How Entrepreneurs are Scaling Their Business with the “Less is More” Strategy

By-Sakshi Kalani, Founder & CEO of Savy Click and Jaipur Unfolded

While the constant debate around whether Less is More or vice versa is true, when it comes to an entrepreneur scaling their business the strategy of Less is More should be their go-to move. As an entrepreneur, I have focused on leveraging technology, automation and smart decision-making to achieve significant growth with minimal resources and venture into two businesses in the last year.

Be it streamlining operations or outsourcing tasks, this list below could be the checklist for any entrepreneurs who are looking to scale their businesses faster and more efficiently than ever before.

1. Automation
Automation is at the heart of the “Less is More” strategy. Not only Entrepreneurs, but freelancers are also moving towards software like Zoho or Odoo to automate tasks leading to saving time and ensuring consistency and accuracy in operations, allowing businesses to scale without additional labour.

2. Data-Driven Decision Making
While numbers can be tricky sometimes, using Google Analytics or a similar platform can provide real-time insights into customer behaviour, market trends and product performance. Entrepreneurs can now allocate resources more effectively, overall avoiding unnecessary spending.

3. Outsourcing
Rather than expanding full-time teams, training each team member individually and making them fit into the business environment, focus on outsourcing some key roles bringing in individuals with specific talents thus maintaining agility while scaling, minimizing overhead and maximizing output.

4. Simplifying Business Models
Breaking down complex procedures and choosing a simplified approach is at the core of our strategy. Subscription services, digital products, and platforms like Shopify and Topmate allow businesses to create recurring revenue streams and steady cash flow with minimal investment and intervention. By reducing complexity, entrepreneurs can scale faster while maintaining control over operations, making growth both sustainable and predictable.

The “Less is More” strategy is redefining entrepreneurship and making founders inclined towards independent functionality. The future of majority businesses lies in doing more with less and those who embrace this philosophy are all set to thrive.

TakeMe2Space and Azista Aerospace Join Forces to Launch POEM Experience Centre in Ahmedabad

Hyderabad, 27 September, 2024: In a groundbreaking collaboration, TakeMe2Space, an indigenous nano-satellite development company, and Azista Aerospace, a Satellite development and manufacturing company, have announced the establishment of India’s first POEM (PSLV Orbital Experimental Module) Experience Centre in Ahmedabad. This strategic partnership aims to democratise access to space by providing comprehensive resources, services, and expertise to academia, researchers, and space startups leveraging ISRO’s affordable and reliable POEM platform.

The POEM Experience Centre, born out of the shared vision of TakeMe2Space and Azista Aerospace, is set to revolutionise the way institutions and innovators approach space experimentation. By offering a state-of-the-art facility equipped with cutting-edge testing equipment, such as an EMI (Electromagnetic Interference) chamber, the centre will enable participants to build, test, and qualify their payloads for POEM missions with unparalleled ease and efficiency.

Ronak Kumar Samantray, Founder and CEO of TakeMe2Space, expressed his enthusiasm for the partnership: “The synergy between Azista and TakeMe2Space is truly remarkable. By combining our expertise and resources, we are creating an ecosystem that will empower space enthusiasts, researchers, and entrepreneurs to turn their ideas into reality. The POEM Experience Centre is not just a facility; it’s a launchpad for innovation and discovery.”

M.Srinivas Reddy, Managing Director of Azista BST Aerospace said “Azista’s facilities in Ahmedabad and Takeme2space’s POEM emulator enable budding space entrepreneurs and university students to qualify their payloads for POEM missions in quick time. With all the ISRO qualified test facilities under a single roof, the experts at Azista will be able to support qualification of multiple payloads in parallel”.

As part of this collaboration, Azista will serve as the production partner for TakeMe2Space, leveraging its ISRO-approved space-grade manufacturing facilities to produce critical nano-satellite subsystems. This strategic alliance ensures that the subsystems meet the highest quality standards while remaining cost-effective, making space technology more accessible to a wider audience.

