touchpoint for fostering meaningful investor-startup collaborations.

He added, “Initiatives like Fund of Funds for Startups have revolutionized India’s startup ecosystem. Under PM Narendra Modi ‘s vision, our domestic VCs are now powering incredible innovators from tier 2-3 cities which is enabling Bharat’s startups to truly lead India’s techade.”

The Indian government, through the Fund of Funds for Startups (FFS) scheme, provides financial support to startups by contributing to the capital of SEBI-registered Alternative Investment Funds (AIFs), with a corpus of Rs.10,000 crore. Through this initiative, Rs. 11,688 cr. has been committed through 151 AlFs, catalyzing a capital pool of around Rs.91,000 cr. which clearly reflects the great success of this program.

The Limited Partners (LPs) are institutional investors such as pension funds, sovereign wealth funds, and family offices that provide capital to venture capital (VC) firms, while General Partners (GPs) are the fund managers responsible for investing this capital into high-potential startups.

In recent times, India’s venture capital sector has seen unprecedented growth, with record-breaking funds raised and increasing foreign investment. The country’s VC ecosystem has played a transformative role in fueling innovation, creating jobs, and driving economic growth, with top investors backing deep-tech, fintech, AI-driven enterprises, and green energy startups. This influx of capital is helping Indian startups expand beyond domestic markets and positioning them as global players.

2, Apr 2025
FY25 Highlights : NTPC records 438.6 BU of Total Generation, Up By 3.88% YOY

NTPC Ltd, India’s largest integrated power utility, has achieved remarkable growth in its operational performance during the financial year 2024-2025 with a significant increase in total power generation by 3.88% as compared to the previous financial year (FY24).

The NTPC Group recorded a total generation of 438.6 Billion Units (BU) in FY’25, surpassing the previous financial year’s generation of 422.2 BU. These accomplishments reinforce NTPC’s commitment to delivering reliable and affordable power to the nation.

In addition to this, NTPC Group also made substantial strides in expanding its installed capacity. During FY25, the Group successfully added 3,972 MW of capacity, bringing its cumulative installed capacity to around 80 GW by the end of FY25.

Apart from operational capacity of approx. 80 GW, additional 32 GW capacity including 15 GW Renewable capacity is under construction. The company is committed to achieve 60 GW of Renewable Energy capacity by 2032.

Along with power generation, NTPC has also ventured into various new business areas including e-mobility, battery storage, pumped hydro storage, Waste-to-Energy, Nuclear, Green Hydrogen solutions etc. and participated in the bidding for power distribution of Union Territories.

NTPC Ltd. is India’s largest integrated power utility, contributing 1/4th of the power requirement of the country. With a diverse portfolio of thermal, hydro, solar, and wind power plants, NTPC is dedicated to delivering reliable, affordable, and sustainable electricity to the Nation. The company is committed to adopting best practices, fostering innovation, and embracing clean energy technologies for a greener future.

2, Apr 2025
Hip Hop at Its Best! Realme Hip Hop India Season 2 Delivers Thrills, Skills, and a Legendary Face-Off

MUMBAI, India–April 2nd, 2025: Buckle up for an adrenaline-packed ride as Realme Hip Hop India Season 2 continues to redefine dance battles like never before. Streaming exclusively on Amazon MX Player, Amazon’s free video streaming service, the competition has hit a fever pitch, with every performance pushing the limits of skill, passion, and raw energy. But beyond the battle for the top spot, the latest episodes delivered a moment so iconic, it’s already being hailed as one of the greatest in the show’s history.

Jaaved Jaaferi

This week, the legendary Jaaved Jaaferi stepped in as the guest judge, bringing his signature energy and charisma to the Realme Hip Hop India Season 2 stage. But that’s not all! The real show-stopper of the episode was the jaw-dropping dance-off between Jaaved Jaaferi and Remo D’Souza — a never-seen-before sight that fans won’t stop talking about anytime soon. This first-of-its-kind clash not only bowled audiences over but also cemented this season as one for the books.

