Vivanta Katra Appoints VUI Live as Their Digital Marketing Agency

New Delhi, October 08, 2024: Vivanta, part of Indian Hotels Company (IHCL), has selected VUI Live, a full-service Digital Marketing and Consulting Company, as its digital marketing agency for their property in Katra, Vaishno Devi. This partnership represents a significant move for Vivanta Katra, as the company looks to revitalise its brand and strengthen its marketing efforts in an increasingly competitive market. VUI Live will play a key role in crafting innovative campaigns to boost the brand’s visibility and consumer engagement.

As part of this collaboration, VUI Live will oversee the hotel’s marketing initiatives across a range of digital platforms, including Facebook, Instagram, YouTube, and Google. The agency will develop integrated campaigns that align with the brand’s long-term vision, ensuring a consistent message that resonates with its audience. By utilising a multi-channel approach, the agency aims to tap both regional and nationwide travellers.

Akash Manchanda, Co-Founder and Business Head at VUI Live, said,”We’re thrilled to be part of Vivanta Katra, Vaishno Devi transformation journey. By combining technology, creativity, and strategy, this partnership is set to deliver impactful campaigns that will not only resonate with their current target audience but also bring in new travellers. With a deep understanding of the hospitality space and a proven track record of success, we aim to deliver exceptional results.”

Since its inception in 2019, VUI Live has quickly established itself as a leading MarTech agency, known for its data-driven strategies and personalised client service. With a diverse client portfolio featuring brands like Borges, Anant Raj, Bhutani Infra, SpringHouse and more, the agency has demonstrated its ability to deliver impactful marketing solutions. Now, with the addition of Vivanta Katra, Vaishno Devi, VUI Live is set to take the brand’s marketing efforts to the next level, driving growth and deeper customer engagement across India.

Viacation Tourism Leadership Team Celebrates Rs150 Crore GMV Milestone with Dubai Offsite

New Delhi, 8th October, 2024 – Viacation Tourism, a highly dynamic “Made in India” travel start-up is proud to announce that it has crossed ₹150 crores in Gross Merchandise Value (GMV) within just 10 months of 2024. The achievement marks a major milestone for the company which was launched in November 2022 by a group of experienced travel professionals, and it further emphasises the company’s rising influence in India’s travel industry.

The company specialises packaged holiday experiences and comprehensive travel services. Presently, it operates across 10 locations in India and has plans to add another 10 to 15 stores by the end of 2024. The future of the company certainly looks promising with its expanding customer base and strong line-up of bookings.

To commemorate this milestone, the leadership team of Viacation recently gathered at an offsite event in Dubai. The event, held with the beautiful Dubai skyline in the background, marked a time for celebration, reflection, and future planning for the company.

Speaking about this milestone, Jatinder Paul Singh, CEO and Co-Founder of Viacation, said, “Crossing ₹150 crore in GMV within such a short period is not just a business achievement—it reflects the passion, dedication, and hard work of the entire team at Viacation. This milestone reflects the numerous unforgettable journeys we have made possible and also the trust of our customers. As we gradually grow into new places and explore further opportunities, our focus will remain on providing top-quality travel experiences that inspire and bring joy. I must say that this is only the beginning of a very exciting journey.”

Looking ahead, Viacation remains committed to transform the travel experience of its clients with wide-ranging personalised holiday deals, family packages, and unforgettable honeymoon trips. The company’s success and growth story highlight its focus on creating lasting memories for travellers while expanding its presence in the Indian market.

As the team celebrates this milestone, Viacation is poised to continue making significant strides in the travel industry, staying true to its core values of customer care and customised service.

TECNO SPARK 30C: A Bold, Crazily Reliable Smartphone Inspired by Legendary Transformers Launched

New Delhi, October 8th, 2024: Say goodbye to phones that struggle to keep up! TECNO, a youth-centric smartphone brand proudly presents SPARK 30C, which embodies the reliability and endurance of the legendary Transformers. Just like these iconic heroes, SPARK 30C is built to adapt and thrive in any situation. With its stunning design and powerful performance, the SPARK 30C is a ‘Crazily Reliable,’ partner ensuring that users stay connected, entertained and ready for anything life throws their way.

