26, Dec 2024
4 Early Symptoms of Colon Cancer Young Adults Should Know
By-Dr Nikhil Mehta, Consultant Surgical Oncologist, HCG Cancer Centre, Jaipur
Colon cancer, traditionally considered a condition affecting older adults, has been increasingly diagnosed in younger individuals. According to the American Cancer Society, cases among adults under 50 have been steadily rising, making it critical for younger demographics to recognize early symptoms. Detecting colon cancer early can significantly improve outcomes. Here are four key warning signs every young adult should be aware of:
1. Persistent Changes in Bowel Habits
Unusual changes in bowel movements, such as chronic diarrhea, constipation, or alternating between the two, can be early indicators of colon cancer. Pay attention if these changes persist for more than a few weeks or if stools appear narrower than usual. Such changes may suggest a blockage or growth in the colon.
2. Blood in Stool or Rectal Bleeding
Noticing blood in the stool, whether bright red or darker in color, is a red flag that should never be ignored. While conditions like hemorrhoids can also cause rectal bleeding, persistent blood in stool warrants immediate medical evaluation. This symptom can signal tumors in the colon or rectum.
3. Unexplained Weight Loss
Unexpected weight loss without any changes to diet or exercise routines could be an early sign of colon cancer. As the cancer progresses, it may impact the body’s ability to absorb nutrients, leading to significant weight loss. This symptom often accompanies a loss of appetite or fatigue.
4. Abdominal Pain and Discomfort
Frequent abdominal cramping, bloating, or a feeling of fullness even after eating small meals may indicate colon cancer. These symptoms could result from blockages or inflammation caused by tumors in the digestive tract.
What Should You Do?
If you notice any of these symptoms persisting for more than two weeks, consult a healthcare professional immediately. Early screenings, such as colonoscopies or stool-based tests, can help detect precancerous polyps or cancer in its early stages.
How to Reduce Your Risk
• Adopt a Healthy Diet: Eat plenty of fiber-rich foods, fruits, and vegetables while limiting red and processed meats.
• Stay Active: Regular exercise can help reduce the risk of colon cancer.
• Avoid Smoking and Excessive Alcohol Consumption: Both are linked to a higher risk of colorectal cancer.
• Know Your Family History: If you have a family history of colon cancer, consider starting screenings earlier.
Treatment Options
Treatment often depends on the stage of the disease and individual factors like overall health. Some common treatment approaches include:
1. Surgery
• Polypectomy or Local Excision: If detected early, small, localized tumors or polyps can be removed during a colonoscopy.
• Colectomy: For more advanced cases, a portion of the colon may be removed, and the healthy parts are reconnected.
• Colostomy: In cases where reconnection isn’t possible, an opening (stoma) is created for waste elimination.
2. Radiation Therapy – Often used for rectal cancer or advanced colon cancer, radiation therapy uses high-energy rays to destroy cancer cells and shrink tumors.
3. Chemotherapy – Involves drugs that kill or inhibit the growth of cancer cells. It is typically recommended after surgery if cancer has spread to nearby lymph nodes or beyond.
4. Targeted Therapy – Drugs like monoclonal antibodies or small molecules are designed to target specific proteins or genes involved in cancer growth. These therapies are effective in advanced or metastatic cases.
5. Immunotherapy – Utilises the body’s immune system to identify and attack cancer cells, often in cases with specific genetic markers, such as mismatch repair deficiency.
Colon cancer in young adults is a growing concern, but early awareness and proactive steps can make all the difference. By staying vigilant and prioritizing your health, you can reduce your risk and detect potential issues early.
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- By Team
26, Dec 2024
Year Ending Quotes 2024 by Experts – F&B Sector
By-Vikesh Shah, Founder, 99 Pancakes
“Reflecting on this year, I couldn’t be prouder of the growth and evolution we’ve experienced as a company. We set ambitious goals, many of which we surpassed, while others have provided us with invaluable lessons. Our team’s relentless dedication to pushing boundaries and adapting to new challenges has made this year one of our most transformative yet. As we enter the New Year, our commitment to innovation, customer-centricity, and operational excellence remains stronger than ever. The journey is only just beginning, and I’m excited for what lies ahead.”
