3, Dec 2024
Celebration of the Feast of St. Francis Xavier at XITE Gamharia
Date: 2nd December 2024
Venue: XITE Gamharia Campus
XITE Gamharia (Autonomous) celebrated the Feast of St. Francis Xavier, its patron saint, on 2nd December 2024, with great fervor, devotion, and cultural splendor. The celebration, an annual tradition, honored the legacy of St. Francis Xavier, inspiring the XITE community to embody his values of faith, service, and compassion.
The event was meticulously planned and executed by Assistant Prof. Akinchan Xaxa with support from Assistant Professor Dr. Radha Mahali, under the guidance of the esteemed faculty and staff. The program was graced by the presence of Dr. (Fr.) E. A. Francis, SJ, Dr. (Fr.) Mukti Clarence, SJ and Br. Amal Raj, alongside all professors and students.
Program Highlights
1. Spiritual Ceremony:
The event commenced with a ceremonial welcoming of the priests, setting a reverent tone for the day. The BA English 1st Year students led a heartfelt prayer service, followed by a serene prayer dance performed by the 1st Year students. These moments of devotion created a deeply reflective atmosphere for the audience.
2. Message by Dr. (Fr.) E. A. Francis, SJ:
Dr. (Fr.) E. A. Francis, SJ, delivered an inspiring address, emphasizing St. Francis Xavier’s values of humility, service, and faith. He encouraged students to emulate the saint by contributing positively to society, leaving a profound impact on everyone present.
3. Cultural Extravaganza:
The cultural segment showcased the vibrant talents of XITE students:
Semi-Classical Dance: Aparna (BBA 1st Semester) captivated the audience with her elegant performance.
Bollywood Dance: Babli and her group energized the crowd with their synchronized and dynamic performance.
Solo Song: Sreshtha (BA Economics 1st Semester) delivered a mesmerizing solo that won hearts.
Nepali Dance: The 1st Year girls celebrated cultural diversity with a beautiful traditional dance.
Hostel Boys’ Performance: Their spirited and high-energy dance brought the event to a rousing close.
4. Vote of Thanks:
The event concluded with a sincere Vote of Thanks, expressing gratitude to the priests, students, faculty, and audience for their participation and support.
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- By Rabindra
26, Nov 2024
Setting New Standards in Women’s Safety for Bus Travel
India – Nov 26th, 2024: Ensuring safe travel for women remains a critical priority in India, especially for those journeying alone. From bustling metropolitan areas like Delhi, Bangalore, and Chennai to growing cities such as Bhopal and Agra, many women continue to express concerns about their safety while traveling. This is particularly evident during intercity journeys, highlighting the urgent need for transportation options that prioritize passenger security.
Recognizing this need, NueGo, a leader in the intercity bus travel sector, is placing women’s safety at the forefront of its mission. Operating across more than 150 cities in India, NueGo is revolutionizing the travel experience for women by implementing an extensive range of safety measures, including a 24/7 dedicated women’s helpline (1800 267 3366), high-definition CCTV surveillance, real-time GPS tracking, and mandatory driver Breathalyzer tests. NueGo’s staff undergo rigorous training, and its Driver Monitoring System ensures accountability and safety. Reserved seating for women is also available, featuring the PINK seat option, where female passengers are seated exclusively next to other women for added comfort. The buses offer clean and hygienic mid-point stops, supported by a 24×7 Command Control Centre, empowering women to travel with confidence.
NueGo’s marketing campaigns emphasize women’s safety, empowerment, and an enhanced guest experience. The #UnloadYourWorries campaign highlights NueGo’s dedication to addressing women’s safety concerns through its comprehensive safety measures. The ‘Breaking Barriers with NueGo’ campaign on National Girl Child Day celebrated the achievements of women coach captains and cabin hosts, challenging stereotypes in traditionally male-dominated roles. NueGo has also undertaken guest-centric campaigns, including sports collaborations with the Haryana Steelers Kabaddi team and Delhi Capitals, movie tie-ups offering travel discounts, and services like fares starting from ₹499 with food boxes on select routes—all designed to enhance the travel experience, promote gender equality, and build emotional connections with its guests.
