Opkey Raises USdollar47 Million in Series B Funding Round; Plans to ramp up teams across Noida and Bangalore

Bengaluru, Karnataka, India – Thursday, August 23, 2024–Opkey, the leading AI continuous test automation platform for enterprise systems, today announced that it has raised US$47 million in Series B funding led by PeakSpan Capital, with continued support from existing investors. The strategic investment will fuel Opkey’s mission to deliver continuous assurance and streamline cloud ERP transformation programs, accelerate technological advancements, and product development, and foster a culture of innovation. The funding will also help the company grow its sales and marketing teams to expand its market presence globally and invest in research and development to pioneer the emerging “ERP Ops” category. Opkey is also expanding Engineering and AI research teams at its Noida and Bangalore R&D centers to develop a category-defining product.

“Opkey’s AI-driven platform empowers CIOs to ensure successful ERP transformation and modernization programs, by revolutionizing the way enterprises approach Cloud ERP migration,” said Pankaj Goel, CEO and Co-founder of Opkey. “This funding will allow us to further enhance our technology and expand our reach, helping more organizations seamlessly migrate their legacy ERP systems to the cloud while ensuring continuous quality and performance, given its criticality to business outcomes.”

Enterprises modernizing their ERP systems often face a “SaaS Mess,” in which multiple best-of-breed applications require constant updates and testing to maintain seamless business processes. Traditional manual ERP testing methods introduce significant risks, threatening transformation initiatives and potentially leading to financial and reputational harm.

By harnessing AI and machine learning, Opkey dramatically reduces the time and effort needed for ERP testing. Its AI-powered assistant (Wilfred), utilizing a patent-pending GenAI Test Mining algorithm, dynamically generates tests tailored to client-specific configurations and customizations. As a result, enterprises can accelerate ERP changes by 50% and reduce defect rates by over 70%.

“We’re excited to partner with Pankaj and the Opkey team as they pioneer the next frontier of innovation in ERP modernization, delivering unparalleled assurance through continuous, AI-enabled test automation,” said Sanket Merchant, Partner, PeakSpan Capital. “As thematic B2B software investors, we understand the criticality of ERP and other enterprise applications (e.g., HRIS, CRM), which represent significant investments and operate as the central nervous system powering global business operations. We believe that, given the inefficiencies that exist today in all phases of the ERP life cycle, a new category of solutions will emerge, utilizing AI to address the high failure rate of cloud transformation and automate critical areas of implementation, testing, and support. Solutions like Opkey’s are mission-critical for achieving continuous assurance in the delivery of technology that yields optimal business outcomes. We could not be more energized to support Opkey’s vision for ERP Ops, which will help CIOs with their ERP transformation and modernization initiatives by providing a common data fabric, resilience in their technology strategy, and optimize table stakes business performance.”

Opkey currently has more than 200 enterprise customers, 72% of which are ranked in the Fortune 1000. The company also partners with large systems integrators like KPMG, Huron, and PwC to bring the power of AI to their implementation and managed services projects.

Navigating PCI DSS 4.0: Essential Tips for Web Application Security

On August 23, 2024, the world of compliance transitioned from PCI DSS 3.2.1 to PCI DSS 4.0. The silver lining is there is a 12-month grace period until the new requirements become mandatory on March 31, 2025.

If this news comes as a surprise, it is time to prepare. PCI compliance is no longer just for traditional retail payment chains. PCI DSS 4.0 is a call to all businesses processing financial transactions or providing supporting services to comply. While the PCI DSS 4.0 requirements document is quite extensive, there are three key areas related to application protection that organizations must address.

Deploying a web application firewall to safeguard websites
For starters, PCI DSS 4.0 requires the use of a web application firewall (WAF) to safeguard websites. This is a notable shift from PCI DSS 3.2.1 where WAF protection was merely a best practice. This change was largely driven by an evolving threat landscape and the increased frequency of attacks on digital payment data.