By-Simranjeet Singh, Director, CYK Hospitalities
2024 witnessed a shift towards concept-driven dining, where unique themes and curated experiences became the core of F&B success. At CYK Hospitalities, we specialized in crafting bespoke concepts that resonated with evolving consumer preferences, blending innovation with authenticity. This year highlighted how a strong concept can turn a restaurant into a destination
By-Nidhi Singh, Co-founder, Samosa Singh – Quote as an F&B Industry Thought Leader
The food and beverage sector in 2024 has been a year of innovation and growth, as the industry embraced digital transformation and a return to roots with authentic yet healthier offerings. While we anticipated a focus on sustainability and consumer-centric solutions, the surge in global interest for Indian cuisine reaffirmed the timeless appeal of our culinary heritage. It’s an exciting time for the industry, with tradition and innovation coalescing like never before.
By-Shikhar Veer Singh, Co-founder, Samosa Singh, Quote as the Founder of Samosa Singh:
2024 has been a defining year for Samosa Singh. We revamped our manufacturing capabilities, scaling production capacity by 5x to meet growing demand. Entering Global markets and continuing our expansion across fueled with growth and customer love are some of the significant milestones that underscore our mission to bring India’s beloved snacks to a global stage. These achievements are a testament to the dedication of our team and the trust of our customers. As we gear up for 2025, we are excited to build on this momentum and continue to innovate in the food industry.
26, Dec 2024
Riccaro Corduso Launches Its Brand Campaign Rise Above Shot in Ladakh with International Cast
Mumbai, 26th December 2024: Riccaro Corduso, the newly launched uber luxury fashion brand, proudly unveils “Rise Above”, a bold and evocative campaign, shot in the breathtaking landscapes of Ladakh. Featuring a stellar cast of four international models the brand film, supported by a power-packed still shoot and e-comm stills encapsulates the brand’s ethos of resilience, innovation, and timeless elegance, the massive Digital campaign has been launched across Riccaro Corduso’s social media platforms, including YouTube, Facebook, and Instagram.
The Company has planned a comprehensive digital campaign spanning the next six months, backed by a multi-crore investment since its inception. The campaign reflects the brand’s ethos of resilience, craftsmanship, and timeless elegance. The digital campaign spans platforms such as YouTube, Instagram, and Facebook, supported by a visually stunning brand film, e-commerce stills, and a comprehensive influencer initiative.
Shot over 12 days by the acclaimed Director-DOP duo Jomin Verghese and Winston Jose under the banner – EBC Originals, the campaign tells a story of strength, unity, and elegance, blending Riccaro Corduso’s commitment to inclusivity with its vision of redefining luxury. The still shoot captures the essence of the brand being silently powerful.
The campaign also features a full-fledged influencer program involving nationally and internationally recognized artists who champion avant-garde haute couture and luxury lifestyles. This approach strengthens the brand’s presence across global markets, reflecting its ambition to position itself as a leader in the ultra-premium fashion space.
The “Rise Above” campaign is more than just a comprehensive digital campaign, it encapsulates The Riccaro Corduso ethos and the founder’s vision of taking an exotic fabric like Cashmere, to the world. It embodies the indomitable human spirit, the drive to push boundaries, and the pursuit of excellence. The film narrative showcases strength, grace, and unity, blending Riccaro Corduso’s values of bringing exotic fabrics to life, weaving in authenticity and craftsmanship with contemporary sensibilities.
Adnan Sayed, Visionary Founder of Riccaro Corduso, stated, “‘Rise Above’ is not just a campaign—it’s a philosophy that captures the essence of timeless elegance and the indomitable human spirit. Through this initiative, we bring our vision of luxury with authenticity and purpose to the global stage. We have ambitious plans for “Rise Above” and are committed to maximizing its reach through a comprehensive promotional campaign that ensures its impact resonates with audiences worldwide.”