By addressing the long-standing challenges faced by women travelers, NueGo is promoting greater mobility and independence for women across the country. As the company continues to expand its services, it sets a powerful example for the transportation industry, proving that safe and comfortable travel for women is both possible and essential for building a more inclusive society.
About NueGo
NueGo is India’s leading premium electric bus coach brand from GreenCell Mobility. A guest-centric brand, NueGo which is currently operating in 100+ cities in India, runs through 25 stringent safety checks including mechanical and electrical inspections. These electric coaches can run over 250 kilometers on a single charge, with the air conditioners on, in traffic conditions. NueGo coaches are fitted with innovative technology, and comfortable seats and offer end-to-end convenience for inter-city travelers with a focus on safety, punctuality, and seamless guest experience. NueGo has well-trained staff and offers airport-like premium lounges in selective cities. For more information, please visit: https://www.nuego.in/
25, Nov 2024
Stanford Seed Network Announces South Asia Conclave 2024: A Platform for Entrepreneurs to Transform Their Businesses
25th Nov 2024: The Stanford Seed Transformation Network will be organizing the 3-day South Asia Annual Conclave 2024 in Goa from 28th to 30th November. This year’s conclave promises to be an inspiring gathering of entrepreneurs, thought leaders, and innovators from across South Asia aimed at fostering collaboration and driving business growth in the region. The conclave will be joined by eminent speakers like Rohit Kapoor, CEO, Swiggy – Food marketplace; Aparna Popat, Double Olympian and 16-time National Badminton Champion; Darius Teter, Executive Director, Stanford Seed; Dr. Rohini Rau, Gold medalist at the Asian Sailing Championship; Satyarup Siddhanta, Guinness World Record-holding Mountaineer amongst many others.
The South Asia Conclave is a powerful gathering of ambitious minds and innovative ideas,” said Abhishek Modi, President of the Stanford Seed Transformation Network (South Asia) and Managing Partner, Shiva Engineering. “This event is more than just an opportunity to connect—it’s a catalyst for deep learning from experts, peer-to-peer insights, and the chance to rethink and reset. This year the conclave’s theme is ACT, and our sessions are curated to enable entrepreneurs to Adapt, Connect, and Thrive (ACT).”
Mr. Modi continued, “Through the Stanford Seed Transformation Program, a strategic initiative of Stanford Graduate School of Business, we’re committed to helping entrepreneurs scale their businesses through hands-on training, lifelong mentorship, and a global network of peers. The conclave, along with other initiatives of the network, aims to support graduates of this program by providing continuous opportunities for learning, business enablement, and mentorship.”
The 10-month Stanford Seed program is a high-touch program for CEOs & Founders of SMEs in South Asia and is taught & delivered by Stanford Graduate School of Business faculty. Initiated in India in 2017 following its initial presence in Africa, the program has now expanded across South Asia with over 370+ Entrepreneurs in the network in the South Asia Chapter and 1100+ globally.
Harish Arnezath, Regional Director of Stanford Seed (South Asia), “The Stanford Seed program aims to end the cycle of global poverty by helping entrepreneurs build thriving businesses that create jobs and drive economic growth.” Focused on emerging markets, the program provides participants access to world-class resources, including learning materials from Stanford faculty, a global network of business leaders, and a tailored curriculum that addresses specific business challenges. The South Asia chapter has now expanded to four countries and over 370 entrepreneurs who boast a collective revenue of $950 million and employ more than 60,000 people.
Harish Arnezath, Regional Director of Stanford Seed (South Asia), further added, “We are committed to empowering small and medium businesses in South Asia to scale up and reach their full potential. This Conclave provides an excellent platform for our entrepreneurs to engage in peer learning, exchange ideas, and gain actionable insights to drive their growth and resilience in an ever-changing business environment.”
