30, Jan 2025
PVR INOX’s ‘Timeless Classics’ Celebrates Cinema’s Most Iconic Films and Their Lasting Impact
National, January 30, 2025: PVR INOX, India’s largest and most premium cinema chain, is set to take cinephiles on a nostalgic journey with the launch of Timeless Classics, aimed at reintroducing some of the most iconic Indian and international films to the big screen. Beginning on January 31st, this property offers audiences the unique opportunity to rediscover and celebrate cinematic masterpieces that have had a profound influence on audiences and the industry alike and continue to inspire a whole new generation of creators and viewers.
The Timeless Classics series will begin with the iconic romantic drama Kabhi Kabhie, directed by Yash Chopra—a film that has become an integral part of India’s cinematic history. The celebration continues in February with two more timeless romances by the legendary filmmaker: Silsila and Chandni, both of which have left an indelible mark on romantic cinema.
February will also feature the restored version of Awara, a timeless classic by Raj Kapoor, and Aradhana, a much-loved film starring the iconic duo Rajesh Khanna and Sharmila Tagore, directed by Shakti Samanta. These meticulously restored editions of landmark films offer audiences a chance to experience their cultural and cinematic significance in a contemporary setting. With a diverse range of romantic films that have defined the genre, February promises to be a celebration of love and nostalgia on the big screen.
Curated exclusively for discerning audiences, Timeless Classics will feature limited re-releases at select premium PVR INOX cinemas, offering an immersive experience with superior sound and visual quality. As part of this initiative, a new lineup of classics will be introduced every Friday, ensuring fresh selections for movie lovers to enjoy each week.
Niharika Bijli, Lead Strategist at PVR INOX, commented on the new launch, “Timeless Classics at PVR INOX is a celebration of cinema. Our goal is to not only revive these classic films but to provide a dedicated platform for these cinematic masterpieces. This curated series offers audiences a rare chance to experience iconic films on the big screen, appreciate their timeless relevance, and acknowledge their continued and lasting impact on our legacy as moviemakers and moviegoers.”
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- By Team
30, Jan 2025
India’s Premier Cake and Bake Expo, Cakeology 2025, Kicks Off in Guwahati on Jan 31
Guwahati, January 30, 2025: Cake enthusiasts, baking professionals, and industry buyers are in for a treat as Cakeology 2025, India’s premier Cake & Bake Expo, is set to make its debut in Guwahati. Scheduled to take place from January 31 to February 2, 2025, at the Maniram Dewan Trade Centre, this much-anticipated event promises to be a game-changer for the baking and hospitality industries in Northeast India.
Having begun its journey eight years ago in Mumbai, Cakeology has grown into India’s most successful baking expo, hosting multiple successful editions. Now, for the first time, it is expanding to Guwahati, offering an unparalleled platform for cake artists, home bakers, industry professionals, and food entrepreneurs to connect, learn, and showcase their talents.

The event is tailored for a diverse audience, including baking professionals, industry buyers, cake artists, home bakers, bakery cafés, pastry chefs, restaurant owners, caterers, hotel purchase managers, F&B managers, sweet and snack shop owners, hotel management institutes among others.
“Attendees can look forward to an array of exciting activities, including stalls and exhibits where top brands are showcasing ingredients, tools, and baking equipment. Also, there will be free hands-on workshops led by expert bakers and chefs and live theatre demonstrations,” said Khushi Malani, the Founder of Cakeology.
Cakeology 2025 is more than just an exhibition – it is a celebration of the art of baking and cake decorating. The event aims to bring together everyday cake enthusiasts, professional bakers, chocolatiers, retailers, and food lovers to network, learn, and elevate their craft.
30, Jan 2025
UAE-India Partnership Forum: Sheikh Saud Bin Saqr Al Qasimi Witnesses Historic MoUs Between RAKEZ CII and MIDC
Ras Al Khaimah, 30 January 2025: His Highness Sheikh Saud bin Saqr Al Qasimi, Member of the Supreme Council and Ruler of Ras Al Khaimah, witnessed the signing of significant Memorandums of Understanding (MoUs) during the ‘UAE-India: Partnership for Enduring Prosperity’ forum, held recently at the Waldorf Astoria, Ras Al Khaimah. The forum brought together leaders and innovators to strengthen economic collaboration between the UAE and India.
