22, Aug 2024
Aster Launches Tele ICU Services in India
22 August, 2024, Bengaluru: Aster DM Healthcare Limited (“Company”), one of the largest integrated healthcare providers in India, has launched Tele-ICU services under the Aster Connected Care arm in India. The services leveraging technology will provide comprehensive support to healthcare providers to enhance patient care.
The Aster Connected Care Tele-ICU services provide key critical care services such as expert intensivists availability, continuous monitoring of ICUs by qualified critical care staff, 24/7 audio visual communication, rapid response alerts, regular virtual rounds, support & counselling of patients and their families. Data driven clinical decision approach ensures best possible care and treatment outcomes for patients.

Dr. Harsha Rajaram, CEO of Aster Digital Health, stated, “The potential of digital technology is boundless. Aster Tele-ICU brings global standard of critical – care through its experienced intensivist and critical care nurses by leveraging technology. Our services span across various geographies and time zones, and support as a second eye to the on-ground teams in Tier 2 and Tier 3 cities. Our solution aims at bridging the gap by making available qualified experienced intensivist at a click of a button and, our evidence-based practice ensures high-quality patient care.”
Going further, the division aims to expand by partnering with small and medium-sized hospitals in tier 2 and tier 3 cities throughout India. The objective is to utilize Aster’s skilled manpower to deliver critical care services to areas that lack specialized expertise, using a hub-and-spoke model.
The tele-icu services which had a soft launch four months ago have already provided valuable assistance to 250+ patients in some of the remotest villages in states like Bihar and Karnataka underscoring the effectiveness and significance of this service in delivering critical care to those in need. The team also has deployed an intelligent and robust technology that is secure, safe, and easy to use. The presence of 24/7 command centre, and a well-qualified critical care team, well experienced and specialized in monitoring, aims to bridge the gap in quality critical care in the rural sector.
As the boundaries of healthcare continue to blur, Tele-ICU stands as a beacon of hope, extending the reach of critical care beyond hospital walls. In an era defined by uncertainty, one certainty remains: the promise of Tele-ICU in shaping the future of critical care, one life-saving intervention at a time.
Case studies
A 62-year-old female patient in an ICU set up of a remote village in Bihar laid unattended vowing to the other staff at the hospital being overloaded with patients at the hospital. The unattended patient developed an altered sensorium (change in consciousness, and a sudden spurt of hypertension, thankfully miles away in Bangalore a remote ICU team of Aster group who have been monitoring this patient 24×7 quickly identified the change and called on the on-floor medical team and directed them to begin therapy a 3% saline solution IV and continued monitoring the patient sodium level. This case demonstrates the difference an expert second eye can make in supporting busy remote centers.
This instance highlights the crucial role that Tele-ICU plays in improving the quality of treatment for patients who are critically sick, especially in situations when specialist knowledge and ongoing monitoring are needed.
In another Hospital across India, analyses of arterial blood gas showed Type 1 Respiratory Failure. The Anestistist/ ICU in-charge at this time was away from hospital. Remote Aster Tele-ICU teams who have been monitoring this patient, quickly with help of medical officer on ground, assisted in non-invasive breathing assistance and antibiotic medication leading to significant recovery of the patient. The timely hand holding of the medical officer who is the only available resource at that time by remote qualified and experienced team demonstrates that simple act of assistance & confidence building can make a huge difference in helping hospitals were finding a expertise is a challenge.
Another remarkable intervention involved a 16-year-old patient from Northeast, who was suffering and presented with complaints of breathlessness, exhibiting tachypnea and desaturation. Arterial blood gas advised by Aster Tele-ICU team revealed Type 1 Respiratory Failure. The tele-ICU team’s hawkeye facilitated immediate non-invasive ventilation support and oxygen tapering based on SpO2 levels, alongside antibiotic therapy, leading to significant overnight improvement. The patient received timely attention which helped in the recovery resulting in a relieved and improving patient. This case demonstrates the pivotal role tele-ICU enables rapid interventions and expert guidance.
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- By Rabindra
22, Aug 2024
Consolidated special offerings from DCB Bank, Bank of India and RBL Bank for World Senior Citizens Day on August 21
Special offering by DCB Bank:
In celebration of World Senior Citizens Day on August 21, 2024, DCB Bank is highlighting its Senior Citizen Fixed Deposit scheme, Tax Saver Fixed Deposit and a unique Fixed Deposit with health benefits, DCB Health Plus Fixed Deposit scheme for individuals aged 60 and older.