Participants in the Stanford Seed program benefit from a unique curriculum that combines academic rigour with practical application. The program emphasizes real-world learning and encourages participants to develop actionable strategies that can be implemented immediately within their businesses.
The Stanford Seed program has been a transformative experience for me as an entrepreneur. The enriching course material, paired with in-company workshops, ensures that the insights are not just personal but drive meaningful growth across the entire leadership team, fostering alignment and collective progress. The business transformation advisors challenge you to think deeply and strategically at every step, while the incredible network has given me lifelong friends and collaborators. I cannot recommend this program enough to anyone serious about scaling their business with impact and purpose”, says Rashi Narang, Founder, Heads Up for Tails, Stanford Seed Program Alumni.
The Stanford Seed Transformation Network, South Asia invites aspiring entrepreneurs to apply for the Stanford Seed Transformation Program (STP). This is an opportunity to join a vibrant community dedicated to fostering innovation and entrepreneurship across South Asia. Interested individuals can learn more about the program and apply at the Stanford Seed Program.
For more information on eligibility criteria and about the program, log on to: https://www.gsbseed.stanford.edu/stp-south-asia
About Stanford Seed Program: The Seed Transformation Program is designed specifically for business owners and your senior management team, this in-person and online program is led by Stanford Graduate School of Business faculty, and local experts, and supported by Stanford-trained advisors. You’ll participate in both face-to-face and remote class sessions and workshops to gain the strategic skills, methods, and mindsets to transform yourself, your team, your business, and your community.
The ultimate goal is to create and activate a detailed action plan to help you grow your company.
25, Nov 2024
The Nuclear Family – Housing India’s Millennials
By Akash Pharande, Managing Director – Pharande Spaces
Young, dual-income nuclear families and single professionals just beginning their careers are the driving forces of urban India today. In 2022, nearly half of Indian households consisted of 1 to 4 members, marking a significant rise in nuclear families from just 37% in 2008. By 2024, it is likely that this proportion has surpassed the 50% threshold, with smaller family units dominating the demographic landscape.
The transition from joint families to nuclear ones signals a profound cultural shift. While joint families once offered financial predictability, elderly care, and shared responsibilities, modern nuclear families prioritize independence, personal growth, and global aspirations. This shift is reshaping India’s urban housing market.
The Evolution of the Indian Nuclear Family
What drives the rise of nuclear families?
Financial Independence: Youth today seek autonomy over their finances, aligning with modern lifestyles.
Freedom of Choice: Young couples prefer making life decisions without traditionalist interference, particularly when family elders control resources. While these families remain respectful of elder care, their close bonds with previous generations have loosened. They aim for growth without constraints, focusing on career advancement, family investment, and quality of life.
Modern Parenting: Parents wish to raise their children with contemporary values, often focusing on creating global citizens.
The Millennial Dream Home
For the millennial nuclear family, the definition of an ideal home has evolved. Here’s what they prioritize:
Space for Growth – Homes need to accommodate expanding families. A survey by Anarock found that 51% of homebuyers preferred 3BHK units over smaller 2BHKs, despite rising property prices.
Sustainability – with 84% of Indians aware of global warming (Yale Program on Climate Change Communication, 2022), eco-friendly homes are now in demand. Features like energy-efficient designs and green certifications are becoming essential.
Safety and Security – Rising urban crime rates drive families toward gated communities and integrated townships with robust security measures.
Technological Integration – Smart homes are gaining traction, with the Indian smart home market expected to reach $6.5 billion by 2024. However, it’s not just about gadgets—it’s about creating smarter living environments.
Smarter Housing for Smarter Families
For today’s nuclear families, housing is not just about a home; it’s about the lifestyle it supports. This has led to increased demand for integrated townships—self-sustaining communities offering residential, retail, healthcare, and entertainment facilities within a single complex.
Why Integrated Townships?
Lifestyle Solutions: These townships offer “walk-to-work” convenience, on-site amenities, and pollution-free environments, reducing reliance on crowded urban hubs.
