4, Oct 2024
AKAI India launches flagship (75)190 cms and (100)254 cms Google TV Range powered by the philosophy of Simply Bright

Hyderabad/Visakhapatnam, 4th October, 2024: AKAI India launches its much-awaited big size TVs in Andhra Pradesh & Telangana this festive season, marking a significant leap in television and home-entertainment technology to match the tastes of one of India’s fastest growing cities. Running on Android 11, the series features advanced 4K QLED display technology, Dolby Vision, and Dolby Atmos Sound, offering a premium cinema-like home entertainment experience. Designed for the much-awaited lifestyle, promising vibrant colors and enviable sound, alongside high-performance features like MEMC technology for smoother motion and QLED+ Display for unparalleled picture clarity.

AKAI India launches its much-awaited big size TVs in Hyderabad-02

Available in two flagship models— 190cm and the stunning 254 cm, the series assures a never before viewing experience that rivals any cinema screen.

Akai’s 254 cm offering is built with 178-degree wide angle viewing, including a 120 Hz refresh rate, HDR 10+ and HLG, with a brightness of up to 400 nits to enhance customers’ viewing experience and bring to life multiplex movie screen quality at home.

The 190 cm variant on the other hand comes with a 4K QLED display, 60Hz refresh rate, 178-degree wide angle viewing, HDR 10 and HLG with a brightness of up to 350 nits. Both variants come with a colour gamut of NTSC 1931 of up to 90%.

With an attractive starting MOP of Rs 99,990 for the 190 cm model and Rs 3,99,990 for the top-tier 254 cm, Akai India aims to deliver cutting-edge technology at an honest price.

The TVs will be available locally at Bajaj Electronics and through a wide network of authorized dealers and distributors across India. Backed by a 2-year warranty, customers can also avail themselves of flexible EMI options from Pine Labs, Bajaj Finserv, HDB, TVS Credit and Razorpay, HDFC and IDFC increasing the accessibility for customers, starting at Rs 5,555/month (T&C apply).

The new range also embodies value-driven features to elevate the viewing experience such as an elite bezel-less design, high resolution of 3840×2160, Dolby Vision, Dolby Atmos and built-in Chromecast, Miracast, Google Play and Google Assistant. Alongside the Hands-free remote-less voice command powered by Google Far Field Voice Control present in the 254 cm, both the variants are powered by Hey Google’s intuitive and smart accessibility features offer a seamless customer experience while tuning into preloaded apps like Netflix, Youtube, Prime Videos, Disney+Hotstar, etc. The range also offers a wide range of connectivity options including 3 HDMI ports, 2 USB ports and a LAN port as well. The suit of functional complementary aims at cutting through the noise in the market and bringing a utility-backed quality-first experience to customers’ homes.

Speaking about the launch, Anurag Sharma, Managing Director of Akai India said, “This series represents a new frontier in television technology, combining exceptional display performance with powerful sound and the smart capabilities of Google TV. In our endeavor to deliver a ‘Better Up’ experience the personalized cinema, which we call signature cinema is the first step. Following the voice of our customers from Hyderabad and their keenness for quality, these larger TVs signify Akai’s commitment to pushing the boundaries of innovation, ensuring our customers from one of India’s fastest growing cities, have access to the best that television technology has to offer.”

3, Oct 2024
Springer Nature Launches New Fully Open Access, Cureus Journal of Business and Economics at Tata Institute of Social Sciences, Mumbai

Accompanied by Panel Discussion on ‘Research Integrity and its Role in Strengthening Social Science Research’ as part of its India Research Tour 2024

Prof. Anil Sutar, Dean, School of Research Methodology, TISS, Harsh Jegadeesan, Chief Publishing Officer, Springer Nature, Venkatesh Sarvasiddhi, MD, Springer nature India Private Limited, Prof Sheila Rai, Council Member, ICSSR and Nidhi Gulati, Country Communication Director, Springer Nature Group, India.
Prof. Anil Sutar, Dean, School of Research Methodology, TISS, Harsh Jegadeesan, Chief Publishing Officer, Springer Nature, Venkatesh Sarvasiddhi, MD, Springer nature India Private Limited, Prof Sheila Rai, Council Member, ICSSR and Nidhi Gulati, Country Communication Director, Springer Nature Group, India.

