17, Jul 2024
phData is Proud to Announce that it has been Awarded the Prestigious “Best Place to Work” Certification for 2024

17th July 2024  Bengaluru, Karnataka, India phData, a tech company focusing on delivering data products and platforms and modern data technologies, today announced that it has been certified as a Best Place to Work in India for 2024.

This achievement recognizes the company’s commitment to creating a positive and inclusive workplace culture where employees feel valued and supported. The prestigious award is based on the evaluation of the company HR practices along with employees’ feedback. This year, 95% of employees said phData is the best place to work, compared to just 74% at the typical Indian tech company.

Commenting on the achievement, Manashi Chakraborty, HR Director of phData, stated, “phData is extremely delighted to be awarded as the Best Places to Work in India. This achievement has further strengthened our employees’ belief in the organization’s mission, vision, and values. This is a very proud moment for all of us at phData. The recognition motivates us to keep working on our people policies along with building a culture of belonging, innovation, and excellence.”

phData has rapidly advanced its capabilities within Snowflake’s partner ecosystem. They are focused on delivering data products and platforms using Snowflake and modern data technologies. They help with end-to-end services to architect, deploy, and support machine learning and data analytics on Snowflake. phData also comes with best practices, industry experts, and proven data strategies to ensure the clients meet their business objectives.

Every year, the program partners with many organizations in India, across different industries, to help them measure, benchmark, improve their HR practices and have access to the tools and expertise they need to deliver effective and sustainable change in their organizations.

17, Jul 2024
Biesse Wins Impresa Awards 2024 in “Innovation and Industry 4.0” Category

17th July 2024  Bengaluru, Karnataka, India   Biesse, a renowned leader in the manufacturing of woodworking machinery, has been honored with the prestigious Impresa Award 2024 in the “Innovation and Industry 4.0” category. This esteemed accolade, presented at the Autocluster Development & Research Institute in Pune by the Indo-Italian Chamber of Commerce and Industry (IICCI), underscores Biesse’s remarkable achievements in technology innovation, its pivotal role in driving digital transformation, and its proactive embrace of the Industry 4.0 era.

Furthermore, Biesse was recognised with a nominee award in the “Community Building and Social Inclusion” category, a testament to its noteworthy endeavors in Corporate Social Responsibility (CSR). Biesse’s nomination across multiple categories, including ‘Innovation & Industry 4.0’, ‘Sustainability & Circular Economy’, and ‘Community Building & Social Inclusion’, exemplifies its comprehensive approach. The event showcased Biesse’s cutting-edge solutions for processing wood, glass, stone, and advanced materials, reaffirming its position as a beacon of Italian manufacturing excellence in India.

Sayeed Ahmed, CEO, of Biesse India, said, “Biesse has been at the forefront of offering state-of-the-art solutions to customers in multimaterials, enhancing their manufacturing processes. The recognition resonates with our values of international natives and Insightful curiosity. We extend our heartfelt gratitude to our partners, clients, and supporters who have been integral to its success. This award underscores our dedication to fostering technological advancement and driving long-term growth in India’s manufacturing ecosystem.”

Italian Tech in India 2024 served as a platform to showcase a diverse range of Italian technologies in the sectors of automotive and auto-components, machinery and manufacturing, agri and food technologies, engineering, infrastructure, building and construction. Supported by Exprivia and Axis Bank, the event facilitated meaningful collaborations between Italy and India, promoting investment, innovation, and skill development. The presence of esteemed dignitaries such as His Excellency Vincenzo de Luca, Ambassador of Italy to India; Mr. Alessandro De Masi, Consul General of Italy in Mumbai; and Mr. Alessandro Giuliani, President of IICCI, underscored the significance of this event.

As part of its showcase at the event, Biesse exhibited its state-of-the-art machinery, the Rover Plast J FT 1530 machine, an entry-level solution for processing advanced materials such as ACP, acrylic, plastics, foam, rubber, and fabrics.

With a state-of-the-art manufacturing facility in Bengaluru, Biesse India serves as a global hub for manufacturing high-quality machines, supporting the ‘Make in India’ initiative, and continually expanding its product offerings to meet customer demands. Biesse’s commitment to excellence extends beyond business operations, with a focus on promoting education, skill development, and community welfare through its corporate social responsibility initiatives in India.