The MoUs, signed between Ras Al Khaimah Economic Zone (RAKEZ) and key Indian entities such as the Confederation of Indian Industry (CII) and Maharashtra Industrial Development Corporation (MIDC), aim to bolster trade and investment opportunities. The agreement with CII focuses on facilitating the growth of Indian businesses by providing tailored support, hosting industry events, and promoting Indian enterprises within the RAKEZ ecosystem. Meanwhile, the MoU with MIDC emphasises strengthening trade ties between Ras Al Khaimah and Maharashtra by fostering investor connections, promoting a business-friendly environment, and collaborating on mutually beneficial projects.

RAKEZ, which already hosts over 7,000 Indian investors operating across diverse sectors, highlighted its pivotal role in empowering Indian businesses, which span industries such as manufacturing, trade, technology, and services, benefiting from RAKEZ’s strategic location, comprehensive infrastructure, and supportive business environment.
The forum featured a key plenary session titled ‘Make in India & the Emirates – Thriving in a Complementary Manufacturing Ecosystem,’ moderated by RAKEZ Group CEO Ramy Jallad. The session brought together prominent panelists to explore topics such as the impact of the Comprehensive Economic Partnership Agreement (CEPA), green manufacturing trends, the role of advanced technologies like AI and IoT, and the evolving global value chains in manufacturing.
Speaking at the forum, Jallad commented: “The UAE and India share a long-standing partnership rooted in trust and mutual growth. Ras Al Khaimah, with its business-friendly environment and strategic location, is perfectly positioned to support Indian businesses looking to thrive on a global scale. These MoUs are a significant milestone in our efforts to enhance collaboration, foster innovation, and create opportunities across borders. They also contribute to reinforcing Ras Al Khaimah’s position as a key hub for Indian companies seeking global expansion.”
The event also celebrated the launch of the Global Maharashtra Business Forum Chapter in Ras Al Khaimah, further solidifying the emirate’s position as a gateway for Indian companies to expand their reach globally.
With its ongoing efforts to foster cross-border partnerships, particularly with India, RAKEZ continues to solidify its role as a pillar of Ras Al Khaimah’s economic development. By supporting Indian businesses, facilitating trade and investment opportunities, and driving collaboration through strategic initiatives with several Indian business forums and organisations, RAKEZ is actively contributing to the UAE’s vision for sustainable growth and its position as a global hub for innovation and economic progress.
30, Jan 2025
Raymond Lifestyle Maintains Positive Performance Despite Weak Consumer Sentiment
New Delhi, 30th January, 2025: Raymond Lifestyle Limited today announced its unaudited financial results for the quarter ended 31st December, 2024.
Amidst a weak consumer demand and subdued sentiments, Raymond Lifestyle Limited reported a decent quarterly performance in Q3 FY25 with a total income of ₹ 1,796 Cr. EBITDA stood at ₹ 221 Cr in Q3 FY25 with an EBITDA margin of 12.3% during these challenging market conditions. Additionally, we have reclaimed our net debt free status, which had gone into borrowing in the previous two quarters. Our primary objective remains to establish a long-term sustainable business, by continued investments in our retail store expansion, product innovation and marketing.
Commenting on the performance, Sunil Kataria, Managing Director of Raymond Lifestyle Limited said; “Q3FY25 continued to be a challenging quarter for our business. Despite weaker market conditions, our efforts have resulted in low single digit revenue growth. Our continued focus on retail expansion led to opening of 135 new stores during the current financial year, reaching a total of 1,653 stores including 143 stores in Ethnix by Raymond. During the quarter we have expanded into the Innerwear Category by launching Park Avenue Innerwear, which has received positive feedback from the trade channel. Our focus remains on our strategy to build a long term sustainable and profitable business.”
Q3 FY25 Segmental Performance (Post IND AS 116)
Branded Textile segment revenue declined by 6% to ₹ 856 Cr in Q3 FY25 vs ₹ 909 Cr in Q3 FY24 predominantly on account of weaker consumer demand. EBITDA margins at 18.0% impacted due to scale deleverage.
