7, Oct 2024
FOMO vs. FOBO – In A House Hunt, One Helps and the Other Hurts
By -Akash Pharande, Managing Director – Pharande Spaces
India’s real estate market provides many opportunities for home buyers. However, it is not easy to navigate, especially for first-time buyers. With so many options and also varying offers from developers, it is often difficult to decide which property purchase ticks all the right boxes for an individual buyer who has never purchased a property before.
Within this complexity, the psychological phenomena of FOMO – the Fear of Missing Out and FOBO – the Fear of Better Options – play big roles in homebuyer decisions. While FOMO can be advantageous in such decisions, FOBO leads to indecisiveness. This can have potentially harmful results.
FOMO and FOBO – Digging Deeper
FOMO is a state of anxiety induced by the fear that one is missing out on an exciting or lucrative opportunity. In real estate, FOMO is what drives timely purchase decisions. As we know, the best projects sell out quickly and prices are also constantly rising, so FOMO is a positive impulse.
On the other hand, FOBO – the Fear of Better Options – causes aspiring buyers and investors to overanalyze the available options. At any given time, more than just a few properties are available to homebuyers that meet their budget, ideal location and lifestyle expectations.
FOBO tends to paralyze the decision-making process because the buyer is constantly hoping to find a superior alternative even if they have already identified a very suitable option. There is, of course, nothing wrong with having plenty of options, but FOBO tends to get buyers stuck in an endless loop of indecision. This can cause them to miss out on perfectly good properties at acceptable price points.
FOMO Can Be Your Ally
Though FOMO has become a derogatory word on social media, it has its advantages. In the context of residential property, it can induce genuine buyers to make timely decisions. This is very important in a market where the best options are often sold out during promotional launches. Infrastructure development, demand, and escalating development costs are constantly pushing up property prices. Homebuyers who experience FOMO at the right time and act on it are often at an advantage in such a fast-paced market.
In many of our cities, projects in high-demand areas often have limited inventory. Once these options are sold and off the market, there may be no similar options available at such prices for a long time – or ever. FOMO helps buyers to overcome hesitation and act quickly when they see a property that meets their needs and budgets.
Likewise, home loan interest rates can be quite volatile, and they play a major part in the overall cost of acquisition. When interest rates are low, FOMO works to the benefit of buyers by driving them to apply for home loans and closing deals before interest rates go up once more. The same is true for periods of discounts, such as the festive season
First-time homebuyers undergo a lot of anxiety when the time comes to take the plunge. FOMO helps convert this anxiety into productive action. Once buyers finally make their commitment, the fear of missing out goes away and relief takes its place.
FOBO – The Fence-sitter Limbo
In contrast, a state of perpetual indecision leads to stress and regret if good options are missed out on. While FOMO can result in positive action, FOBO tends to freeze the decision-making process altogether. While scouting the housing market for a home, this can have catastrophic consequences.
FOBO results in an endless chase after a ‘better’ property, location, or deal. Buyers in this state of ‘analysis paralysis’ tend to see one favourable option after the other snapped up by someone else, or become too costly for them to buy.
With FOBO, a buyer who finds a home in a good area, in a project by a good developer, and at a price they can afford, will entirely miss the bus as they perpetually look for a better deal. By the time they circle back to the previous option, it is often too late.
The endless search for the ‘ideal’ option in a world where perfection is a myth only results in emotional distress and lost opportunities. Yes, the housing market is replete with options, but no single home buyer can – or should aspire to – inspect them all. Buyers with FOBO are invariably frustrated, confused people who cannot make up their minds on anything of significance.
In real estate, time is money and you can’t afford to lose either. A delay of even a couple of months can mean a substantial increase in property prices due to demand, inflation, or other market factors. FOBO’s inability to commit to a decision often results in missed chances to lock in properties at favourable prices or lower interest rates.
Over time, these costs add up, making the eventual purchase far more expensive than it would have been had the decision been made earlier.
Finding the Middle Ground
That said, there is also a healthy balance of FOMO and FOBO possible. It’s just a matter of finding that mid-point. Even if there is a sense of urgency, a buyer must not make hasty decisions and do his or her due diligence.