DCB Fixed Deposit for senior citizens offers competitive interest rates ranging from 4.25% to 8.55% per annum for specified duration of the deposit. It provides flexible tenure options from 7 days to 10 years, along with an overdraft facility of up to 80% of the FD value without breaking the deposit. Senior citizens can also choose from flexible interest payout options (monthly, quarterly, half-yearly, or annual) and enjoy value-added services such as a complimentary 25 leaves cheque book and doorstep banking services. The scheme is easily accessible through DCB Bank Mobile Banking App or DCB Personal Internet Banking platform, underscoring the Bank’s commitment to ensuring financial stability and attractive returns for seniors during their retirement years.
The DCB Health Plus Fixed Deposit is a comprehensive financial product that offers attractive returns along with free medical benefits and emergency services, making it particularly valuable for senior citizens. Under this scheme, for Fixed Deposits (FDs) of ₹25 Lakh and above, customers receive 10 general physician/ specialist/ hospital (Out Patient Department) OPD visits, 10 prescribed pharmacy expense claims up to ₹3,000, unlimited emergency ambulance services, and teleconsultation along with face-to-face doctor appointments.
For other value DCB Health Plus FDs, the benefits are proportionate; for example, Health Plus FD of ₹3 Lakh to ₹5 Lakh offer 10 OPD visits and 2 pharmacy claims up to ₹500, though it do not include emergency or consultation services. The minimum deposit amount is ₹10,000 and a fixed tenure of 700 days, this FD is available to individuals up to 70 years of age. Furthermore, customers can hold up to four DCB Health Plus Fixed Deposits, with the added advantage of flexible, partial, and premature withdrawals. This FD not only secures your financial future but also ensures your health needs are met, providing peace of mind and financial stability in your later years.
The DCB Tax Saver Fixed Deposit is a powerful tool for tax-conscious investors, offering the dual benefits of tax savings and guaranteed returns. With tax deductions of up to ₹1,50,000 under Section 80C and competitive interest rates, it allows you to optimize your taxes while securing your financial future. This FD combines the advantages of assured returns with the flexibility to choose interest payout options, making it an essential investment for those looking to grow their wealth while saving on taxes.
Special offering by Bank of India:
Fixed Deposits – Bank of India, one of the leading public sector banks in India, has upward revised the interest rates on its short term & medium term Fixed Deposits of tenure ranging from 180 days to less than 1 year. Bank has continued to offer highest rate of 8.10% p.a. on its 666 Days Fixed Deposit under Non-Callable Deposit for Super Senior Citizen. Bank has hiked its rate for Fixed Deposits amounting less than Rs.3.00 Crs and now offering 6.00% for 180 days to less than 1 year. Further, Bank has also hiked its rate for Fixed Deposits amounting Rs.3.00 Crs to less than Rs.10.00 Crs and now offering 6.50% for 180 days to 210 days and 6.75% for 211 days to less than 1 year. Additional rate of interest of 0.65% on deposits of Super Senior Citizens and 0.50% on deposits of Senior Citizens below Rs. 3 Crs is offered for Fixed Deposits with maturity period of 6 months to less than 3 years. Bank is offering additional rate of interest of 0.90% on deposits of Super Senior Citizens and 0.75% on deposits of Senior Citizens for deposits of below Rs. 3 Crs for 3 years & above term.
666 Days Fixed Deposit – Bank has continued its “666 Days – Fixed Deposit”, offering the best interest rate of 7.30% for customers & general public. Super Senior Citizen will get 7.95% p.a, Senior Citizen will get 7.80% p.a. under our 666 Days Fixed Deposit. Loan against Fixed Deposit and Premature Withdrawal facility is also available under callable category. Customers can visit any Bank of India branch or use the BOI Omni Neo App / internet banking to open Fixed Deposits with Bank of India
Senior Citizen Savings Scheme (SCSS) is a government sponsored scheme. All our branches are authorized to open this scheme. An individual who has attained the age of 60 years & above can open SCSS account. On superannuation, retired personnel of 55 years & more can open SCSS account. Retired Defence personnel of 50 years & more are eligible to open SCSS account. Spouses of the government (central and state) employees, aged 50 or more, who died on duty, can now invest in SCSS. Individual can open the account jointly with spouse only. Minimum Rs. 1000/- and in multiple of one thousand rupees but maximum Rupees thirty lakhs. Interest is paid quarterly on the first working day of April, July, October and January. Maturity period of the account is five years from the date of account opening. Account can be extended for a further block period three years within a period of one year from the date of maturity or from the date of end of each block period of three years. Nomination can be made for one or more persons subject to maximum of 4 (four) individuals. Income tax benefit is available under section 80(C) for investment.