Branded Apparel segment revenue stood at ₹ 458 Cr in Q3 FY25 as compared to ₹ 437 Cr in the same quarter last year. The performance was on account of new range of product launches during challenging market conditions and muted consumer demand. The segment reported an EBITDA margin of 9.6%, impacted by upfront investments in retail store expansion.
During the quarter we have opened 61 new stores including 14 ‘Ethnix by Raymond’ stores. The total retail store network now stands at 1,653 stores as of 31st December 2024.
Garmenting segment reported revenue at ₹ 309 Cr in Q3 FY25 as compared to ₹ 261 Cr in same quarter previous year. EBITDA margin for the quarter was 7.8%, impacted on account of adverse sales mix, higher freight costs and additional cost of training of manpower for the new lines within our manufacturing facilities.
30, Jan 2025
Over 41,000 Housing Units Slated for Delivery on Dwarka Expressway and Sohna in Coming Years
New Delhi, 30 Jan 2025: Dwarka Expressway and Sohna in Gurugram have emerged as some of the most sought-after real estate hotspots in the region. According to recent reports by Square Yards, these areas are set to witness delivery of 41,000 housing units over the next three years from 2025 onwards. Dwarka Expressway is alone likely to witness the delivery of over 25,000 units by major developers by 2027. During the same period, Sohna is expected to witness delivery of around 16,000 units.
With the ongoing infrastructure developments both – Dwarka Expressway and Sohna – are witnessing strong demand and are among the fastest growing micro-markets in the Delhi NCR region. These regions are also expected to witness new supplies matching the demand trend.
Dwarka Expressway is set for a steady flow of housing deliveries over the next three years. In 2025, around 12,500 units will be handed over, followed by 5,500 units in 2026, and another 7,000 units in 2027. With these deliveries, the area is expected to continue its rise as one of Gurugram’s top real estate destinations, supported by ongoing infrastructure upgrades and growing demand from homebuyers.
Post-pandemic, both micro-markets have seen a significant rise in real estate supply, fuelled by better infrastructure and increased developer interest. In the past three years, Dwarka Expressway has led the way, with over 10,000 units delivered each year. On the other hand, Sohna has seen such a huge boost in supply since 2020 that it’s already surpassed the total number of units delivered in the entire decade before that, from 2010 to 2020.
Along the Dwarka Expressway, Signature Global has established a strong presence with key projects like ‘Signature Global City’ and ‘De-luxe DXP’ in Sector 37D, contributing significantly to the area’s new launches over the past four years. Other major developers, such as Krisumi Corporation, Conscient One, Smart World Developers, and Sobha Realty, have also played a vital role in driving the growth of the luxury residential segment, enhancing the region’s overall appeal.
In Sohna, developers such as Signature Global, Ganga Realty, and Central Park Group have strategically secured key land parcels and are advancing with a variety of ongoing and upcoming projects. This underscores their confidence in the region’s strong growth potential and its promising future in the real estate market.
Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd., while commenting on the evolving real estate landscape in the region, said, “The ongoing infrastructure improvements and the rising demand in Dwarka Expressway and Sohna are transforming these areas into some of the most promising real estate hotspots in Delhi NCR. With a steady flow of new housing projects set to be delivered, these regions are becoming key investment destinations, offering tremendous opportunities for both investors and homebuyers. With the momentum continuing, we can expect further growth and long-term value, making these areas essential for anyone looking to capitalize on Gurugram’s real estate potential.”
Speaking about the region’s growth potential, Mr. Akash Khurana, President and CEO, Krisumi Corporation, said,” The Dwarka Expressway is rapidly evolving into one of the most sought-after real estate destinations in the Delhi NCR region. With significant infrastructure improvements underway, the area is attracting growing demand from homebuyers and investors alike. As key projects near completion, Dwarka Expressway is poised to become a major catalyst for Gurugram’s real estate growth, offering unparalleled opportunities for long-term value and stability. This development is a testament to the area’s potential and its crucial role in shaping the future of the city’s real estate market.”