To comply with the requirement for real-time adaptive and active protection against new threats, the WAF solution should not be limited to a signature-based approach. Instead, it should incorporate and utilize a robust, behavior-based positive security model capable of adapting and accurately discerning legitimate traffic while blocking non-essential traffic.

PCI DSS 4.0 also acknowledges that vulnerabilities can have cascading effects due to system interconnectivity. Consequently, a WAF alone is insufficient. A combination of application protection tools working in unison is necessary. This includes bot management, API protection, and client-side protection. Ideally, an automated technology that cross-correlates between different tools to provide real-time alerts and insights is recommended.

Preventing business logic attacks
PCI DSS 4.0 requires companies to implement protection against business logic attacks. As organizations rely more heavily on APIs to run their business and APIs in turn rely on multiple integrations from various third parties, business logic can easily be exposed and exploited for malicious purposes. Companies should implement a solution designed to analyze business logic and detect API requests that abuse or bypass application features and functionalities.

PCI DSS 4.0 has also strengthened rules on authentication and authorization, requiring the identification and authorization of access to cardholder data.

Implementing client-side protection
As server-side security continues to improve, more hackers are setting their sights on the less protected and often overlooked client or browser side. An average application runs dozens of different third-party JavaScript services. These services are loaded when a user first visits a page and are automatically trusted by the main application, but they are rarely monitored.

While enterprises are doing their best to protect customers’ personal data on their application server-side environments, the information that end-users enter on their browser side can be exposed to third-party services embedded in the applications.

By exploiting vulnerabilities to plant malicious code in those third-party services, hackers can launch form jacking and skimming attacks and steal personal information from hundreds of thousands of customers without the customers or the company knowing.

Standard WAFs do not have visibility into the data path between end users and third-party applications, and therefore cannot detect nor stop these types of attacks. Recognizing this blind spot as a growing threat, PCI DSS 4.0 now requires organizations to implement client-side protection measures.

This includes upholding the integrity of all payment page scripts executed in the consumer’s browser, including those from third-party sites. Robust controls are needed to secure all elements that interact with the consumer’s browser, especially for payment transactions.

The new PCI DSS 4.0 requirements are also designed to counter the potential impact of Magecart attacks by mandating a tamper-detection mechanism. This required mechanism promptly alerts organizations about unauthorized alterations to HTTP headers and payment page content as perceived by the consumer’s browser.

To comply with these requirements, organizations should look for a client-side protection solution that can provide complete visibility to third-party scripts that are running on the browser side of an application. Continuous, automatic discovery of the application supply chain ensures that there are no third-party domains or scripts that go unaccounted for.

An effective client-side protection solution should also assess a threat-level for each service and script with detailed activity tracking and alerts. It should notify organizations of any attempts to manipulate form and payment pages as well as any attempts at DOM XSS. In addition, organizations should look for a solution that uses a positive security model—one designed to enforce protection by surgically blocking nefarious scripts without disrupting legitimate business traffic.

Airtel Payments Bank Enhances Urban Transit Experience with Seamless Digital Solutions

New Delhi, 23 August 2024: Airtel Payments Bank is enhancing the urban commuting experience in India by integrating digital payment solutions for travel-related payments. The Bank is committed to making travel-related payments safe, simple and rewarding.

Airtel Payments Bank now acquires and processes digital payments done via the National Common Mobility Card (NCMC) for five metro routes in the country – Delhi Metro & Airport Express, Namo Bharat, Ahmedabad Metro, and Mumbai Metro. The Bank processes NCMC card transactions issued by any bank, facilitating convenient travel on all these lines and other open-loop transport systems nationwide. The Bank works with multiple partners, including Hitachi Rail GTS, to offer these solutions.

This extensive network allows it to offer seamless digital transactions and issue eco-friendly NCMC (National Common Mobility Card) enabled cards, promoting sustainability and efficiency in public transport. Using the NCMC-enabled cards, customers can make transactions at metro stations, buses, and parking lots, as well as retail purchases, ATMs, and e-commerce transactions. The Bank, today, issues around 10,000 NCMC enabled cards daily. These cards, which aligns with the Nation’s vision of One Nation One Card, can be ordered from the Airtel Thanks App or acquired by visiting the nearest banking point or any designated point at various metro stations.

