The Argentine Football Association Presents Parimatch as a New Regional Sponsor

15th July 2024  New Delhi, Delhi, India Parimatch, the #1 global gaming platform, is excited to announce its new exclusive global partnership with the Argentine Football Association, one of the most prestigious football organizations globally. Parimatch now stands as the fifth Regional Sponsor of AFA.

This strategic alliance is aimed at making a qualitative shift in both iGaming and football culture. With this new agreement, AFA extends its international reach, and together with Parimatch, will be present at all corporate events in the sports technology industry held in Asia.

The Argentine Football Association has begun its global expansion, establishing a presence in strategic markets with over 55 commercial partners. Additionally, it is diversifying its digital content strategy, which today includes social networks in 5 languages. These efforts are aimed at both expanding into new markets and increasing its global audience.

Through this partnership, Parimatch users will have the opportunity to participate in official collectibles, get custom T-shirts signed by players of the Argentina National Team, and enjoy unique moments facilitated by the partnership.

Claudio Tapia, President of the AFA, highlighted, “We thank Parimatch, a leading company in the gaming industry, for their decision to join the Argentine football family as regional sponsors of the Argentina National Team in the Asian region. AFA continues to take firm steps to expand its presence, consolidate strategic markets, and forge alliances with leading companies in each sector. This agreement enables our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a Regional Sponsor of our Association.”

Leandro Petersen, Commercial and Marketing Officer of AFA, added, “Today we celebrate a new regional sponsorship in the Asian region between AFA and Parimatch. We are pleased to announce that a market leader like Parimatch has chosen to partner with our Association and became the fifth Regional Sponsor. Together with Parimatch, we aim to strengthen our leadership position in the international market and particularly expand the fanbase of the Argentina National Team across Asia.”

Parimatch Press Office expressed excitement about the collaboration, stating, “We are delighted to partner with the Argentine Football Association as their Regional Sponsor for Asia. This collaboration marks a pivotal moment for Parimatch as we deepen our commitment to fostering football in Asia and providing unparalleled gaming experience for fans. Our alliance with AFA allows us to expand our brand footprint and engage passionately with football enthusiasts throughout Asia.”

As the Regional Sponsor for the Argentine Football Association, Parimatch reaffirms its commitment to supporting football in Asia and providing fans with unforgettable experiences. Through strategic partnerships with leading football clubs like AFA, Parimatch continues to promote the growth of the sport and foster a vibrant football culture in the Asian region, bringing football favorites closer to their fans..

Leading Female Restoration Expert Responds to Consumer Reports’ Dust Danger Expose

Folsom, PA, July 15, 2024 — In response to the recent Consumer Reports article, “The Danger in Your Dust,” Danielle Mortimer, owner of Restore More Renovation, a premier water, mold, fire, and biohazard restoration company, offers expert insights on the hidden health risks lurking in household dust and how to combat them effectively.

As one of the few female owners in the restoration industry, Danielle Mortimer brings a unique perspective to this critical issue. “The Consumer Reports article sheds light on a problem that many homeowners overlook,” says Danielle Mortimer. “With our extensive experience in fire safety, water restoration, and mold remediation, we’ve seen firsthand how seemingly harmless household dust can significantly impact health and well-being.”

Key points from Danielle Mortimer’s expert analysis include:

The Invisible Threat: Consumer Reports’ investigation reveals that household dust contains a cocktail of potentially harmful substances, including chemicals from everyday products, outdoor pollutants, and particles from building materials.
Health Implications: Long-term exposure to these dust-borne contaminants has been linked to serious health issues, including respiratory problems, allergies, and even certain types of cancer.

Professional Solutions: Restore More Restoration’s team of certified experts, boasting 37 certifications and awards in fire, water, and mold restoration, offers specialized services to address these hidden dangers effectively.

Preventive Measures: Danielle Mortimer emphasizes the importance of regular, thorough cleaning, proper ventilation, and professional inspections, especially in homes undergoing renovations or with potential water damage.

“As the conversation about indoor air quality and home health grows, it’s crucial that informed, expert voices lead the discussion,” Danielle Mortimer states. “Our goal is not just to restore homes after disasters, but to educate homeowners on maintaining a clean, safe, and healthy living environment.”