Special offering by RBL Bank:
Senior Citizens Fixed Deposits – A Fixed Deposit that offers Senior Citizens a simple investing choice to help yield higher returns. Interest rate of up to 8.6% p.a. for a tenor of 500 days | Value
Super Senior Citizens Fixed Deposits – A Fixed Deposit that offers optimal profits while being an uncomplicated investment option for Super Senior Citizens. 8.85% p.a. interest for 500 days tenor | Value
22, Aug 2024
South of Gurgaon is an excellent location to invest in real estate owing to its location for growth and luxurious way of life
South of Gurgaon is emerging as one of the most favorable destinations for real estate investment. Due to its better connection via the Delhi-Mumbai Expressway & the government’s most significant and expensive infrastructure project, the southern part of Gurugram is emerging as a major destination for real estate investment. This southern area is home to Sohna Road, which has drawn an increasing number of developers and turned the area into a sought-after destination for premium real estate buys.
The region has played an important part in the real estate expansion, particularly in the residential sector, because of its proximity to the Sohna-Dausa section of the Delhi-Mumbai Expressway. This has significantly improved the area’s standing as an appealing location to invest with excellent potential for large returns, particularly in the luxury project market. The trend toward more expensive projects suggests that there is an increasing need for upscale housing options. Of the 5,452 newly launched residential units in Gurugram alone in H1 2024, 43% had prices of at least ₹5 crore. In response to this demand, developers have made significant contributions to the creation of high-end housing options, establishing South Gurgaon as a sought-after location that provides long-term value and excellent living.

Ravi Aggarwal, Co-founder & Managing Director, Signature Global (India) Ltd said, “The strategic location and rapid infrastructure development in and around South of Gurugram offers unmatched long-term value and quality living, making it highly attractive to homebuyers and investors. Its proximity to the Delhi-Mumbai Expressway enhances connectivity, further boosting its appeal. As developers focus on creating premium and mid-housing options, South of Gurugram continues to evolve, offering a blend of affordable, mid segment & luxury housing and abundant green spaces.
Ravi Aggarwal added, “Affluent buyers are gravitating towards South of Gurugram owing to the recalibration of their home-buying choices and the desire to invest in green homes and eco-friendly areas. South of Gurugram offers a unique combination of affordable luxury housing and abundant green spaces, creating an attractive environment for homebuyers. Further, the region’s excellent connectivity via the Delhi-Mumbai Expressway, coupled with other infrastructure marvels, positions South of Gurugram as a prime real estate destination. Hence, all these factors offer long-term investments and quality living to buyers and investors in the region.”
Additionally, the area enjoys exceptional access to a number of important thoroughfares, such as the Delhi-Meerut Expressway, the Delhi-Direct Noida flyway, the Delhi-Mumbai Expressway, the Kundli-Manesar-Palwal (KMP) Expressway, the NH-2 (Delhi-Agra), and the Jewar Airport link highway. Furthermore, the immaculate six-lane elevated Gurugram-Sohna corridor (NH-248A) provides easy access to major commercial, retail, and entertainment areas in Gurugram, which are only a fifteen-minute drive away. This is contributing to the natural growth of residential complexes in the area.
Kushagr Ansal, Director Ansal Housing said, “South Gurgaon is one of the promising and rapidly transforming areas in the NCR region. Its proximity to the Delhi-Meerut Expressway and other prominent hubs makes it an attractive location for residents and businesses in this area. Consequently, these factors collectively position South Gurgaon as a leading real estate destination, promising substantial returns on investment and a superior quality of life.”
Thus, investing in South Gurgaon, especially in upscale residential developments, offers selective homebuyers and investors a distinctive opportunity. The area’s advantageous connectivity, bolstered by the Delhi-Mumbai Expressway and other significant roads, has established it as an emerging hotspot for real estate growth. The notable increase in property values and rising interest in luxury homes highlight the region’s potential as a profitable investment location. As the region evolves, it promises a perfect combination of opulence, peace, and accessibility, making it an excellent option for those seeking to invest in a high-end lifestyle.