Moreover, the partnership between TakeMe2Space and Azista extends beyond the POEM Experience Centre. As a leading space system manufacturing company, Azista’s global network and expertise will play a crucial role in expanding the reach of TakeMe2Space’s state-of-the-art nano-satellite subsystems to customers worldwide. By joining forces, the two companies are poised to disrupt the nano-satellite market and support the growth of the global space industry.

The POEM Experience Centre is expected to commence operations in October 2024 following a comprehensive pilot phase to optimise processes and ensure a seamless user experience. TakeMe2Space and Azista will also provide extensive training and support to users, empowering them to make the most of this groundbreaking facility.

As India’s space ecosystem continues to thrive, the POEM Experience Centre stands as a testament to the power of collaboration and the unwavering commitment of TakeMe2Space and Azista to drive innovation and make space accessible to all. Under the leadership of Anand Rajagopalan and the TakeMe2Space team, this landmark partnership is set to inspire a new era of space exploration and position India as a global leader in the nano-satellite domain.

Sony India launches closed monitor studio headphones with ultra-wideband frequency range playback for professional creators and audiophiles

Mumbai, 27th September 2024: Sony India today announced the MDR-M1 Reference Closed Monitor Headphones, designed for music creators, audiophiles, and sound engineers to produce music in any environment, heard as they intended. The headphones host a closed acoustic structure with high sound isolation, exclusively developed driver, and a lightweight and comfortable design that allow users to create in their own environments, as if they were in the studio. The MDR-M1 headphones combine studio sound quality with extreme comfort and reliability, suitable for a wide range of music production and high-resolution audio applications.

1. Delivers precise, high-fidelity audio across all frequencies with 360-degree spatial sound

The MDR-M1 offers studio sound quality with a carefully tuned acoustic structure to support a wide range of music production, all while offering high-resolution audio. At the core of the sound quality is a uniquely developed driver unit that achieves ultra-wideband playback (5Hz – 80kHz), featuring a combination of a soft edge shape to reproduce low frequencies with sufficient volume and low distortion, and a hard dome shape to accurately reproduce ultra-high frequencies. The closed acoustic structure helps eliminate ambient noise and sound leakage from the headphones, making them suitable for use in a variety of production processes, so that each note can be carefully tuned and monitored to support accuracy and authenticity of the creator. A tuned port (Beat Response Control) acts as a ventilation hole to control low frequencies. By optimising the operation of the diaphragm there are improved low-frequency transient characteristics, making it possible to accurately reproduce sound with a very tight bass response.

2. Developed with top sound engineers for optimal accuracy

Sony aims to create products that enhance both content creation and listening experiences for professionals and consumers. The MDR-M1 headphones were created in collaboration with some of the top sound engineers in the industry, including Mastering Engineer of Battery Studios, Mike Piacentini, and Recording and Mixing Engineer of Power Station at Berklee NYC, Akihiro Nishimura, to ensure an authentic and enriching music experience.

3. Isolates ambient noise and prevents sound leakage

The MDR-M1 Monitor Headphones feature a closed acoustic structure specifically designed for studio use. This design minimizes ambient noise and prevents sound leakage, allowing audio professionals to focus on precise sound monitoring without external distractions. The closed structure enhances isolation, ensuring that every detail in the audio mix is heard with clarity, which is crucial for accurate mixing and mastering. By eliminating background noise and maintaining sound integrity, the MDR-M1 provides an environment akin to a professional studio setting, making it an ideal tool for meticulous audio work in any setting.

4. Ensures comfort during extended mixing and mastering sessions

The MDR-M1 headphones feature a meticulously engineered lightweight design that enhances user comfort during extended use. By incorporating advanced materials and innovative design techniques, Sony has ensured that the MDR-M1 remains comfortable and stable, even during long mixing and mastering sessions. The ergonomic design, combined with thick, low-resilience padding, provides a snug fit that minimizes ear fatigue and maximizes isolation. This thoughtful approach to design allows audio professionals to focus on their work without distraction, making the MDR-M1 an ideal choice for those demanding both comfort and performance in their audio equipment.