30, Jan 2025
Disney+ Hotstar Premieres The Storyteller on Jan 28 – Writer or Narrator

Enter the world of The Storyteller, a mesmerizing film that will both tug at your heartstrings and awaken your imagination. Premiering on Disney+ Hotstar on January 28, 2025, this enchanting film is inspired by Satyajit Ray’s classic short story Golpo Bolo Tarini Khuro. With its themes of friendship, personal growth, and the profound impact of storytelling, it offers a rich and evocative experience that feels both timeless and intimate. Directed by the acclaimed Ananth Narayan Mahadevan, the film features an exceptional ensemble cast, including the incomparable Paresh Rawal, the brilliant Adil Hussain, the iconic Revathy, and the talented Tannishtha Chatterjee. The Storyteller weaves a delicate balance of humor, warmth, and emotional depth, reminding us of the extraordinary stories that shape our lives and leave a lasting imprint on our hearts.
Director, Ananth Mahadevan says, “Working on The Storyteller was truly a deeply personal journey for me. The beauty of Satyajit Ray’s story lies in its timeless essence, and to bring it to life with such an incredible cast was nothing short of magical. Stepping into the genial mind of Ray and attempting to visualize the film like he would, was the real challenge.Disney+ Hotstar, with its far-reaching platform, offers an intimate connection with audiences, and I felt that sense of closeness throughout the entire process. I’m excited for people to watch the film and share in the warmth, wisdom, and emotions that have made this film so special to me. I hope it resonates with everyone the way it has with me.”
Paresh Rawal said, “Playing Tarini Khuro was like stepping into a world of wisdom, wit, and wonder. This story isn’t just a tale—it’s a journey of emotions that stays with you long after it ends. I’m overjoyed that The Storyteller will now reach homes through Disney+ Hotstar, and I can’t wait for everyone to experience the magic, the humor, and the heart of this film. It’s a piece of my soul I’m sharing with the audience.”
Adil Hussain said, “The Storyteller is so much more than a film—it’s a heartfelt celebration of the stories that shape us and the connections that make us human. Being a part of this beautiful journey has been an honor, and I’m overwhelmed with joy knowing it will now touch lives through Disney+ Hotstar. I hope it brings warmth, laughter, and meaning into everyone’s lives, just as it did for us while making it.”
Revathy said, “This is one of those rare films that speaks straight to the heart. The Storyteller reminds us of the healing power of stories, the beauty of human connections, and the timeless wisdom they carry. Knowing that this incredible journey will now unfold for audiences on Disney+ Hotstar fills me with so much emotion. I hope it touches your hearts, inspires you, and stays with you as it did with me.”
Get ready to step into a world where stories aren’t just told—they come alive and touch your heart most beautifully. The Storyteller isn’t just a film; it’s a heartfelt journey filled with magic, emotions, and unforgettable moments that will stay with you long after the credits roll.
This much-celebrated movie comes to life under the skilled production of Jyoti Deshpande, Salil Chaturvedi, Succhanda Chatterjee, and Shubha Shetty under the production company of Jio Studios, Purpose Entertainment & Quest Films. The film’s enchanting and whimsical vibe is beautifully elevated by its soulful soundtrack, crafted by the talented team of Hriju Roy.
30, Jan 2025
Manraj Singh Sarma Reflects on the Icons Who Shaped His Acting Passion

Manraj Singh Sarma, who plays Rudra in Sun Neo’s Saajha Sindoor, acting goes beyond a profession it’s a labor of love and a form of self-expression. Manraj draws inspiration from three cinematic powerhouses: Heath Ledger, Christian Bale, and Ranbir Kapoor. These icons, with their dedication and versatility, set the gold standard in storytelling. From Heath Ledger’s unforgettable take on the Joker to Christian Bale’s transformative commitment to his roles, their artistry serves as a guiding light for Manraj, reminding him of the depth and emotion acting requires.