Faizan Goud, Strategic Founder, added, “This campaign represents India’s potential to set global benchmarks in luxury fashion. By showcasing our craftsmanship and design sensibilities, we aim to make Riccaro Corduso synonymous with understated elegance and innovation worldwide. As part of this vision, we plan to expand Riccaro Corduso’s presence beyond India and introduce our clothing line to international markets. This global expansion will be supported by an extensive promotional stratergy, targeting both domestic and international markets to ensure that our campaign resonates globally.”
The campaign was conceptualized and written by Arindam Roy, a seasoned Creative Director with over 15 years’ experience in advertising and media industry. Reflecting on the project, Arindam shared, “This campaign is deeply personal. ‘Rise Above’ is an attempt to create a silent movement, it represents the fusion of my experience, creativity, and a moment of introspection – in not letting materialistic things control you or your ego. So, I decided to let go of things that have been controlling me. And boy, that felt so liberating. Here’s a thought I want to leave you with – attempt to RISE ABOVE your own story. It is quiet powerful!”
Adnan, Faizan, and Arindam have spent over six months meticulously planning this campaign, paralleling the launch of their first Autumn Winter/24 collection. Their dedication reflects in the film’s grandeur and storytelling. The campaign introduces Riccaro Corduso’s philosophy, calling its customers to invest not just in clothing, but in a lifestyle of understated elegance and timeless value.
The campaign coincides with the launch of Riccaro Corduso’s inaugural Autumn Winter/24 collection, featuring luxury menswear such as T-shirts, shirts, and jackets. Available via the brand’s e-store, plans are underway to introduce exclusive experiential stores, further enhancing the customer journey.
Riccaro Corduso is inviting connoisseurs to “INVEST IN RICCARO CORDUSO”. The collection is a rare asset, to be cherished now and forever. And when the need comes, one can pass it on to their most valuable kin. Because even he knows, Riccaro Corduso is something whose value will never depreciate, but will only RISE ABOVE with time.
26, Dec 2024
Ishq Jabariya Actor Lakshay Khurana Shares His Excitement for Christmas: It’s all about spending quality time with friends
As the festive season approaches, everyone gears up to spread joy and happiness, and our very own Lakshay Khurana, who plays the beloved character Aditya in Sun Neo’s popular show Ishq Jabariya, is no exception. Known for his charming on-screen presence, Lakshay also believes in cherishing the little moments of life off-screen, especially during festivals like Christmas.
For Lakshay, Christmas is not just a festival but an opportunity to pause, celebrate, and reconnect with his closest friends. Sharing his excitement, Lakshay says, “Christmas for me is all about spending quality time with friends and creating beautiful memories. Every year, we all gather at one of our friend’s homes, where we celebrate together, enjoy some good food, dance, and just have a great time. This year, I’m looking forward to the same – laughing, enjoying each other’s company, and making this Christmas one to remember!”
“Ishq Jabariya,” airing on Sun Neo at 7:30 PM, is a compelling love story that follows Gulki, a driven young woman with ambitious dreams. The show features a talented cast, including Kamya Panjabi, Siddhi Sharma, and Lakshay Khurana, who bring depth and emotion to this engaging narrative, making it a must-watch for audiences.
25, Dec 2024
Bridging Tradition and Technology: How OMTV Is Redefining Mahakumbh Legacy
In 2025, OMTV is set to transform the way the world experiences the Mahakumbh, the largest spiritual gathering on Earth, by broadcasting it live for the very first time. Known for its deep-rooted connection to ancient traditions and celestial events, the Mahakumbh takes place once every 12 years when Jupiter completes its orbit around the Sun, aligning with profound spiritual significance. OMTV’s innovative live-streaming will fuse these ancient practices with cutting-edge technology, bringing the transformative power of the Mahakumbh to a global audience like never before.