Speaking about the face-off, Remo D’Souza said, “Dancing alongside Jaaved Jaaferi was a lovely experience. His energy is unmatched, and to go head-to-head with him was surreal. Moments like these are what make Hip Hop India Season 2 so special—pushing boundaries, creating memories, and celebrating the joy of dance. I’m beyond excited for what’s yet to come!”

Filled with high-voltage performances, unparalleled energy, and a stage that features the country’s best hip-hop talents, Realme Hip Hop India Season 2 is now streaming exclusively on Amazon MX Player, available on Amazon’s shopping app, Prime Video, Fire TV, and Connected TVs.

2, Apr 2025
State-Level Poets Unite at Shrimant Publication’s 4th Anniversary Book Launch Celebration

Pune, – Shrimant Publication proudly marked its 4th anniversary with a grand literary event held at Cummins Hall, Patrakar Bhavan, Pune on 27th March, 2025. The event featured the launch of three new books and a relaunch of a fourth book, insightful panel discussions, and a state-level Kavi Sammelan (poetry gathering), making it a remarkable celebration of literature and creativity.

The event was graced by a distinguished panel of guests, including Chief Guest Dr. A. N. Rasankute (President-Konkan Region, Akhil Bharatiya Marathi Sahitya Parishad) and Guest of Honour Dr. Alka Naik (Vice President-Konkan Region, Akhil Bharatiya Marathi Sahitya Parishad). They were joined by Vallabh Gadade (Shrimant Sir), founder of Shrimant Publication, along with author Prakash Kadam and compilers Sameer Gudhate and Kanchan Nikumbh.

The celebration was expertly anchored by Ganesh Tanpure of Shrimant Publication and co-anchored by Siya Kulkarni, who guided the audience through the various segments of the program with professionalism and warmth.

Three highly anticipated books by Prakash Kadam (Jeevan Ek Saapshidicha Khel), Sameer Gudhate (Beyond the Horizon) and Kanchan Nikumbh (Ansuni Kavitaye) were launched during the event, showcasing the diverse literary talent nurtured by Shrimant Publication. Alongside the book launch, another distinguished author, Dr. Alka Naik’s Samarpan was relaunched, who alongside others, shared her experiences and perspective on her literary journey.

Following the book launch, a Kavi Sammelan brought together poetic voices from across the city. In a unique twist, participating poets were selected through a chit-based draw, ensuring an inclusive and spontaneous platform for emerging and established poets alike.

In addition to the book launches, the event featured a special exhibition outside the hall curated by Kanchan Nikumbh, displaying artistic frames and bookmarks. Attendees also had the opportunity to purchase publication books by Shrimant Publication.

Reflecting on the journey of the past four years, the event served as a tribute to esteemed authors, respected mentors, diligent employees, and cooperative collaborators who have contributed to the success of Shrimant Publication.

The celebration brought together literary enthusiasts, poets, authors, and readers across the city, underscoring Shrimant Publication’s motto: “We Are Here To Serve The Literature.”

1, Apr 2025
India’s No.1 Choice: Muthoot Finance Leads Financial Trust Rankings for 9th Straight Year

New Delhi, April 01, 2025: Muthoot Finance, India’s largest gold loan NBFC, has once again been recognized as India’s No.1 Most Trusted Financial Services Brand for 2025 by TRA’s Brand Trust Report. This remarkable achievement marks the 9th consecutive year since 2016 that Muthoot Finance has received this prestigious recognition, reaffirming its legacy of trust, reliability, and excellence in financial services.

TRA’s Brand Trust Report is one of the most credible studies on brand trust in India. The 2025 edition is based on extensive primary research conducted across 16 cities and over 6,000 hours of fieldwork. The study meticulously evaluates consumer perception and trust-based brand behaviours to identify India’s Most Trusted Brands.

Muthoot Finance has consistently set industry benchmarks through its customer-centric approach, cutting-edge digital transformation initiatives, and responsible lending practices. With a strong focus on financial inclusion, the company ensures seamless access to credit for individuals and small businesses across urban and rural India. It adheres to the highest standards of corporate governance, regulatory compliance, and transparency, fully aligning with regulatory guidelines and industry best practices. By prioritizing ethical lending, data security, and customer education, Muthoot Finance remains committed to providing secure, hassle-free, and affordable financial solutions, reinforcing its legacy of trust and financial empowerment across the country.