Complete Ecosystems: They blend residential and commercial spaces, catering to the all-in-one lifestyle nuclear families seek.
Enhanced Connectivity: With expanding metro networks, suburban areas housing these townships are now more accessible and affordable.
Challenges in Meeting Demand
Despite their appeal, integrated townships remain niche offerings due to the following challenges:
Land Availability: Securing large, cohesive parcels of land is a daunting task for most developers.
Expertise: Designing a township requires proficiency in integrating diverse real estate segments like hospitals, malls, and housing.
Capital Intensive: Building such ecosystems demands substantial investment throughout the development lifecycle.
As nuclear families reshape India’s urban housing market, the demand for sustainable, secure, and smart homes continues to rise. Integrated townships represent the future of housing, offering holistic solutions tailored to the aspirations of modern families. However, with limited supply and high barriers to entry, the race to meet this demand will define the next phase of India’s real estate evolution.
About the Author:
Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in Greater Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in the region. With the recent inclusion of Puneville Commercial into one of its most iconic townships, Pharande Spaces has taken a major step towards addressing Pune’s current and future requirements for fully integrated residential-commercial convenience.
19, Nov 2024
United Way Bengaluru partners with Continental to Transform Karnataka Public School in Anekal
Bengaluru | November 19th, 2024 – United Way Bengaluru (UWBe) in partnership with Continental, has launched an ambitious school adoption program at Karnataka Public School (KPS) in Anekal, with a ground-breaking ceremony marking the start of this significant initiative. The program, part of the Government of Karnataka’s SAMATVA Initiative, is a multi-year commitment aimed at transforming government schools to improve infrastructure and educational quality for students across the state.
This project follows a recently signed Memorandum of Understanding (MoU) between the Government of Karnataka, Continental, and UWBe. Established in 1947, KPS Anekal currently faces challenges in accommodating its growing student body and providing essential facilities such as labs and sports areas. This initiative targets critical improvements in infrastructure, such as classroom renovations and new constructions, ensuring that KPS Anekal, currently having a strength of 855 students and 30 teachers becomes a model of a safe, accessible, and well-equipped education centre.
The transformation plan also includes the integration of advanced learning resources, such as STEM labs, digital classrooms, and computer labs, to enhance academic engagement and support students’ skill development. Improvements to WaSH (Water, Sanitation, and Hygiene) facilities are also a key part of the program, ensuring students have access to clean and safe amenities. Additionally, sports facilities will be expanded, emphasizing holistic development and encouraging physical fitness.
SAMATVA, a flagship initiative by the Government of Karnataka, seeks to close resource gaps and create equal educational opportunities for all. Through this partnership, Continental and UWBe aim to support this vision, creating a nurturing environment where students can realize their full potential.
“We are thrilled to begin another impactful initiative in our ongoing partnership with Continental. The association has driven real change and meaningful development at the grassroots. We are transforming Karnataka Public School into an inclusive place where creativity, and personal growth can flourish, aligning with both community priorities and government goals” said Rajesh Krishnan, CEO of United Way Bengaluru”.
16, Nov 2024
From Diagnosis to Empowerment: Navigating the Epilepsy Journey
By – Dr. Ravi Kumar CP, Consultant – Pediatric Neurology, Aster CMI Hospital, Bangalore
Epilepsy is one of the most common neurological disorders affecting approximately 1 in 100 people in India. Characterized by recurrent seizures, which result from abnormal electrical activity in the brain. Seizures can vary in type and severity, and their unpredictability can significantly impact the daily life and well-being of those affected. Despite its prevalence, epilepsy remains underdiagnosed and misunderstood in many parts of the world. Through increased awareness, appropriate treatment, and lifestyle changes, individuals with epilepsy can lead fulfilling lives.
Symptoms
The hallmark symptom of epilepsy is seizures, but their nature can vary greatly.
• Focal Seizures: These originate in one area of the brain. They can be further divided into simple partial seizures (where consciousness is preserved) and complex partial seizures (where consciousness is impaired). Symptoms may include unusual sensations, changes in perception, or involuntary movements.
