29, Aug 2024
ZEE Entertainment scales up DP World ILT20 goals, aims to achieve 230 million viewership in Season 3
Mumbai, 29th August 2024: ZEE Entertainment Enterprises Limited, India’s content and entertainment powerhouse and the official broadcasting partner of the global cricket league, DP World International League T20 (ILT20), has unveiled its plans for an exciting third season, set to take place from 11 January 2025. The 34-match tournament will run for a month and culminate on 9 February 2025. The plans include creating a memorable month-long cricket carnival experience for cricket lovers, especially from India, expanding its viewership base by including South Indian channels and targeting 230 million viewership in the upcoming league. Cricket fans and sports enthusiasts in India and around the world can exclusively watch the LIVE action on ZEE Entertainment’s 15 linear channels as well as stream it for free on its OTT platform ZEE5, every evening.
As the third season approaches, ZEE Entertainment promises to deliver captivating action in an engaging and dynamic fashion across its linear channels and OTT platform, ZEE5. Commenting upon this announcement, Mr. Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue – Zee Entertainment Enterprise Limited, said, “We aim to offer our cricket lovers a sporting carnival experience that combines high-class cricket at a comfortable, luxurious venue. This month-long event will offer an innovative and immersive experience for cricket fans across the globe. We are particularly focused on inviting Indian travelers visiting Dubai, offering them a chance to enjoy cricket in the UAE. This event also serves as an opportunity for advertisers to connect with their premium customers and promote their premium brands.”
Talking about the tournament known to be second-most popular league outside of Indian Premier League (IPL), Mr David White, CEO – DP World ILT20 said, “Firstly, the uniqueness of the DP World ILT20 lies in the fact that we can have nine international players vis-à-vis the standard four. What also sets ILT20 apart from other leagues is that it does not have a home-and-away format. With three venues – Sharjah, Dubai and Abu Dhabi every team feels at home. We need to now cultivate a strong team loyalty. The UAE as a destination boasts of fantastic stadiums, ideal weather in the early part of the year and a comfortable environment for players. The Emirati people are renowned for their warm hospitality, welcoming visitors from around the world. The presence of top players from international teams, lends an international flavour to the event. We are working closely with ZEE to establish Dubai as a premier sporting destination and are open to considering an alternative window to make sure that there is no clash in the future.”
DP World ILT20, in its second season, drew an impressive 200,000 attendees across over 30 games. The league is the second most-watched T20 cricket league globally, with a total of 348 million unique viewers from around the world, including a staggering 221 million viewers from India. This success was fueled by ZEE Network’s broadcasting strategy, which leveraged a combination of ZEE’s 10 Linear TV Channels and its OTT Platform ZEE5. With a notable 46% share of female viewership and 55% share of youth viewership, the league’s broad appeal in India underscores its status as household entertainment.
The tournament is aiming for an even larger audience in its third season, targeting 230-million viewers. The strategies being employed to increase its footprints are multifaceted, focusing on the Indian market, which includes cricket lovers, advertisers, and the addition of South Indian channels.
The matches generated a massive response last season from markets like Uttar Pradesh, Madhya Pradesh, Punjab, Gujarat and Maharashtra. In fact, this year the tournament’s on-air promotion will take place across 40 channels. DP World ILT20 Season 3 will also focus on South Indian channels as part of its strategy to expand viewership.
The league plans to announce new signings next month on 15th September. The existing roster continues to be strong with the presence of players like Sunil Narine, Andre Russell, David Warner, Jack Fraser McGurk and Shimron Hetmyer, among others. The league, on the whole, boasts of 60,000 registered cricketers.
The franchise-style tournament DP World IPL T20, comprises six teams and 34 matches that are played across the UAE. The league’s six franchise teams features Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).