5. Available with two detachable cables (6.3mm and 3.5mm) for professional use

MDR-M1 headphones are designed for years of dependable use and is supplied with two detachable cable lengths (6.3mm and 3.5mm) and easy to replace earpads.

SURFACEXP 2024 KICK-STARTS AT PALACE GROUNDS, BENGALURU

Bengaluru, September 27, 2024 — The inaugural edition of SURFACEXP 2024, organized by Laghu Udyog Bharati (LUB) – Bangalore North, was officially inaugurated today at Gate Number 6, Grand Castle, Palace Grounds. The event was launched by Sri Viplav J G, Director and CEO of Werner Finley, and Sri Rajesh T Ghashi, Managing Director of Chiron Indian Machine Tools Pvt. Ltd. The expo will be open from September 26 to 28, from 10 a.m. to 6 p.m.

This year’s exhibition showcases cutting-edge advancements in surface coating technology and attracts key stakeholders from industries such as defense, aeronautics, and public sector undertakings (PSUs). Sri Sachin Sabnis, President of Laghu Udyog Bharathi – Karnataka, served as the guest of honor. At the same time, Sri K B Kotresh**, retired Regional Officer of KSPCB, Davanagere, attended as a special invitee.

Sanjay P. Bhat, President of LUB – Bangalore North, highlighted the importance of the expo in the surface coating industry. “SURFACEXP 2024 offers an essential platform for professionals to explore the latest technologies and products, while also promoting networking, collaboration, and growth in this rapidly evolving sector,” he stated.

As the event concludes on September 28, SuShri Shobha Karandlaje, Union Minister of State for Agriculture and Farmers’ Welfare will grace the Valedictory Function. Her presence will mark a significant close to this landmark event, reinforcing SURFACEXP 2024 as an annual cornerstone for innovation and collaboration within the surface coating industry.

NCR Real Estate Sees Surge in New Launches, Decline in Sales

GURGAON: In the third quarter of 2024, the National Capital Region (NCR) witnessed a substantial 53% year-on-year (YoY) increase in new housing launches, with approximately 14,130 units entering the market. Despite this impressive yearly growth, the market saw a 17% decline in new launches compared to the second quarter of 2024. A significant portion of the new supply—64%—was concentrated in the ultra-luxury segment, priced above INR 2.5 crore, reflecting the growing demand for high-end living spaces.

On the sales front, NCR recorded the sale of approximately 15,570 units in Q3 2024, representing a slight 2% decrease from the same period last year. When compared to the previous quarter, sales dipped by 6%, suggesting a cooling off in buyer sentiment as interest rates and property prices continue to rise.

Developer Insights

Leading real estate developers in the region remain optimistic about the long-term prospects of the market, despite the short-term fluctuations.

Surinder Singh, Director at GLS Group, said, “The rise in new launches, especially in the luxury segment, indicates that there is a strong demand for premium properties in NCR. Homebuyers today are looking for larger spaces, better amenities, and prime locations, which is driving growth in this segment. We are confident that as the economy stabilizes, sales will pick up in the coming quarters.”

Homebuyer Sentiment

However, homebuyers have expressed mixed reactions to the current market trends. While the supply of high-end properties is increasing, affordability remains a concern for many.

Shalini Mehta, a prospective homebuyer, shared, “I’ve been looking for a new home for the past six months, but with prices constantly rising, it’s becoming difficult to find something within my budget. The focus on ultra-luxury properties seems to be leaving out middle-class buyers like me.”

Market Outlook

Experts believe that while the luxury segment will continue to grow, the market needs to strike a balance between premium and affordable housing options to cater to a wider audience.