• Generalized Seizures: These involve both sides of the brain. The most common type of generalized seizure is the tonic-clonic seizure (formerly known as grand mal), which involves loss of consciousness, muscle rigidity, and rhythmic jerking movements. Other generalized seizures include absence seizures (brief lapses in consciousness), atonic seizures (sudden loss of muscle strength), and myoclonic seizures (sudden, brief jerks of the body).
Diagnosis
The diagnosis of epilepsy typically involves a combination of medical history, physical examination, and specialized tests. The most common diagnostic tool is an electroencephalogram (EEG), which measures the brain’s electrical activity. The EEG can detect abnormal patterns that indicate epilepsy, especially during or after a seizure. Additional tests, such as magnetic resonance imaging (MRI) or computed tomography (CT) scans, may be conducted to rule out structural abnormalities in the brain or other underlying conditions that could contribute to seizure activity.
In some cases, blood tests may be performed to check for metabolic or genetic factors, infections, or other medical conditions that could trigger seizures. A detailed assessment by a neurologist is critical to differentiate epilepsy from other conditions that may mimic seizure-like symptoms.
Management & Prevention
In recent years, dietary strategies have emerged as a conventional treatment, particularly for individuals whose seizures are difficult to control with medication. The two most commonly studied dietary approaches are the ketogenic diet and the low glycemic index treatment.
Ketogenic Diet: The ketogenic diet is a high-fat, low-carbohydrate diet that has been shown to reduce seizures in some people with epilepsy. On a ketogenic diet, the majority of your calories come from fats (about 70-80%), with a moderate amount of protein (around 20-25%), and very few carbohydrates (only about 5-10%).
• Fats: This includes foods like meat, fish, butter, oils, avocados, and nuts.
• Proteins: Foods like eggs, cheese, and meats like chicken, beef, and fish are common.
• Carbohydrates: You avoid or eat very small amounts of high-carb foods like bread, pasta, rice, potatoes, sugary snacks, and most fruits.
Low Glycemic Index Diet: The Low Glycemic Index (GI) Diet is an eating plan that focuses on choosing foods that cause a slower rise in blood sugar levels. The idea is to eat foods that are digested more slowly, helping to keep blood sugar levels steady rather than causing sharp spikes and crashes.
• High-GI foods (like white bread, sugary snacks, and sodas) cause a quick spike in blood sugar because they break down quickly into sugar.
• Low-GI foods (like whole grains, legumes, and most vegetables) break down more slowly and lead to a gradual rise in blood sugar.
Treatment
Epilepsy treatment focuses on controlling seizures and improving the quality of life for the patient. The approach typically involves a combination of medication, lifestyle adjustments, and in some cases, surgical intervention.
• Medications: Antiepileptic drugs (AEDs) are the most common treatment for epilepsy. These medications help to regulate the brain’s electrical activity and prevent seizures. It may take time to find the right medication and dosage for each individual, and some patients may experience side effects that require adjustments to their treatment plan.
• Surgery: For patients who do not respond to medications, surgical options may be considered. Surgery involves removing the part of the brain responsible for seizure activity. In some cases, a procedure called vagus nerve stimulation or deep brain stimulation may be used to help control seizures.
Despite the significant advances in understanding and treating epilepsy, there remains a widespread lack of awareness about the condition. Raising awareness is crucial to improving the lives of people and by enhancing access to effective treatments.
A multi-faceted plan of action should also include better integration of dietary therapies, holistic approaches, and individualized care to address the diverse needs of individuals living with epilepsy. By fostering a deeper understanding of epilepsy and promoting timely intervention, we can ensure that those affected by this disorder lead healthier, more empowered lives.
15, Nov 2024
Grand Opening of Tri-Dia Jewellery Store in Seshadripuram Inaugurated by Actress Aditi Prabhudev and Minister Dinesh Gundu Rao
Bengaluru, November 16: Trilokesh Gems and Jewellery Pvt. Ltd., a distinguished name in diamond jewellery manufacturing, proudly unveiled its flagship store *Tri-Dia at Nehru Circle, Seshadripuram, on Friday. The grand launch was marked by the presence of acclaimed actress Aditi Prabhudev and Minister Dinesh Gundu Rao, who inaugurated the store and showcased its exquisite diamond collections.