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- By Rabindra
29, Aug 2024
FTCCI to organise interactive session to make people aware of ESI benefits
Hyderabad, August 29, 2024……The Federation of Telangana Chambers of Commerce and Industry(FTCCI) is organising an interactive meeting on ESAI Benefits & Employee’s Rights to Health. It will be held at FTCCI premises at Red Hill at 4 pm
Several experts will participate. They include Dr Dwarakanatha Reddy, Chair; Dr Krishna Reddy Nallamalla, CEO of Access Health International; Yadagiri Shekhar Rao, State President of PRAJNA; Dr. Shirishkumar G Chavan, Dean, ESIC Medical College & Hospital; Dr Abhijeet M. Dashetwar, Prof at ESIC Super Speciality Hospital, Dr Imran Ahmed Siddiqui, Senior Specialist, ESIC, Super Speciality Hospital
The public in general is invited to attend the same and know the rights and benefits for employees; advantages of ESI Medical Services etc and other
29, Aug 2024
YFLO’s Roundtable Conversation on Sustainable Fashion
Hyderabad, August 29, 2024…… The Young FICCI Ladies Organization (YFLO) is to host a distinctive Roundtable on Craftsmanship on 30th August 2024 at The Quorum Club, Hyderabad. This event, in collaboration with #ConsciousEffort, will spotlight India’s most prominent designers and advocates of Indian art and craft heritage, disclosed Ms Ridhi Jain, Chairperson of YFLO in a press note issued in the city today.
Only 1% of all discarded clothing is recycled in the world today. The average person today buys 60 per cent more items of clothing than they did 15 years ago, but keeps them for only half as long. The average garment may be worn as few as ten times before disposal. Fashion is one of the most polluting of all industries. In this light of background this event is scheduled to sensitize people about the importance of sustainable fashion, Ridhi added.
The roundtable will feature eminent personalities such as Ms Pinky Reddy (Entrepreneur & Philanthropist), Mr Gaurang Shah (Textile & Fashion Designer), and Mr Shivam Punjya (Founder, Behno New York) in a thought-provoking conversation moderated by Saachi Bahl (Founder, Saahra & #ConsciousEffort). The discussion will centre on the global recognition of India’s rich multicultural craft heritage and artisanship.
Gaurang Shah, Textile & Fashion Designer, said, “The world is looking at India for fashion because nowhere else can you find such a rich variety of handcrafted textiles. Every few kilometres, you encounter different weaves, textures, colours, and designs.”
“Sustainable fashion to me is about being honest. Fashion creation inherently leaves a footprint, but by being mindful and working within existing systems, we can minimize our impact. We’re proud to contribute to showcasing Indian luxury globally, particularly in areas like leather goods, where India is reclaiming its age-old heritage.”, adds Shivam Punjya, Founder, Behno New York.
This collaboration between #ConsciousEffort and YFLO Hyderabad is a step towards raising awareness of the importance of celebrating heritage crafts, empowering women artisans, and recognizing the next generation of conscious shoppers as changemakers.
The event offers a unique opportunity to delve into the future of luxury with a focus on sustainability. The roundtable will not only highlight the remarkable journey of our speakers but also explore actionable strategies to preserve traditional crafts while catering to the growing demand for eco-conscious luxury.
28, Aug 2024
Tanishq and De Beers Forge Strategic Collaboration to Boost India’s Natural Diamond Jewellery Market
De Beers Group, the world’s leading diamond company, and Tanishq, India’s largest jewellery retail brand from the Tata group, today announced a long-term strategic collaboration to connect more Indian consumers with the rarity and preciousness of natural diamonds and amplify the growing opportunity in the Indian market.
With a vibrant economy, a growing middle class and discerning consumers who seek jewellery with enduring value, demand for natural diamond jewellery from Indian consumers has surged recently and now represents 11 per cent of global demand. This has seen India replace China as the second largest market in the world for natural diamond jewellery. With diamond acquisition rates in India well below those in mature markets such as the US, this provides a significant opportunity to catalyse further growth for natural diamond jewellery in India.