17, Jul 2024
Bhima Jewellers Adds 3,000 sq ft Space in its HBR Outlet Making the Total Capacity to 6,500 sq ft

Bhima Jewellers

17th July 2024  Bangalore, Karnataka, India  Bhima Jewellers, a renowned name in the world of jewellery, announces the capacity expansion of its store located in HBR Layout, Bangalore. The showroom, now spanning three floors with over 6,500 square feet of luxurious retail space was inaugurated by Smt. Adishree Bhat, CTO – Bhima Jewellers and Kantara fame actress Ms Sapthami Gowda. As part of the opening offer, six scooters will be gifted to Bhima customers in a lucky draw along with other exciting offers.

With a focus on meeting the evolving demands of its discerning customers, Bhima Jewellers aims to bring an exquisite variety of designs under one roof, catering to diverse preferences and occasions. From specially curated kids’ jewellery to exquisite diamonds valued at ₹1 lakh and temple designs ideal for bridal affairs, the revamped HBR store is a destination for all jewellery needs.

Expressing his thoughts on the occasion, Mr. Vishnusharan Bhatt, Managing Director, Bhima Gold Pvt. Ltd. said, “Driven by an increase in demand, our decision to expand the HBR Layout store reflects our commitment to meeting the evolving needs of our valued customers. As compared to previous FY, our average ticket size per customer has increased during festive season and we have witnessed a remarkable growth in wedding-related purchases in Oct-Dec’23 as well. We have been growing 22-25% Y-O-Y- from 5 past years and all our stores are profitable. This reflects the strong affinity our customers have for our offerings. By expanding our capacity and creating a more spacious and inviting environment, we aim to provide an enhanced shopping experience for customers seeking the latest and distinct range of jewellery collections.”

This expansion follows Bhima Jewellers’ recent capacity building at its Koramangala store, which introduced a dedicated floor for silver jewellery and artefacts to cater to the growing demand for unique and contemporary designs. Since Jan’24, the brand has opened a new showroom in Hubballi in addition to the expansion of the Koramangala store.

The revamped HBR store is now open to customers, showcasing the latest trends and timeless classics in jewellery taking one on the journey of elegance and splendid craftsmanship.

17, Jul 2024
Sky Park Yercaud Sets the Stage for Incredible Experiences of Adventure and Leisure

17th July 2024  Salem, Tamil Nadu, India  Sky Park at Yercaud, a unique adventure and leisure park, has emerged as a must-visit tourist attraction in this hill station town, located in the Salem District in Tamil Nadu, offering a blend of thrilling and serene experiences for a variety of interests and age groups.

Set along a sprawling 12 acres, Sky Park offers visitors panoramic views of the surrounding hills. It boasts of a wide range of incredible attractions, including an aquarium tunnel, trampoline park, roller coaster zipline, glass skywalk, and many more fun activities in Yercaud. The park also features an enchanted forest/night park, interactive aviary and exotic bird park, exotic animals, sky cycling and surfing, low and high rope adventures, and landscape and topiary gardens. Its laser light show, longest canopy-lighted bridge, and mystery tunnel are among the park’s top draws.

Sky Park is coming up with Helicopter joy ride, Hot Air Balloon and nocturnal zoo, a first of its kind in south India, very soon. The park is open every day, with daytime hours from 9:30 am to 5:30 pm and nighttime hours from 6:30 pm to 9:30 pm. Whether day or night, it offers an ideal escape for those craving recreation, comfort, and leisure. For more information: www.skyparkyercaud.in / Sky Park Yercaud @ +91 86820 23101.

Sky Park Yercaud’s Aquarium Tunnel Dive provides a visual feast where neon-colored fish create a mesmerizing display. This tunnel is a kaleidoscope of glowing colors and movement, featuring an assortment of neon tetras and other brilliantly lit fish species. As visitors walk through, it feels like they are traversing a glowing underwater passage, surrounded by a living tapestry of vivid hues. This visual retreat enhances the ethereal, otherworldly experience of exploring a radiant aquatic realm.

The Sky Bounce Trampoline Park can fill the air with joy and excitement. Visitors can bounce to their heart’s content with panoramic views of Yercaud’s natural beauty forming the backdrop. This area is equipped with various trampoline zones catering to different age groups and skill levels, ensuring a safe and exhilarating experience for everyone.