The SPARK 30C is equipped with 10 5G bands and NRCA technology, delivering fast and reliable connectivity wherever needed for smooth streaming, gaming and browsing experiences. Its Transformers-inspired design blends style with functionality, showcasing personality while maintaining a premium, durable build. Equipped with a 48MP Sony IMX582 AI camera, it captures life’s moments with crystal-clear detail. Additionally, 4+ years of lag-free performance and IP54 splash resistance and all-directional NFC with an IR blaster makes this phone ready for long-term reliability, no matter the challenge.

Addressing the launch, Arijeet Talapatra, CEO of TECNO Mobile India said, “TECNO has always thrived to bring innovation to every corner of India to meet the aspirations of the real India. With the TECNO SPARK 30C, our aim was to go beyond expectations, delivering not just great performance but unmatched reliability. It is what our SPARK series has always been about, and the Spark 30C takes this adventure a notch higher, it’s crazily reliable, stylish and accessible for everyone. We want to empower our users with a device they can trust and put faith in for any challenge thrown at it.”

Features that make SPARK 30C Crazily Reliable:

Legendary Transformers Design

What sets the SPARK 30C apart is its striking design—a bold fusion of modern style and practicality. Inspired by the legendary Transformers, this phone is made for fans who want their device to stand out with a unique, powerful look. The design doesn’t just stop at aesthetics—it’s built for durability, offering both sleekness and strength. The special Transformers edition also features skins along with the smartphone, allowing users to transform their SPARK 30C from a classy, stylish finish to a more robust, iconic look reminiscent of the Transformers.

Photography Excellence with 48MP Sony Camera

Photography enthusiasts are in for a treat with the SPARK 30C’s 48MP Sony IMX582 camera, ideal for capturing every moment in stunning detail. With the Sparkle portrait filter and dual video capabilities, it’s easy to get creative with shots and stand out on social media. It’s the perfect time to shine, and the SPARK 30C is the tool that makes it all possible!

Enhanced Display

With a 120Hz refresh rate, the SPARK 30C ensures smooth scrolling and fluid gameplay—perfect for those who live life in the fast lane. Whether scrolling through memes, watching favorite shows, or battling it out in mobile games, the experience remains seamless. Thanks to IP54 Wet touch support, SPARK 30C can be used confidently even in the rain or after minor spills—a little rain won’t stop the SPARK 30C from shining!

Embassy Group announces 11-Day Diwali break to promote work-life balance

Bengaluru, 8th October, 2024 | Embassy Group, a leading real estate developer, announced an 11-day festive break for all its employees, to celebrate the spirit of Diwali and promote work-life balance. The Diwali break will commence from 31st October’24 and will conclude on 10th November’24, encouraging employees to disconnect from work and cherish quality time with their families. This initiative is part of Embassy Group’s ongoing efforts to prioritize employee well-being and foster a culture of gratitude and appreciation.

In addition to the extended break, Embassy Group is organising a special “Thanksgiving Lunch” for its support staff this festive season. This gesture is a token of appreciation for the invaluable contributions of the support staff, recognizing their hard work and dedication throughout the year. The company will also host its annual Diwali party for its employees, accompanied by gift distribution. These initiatives are a way to express gratitude and honour the employees who help make Embassy Group a welcoming, efficient, and thriving workplace.

“We believe that our employees are our greatest asset, and their well-being is paramount. We recognize the dedication and hard work our employees put in throughout the year, and this 11-day festive break is our way of encouraging them to disconnect, recharge, and spend quality time with their loved ones. This is essential for their well-being and will enable them to return to work with renewed energy and enthusiasm.” said Maria Rajesh, CHRO – Embassy Group.

Embassy Group is committed to creating a positive and supportive work environment, and these initiatives are a testament to the company’s values and culture. Additionally, the company also provides mental health support for all employees through the “Well-being on the Web” initiative. This comprehensive program offers access to a variety of online resources and support systems designed to improve mental and emotional well-being.

Creating a Dazzling Hype in Rangriti’s Latest Pre-Festive Collection

Known for its versatile and chic ethnic clothing, Rangriti offers fashionistas to choose from a variety of different styles that blend trend with functionality. With festive must- haves, combine traditional and urbane choices in the form of mix-and-match, stylish ethnic, all-time classics, dresses, festive wear, and matching bottom wear.

Sprinkle your closets with a stunning range of trendsetters that glam up your fashion choices.

Soft Girl Aesthetic
Grab your festive tickets and rush for preparations in our fashionably coordinated kurta with straight pants. Its colour will make the girls fall back in love with the lilac trend, enriching your wardrobes and style with the best in fashion!