Merging Ancient Rituals with Digital Innovation
The Mahakumbh has always been a symbol of spiritual renewal, marked by sacred rituals such as the Shahi Snan (Royal Bath) and spiritual discourses. These age-old practices, which attract millions of pilgrims to Prayagraj, Uttar Pradesh, have historically remained accessible primarily to those who could make the journey. However, in 2025, OMTV will break down these barriers by delivering the sacredness of the event to the world through a state-of-the-art live-streaming experience.
OMTV’s coverage will integrate cutting-edge technology with the event’s timeless rituals, offering viewers across the globe the chance to witness key moments in real-time. The fusion of high-definition cameras, drones, and 5G technology will bring the grandeur and spiritual essence of the Mahakumbh directly to screens worldwide. This digital transformation ensures that viewers, regardless of their location, can immerse themselves in the spiritual significance of the event and partake in its transformative rituals, from the sacred bathing ceremonies to profound spiritual discourses by revered saints.
Making the Mahakumbh Accessible to All
Traditionally, the Mahakumbh has drawn devotees from around the world to Prayagraj, where the event’s significance lies not only in the physical gathering but in the shared spiritual energy of the participants. With OMTV’s live-stream, this energy will extend far beyond the banks of the Ganges, reaching millions who may never have had the opportunity to attend. Whether in New York, London, Tokyo, or any other part of the world, anyone with access to the internet will be able to experience the power of the Mahakumbh.
OMTV’s platform will ensure that this global audience can connect to the Mahakumbh’s spiritual energy through high-quality streams, offering a virtual connection to the sacred moments that define the event. Interactive features such as live prayer sessions, virtual participation in rituals, and translated spiritual discourses will provide an immersive experience, allowing people to feel spiritually engaged, even if they are miles away.
Preserving Tradition While Embracing the Future
OMTV’s live-streaming initiative goes beyond technological innovation; it represents a powerful way to preserve the sacred traditions of the Mahakumbh while introducing them to a modern, digitally-connected world. The platform’s use of the latest technologies ensures that the essence of this ancient gathering remains intact, with viewers able to experience its rituals and teachings in their purest form, all while leveraging the tools of today’s digital age.
The Mahakumbh’s celestial significance—tied to Jupiter’s 12-year orbit and the spiritual transformations it triggers—adds another layer of depth to this union of tradition and technology. The cosmic alignment during the Mahakumbh is believed to offer a once-in-a-lifetime opportunity for spiritual awakening. By making this experience accessible to a global audience, OMTV is allowing millions to align with the event’s cosmic power and embark on their own path of transformation.
Strengthening India’s Spiritual Legacy on a Global Stage
OMTV’s decision to broadcast the Mahakumbh live serves not only to broaden the event’s global reach but also to elevate India’s spiritual heritage to a new level of international recognition. Through this digital platform, OMTV is showcasing India’s cultural and spiritual legacy in a way that speaks to the modern world, where technology and tradition can coalesce in harmony. The live broadcast will highlight not just the rituals but the rich cultural expressions of music, dance, and art that have been a part of the Mahakumbh for centuries.
The Uttar Pradesh government’s unprecedented investment of ₹10,000 crore in infrastructure and security measures further supports the seamless execution of this historic event. With new roads, bridges, sanitation facilities, and crowd management systems, the government has ensured that the Mahakumbh can accommodate the millions of visitors expected in 2025. OMTV’s digital broadcast will complement these efforts by providing a virtual bridge for millions who cannot be physically present but still want to partake in this spiritual journey.
A Vision for Transformation: OMTV’s Role in Shaping the Future of Spiritual Broadcasting
For Nitin Jai Shukla, the visionary founder of OMTV, the live streaming of the Mahakumbh represents a larger mission of spiritual and technological transformation. He states, “The Mahakumbh is more than just an event; it is a cosmic and spiritual phenomenon. By broadcasting it live, we are not only opening the doors of this sacred event to the world but also transforming OMTV itself into a platform for spiritual awakening.”