Sky Park’s Roller Coaster Zipline combines the rush of a roller coaster with the thrill of ziplining. The exhilarating ride sends the visitors soaring over the landscape at breathtaking speeds while offering unique aerial views and an adrenaline boost that’s hard to match. Visitors can experience the thrill of height and transparency on the adventure park’s Glass SkyWalk, a walkway, built 100 feet above the ground, featuring a clear glass floor that provides a direct view down to the forest floor below. It’s a thrilling experience that combines the beauty of Yercaud’s landscape with a touch of adventure.

Sky Park also offers an unparalleled experience for thrill seekers and Horror enthusiasts alike. With it’s Scary house, Ilusion Tunnel, Heart-stopping VR Games, and 12D Theatre, it delivers a terrific journey into the unknown that will haunt players along even after they have removed their VR headset.

At the interactive Aviary and Exotic Bird Park, visitors can interact with a variety of bird species. This attraction offers a close-up look at the birds’ behaviors, feeding habits, and natural environments, fostering a deeper appreciation for wildlife conservation. Visitors can take adventure to new heights with Sky Cycling and Surfing as they can cycle or surf through the air on specially designed tracks and lines that offer a bird’s-eye view of the park and its natural surroundings.

Sky Park Yercaud’s Low and High Rope adventures are courses that are designed for different skill levels. They provide visitors a mix of obstacles that test balance, agility, and teamwork abilities. The Landscape and Topiary Gardens at the park is where art and nature blend seamlessly. These gardens are crafted with meticulous attention to detail, featuring artistic plant arrangements and sculptures that create a peaceful and inspiring environment for all visitors.

The Tree of Life is a spectacular installation in the park that combines artistic creativity with natural themes. This tree features over 100 animal sculptures intricately integrated into its trunk and branches, each representing different aspects of wildlife and imagination. Skypark’s museum in 150 years old heritage British Bungalow showcasing varied collections and display of antique postcards dated way back from 1850’s, travels us to the history on Yercaud.

As dusk falls, the Enchanted Forest/Night Park comes alive. This area is transformed with magical lighting, creating illuminated pathways through the woods that offer a mesmerizing night-time adventure. It’s an ideal setting for families and couples to enjoy a tranquil evening stroll under the canopy of stars. The spectacle of Sky Park Yercaud’s Laser Light Show, a dazzling display of lights and music, transforms the park atmosphere at night. Additionally, the Mystery Tunnel offers a thrilling journey of discovery, with unexpected twists and turns that engage the senses and ignite the curiosity of visitors.

The park also offers FoodCourt for food lovers seeking a diverse array of flavors and cuisines from savory street food to decadent desserts, there is something to tantalize every palate at this culinary paradise.

Commenting about the uniqueness of the park, Mr. Sridhar Muthusamy of Mettur and visionary behind Sky Park, said, “Sky Park exists to connect people with nature while providing them with exciting experiences and adventures. There’s something for everyone at Sky Park Yercaud. We have a redefined approach to tourism in Tamil Nadu. Very soon we are going to come up with Helicopter joy ride, Hot Air Balloon and nocturnal zoo, which will be a first of its kind in south India. We are excited to offer memorable experiences to our visitors. Join us for a day of adventure at our Day Park or a serene evening at our Night Park.”

17, Jul 2024
Tourism Malaysia Excited to Announce New AirAsia Direct Flight Connecting Ahmedabad to Kuala Lumpur

17th July 2024  Ahmedabad, Gujarat, India  Tourism Malaysia is thrilled to announce the introduction of new AirAsia direct flight connecting Ahmedabad to Kuala Lumpur, Malaysia’s vibrant capital.

With this strategic expansion, AirAsia aims to strengthen the air connectivity between India and Malaysia, offering more convenient travel options for tourists and fostering closer ties between the two nations.

The new direct route is set to commence on the following date:

Ahmedabad to Kuala Lumpur:
May 1, 2024, with fares starting from INR 6,999/-

“We are delighted to partner with AirAsia to enhance accessibility to Malaysia for travelers from Ahmedabad,” said Noriah Jaafar, Director, of Tourism Malaysia-Mumbai. “This new direct flight underscores our commitment to promoting tourism and strengthening bilateral relations between India and Malaysia. We are confident that this flight will facilitate increased tourist arrivals, providing visitors with unforgettable experiences in our beautiful country.”