Chic Girl Aesthetic
Get ready to slay and let the others pray in our mustard printed kurta set. The flower motifs set a contrasting backdrop with plain pants and matching dupatta. A perfect combination of elegance and charm, this outfit redefines festive spirit for modern day girlies.

It Girl Aesthetic
Whether getting dressed for college events, or stepping out to distribute gifts, or prepping for society celebrations, experience the sheer beauty of simplicity and comfort in our vibrant coloured kurta. Complete the look with cotton pants/denims and sneakers for hassle free movement.

Celebrate pre-festivities in Rangriti’s voguish ethnic, contemporary fusion wear, and Indo-Westerners, where all pieces are designed with precision to provide you a fashionable shopping experience.

Kids India 2024 Celebrates a Decade of Success, Attracts Over 5,000 Visitors from India and abroad

Mumbai, 8 October 2024: The tenth edition of Kids India 2024 has once again highlighted the growing importance of India as a hub for the toy industry. Held at the Jio World Convention Centre, the event welcomed 5,024 trade visitors from across 31 countries. The show featured 127 exhibitors, including international companies from Austria, Japan, South Korea, and Sri Lanka, underscoring India’s increasing global reach in the toy sector. With the number of participating countries doubling from last year, Kids India 2024 showcased the strides made by India in the global toy market.

The event was organized by Spielwarenmesse India Pvt. Ltd., organizer of the world’s leading toy trade show that takes place in Nuremberg, Germany. Key industry associations, including the Sports Goods Export Promotion Council (SGEPC) and The All India Toy Manufacturers’ Association (TAITMA), along with the support of the Ministry of Small & Medium Enterprises (MSME), contributed to the event’s success.

Exhibitors at Kids India 2024 noted a significant increase in the presence of international retailers and buyers, with 126 international visitors attending the event. The growing number of global participants has further solidified India’s role as a major player in the toy industry.

“Kids India is one of the best platforms for exhibiting toys from reputable brands. It attracts top players from diverse markets and provides a unique opportunity for Indian manufacturers to connect with international buyers,” remarked Shyam Makhija, Director of Pegasus Toykraft Pvt. Ltd. Minali Argwali, co-founder of PepPlay, added, “Being part of Kids India has allowed us to tap into new international markets and present our products to a global audience. The event truly opens doors for Indian businesses.”

Networking remained a key focus at the event, with industry professionals engaging in fruitful discussions. Prachi Agarwal, co-founder and Director of Chalk and Chuckles Products Pvt. Ltd., shared, “Kids India is an unparalleled platform in India where industry professionals can connect, collaborate, and share knowledge.”

This year’s event also provided a platform for startups through the introduction of the Startup Pavilion, where five promising young companies showcased their innovations. The platform offered them an opportunity to network with established players, helping them access resources and new markets.

Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG, reflected on the event’s ongoing success: “The repeated positive response and the wide range of products on display shows what immense potential there is in the Indian market. Kids India has affirmed once more its role as the most valuable international toy fair in South Asia and has opened the door to the largest toy network in the world for those who attended.”

Vedatya Partners with Vancouver Film School to Shape Global Creative Economy

New Delhi, 8th October 2024: Vedatya, a premier institution in Design and Hospitality education, has forged a strategic partnership with Vancouver Film School (VFS), Canada. This collaboration marks a significant step toward fostering a vibrant bilateral creative economy between India and Canada. Effective from September 18, 2024, the MoU paves the way for student exchanges, joint programs, and knowledge sharing, creating a new platform for academic and creative integration.

 The partnership aligns with Prime Minister Narendra Modi’s vision of making India a global leader in the creative and digital sectors. By combining India’s rich cultural heritage with advanced technology, the country is poised to transition from being a consumer of global media to becoming a leading producer. The collaboration with VFS is a vital part of this journey, providing students with the skills and international exposure required to excel in emerging fields such as gaming, animation, and immersive media.

 Dr. Manika Walia, Head of the School of Design and Creative Arts at Vedatya, emphasized the significance of this partnership in empowering students to meet global industry standards. She shares, “This collaboration goes beyond education. It is about establishing India as a global leader in the creative economy. By combining our rich talent pool with cutting-edge technology, we have the potential to lead the world in sectors like gaming, animation, and design. India is no longer just a consumer of global media, we are on a path to become a major producer on the world stage, fully aligning with Prime Minister Modi’s vision of a self-reliant, digitally empowered nation.”

