14, Sep 2024
From Sector 36 to Goti Soda 5; OTT releases that will light up your Weekend

This weekend brings a diverse array of exciting OTT releases, catering to all tastes. Enjoy the new season of the beloved Gujarati comedy Goti Soda on ShemarooMe, the gripping spy thriller Berlin with Aparshakti Khurana and Ishwak Singh on ZEE5, and the intense crime drama Sector 36 on Netflix. So grab your popcorn, sit back, and relax with the latest digital offerings. With something for everyone, it’s the perfect way to unwind and indulge in top-notch entertainment. Don’t miss out—start streaming and make your weekend memorable!

OTT Release Collage 1

Bad Newz- Prime Video -13th September
The film stars Vicky Kaushal, Triptii Dimri, and Ammy Virk in lead roles. Directed by Anand Tiwari and produced by Amritpal Singh Bindra, Apoorva Mehta, and Karan Johar, the film is now available for streaming on Prime Video. Bad Newz also features Neha Dhupia in a pivotal role, with special appearances by Ananya Panday and Neha Sharma. The plot centres around a woman, played by Triptii Dimri, who unexpectedly finds herself pregnant with twins fathered by two different men, portrayed by Vicky Kaushal and Ammy Virk.

Sector 36 – Netflix -13th September
Vikrant Massey and Deepak Dobriyal are ready to mesmerise audiences with their fresh and gripping roles in the upcoming crime thriller, which premiered on Netflix on September 13. Directed by Aditya Nimbalkar in his debut, the film Sector 36 is inspired by true events. The story revolves around the mysterious disappearance of several children from a local slum, pushing a dedicated police officer to uncover a disturbing truth in a series of shocking events. Sector 36 delves into themes of power, crime, and social inequality, as the officer faces off against a ruthless serial killer in a chilling investigation that exposes hidden secrets. Produced by Dinesh Vijan’s Maddock Films in collaboration with Jio Studios, this film promises to be a thrilling ride.

Mr Bachchan – Netflix – 12th September
The Ravi Teja and Bhagyashri Borse-starrer made its OTT debut less than a month after its theatrical release, the film began streaming on Netflix on September 12. Directed by Harish Shankar, Mr Bachchan is a remake of the 2018 Hindi film Raid. According to Sacnilk.com, the film grossed ₹14.19 crore net at the worldwide box office during its theatrical run. The plot follows an upright Income Tax officer, played by Ravi Teja, as he takes on a powerful politician, portrayed by Jagapathi Babu, in a high-stakes battle of justice and corruption.

Goti Soda 5 – ShemarooMe – 12th September, 2024
The wait is finally over! The much-loved Gujarati comedy series ‘Goti Soda’ has returned with its fifth season on ShemarooMe. This season, with its new theme, ‘Nava Rajwadi Flavour Ma,’ is set to deliver double the laughs with two hilarious storylines: First, Ayush’s life hilariously unravels when his sister drops the bombshell that he’s adopted, setting off a chain of comedic adventures. Meanwhile, Pappu cancels a family resort trip to join a donation drive and stage ‘Mughal-e-Azam.’ He gets a director for free, but the director’s escalating demands drive up production costs. As tensions rise, Pappu’s clever plan to outsmart the director leads to unforgettable funny moments. Featuring fan favourites—Sanjay Goradia, Prarthi Dholakia, and Pratham Bhatt, and directed by Divyes Pathak, season 5 blends classic Gujarati charm with modern humor. Don’t miss the fun—tune in for a laughter-packed experience!

Emily in Paris 4 Part 2 – Netflix – 12th September
Part two of the Netflix series is an enticing mix of romance, drama, and a touch of Italian flair. In a teaser clip shared by Netflix, viewers get a sneak peek at Emily’s upcoming journey as she faces both personal and professional hurdles, culminating in a glamorous adventure in Rome. Along the way, Emily reconnects with familiar faces like Gabriel and Camille, all set against the stunning snowy backdrops of France. New dynamics arise with the introduction of Sylvie’s latest hire, Genevieve, who brings a fresh American perspective to the Savoir team. Part two of season 4 is set to premiere on September 12.