It is certainly important to see as many properties as is feasibly possible. This should not be a hurried process. It is best to set oneself a timeline within which a decision will be made. Usually, a month of dedicated searching is ample time. It is also important to factor in market conditions and to take professional advice before signing on any dotted line.
You want to leverage the urgency of FOMO and turn it into positive energy – but set realistic criteria. A buyer should have a list of ‘must-haves’ to refer to, and should not over-extend their budget. Set a limit to how big your shortlist should be.
If it starts getting endless, FOBO has taken over and it is time to snap out of it. You’re looking for a home that makes you happy, which you can afford, and which will appreciate well over time. Once you’ve found this home, make sure that you know that your hunt is over.
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- By Rabindra
7, Oct 2024
NIP NGO Launches Braille Display Stand and Covid Safe Durgotsab Award 2024 for Differently Abled and Seniors
Kolkata, 7th October 2024: NIP NGO – An Education & Cultural Centre for the Blind & other Differently Abled in collaboration with Forum for Durgotsab, Saini International School, Rotary Club’s of District 3291 have come up with organizing awards for Puja committees who are taking an endeavor to make their Pandals friendly for Senior Citizens and the Disabled where 250 Durga Puja Committees would be participating for the same. They have also launched Braille Display Stand for the Blinds for three puja pandals.
The event was graced by the presence of a lot of eminent personalities like: Mr. Biswajit Chakraborty, Actor; Mr. Bobby Chakraborty, Tollywood Actor; Mr. Partha Ghosh, Chairman of Forum for Durgotsab; Mr. Tapan Pattanayak, CEO of Saini Group; Mr. Sibabrata Roy, Past President from Rotary International District 3291; Mr. Ashif Shah, Past President of Rotary Club of Ballygunge; Sri. Debajyoti Roy, Secretary of NIP NGO along with many other eminent personalities.
Speaking to the media, Sri. Debajyoti Roy, Secretary of NIP NGO said, “Creating an inclusive environment is not just a responsibility but a celebration of our collective humanity. W With the introduction of the Braille Display Stand, we are taking a meaningful step towards ensuring that everyone, regardless of ability, can immerse themselves in the joy and spirit of Durga Puja. This initiative is a testament to what we can achieve when we come together with empathy and purpose.”
Speaking about the event, Mr. Ashif Shah, Past President of Rotary Club of Ballygunge said, “As we embark on this festive season, it’s essential to remember that true celebration is about inclusivity. The Braille Display Stand represents our commitment to ensuring that everyone can partake in the joy of Durga Puja. Together, we can create an environment where every individual, regardless of their abilities, feels valued and celebrated. Let’s make this Puja a true reflection of unity and compassion.”
Speaking on the occasion Sri. Tapan Pattanayak, CEO of Saini Group said, “Durga Puja is the biggest festival of West Bengal. The people of West Bengal enjoy the festival with great pomp. But people forget about the other part of the society who are differently able and also senior citizens. For their free access, a few arrangements must be done in the puja pandals. We request the Puja Committees to whole-heartedly support us in this mission.”
Background of NIP NGO: (National Institute of Professionals) NIP NGO – An Education & Cultural Centre for the Blind & other Differently Abled. NIP was awarded with the “STATE AWARD” on December 3, 2012. Besides, it has been organizing a number of awareness camps in different parts of Kolkata and other districts of West Bengal. NIP aims towards helping the blind and differently abled in every possible way. It has also been organizing All Bengal Chess Competition and T-20 Cricket Tournament for the blinds, etc.
7, Oct 2024
KONE India expands operations with a new office in Udaipur, Rajasthan
Udaipur, October 7, 2024: KONE Elevator India, a leading provider of elevator, escalator, and automation solutions today announced the expansion of their footprint in Udaipur, Rajasthan with the launch of their new office space. This expansion is another milestone in KONE India’s commitment to delivering high quality products and services to their customers across the country.