To help unlock the growth opportunity, Tanishq and De Beers have agreed to come together on a long-term collaboration to enhance consumer education, interest and confidence, and to promote natural diamonds across India. Through this collaboration, the two parties will capitalise on Tanishq’s deep understanding of the Indian market built up over three decades, combined with De Beers’ expertise in the diamond category, to deepen consumer desire for and confidence in natural diamonds, underscoring their inherent value, rarity and timelessness.
The collaboration will focus on building extensive consumer outreach, deepening capabilities of Tanishq’s retail staff to communicate about natural diamonds, educating consumers about authenticity, and shaping customer experiences as they explore their desire for natural diamonds and studded jewellery. This will also be supported by a compelling 360-degree marketing campaign to build awareness and target expanding the customer base in the country, including first time buyers.
The new collaboration builds on the existing relationship between Tanishq and De Beers, with Tanishq already using De Beers’ proprietary diamond verification technology to support the assurance of the authenticity of its products. The two parties are also in talks regarding opportunities to collaborate on traceability, how Tanishq’s diamond supply needs can best be met and further opportunities to use De Beers’ proprietary technologies to support pipeline integrity.
Sandrine Conseiller, CEO of De Beers Brands, said: “India’s love affair with diamonds has flourished over thousands of years, and we are thrilled to partner with Tanishq to unlock the full potential of this vibrant market. Like De Beers, Tanishq recognises the power, preciousness and prestige of natural diamonds and combining our expertise with their deep understanding of the Indian market, we will work together to create something special to connect more Indian consumers to these natural treasures and their enduring value.”
Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited, said: “The opportunity in India for diamonds is massive, given the very low penetration of studded jewellery and the rising per capita incomes in the world’s most populous country. Tanishq has been a pioneer in democratising diamond jewellery in the market for three decades and has always targeted the modern progressive woman. Tanishq Diamonds adhere to strictest standards, with all diamonds responsibly sourced in compliance with the Kimberley Process Certification Scheme (KPCS) and the Tanishq Suppliers Engagement Protocol (TSEP).
“We offer our own certificate of Tanishq Diamond guarantee and have the most transparent buyback policy in India, enabling trust and peace of mind for our customers. In an increasingly man-made world where virtual living is becoming the norm, people crave authentic brands, real experiences and value natural, wholesome products. All Tanishq Diamonds are natural, rare and valuable and have attracted our customers with innovative designs. The collaboration with De Beers will unlock new opportunity for both Tanishq and the diamond sector, celebrating the eternal beauty of these miracles of nature.”
28, Aug 2024
GoTo Releases New and Expanded Integrations Across Their IT Solutions Suite
Bengaluru, India, August 28, 2024 – GoTo, the company making IT management, support, and business communications easy, today announced a series of new integrations across its IT management and support product portfolio. The latest integrations for GoTo Resolve, LogMeIn Rescue, LogMeIn Central, and Miradore make it easier than ever for IT and support teams to provide remote support and endpoint management from within their existing technology ecosystem – streamlining workflows, resolving problems, and creating happier customers, IT admins, and agents.
“IT and support professionals are constantly struggling with siloed technologies and single-use tools. These tools create needless inefficiencies and inconsistencies, and ultimately lead to further stress for already strained resources,” said Dave Campbell, Head of Strategy and Growth, IT Solutions Group at GoTo. “We help eliminate those burdens by giving teams the tools they need in the platforms where they’re already operating. That’s why we’ve invested so heavily in our latest round of IT integrations, making our solutions work wherever you do.”
Highlights from GoTo’s newest IT suite integrations include:
Streamlined IT Support with GoTo Resolve
The latest round of integrations for GoTo Resolve make IT support even faster and more efficient. Agents can now start and share support sessions directly within tickets generated in Jira Service Management, ConnectWise Manage, and Freshdesk, as well as Halo’s ITSM and PSA service solutions. GoTo Resolve also automatically populates these tickets with details from the support session, saving valuable time and resources by eliminating manual data entry and the need to toggle through multiple windows.