Berlin- Zee5 – 13th September
The Aparshakti Khurana and Ishwak Singh-starrer premiered on ZEE5 on September 13. Directed by Atul Sabharwal, this spy thriller is set against the tense political backdrop of 1990s New Delhi. The plot kicks off when a deaf-mute young man, played by Ishwak Singh, is arrested on suspicion of being a foreign spy. As the investigation unfolds, a skilled sign language expert, portrayed by Aparshakti Khurana, is called in to assist but soon finds himself entangled in a complex web of espionage. The film also features performances by Rahul Bose, Anupriya Goenka, and Kabir Bedi.

Khalbali Records – Jio Cinema- – 12th September
Khalbali Records premiered on JioCinema on September 12, featuring Skand Thakur, Saloni Batra, Salonie Patel, and Punjabi rapper Prabh Deep in key roles. The series boasts a remarkable ensemble of 30-35 musicians from across the industry, including renowned artists like Rekha Bharadwaj, Amit Trivedi, Neeti Mohan, Anu Malik, Shahid Mallya, and Abhijeet Sawant, among others. The eight-episode series follows the story of Raghav, a talented music producer working at his father’s prestigious label, Galaxy Records. After a life-altering incident, Raghav becomes increasingly disillusioned with the company’s operations, especially its lack of support for artists, sparking his journey of reflection and change.

14, Sep 2024
Belkin Unveils Ultimate Auto Tracking Stand Pro with DockKit in India, Promises Game-Changing Impact for Content Creators

National, 14 September, 2024: Belkin, a leading consumer electronics brand for over four decades, has introduced the world’s first Apple-certified Works with DockKit accessory, the Auto-Tracking Stand Pro in India. Tailored for today’s content-driven lifestyle, this innovative product promises to redefine the video creation experience for content creators, filmmakers, educators, virtual presenters, social app developers, and others. The Auto-Tracking Stand Pro can be purchased through Apple stores, Apple-certified premium resellers along with e-commerce platforms like flipkart, amazon and stores like Reliance Electronics and Croma.

belkin

Designed for seamless functionality, the Auto-Tracking Stand Pro eliminates the hassle of relying on third-party apps. Its automated subject-tracking technology is designed to follow subjects on camera as they move around their space with 360 degrees of pan and 90 degrees of tilt. Setting up the device is quite effortless – simply snap an iPhone 12 or later with MagSafe onto the stand, pair it via NFC, and start recording instantly using popular apps like FaceTime, Instagram, TikTok, or Microsoft Teams. The stand offers unparalleled convenience, making it the perfect tool for capturing dynamic shots without missing a beat.

Adding to its appeal, the Auto-Tracking Stand Pro is made more responsibly with a minimum of 75% PCR materials and sold in plastic-free packaging aligning with Belkin’s commitment to find more responsible ways to build products.

Kartik Bakshi, Regional Sales Director, SAARC and Indo-China, shared his excitement at the launch, “The consumer technology landscape in India is rapidly expanding, with projections reaching a US$ 200-250 billion market by 2025. At Belkin, we aim to stay ahead of the curve by introducing breakthrough products that resonate with the evolving needs of our audience. The Auto-Tracking Stand Pro represents a significant leap in video technology, combining top-tier standards with advanced subject-tracking capabilities. We’re thrilled to present a tool that will elevate how creators interact with video content, offering them greater freedom and creativity in their craft.”

Key-Features:
● 360º Movement Tracking: Ensures subjects remain in the frame throughout the room.
● MagSafe Charging: Fast wireless charging up to 15W with power supply plug-in.
● 90º Motorized Auto Tilt: Adjusts the camera angle automatically for versatile shooting.
● Single Button Activation: Simple on/off tracking control with an LED indicator.
● Rechargeable Battery: 5 hours of battery life for use.

The Auto-Tracking Stand Pro is not just a tech accessory – it’s a lifestyle upgrade for those passionate about creating high-quality content on the go. The DockKit comes with all the essentials, including a 5-ft. USB-C to USB-C cable for instant setup. The stand is compatible with iPhones running iOS 17 and later, specifically optimized for iPhone 12 and newer models.

14, Sep 2024
itel launches Rhythm Pro: 100 Hours of Unstoppable Playtime, Your Music Marathon Begins Now

Chandigarh, 14th September 2024: Strengthening its TWS category, itel has launched the innovative Rhythm Pro Earbuds to elevate the audio experience for Gen Z users on the go. Designed to meet the demand for uninterrupted audio, these earbuds offer 100 hours of playtime and ultra-fast charging capabilities. The device also features a 360* deep bass technology, for a theatre-like experience on the go. These sleek dual-tone earbuds with a fusion of style and innovation, are poised to emerge as an iconic everyday companion for the modern youth of India.