Mumbai, 3rd October 2024 – Springer Nature has launched its new fully open access Cureus Journal of Business and Economics at the Tata Institute of Social Sciences (TISS) in Mumbai. This significant milestone is part of Springer Nature’s ongoing India Research Tour 2024 – a flagship initiative in collaboration with the Government of India, Indian Council of Social Sciences Research (ICSSR), and 26 partner institutions across nine Indian states.

The Cureus Journals Series of Journals by Springer Nature are community-based journals aimed at fostering collaboration and equity in research. They provide an innovative platform for open-access publishing, bridging academia and real-world research applications. The USP of these journals is its unique and efficient platform offering free peer-reviewed publishing with optional low-cost editing services, focused on equity, affordability and faster publishing. The Cureus Journal of Business and Economics is the 4th in the series, preceded by Cureus Journals of Medical Science, Engineering and Computer Science.

Harsh Jegadeesan, Chief Publishing Officer, Springer Nature, while speaking at the launch, emphasized the importance of open access in democratizing knowledge and making research accessible to a broader audience. He said: “The launch of Cureus Journal of Business and Economics marks a pivotal moment for Springer Nature as we continue our journey towards fostering open access publishing. This journal will play a critical role in disseminating high-quality research on global, economic and business challenges, especially in emerging economies like India and the Global South. At Springer Nature, we believe that open access is essential to advancing knowledge equity, and we are proud to contribute to the growth of research in these fields.”

Venkatesh Sarvasiddhi, Managing Director, Springer Nature India, highlighted the significance of the journal in India’s research landscape, stating: “India is emerging as a global hub for business and economic research, and we are committed to supporting this momentum with our Cureus Journal of Business and Economics. With our fully open access journals, we are empowering researchers and practitioners alike to access cutting-edge insights and contribute to solutions for today’s pressing economic issues. This aligns with our broader goal of enabling impactful research through our India Research Tour, which fosters dialogues around key issues such as research integrity.”

The launch was accompanied with an insightful panel discussion on ‘Research Integrity and its Role in Strengthening Social Science Research,’ reinforcing Springer Nature’s commitment to promoting transparency, rigor, and ethical research practices in academia. The panel comprised of Prof. Anil Sutar, Dean, School of Research Methodology, TISS, Harsh Jegadeesan, Chief Publishing Officer, Springer Nature, Prof Sheila Rai, Senior Council Member, ICSSR and Nidhi Gulati, Country Communications Director, Springer Nature, India.

Professor Shankar Das, Pro Vice Chancellor, Tata Institute of Social Sciences (TISS), underscored the role of institutions in fostering responsible research, and said: “At TISS, we believe in nurturing research that not only contributes to academic excellence but also addresses societal challenges with integrity. This collaboration with Springer Nature is a testament to our shared vision to promote ethical research practices. Integrity in research is the foundation to building public trust and ensuring that our work truly benefits the society.”

The event also had a keynote from Dr. Harsh Jegadeesan and Prof. Sheila Rai, and a RISE (Research Integrity in Science and Education) Masterclass by Dr. Ed Gerstner, Director, Research Environment Alliances, Springer Nature, London.

Springer Nature remains dedicated to advancing global research through open access publishing, and its Cureus Journal of Business and Economics is poised to become a leading platform for researchers across the globe to share knowledge, collaborate, and contribute to impactful solutions.

3, Oct 2024
GoodHomes and Eternia Windows Future Frames unite vision and design in the Bengaluru Edition

Bengaluru, 3rd October 2024: GoodHomes, India’s premier residential design and innovation platform, in partnership with Eternia Windows, a division of Hindalco, is excited to present the Bengaluru edition of the Future Frames campaign, following its successful launch in Delhi. The multi-city event series will continue to promote innovation and collaboration among architects, designers, and artists.

As the second installment in the four-part series, the Bengaluru edition of the Future Frames serves as a platform for creative minds to merge art and design while fostering strong connections within the AID (Architecture and Interior Design) community. The series will also expand to Hyderabad and Mumbai in the coming months. The event was attended by Naresh V Narasimhan, Sunitha Kondur, Santosh Belani, Nita Kembhavi, Aditi Pai, Dinesh Verma amongst others.

Naresh Narasimhan (Venkatramanan & Associates) & Dimple Mittal (Maya Praxis)

The event featured an inspiring workshop led by renowned artist Namrata Baruah. As a full-time potter and entrepreneur, Namrata guided attendees through a creative experience focused on the art of restful living; a concept that resonates with the Garden City. Known for her expertise in creating durable, handcrafted ceramics, her workshop was a fitting highlight of an evening dedicated to artistic exploration and innovation.