Enhanced Enterprise Ecosystems with Rescue
Rescue is elevating its library of APIs and integrations further with a new Jira Service Management integration and an enhanced Salesforce integration featuring additional security safeguards. With the latest updates, IT teams can initiate a remote session with just one click, easily share session details with customers in their preferred solution, and automatically capture session data in a ticket or case file for more efficient IT management.
Simplified User Management with Miradore
Miradore Premium+ continues to build out support for identity solution providers with new integrations for Entra ID and Google Workspace. The integrations make it easier to manage device users by automating updates and using group filters for syncing user information across the system. User and device data in Miradore is automatically updated almost instantly, reducing manual work and potential errors. The integrations also help protect user identities and credentials in Miradore and simplify the process of assigning devices to new employees.
Ad-hoc Remote Support with Central
Central now offers a remote support module add-on powered by GoTo Resolve, giving teams a faster and easier way to provide ad-hoc support across desktop and mobile devices. The add-on also introduces a zero-download remote view and more flexible options for users to join support sessions. These key remote support features, combined with Central’s existing capabilities, give IT professionals an enhanced, more powerful solution for both reactive and proactive remote support.
28, Aug 2024
Hyundai Card’s S&P Credit Rating Upgraded to BBB+ Stable
SEOUL, Aug 28, 2024 – Hyundai Card is proud to announce that S&P Global has upgraded its credit rating from BBB Positive to BBB+ Stable. This upgrade comes just eight months after the previous rating in January, marking a significant improvement in a short period.
Following this rating upgrade, Hyundai Card has now achieved a BBB+ rating from all three of the world’s leading credit ratings agencies: S&P Global, Moody’s, and Fitch. Hyundai Card expects that this high evaluation in the global market will likely enhance its international bond issuance and expand its opportunities for global partnerships.
S&P Global highlighted Hyundai Card’s role as a strategically important subsidiary of Hyundai Motor Group (the Group). The agency noted that the exceptional support from the Group contributed to the credit upgrade. On the same day, the credit ratings for Hyundai Motor Company and Kia Corporation were also upgraded from BBB+ Positive to A- Stable.
S&P Global anticipates Hyundai Card playing a significant role in the Group’s long-term strategy of promoting sales of new cars manufactured by Hyundai Motor and Kia. This is due to Hyundai Card’s private label credit card (PLCC) not only contributing to new car sales but also expanding the Group’s strategic payment business, such as In-Car Payment (ICP).
S&P Global also recognized Hyundai Card’s stable asset quality, achieved through its proactive risk management. According to the 2024 first-half report, Hyundai Card’s business strategy, focused on financial soundness and prime members, resulted in the industry’s lowest delinquency rate of 0.71%.
S&P Global predicts that Hyundai Card will be able to solidify its position in the competitive Korean credit card market, based on its strong business relationship with the Group.
A representative from Hyundai Card noted that acquiring BBB+ ratings from all three global credit rating agencies has enhanced the company’s external credibility and status. They further expressed that Hyundai Card anticipates an expansion in financial funding and global partnerships, leveraging this prime opportunity.
28, Aug 2024
Antara Senior Care Launches its First Senior Care Home in Bengaluru; Strengthens Presence in South India
Bengaluru, August 28th, 2024: Antara Senior Care, a subsidiary of the $5 billion Max Group, has proudly inaugurated its first Care Home in Bengaluru today. Building on its success of positively impacting the lives of over 60,000 seniors in North India, Antara Senior Care is thrilled to introduce its innovative assisted living and transitional care facility to the Garden City.
The rising aging population, expanding middle class, and increased life expectancy among Indian seniors have heightened the need for specialized senior care. Additionally, the prevalence of lifestyle and chronic diseases, along with greater purchasing power, has increased the demand for care homes, especially in Bengaluru, which has a strong tradition in geriatric care.