Airtel Payments Bank, today, is one of the leading issuer of FASTags, with one in six FASTags for private vehicles issued by the Bank. The Bank is the first in the country to introduce QR code-based FASTag recharging option with QR available on the FASTag itself, a move that enhances customer convenience. The Bank currently powers over 100 FASTag-enabled parking sites across India, where parking fees is automatically deducted at exit from the valid FASTag affixed on the vehicle. Additionally, Airtel Payments Bank facilitates toll payments at numerous toll plazas through FASTags, further streamlining road travel for its customers. The Bank now processes every second rupee spent on metro travel in the country.

“Our mission is to deliver a seamless and eco-friendly transit experience for every commuter in India. We are dedicated to leading the digital transformation of transit payments, offering solutions that not only streamline daily commutes but also support sustainability. Whether it’s metro rides, tolls, or parking, we offer innovative and secure payment options for our customers,” said Anubrata Biswas, MD and CEO of Airtel Payments Bank on the eve of Global Fintech Fest.

Gillco International School Shines at District Basketball Tournament

Mohali, August 23, 2024 — Gillco International School has once again demonstrated its prowess on the sports field, with both the Under-17 girls’ and Under-19 boys’ basketball teams achieving remarkable success at the District Basketball Tournament (SGFI). The event, held at Learning Path School, Sector 67, Mohali, saw the school’s athletes showcasing exceptional talent and teamwork.

The Under-17 girls’ team delivered an outstanding performance, triumphing over Mullanpur Zone and securing their place in the semifinals. Equally impressive was the Under-19 boys’ team, who dominated the court against Dera Bassi Zone, also advancing to the semifinals. These victories reflect the students’ hard work, determination, and the school’s commitment to fostering excellence in sports.

“We are incredibly proud of our students for their dedication and sportsmanship. Their success is a testament to the strength of our sports programs and the holistic education we provide. We look forward to their continued success in the upcoming semifinals,” said Dr. Kritika Kaushal, Principal of Gillco International School.

Gillco International School remains optimistic about their teams’ chances in the upcoming rounds, with hopes of clinching the championship title.

Delhi Event Showcases New Adelaide University

23 August 2024: The new university, formed from the merger of the University of Adelaide and the University of South Australia, draws on the rich legacies and established relationships of its founding institutions. A member of Australia’s prestigious ‘Group of Eight’ research intensive universities, Adelaide University will build on its founders’ world-class research with Indian partners, and thousands of Indian graduates.

Tonight’s celebration will feature a panel discussion on the synergies between India and Australia, including educational setting, mutual skills gaps and research priorities, and how the political environment is boosting trade and employment between the two countries.

The delegation is led by Professor Jessica Gallagher, Deputy Vice Chancellor External Engagement at the University of Adelaide who is also leading Market and Partner Engagement for Adelaide University; and Pro Vice Chancellor Gabrielle Rolan, who co-leads Adelaide University International Engagement and Partnerships.

Guests from the Australian Government include Dr Monica Kennedy, General Manager South Asia of the Australian Trade and Investment Commission (Austrade); Vik Singh, Trade Commissioner of Austrade; Mathew Johnston, Minister-Counsellor (Education and Research) for South Asia, Department for Education; and Kamran Khan, Senior Director (India) at the Department of Trade and Investment. Jane Johnston, Chief Executive from Study Adelaide will attend, together with industry partners from Deloitte and Accenture, and Adelaide University agency partners from India, Nepal, Bangladesh and Sri Lanka.

Prof Gallagher says, “Joining our experience and expertise to create this new university is an exciting undertaking. We are bringing together centuries of knowledge to reimagine our curriculum, redefine the student experience, and reshape our research activities to further strengthen Adelaide as a true learner’s city.