Travelers from Ahmedabad can now fly direct to Kuala Lumpur VISA FREE without having to change flights or transfers. With the introduction of these direct flights, travelers can now easily explore Malaysia’s diverse offerings, from the iconic Petronas Twin Towers in Kuala Lumpur to the pristine beaches of Langkawi, the cultural splendor of Penang and participating in a unique cultural attraction, historical landmarks, and culinary delight of Malaysia.

“We are excited to launch direct flight from Ahmedabad to Kuala Lumpur,” said Mr. Suresh Nair, GM, AirAsia. “This new route reflect our commitment to providing affordable and convenient travel options for our passengers. We look forward to welcoming travellers aboard our flights and showcasing the warmth and hospitality of Malaysia.”

Tourism Malaysia and AirAsia are dedicated to ensuring the safety and well-being of passengers, with stringent health and safety protocols. Passengers can rest assured knowing that their travel experience will be both enjoyable and secure.

For more information about these new direct flights and to plan your next Malaysian adventure, visit www.AirAsia.com or contact your preferred travel agent.

17, Jul 2024
LPU’s Pro-Chancellor, Mrs. Rashmi Mittal, Conferred with Honorary Colonel Rank

LPU's Pro-Chancellor

17th July 2024  New Delhi, Delhi, India  The last day of April 2024 proved momentous for Lovely Professional University (LPU) when its Pro-Chancellor Mrs Rashmi Mittal was bestowed with the honorary rank of Colonel in the National Cadet Corps (NCC). Mrs Mittal is now Colonel ‘Commandant’ of the University NCC Wing also. The prestigious occasion was the ‘Pipping ceremony’ held at the Infantry Mess in New Delhi.

The ceremony was graced by the presence of Major General Rajiv Chhibber, SM, who invited Rajya Sabha Member and Founder Chancellor of LPU, Dr. Ashok Kumar Mittal, to be part of the momentous event. Following tradition, Dr. Mittal, accompanied by Maj. Gen. Chhibber and Brigadier IS Bhalla, had the privilege of adorning the coveted insignia on Mrs. Mittal’s shoulders.

Upon her arrival at the LPU campus, Colonel & Pro-Chancellor Mrs. Rashmi Mittal was greeted with a grand welcome by hundreds of NCC students. With utmost dignity and decorum, the students presented her with a Guard of Honour, symbolizing their respect for their esteemed Commandant. The event was attended by Heads of all faculties, departments, and staff members, signifying the university’s support and pride in Mrs. Mittal’s achievement.

Expressing her gratitude, Colonel Mrs Rashmi Mittal delivered a heartfelt speech, acknowledging the immense honour bestowed upon her and the responsibilities it entails for the betterment of the country. “Wearing this beautiful uniform fills me with humility and deep gratitude for being named an honorary colonel in the Army. I cannot think of a higher honour I could have possibly received!”

Mrs. Mittal also shared her profound connection with the Army, having lived in the Jalandhar Cantonment, which provided her with firsthand insight into the everyday life of the military. She expressed admiration for the Army’s values of structure, teamwork, and goal alignment, which serve as valuable lessons for all organizations. Furthermore, she highlighted the exceptional performance of the NCC units at LPU, with cadets consistently bringing pride to the institution at the national level.

Colonel Mrs. Rashmi Mittal is an exemplary educationist, distinguished administrator, and visionary leader. Since the inception of NCC at LPU in 2012, she has been actively involved in all its activities, serving as a motivating force for cadets and addressing their concerns with unwavering dedication.

17, Jul 2024
Chitkara University Honours Dr. Ajai Chowdhry with Honorary Doctorate for Technological Innovation and Philanthropy

Chitkara University Honours

17th July 2024  Chandigarh, India  Chitkara University, bestowed the title of Doctor of Literature (Honoris Causa) upon Dr. Ajai Chowdhry in recognition of his outstanding contributions to technological innovation, academic institution building, and philanthropy. Dr. Chowdhry, a visionary pioneer and Co-founder of HCL, has left an indelible mark on India’s technological landscape, shaping the nation’s future through his relentless pursuit of innovation and commitment to philanthropy. His visionary leadership and transformative initiatives have not only propelled HCL to unprecedented heights of success but have also had a profound impact on the broader ecosystem of technology and education in India.

Dr. Ajai Chowdhry’s journey began in 1976 when he co-founded HCL with a group of five visionaries, driven by a dream to harness the power of microprocessors and revolutionize the world. Under his leadership, HCL expanded its footprint globally, establishing successful businesses across ASEAN, China, and Hong Kong, with a valuation of an impressive US $50 billion.

