India sees alarming rise in Gynaecological cancers among young women; Top robotic gynaecological surgeons’ forum

New Delhi, 9th Aug 2024: At New Delhi today, the top robotic-gynaecological surgeons from India, informed that India is currently experiencing a concerning rise in gynaecological cancers among younger women, underscoring an urgent need for spreading more awareness about preventive measures, importance of early screening and enhanced adoption of advanced treatment options like robotic-assisted surgery. In response to this growing challenge, the Association of Gynaecological Robotic Surgeons of India (AGRS) is set to explore innovative advancements in robotic-assisted surgery (RAS) to improve the management of these complex cases and enhance patient outcomes. As a part of that, they are conducting an international conference, RoboGyn India 2024, in New Delhi. This distinguished event will bring together leading national and international experts in robotic-assisted surgery within gynaecology and gynaecological oncology.

While talking about the rising trend of gynaecological cancers, Dr. Rama Joshi, a leading Gynae Onco robotic surgeon and the Organizing Chairperson of RoboGyn India, said “We are witnessing a rise in gynaecological cancers among younger women in India, a trend that is both distressing and demanding of our attention. For instance, we are seeing more incidences of endometrial cancer among young women in their early 30s, a condition traditionally seen in post-menopausal women. Rapid urbanization and lifestyle changes in India, including sedentary habits, high-calorie diets, and increased stress levels, have significantly impacted women’s health”.

While talking about the ways to tackle it, she said, “Regular check-ups and screenings play a critical role in the early detection and management of such gynaecological conditions. Any patient coming with excessive or irregular bleeding must be evaluated to exclude uterine cancer. These proactive health measures allow for the identification of potential issues before they progress to more severe stages, significantly improving treatment outcomes. Robotic-assisted surgery with advanced technologies like da Vinci has emerged as a crucial tool in addressing these complex cases. We could even save a woman in her early pregnancy with a complex ovarian tumour, without harming the foetus, by using this technology. However, we need more surgeons and other healthcare professionals to get trained on this technology, to make it available for all eligible patients across the country.”

The leaders from the gynaecological robotic surgeons’ forum also discussed about, obesity becoming a major public health concern in India. In obese patients, the surgical risk is very high. In order to reduce Morbidity, and extend the improved quality of life, the focus is changing to the use of technology.

Dr. Peter Lim, Medical Director at the Center of Hope Robotic & Minimally Invasive Pelvic Surgery and Clinical Associate Professor at the University of Nevada Reno School of Medicine, USA, said “Robotic-assisted surgery offers numerous advantages in the management of gynaecological cancers, even in obese patients. The technology provides unparalleled precision, allowing for meticulous dissection and better visualization of the surgical field. These benefits translate into reduced recovery times, fewer complications, and overall improved surgical outcomes. As we confront the rising incidence of these cancers, the ability to perform such precise and minimally invasive procedures becomes increasingly valuable. We are here to showcase the latest advancements and discuss how we can further harness robotic technology to combat these challenges.”

Dr. Rooma Sinha, the President of AGRS, added, “We are not able to provide advanced surgical technologies like RAS to women across the country due to various reasons. One of them is the lack of enough number of trained RAS gynecological surgeons in India. Through this association, we are trying to close this gap by introducing RAS to more surgeons. The foremost objective of this initiative is to train more surgeons on RAS and create a pathway towards achieving enhanced clinical outcomes for women. AGRS has been in the forefront of training more gynaecologists in RAS. By harnessing the exceptional capabilities of RAS systems such as the da Vinci, our surgeons can adeptly navigate through the intricacies of gynaecological disorders that require complex surgical interventions.”

Another world-renowned robotic surgeon, Dr. Tae Joong Kim, Professor Department of Obstetrics and Gynecology, Samsung Medical Center, Sungkyunkwan Univ. School of Medicine, South Korea emphasized the need for integrating robotic surgery into medical education. “Incorporating robotic-assisted surgery into the postgraduate curriculum is imperative for preparing the next generation of surgeons. As robotic technology continues to evolve and become a standard in surgical practice, it is crucial that upcoming practitioners are well-trained in its use. By integrating robotic-assisted surgery into medical education, we can ensure that future surgeons are equipped with the necessary skills and knowledge to utilize this technology effectively. This approach will not only enhance their proficiency, but also contribute to better patient care and surgical outcomes,” he said.