“Adelaide University has a once-in-a-lifetime opportunity to rethink the modern teaching and learning experience. We have engaged with more than 200 industry partners to co-design our programs to date – and that is only the beginning.

“We’re dedicated to shaping the future of education through innovation and global relevance. Our graduates will be well-prepared to lead and excel in a rapidly evolving job market. By integrating industry insights and advanced technologies into our programs, we aim to set new standards for graduate employability and success.”

The launch of the new university marks a significant milestone in its transformative approach to education. An initial suite of around 200 degrees is available for admission now, with more than 300 open when classes at Adelaide University commence in 2026. The comprehensive offerings will include undergraduate and postgraduate programs in sought after disciplines that address India’s skills needs.

“Degrees most popular with Indian students at Adelaide University’s founding institutions include information technology and computer science, engineering, construction management, data science, business, and business administration,” Prof Gallagher explains.

“We expect to see Indian enrolments also increase across advanced manufacturing, aviation, energy transition, and healthcare – areas that align with increasing demand in the nation.”

The new university has an equal focus on excellence and equity and will welcome students from all backgrounds at its Adelaide campus. This extends to the international community, with a range of scholarships catering to academic excellence, emerging leaders, alumni and partner students, that offer discounts of up to 50% off tuition fees.

Delivering Australia’s most accessible, contemporary, and future-focused curriculum, Adelaide University will provide world-leading education and outcomes for tomorrow’s global leaders. It’s innovative curriculum approach, known as the ‘Adelaide Attainment Model’, features flexible, stackable degrees that offer multiple entry paths and nested qualifications with scaffolded learning and transitions. This model supports progressive learning milestones and opportunities for all students to earn digital badges, both awarded and non-awarded, creating a comprehensive portfolio of their academic and extracurricular achievements.

“We look forward to deepening our educational ties with India, and expanding on the vast collaborative research already produced by both founding institutions,” says Prof Gallagher.

“Our research themes were decided through careful consideration of the most critical issues for Australia and our neighbouring regions. They are: Creative and Cultural; Defence and National Security; Food, Agriculture and Wine; Personal and Societal Health; and Sustainable Green Transition.”

From inception, Adelaide University will have the largest student population in Australia of around 70,000 students, which will bring a diverse social and cultural fabric. Students will become part of an alumni community of more 400,000 global citizens from 150 countries around the world.

The Australian education system is world-renowned and ranks well above average in international education league tables.

Shreekant Patil Achieves World’s 29th Position on Crunchbase’s Influential Leader List

Shreekant Patil, from Nashik, Maharashtra state, the CEO and founder of PARENTNashik and MSME Help, has garnered attention for his remarkable contributions to India’s startup ecosystem. A prominent mentor associated with various initiatives, including MAARG Startup India, BIRAC, AYE, and MeitY Startup Hub, Patil has been recognized for his multifaceted role in promoting innovation and entrepreneurship. His latest achievement places him 29th globally and 2nd in India, among 100,000 entries, in the prestigious Crunchbase Influential Leader List, with the distinction of being ranked 1st in Maharashtra.

Crunchbase, a well-respected platform for global business intelligence, utilizes a comprehensive evaluation system to rank influential figures based on various criteria, including media visibility, leadership skills, and community involvement. Patil’s impressive placement highlights his significant impact on the industry, underscoring his exceptional leadership and business acumen.

This recognition not only showcases Patil’s individual achievements but also symbolizes a pivotal moment for India on the global business stage, reflecting the country’s expanding influence in the international market. It emphasizes the potential for groundbreaking talent to flourish within India, shining a light on the innovative capabilities emerging from the nation.

Since establishing PARENTNashik – Paramount Enterprises in 2004, Shreekant Patil has navigated the challenges of funding, labour, and operational space as a first-generation entrepreneur. Through resilience and strategic insight, he has transformed his company into a key supplier of robotic welding spares for prominent car manufacturers in India, such as Tata Motors, Maruti Suzuki, Mahindra & Mahindra, Bajaj, Piaggio, and Fiat.