22, Aug 2024
AIC Pinnacle Launches EvolutioNari: A Women-Focused Program to Empower Women Entrepreneurs
New Delhi; August 22, 2024: – AIC-Pinnacle Entrepreneurship Forum, a leading incubator supported by the Atal Innovation Mission (AIM) -NITI Aayog, Government of India, is excited to unveil EvolutioNari Women Entrepreneurs Program, its latest initiative designed to empower and nurture the entrepreneurial spirit of women.
Launched by Pinnacle Industries in 2023, EvolutioNari has been instrumental in promoting gender diversity and fostering an inclusive workplace. This multifaceted program aims to support women at every stage of their career journey, offering them opportunities to re-enter the workforce, explore new business ventures, and advance their careers across various sectors.
Building on the success and positive impact of EvolutioNari, AIC-Pinnacle is proud to announce its own dedicated initiative exclusively for women entrepreneurs. Evolutionari Women Entrepreneurs Program (WEP) is a 6-month long incubation program, designed to further encourage and support female entrepreneurs by providing them with a unique opportunity to join a carefully curated cohort of 10 women entrepreneurs.
By creating a dedicated space for women entrepreneurs, AIC-Pinnacle seeks to build on the momentum of EvolutioNari WEP and extend its benefits to a broader group of women entrepreneurs. This program will have over 100 mentors spanning across various sectors and geographies. Mentors are allotted based on the need and requirement of the start-up.
Former ARAI director Rashmi Urdhwareshe; Cofounder and CTO at Railofy Hrishabh Sanghvi; Acuitas TechComm director Dr. Rijwan Pinjari; are some of the mentors who would be guiding the female business leaders in their entrepreneurial journey.
At AIC-Pinnacle, 3 women-led ventures – Krishigati Pvt Ltd, Serenum Products Pvt Ltd and Mommy Mills Foods Pvt Ltd. have already demonstrated remarkable potential and have benefited immensely from the incubator’s resources and expert guidance. These women led startups have received comprehensive support including mentoring, technical assistance, networking opportunities, and substantial funding comprising of grants from MeitY startup Hub, Atal Innovation Mission and Startup India Seed Fund (SISFS).
“The goal of this program is to create a nurturing environment where women can excel, innovate, and lead as entrepreneurs. For our previous cohorts, we have been receiving applications from women entrepreneurs across diverse sectors. To increase the percentage of women entrepreneurs, the incubator focus is more towards generating viable and innovative ideas first. We are confident that if women entrepreneurs come up with such ideas, our dedicated team of incubation managers, acceleration managers and mentors can support to commercialize them”, said Mr. Sunil Dhadiwal, CEO of AIC-Pinnacle Entrepreneurship Forum.
EvolutioNari WEP will offer a comprehensive support system, including mentorship, networking opportunities, and resources tailored to the needs of women entrepreneurs. The program’s funding will be determined based on the ideas and needs presented by applicants, ensuring that each participant receives the necessary support to succeed and achieve their goals.
22, Aug 2024
BC Jindal Group Forays Into India’s Renewable Energy Sector with 5 GW Goal
Mumbai, 22nd August 2024: BC Jindal Group, India’s leading conglomerate, with over Rs. 18,000 Crore turnover, announced its foray into India’s renewable sector today. The group plans to invest around US $ 2.5 billion in this sector in the next 5 years.
With an existing portfolio of 1,200 MW thermal power generation in Angul, Odisha, BC Jindal Group has floated a dedicated entity to hold the renewable venture of the group. This entity will oversee the renewable power generation and solar cells and module manufacturing businesses.
Jindal India Renewable Energy aims to generate 5 GW of power from solar, wind, hybrid and FDRE modes to uphold responsible environmental care while achieving decarbonisation. Along with this, JIRE will also manufacture PV Cells and Modules to tap into the solar demand. With a strategic vision to build a state-of-the-art portfolio in the renewable sector, this is a natural evolution for the BC Jindal Group.
Commenting on the announcement, Mr. Shyam Jindal, BC Jindal Group, said, “In line with India’s ambitious renewable energy goals, our aim is to generate 5 GW power from solar, wind, hybrid and FDRE modes. As India aims to install 500 GW of renewable energy capacity by 2030, Jindal India Renewable Energy’s entry into this segment will give a boost to this mission. Our foray into the renewable sector is an evolution towards a green and sustainable future.”