As the evening unfolded, attendees had the opportunity to hear from Nehal Bazari, Head of Marketing at Eternia Windows. She offered valuable insights into Eternia’s dedication to seamlessly merging style with functionality and emphasized the importance of this initiative in strengthening connections within the design community. Avril Noel D’souza, Managing Editor, GoodHomes and Home and Design TRENDS, addressed the guests, expressing GoodHomes’ dedication to celebrating creativity and fostering relationships in the design world. She conveyed excitement for how Future Frames will influence future innovations as the series continues across other cities.

Talking about the collaboration, Ronitaa Italia, Editor in Chief, GoodHomes, said, “At GoodHomes, we’ve always been passionate about exploring the intersection of art and design. Future Frames offers a dynamic platform for engaging with creative leaders, while also inspiring the design community to collaborate and explore new ideas, pushing the boundaries of what’s possible in the world of modern living. We look forward to growing this movement as it travels to major cities across India.”

“In the vibrant city of Bengaluru, Eternia X Good Homes was a gathering of minds dedicated to pushing the boundaries of architecture. Guided by our ‘Imagine Windows, Not Walls’ philosophy, we delved into how Eternia is redefining what windows can be. Our slim, sleek designs, made possible by the Duranium alloy, are 40% stronger than conventional options, providing a perfect balance of aesthetics and strength. Paired with WiWA-certified windows that withstand extreme wind pressures while keeping interiors shielded from noise and dust, we exemplify how design can break barriers. This collaboration with Good Homes highlights our commitment to creating spaces that not only stand strong but also connect us more deeply to our environment and each other.” said, Nehal Bazari, Head of Marketing, Eternia Windows

3, Oct 2024
Bata Unveils Festive Collection and ‘Celebrate Every Step’ Campaign with Kartik Aaryan

Mumbai, 3rd October 2024: Bata India launches a special collection ahead of the festivities, rooted in artisanal craftsmanship and high fashion design details with an enticing film that spotlights Bata’s brand Ambassador and superstar Kartik Aaryan. The festive campaign, Celebrate Every Step is an exciting chapter of the global brand’s ‘Make Your Way’ campaign that celebrates stories of grit & success for those who stride to shine. The campaign captures his journey of becoming a Bollywood sensation. In the film, Kartik is seen celebrating all the roles he has played in his life, even the setbacks that helped him come back stronger inspiring individuals to trust their journey & celebrate every step! The latest collection features classic brogues, monk strap loafers and laced-up derby shoes for men & trend-setting heels in Ombre colours, mules with crystal bow accents and shimmery yet technology-infused Bata Comfit sandals for women. Just in time for the festive season.

Celebrate Every Step with Bata and Kartik Aaryan this Festive Season

Deepika Deepti, Head of Marketing at Bata India, said, “At the heart of ‘Celebrate Every Step’ is a powerful insight: today’s India is about individuals who dare to change their trajectories and make their own way. The campaign shines a spotlight on the inspiring journeys of Kartik Aaryan and other youth icons, with each story resonating with the ambition of today’s new age of consumers. The Artisanal Leather & Starlight collection, offers unmatched style, comfort and confidence that you need to bring in the festivities this season.”

Brand Ambassador Kartik Aaryan shared his excitement for the campaign, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you’re at it. Time to step into the celebrations, both inside and out, with style!”

Udayan Chakravarty, National Creative Director, FCB India said, “The storytelling in the video takes the form of a dramatized mixed media biography instead of a conventional ad – leaning heavily into Kartik’s life, retrieving and drawing heavily from old photographs, archival footage and personal anecdotes. Through, Celebrate Every Step, we have tried to narrate Kartik’s story of grit that only Bata has the right to tell – having been there with Kartik, every step of his way.”

Joining Kartik in this journey, are the new-age icons who have carved their own unique path to success – the multi-talented force, Designer and Entrepreneur Masaba Gupta who has constantly challenged status quo and continues to reinvent herself through unseen paths. The campaign also celebrates Singer, songwriter and now actress and musician Lisa Mishra who made an indelible mark in popular culture, Urooj Ashfaq who took her comedy to a global platform, winning accolades and hearts of GenZ alike and Alaya F who shined bright even in unconventional roles, breaking stereotypes. By bringing them together, Bata India applauds those who break the glass ceiling and truly embody the spirit of ‘Make Your Way’, the brand’s global campaign for its 130th anniversary.