Novamax Appliances Expands its Presence with New Manufacturing Plant in Gorakhpur

August 09, 2024 || Novamax Appliances, a pioneering home appliance brand is set to establish its new manufacturing facility in Gorakhpur. This strategic move will cater to the growing demands in Nepal, Bengal, Jharkhand, and Bihar, further solidifying Novamax’s presence in these key markets. The brand has invested 35 crores to set up the new factory with the facility spread over 26,000 square feet. It is set to become operational within the next year, promising to bring 250 new jobs to the region. This expansion showcases Novamax’s commitment to contributing to local economies and supporting community development.

Speaking about the new venture, Harshit Aggarwal, the CEO and Founder of Novamax Appliances says, “Setting up the new factory in Gorakhpur showcases our dedication to meeting the growing demand for high-quality home appliances in the region. With this facility, we aim to enhance our production capabilities and ensure timely delivery to our customers. Our goal is not only to expand our market reach but also to create substantial employment opportunities and encourage economic growth in the local community.”

With an initial investment of ₹5.25 crores, Novamax Appliances has experienced significant growth over the years. In the sales segment, their commitment towards quality control and customer satisfaction has resulted in an increase of 25%, highlighting the trust and loyalty of the brand’s expanding customer base. In FY24, the brand targeted a financial closure of ₹160 crores in the aim for new financial milestones and diversification of its products.

Kotak Mahindra Bank Appoints Kedarswamy Ravangave as Head of Marketing

Bengaluru, 9th August 2024: Kotak Mahindra Bank Ltd (“KMBL” / “Bank”) announced the appointment of Kedarswamy (Kedar) Ravangave as Head of Marketing for Consumer and Commercial Bank.

Kedar joins Kotak Mahindra Bank from Amazon India, where he was a pivotal member of the leadership team, driving marketing, brand, and category initiatives. With extensive experience across esteemed organizations like Marico and Amazon India, Kedar brings a wealth of knowledge and expertise to Kotak. He holds a B.Tech in Electronics and Communication from Malaviya National Institute of Technology Jaipur and an MBA from Symbiosis Institute of Business Management, Pune.

Kedar will be working closely with Consumer and Commercial Bank business teams on driving marketing initiatives and shall report to Rohit Bhasin, President, Head – Propositions & Chief Marketing Officer, Kotak Mahindra Bank.

Rohit Bhasin said, “We are delighted to welcome Kedar to the Kotak family. With his extensive experience in e-commerce and FMCG, and his proven track record in marketing, Kedar will be instrumental in our efforts to build Kotak as the go to financial services brand for the Aspirational Indian. His leadership and innovative approach, combined with his strong focus on customer centricity, will help us navigate the dynamic market landscape and achieve our strategic objectives “.

Kedarswamy Ravangave, Head of Marketing for Consumer and Commercial Bank, Kotak Mahindra Bank, expressed enthusiasm about his new role, stating, “I am thrilled to take on this challenge and work for a brand in the BFSI sector. The banking industry is dynamic and constantly evolving, with technology at the forefront. I am grateful for this opportunity and eager to contribute to the bank’s growth journey. I look forward to collaborating with the talented team at Kotak in the journey to continue to build a strong, innovative, and customer-centric brand.”