“Farida Drip” marks FEROZI’s explosive debut, as MC SQUARE and his six-member collective announce their arrival

National, 27th September 2024: A new-era in Indian hip-hop is set to take center stage as FEROZI, a bold six-member collective is set to dominate with the release of its debut track Farida Drip. Headed by Lambardar MC SQUARE, along with MNDP, Gurjar HB, Mark Bhatia, SkyMeriJaan, and producer ZeroToOne, the group redefines Desi hip hop, carving out a unique space that combines street culture, storytelling, and unfiltered grit. Hailing from the streets of Faridabad, Haryana, these six fierce voices, bound by brotherhood, and driven by the hunger to make Desi hip-hop scream louder than ever before, symbolize a new wave of music that blends raw storytelling with street culture.

Alongside their official announcement, FEROZI’s debut single ‘Farida Drip’ from their upcoming album FEROZI: The Arrival is a powerful introduction, packed with energy and attitude, signaling their ferocious entry into the Indian music scene. The track opens with an intense, ominous chord, quickly transitioning into thunderous beats produced by ZeroToOne. Each member brings their distinct style, delivering electrifying vocals that demand attention. Farida Drip, with its swagger, confidence, and authenticity, boldly declares the collective’s intent to disrupt and change the hip-hop game.

Speaking on the formation of FEROZI and their debut single, MC SQUARE shared, “Being a FEROZI is like being part of a family united by a single vision – brotherhood. The six of us have come together to tell our stories in the rawest form. Our first single, Farida Drip, is our way of announcing that we’re here to make waves in the Indian hip-hop scene, and we’re doing it on our own terms. With FEROZI, we’re representing Faridabad, our roots, culture, and Desi hip-hop on a global level.”

“FEROZI is the start of something big, and Farida Drip is just the beginning. We’ve all faced our own battles growing up in Faridabad, and that struggle is what fuels our music. FEROZI is a raw reflection of our lives and the world around us. With this collective, we want to show the world the strength and versatility of Desi hip-hop, and we’re here to make sure our voices are heard,” said the collective FEROZI.

Each member brings their own unique voice and experience, making FEROZI bold, raw and unapologetically authentic. Fusing their Faridabad roots with a sound that India has yet to witness, the group challenges conventional boundaries of Desi hip-hop, channeling their thoughts into a dynamic sound that is poised to resonate with fans across the globe. Keep an eye out for more groundbreaking music from this trailblazing collective as they continue to push boundaries and reshape the Indian hip-hop scene.

MONIN launches its third Indian experiential Studio in Mumbai

27th September, Mumbai: MONIN, the premium syrup brand celebrated for its mastery of nature’s flavors, is thrilled to announce the opening of its latest experiential studio in Mumbai. Following successful launches in Delhi and Bengaluru, this new studio further solidifies MONIN’s commitment to the Indian market. Situated in Juhu, a vibrant cultural hub, the Mumbai Studio will officially open its doors on 26th September 2024.

 Designed as a space for co-creativity, the MONIN Studio will serve as a gathering point for stakeholders to engage with the community and elevate their creative efforts. This environment will facilitate collaboration among HORECA professionals and industry leaders, fostering the development of innovative recipes.

 Mr. Germain Araud, Managing Director of MONIN India Pvt. Ltd, shared his enthusiasm for the Mumbai Studio: “The Indian FCB sector is thriving, and MONIN is well-positioned to introduce new creations to the beverage scene. This studio is set to become a hub of inspiration, driving beverage and culinary innovations led by industry experts. As part of our ‘Make in India’ initiative, we have an ambitious expansion plan, including a factory expected to begin operations in late 2025. Additionally, our new Research and Development center in Hyderabad will focus on creating localized flavors and tailored-made solutions for our key accounts, engaging communities at every level.”

 Housed in a beautifully renovated bungalow on a tranquil plot adjacent to Juhu Tara Road— the “Beverly Hills of Bollywood”—the MONIN Center aims to elevate hospitality. Its open layout and modern equipment are designed to encourage the flow of ideas and creativity, resulting in impactful innovations. Committed to local adaptation, the studio’s design features elements such as terracotta jaali, clay roof tiles, and Waarli art, thoughtfully integrated to reflect the rich cultural heritage of the area.