In 2008, he further expanded his business to export to the Middle East and the USA, eventually penetrating European markets. Today, Patil is recognized as India’s leading exporter of robotic welding spares, serving esteemed clients like Ford, General Motors, Honda, and Bentley in Europe.

Shreekant Patil’s career is a testament to innovation and dedication. As the founder of Paramount Enterprises, he has developed a diversified portfolio that reflects his commitment to excellence, turning his ventures into platforms for innovation and advancement across various sectors.

While Patil has received numerous national and international awards, his journey is far from over. For the past six years, he has dedicated himself to sharing his expertise with the community, collaborating with Government of India initiatives, NGOs, and various associations. As a leading mentor in programs like BHASKAR MAARG Startup India, WEP, STPI, he is committed to encouraging new startups, empowering women, and supporting MSMEs in their growth.

With experience spanning multiple industries, Patil continues to receive accolades that bolster India’s standing in the global business arena. His journey serves as an inspiration to aspiring entrepreneurs and business leaders striving for excellence and meaningful impact.

Aligned with the vision of “Viksit Bharat 2047,” Shreekant Patil is committed to ensuring that government initiatives reach grassroots levels, empowering individuals and communities across India. His extensive portfolio reflects his dedication to fostering a robust entrepreneurial ecosystem in the country.

KARAM Safety launches industry-first innovative Portable Single Gas Detectors to enhance workplace safety

New Delhi…August 23, 2024… KARAM Safety, a leading global PPE player and fall protection solutions provider, is pleased to announce the launch of its new portable single gas detector. This innovation provides comprehensive safety coverage, ensuring hazardous gases are detected effectively in the workplace

The new single gas detectors are compact and lightweight, ensuring convenient portability. They are equipped with replaceable sensors and batteries, and their robust design is built for the toughest conditions. The devices conform to the IP67 standard, ensuring excellent dust and waterproof performance. Each gas detector is equipped with automated troubleshooting checks to ensure sensor functionality, along with audible and vibrating alarm systems for effective alerts. They display real-time concentration levels of gases in the air and automatically save the 30 previous logs for thorough record-keeping. The detectors also feature a convenient docking station that allows simultaneous calibration of up to four devices, simplifying the calibration process. A metal clip is included for easy attachment to workwear. Effortless setup and data management are possible through the IR Link, and users can manually calibrate gas levels for precise monitoring and accurate readings. The detectors are available in three variants: UGS-O₂, which detects low and high levels of oxygen; UGS-CO, which detects the presence and concentration levels of carbon monoxide; and UGS-H₂S, which detects the presence and concentration levels of hydrogen sulfide.

Gas detection is critical in many industries to prevent exposure to hazardous gases that can pose serious health risks and lead to accidents. These devices protect workers from toxic gases such as carbon monoxide, hydrogen sulfide, and ammonia, which can cause severe health issues or even be fatal. Additionally, they detect flammable gases like methane and propane to prevent potential explosions and fires, ensuring compliance with occupational safety and health regulations. This, in turn, improves operational efficiency by reducing downtime and maintaining productivity by preventing gas-related incidents.

KARAM Safety is a premier global occupational safety organization with an extensive portfolio of over 3500 certified products that meet various national and international standards. Known for its vertically integrated manufacturing setup, KARAM Safety produces all products and their components in-house. Mr. Hemant Sapra, President, Global Sales & Marketing, KARAM Safety, commented on the launch, “By implementing KARAM Safety’s cutting-edge portable single gas detector, companies can enhance their safety protocols, protect their workforce, and maintain a secure working environment. This innovation reflects KARAM Safety’s commitment to advancing safety technology and setting new standards in workplace safety. We are dedicated to safeguarding the lives of millions of industrial workers worldwide by providing high-quality Personal Protective Equipment (PPE). This commitment is supported by ongoing research and development, as well as manufacturing processes that are efficient, safe, and systematic.”