Currently, India ranks 4th globally for adding more renewable capacities along with ranking 4th and 5th for wind and solar power capacity, respectively.
Speaking on the launch of this vertical, Mr. Punit Gupta, Executive Director, Jindal India Renewable Energy said, “To address India’s current energy requirement, brown energy is still dominant. As technology improves in this sector and demand increases, we aim to act as a key player in the renewable energy sector by leveraging the strength of our existing power company. This will enhance our energy security, ensuring a stable power supply for our operations.”
Jindal India Renewable Energy operates under the BC Jindal Group, founded in 1952 by Shri B.C. Jindal. Originally a steel pipe and fittings manufacturer, the group has grown into one of India’s leading conglomerates with a significant presence in the power sector. The formation of Jindal India Renewable Energy comes in the backdrop of BC Jindal Group’s legacy in the energy sector.
As India progresses towards its 2030 targets, JIRE’s initiative represents a forward-thinking approach to energy diversification. With a focus on environmental well-being at the core of its inception, BC Jindal Group’s commitment extends beyond compliance to a genuine dedication to preserving the environment for future generations.
22, Aug 2024
Future Generali India Life Insurance Appoints Sunil Kapoor as Chief Risk Officer
Mumbai, August 22nd, 2024 – Future Generali India Life Insurance Private Ltd. announced the appointment of Sunil Kapoor as Chief Risk Officer (CRO) with effect from 29th July 2024. Kapoor has joined the leadership team to lead the Risk and Information Security Function. In his capacity as CRO, Sunil will be responsible for establishing, implementing, and maintaining robust risk management practices to enhance the risk management framework of the company.

With over two decades of experience in risk management, Sunil brings a wealth of expertise that will contribute to Future Generali India Life Insurance’s continued growth and success. He has held significant roles at renowned companies in the financial services sector, including SBI Capital Markets, HDFC Life Insurance, HDFC Pension Fund Management, IDFC Bank, and CCIL. He is a Fellow Chartered Accountant (FCA) and an Associate Company Secretary (ACS). He also possesses the Financial Risk Manager (FRM) credential from Global Association of Risk Professionals (GARP), USA and the Diploma in Information Systems Audit (DISA) credential.
Sunil Kapoor will report to Alok Rungta, Managing Director & CEO of Future Generali India Life Insurance who expressed, “We are thrilled to welcome Sunil Kapoor to our leadership team. His extensive experience and deep understanding of risk management will be invaluable as we navigate the evolving landscape of the insurance industry. We are confident that Sunil’s expertise will play a crucial role in driving Future Generali India Life Insurance’s strategic initiatives, ensuring robust risk management practices and reinforcing our lifelong commitment to our customers.”
Commenting on his appointment, Sunil Kapoor said, “I am excited to join Future Generali India Life Insurance and lead the Risk and Information Security function. The company is known for its commitment to trust, innovation and customer-centric approach. I look forward to contributing to its mission of delivering excellence and ensuring the highest standards of risk management and governance practices.”
22, Aug 2024
Electrosteel Organizes Valedictorian Function for its Notable social Initiatives
Srikalahasthi, August 22, 2024 – Electrosteel Castings Limited (ECL), a global leader in Ductile Iron Pipes and Fittings, hosted a Valedictory function at its premises at Srikalahasthi Works. The programme was organized to felicitate beneficiaries for the successful completion of their skill-training programs in the three notable CSR initiatives of the company – Tailoring & Fashion Designing, Computer Literacy and Urja Abhiyaan. All the trainees received completion certificates and prizes were distributed to exemplary performers. Dr. S. Venkateshwar, Collector and District Magistrate, Tirupati, graced the occasion as Chief Guest. The ECL-SW leadership team was also in attendance at the event.

Dr. S. Venkateswar, IAS, Collector and District Magistrate of Tirupati was the Chief Guest
As part of its Corporate Social Responsibility (CSR) initiatives, ECL has been conducting skill training programs aimed at empowering the communities in the villages in and around Srikalahasthi. A tailoring and fashion designing course was organized to empower women and 30 of them received certification and 3 top candidates were presented with sewing machines. To further support skill development, ECL also conducted Urja Abhiyaan, a plumbing & electrician course for youth in the neighbouring villages and a Computer Literacy program for 100 students along with study materials. Students who demonstrated outstanding performance during their training were rewarded with prizes and certificates.