After establishing a strong foothold in North India with 12 years of operation, Antara expanded its services to South India last year, opening locations in Bengaluru and Chennai, which received an overwhelmingly positive response. The new Care Home completes Antara’s comprehensive care approach, encompassing both care homes and home care services to fully meet the growing demand. The company already has a robust plan of expansion ahead and is looking to open 4-5 care homes in FY25.
Antara Care Homes are assisted living facilities featuring a home-like atmosphere with integrated senior care services. The Care Home in Bannerghatta with transition care facilities has a capacity of 83 beds, providing primary health care and emergency response services, curated engagement calendars and nutritionally assisted meals in a homely environment.
Assisted living Services is a well-established and popular category globally. While India is still in its early stages, the demand for care homes, providing short- and long-term care, pre- and post-operative care for seniors, is on the rise. In a senior’s life, transitional care also plays a vital role, especially following a surgery or illness. It bridges the gap between hospitalisation and home, providing seniors with the necessary care and support they need to regain their health and independence. Antara aims to cater to this growing demand for senior care services in the region by providing an integrated care ecosystem for seniors.
Rajit Mehta, MD & CEO, Antara Senior Care, said, “The senior care industry is changing quickly in response to our nation’s shifting demography. It is predicted that by the middle of the 2050s, there will be more people over 65 than under 15. At Antara, we understand that this will need changing course in terms of scale-up as well as business strategies. This suggests increasing funding for senior care and looking into corporate partnerships to keep promoting innovation in this field. To improve the wellbeing of elders in this area, we are thrilled to announce the opening of our first senior care home in Bengaluru. Our goal is to establish a comprehensive ecosystem that would guarantee our seniors a dignified and satisfying existence while also improving the standard of senior care in India.”
Ishaan Khanna, CEO, Antara Assisted Care Services, said, “We are thrilled to offer all our services in Bengaluru now. Seniors have already responded overwhelmingly well to our Care at Home services and now with our care home, Antara completes the continuum of care, that we’ve promised to provide for all the seniors of Bengaluru.”
28, Aug 2024
Livpure raises over INR 233 cr from M&G Investments and Ncubate Capital
Mumbai, August 28, 2024: Livpure, one of India’s leading and trusted customer durable brands, announced that it has obtained an investment of INR 208 cr funding from M&G Investments through its Catalyst investment strategy and around INR 25 cr from Ncubate Capital Partners.
This funding round marks a significant milestone for Livpure as it embarks on its next phase of growth and expansion. The capital infusion will fuel Livpure’s plans to accelerate category expansion, product development through R&D and innovation, diversify its offerings, enhance its market presence and cater to evolving consumer needs in the home category.
M&G’s Catalyst strategy invests in innovative solutions to some of the world’s biggest environmental and social challenges.
Sharing his views on the investment, Navneet Kapoor, Co-Founder & Chairman, Livpure said, “We are excited to partner with M&G’s Catalyst team to drive our next phase of growth. This investment will allow us to innovate faster, expand our product portfolio, retail presence, and make our high-quality home solutions accessible to more Indians.”
Rakesh Kaul, Managing Director, Livpure, added, “With this investment we will further enhance our focus on developing cutting-edge products that address the growing needs of Indian consumers. We are particularly keen on further enhancing our water-as-a-service offering along with eco-friendly sustainable solutions in home and kitchen offerings.”
Praveg Patil, Head of Asia Pacific – M&G Impact & Private Equity added that, “We are delighted to be investing in Livpure, an innovative leader in the water purifier industry. Core to M&G Catalyst’s mandate is the positive societal impact that our portfolio companies drive. As Livpure strives to reduce the cost of access to clean water, arguably humanity’s most fundamental and vital resource, we are well aligned. This partnership underscores our commitment to sustainable technologies, and we look forward to supporting Livpure’s vision to drive the brand to scale and achieve new milestones.”