KARAM Safety recently participated in the two-day Uttar Pradesh Fire & Safety Expo and Conference (UFSEC), where these new launches were displayed. The expert team at KARAM Safety continuously develops, tests, and evaluates products, establishing the company as a leading global provider of world-class PPE, fall protection solutions, and fixed-line systems. KARAM Safety’s mission is to protect millions of lives globally and make a significant impact in personal safety. The company aims to equip workers facing diverse hazards with comprehensive knowledge of personal safety. Beyond its business objectives, KARAM Safety is a responsible brand that values empowering individuals, uplifting communities, and preserving the environment.

SCOPE Unveils XMHFT, Projecting dollar1.8 Million Annual Revenue by Year 3

National, 23rd August 2024 – SCOPE, a leading financial consulting and fundraising firm, proudly announces the launch of XMHFT, its latest venture into the high-frequency trading (HFT) sector. This innovative service will deliver advanced, AI-powered HFT algorithms tailored specifically for B2B clients in the United States and India. XMHFT is set to transform the trading landscape by offering mid-sized firms unprecedented access to cutting-edge trading technology at a competitive rate of $9,000 per terminal.

SCOPE has long been recognized for its prowess in fundraising and consulting, particularly in the startup and venture capital sectors. With the introduction of XMHFT, SCOPE is expanding its offerings to include high-frequency trading, a domain typically dominated by large financial institutions. The service leverages AI-driven algorithms designed for latency arbitrage, statistical arbitrage, and sentiment analysis, providing clients with the speed, precision, and scalability necessary to excel in today’s fast-paced trading environments.

XMHFT is strategically positioned to capitalize on the growing HFT trend, which currently accounts for 50-60% of trading volumes in U.S. equity and futures markets. By expanding its services into the Indian financial markets, SCOPE is not only broadening its geographical reach but also offering robust trading solutions in a rapidly developing market.

SCOPE anticipates substantial growth from XMHFT over the next three years, with revenue projections set at $450,000 in Year 1, $900,000 in Year 2, and $1.8 million by Year 3. These figures reflect the company’s confidence in the scalability and demand for HFT services among mid-sized firms.

Appalla Saikiran, Founder & CEO of SCOPE said, “Launching XMHFT represents a bold step forward for SCOPE as we continue to innovate and expand our service offerings. By democratizing access to high-frequency trading technology, we’re empowering mid-sized firms to compete on a global stage, driving growth and creating value for our clients. We are excited about the potential XMHFT brings and look forward to redefining the asset management landscape.”

By utilizing its established infrastructure and strong market reputation, SCOPE aims to drive client success in the HFT sector, ultimately achieving profit margins of 35-40% within three years.

SCOPE’s entry into high-frequency trading builds on its solid financial performance over the past year. The company facilitated fundraising for 82 startups, each securing average investments between $3M and $4M, generating $11.89 million in revenue from success fees and upfront fees. Additionally, SCOPE supported 8 venture capital funds in raising $175 million, contributing an additional $3.5 million in success fees. With 138 B2B clients utilizing its consulting services, SCOPE’s total revenue reached $40.23 million, with profits soaring to 18%.

XMHFT distinguishes itself in the market by offering a cost-effective solution for mid-sized firms at $9,000 per terminal, ensuring affordable access to high-frequency trading technology. It serves both U.S. and Indian markets, providing a broad range of trading strategies, including latency arbitrage, statistical arbitrage, and sentiment analysis. Clients also benefit from SCOPE’s extensive expertise across fundraising, consulting, and asset management, which ensures a comprehensive and holistic approach to financial growth.

The launch follows SCOPE’s recent acquisition of an Asset Management License in the U.S., which marked a pivotal expansion of the firm’s investment capabilities. With over $90 million secured to support its asset management division, SCOPE is well-equipped to manage a diverse client portfolio, focusing on high-growth sectors such as fintech and gaming.