Opening up about his inspirations, Manraj shared, “Heath Ledger’s portrayal of the Joker taught me how deeply one can dive into a character’s psyche it was raw, intense, and unforgettable. Christian Bale’s ability to transform himself, both physically and emotionally, is nothing short of genius. And Ranbir Kapoor, with his effortless charm and relatability, inspires me to keep evolving. Together, they’ve shown me that acting is not just about delivering lines; it’s about making an emotional connection that resonates with the audience.”
Manraj’s admiration for these stalwarts is reflected in his commitment to growth as an actor. He believes every role is an opportunity to refine his craft and explore new creative avenues. With Saajha Sindoor, Manraj continues to channel the inspiration from these cinematic legends, delivering heartfelt performances that leave a lasting impact. This journey of passion and dedication underlines his drive to make a meaningful mark in the entertainment industry.
Airing daily at 8 PM on Sun Neo, Saajha Sindoor is a gripping family drama that follows the marital journey of Phooli (Stuti Vinkle) and Gagan (Sahil Uppal). The show’s stellar cast, including Sangita Ghosh, Nassir Khan, and Manraj Singh Sarma, brings to life a tale of love, challenges, and familial bonds. Don’t miss this series on Sun Neo!
30, Jan 2025
Carborundum Universal Limited- Murugappa Group | Defence and Aerospace

Headline: Advanced materials helping soldiers tread lightly and aerial vehicles safely lift off
Subhead: Lightweighting has emerged as the No.1 priority in defence and aerospace for applications across the board – from lighter aerostructures to comfortable bulletproof vests. Materials science has helped address this challenge. Advanced ceramic- and graphene-based nano-composites are not only leading for being high-performance but also uncompromising when it comes to safety.
Body text:
The most competent man-at-arms of medieval times faced structural problems on the battlefield from the very armour meant to protect them. Not only did their iron suits interfere with vision and speech, but their sheer weight rendered them clumsy and slow. The modern-day soldier cannot afford such impediments during combat. From the tactical, mobility and economical standpoints, their armour must serve them to the best advantage, keeping them agile and battle-ready in a combat zone.
Given geopolitical tensions, India wants to up the ante in its defence preparedness with an expanded budget to accommodate modernisation. At this juncture, light-weighting has emerged as the foremost question – how to reduce movement impairment caused by significant weight burden while ensuring the highest protection for man and machine? It is at this intersection that materials science has come to play an indispensable role.
Protection done right while keeping it light
The weight-performance conundrum has been a long-standing one. A soldier could be carrying as much as one-third of their body weight, up to a maximum of 40 kg. The bulletproof jacket (BPJ) alone weighed over 10 kg earlier. While the idea was to protect vital body parts, this greatly compromised their safety and comfort while affecting their ability to move quickly. This held, especially in unexpected combat situations.
The imperative of lightweighting without compromising on strength has brought materials science to the fore in defence and aerospace. Over the years, R&D has led modern personnel protective equipment through several iterations to finally arrive at advanced ceramics. Reaction Bonded Silicon Carbide (RBSiC), Zirconia Toughened Alumina (ZTA) and high-purity alumina have all proven their mettle in both these spheres. They are extremely lightweight while ably protecting soldiers and military vehicles against multiple hits. Army veteran Lt Gen H S Panag writes that battle casualties can be reduced by two-thirds with contemporary BPJs.
Therefore, the evolution in ceramic armour tech for lighter and more resilient bulletproof jackets and armoured vehicles can help them perform more efficiently in an evolving threat landscape.
Taking to the air safely with nanomaterials
Meanwhile, nanotechnology has climbed new heights. By allowing materials to be manipulated at the atomic and molecular levels, they have enabled ground-breaking advancements in materials science. As a result, nano-composites, nano-coatings, and other advanced materials have emerged, bringing greater flexibility and core strength, with negligible weight that are crucial for aerospace applications.
Graphene is the new wonder-kid in materials science. Nearly 1000x lighter than paper and 200x stronger than steel, it could very well emerge as the material of choice for this strategic sector. Nanomaterial-reinforced composite materials, particularly graphene-reinforced polymers, have the potential to build next-gen structural components for various aerospace applications. When compared with components designed using standard composites, they present advanced mechanical properties at the same or lighter weight. Some of these include remarkable mechanical strength, superior toughness and stiffness, greater electrical and thermal conductivity, exceptional fire retardant capabilities, and higher barrier to moisture and gases.