CREDAI to Host SOUTHCON 2024 on August 24th and 25th, 2024

The Confederation of Real Estate Developers’ Associations of India (CREDAI), Andhra Pradesh, is going to host SOUTH CON 2024 at Ayana Hotel & Convention Centre, Vijayawada on 24th and 25th August 2024. The announcement was made in the presence of Mr. G. Ram Reddy, Secretary, CREDAI National, Mr. B. Raja Srinivas, Joint Secretary, CREDAI National, Mr. Alla Siva Reddy, Chairman, CREDAI Andhra Pradesh, Mr. Y. V. Ramana Rao, President, CREDAI Andhra Pradesh, Mr. Bayana Srinivasa Rao, General Secretary, CREDAI Andhra Pradesh and Mr. D. Rambabu, Convenor, SOUTH CON along with members developers from CREDAI Andhra Pradesh.

CREDAI AP SouthCon 2024 aims to foster collaboration, innovation, and sustainable growth in southern India’s real estate sector across southern estate. This leading conference unites key industry figures to share insights, tackle challenges, and explore opportunities in the-dynamic real estate landscape of South India. Key leaders and stakeholders came together to drive progress, exchange valuable insights, and strengthen connections within the real estate community. This prestigious gathering will provide a platform for influential figures to foster unity, share knowledge, and encourage cooperation across the industry. Hon’ble Chief Minister of Andhra Pradesh Mr. N. Chandrababu Naidu will be inaugurating the SouthCon 2024.

Mr. G. Ram Reddy, Secretary, CREDAI National said, “The South Indian states contribute 31% to the national GDP with higher Per Capita Income. These states are at the forefront of the technology, automobile, healthcare and startup revolution in the country and thereby attracting investments across sectors. This requires a focused approach towards building world class infrastructure as we move towards ‘Viksit Bharat.’ At SouthCon 2024 a report on the Construction and Present Market Scenario in South India, prepared by JLL, will be released through the hands of Hon’ble Chief Minister, Sri Nara Chandra Babu Naidu.

According to Mr. B. Raja Srinivas, Joint Secretary, CREDAI National said, The StateCon 2024 has been planned with the objective to encourage the real estate developers in the region to come together to collaborate, innovate and adopt sustainable construction practices. Andhra Pradesh is at the cusp of rapid growth and transformation as they set up the new capital at Amravati. The convergence of industry experts at SouthCon will provide valuable insights to the developers to understand and adopt latest technologies and build sustainable city.”

The event will showcase a significant shift in the real estate sector, emphasizing the importance of sustainable construction practices, such as green buildings and eco-friendly materials, alongside the integration of advanced technologies like Building Information Modeling (BIM) and smart building solutions.

Mr. Alla Siva Reddy, Chairman, CREDAI Andhra Pradesh, “As Andhra Pradesh gears up to build a new capital region at Amravati, the developers from the state will greatly benefit from the diverse and rich experience of industry leaders from other southern states and the world and adapt the best sustainable practices and building materials to develop Amravati as Green, Sustainable and a True Global City.”

Speaking on the occasion Mr. Y. V. Ramana Rao, President, CREDAI Andhra Pradesh said, “SOUTH CON 2024 is an initiative by CREDAI to bring together the Industry leaders and member developers to understand the dynamic real estate landscape in South India, understand the common challenges and learn from the best practices by developers across the states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana. By bringing together industry leaders, exchanging knowledge, and promoting constructive discussions, we aspire to foster innovation and enhance the standards of real estate development across the South Indian states. We invite member developers from the South Indian states to participants to interact with key figures in the industry, acquire valuable perspectives from keynote speeches on emerging trends, technological innovations, and regulatory developments, and collaborate on solutions that will influence the future of our field.”

General Secretary of CREDAI AP Sri Bayana Srinivasarao in his welcome address “The southern part of India, known for its rich cultural heritage and diverse landscapes is witnessing impressive growth in its real estate sector. This dynamic region is driven by rapid urbanization and economic advancement, making the construction industry a vital player in shaping the urban environments and communities. SouthCon 2024 offers a valuable opportunity to connect with industry peers, explore emerging trends, and build partnerships across this lively region. Together, we can improve the future of real estate in South India, promoting a sustainable and thriving environment for all.