Addressing the event, Suresh Khandelwal, Executive Director, Srikalahasthi Works said, “The core objective of our CSR initiatives is to improve livelihood, health, enhance women empowerment and facilitate self-employment for the community in Srikalahasthi and surrounding regions. Over the years, we have taken up multiple initiatives such as eye check-up camps, providing R.O. Water Plants in villages, fee reimbursement for meritorious students, and educating farmers on the latest farming techniques through agricultural college and more. We extend our heartfelt congratulations to all the participants, especially those who have excelled in their respective courses.”
On the occasion, Dorairauj, Senior General Manager, Srikalahasthi Works said: “Electrosteel has a proud tradition of giving back to society through its CSR initiatives. We believe that a skilled workforce is vital for the livelihood of the local population. Our commitment to empowering the people of Srikalahasthi through various initiatives is unwavering as we strive to build a stronger community.”
At the event, the Annual CSR Report showcasing the company’s various social initiatives was also presented to the District Collector. A gynecologist facility at the company’s OPD centre to facilitate medical support for pregnant women in nearby villages and a beautician course at ECL’s Skill Development Centre was also inaugurated. The company for long has focused on many initiatives to improve the livelihood of village communities through active CSR in the areas of Health, Education, Empowerment, Infrastructure Development and Sports.
22, Aug 2024
Teen Karate Star Shreya Talwar Wins Gold, contributes to Karnataka’s Victory At South India Championship
22nd August, Chennai: In a spectacular display of skill and determination, 15-year-old Shreya Talwar from Greenwood High School, Bannerghatta, Bengaluru, clinched the Gold medal in the Junior category at the 3rd South India Zonal Championship held in Chennai on 17th-18th August 2024. The championship, organized by the South Indian Karate Federation at Chennai and recognized by the Karate India Organisation (KIO)—a member of the World Karate Federation (WKF)—saw fierce competition from participants across the southern states.

Shreya’s victory significantly contributed to the Karnataka Karate Team’s overall success, as the team bagged an impressive total of 77 medals at the event. The Karnataka players, backed by the Akhila Karnataka Sports Karate Association (AKSA), served as a platform for showcasing some of the best Karate talent in the region.
This remarkable achievement is not just a personal triumph for Shreya but also a testament to the power of women in sports and self-defense. Under the guidance of her coach, Shreeja Sunil, who runs the Japan Shotokan Karate-Do India academy in Bengaluru, Shreya has risen as a star in the world of Karate. Coach Shreeja, a dedicated advocate for empowering women through martial arts, led her students to a total of 13 medals at this championship. Her efforts to promote the sport and self-defense among women in today’s age are commendable.
Shreya’s story, along with her coach’s relentless dedication, serves as an inspiration for aspiring female Karate players across the country. Together, they are breaking barriers and redefining the role of women in sports, demonstrating that with the right support and mentorship, young women can achieve extraordinary heights in any field.
22, Aug 2024
BharatBox partners with Shemaroo Entertainment to launch digital collectibles
India, 22nd August 2024: BharatBox, an India focused metaverse venture between The Sandbox and Brinc, today announced the launch of ‘Jab We Met’ digital collectibles, in a strategic partnership with Shemaroo Entertainment, a leading player in the entertainment industry. BharatBox will prioritize India to make it its largest market within the next 2 years. Leveraging Shemaroo Entertainment’s six-decade legacy of captivating audiences with diverse content, BharatBox aims to bring 1 million users into the metaverse, which will rank at the top of the blockchain gaming ecosystem.

Globally, the blockchain gaming market is projected to grow from USD 154.46 billion in 2023 to USD 614.91 billion in 2030 at a CAGR of 21.8% while the metaverse in gaming market is expected to reach around USD 648.24 billion by 2034, expanding at a CAGR of 34% from 2024 to 2034.
This collaboration with Shemaroo Entertainment will significantly increase fan engagement, by introducing Bollywood IPs and iconic characters into the metaverse, starting with a digital collectibles series based on the beloved film ‘Jab We Met,’ IP owned by Shemaroo Entertainment. Further, BharatBox will look to partner with multiple brands and create 15 such IPs by March 2025.