 Amit Kapur, Managing Trustee of Vedatya, added, “This MoU opens doors for our students to access world-class learning and international opportunities. It’s a defining moment for Vedatya as we prepare future leaders to shape the creative industries globally.”

 As gaming, design, and technology continue to transform economies, this partnership ensures that Vedatya will be at the forefront of preparing students to contribute meaningfully to India’s global aspirations.

Nokia and NTT DATA expand global Private 5G partnership with new deployment in Brownsville, Texas

October 8, 2024 – Dallas, TX –– Nokia has announced a global go-to-market partnership with the leading digital business and IT services leader, NTT DATA, to advance Private 5G transformation in key sectors such as airports and smart cities. The collaboration addresses the growing need and demand for reliable and modern connectivity solutions for critical business and municipal operations and is already demonstrating success with key customers.

The first North American deployment is an enterprise-ready, carrier-grade Private 5G Radio Access Network (RAN) for the City of Brownsville, marking a key milestone for the collaboration. The City of Brownsville leverages Nokia’s leading 5G radio access portfolio and NTT DATA’s globally available Private 5G Network-as-a-Service platform (P5G), which delivers a comprehensive, turnkey solution that goes beyond connectivity to deliver exceptionally reliable, high-bandwidth, low-latency wireless capabilities for their mission-critical environments.

Private 5G infrastructure supports the city’s immediate needs for seamless connectivity to manage and operate applications for increased public safety, operational efficiency, and sustainability and offers flexibility and scalability for future demand and use cases. It will also position Brownsville as a leader in smart city innovation in North America.

Empowering the future of digital transformation

The collaboration between Nokia and NTT DATA will lay the foundation for more connected and efficient urban environments across the globe and create a powerful synergy that ensures the successful delivery of Private 5G that supports digital transformation initiatives. NTT DATA brings a robust partner ecosystem together for the successful development, implementation, and management of applications, infrastructure, and connectivity. Nokia’s “anyRAN for Enterprise” approach offers more choice and flexibility for enterprises through collaboration with best-in-class systems integrators like NTT DATA and cloud core solution providers alongside Nokia’s AirScale radio access portfolio to suit their specific requirements and accelerate and simplify the adoption of Private 5G.

● Experience and industry blueprint: Nokia’s extensive experience in deploying global, large-scale network solutions, together with NTT DATA’s seamless integration of IT & OT applications, ensures a reliable, secure, high-performance Private 5G network capable of scaling growth.

● Innovative applications: The versatility of Nokia’s and NTT DATA’s innovative use cases, including AI, IoT, edge computing, and real-time analytics applications, allows enterprises to harness the full potential of advanced wireless technology to drive operational efficiency and innovation.

● Global ecosystem and customer wins: Nokia and NTT DATA have also delivered Private 5G solutions for Cologne Bonn Airport and Fraport AG, Germany’s largest airport, empowering these organizations to enhance operational efficiency and enable real-time, data-driven decision-making.

Jorge Cardenas, Chief Information Officer at Brownsville, commented: “As Brownsville continues to grow as a prominent tech hub, the deployment of a Private 5G network is essential. This cutting-edge network will provide faster connectivity and foster the adoption of emerging technologies. By prioritizing Private 5G, we’re positioning Brownsville to stay ahead in technological innovation and economic progress.”

Shahid Ahmed, Executive Vice President of Edge Services at NTT DATA, said: “We’re seeing an unprecedented demand for flexible, high-performance private networks. With NTT DATA’s globally available Private 5G platform, we’re uniquely positioned to deliver solutions that meet the needs of today’s industries while ensuring long-term operational resilience. Our partnership with Nokia’s Private 5G RAN allows us to bring our combined strengths to airports, cities, and beyond – delivering scalable, secure, and high-speed connectivity that accelerates digital transformation.”

Mark Atkinson, Head of RAN at Nokia, said: “We are proud to collaborate with NTT DATA to deliver best-in-class network solutions that enhance public services and accelerate the digital transformation of key sectors such as smart cities and airports. Nokia’s Private 5G RAN, combined with NTT DATA’s technology services, creates the ideal platform for a wide range of use cases and we look forward to partnering on further innovations together.”