In 1995, Dr. Chowdhry assumed control of HCL Infosystems, transforming it into a leader in hardware products, systems integration, and mobile telephony. His strategic leadership propelled HCL Infosystems into a Rs. 12,000 crore (US $1.6 billion) organization over 15 years, solidifying its position in the technology sector.

Beyond the corporate realm, Dr. Ajai Chowdhry has played a pivotal role in shaping India’s electronics industry, serving on government committees since 1999 and chairing a task force for the Ministry of Electronics & Information Technology (MEITY) in 2009. His influence extends to key positions, including Chairman of the Mission Governing Board of India’s National Quantum Mission and Distinguished Fellow at NITI Aayog.

In recognition of his contributions, Dr. Chowdhry was honored with the prestigious Padma Bhushan in 2011 and has received numerous other awards, including the Lifetime Achievement Award by the Electronics Sector Skills Council of India (ESSCI) in 2024 and Electronics Man of the Year 2010.

An institution builder and philanthropist, Dr. Ajai Chowdhry has shaped learning centers like IIT Hyderabad and IIIT-Naya Raipur and established philanthropic initiatives such as the Swayam charitable trust, focusing on education and women’s empowerment. He actively supports startups and co-founded EPIC Foundation in 2021, aiming to foster innovation and make India a Product Nation in electronics.

Dr. Ashok K Chitkara, Chancellor, Chitkara University, said, “Dr. Ajai Chowdhry’s remarkable journey and contributions epitomise the spirit of innovation and philanthropy that we deeply cherish at Chitkara University. His visionary leadership and transformative initiatives have not only propelled HCL to unprecedented heights of success but have also had a profound impact on the broader ecosystem of technology and education in India. We are immensely proud to honour Dr. Chowdhry with the Honorary Degree of Doctor of Literature (Honoris Causa), recognizing his enduring legacy and unwavering commitment to shaping a brighter future for India and beyond.”

Dr. Chowdhry’s enduring legacy and visionary leadership are celebrated as Chitkara University conferred upon him the Honorary Degree of Doctor of Literature (Honoris Causa), recognizing his profound impact on India’s technological landscape and future.

As Dr. Ajai Chowdhry’s remarkable accomplishments continue to inspire generations, Chitkara University takes pride in honoring his legacy and contributions to technological innovation and philanthropy. The conferral of the Honorary Degree of Doctor of Literature (Honoris Causa) serves as a testament to his vision, leadership, and unwavering commitment to shaping a brighter future for India and beyond.

17, Jul 2024
SGT University Announces the Launch of the Rekhi Centre of Excellence for the Science of Happiness

SGT University

17th July 2024 Gurugram, Haryana, India SGT University recently held an event to announce the official opening of its new “Rekhi Centre of Excellence for the Science of Happiness,” a ground-breaking project aimed at fostering positive mental health, happiness, and overall well-being among the university’s students, staff, faculty, and its surrounding communities. This initiative comes as a collaboration through a Memorandum of Understanding with the Rekhi Foundation of Happiness.

The Centre aims to enhance happiness, well-being, and positive mental health among students, staff, faculty members, and the broader community. Located at the heart of the campus opposite the sports ground, the centre is equipped with state-of-the-art facilities including a skills lab, activity area, meditation and mindfulness room, research and internship room, as well as various professional offices and meeting spaces. It is designed to be a nexus for happiness club activities, research, training, counseling, education, and internships at SGT University.

Mr. Priyank Kanoongo, Chairperson of the National Commission for Protection of Child Rights, graced the event as the chief guest. He applauded the university’s efforts, saying, “Happiness is the most precious thing, and establishing a centre dedicated to it is commendable. I wish SGT University all the best in its endeavors for a collectively happier future.”

Students and faculty will benefit immensely from the Centre’s extensive programs focusing on emotional intelligence, peace and conflict management, personal growth, interpersonal relationships, crisis intervention, and career development among others. These programs are crafted to foster a supportive and engaging environment, steering the community toward a happier and healthier lifestyle.

Additionally, the Centre introduces a 2-credit (30-hour) curricular program available to all undergraduates and postgraduates. This certificate course delves into the science and practice of leading a happy and meaningful life, facilitated by expert faculty and global professionals employing inductive, experiential learning methods.