Convener of the SouthCon, Sri D. Rambabu told that this prestigious SouthCon is going to be conducted at AYANA Convention Center in Vijayawada on 24th & 25th of August. In this connection CREDAI AP has constituted various Sub-Committees for organizing this Conclave. All the Conveners, Coordinators and members of the various Sub-Committees are working relentlessly for the last 2 months for making this SouthCon a grand success.

He proposed Vote of Thanks by thanking all the stalwarts of CREDAI who are attending on this occasion, members of the CREDAI and Mukta media & Print and Media for attending this Press Meet.

Data Patterns Joins the Fight against Childhood Cancer with Financial Assistance Programme

Chennai, August 09, 2024: Data Patterns (India) Ltd, a leading aerospace and defense electronic solution company initiated financial assistance towards the treatment for children with Cancer from low socio-economic backgrounds. This initiative aims to provide support to 13 children who are in need of immediate support for their treatment.

 A new CSR initiative through Tiara Haemophilia and Cancer Foundation has been introduced by Data Patterns (India) Ltd in order to provide vital support to children with Cancer. The financial aid from Data Patterns (India) Ltd has enabled these children who are diagnosed with cancer to access healthcare services and receive the necessary treatment to fight their illnesses. By partnering with reputed hospitals and healthcare providers, Data Patterns (India) Ltd ensures that the children receive the best possible care and support throughout their treatment journey.

 “We firmly believe that every child should have an equal opportunity in life, regardless of their circumstances, especially to treat illnesses. Cancer treatment has advanced immensely in recent times and no child should lose to cancer due to their socio-economic conditions. Our commitment to helping the community goes beyond Aerospace and we are proud to support these children in their fight against cancer,” says Mrs. Rekha Murthy Rangarajan, Director of Data Patterns (India) Ltd.

 The prohibitive costs of Cancer treatment often prevent the low socio-economic background from accessing proper medical care, leading to dire consequences. Understanding the urgency and importance of addressing this issue, Data Patterns (India) Ltd has stepped forward to provide funding for the treatment of 13 children battling cancer. Of the 13 children who were offered aid, 12 are from three states across India and one from Bangladesh. Their parents are Farmers, Daily wage laborers, Petty shop keepers, Waiters etc. whose monthly salary is less than Rs. 10,308/-

 Mr. Saravanan, a father of a child with Acute Lymphoblastic Leukemia, “At this moment I just want to express my deepest gratitude to Data Patterns (India) Ltd, your support changed our child’s life and more children with cancer just like my son can now access to the best possible treatment & care. Keep continuing your services.”

 Ms. Suganya, a mother of a child with Wilms Tumour, “My son is just 2 and a half years old and he is undergoing cancer treatment, we are almost bankrupt and fearing our child’s life but Tiara kids provided us with the crucial financial support during this difficult time and saving our child life. Continue your valuable services to benefit more families and children.”

 “It is because of the support from Tiara that children from lower socio-economic status are being treated on par with corporate/private hospitals with free IV access devices – infuse port/central lines, latest drugs and good supportive care – with adequate blood products, IV antibiotics & antifungals and with all the necessary diagnostic investigation – PET CT, genetic studies, etc., – but free of cost. Tiara has created a significant impact in the lives of these families who can manage the cancer treatment of their children, without being pushed to poverty.” says Dr. M.S. Latha, Consultant Paediatric Haemato-Oncolologist, Sri Ramachandra Hospital.

 This initiative by Data Patterns (India) Ltd is part of the company’s broader social responsibility program, which aims to make a positive impact in the communities it operates in. By focusing on providing financial assistance for cancer treatment to children from low socioeconomic backgrounds, the company hopes to alleviate the burden faced by their families and contribute to improving healthcare access and equality in India.

Luxury real estate co. Atmosphere Living to Invest INR 500 Crore in India

August 9, 2024: As a part of their expansion plans across South Asia, Atmosphere Living India, a subsidiary of Atmosphere Living Dubai, is all set to invest around 500 crore in luxury real estate markets across India. These projects funded by the parent company shall have key projects in places like Goa, Lonavala, Himachal Pradesh, Jaipur, and Mysore.