Speaking on the occasion, Minister Rao expressed confidence that *Tri-Dia would elevate Bengaluru’s jewellery industry to new heights, offering unparalleled craftsmanship and luxurious experiences.
Actress Aditi Prabhudev shared her excitement at the launch, said, “Diamonds are timeless treasures, and the collections at Tri-Dia are truly breathtaking. This store combines elegance and innovation with a commitment to sustainability, making it a perfect destination for anyone seeking luxury with a conscience.”
Renowned for its fusion of exceptional design, elegance, and environmental responsibility, Tri-Dia sets a benchmark in innovative jewellery. The store presents a curated collection ideal for auspicious occasions such as weddings, embodying a blend of luxury and conscious values.
Located in the heart of Bengaluru, Tri-Dia offers an exclusive range of diamond jewellery under its flagship banner “Be Royal.” The boutique showcases premium collections, including Eternal Vows, Majestic Moments, Luxury Solitaire, Noble Affairs, and Royal’s Essentials, catering to both bridal and everyday needs.
Prashant J. Mehta, Co-Founder of the Fortune 500 company, Director of the Jewellery Promotion Council of India, and Chairman of Trilokesh Gems and Jewellery Pvt. Ltd. (TGJPL), highlighted the uniqueness of *Tri-Dia. “We aim to redefine luxury jewellery shopping with designs that combine elegance, innovation, and environmental responsibility. Each piece reflects uncompromising quality and craftsmanship, celebrating life’s milestones while honoring sustainability and integrity.”
Tri-Dia processes ethically sourced diamonds to offer customers jewellery of the highest standard. Every piece is a tribute to cherished moments, loved ones, and personal achievements, crafted with social and environmental consciousness.
Avani Mehta, Director of Trilokesh Gems and Jewellery Pvt. Ltd., joined the inauguration alongside MLAs Uday Garudachar, Ravi Subrahmanya, and other dignitaries.
15, Nov 2024
VST Tillers Tractors Showcased 30 HP tractor with Stage V Emission Norms Engine at EIMA International Exhibition in Italy
VST Tillers Tractors, one of the leading manufacturers of farm equipment in India, showcased its technologically superior 30HP Tractor with Stage-V Emission Norms at the recently concluded EIMA International Exhibition in Bologna, Italy
Leveraging its R&D capabilities this tractor is engineered to meet the stringent emission standards set by the European Union, ensuring a significant reduction in harmful pollutants without compromising on performance. The key features of the Stage 5 Japanese engine includes the integration of Diesel Particulate Filters (DPF) and Diesel Oxidation Catalysts (DOC). These components work in harmony to minimize particulate matter (PM), Nox, and CO emissions, effectively meeting the toughest pollution norms and making the tractor not only environmentally friendly but also more efficient in terms of fuel consumption.
VST Tillers Tractors reiterates its commitment to sustainable and frugal engineering and is set to enhance its R&D (research and development) capabilities by establishing a global tech center in Hosur, Tamil Nadu. Expanding its presence in over 40 countries, including Europe, Asia, and Africa. VST has recently incorporated a wholly owned subsidiary, VST Americas Inc., in the US, to address the needs of the North American market in the tractor and farm machinery segment.
At EIMA, VST displayed its tractors ranging from 18HP to 30HP including the VST FIELDTRAC 927, 929, and the new 30 HP Stage V model in VST FIELDTRAC Brand.
EIMA International is the International Exhibition of Agricultural and Gardening Machinery, a biennial event promoted since 1969 by the Italian Agricultural Machinery Manufacturers Federation, and organized by the Federation’s service company, FederUnacoma Surl, in cooperation with BolognaFiere. The event, attended by manufacturing companies from every continent and showing cutting-edge technologies on a global level, is held at the fairground in Bologna covering an exhibition area of 375,000 m², 122,000 m² net. Each edition hosts some 1,700 companies from 42 countries exhibiting more than 60,000 models of machinery and equipment for all types of agricultural or green activities for every business model.