OMTV’s live-streaming platform offers more than just an opportunity to watch a significant cultural event; it invites viewers to experience a spiritual journey that transcends time and space. The Mahakumbh 2025, through OMTV’s groundbreaking broadcast, will become a global experience—one that connects people to a shared sense of devotion, renewal, and inner transformation.
Conclusion: A New Era for Spiritual Experiences
OMTV’s live broadcast of the Mahakumbh 2025 is not just a technological feat; it is a new era for spiritual experiences, blending the ancient with the modern in a way that makes the event accessible to anyone, anywhere. By bridging the gap between India’s ancient cultural heritage and cutting-edge technology, OMTV is setting a new precedent for how spiritual events can be shared globally. As the celestial forces align during the Mahakumbh, OMTV’s broadcast will ensure that people worldwide can partake in this once-in-a-lifetime moment of spiritual transformation, bringing the profound power of the Mahakumbh to the digital age.
24, Dec 2024
SPIT & Alumni Association Hosts 1999 Batch’s 25-Year Reunion Celebration
Bengaluru 24th Dec 2024 : Sardar Patel Institute of Technology (SPIT), one of Mumbai’s premier engineering institutions, hosted its Annual Alumni Reunion on December 21, 2024, at the SP Jain Auditorium, Bhavan’s Campus, Andheri West. This special event marked the 25th anniversary of the 1999 graduating cohort, celebrating their professional milestones and welcoming about 300 alumni, including leaders from the technology and business sectors.
Alumni of the 1999 batch, Sameer Nigam, CEO and founder of PhonePe, and Rahul Chari, CTO and founder of PhonePe, announced a $1M grant at the event. The grant will enhance infrastructure, foster innovation, and cultivate an entrepreneurial mindset among students, empowering them to develop cutting-edge solutions and drive impactful ventures.
They were both awarded the distinguished alumni award for their exemplary contributions to business and society. PhonePe has revolutionized India’s digital payments ecosystem with their seamless, user-centric platform. Their visionary leadership has made PhonePe a trusted name, driving financial inclusion for millions across the country.
Speaking at the reunion Rahul Chari, Co-Founder and CTO PhonePe said, “As I reflect on my time at SPIT, being part of the first graduating batch of Computer Engineering holds a special place in my heart. It was here that my co-founder Sameer and I truly began our entrepreneurial journey with the office for our first venture located within the institute itself. The strong fundamentals I built at SPIT and the invaluable lessons from the exceptional faculty and the peers I studied alongside have been instrumental in shaping my ability to build PhonePe. I hope other alumni will also contribute in their way to help build SPIT into a truly great institute that continues to inspire and empower the next generation of innovators and leaders.”
The event honored alumni for their outstanding achievements with the SP-Changemakers Awards. These included:
● Outstanding alumni – Saurabh Netravalkar
Cricketer-turned-software engineer, he excelled in India’s U-19 team before moving to the U.S. in 2015, where he earned ODI status for the U.S. and led a historic win against Pakistan in the 2024 T20 World Cup. Balancing cricket with his role at Oracle, he has become a key figure in U.S. cricket’s rise.
● Innovation & Entrepreneurship – Vikrant Potnis
Vikrant Potnis, founder of FundEnable, has trained over 2,000 startup founders and 500 angel investors, transforming India’s fundraising ecosystem through innovative programs like VC Bootcamps and Angel School. Honored with the Times Business Award.
● Leadership & influence – Swagat Bhandari
IAS officer with 14 years of experience, including as MD of Kerala Water Authority and District Collector Kasaragod, led transformative projects worth ₹50,000+ crore and key COVID-19 initiatives. A 2023 Chevening Gurukul Fellow at Oxford, she has driven impactful reforms in water management, tribal welfare, and industrial policy.
This landmark reunion celebrated the achievements of SPIT’s vibrant alumni community, fostered opportunities for collaboration and networking, and honored the pioneering legacy of the institute in shaping leaders across industries.