Mr. Alexander George Muthoot, Joint Managing Director, Muthoot Finance, said:

“It is an honor to be recognized as India’s No.1 Most Trusted Financial Services Brand for the 9th consecutive year. This achievement reflects our deep-rooted commitment to serving customers with integrity, transparency, and innovation. Trust is the foundation of our business, and this recognition strengthens our resolve to continue empowering individuals and small businesses with easy access to credit, ensuring their financial well-being and growth.”

At Muthoot Finance, we have always prioritised the needs of our customers by offering them reliable, compliant, and digitally advanced financial solutions. Being recognized as India’s most trusted financial brand yet again is a testament to our customer-first approach and the relentless efforts of 40,000+ dedicated Muthootians across the country. We remain committed to delivering value-driven services while upholding the highest standards of corporate governance and regulatory compliance.”

With a vast network of over 7,000+ branches, Muthoot Finance is the flagship company of The Muthoot Group, which has 20 diversified business divisions, serving over 2.5 lakh customers daily, enabling them to meet their financial needs with ease. Muthoot Finance’s commitment to excellence extends beyond its customers- it is also a ‘Great Place to Work’ certified for the 4th consecutive year by the Great Place to Work Institute.

1, Apr 2025
Exclusive Travel Benefits: Paytm Travel Pass Brings Insurance, Discounts and More

Paytm (One97 Communications Limited), India’s leading payments and financial services distribution company and pioneer of QR codes, Soundbox, and mobile payments, has introduced the Paytm Travel Pass, a subscription-based offering designed to provide significant savings and convenience for frequent flyers and business travellers. The Pass includes free cancellations, travel insurance, and seat discounts worth up to ₹15,200, making it a cost-effective choice for travellers.

The Paytm Travel Pass offers complimentary benefits applicable four times, making it ideal for those who travel frequently. It includes free domestic flight cancellations, ensuring no money is lost if travel plans change, along with travel insurance coverage for providing protection against baggage loss, flight delays, and other unexpected disruptions, enhancing the overall travel experience.

The pass also includes a ₹150 discount on seat selection for domestic flights, allowing travellers to choose their preferred seats for added comfort. Whether selecting a window seat for the view or an aisle seat for extra space, this benefit enhances the overall travel experience. With a three-month validity, the pass provides flexibility for multiple trips, helping travellers avoid fluctuating fares and cancellation fees.

Vikash Jalan, CEO – Paytm Travel said, “We aim to capture the growing segment of frequent flyers and business travelers by offering cost savings, flexibility, and added travel security. With the Paytm Travel Pass, domestic travellers can benefit from seat discounts, free cancellations, and travel insurance, ensuring greater financial flexibility and peace of mind. This initiative aligns with our vision of providing innovative solutions that enhance the overall travel experience.”

1, Apr 2025
Blending Hospitality with Design: CYK Hospitalities Introduces Logical Showsha

Gurugram, 1st April, 25: CYK Hospitalities, a leading F&B consultancy firm known for its expertise in developing innovative dining experiences, has announced the launch of Logical Showsha, a design agency based in Gurgaon. The new venture will focus on logo designing, brand decks, merchandise, packaging, and visual identity solutions and create exciting stories around brands through strategic creativity. While designing logos, menus, and merchandise for cafes, kiosks, and restaurants is a long assist of CYK, the new venture is a strategic move to extend its services into other various domains.

Logical Showsha is all about transforming the business through innovative design solutions and visual storytelling that will help the brands find their way. It aims at providing innovative design solutions that will influence the people and fulfill the brand’s core values and identity in every concept.