3, Oct 2024
IDC MarketScape recognizes F5 as a Web Application and API Protection Leader

India – 3rd October 2024 – F5 is proud to announce it has been named a Leader in the IDC MarketScape: Worldwide Web Application and API Protection (WAAP) Enterprise Platforms 2024 Vendor Assessment.

IDC MarketScape notes, “F5 has demonstrated a long history of delivering high performance and advanced security capabilities to secure applications and APIs, often through strategic acquisitions of purpose-built point solutions. By combining these point solutions into a single coherent, flexible platform, F5 aids enterprises in their digital transformation journeys.”

According to IDC, the IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. Through a rigorous scoring methodology based on both qualitative and quantitative criteria, a vendor’s competitive position and market share is determined.

“In a threat landscape that is constantly changing, businesses of all sizes need a unified, simple to deploy and AI-ready WAAP solution”, said Adam Judd, Senior Vice President for APCJ at F5. “We welcome the findings of IDC MarketScape as our customers tell us they appreciate that our unified WAAP solution is deployable across complex hybrid, multicloud environments, and is available in various form factors, including hardware, software, SaaS, and as a managed service.”

Evaluated for the vendors’ three-to-five-year strategy as well as the capabilities of current offerings, IDC MarketScape notes, “The F5 strategic road map addresses AI security needs. GenAI is a new threat vector but also provides customers an opportunity for optimization such as penetration testing for large language models.”

As AI accelerates the growth of applications and the APIs that connect them, F5 brought API code testing and telemetry analysis to F5 Distributed Cloud Services in 2024. IDC MarketScape notes, “The F5 Distributed Cloud Services support management through APIs or user interface. These flexible options allow teams to support shift left initiatives through integrations with non-security team workflows.”

3, Oct 2024
Beauty Garage Professional Stands Out at PBI Exhibition, Announces Gofab Genesis LLP Acquisition

Mumbai…October 03, 2024…Beauty Garage Professional, a leading Made-in-India brand revolutionizing the hair care industry, made a significant impact at the Professional Beauty India (PBI) exhibition held in Mumbai on September 30th and October 1st. This two-day event brought together industry leaders and experts to showcase the latest innovations in the beauty and salon sector.

beauty

Established in 2017 by Mahesh and Jigar Ravaria, Beauty Garage Professional has quickly become a success story, navigating challenges with a steadfast commitment to innovation. Renowned for its high-quality, premium, and safe hair care products, the brand leverages cutting-edge technologies to meet the evolving needs of both professionals and clients. With a strong focus on repairing and revitalizing damaged hair, Beauty Garage Professional has solidified its presence in the premium salon market.

A highlight of the event was Mahesh Ravaria, Co-founder and CEO, who participated in the Salon Management Conference (SMC) on Day 1, presenting on the topic of “Sourcing and Saving: Salon-Vendor Relationships.” In his discussion, Ravaria stressed that building long-term relationships with salon partners hinges on delivering high-quality products, innovative solutions, and maintaining a mutual alignment between brand and salon values. He emphasized the importance of quality and innovation, stating that the right product with the right ingredients, combined with excellent packaging, builds trust and loyalty between salons and their brand partners.

Reflecting on the challenges salons face, Ravaria noted: “Salons often encounter disparities in pricing, with some charging significantly different rates for the same product or service. This inconsistency creates confusion for consumers and reduces the potential earnings for salons. It’s essential for both salons and brands to collaborate closely and maintain uniformity in pricing strategies, which will lead to better margins and service quality.”

During the exhibition, Beauty Garage Professional shared details about its complete acquisition of Gofab Genesis LLP. This 100% buyout encompasses Gofab’s brand, products, and manufacturing facilities, representing a significant advancement in Beauty Garage Professional’s growth strategy. With this acquisition, the company will integrate Gofab Genesis’ revolutionary patented technologies—Color Fuel and Micro Fuel—into its product portfolio, expanding its offerings in the premium hair care segment. Mr. Akash Bhutak and Ms. Manisha Bhutak, founders of Gofab, were also present at the event to celebrate this important milestone.

Beauty Garage Professional is committed to its mission of repairing, restoring, and revitalizing hair, ensuring that every product developed delivers impactful results. The brand is dedicated to continuously introducing innovative solutions that cater to a diverse clientele, further enhancing its reputation as a leader in the industry.