VST Tillers Tractors Limited is India’s leading farm equipment manufacturer. VST was established in the year 1967 by the VST Group of companies. With a legacy of more than 55 years, VST continues to drive farm mechanization and empowerment of Indian farmers. The organization is the largest Indian manufacturer of Tillers, and 4WD Compact Tractors, and amongst the leading producers of the other category of Tractors, Engines, Transmission, Power Reaper, and Precision Components. VST also exports products to European, Asian, and African markets.
15, Nov 2024
Nutrela announces Shilpa Shetty as its new Brand ambassador
National, Nov 15th, 2024: Nutrela, a household name in Soya Nuggets, today announced Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador. The brand with nearly four decades of trust in the Indian market, offers a wide range of Soya Nuggets. Nutrela chunks, mini chunks, and granules that come in various pack sizes are made from premium-quality soya. Shilpa, an actor, entrepreneur, fitness icon and an advocate for balanced living embodies Nutrela’s core values of health and nutrition. The collaboration highlights Nutrela’s versatility, showcasing its range of dishes as the ideal choice for Nutritious Lifestyle.
Speaking about the association, Mr. Sanjeev Asthana, CEO of Patanjali Foods Ltd., said, “Shilpa Shetty is a leading figure in health and wellness in India. Our brand ethos are perfectly aligned with Shilpa’s, making her the ideal face for Nutrela. Her deep-rooted passion for wellness complements our commitment to promoting a balanced, protein-rich diet. Shilpa’s influence will further elevate Nutrela’s mission, inspiring millions to embrace Nutrela Soya Nuggets as a vital part of their wholesome diet.”
Commenting on her partnership with Nutrela, Shilpa stated, “I am thrilled to join Nutrela’s remarkable journey. I believe Nutrela Soya Nuggets is an exceptional, protein-rich food that is not only nutritious but delicious too. I resonate with brand’s commitment of promoting a nutritious lifestyle and making a positive impact on Indian households.”
TVC ft. Shilpa Shetty : https://www.youtube.com/watch?v=tzTDNtzPrqs
Nutrela demonstrates that healthy eating can be both simple and tasty. With Shilpa on board, Nutrela is set to roll out an array of campaigns, recipes, and engaging content across platforms such as Digital, Print, TV, Online, and Outdoor Media.
14, Nov 2024
Vikas Chawla is The Outstanding Leader of the Year at the FICCI Young Leadership Awards 2024
Chennai, India – Thursday, 14th November 2024 — Social Beat announced today that Vikas Chawla, Co-Founder, has been recognized as The Outstanding Leader of the Year for 2024 by the FICCI Young Leadership Awards 2024 jury. This is in acknowledgment of Vikas’s exceptional leadership, dedication, and transformative impact in the digital marketing space.
Vikas Chawla simultaneously manages three successful agencies—Social Beat, Influencer.in, and D2Scale—with a collective team of over 300 members. Under his exemplary leadership, the agencies have thrived, despite challenges and hurdles, delivering consistent growth and success for a wide array of clients.
Reflecting on his experience over the last decade, Vikas Chawla, Co-Founder, of Social Beat said,“Leadership isn’t about perfection; it’s about being present. You don’t need to have all the answers, having confidence in your team makes a world of difference. Every step—from making tough decisions to navigating sleepless nights—demands resilience, strategic thinking, and unwavering commitment. My role is to support the team, inspire them, and foster a collaborative environment that enables collective success.”
This achievement celebrates Vikas’s leading by example and cultivating an environment where each team member can thrive. He has consistently driven results and positively impacted clients and colleagues by fostering a culture of continuous learning, innovation, creativity, and teamwork.
About Social Beat:
Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India.
Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns.
They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.