InCred Capital acted as the exclusive advisor to Livpure on the fund raise. Ashish Ambwani, Managing Director, InCred Capital said, “This fund raise signifies a new chapter of growth and opportunity for Livpure, which through its water-as-a-service model, has been pioneering innovation in the water purification industry. We are proud to have facilitated this transformative transaction and look forward to an exciting growth story in the years ahead.”
28, Aug 2024
DaveAI Empowers Enterprises with Secure, Scalable AI Solutions
In today’s fast-paced digital landscape, enterprises are constantly seeking ways to enhance their operations, improve customer engagement, and stay ahead of the competition. AI has emerged as a powerful tool to achieve these goals, offering solutions that are not only efficient but also scalable and secure. AI-driven technologies are helping businesses automate processes, personalize customer experiences, and make data-driven decisions, which are crucial for success in modern markets.
DaveAI is playing a pivotal role in this transformation. By providing secure, scalable AI solutions, DaveAI is helping enterprises across various industries—such as automotive, retail, and banking—integrate advanced AI technologies into their operations. Their focus on innovation ensures that businesses can harness the power of AI to drive growth and adapt to evolving market demands.
Transforming Customer Engagement with DaveAI Virtual Sales
DaveAI’s Virtual Sales Avatars and Conversational AI solutions offer a subtle yet impactful way for businesses to improve customer engagement. These tools are designed to create more natural, human-like interactions, making the customer journey smoother and more personalized. By understanding customer preferences and offering tailored recommendations, these AI-driven solutions help guide customers through their decision-making process. Whether in automotive, retail, or banking, these avatars are instrumental in boosting conversion rates by ensuring customers feel supported and valued. DaveAI’s approach enables businesses to connect with customers in a meaningful way, fostering loyalty and enhancing overall satisfaction.
DaveAI’s WhatsApp Chatbot Services: Enhancing Customer Engagement
DaveAI offers comprehensive WhatsApp chatbot solutions designed to elevate customer interactions across various industries. Leveraging advanced AI, these chatbots provide personalized support, answer queries, and guide users through decision-making processes in real-time. Key features include easy-to-follow WhatsApp flows, real-time data synchronization through APIs, and complete control over data access for brands. The platform’s flexibility allows businesses to change and leverage LLM models with minimal effort. Additionally, DaveAI’s affinity engine predicts the next best action in any conversation, maximizing lead conversions. These multilingual chatbots can also be extended to websites or apps with minimal development, making them a versatile tool for improving customer service, driving conversions, and fostering brand loyalty. A dashboard with real-time actionable insights further enhances operational efficiency.
Comprehensive Security and Seamless Integration for Enterprises
DaveAI places a strong emphasis on security and seamless integration, ensuring that enterprises can trust and easily incorporate their AI solutions into existing systems. Their security protocols are robust, incorporating advanced data protection measures like encryption and compliance with industry regulations to safeguard sensitive information. This focus on security ensures that businesses can adopt AI with confidence, knowing their data is secure.
In addition to security, DaveAI offers seamless integration capabilities through its APIs and SDKs, allowing enterprises to smoothly incorporate AI solutions into their current architectures. This flexibility means that businesses can enhance their operations without the hassle of overhauling their existing systems. DaveAI’s solutions are designed to be adaptable, ensuring they work well with a variety of platforms, making the transition to AI-driven processes as smooth as possible. This combination of security and easy integration positions DaveAI as a reliable partner for enterprises looking to leverage AI effectively.
Scalability and Customization: AI Solutions Tailored to Industry Needs
DaveAI offers scalable and customizable AI solutions that are designed to meet the specific needs of various industries. Their modular tools, such as the Experience Engine and DaveAssist, enable businesses to adapt AI functionalities to their unique operational goals. The Experience Engine is particularly effective in creating personalized customer interactions, while DaveAssist provides intelligent support powered by AI-driven insights. These solutions are not only customizable but also scalable, allowing businesses to expand their AI capabilities as they grow. Whether a small enterprise or a large corporation, DaveAI’s solutions are designed to scale with demand, making it easier for companies to implement AI in a way that aligns with their business objectives. This adaptability ensures that DaveAI can meet a wide range of industry needs, providing value through tailored AI solutions that enhance efficiency and customer engagement.