CYK Hospitalities launched the pilot phase in December last year and have been fortunate to having work with many prominent brands, proving its prowess in creative branding. Some of the brands that CYK Hospitalities under its new venture Logical Shosa are The Central Delhi of House of Minar, (designing the visual identity to brand identity that resonates with the premium appeal of a luxury fine-dining restaurant), Himalayan Trope, Almora producing designs that line up with the root culture of the brand, and Sodhilicious, one of the finest bakeries where they produced lively packaging and marketing materials for a, playful, and engaging brand personality.

On this development, Pulkit Arora, Director, CYK Hospitalities, stated, “Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience.”

“The Logical Showsha is where we begin the creation of the destination, modified into different, new, and unique forms of identity for brands,” said Simranjeet Singh, Director, CYK Hospitalities.

1, Apr 2025
The Salt Inc. Honored with Gold for MindLink, Transforming Consumer Analytics

Mumbai, April 1st, 2025 – In an era where attention is fragmented and digital engagement is transient, The Salt Inc. has launched MindLink, a psychographic intelligence platform that is redefining how brands connect with consumers. Recognizing its groundbreaking contribution to psychographic intelligence and audience strategy, MindLink was recently awarded Gold in the ‘Most Innovative Tech for Consumer Insights’ category at Ad:tech India 2025.

Unlike traditional analytics that rely heavily on demographics and behavioural data, MindLink delves deeper, mapping thought patterns, emotional triggers, and cognitive motivations to uncover why consumers think, feel, and act the way they do. This helps brands craft messages that don’t just reach audiences—they resonate, build trust, and drive action. This platform empowers businesses with rich, real-time psychographic data to build emotionally intelligent campaigns that reflect what truly matters to their audience.

“With MindLink, we’ve created a system that adapts to human nuance—giving brands the tools to understand not just what people do, but why they do it. This enables more meaningful engagement, powered by science and empathy.” said Dr. Tarun Abhichandani, Chief Product Officer at The Salt Inc.

Designed specifically for marketers, strategists, and brand custodians, MindLink integrates AI with psychographic science to offer insights that are actionable, scalable, and deeply human. As the platform evolves, it aims to shift the industry from reactive targeting to proactive understanding—fueling a new era of precision storytelling and consumer trust.

“At The Salt Inc., we believe the future of marketing lies in authentic conversations,” said Neena Dasgupta, Founder & CEO. “MindLink helps brands move beyond guesswork and tap into real consumer intent. It’s not about targeting behaviors—it’s about connecting with people.”

As The Salt Inc. continues to innovate at the intersection of technology and emotional intelligence, MindLink marks a shift toward marketing rooted in empathy, not just impressions.

1, Apr 2025
Smart Prep for JEE Main 2025: Infinity Learn Introduces Live Analysis and Rank Prediction Tool

India, 1st April 2025: Infinity Learn by Sri Chaitanya, India’s only Hybrid Learning platform delivering outcome-based learning at scale, is set to enhance JEE Main 2025 preparation by showcasing Live Exam Analysis and Rank Predictor sessions for JEE Main 2025 Session 2 on April 2, 3, 4, 7, and 8. Covering both exam shifts each day, these sessions will provide students with real-time insights, expert evaluations, and predictive analysis to help refine their exam strategies.

The National Testing Agency (NTA) has released the schedule for the Joint Entrance Examination (JEE) Main 2025, Session 2, which will be held on April 2, 3, 4, 7, and 8. The exam will take place in two shifts daily: the morning shift from 9:00 AM to 12:00 PM and the afternoon shift from 3:00 PM to 6:00 PM.

Key Features of Infinity Learn’s Live Analysis:

· Comprehensive Difficulty Level Analysis – Overall and subject-wise difficulty breakdown

· Subject-Wise In-Depth Review – Detailed evaluation of Physics, Chemistry, and Mathematics

· Comparison with Previous Years – Understanding trends and question patterns

· Memory-Based Questions & Solutions – Real-time solutions for questions asked

· Analysis of Numerical Questions – Assessing the complexity of numerical problems

As India’s only hybrid EdTech platform focused on outcome-based learning, Infinity Learn by Sri Chaitanya remains committed to empowering JEE Main 2025 Session 2 aspirants with expert-led insights, equipping them for success in upcoming exams.