Each of them will offer a seamless combination of real estate with hospitality, offering an unparalleled living experience. In tandem with these developments, Atmosphere Core, the hospitality arm of the group, will also be opening new hotels in Kolkata, Coorg, and Bhopal over the course of next three months

“Luxury villas will be constructed and sold alongside these hotels by Atmosphere Living, further enhancing the synergy between real estate and hospitality. This will be a unique blend of real estate and hospitality to South Asia. With our upcoming projects, we aim to set new benchmarks in ultra-luxury living, beginning with our flagship Ozen-branded residences in Mussoorie.” Sandeep Ahuja, CEO of Atmosphere Living

The flagship project in Mussoorie is spread over 11.5 acres of land jointly owned by Atmosphere Living and the landowner, will feature a 100 key hotel, 70 villas available for sale and leaseback, 90 luxury apartments for sale, and 12 ultra-luxury residences that will be sold without the leaseback option. The design of the Mussoorie property will reflect the rich heritage of the region, with palace-like structures that capture the essence of the locale. The Mussoorie project will be branded under THE OZEN COLLECTION, making it the first Ozen-branded residence in India

Atmosphere Living provides a unique investment opportunity for elite homeowners, allowing them to lease their residences back to the company. These properties can then be rented out, offering a lucrative income stream for homeowners. This innovative model not only enhances the value of the homes but also provides an effortless ownership experience backed by world-class hospitality services.

Leading from the Front: E2E Networks Secures 38 G2 Crowd Awards for Summer 2024

India, 9th August 2024: E2E Networks is thrilled to share that it has once again secured top rankings in the G2 Summer 2024 awards, winning across multiple key categories. This recognition highlights our unwavering commitment to delivering top-tier cloud solutions and exceptional service to our customers.

G2 stands as the premier platform for making informed software decisions, supported by authentic user reviews, expert insights, and publicly available data. Here are the categories where we shined

● Infrastructure As a Service (IaaS)

○ Rated #1 for Overall Performance

● Database As a Service (DBaaS)

○ Rated #1 for Scalability

● Object Storage Solutions

○ Rated #1 for Reliability

● Block Storage

○ Rated #1 for Likelihood to Recommend

○ Rated #1 for User Satisfaction

● Cloud Computing Platforms

○ Rated #1 for Being a Good Business Partner

● Virtual Private Servers (VPS)

○ Rated #1 for Ease of Use

● Storage Management

○ Rated #1 for Usability

● Web Hosting

○ Rated #1 for Customer Support

We were also recognized for our stellar performance in the Asian, and particularly Indian, market, and for our dedication in supporting small businesses and the mid-market segment.

Some of these badges include:

● Easiest To Use Summer 2024

● High Performer Asia Summer 2024

● Easiest To Use Small Business Summer 2024

● High Performer Mid-Market Asia Pacific Summer 2024

● Highest User Adoption Small Business Summer 2024

● Best Usability Mid-Market Summer 2024

● Leader India Summer 2024

Kesava Reddy, CRO of E2E Networks, said, to mark the event: “We are absolutely thrilled and deeply honored to receive these prestigious badges in the G2 2024 Summer Reports. They are a testament to our customers’ unwavering trust in us. At E2E Cloud, we are committed to delivering unparalleled cloud GPUs and cloud infrastructure for the AI era, and these recognitions inspire us to continually push the boundaries of excellence and innovation. Our recent MeitY empanelment further strengthens our mission to provide extreme performance at highly competitive prices to India’s startups, educational institutes, and public and private sector organizations.”

We’d like to give a big shout-out to all who contributed by reviewing E2E Networks! These accolades would not have been possible without the support and trust of our incredible customers and partners. Thank you for choosing E2E Networks and driving our continuous pursuit of innovation in cloud services.