Restore More Restoration offers free consultations to homeowners concerned about the quality of their indoor air and the potential dangers lurking in their household dust.

The Beginning of Beautyverse – Unveiling Colorbar Website 2.0

15th July 2024 New Delhi, Delhi, India  Loaded with beauty and a vanity bag full of AI, Colorbar Cosmetics, one of India’s leading beauty brands, announces the launch of its website 2.0. AI and AR-enabled technology meet a visually stunning interface in this new platform. The result? An unmatched hyper-real online shopping experience.

The standout feature of the new website, Virtual Makeup Try-On, presents augmented reality in a new avatar. This tool allows users to try on makeup virtually, with precision, across seven categories: Lips, Foundation, Blush, Mascara, Eyelashes, Eyeliner, and Eyeshadow. The trials match what one would see in the real world, enabling beauty buffs to figure out their next big looks from the comfort of their homes.

Another powerful addition is the groundbreaking FIR (Find It Right) System, which guarantees precise foundation matches. This system accurately identifies both skin tone and undertone, transforming the way users find their perfect foundation match online. A flawless base is just a few clicks away.

Colorbar’s new website also introduces its state-of-the-art Skin Analysis technology. Initially set up at its exclusive stores, this AI-enabled technology offers personalized insights about the skin’s condition, including skin age testing and acne scanning, all with a digital scan of the face. It measures the effectiveness of the current skincare regimen, provides tailored recommendations, and delivers personalized beauty solutions that enhance the shopping experience multifold. Furthermore, to elevate user engagement, Colorbar’s website 2.0 incorporates gamification at various steps of the consumer journey.

“Colorbar 2.0 represents a significant milestone in our ongoing journey to revolutionize the beauty industry,” says Samir Krishan Modi, Founder and Managing Director of Colorbar Cosmetics. “By integrating advanced AI and AR technologies on our website, Colorbar goes beyond traditional online shopping by creating a personalized and magical experience for customers.

With our campaign ‘#YourPerfectMatch’, we are not only launching a new version of the website but are also introducing a virtual beauty expert that empowers our customers to opt for the perfect products with confidence and ease. This initiative embodies our unwavering commitment to leveraging the latest technological advancements in order to enhance the beauty journey of every individual. We are redefining the beauty experience by ensuring that our offerings ignite the magic within for all those who engage with our brand. Our vision is to set a new benchmark in the industry, where technology and beauty converge to create an extraordinary, magical journey for all beauty lovers.”

Instead of the launch, Colorbar introduces the campaign ‘#YourPerfectMatch’, an apt hashtag for the technology-loaded website. This campaign aims to generate awareness of the beginning of this beautyverse that eliminates guesswork, helps build a perfect beauty portfolio, and positions Colorbar as your virtual beauty expert. Visit their socials for a glimpse into this new world.

Colorbar is ‘Made for Magic’ and consists of one of the largest and most diverse product portfolios in the beauty category. The brand attracts beauty enthusiasts interested in tutorials, makeup lessons, and high-quality cosmetics. Committed to redefining the beauty experience, Colorbar’s products meet international standards of quality and innovation. The launch of Colorbar 2.0 is a testament to the brand’s dedication to providing customers with the best in beauty.

Step into the future of beauty shopping with Colorbar’s 2.0 version of the website, where every click is a touch of magic. Enjoy expert advice, personalized insights, and a seamless online experience like never before. Open the doors to this magical beautyverse by visiting www.colorbarcosmetics.com.

Norwegian Cruise Line Expands Cruisetours Collection Providing More Choice, Value and Destination Immersion for a Perfect Europe Getaway

15th July 2024  Mumbai, Maharashtra, India  Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 57-year history of breaking boundaries, has announced an expanded collection of European Cruisetours. Available in 11 ports through November 2025, these pre-cruise programs combine select sailings with a multi-day immersive land exploration to provide a more seamless cruise holiday experience.

Lisbon, Portugal has just been added to the collection of NCL’s pre-cruise land programs, which are also available in iconic cities including Athens, Greece; Barcelona, Spain; Copenhagen, Denmark; Istanbul, Turkey; London, United Kingdom; Paris, France; Reykjavik, Iceland; Rome and Venice, Italy, and Tromso; Norway.