 With three experiential studios now operational across India, MONIN emphasizes its dedication to local engagement and sustainability, embodying the belief that life is a creative journey.

Grab Blaupunkt Smart TVs with 3-Month Free OTT Play This Flipkart Big Billion Days Sale!

New Delhi, Sep 2024 – Blaupunkt, a brand with a 100-year legacy in the audio-visual industry, is set to participate in the much-anticipated Flipkart Big Billion Days 2024 Sale. This major shopping event will commence on September 26 for Flipkart Plus members, with full access for all customers starting on September 27. During the sale, Blaupunkt will be offering substantial discounts on its entire lineup of televisions.

Blaupunkt televisions, with a variety of payment options, including no-cost EMI plans, UPI offers, and exchange deals. HDFC Bank customers can avail instant discounts on HDFC cards and EMI transactions, while Flipkart Pay Later offers flexible payment solutions. Flipkart Plus members will also benefit from exclusive SuperCoins offers for additional saving. Customers will also receive a free 3-month OTT play subscription to SonyLIV, ZEE5, and 25 other original apps exclusively on Android TVs.

Blaupunkt’s QLED TVs bring exceptional picture quality with 4K Ultra HD resolution and HDR10+ support, displaying over 1.1 billion colors for a vibrant and immersive experience. The QLED technology enhances every detail, while stereo box speakers with DTS TruSurround ensure crystal-clear sound. With built-in Google TV, accessing your favorite apps and content is seamless. Featuring a sleek, bezel-less design and slim profile, Blaupunkt QLED TVs combine cutting-edge performance with modern aesthetics, making them a standout choice during the Flipkart Big Billion Days sale.

Smart TVs are designed to redefine your viewing experience. Get an upgraded experience with a range of options, including the sleek and smart 32-inch LED Smart TV, 32CSG7111,or the 40-inch LED Smart TV, 40CSG7112, featuring the CyberSound G2 series. For larger screens, explore the 43-inch LED Smart TV, 43CSG7105,or the 43-inch QLED TV, 43QD7050.

Elevate your entertainment setup with the 50-inch Ultra HD 4K Smart LED TV, 50CSGT7022,the 50-inch QLED TV, 50QD7010. For a premium experience, indulge in the 55-inch LED Smart TV, 55CSGT7023,or the 55-inch QLED TV, 55QD7020.

Larger options include the 65-inch Ultra HD 4K Smart LED TV, 65CSGT7024, or the 65-inch QLED TV, 65QD7030. For a true cinematic experience, immerse yourself with the 75-inch QLED TV, 75QD7040.

Avneet Singh Marwah, CEO of Super Plastronics Pvt. Ltd., the exclusive brand licensee for Blaupunkt TVs in India, shared his excitement about the sale: “The Flipkart Big Billion Days Sale provides a tremendous opportunity for consumers to upgrade their home entertainment systems. We are thrilled to offer a range of discounts, banking partnerships, and payment options that cater to the diverse needs of our customers. Our goal is to enhance their viewing experience with quality products that are accessible and affordable during the festive season.”

Blaupunkt’s television range is built on a foundation of high performance and reliability, backed by the brand’s century-long commitment to innovation and customer satisfaction. With a focus on delivering advanced technology at competitive prices, Blaupunkt continues to be a trusted choice for consumers seeking exceptional home entertainment solutions.

Turkish Technic to provide Component Support Services for Garuda Indonesia

Bengaluru, September 27th, 2024: Turkish Technic, a leading provider of aircraft and component maintenance, repair, and overhaul (MRO) services worldwide, has recently signed a multi-year Component Support Agreement with Garuda Indonesia, the flag carrier airline of Indonesia, at the MRO Asia-Pacific event held in Singapore.