Legrand and Amaal Malik Electrify Audiences with ‘Kamaal ka Switch’ Music Video – A Symphony of Innovation

Mumbai, August 9th, 2024: In an exciting collaboration, Legrand, a worldwide pioneer in electrical and digital building infrastructure, has teamed up with renowned musician Amaal Malik to reintroduce its innovative Lyncus Range. The new campaign, titled “Kamaal ka Switch,” features a vibrant music video showcasing the standout features of the Lyncus Range, aimed at engaging a millennial audience.

A Fresh Marketing Communication

Originally launched in 2019, the Lyncus Range has evolved in response to the changing preferences of consumers. Today, audiences seek new and innovative experiences, prompting Legrand to refresh its marketing communication. “Kamaal ka Switch” represents this new direction, blending modern aesthetics with cutting-edge technology.

Highlighting the Lyncus Range

The Lyncus Range is distinguished by its touch switches, pillow finish plates, and elegant design. These features set it apart from other products in the market. The touch dimmer and switches offer smooth functionality, while the unique pillow finish adds a touch of sophistication. Additionally, the nose pinch design on the switches is a unique element that enhances the user experience.

The “Kamaal Ka Switch” Music Video

The storyline of the “Kamaal ka Switch” music video is simple yet engaging. Amaal Malik receives a package and discovers the Lyncus switches, leading him to compose a groovy song inspired by the product. The video showcases the smooth functioning of the touch dimmer and switches, visually highlighting the innovative features of the Lyncus Range.

Measuring Campaign Success

The success of the “Kamaal ka Switch” campaign will primarily be measured through social media impressions, given the campaign’s major presence on these platforms. Additionally, insights from partners and market feedback will be used to evaluate the impact of offline promotional activities.

Looking Ahead

Legrand remains committed to innovation, with plans that focus on bringing fresh and exciting elements to its customers. The reintroduction of the Lyncus Range exemplifies this commitment, setting the stage for more groundbreaking products in the pipeline.

Mr. Sameer Saxena, Marketing Director, Group Legrand India said, “We are thrilled to collaborate with Amaal Malik for the ‘Kamaal ka Switch’ campaign, a significant step in redefining how we connect with our audience. The Lyncus Range, with its touch switches and unique pillow finish, represents the perfect blend of technology and style, embodying the spirit of innovation and modernity. This campaign not only highlights the innovative features of our products but also reinforces our commitment to delivering exceptional customer experiences through engaging contemporary communication strategies. The tagline ‘Upgrade to New’ emphasizes the need for an upgrade to modern solutions, reflecting our focus on providing advanced and aesthetically pleasing electrical fittings that meet the evolving needs of our customers”.

Further, he added, “At Legrand, we continuously strive to enhance customer experiences through innovative solutions, and this campaign is a testament to our commitment to staying ahead of the curve.”

Mr. Laxman Tari, Head of Brand & Digital Business, Group Legrand India, commented, “Our approach to customer experience is centered on creating meaningful and engaging interactions with our audience, particularly the millennial demographic. The ‘Kamaal ka Switch’ campaign is a testament to this commitment, as we leverage a blend of digital platforms, out-of-home (OOH) advertising, and experiential activations to make a lasting impression. By utilizing digital media, we aim to connect with tech-savvy consumers where they spend most of their time, ensuring our innovative electrical solutions are top of mind. The strategic use of OOH advertising helps us reach a broader audience in high-traffic areas, creating widespread visibility and reinforcing our brand presence. Additionally, our experiential activations are designed to provide hands-on, immersive experiences that highlight the unique features of the Lyncus Range, fostering a deeper connection with our products.”

Further, he added, “This multi-channel approach not only showcases the distinct advantages of our offerings but also solidifies Legrand’s position as a leader in the home automation and electrical fittings industry. Through these efforts, we are committed to driving engagement and encouraging consumers to explore and experience the transformative benefits of our innovative solutions.”

Instahyre Academy Introduces Free Talent Sourcing Fundamentals Course to Upskill HR professionals

August 2024: Instahyre Academy, an industry leader in upskilling and training HR professionals to help them build stellar careers, has added a new free course – Talent Sourcing Fundamentals – to its already impressive roster of courses that have helped thousands of talent acquisition specialists gain an edge over their peers, and land high-paying, top jobs in the industry.