3, Oct 2024
Ravi Kumar Joins Clarks Avadh Lucknow as General Manager

September 2024, New Delhi: Ravi Kumar has been appointed as General Manager, Clarks Avadh, Lucknow, effective September 2024. With over 20 years of extensive experience in the global hospitality industry, Ravi brings his expertise from some of the world’s most prestigious brands, including Andaz Delhi, Hyatt, Solaire Resort, Hilton, Marriott International, and The Ritz-Carlton.

Ravi Kumar - General Manager

Ravi’s career highlights include his recent tenure as Director of Food and Beverage at Andaz Delhi & Hyatt Delhi Residences, where he played a pivotal role in curating a dynamic F&B experience for both brands. Prior to that, Ravi held the position of Director of Operations at Hilton and Marriott International, where he was responsible for overseeing multi-departmental operations. In these roles, he streamlined operational processes, optimized guest satisfaction, and implemented innovative service strategies, contributing to overall revenue growth and service excellence. His leadership extended across luxury resorts in Pune, Thailand, and Manila, where he led diverse teams and enhanced guest experiences with a focus on personalized service.

At Clarks Avadh Lucknow, Ravi is set to lead the property with a vision of further enhancing service excellence and guest engagement. His goal is to elevate the guest experience while integrating the rich cultural heritage of Lucknow into the hotel’s offerings. Through strategic innovation, community collaboration, and a commitment to world-class hospitality, Ravi aims to position Clarks Avadh as a leading destination in the region.

3, Oct 2024
VIGA Showcased Innovation at India’s Largest Metal, Machinery Manufacturing & Maintenance Exhibition

New Delhi, 3rd October 2024: VIGA, an authorized sales and service provider of industrial instruments in India, successfully participated in India’s largest exhibition for the metal, machinery, manufacturing, and maintenance industries. The event, which was recently held in New Delhi, brought together industry leaders, experts, and exhibitors from around the globe to showcase cutting-edge solutions.

GT18 Gas welding torches

 This year’s exhibition comprised six major components, each focused on the latest technological advancements:
● HTF: Highlighted high-precision hand tools, power tools, and fasteners.
● CWE: Showcased specialized cutting and welding tools, equipment, and laser technology.
● IMEX: Presented sophisticated CNC, laser, and shot-blasting tools.
● UMEX: Provided affordable pre-owned industrial equipment.
● TECHINDIA: Focused on pumps, valves, compressors, and other engineering solutions.
● MMMM: Featured innovations in minerals, metals, metallurgy, and materials.

 VIGA proudly displayed a comprehensive range of high-performance products aimed at boosting industrial efficiency. These included Conventional Spray Guns, HVLP Spray Guns, Air Blow Guns, Foam Guns, Sand Blasting Guns, Electric Spray Guns, Foundry Guns, Pressure Cleaning Guns, Pressure Feed Tanks, Air Brushes, Gas Welding & Cutting Torches, Gas Regulators and Airless Spray Guns (Electric, Pneumatic, Electro-Hydraulic).

 Each product underscored VIGA’s commitment to delivering innovative, high-quality solutions to meet the diverse needs of industries. Vinod Gautam, Director at VIGA, shared his enthusiasm about the event: “We were thrilled to participate in this prestigious exhibition. It was a fantastic platform to showcase VIGA’s extensive product range, and we are proud of the attention our solutions garnered. Events like these allow us to demonstrate how our innovations enhance productivity, efficiency, and sustainability across industries.”

 The exhibition was supported by various ministries, trade associations, and the World Metal Forum (WMF). With international seminars like ‘Green Steel Production’ and ‘Process & Product Innovations in Metal Production,’ over 270 companies from 10+ countries presented their products and services. The event also included industry awards, public exhibitions, and networking opportunities.

 Visitors to the VIGA booth had the opportunity to explore the company’s latest solutions designed to boost productivity and environmental efficiency. For more details about VIGA’s wide range of industrial automation products, visit www.viga.in. Discover how VIGA’s expertise and technology can transform your business for the future.

3, Oct 2024
NMIMS SBM, Mumbai Achieves Prestigious EQUIS Accreditation: A Mark of Global Excellence

October 3, 2024: The NMIMS School of Business Management (SBM), Mumbai, has secured the prestigious EQUIS accreditation, setting a high-quality benchmark for business education in India. The EQUIS accreditation is awarded to the best B-schools internationally that demonstrate high academic standards and overall quality. SBM’s initiative, the Pravin Dalal School of Entrepreneurship & Family Business Management, also received this accreditation, underscoring the institution’s commitment to excellence in business education.