Commenting on the latest launch, Arijeet Talapatra, CEO, itel India, said “At itel, our strategy has always been to innovate based on deep consumer insights, aligning our products with the evolving needs of our users.The launch of the Rhythm Pro Earbuds underscores this commitment by addressing a key demand for extended, uninterrupted usage with 100 hours of playtime. By integrating AI Environmental Noise Cancellation (ENC) and ultra-fast charging, we’ve created a product that enhances both convenience and performance, ensuring our consumers experience cutting-edge technology that fits seamlessly into their fast-paced, connected lifestyles—all at an accessible price point.”

A quick 10-minute charge provides up to 3 hours of playback, allowing users to stay connected to their favourite audio content without delays. In addition, the Rhythm Pro is equipped with advanced AI Environmental Noise Cancellation (ENC) technology, delivering an immersive listening experience by minimizing background noise and allowing users to fully focus on their content without distractions. The itel Rhythm Pro, with touch support, long battery life, and stylish design.

These earbuds are powered by Bluetooth V5.3, allowing consumers to enjoy uninterrupted connectivity up to 10 meters (30 feet). Each earbud is equipped with an ample 40mAh battery, while the charging case boasts an impressive 650 mAh battery capacity. The earbuds are available in two elegant dual-tone colours including Phantom Black and Midnight Blue along with two single-tone colours; Ivory White and Daylight Green making them a stylish fashion accessory as well.

14, Sep 2024
Safeguarding Against DLL Sideloading (Trojan) Attacks: Leveraging ThreatCloud AI’s Threat Emulation Engine as an answer

HRISH KUMAR

By-Harish Kumar GS, Head of Sales, India and SAARC, Check Point Software Technologies

Different levels of attacks are slowing growing in the community – beyond just your usual phishing or deepfakes attempts. This sophisticated new malware/trojan attack is designed to steal login credentials and credit card information from payment systems, banks and crypto exchanges. This attack also tricks legitimate business applications into running compromised but innocent-looking dynamic link library (DLL) files — making it very difficult to detect and block.

An organization in India is being attacked on average 2927 times per week in the last 6 months, compared to 1368 attacks per organization globally. In Q4 2022, India recorded over 300 million cases of malware attacks per day, accounting for 5.81% of the global virus count. Specifically, 41% of the malware detected in India was a Trojan, while 33% was an infector. The Mirai botnet malware attack targeted home routers and IoT devices, affecting 2.5 million devices in the country. Other notable attacks include the Petya ransomware, which caused a computer lockdown and disrupted operations at one of India’s largest seaports, and the BSNL malware attack, which impacted nearly 2,000 broadband modems, rendering 60,000 of them dysfunctional.

DLL sideloading is a technique used by cybercriminals to execute malicious code on a target system by exploiting the way Windows loads dynamic link libraries (DLLs). This blog explores how Check Point’s advanced Threat Emulation engines, part of Infinity ThreatCloud AI, detected and prevented a DLL Sideloading attack on one of our customers.

How does DLL Sideloading Work?

Sideloading abuses the common Window’s process that allows the operating system to load applications. Hackers accomplish this exploit in three steps:

Identification: The attacker identifies a vulnerable application that can be exploited
Malicious DLL: The attacker places a seemingly legitimate but compromised DLL file in a directory. When an application runs, it searches for required DLLs in specific directories. If the attacker’s DLL is present in one of these directories, it gets automatically loaded alongside the legitimate application.

 Execution of Malicious Code: The compromised DLL contains the attacker’s payload. By sideloading it, the attacker can execute their malicious code within the context of the legitimate application.

 The primary advantage of DLL sideloading for cybercriminals is that a legitimate application loads a malicious DLL, making it challenging to identify, as the DLL is executed within the context of the trusted application.

Casbaneiro: A DLL Sideloading Case Study

One of Check Point’s customers in Mexico were being targeted by a new version of the Latin American banking trojan, “Casbaneiro.” This malware utilizes legitimate resources from Amazon and GitHub to carry out DLL sideloading attacks.