The company is proud to be associated with institutions such as The Oberoi Udaivilas, The Leela Palace, Indian Institute of Management, Celebration Mall, and Geetanjali Hospital in Udaipur. Many existing and upcoming projects will be managed from the new office. Strategically located at Sobhagpura, Udaipur this office is expected to cater to the growing demand for elevator and escalator solutions in Rajasthan. The office would also be an exhibition center for elevator design, features & technology. KONE India’s locally based Sales, Installation and Service teams will be dedicatedly working for customers in Udaipur, Rajsmand, and Chittorgarh.
At the office launch, Mr. Amit Gossain, Managing Director, of KONE India and South Asia, said, “We are excited to establish one of our network offices in Udaipur- a fast-growing city offering great prospects for our business. We believe this expansion will open many doors towards innovation and help contribute to the development of Udaipur and improve the livelihood of the citizens. We would also like to extend our heartfelt gratitude to Maharaj Kumar Sahib Lakshyaraj Singh Ji Mewar of Udaipur, for gracing us with his presence at the inauguration and lending his support and trust to KONE India.”
With a strong network of offices in major cities, KONE India aims to meet the diverse needs of customers in various sectors- including residential, commercial, and industrial.
Sustainability is at the core of their operations, and KONE India is committed to delivering cutting-edge technology and outstanding performance. The company’s focus on research and development ensures that its products and services remain at the forefront of the industry and well aligned with the evolving demands of the customers.
7, Oct 2024
Swiggy launches XL Fleet to cater to bulk orders in the festive season
Gurugram, October 07, 2024: Swiggy, India’s pioneering on-demand convenience platform, formally launched its bulk order service known as the Swiggy XL EV fleet. The fleet which comprises electric vehicles is meant to serve large orders in one go. The fleet undergoing a pilot run, for the past few weeks, was formally launched today in Gurugram- on the day of the Haryana elections. To commemorate its official launch, the Swiggy XL EV fleet delivered 3500 meals to electoral officials at more than 580 polling booths in Gurugram and Badshahpur constituencies. This service was provided free of cost to the District Administration.
Speaking at the official launch of this fleet, Sidharth Bhakoo, National Business Head of Swiggy Food Marketplace said, “The food delivery services are helping in the overall growth of the F&B sector in India by driving new consumption occasions, promoting supply proliferation and enabling expansion of consumer base. Food is also very closely associated with conviviality and mirth, so we are witnessing demand for bulk orders when families and friends get together. The festival season is perhaps the best time to launch this service, when there is gaiety and joy all around, and everyone celebrates with their loved ones. Swiggy XL will ensure that there is no interruption in parties and gatherings and no delay in large orders.”
He added that in the coming weeks, the service will be extended to more cities. The service is provided by a fleet of vehicles that have temperature-controlled compartments. “The service has an important environmental angle as well since the entire fleet is electric and it saves multiplicity of order trips,” said Bhakoo.
On the first day of the service launch, the Swiggy XL fleet served meals to officials on election duty in the two largest (based on total registered voter numbers) constituencies in the Haryana state assembly. “It is a privilege for us to assist in the election process. We have previously run awareness campaigns with the Election Commission of India in the Lok Sabha election. But this is the first time we are offering our food delivery services. We are motivated by the marvel of scale and efficiency of the election process of India. Our services- which offer consumers a wide spectrum of alternatives with the right information, to enable them to make an informed choice, is our inspiration from and humble tribute to the spirit of Indian democracy,” said Dinker Vashisht, Vice President, Corporate Affairs, Swiggy.
A fleet of 20 Swiggy XL EVs delivered three meals- dinner on October 4, Friday, and breakfast and lunch, on October 5, Saturday
Gurugram Deputy Commissioner, Nishant Kumar Yadav said, “More than 1507 polling stations were set up in the four constituencies in the Gurugram district. It is heartening to see young homegrown tech start-up companies such as Swiggy, recognise their citizen responsibility and support and contribute to the electoral process in their way. I hope they continue to work in the same spirit in times to come.”
7, Oct 2024
Unlock Your Dream Home at Bengaluru’s Mega Property Expo!