Innovating with AI: DaveAI’s Vision for Tomorrow
DaveAI is committed to staying at the forefront of AI innovation, continuously evolving its solutions to meet the ever-changing demands of the industry. Their vision for the future involves expanding the capabilities of their AI-driven tools to better serve enterprises across various sectors. DaveAI’s roadmap includes integrating more advanced AI technologies that focus on deeper personalization, enhanced customer engagement, and smarter business operations. They are dedicated to exploring new AI possibilities that can drive growth, efficiency, and innovation for their clients.
By keeping a close eye on emerging industry trends and listening to customer feedback, DaveAI aims to refine and enhance its offerings, ensuring they remain relevant and effective in a rapidly evolving market. Their focus on continuous improvement highlights their commitment to helping businesses leverage AI in ways that are both impactful and future-ready, positioning DaveAI as a leader in the AI solutions space.
28, Aug 2024
Airtel Payments Bank collaborates with Noise and NPCI to unveil its upcoming NCMC-Enabled Smartwatch
New Delhi, 28 August 2024: Airtel Payments Bank in collaboration with Noise, India’s leading smartwatch and connected lifestyle brand, and the National Payments Corporation of India (NPCI), announced the launch of its upcoming cutting-edge NCMC (National Common Mobility Card)-enabled Smartwatch, integrated with the RuPay chip.
The Bank showcased the prototypes of this state-of-the-art smartwatch at the Global Fintech Fest 2024. This innovative smartwatch, conceptualized by Noise, brings the future of payments to the user’s wrist, blending advanced lifestyle features with the convenience of NCMC-enabled Tap and Pay transactions.
This launch marks the second phase of the successful partnership between Airtel Payments Bank and Noise, building on the initial efforts to redefine on-the-go payments directly from their smartwatches. Elevating the experience further, this NCMC-enabled smartwatch is set to augment the potential of smart wearables by integrating seamless transactions into daily lives and redefining the future of connected living.
The Airtel Payments Bank Smartwatch is engineered to revolutionize payments, offering unparalleled ease and accessibility. With NCMC integration, users will enjoy the convenience of Tap and Pay transactions at merchant locations as well as NCMC-enabled transit payments across metro systems, buses, parking facilities and more nationwide. Additionally, it supports the issuance of transport concessions and monthly passes, where applicable, by transport operators, making daily commutes hassle-free.
Crafted with an embedded RuPay chip in the dial, this smartwatch allows users to indulge in a more secure and flexible lifestyle experience. It offers effortless swapping of watchstraps, providing seamless customization to complement any occasion, personal style, or mood.
Ganesh Ananthanarayanan, Chief Operating Officer of Airtel Payments Bank said, “We are delighted to introduce the NCMC-enabled Smartwatch, a product that embodies our commitment to innovation and customer-centric solutions. This smartwatch not only simplifies financial transactions but also enriches the daily lives of our users with its advanced features. We believe this launch will set a new standard in the wearable payment devices market as well.”
Amit Khatri, Co-Founder of Noise, said, “At Noise, we are committed to transforming consumers’ lives meaningfully by relentlessly expanding the capabilities of smart wearables through future-forward innovation. As we enter this second phase of our partnership with Airtel Payments Bank, our collaboration with NPCI marks a significant step forward in this journey. By integrating NCMC into our smartwatch, we are not just unlocking new potential for wearables but also pioneering a new era of digital payments in India.”
Beyond its robust payment features, the Airtel Payments Bank Smartwatch is designed for a dynamic lifestyle, offering a range of functionalities tailored to modern needs. It will soon be available for purchase through both online and retail platforms of the Bank.