The malware employed a seemingly innocent executable, originally named “identity_helper.exe” and renamed “mssedge.exe,” to sideload a malicious DLL named “msedge_elf.dll.”

13, Sep 2024
TO THE NEW and Irdeto Join Forces to Enhance Pay-TV User Experience and Monetization Opportunities

New Delhi, 13th September 2024: TO THE NEW, a leading global digital technology services company, and Irdeto, the world leader in secure digital platform experiences, are expanding their partnership to address the needs of Pay-TV and streaming operators which aim to support content super aggregation for end users. The collaboration also enables operators to unlock monetization opportunities beyond the primary content viewing use cases. Irdeto has selected TO THE NEW as a key technology partner for delivering a consistent user experience (UX) across the full suite of devices in its ecosystem.

With TO THE NEW’s UX, apps, and experience management seamlessly integrated, operators can better utilize Irdeto’s award-winning streaming aggregation platform, Irdeto Experience, by optimizing content delivery and driving viewer engagement across all types of connected devices, including mobile, web, Smart TVs and set-top boxes. The collaboration between TO THE NEW and Irdeto provides flexibility for operators to customize the look and feel of apps, while also enabling studio-grade security and complete control over metadata and rights management using proven content management solutions. Irdeto Experience also allows easy integration with industry-leading tools for subscription management, data and analytics, digital marketing, and advertising engines.

“Our partnership with Irdeto focuses on revolutionizing OTT experience with a rich, flexible, and extendable solution, which enables content providers to delight their audiences across platforms, while also opening up new avenues for monetization”, Narinder Kumar, Co- Founder & CEO, TO THE NEW.

“Irdeto is committed to providing secure and flexible solutions for streaming and pay-TV operators, and this partnership with TO THE NEW supports our mission to offer a comprehensive ecosystem that not only enhances user experience but also drives viewer engagement and revenue growth,” commented Andrew Bunten, the COO of Video Entertainment of Irdeto. “This collaboration is particularly prominent in light of the growing demand for personalized content across devices including hybrid set-top boxes, so we are excited to see how our partnership translates into tangible impacts for our clients and their audiences,” he added.

13, Sep 2024
India Ratings and Research Revises Outlook on CEAT’s NCDs & Term Loan to Positive; Affirms ‘IND AA’

New Delhi, India – 13 September, 2024: CEAT, one of India’s leading tyre manufacturer, today announced that India Ratings and Research (Ind-Ra) has revised the outlook on CEAT’s Non-Convertible Debentures (NCDs) and Term Loan to ‘Positive’ from ‘Stable’, while affirming the ‘IND AA’ rating. The rating agency has also affirmed the ‘IND A1+’ rating on the company’s commercial paper program.

The outlook revision reflects Ind-Ra’s expectation of continued increase in CEAT’s scale of operations, driven by volume growth from ongoing and completed capex. The agency also noted CEAT’s efficient working capital cycle and healthy operating cash flow.

Mr. Arnab Banerjee, MD & CEO, CEAT, commented on the rating action: “The positive outlook revision from India Ratings is a testament to our strategic focus on growth segments, operational efficiencies, and prudent financial management. We remain committed to strengthening our market position while maintaining a healthy financial profile.”

Key Highlights:

1. Outlook revised to ‘Positive’ from ‘Stable’ on NCDs and Term Loan

2. ‘IND AA’ rating affirmed for NCDs and Term Loan

3. ‘IND A1+’ rating affirmed for Commercial Paper program

4. Consolidated revenue grew at a CAGR of 16% over FY21-FY24

5. EBITDA margins improved to 13.8% in FY24

6. Net adjusted leverage reduced to 1.3x in FY24

CEAT, the first tyre brand in the world to receive the Deming Grand prize has demonstrated strong revenue growth, with consolidated revenue increasing at a CAGR of 16% over FY21-FY24 to INR 119.4 billion. The company’s EBITDA margins improved significantly to 13.8% in FY24, up from 8.6% in FY22.

The company’s focus on the two-wheeler, three-wheeler, passenger car radial tyres, and off-the-road segments, which account for about 60% of revenue, has helped cushion volatility in cash flow generation.

CEAT plans to incur capex of around INR 10 billion in FY25, primarily towards capacity expansion in truck and bus radial tyres in Chennai and off-highway tyre capacity in Ambernath.