Bengaluru, Oct 7th 2024: Bengaluru, renowned for its pleasant climate and cosmopolitan vibe, continues to attract people from across India and abroad. The city has rapidly evolved, with new IT parks, townships, malls, and commercial hubs springing up. Its booming economy, combined with exceptional living conditions, has created a high demand for real estate, making Bengaluru a sought-after destination for homebuyers and investors alike.
With the ongoing growth of businesses and job opportunities, Bengaluru’s real estate sector is more vibrant than ever. 2024 has seen buoyant investments across all real estate asset classes, and the momentum is expected to continue through the second half of the year. With increasing market stability and favourable regulatory reforms, real estate investments are proving to be a reliable and profitable option, even amidst global economic uncertainties.
Whether it’s residential or commercial properties, Bengaluru is witnessing a surge in inquiries. Post-pandemic, many are opting for homes nestled in serene, green spaces away from the city’s bustling urban areas. High-net-worth individuals and startup founders are especially drawn to luxury properties and plotted developments in key locations. Real estate has also become an essential diversifier in investment portfolios, thanks to its long-term stability.
To capitalize on this growing demand, The Times of India is hosting a Mega Property Expo, in association with State Bank of India. This two-day event, scheduled for October 5 and 6, promises an excellent opportunity for prospective homebuyers and investors to explore a wide range of projects, both existing and upcoming. With more than 30+ top developers all gathered under one roof, attendees can engage in face-to-face discussions, get comprehensive project details, and make informed decisions about their next property investment.
“SBI being Country’s largest Home Loan provider is excited to collaborate with TOI for this Mega Property Expo . With its 426 Branches & 9 Home Loan Centres , SBI has wide spread presence in Bengaluru City and we are offering special home loan interest and other discounts for Loans booked during the Expo. Join us and make the most of these exciting opportunities.!”
Smt. Joohi Smita Sinha, CGM, Bengaluru Circle, SBI.
7, Oct 2024
Ministry of Education organizes workshop on ‘Volunteering for Ullas’
Shri Sanjay Kumar, Secretary, Department of School Education and Literacy (DoSE&L), Ministry of Education presided over a virtual workshop with students of Teacher Education Institutions (TEIs) under the NCTE on ‘Volunteering for Ullas’ today. The workshop aimed at fostering Youth Volunteerism from TEIs to achieve full literacy across India as enshrined in the NEP 2020. Smt. Archana Sharma Awasthi, Joint Secretary, DoSE&L; Prof. Pankaj Arora, Chairperson, NCTE; Ms. Kesang Y. Sherpa, Member Secretary, NCTE; Smt. Preeti Meena, Director, DoSE&L, and other officials were present at the meeting.
While addressing the students and teachers from TEIs, Shri Sanjay Kumar emphasized coming together to pay special attention to promoting literacy across the country in all sections of society. He exhorted that illiterate people in our society should be given the gift of literacy. Teacher Educators and administrators should support and guide the students at their institutes in registering on the ULLAS App, he added.
Smt. Archana Sharma Awasthi presented on the agenda of the workshop of ‘ULLAS: Nav Bharat Literacy Programme’ and encouraged the students and teachers to join the program for community service and engagement.
Prof. Pankaj Arora highlighted that the National Council for Teacher Education is fully committed to realizing the dream of Viksit Bharat by achieving the goal of ‘Jan Jan Saakshar’.
Ms. Kesang Y. Sherpa presented on the Role of Teacher Education Institutions in ULLAS. While presenting the role of NCTE in the context of the implementation of ULLAS, she highlighted that for the academic session 2023-24, NCTE had directed all Teacher Education Institutions to connect 8-10 students with the ULLAS initiative and motivate them to become volunteer teachers and contribute to nation building cause. The students can earn 2 Credits for Community Engagement & Service for active participation in activities related to ULLAS-New India Literacy Programme (NILP), NSS & Other community activities, she added.
Smt. Preeti Meena gave a detailed presentation on Ullas which also covered the implementation steps of Ullas in TEIs. More than 18,000 TEIs, faculty and student-teachers were inducted during the session.