Prime Video Launches a Special Roundtable with ‘Angry Young Men’ Salim-Javed, hosted by Farah K

Prime Video dropped a special roundtable conversation with the legendary writer duo Salim-Javed, filled with lighthearted banter and heartwarming anecdotes as they reminisced about the good old days. The duo, whose creative partnership revolutionized Hindi cinema, were joined by their children who are accomplished film personalities today and also the Executive Producers of the docuseries, Salman Khan, Zoya Akhtar, and Farhan Akhtar, along with director Namrata Rao and celebrated choreographer and filmmaker Farah Khan, who was the lively host.

This candid chat offers a fascinating glimpse into the duo’s journey, from their first encounter on the set of Sarhadi Lootera to their regular meetings by the sea, where many of their legendary ideas were born. Javed Akhtar humorously shared how their partnership began out of necessity, as both were struggling writers at the time.

The conversation delved into their breakthrough moment with the film Zanjeer, which introduced audiences to the ‘Angry Young Man’ persona, forever linked with Amitabh Bachchan and marking a turning point in Indian cinema. As they reflected on this pivotal moment, Farah Khan kept the conversation dynamic, engaging the next generation—Salman, Zoya, and Farhan—who shared how growing up around these cinematic legends shaped their own careers.

Namrata Rao, making her directorial debut with Angry Young Men, expressed her admiration for the duo’s work, even though she wasn’t from their generation. The docuseries, which revisits the iconic films penned by Salim-Javed, promises to offer a fresh perspective on their contributions to Hindi cinema.

The roundtable wrapped up on a fun note with a quiz round filled with trivia about Salim-Javed’s iconic films, keeping everyone on their toes.

Produced by Salman Khan Films, Excel Media & Entertainment, and Tiger Baby, Angry Young Men is executive produced by Salma Khan, Salman Khan, Ritesh Sidhwani, Farhan Akhtar, Zoya Akhtar, and Reema Kagti. The three-part docuseries masterfully captures the personal and professional journey of Salim-Javed is exclusively streaming on Prime Video in India and over 240 countries and territories worldwide.

Axis Bank celebrates World Senior Citizen Day across its 5430+ Branches pan India

New Delhi, 22 August 2024: Axis Bank, one of the leading private sector banks in India, celebrated ‘World Senior Citizen Day’ by felicitating its senior citizen customers across its 5430+ branches pan India. As a part of the celebration, Axis Bank raised awareness about the best available investment options for them such as Mutual Funds, Systematic Investment Plans (SIPs), Term Deposits (TDs) and other specialized financial services.

The Bank apprised senior citizen customers about its “Silver Lining Program”, a comprehensive suite of offerings, specifically curated to address the banking requirements of the elderly. This program offers smart and relevant benefits such as –

· Dedicated Relationship Manager

· Up to 15% discount on Apollo Pharmacies and up to 20% off at several diagnostic centres

· Up to 0.75% higher interest rate on Axis Bank Term Deposits

· Special fares and ZERO convenience fee on flight booking via TRAVEL EDGE along with TRAVEL EDGE concierge service to help with bookings.

· Complimentary Rs.1500 voucher on domestic flight tickets via TRAVEL EDGE

· Complimentary 6 months Sony Liv Membership

Speaking on the occasion, Arnika Dixit, President & Head – Branch Banking said, “At Axis Bank, we believe that serving our customers goes beyond providing financial services. This initiative reflects the deep respect and commitment that we have for senior citizens, the backbone of our society. They have contributed to building a strong ecosystem for future generations, and it is our turn now to give back and take care of them. By supporting and providing them with a convenient and seamless banking experience, with products that are customized for them, we aim to fulfil all the necessities and requirements they have at this stage of their lives.”

To mark the celebrations, Axis Bank collaborated with its Health and General Insurance partners at select Axis Bank branches to provide free digital health check-ups for senior citizens, which includes Body Mass Index (BMI), blood pressure, oxygen saturation, heart rate, respiratory rate, etc. Additionally, the Bank announced exclusive offers, like discounts of up to 21% on purchase of medicines through the online healthcare platform, Optimists.