13, Sep 2024
HUBNER India’s “Namma Factory” achieves significant milestones within 18 months of commissioning

Bengaluru, India (13 September 2024). HÜBNER Group has today announced that its “Namma Factory” in Bengaluru has achieved a significant milestone of the production and delivery of 2,000 gangways since the factory was commissioned at the beginning of 2023. In addition, HUBNER India has started production of gangway systems for metro projects to serve the Brazilian metropolis of São Paulo and the Egyptian capital Cairo, from the plant.

uwe

The Namma Factory is developing into a major success story for the HÜBNER Group with its achievements within such a short time frame. The Indian subsidiary HUBNER Interface Systems India Pvt. Ltd. (HIN) manufactures products and components in a particularly resource-efficient manner thanks to high-performance sustainability technologies.

Production levels raised with resource-saving manufacturing methods

“Our plan in India to meet the requirements of our local customers quickly and flexibly with a modern plant and a growing, high-performance team is working out just as we hoped,” says Kai Mentel, Managing Director of the HÜBNER Group. “With the Namma Factory facility we are proving that it is possible to both raise our production capacities for India and Asia as a whole while at the same time manufacturing with especially sustainable and resource-conserving methods.”

With the production and delivery of 2,000 gangways, the Namma Factory team has also achieved other important milestones: Two major orders for a total of 540 gangway systems for the Vande Bharat Express (Train 18) have now been completed. In addition, HUBNER India has started production of gangway systems for metro projects to serve the Brazilian metropolis of São Paulo and the Egyptian capital Cairo.

Handling major projects with increased production capacities

With a positive order situation, HUBNER India has increased its staff from 125 to nearly 200 employees. Among the major projects being handled by the growing team is an order from the Indian train manufacturer BEML for 800 gangway systems to serve the Mumbai Metro. This is one of the largest orders in the history of the HÜBNER Group.

With the commissioning of the new factory, the HÜBNER Group has significantly increased its production capacities for mobility markets in the Asia-Pacific region. The HÜBNER Group has been the global market leader for gangway systems for many years. It is now using the added production capacities in India to undertake major projects for leading mobility providers such as BEML, as well as Alstom and Indian Railways.

Focus on sustainability: Half a million kilowatt hours of solar power

When designing the new Namma Factory, the HÜBNER Group placed a special focus on sustainability. The bulk of the energy required to run the factory is generated by a photovoltaic system, which produced 587,055 kilowatt hours (KWh) of electricity in its first year of operation alone. Around 72 percent of this was fed into the local power grid. “To generate the same amount of electricity, 32 tons of coal would have had to be burned for the Namma Factory’s first year of operation,” explains Uwe Sperber, Location Head of HUBNER India. “This has saved us the equivalent of 60 tons of carbon dioxide (CO2) emissions.”

The plant’s in-house wastewater treatment plant is also paying for itself – with a daily capacity of 15 cubic meters for wastewater treatment and a capacity of 60 cubic meters for storing and using rainwater. Through the use of this treated water for landscaping work and sanitary facilities, approximately 350 cubic meters of water have already been recycled in the first year. “We are proud of these successes in the operation of the Namma Factory and see them as an incentive to manage our processes with even greater resource efficiency in the future,” says Uwe Sperber.

In India for India: Developing local engineering expertise

It has been possible to develop local engineering expertise in the Namma Factory in connection with the Metro Cairo project for HÜBNER’s customer Alstom. The train manufacturer has been mandated to make Egypt’s largest metro line more energy efficient and to design it for larger numbers of passengers – up to 2,580 people in a single train. For the development of the necessary gangway systems, the HÜBNER Group is pooling its expertise at its locations in Kassel, Germany, and Bengaluru. The aim is to make it possible for the entire product development process for future projects to take place in India by the end of 2025.

“We have launched a real lighthouse project in the growing market of India with our Namma Factory,” points out Managing Director Kai Mentel. “This also sends a strong signal to our customers. The HÜBNER Group is a high- performance partner that is acting on a global scale and is continually improving in the area of sustainability.”