They can also be uniquely designed, with particularly desired characteristics to fulfil specific purposes. As an example, graphene-reinforced structural components using high-purity graphene powders, graphene-based nano-composites and Carbon Fibre Reinforced Polymers (CFRP) can render Unmanned Aerial Vehicles (UAVs) or drones faster, smaller, and more efficient. This can be attributed to being far lighter while boasting extreme strength and higher durability.
Moreover, UAVs play an important role in recon and transport of materials. They can be built with the capability to perform multiple airdrops of essential medicines to forces stationed in remote regions.
Vehicle armour: taking the lighter route
Amphibious wheeled armoured fighting vehicles such as the Wheeled Armoured Platform (WhAP) are a hat-tip to India’s indigenous defence development capabilities. These terrain-agnostic vehicles need to be equipped with armour that helps them comfortably navigate while remaining extremely light on their feet and well-protected against projectiles. This calls for add-on composite armour engineered with advanced technical ceramics that ably fulfil all these criteria. In a testament to CUMI’s expertise, we were recently awarded the Transfer of Technology by DRDO-DMRL to manufacture add-on composite armour for WhAP and other armoured vehicles.
India is also keenly exploring indigenous light combat vehicle prototypes and that not only aid reconnaissance and surveillance, but also swift deployment, with easy manoeuvrability. This assumes greater significance in combat zones located in high-altitude regions with rarefied air and mountainous terrain where lightweight armour can be a critical decisive factor.
This will enable India’s defence forces not only gain tactical but also performance advantage. Greater fuel efficiency and easy mobility will facilitate more advanced protection for our troops.
A secure supply chain ‘made in India’
The ‘Make in India’ campaign has definitely gathered momentum since inception. As per government data from October 2024, India’s indigenous defence ecosystem is home to nearly 16,000 MSMEs and more than 430 companies that are licensed. In the last four years, 13,000 items listed by the Department of Defence Production on the SRIJAN portal have seen success in indigenisation by the private sector.
While these are definitive steps to Atmanirbharta, the campaign’s real goal can ensure India has a truly strong and secure supply chain. This can be attained only when the entire product lifecycle is realised within the country. As an example, essential products such as bulletproof vests and armoured vehicles – our first line of defence on-ground – use advanced ceramics as the base material to design armour. To define ‘Made in India’ here and the complete replacement of imports, it is pivotal for the raw materials to be produced in India. This will create a truly made in India product. Presently, CUMI is the only company in India that can supply fully backward integrated ceramic armour materials in this section.
Outlook
Advancements in indigenous materials science research holds the key to self-sufficiency and also the opportunity for India to lead innovation globally in aerospace and defence. Projects leveraging Industry Academia collaboration like those involving leading material science companies such as CUMI with DRDO’s Centres of Excellence at elite universities in the country will enable cutting-edge innovations required by this sector.
30, Jan 2025
Aakash Invictus by AESL: A Groundbreaking JEE Prep Program for Aspiring Engineers
Mumbai/New Delhi, January 30, 2025: Aakash Educational Services Limited (AESL), the national leader in test preparatory services, proudly announces the launch of Aakash Invictus, a groundbreaking and first-of-its-kind Advanced program for JEE preparation designed for the best and brightest engineering aspirants. This elite, high-intensity, personalized, AI driven and result-oriented initiative is engineered to enable students preparing specifically for IITs or reputed Universities abroad.
Aakash Invictus brings together around 500 best JEE Faculty, offering unparalleled mentorship backed by a track record of success in guiding over one lakh students to IITs. The curriculum is cutting-edge and meticulously designed for ambitious students aiming for top IIT ranks. The program features integrated phygital learning and exclusive study resources, ensuring precision-focused, AI-enabled, and adaptive preparation for JEE Advanced.

The rigorous program includes a comprehensive revision and testing module that emphasizes targeted preparation during the final stages before the JEE (Advanced) exam. Students will benefit from specialized curriculum, doubt-clearing sessions and a meticulously crafted test series aimed at maximizing their performance. Aakash Invictus will have small batches so as to give more personalized attention to students.