Speaking about the Centre, Dr. Waheeda Khan, Advisor to SGT University, highlighted, “In a world filled with challenges, we must prioritise emotional well-being. Our center will empower each member of SGT University to flourish personally and professionally while also advocating with policymakers for practices that prioritize happiness.”

The Centre is under the guidance of an esteemed Advisory Board including the Managing Trustee, Vice-Chancellor, and external experts such as Prof Manas Kumar Mandal and Dr. Rekhi Singh, alongside other prominent figures from India and abroad. This diverse panel ensures that the Centre’s operations align with its mission to elevate research standards and incorporate social objectives and corporate strategies into personal development.

17, Jul 2024
KaarTech: Spearheading Innovation with Uncompromising Financial Governance and Compliance, Eyes IPO in Near Future

17th July 2024  Chennai, Tamil Nadu, India KaarTech, a global leader in technology solutions, proudly announces its enhanced credit rating from CARE Ratings Ltd., underscoring its mission to revolutionize industries through innovation while upholding the highest standards of financial governance and compliance. With aspirations of an Initial Public Offering (IPO) on the horizon, KaarTech remains dedicated to driving value for stakeholders and delivering groundbreaking solutions that shape the digital future.

At the core of KaarTech’s ethos lies a relentless pursuit of innovation, aimed at addressing the evolving needs of businesses in a rapidly changing landscape. By leveraging cutting-edge technologies and fostering a culture of creativity and collaboration, KaarTech empowers organizations to achieve unprecedented levels of efficiency, agility, and growth.

“Our mission at KaarTech is to empower businesses to thrive in a digital world by delivering transformative technology solutions that drive innovation and growth,” stated Maran, CEO of KaarTech. “Central to our vision is a steadfast commitment to the highest levels of financial governance and compliance, ensuring transparency, integrity, and trust in all our operations.”

KaarTech’s recent credit rating upgrade from CARE Ratings Ltd. to a CARE A- with a stable outlook, validates the company’s strong financial position and market standing. This recognition further solidifies KaarTech’s reputation as a reliable partner for clients, investors, and regulatory authorities alike.

“As we set our sights on the next phase of our journey with a potential IPO on the horizon, maintaining the highest standards of financial governance and compliance remains paramount,” emphasized Chandrasekaran, CFO of KaarTech. “We are committed to upholding transparency, accountability, and ethical conduct in all our endeavours, ensuring the continued success and sustainability of our business.”

With a steadfast focus on innovation, financial governance, and compliance, KaarTech is poised to embark on an exciting new chapter in its journey, driven by a shared commitment to excellence and integrity.

17, Jul 2024
HDFC Life Announces the ‘No Jhanjhat Life Insurance Fatafat’ Campaign

17th July 2024  Mumbai, Maharashtra, India  HDFC Life, a leading insurer in India, has unveiled its latest campaign ‘No Jhanjhat Life Insurance Fatafat’. This campaign promises a seamless and swift life insurance purchasing experience, tailored for today’s fast-paced world.

As the campaign’s protagonist navigates life’s challenges, each scene serves as an endearing analogy to the simplicity of purchasing insurance through HDFC Life’s online channel. Picture this: a series of seven short videos, with light-hearted yet informative narratives, designed to tickle your funny bone while showcasing the ease and swiftness of purchasing life insurance

.Bid farewell to cumbersome paperwork and lengthy waiting periods – HDFC Life offers a range of benefits at your fingertips. Leading the charge in innovation, HDFC Life leverages cutting-edge technology to enhance accessibility and convenience. From customizable plans like Click2Achieve to expert advice and instant quotes, HDFC Life ensures a hassle-free journey towards financial security.

Vishal Sabharwal – Group Head Strategy and Chief Marketing Officer, HDFC Life emphasized the importance of raising awareness about life insurance in India, where penetration remains low. He stated, “India has very low penetration of life insurance – 3.2%* coupled with a vast protection gap of about 91%**. This data indicates an extreme need for awareness of the product category. We at HDFC Life are innovating to create products that are easy to understand and can be purchased online conveniently.”

In FY 2024, HDFC Life has already secured over 66 million lives, with a claim settlement ratio of 99.7%. The campaign’s ultimate goal is to encourage individuals across the nation to secure themselves and their families financially through the digital platform, designed for anytime purchase and service.

Through initiatives like the “No Jhanjhat Life Insurance Fatafat” campaign, HDFC Life is committed to contributing to the mission of ‘Insurance for all by 2047.