The Principal of Sardar Patel Institute of Technology, Dr. B.N. Chaudhari, concluded the event with these words:
“Sardar Patel Institute of Technology stands by the mantra, ‘Students First, Alumni Always,’ as we strive to become Maharashtra’s top engineering institute by 2030. While one in ten achieves success and one in a hundred achieves greatness, only one in a million becomes a donor. We are deeply grateful to Rahul Chari and Sameer Nigam for their $1M grant, a transformative step that will catalyze the growth of our college and students.”
24, Dec 2024
SIP Academy for inauguration of Miyawaki Forest Project
Bangalore 24- December 2024: SIP Academy inaugurated their 3rd Miyawaki forest in Bangalore University, Karnataka on 23rd December, 2024.
The Chief Guest for the function Prof. S.T. Girisha, Coordinator-Bio Park Department, Jnana Bharathi Campus, Bangalore University. Mr Dinesh Victor, Managing Director – SIP Academy, presided over the function. The function was attended by Mr.Sibi, Director – SIP Abacus, Mr. Narendra, State head – Karnataka, Mr. Selvakumar, Director – Lovely Offset Printers , along with other dignitaries.
Around 3000 plants and around 80 different native species were planted by 50 SIP Abacus and Globalart students, along with their parents, franchisees and teachers. Plantation area – 9500 sq.ft.
Speaking at the function, Mr Dinesh Victor said that SIP Academy’s vision is to significantly impact the mental potential of children, so that they are equipped with skills to achieve their dreams and to contribute positively to the future of the nation. He mentioned that it is equally important to instil in students, the sense of responsibility towards nature.
SIP Academy recognises that climate change and environment conservation are key issues the students will grow up to experience – and therefore SIP Academy has chosen to involve in contributing positively with efforts that combat climate change. The Miyawaki technique, developed by Japanese botanist Akira Miyawaki, helps to create dense forests with native trees in a self-sustaining manner thus helps to lower carbon emission, provide clean air, improve soil quality & water table and increase local biodiversity.
This is the 3rd Miyawaki forest launched by SIP Academy, the first was in the Tiruvallur, Tamil Nadu on 11th June 2023 and the second in Jalgaon, Maharashtra on 11th July 2024. He expressed hope that those present at the event are inspired to do their bit towards preserving nature for the future generations.
24, Dec 2024
Principals and Educators Shape NEP 2020 Future at Chiplun Sampark
Chiplun, 24 December, 2024: Target Publications Pvt. Ltd. organized its second Sampark Initiative, bringing together over 50 school principals and senior educationists from Chiplun, Ratnagiri. The event served as a platform for meaningful discussions on the future of education and provided a deep dive into the National Education Policy (NEP) 2020, led by Dr. Hema Bhadawkar, Associate Professor at KJ Somaiya School of Education and NEP Coordinator for Somaiya Vidyavihar University.
The event commenced with Dr. Bhadawkar’s insightful session on NEP 2020, offering an overview of the policy and its key facets. Highlights included topics such as Early Childhood Care and Education, Foundational Literacy and Numeracy, Strategies to Reduce Dropout Rates, Holistic and Engaging Curriculum Design, Inclusive and Equitable Education, Efficient Resource Management, and Standard-Setting for School Education. Her expertise shed light on the practical applications of the policy, ensuring participants left with a clearer understanding of its transformative potential.
Reflecting on the event, Dr. Hema Bhadawkar, Associate Professor at KJ Somaiya School of Education, expressed her enthusiasm: “The active participation and response from the principals were truly encouraging. It was a privilege to contribute to Target Publications’ Sampark initiative, and I eagerly look forward to more collaborations in the future.”
Sachin Kodolikar, Executive Director of Target Publications, shared his gratitude: “We are immensely grateful to the principals and senior educationists who honoured us with their presence. The comprehensive insights provided by Dr. Bhadawkar on NEP 2020 were invaluable. We are confident that this session addressed many questions about the policy, enlightened our participants to implement its vision effectively in their institutions.”
The Sampark initiative marks a significant step forward in Target Publications’ commitment to fostering dialogue and growth within the education community.