Dr Ramesh Bhat, Vice Chancellor, NMIMS University, commented: “Achieving EQUIS accreditation for the School of Business Management at NMIMS, Mumbai, is an important milestone. This recognition underscores our dedication to academic rigour, research, industry connections, and the development of socially conscious global business leaders. The achievement opens new avenues for international collaborations, enhances our ability to attract exceptional students and faculty, and ensures NMIMS SBM’s position as a leader in business education in India and globally. The EQUIS accreditation provides a framework for governance, establishes clear quality benchmarks, and aligns us with international best practices. This accreditation not only validates our current efforts but also encourages us towards even greater excellence in the future.”

The EQUIS accreditation is a testament to SBM’s dedication to academic and research excellence, social initiatives, and industry connections. The achievement also positions SBM as the first B-school embedded within a university in India to achieve the EQUIS accreditation. SBM is the seventh B-school accredited by EQUIS and only the second private B-school to receive this recognition.

Dr Justin Paul, Dean & Provost (Management Education), School of Business Management, said: “The EQUIS accreditation places NMIMS School of Business Management, Mumbai, among the top global business schools. It reflects our commitment to delivering a transformative learning experience, strengthened by industry partnerships and a focus on ethics and sustainability. This recognition will enhance our global standing, facilitate international collaboration, and expand academic and career opportunities for our students.”

The EQUIS accreditation offers several benefits, including global recognition of the School’s practices and programs and positioning it among the leading B-schools internationally. It acknowledges the School’s commitment to continuous quality improvement and facilitates access to international academic communities. The accreditation allows SBM to benchmark its performance against global institutions and enrich its learning ecosystem for students and faculty.

For students, the EQUIS accreditation affirms the School’s continuous quality improvement in providing education that meets global standards, offering enhanced learning opportunities and international exposure.

The EQUIS accreditation process evaluated SBM across key areas, including student quality, graduate outcomes, and industry connections. Strengths that contributed to this achievement include a rigorous admission process, diverse student profile, comprehensive academic pathways, and strong industry connections that prepare students for real-world challenges. SBM’s commitment to research and ethical practices was also noted as an integral part of its educational framework.

3, Oct 2024
Empowering women producers through digital sales platform greenkraft.co.in

Shri. Charanjit Singh, Additional Secretary, MoRD, announces the launch of greenkraft.co.in, a groundbreaking online sales platform exclusively owned by women producers from rural communities during the National Livelihoods Conclave in Varanasi. GreenKraft, incubated by Industree Foundation, is an initiative to offer solely made-in-India products, made and owned by women-led producer groups, who are members of different Self-Help Groups(SHGs) in Tamil Nadu, Karnataka, and Odisha.

Industree nurtures and specializes in high-quality, elegant hand-woven goods made from locally sourced natural materials such as banana bark, bamboo, and sal leaves. By eliminating middlemen and providing direct market access, GreenKraft is expected to significantly boost the income of these rural women entrepreneurs.

In this innovative business model, 100% of the revenue generated goes to the women producers, ensuring that they benefit fully from their labor and creativity. This initiative is aligned with the government’s mission to promote inclusive rural development by empowering women entrepreneurs and its commitment to strengthening livelihoods in rural India by harnessing the potential of digital technologies. This platform represents a significant step toward supporting talented women producers from rural India.

During the launch, Shri Charanjit Singh stated, “This approach ensures quality, competitiveness, and productivity while also ensuring transparency, fair wages, and stable incomes for women through direct sales of quality products in India and abroad.” The concept permits the construction of a vibrant, entrepreneurial, demand-driven ecosystem for inclusive growth, which could have an impact on a wide range of sectors. This initiative fosters sustainable livelihoods while highlighting the skill and craftsmanship of rural India.”

“Bamboo can drive economic change for women, creating opportunities to generate a million livelihoods by connecting their produce to markets. Government of India’s National Rural Livelihoods Mission (NRLM) is committed to strengthening bamboo as a key sub-sector for sustainable livelihoods. These sustainable festive decorations from GreenKraft put forward the idea of celebrating festivals without affecting the planet, while also making our women happy”, said Mr. Neju George Abraham, CEO, Industree Foundation.

The event was attended by representatives from various SRLM’s, home buyers, and development organizations, who emphasized the role of digital platforms like GreenKraft in enabling rural producers to compete in a global marketplace.

Industree is supporting NRLM in achieving their mission of implementing bamboo sub-sector initiative, and building a million smallholder women farmers to cultivate bamboo and connecting them to the market.