BharatBox set within The Sandbox metaverse is a subsidiary of Animoca Brands which allows users to build, own and monetize their gaming experiences. The first offering from this partnership will be the “Jab We Met” avatar collection, featuring 3,333 unique digital collectibles of ‘Geet,’ the iconic character portrayed by Kareena Kapoor in the film. Fans will have the opportunity to own a piece of their favourite movie, as well as engage with the character and get rewarded for it. This includes winning exclusive merchandise and participating in various social and gaming quests designed to enhance the immersive experience.
This initiative will open up new revenue streams for both BharatBox and Shemaroo Entertainment through digital collectibles and interactive games. This will allow the company to create more games and user experiences around these IPs. BharatBox will support and guide in production of the game design, game play and creating user experiences. Shemaroo Entertainment will get access to players and creators across 12 plus countries on the metaverse, expanding its digital footprint and engaging a global audience.
“By creating these avatars, we are offering fans a novel way to interact with their favourite character,” said, Sebastien Borget, Co-founder and COO of The Sandbox. He added, “The Jab We Met avatar collection not only honours a film that has touched many lives but also sets a precedent for how we can keep cinematic wonders relevant and alive for years to come.”
“This launch is a significant step in merging the intent to drive interactive engagement of blockchain and the timeless charm of Bollywood. Going forward, we will see more of such innovations on blockchain and Metaverse which will transform fan engagement. Launching this avatar collection allows fans to own a piece of their beloved movie and engage with it in an innovative way,” said Karan Keswani, CEO of BharatBox.
On the launch, Arghya Chakravarty, Chief Operating Officer, Shemaroo Entertainment Ltd. said, “By embracing new technologies, we aim to be future ready, catering to evolving needs of the consumers. The launch of the ‘Jab We Met’ immersive game and digital collectibles represents a significant step in our strategy to leverage the metaverse and expand our digital footprint. The blend of traditional entertainment with cutting-edge digital experiences will provide fans with unique and interactive forms of entertainment.”
With this partnership BharatBox which forayed into the Indian market last year, will also gain rights to the other popular Bollywood Ips owned by Shemaroo Entertainment such as 22 yards, Great Gambler and many more, which will allow the company to create more games and user experiences around these IPs.
Last year, BharatBox also unveiled their project of Mahabharata in the metaverse where users navigate through the Puranic Realms, relive epic battles, and craft their own legends within the epic’s narrative. This interactive realm fosters a deep, personal connection with the epic, enhancing its educational and cultural significance.
22, Aug 2024
Wibmo to Participate in Global Fintech Fest 2024 at PayU Booth J1
Bengaluru, August 2024 – Wibmo, a PayU company, and a leading innovator in payment security, fraud and risk management, tokenization, payment gateways, prepaid cards, and digital financial services, is thrilled to announce its participation in the Global Fintech Fest 2024 (GFF). This prestigious event will be held from August 28th to 30th at the Jio World Convention Centre, Mumbai, where Wibmo will be prominently featured at the PayU booth J1.
Why Visit Wibmo at GFF 2024?
As the fintech landscape rapidly evolves at a rapid pace, Wibmo remains at the forefront, delivering innovative, secure, and seamless payment solutions that cater to the needs of banks, fintechs, and financial institutions. At GFF 2024, attendees will have a unique opportunity to explore Wibmo’s comprehensive suite of offerings, designed to enhance security, ensure compliance, and elevate user experience in digital payments.
Key Highlights:
Product Showcases and Launches: Wibmo will be showcasing its latest products and innovations in collaboration with PayU and Wibmo’s partners, to address the challenges and opportunities in today’s fintech environment.
Meet the Experts: Engage with the senior leadership from PayU as well as Wibmo’s CEO, Suresh Rajagopalan, and other Wibmo leaders. Gain valuable insights into the latest trends and advancements shaping the future of fintech and banking.
Strategic Partnerships: Discover opportunities for collaboration with Wibmo, a company committed to driving the future of digital payments through continuous innovation and strategic partnerships.
Wibmo’s presence at GFF 2024 is not just about showcasing technology; it’s about shaping the future of secure digital payments and helping businesses leverage these innovations to stay competitive in the digital age.
For those keen on enhancing their understanding of the latest advancements in digital payments, a visit to the Wibmo booth at GFF 2024 is essential.