7, Oct 2024
Crowne Plaza Kochi Launches Christmas with Joyful Cake Mixing Event for Ashwasa Bhavan Children
Kochi, 7th October 2024 – Crowne Plaza Kochi marked the official start of this year’s Christmas celebrations with a special cake mixing ceremony, creating a joyous and festive atmosphere. The event was made even more meaningful with the participation of children from the Ashwasa Bhavan orphanage in Mattancherry, bringing smiles and warmth to the holiday season. Renowned film artist Prayaga Martin graced the occasion as the chief guest, joining in the fun-filled celebration alongside the children.
“Christmas is all about spreading happiness and bringing people together, and this is exactly what we see in these smiling faces,” said Mr. Dinesh Rai, General Manager of Crowne Plaza Kochi about the ceremony, which was a demonstration of the true spirit of Christmas. The first batch of these cakes, once ready, will be given to the children of Ashwasa Bhavan, spreading even more joy and love during the festive season.
The event saw an extravagant display of approximately 2,500 kilograms of fruit mix, with 1,500 kilograms of dried fruits and nuts arranged in colorful patterns, including white and black raisins from Afghanistan, cloves, cardamom, ginger peel, and orange peel, all seasoned with exotic spices. The ingredients were then mixed with 300 liters of red wine and 75 liters of honey to prepare the base for the festive plum cakes. Director of Culinary – Chef Kalesh explained the process in detail to the attendees, sharing that the mixture will be allowed to ferment for 60 days before being added to the cake dough in December.
“This year, we aim to bake 10,000 rich plum cakes using the ingredients mixed today, and we’ve already started accepting pre-orders,” said Mr. Tittu Koikkaran, Director of Sales & Marketing at Crowne Plaza Kochi.
The children from Ashwasa Bhavan were at the heart of the celebration, fully immersed in the festive spirit, experiencing the joy and excitement of the holiday season. The event, followed by a delightful high tea, attracted a diverse audience, including celebrities, influencers, corporate partners, hotel patrons, and in-house guests. Together, they supported this meaningful initiative, embodying the essence of compassion and celebration.
7, Oct 2024
IIM Bangalore Introduces Doctoral Student Research Paper Awards
7 October, 2024, Bengaluru: The Office of the Doctor of Philosophy (PhD) programme of IIM Bangalore hosted the Doctoral Programme Scholarship Awards ceremony to felicitate Doctoral students for their remarkable achievements, earlier today. The first batch of recipients of the newly launched Doctoral Student Research Paper Awards for 2024, was also announced.
PhD Fellowship Award
The PhD Fellowship Award Committee selected the award winners based on academic performance at IIM Bangalore; research productivity in terms of journal publications and submissions to reputed journals; quality of research work in the pipeline, and alignment of research with award objectives.
The Fellowship recipients for 2024 are: Sanchit Jain of the F&A area and Divya Dwivedi of the IS area (The Mirae Asset Scholars Award); Lakshmi Parvathy of the PP area and Murari Srihari Srinivasa of the DS area (The Wipro Sustainability Scholar Award); Chinmay Jayant Divekar of the DS area (JR Fellowship Award); Gopinath Annadurai of the PP area (Adani Indology Research Scholarship Award); Satyajit Roy of the POM area (Herbalife Sustainability PhD Fellowship Award), and Mareeswaran M of the F&A area and Kapil Gupta of the DS area (The Florintree Scholarship Award).
Doctoral Student Research Paper Award
The Doctoral Student Research Paper Award aims to recognize quality journal papers in the field of management research published by students of IIMB’s Doctoral programme. This year’s recipients are: Ashish Singh Bhandari (POM area); Ayesha Arora (POM area, she has two papers to her credit); Chhavi Shekhawat (F&A); Chinmay Jayant Divekar (DS); Deepti Sharma (PP, two papers to her credit); Himanshu Shekhar (Strategy); Kapil Gupta (DS); Mareeswaran M (F&A); Ronit Neogy (DS); Satyajit Roy (POM), and Lakshmi Parvathy (PP area).
Milestone Recognition
Other students who were felicitated include those who have cleared the Comprehensive Examination, as well as for Successful Proposal Defense and Successful Dissertation Defense.