13, Sep 2024
XYST Expands Consumer Reach with Strategic E-commerce Partnerships with Amazon, Nykaa, Myntra & Flipkart

Mumbai, 13th September, 2024: XYST, a premium skincare brand that is FDA-approved and derma-certified, has announced a strategic partnership with leading e-commerce platforms, including Amazon, Nykaa, Myntra, and Flipkart. Powered by nature and driven by science, XYST is set to enhance its market presence through these collaborations. This move will strengthen XYST’s India-first approach, expanding consumer reach and supplementing their goal of reaching 100 cr revenue in the next 3 years.

xyst

This development comes at the time of a booming skincare market in India that is estimated to generate a revenue of $9.88 billion in 2024. XYST’s premium skincare products have helped them to beat the industry growth average of 8% YoY, and will further bolster value creation with the strategic partnership with leading e-commerce marketplaces.

Ms. Gunjan Agarwal, co-founder of XYST, shared her views on the development saying, “The Indian skincare market is witnessing unprecedented growth and our objective is to align our expertise to supplement this rise with premium products that offer a unique combination of nature and science. XYST is dedicated to offer derma-certified, solution based formulas that deliver visible results. Through this major strategic initiative, our goal is to address the accessibility challenge of clinically proven and highly effective skincare products consisting of safe ingredients beyond urban India, and we hope to impact the broader market favourably soon.”

As XYST’s derma-certified and research-backed skincare products become available on leading e-commerce marketplaces like Amazon, Nykaa, Myntra & Flipkart, more expansion plans are already in the pipeline. The new expansion plans are being designed to partner with more mainstream and consumer-focused marketplaces to penetrate key geographies across India, ensuring continued growth.

The brand presently caters to 18-35 age group, irrespective of gender and skin types to drive its mission of transforming the Indian skincare market with premium products. Their derma-certified formulations come from plant extracts, and unique nature-forward ingredients like Cica and Hemp blended into high-performing actives like Hyaluronic Acid, Niacinamide, and Vitamin C in their purest forms. This has helped XYST to foster an intimate connection with its consumers that has ensured a robust growth of the brand since 2022.

13, Sep 2024
Kids India 2024: Unveiling the Future of Play in India’s Rapidly Growing Toy Industry

Mumbai, 13th September 2024: Kids India 2024 trade show, India’s premier platform for the toy and children’s products industry, kicked off today at the Jio Convention Centre, Mumbai. Organized by the world’s largest toy fair organisers in Germany, Spielwarenmesse India Pvt. Ltd. – this year’s event brings together leading manufacturers, distributors, retailers, and industry professionals, showcasing the latest trends, innovations, and products shaping the future of play in India.

 The fair is supported by key industry associations, including the Sports Goods Export Promotion Council (SGEPC) and The All India Toy Manufacturers’ Association (TAITMA), Ministry of Small & Medium Enterprises (MSME) and managed by the Indo-German Chamber of Commerce.

 The opening ceremony featured several distinguished speakers, each providing valuable insights into the current state and future direction of the toy industry.

 Christian Ulrich, Spokesperson of the Executive Board, Spielwarenmesse eG, reflected on Kids India’s impact, stating, “Since 2013, our event has significantly contributed to the growth of India’s toy industry, connecting new players with both domestic and international buyers. Kids India offers a unique platform for Indian companies, especially those new to global trade shows, to access international markets and meet key buyers. It truly represents ‘Made in India for Global Play.’ The growing number of Indian participants at Spielwarenmesse reinforces our belief in the Indian market’s potential.”

 Ms. Ute Brockmann, Deputy Director General, Indo German Chamber of Commerce, highlighted India’s expensive economic potential, stating, “India’s dynamic market and growing innovation ecosystem offer significant opportunities for both domestic and global investments. As the country strengthens its global presence, it is set to drive substantial economic growth across various sectors.” She added, “This growth also presents exciting opportunities for companies in the toy industry.”

 India’s toy industry is experiencing rapid growth, driven by increasing consumer demand, rising disposable incomes, and a growing focus on quality and safety standards. Domestic production now accounts for nearly 70% of the market, with the sector benefiting from the “Make in India” initiative. The market is expected to exceed USD 3 billion by 2028, establishing India as a global hub for toy production.

 Tarun Dewan, Executive Director of the Sports Goods Export Promotion Council (SGEPC), spoke about India’s growing role in the global toy export market, highlighting the alignment of Indian manufacturers with international safety standards and the rising production capabilities that are opening new growth avenues.

 “India’s ability to meet global safety standards and deliver high-quality, innovative products is positioning us as a key exporter. Kids India 2024 fosters collaboration and networking opportunities between the exhibitors and the overseas buyers invited by SGEPC, that are vital for expanding India’s footprint on the global stage,” Dewan remarked.