This new agreement covers the Airbus A330 and Boeing 777 fleets of Garuda Indonesia, allowing the operator to benefit from Turkish Technic’s vast inventory of components and comprehensive solution services. This agreement ensures operational excellence with complete component support for Garuda’s fleet, building on the strong foundation of this new partnership.

Regarding the agreement Mikail Akbulut, CEO and Board Member of Turkish Technic, remarked: ‘‘We are excited to expand our collaboration with Garuda Indonesia, reaffirming the strength of our partnership. Our expertise in component support services has been pivotal in securing this agreement. With our warehouses located on 4 continents, we are ready to deploy critical components swiftly, ensuring minimal downtime for Garuda’s fleet. This agreement not only reinforces our global reach but also reflects our unwavering commitment to maintaining the highest standards of service quality and operational excellence for our partners. We look forward to continuing our successful partnership with Garuda Indonesia.”

Commenting on the continuation of the partnership, Irfan Setiaputra, President & CEO of Garuda Indonesia, expressed: “We are pleased to strengthen the partnership with Turkish Technic, as it marks our long-standing commitment to deliver enhanced operations excellence through a seamless maintenance process, especially for our Airbus A330 and Boeing 777 fleets with the immense support from the expertise of Turkish Technic in component support services. As Garuda Indonesia shows a significant growth demand recently aligning with our extensive network plans, our focus solemnly refers to maintaining the highest safety standard in our fleets. Thus, the reliable services provided by Turkish Technic are believed to bolster the excellence of our flight operations preparations without any hassle.”

Operating as a one-stop MRO company with high-quality support, competitive turnaround times, and comprehensive in-house capabilities at its state-of-the-art hangars, Turkish Technic provides maintenance, repair, overhaul, engineering, modification, tailor-made component support, and reconfiguration to many domestic and international customers at five locations.

ZEE5 celebrates 100 million streaming minutes with stunning poster reveal of ‘Nunakkhuzhi’

In a landmark moment for the Malayalam entertainment industry, ZEE5 has unveiled the largest and most spectacular poster for the blockbuster film ‘Nunakkhuzhi’, celebrating a staggering milestone of 100 million streaming minutes. The success poster unveiling of Nunakkhuzi, which took place in the presence of the esteemed Minister of Education & Labour of Kerala, V Shivankutty, during a sports event, was a radiant tribute to the film’s phenomenal success and widespread acclaim across the streaming platform. Directed by the renowned Jeethu Joseph and featuring standout performances by Basil Joseph and Grace Antony, ‘Nunakkhuzhi’ has captivated audiences with its engaging blend of comedy and drama, continuing to impress viewers across ZEE5 following its successful theatrical run.

‘Nunakuzhi’ is a witty comedy-drama centered on Eby (Basil Joseph), a carefree man-child who, after his father’s death, struggles to manage the family business while obsessing over his newlywed wife. When a private video of them is seized during an Income Tax raid, Eby’s frantic attempts to retrieve it entangle him in a series of chaotic and comedic misadventures with a diverse cast of quirky characters.

Director Jeethu Joseph expressed, “The success of Nunakkhuzhi on ZEE5 has been great, and unveiling this grand poster is truly a surreal moment for us. We are absolutely over the moon, about reaching 100 million streaming minutes, a milestone we hadn’t anticipated. Having the Minister of Education & Labour of Kerala, V Shivankutty to witness this celebration makes it even more special. This achievement reflects the hard work and passion of our incredible team, and I am thrilled that Nunakkhuzhi continues to connect with ZEE5’s audiences in such a meaningful way.”

Actor Basil Joseph mentioned, “The journey of Nunakuzhi has been nothing short of extraordinary. From its successful theatrical run to its phenomenal success on ZEE5, this film has been a true labor of love for all of us. Striking 100 million streaming minutes on ZEE5 is like a dream come true and I am immensely proud of what we’ve accomplished and grateful to ZEE5’s audience for embracing Nunakkhuzhi and Eby’s character with such enthusiasm and love. This milestone reflects the efforts and dedication of the entire team, and I am ecstatic to celebrate this success with all of you.”