PhD Student Academic Committee (SAC)
The outgoing PhD Student Academic Committee members (2023-2024) were thanked and received certificates, and the new PhD Student Academic Committee members (2024-2025) were welcomed.
Prof. Rejie George Pallathitta of the Strategy area of IIM Bangalore area moderated the event and delivered the vote of thanks. “The Doctoral students’ efforts coupled with the support from the sponsoring organizations will go a long way in enhancing the research and academic ecosystem of our country”, he observed.
Congratulating the PhD students and thanking the corporate sponsors who are supporting research endeavors in management institutes, Prof. Rishikesha T Krishnan, Director, IIM Bangalore, said, “These awards will recognize the milestones and progress of the PhD students. Deeply committed to its Doctoral programme, IIMB has enhanced associated facilities and will continue to do so. Creating strong and well-developed PhD students will go on to contribute immensely to academia, research and industry, which in turn will boost the country’s economic growth and prosperity. I urge you PhD students to continue to do your best and try to connect your learnings to the world of practice. I would also encourage you to pull your skills and support yourselves as a community, since a vibrant PhD community will result in better outcomes for all. And do reach out to us if you need any sort of support, even outside academics.”
Congratulating the students for their achievements, Prof. Ananth Krishnamurthy, Chairperson, Doctor of Philosophy (PhD) and faculty of the Decision Sciences area of IIMB, said that he encouraged future aspirants of the Fellowship to keep the required criteria in mind and work towards higher research productivity in their respective fields. “We look forward to great research and publications in top-tier journals from all the winners”, he added.
Also present at the event were representatives of the scholarship sponsor organizations – Aditya Somani and Priteesh Mahajan from Florintree; Uday Prakash and Shweta A Jha from Herbalife; P S Narayan and Avinash Kumar from Wipro, as well as other faculty, staff and students of IIMB.
7, Oct 2024
Godrej Properties Achieves Record Q2 and H1 Performance in Bookings and Collections
Bangalore, October 7, 2024: Godrej Properties Limited (GPL) , a leading national real estate developer, announced it has achieved its highest ever Q2 and H1 performance on several critical operational parameters including bookings, collections, operating cash flow, and new business development
· Godrej Properties delivers its highest ever Q2 and H1 bookings.
o Q2 FY25 booking value grew 3% YoY to nearly INR 5,200 crore from sale of over 5.1 million sq. ft. This is the highest ever Q2 booking value achieved by Godrej Properties.
o H1 FY25 booking value grew over 89% YoY to over INR 13,800 crore. This was achieved through the sale of over 8,600 homes with a total area of over 14 million sq. ft. This is the highest ever H1 booking value achieved by Godrej Properties.
o GPL has achieved 51% of its annual guidance for booking value for FY25. In the past 5 financial years, GPL has averaged 37% of its full year sales in the first half of the financial year.
o Sales in Q2 FY25 were driven by strong demand in some key new project launches including Godrej Vrikshya in NCR, which delivered a booking value of nearly INR 1,500 crore and Godrej Woodside Estate in MMR, a plotted development project, which delivered a booking value of more than INR 600 crore.
o GPL’s bookings in NCR, Bengaluru & MMR in H1 FY25 grew 69% to over INR 5,400 crore, more than 200% to over INR 3,800 crore and more than 100% to over INR 3,100 crore respectively.
· Highest ever Q2 and H1 collections & operating cash flow (OCF)
o Q2 FY25 collections stood at over INR 4,000 Crore representing a YoY growth of 68% and H1 FY25 collections stood at over INR 7,000 Crore representing a YoY growth of 62%. This is the highest Q2 and H1 collections achieved by Godrej properties respectively. GPL has achieved 47% of its annual guidance for collections for FY25.
o Q2 FY25 OCF stood at over INR 1,800 Crore representing a YoY growth of over 120% and H1 FY25 OCF stood at over INR 2,800 Crore representing a YoY growth of over 200%. This is the highest ever Q2 and H1 OCF achieved by Godrej Properties respectively.