Mr. Deepak Mehrotra, MD & CEO of Aakash Educational Services Limited, emphasized the program’s significance, stating, “Aakash Invictus is not just a coaching program; it is a transformational journey for students aiming to secure top IIT ranks. This program brings together top-notch faculty with decades of experience, cutting-edge teaching methodologies and personalized, AI and tech-driven learning. Over the years, our educators have successfully mentored millions of students to secure admissions in top IITs. The study material has been completely revamped, covering the entire curriculum and developed by some of the best experts in the industry. We firmly believe this is the best—if you can create better material, we will award you and welcome you to our team.”
He further added, “This programme, which started a few months ago has already attracted 2500+ top students. Built on three key pillars – innovative pedagogy and courseware, expert faculty and advanced AI tools – Aakash Invictus will set new benchmarks in JEE preparation. All these brand-new features are backed by the credibility, trust, and technical expertise of Aakash.”
30, Jan 2025
ALF 4.0: Alliance University Hosts Grand Celebration of Asia’s Art and Culture in ‘The Asian Century
MUMBAI/BENGALURU | January 30, 2025: Alliance University proudly presents the fourth edition of the Alliance Literary Festival (ALF 4.0), a three-day extravaganza celebrating literature, culture, and intellectual dialogue, scheduled from February 13 to February 15, 2025. This year’s theme, “The Asian Century”, highlights Asia’s profound impact on global culture, politics, economy, and art, offering an exceptional platform for literary enthusiasts, academicians, policymakers, diplomats, and cultural connoisseurs to engage in meaningful conversations and immersive experiences.
The festival promises an extraordinary lineup featuring over 120 speakers, including voices from over 25 countries. Esteemed participants include Javed Akhtar, celebrated Indian screenwriter and lyricist; Asako Yuzuki, renowned Japanese author; Palki Sharma Upadhyay, India’s voice of the Asian Century; Anil Kumble, one of Asia’s greatest sportsmen; Sanjay Patel, Indian American animator, director at Pixar, and Oscar nominee; Rajdeep Sardesai, renowned Indian journalist; and Perumal Murugan, distinguished Indian author.
Asia, often hailed as the cradle of civilizations, has long been a hub of innovation, storytelling, and wisdom. From ancient philosophical texts to contemporary narratives challenging power structures and exploring identity, Asian literature and culture have consistently illuminated the essence of the human experience. ALF 4.0 celebrates this legacy while exploring Asia’s dynamic rise as a global powerhouse.
Dr. Anirudh Sridhar, Dean of Thought Leadership, Department of Language & Literature, Alliance University, remarked, “The theme of The Asian Century embraces Asia’s resurgence as a dominant economic and cultural force on the global stage. Hosting this festival in Bangalore, a city at the forefront of this transformation, underscores our commitment to fostering intellectual dialogue and cultural celebration.” He added that ALF aligns with Alliance University’s mission to position Bangalore as India’s intellectual capital and establish the university as a hub for art, culture, and ideas.
The festival will open with insightful sessions on regional literature and translation, highlighting Kannada and Tamil literary traditions. A mesmerizing performance of Chhau dance, rooted in the traditions of West Bengal, will further enrich the cultural tapestry of the event. Attendees will also have the opportunity to participate in interactive sessions, including Q&A discussions, meet-the-author events, and book signings, fostering deeper connections with literary luminaries.
Expanding its reach, ALF 4.0 incorporates modernity with live-streamed sessions and curated digital highlights, ensuring accessibility for audiences worldwide. This initiative underscores Alliance University’s commitment to promoting intellectual and cultural dialogue across both physical and virtual platforms.
The festival will explore timely themes such as Asia’s economic ascendancy, the rise of Asian athletes, the intersection of migration, diaspora, and belonging, as well as environmental and demographic challenges. Sessions will also examine Asia’s pivotal role in shaping the future of education, sports, and innovation on the global stage. Cultural showcases, including musical performances, film screenings, and exhibitions, will conclude the festival, celebrating Asia’s illustrious past and its promising future.