Through the course, one can learn how to effectively engage both active and passive prospects, create job posts that are appealing to the right people, and automate and scale the candidate selection process using AI-enabled matching. It teaches recruiters to optimize their productivity by automating the pre-screening process with tools like InstaScreen and streamlining their workflow with Instahyre’s ATS Chrome extension to import candidates from GitHub and LinkedIn with ease. In today’s cutthroat hiring industry, the course helps a professional to differentiate themselves as a future-ready 10x recruiter and ensure success in their field by finding the most appropriate talent.

The course is specifically designed to help professionals who are looking to stay ahead in the game by enhancing their skill sets. Unlike other HR upskilling courses in the market that use a virtual classroom setting or theory-heavy teaching techniques, Instahyre Academy uses real-life examples that can be applied in achieving day-to-day KRAs, and equips learners with the practical tools necessary to be a well-rounded HR professional.

The course is administered via fully animated videos to add an element of fun to upskilling. After the completion of the course, a digital and verifiable certificate is also provided, which is shareable across social media and professional networking platforms. Additionally, recruiters can add the unique Instahyre Product Academy certificate to their resumes and/or LinkedIn profiles.

Commenting on the addition of the new course, Sarbojit Mallick, CEO of Instahyre said, “We are excited to present the Talent Sourcing Fundamentals course, which demonstrates our dedication to providing HR professionals with the most up-to-date resources and techniques to help them succeed in their jobs. Recruiters need to keep ahead of the curve in a field that is always changing, and this course provides the hands-on, real-world training necessary to do just that. We are providing our students with the skills and self-assurance necessary to take on leadership roles in talent acquisition by fusing state-of-the-art technology with practical instruction.”

Step into a New Era of Surface Décor at Dorby’s Thane Experience Centre

Mumbai, 09th August 2024: Dorby– India’s Leading Surface Décor Brand inaugurated its second Experience Centre in Thane, Mumbai on 8th August 2024. As one of the first companies in the sector to launch an experience centre with an investment of INR 1.16 Crore, the centre provides consumers with an immersive, hands-on experience.

Following the successful launch of the Delhi Experience Centre, the Thane centre features the pioneering concept of ‘Design with Dorby’, showcasing bespoke and eccentric furniture pieces designed with Dorby laminates. This centre highlights the transformative power of laminates, turning mundane pieces of furniture into unique, designer creations. The center is designed to be a creative hub for architects, designers, and freelancers, encouraging collaboration within the Architecture & Design community to develop innovative designs. At the same time, it will serve as a showroom for general consumers, catering to their retail needs. Furthermore, the Experience Centre seeks to provide a platform to upcoming designers and students, providing them the opportunity to design unique and out-of-the-box creations with Dorby laminates.

The launch saw the presence of various renowned architects and interior designers, who gathered to witness the unveiling of the store. This initiative not only showcased the versatility of Dorby’s products but also provided a platform for budding talent to explore and experiment with new design ideas.

Mr. Mehul Agarwal, CEO & Director of Dorby, expressed his excitement about the new experience centre, emphasizing its value in showcasing the extensive range of laminate options available. “The design and quality of laminates are often overlooked, yet they play a crucial role in transforming the aesthetic and ambiance of any space,” he stated.

He elaborated on how the experience centre provides a comprehensive glimpse into the myriad of laminate designs, patterns, and textures. “With the launch of our second Experience Centre, visitors can visualize how different laminates can dramatically alter their spaces. This hands-on experience is invaluable for anyone looking to understand how our products can meet their unique design needs. Dorby’s goal is to make high-quality, innovative laminates accessible to a broader audience, enhancing our footprint in the surface décor industry.”

The grand opening included an array of engaging activities designed to showcase the centre’s offerings. Guests were treated to the exhibit of Dorby’s latest design trends inspired from across the world, insights from industry experts on the future of design and sustainable living, and personalized tours of the Experience Centre led by Dorby’s knowledgeable staff.