 Manish Kukreja, President of The All India Toy Manufacturers Association (TAITMA), focused on the industry’s shift towards eco-friendly and educational toys, while highlighting the increasing adoption of sustainable production methods and the role of technology in driving toy innovation.

 “Indian manufacturers are embracing sustainability and innovation, and we are seeing a surge in demand for products that promote creativity, education, and environmental responsibility. Kids India 2024 reflects the ingenuity of Indian manufacturers in adapting to both domestic and international trends,” Kukreja commented.

 The opening ceremony culminated in a lamp-lighting ceremony, followed by a VIP tour of the exhibition, where the latest innovative products were showcased, from traditional toys such as board games and soft toys to STEM based learning and educational tools.

 This year, Startup India is a prominent partner, supporting entrepreneurs and startups who are transforming the Indian toy industry with their innovative ideas and products. Suyash Tripathi, Assistant Manager at Startup India, Ministry of Commerce and Industries, Govt. of India, emphasized the growing role of startups in the toy market. “The toy industry is seeing a wave of innovation driven by startups. Whether it’s eco-friendly materials or tech-enhanced toys, entrepreneurs are reshaping this market. Startup India is proud to be a part of this ecosystem and to support the next generation of leaders in this space,” said Tripathi.

 With its focus on innovation, sustainability, and growth, Kids India 2024 provides a vital platform for industry stakeholders to connect, collaborate, and shape the future of play. As India continues to align its toy safety standards with international norms, expand its manufacturing base, and innovate with technology, the country is well on its way to becoming a global leader in toy production.

13, Sep 2024
LG Electronics Sparks Early Festive Joy with ‘India Ka Celebration

NEW DELHI, SEPTEMBER 13, 2024: LG Electronics, India’s leading Consumer Durable brand, is set to light up this Diwali with its ‘India Ka Celebration’ Mega Consumer promotion. Designed to add extra cheer to the festive season, the promotion includes gifts worth 51 Crore and a chance for customers to win a LG Dream Home Package every day, which includes premium Consumer durables such as a Side-by-Side Refrigerator, OLED TV, Front Load Washing Machine, Microwave Oven, Water Purifier & Air Conditioner.

LIFE’S GOOD offers

As part of the Life’s Good offers, customers can enjoy up to 26% cashback on select models, with discounts of up to INR 26000. To make purchasing more convenient, LG is offering down payments as low as INR 1 and easy EMI options on select models, with fixed EMIs starting at INR 888.

Additionally, customers who purchase an InstaView Side-by-Side Refrigerator will receive a free MINI Refrigerator worth INR 11999.

TV buyers can benefit from a 3-year warranty on select models and up to INR 50000 in benefits on LG’s OLED TV range.

Further benefits include:

  • Up to 30% Off: On LG Sound bars with select TV models
  • 8-Piece Borosil Glass Lock Kit: Worth INR 5000 with select Refrigerators
  • Free Stainless-Steel Bottle: With select Water Purifiers
  • Free Mic: With select LG XBOOM speaker models
  • Glass Bowl Kit: With select Microwave models

Hong Ju Jeon-MD LG Electronics India said “The festival season is a time for joy, celebration, and new beginnings. Through ‘India Ka Celebration’ Mega Consumer Promotion we want to offer our customers an opportunity to make their homes more beautiful and welcoming with our innovative and high-quality products. LG Electronics is offering an enriching portfolio of products this festive season combined with attractive consumer offers and assured gifts that will make consumer experience special. We are anticipating a promising festive season this year.”

Explore the Best of LG:

LG Home Appliances: LG’s Home Appliances are stylish, innovative, and environmentally friendly, featuring advanced technologies such as LED display panels, intuitive controls, and various color options. The product range includes Air Conditioners, Refrigerators, Washing Machines, Water Purifiers, Microwaves, and Dishwashers.

LG Home Entertainment: Experience unparalleled entertainment with LG’s range of TVs, speakers, and projectors. LG TVs, equipped with built-in voice assistants like Google Assistant, Alexa, and LG ThinQ AI, come with a universal remote that can control most devices. Available in various sizes and technologies, including OLED, QNED, and NanoCell, LG’s Home Entertainment products provide an immersive viewing experience.