· Strong start to the year for business development
o GPL has added 8 new projects in year-to-date FY25 with a total estimated saleable area of approximately 11 million sq. ft. and total estimated booking value potential of ~INR 12,650 Crore. This included 6 new projects with an expected booking value of 9,650 Crore in Q2. GPL has achieved 63% of its annual guidance for business development in H1 FY25.
Gaurav Pandey, MD & CEO, Godrej Properties, said, “We are delighted with the scale up we have achieved in the past couple of years. The sales bookings of over INR 13,800 crore in H1FY25 surpasses our annual bookings in FY23. We are pleased that this sales growth was on the back of both an improving project mix as well as strong volume growth of 89%. Importantly, our robust sales performance, has translated into record collections growth of 62% to over INR 7,000 crore and Operational cash flow growth of over 200% to over INR 2,800 Crore in H1FY25. We’d like to take this opportunity to sincerely thank our customers and all stakeholders for their trust and confidence in Godrej Properties.
Our business development additions of Rs 12,650 crores in H1FY25 will ensure that we continue to have a strong launch pipeline not just for the current year but for years to come. This includes a number of projects at the prestigious Golf Course Road in Gurugram. We have also entered the market of Indore recently and are looking forward to our first launch in this city. We have built a deep understanding across the key real estate markets in India and are greatly excited by the potential the next several years offer for us to deliver sustained high-quality performance across all key operating metrics.”
7, Oct 2024
Tanishq Presents ‘Nav-Raani’ Collection: Royal Jewellery for Modern Day Queens
07th October 2024, Bengaluru: As the festive season approaches, Tanishq, India’s largest jewellery brand from the house of Tata, unveils its newest festive masterpiece—The Nav-Raani Collection, a radiant tribute to the modern-day queen. Honouring today’s women, the collection embodies the perfect balance of bold modernity and classic elegance, designed to celebrate the regal spirit that shines especially during the festive season.
Inspired by the splendor of royal courts, majestic palaces, and storied heritage, Nav-Raani redefines traditional jewellery by merging intricate handcrafted artisanship with contemporary flair. The collection showcases the finest craftsmanship through standout Karigaris such as high-brilliance Kundan in Badhroom setting Kajar and mirror finish glass enamel work, and colored Kundan with an ombre effect. These signature techniques are further complemented by delicate Jaali patterns, the timeless Ras Rava and Partaj techniques, and the dazzling Chandak and Kalgi motifs, all coming together to create jewellery that is both regal and modern. Enhanced by 3D laser-cut beads and casted stamps each piece is a stunning manifestation of regal opulence. Whether it’s statement neckwear or intricately designed earrings, every piece captures the grandeur and grace of royal jewellery, perfectly tailored for the modern woman.
This collection goes beyond mere adornment—it’s about celebrating the regal essence that every woman carries within her. While she may not always embody the persona of a queen every day, Diwali is when her inner royalty radiates through, as she embraces the warmth, grace, and timeless beauty that Nav-Raani offers. It’s a tribute to her strength, poise, and the aura she exudes during these special moments.
Speaking about the collection, Revathi Kant, Chief Design Officer, Titan Company Limited, shares, “We are immensely proud to present the Nav-Raani collection, a splendid reflection of intricate craftsmanship inspired by regal heritage. Each piece is meticulously crafted, showcasing the exceptional skill of our artisans and their ability to transform traditional techniques into modern designs. Every design in this collection tells a story of strength and elegance—an homage to the modern women who navigate their lives with confidence and grace. At Tanishq, we’ve designed these jewels to merge the old-world charm of royal courts with contemporary sensibilities, creating pieces that resonate deeply with today’s queens. Nav-Raani is not just jewellery—it’s a celebration of a woman’s spirit, transforming her festive moments into timeless memories.”
The Nav-Raani collection is a stunning representation of the festive spirit. As a symbol of both tradition and modernity, it is perfect for Diwali gifting, allowing women to experience the rich craftsmanship that Tanishq is renowned for. From royal jewellery pieces for modern day queens to contemporary designs, Nav-Raani offers something for every discerning woman, at diverse price points, making luxury accessible for all. It is a collection crafted for those who appreciate the beauty in both the heritage of the past and the elegance of the present.