24, Dec 2024
Bank of Baroda Teams Up With Sachin Tendulkar for Masterstroke Campaign
Mumbai, December 24, 2024: Bank of Baroda, one of India’s leading public sector banks, today announced the release of its first ad campaign and brand film, ‘Play The Masterstroke,’ featuring the cricketing legend and the Bank’s Global Brand Ambassador, Sachin Tendulkar. Just as Sachin is synonymous with playing some incredible masterstrokes on the cricket pitch throughout his career, the film encourages people to boldly and confidently play the masterstrokes of their lives to realise their financial dreams and aspirations, by choosing a Bank that is trusted by millions and backed by a legacy of over a century.
The tagline ‘Play The Masterstroke’ serves as a motivational call to action for customers, urging them to chase their dreams, be it owning a home, purchasing a car, or achieving a significant personal or professional milestone. With Sachin Tendulkar, who symbolizes excellence, trust, resilience, consistency and leadership, as the face of the campaign, the Bank reinforces its position as a trusted partner in helping customers score big and achieve their financial goals.
Bank of Baroda has also launched a product film with Sachin on the bob Masterstroke Savings Account, an exclusive bank account designed for customers looking for a premium banking experience. Using a dash of humour, the ad grabs the attention of viewers and conveys the many unique features and host of privileges that come with the bob Masterstroke Savings Account.
Shri Shailendra Singh, Chief General Manager – HR & Marketing, Bank of Baroda said, “The association with Sachin Tendulkar marks an interesting phase in the branding journey of Bank of Baroda, known for consistently reinventing itself to connect with the marketplace and remain meaningful to its customers. Sachin embodies the spirit of ambition and determination that resonates within each one of us. Just as Sachin has inspired millions to strive for greatness, it is our endeavour to serve the people of India in achieving their aspirations.”
The ‘Play The Masterstroke’ campaign extends the term ‘Masterstroke’ from the cricketing domain to the banking space, with the tagline also deftly incorporating other cricketing vocabulary such as ‘over’ and ‘century’.
The background music in the brand film is an original composition that was especially curated using a combination of an acoustic violin and an electric violin, with the subtle integration of “Yeh Hain Mera Masterstroke” to reinforce the brand positioning.
The brand film will be played on social media and across theatres in India, with the product cuts being played extensively on television.
24, Dec 2024
Sonic 3 Breaks Record: Largest Shadow Projection Achieved
New Delhi, December 24, 2024: Delhi is once again set to witness a vibrant celebration of artistic expression. Sahitya Kala Parishad, Government of NCT Delhi, has unveiled the third edition of the prestigious ‘Voice of Colors’ artist camp.
This exclusive residential camp is happening at the serene Zorba The Buddha, Tropical Ghitorni, New Delhi, from December 23 to 27, 2024 . This artist camp is a residential camp bringing together some of India’s most celebrated artists to collaborate, create, and exchange ideas in an intimate setting.
Shri Saurabh Bharadwaj, Hon’ble Minister of Art, Culture & Languages, said , “The ‘Voice of Colors’ artist camp is a celebration of creativity and cultural diversity, providing a platform for artists to craft unique masterpieces that resonate deeply with viewers. Such events not only inspire art enthusiasts to embrace and promote artistic expression but also ignite a passion in the younger generation to carry forward this legacy of creativity. Let us continue to encourage our artists and ensure that art remains a beacon of inspiration for all.”
Curated by Vineet Paliwal, Programme Officer at Sahitya Kala Parishad, the camp features an illustrious lineup of artists, including Bharti Verma, Kavita Nayar, Jagdish Chander, Farhad Hussain, Shabir Hussain Santosh, Tejinder Kanda, Vidhyasagar Upadhyay, and Vandana Rakesh.
Over the course of five days, these talented individuals will craft artworks that beautifully reflect the diverse facets of art and culture against the tranquil backdrop of Zorba The Buddha. Art enthusiasts can look forward to an exhibition following the event, showcasing the breathtaking artworks created during this immersive experience.