NCL’s Cruisetours enable guests to further immerse themselves in a destination either before or after sailing, providing the convenience of a fully planned holiday that includes their cruise, transfers, hotels, and tours exploring their chosen city.

Recognized as Europe’s Leading Cruise Line* for 17 years in a row, NCL has an extensive offering across the Mediterranean, Greek Isles, and Northern Europe with 12 departure ports across 14 award-winning ships including Norwegian Prima and Norwegian Viva. Additionally, guests can enjoy overnight calls in destinations such as Istanbul, Turkey; Florence (Livorno), Italy; and Reykjavik, Iceland.

“As the leader in Europe for contemporary cruising, we are continually looking to create innovative and meaningful experiences for our guests. Our expanded Cruisetour land programs provide even more opportunities for our guests to explore, with the flexibility and choice to travel their own way,” said Ben Angell, Vice President and Managing Director, NCL APAC. “We continue to see demand for cruising in Europe go from strength to strength, not only because of the incredible value and convenience we offer but also the extensive choice of immersive itineraries, departure ports, and ships.”

Europe Cruisetour examples

Lisbon: Four days / three nights Explore Lisbon Cruisetour

Choice of five ships and multiple departures through November 2025

Lisbon is gaining popularity due to its vast tapestry of color and history. Cruisers can discover its allure through this immersive Cruisetour program which includes three nights’ accommodation with breakfast, airport, hotel and ship transfers and a selection of guided tours. Guests will explore the city’s finest attractions, including the Belem quarter, the Monument of Discoveries, and the Manueline-style Monastery of Jeronimo’s which represents the Golden Age of Portuguese Discoveries in the 15th century.

Multiple cruises can be combined with the program such as this 11-day Italy, France and Spain voyage on Norwegian Viva visiting five countries and 12 destinations including Lisbon, Portugal; Gibraltar, United Kingdom; Seville (Cadiz), Granada (Malaga), Ibiza, Palma (Majorca) and Barcelona in Spain; Provence (Marseille), Cannes, France; Genoa, Florence/Pisa (Livorno) and Rome (Civitavecchia), Italy.

London: Four days/three nights Tower of London and Garden of England Cruisetour

Choice of seven ships and multiple departures through October 2025

Guests will explore both cosmopolitan London and the deeply fascinating beautiful county of Kent during the three nights/four days program which includes accommodation, transfers and multiple guided tours around some of London’s most popular attractions such as Stonehenge, Dover Castle, Tower of London, Britain Memorial site and a cruise on the Thames.

This immersive 14-day Cruisetour is available on select Norwegian Prima voyages from May to August 2025 and combines the London program with an 11-day Northern Europe adventure visiting four countries and nine bucket list destinations including Bruges (Zeebrugge), Belgium; Amsterdam, Netherlands; Bergen, Geiranger and Alesund in Norway followed by three stops in Iceland including Akureyri, Isafjordur and overnight in Reykjavik.

Rome: Three days/two-nights Rome and Etruria Cruisetour

Choice of seven ships and multiple departures through November 2025

When in Rome, discovering its rich historical sites and flavorsome gastronomic scene is essential. On this immersive 13-day Cruisetour guests can explore the city over two nights/three days to soak up the incomparable wonder of the Eternal City with highlights including the Colosseum, Venice Square, Trevi Fountain, Necropolis, and a local wine-tasting experience.

The adventure continues during a 10-day Mediterranean sailing on Norwegian Epic visiting a new port every day including Santorini, Mykonos, Athens (Piraeus), and Corfu in Greece; Valletta, Malta; Messina (Sicily), Naples, Florence/Pisa (Livorno), and Rome (Civitavecchia) in Italy; and Cannes, France.

Venice: Four-days/three-nights Venice Cruisetour

Choice of six ships and multiple departures through November 2025

Venice continues to enchant travelers from across the world. Cruisers can discover its charm through the four-day/three-nights pre-cruise program that will venture into Venice’s heart, exploring narrow streets, bustling piazzas, and beautiful buildings exuding Venetian character and charm with a special highlight being a gondola ride through Venice’s canals.

On this immersive 14-day Cruisetour the program is paired with a 10-day Mediterranean Cruise on Norwegian Breakaway visiting six countries and 10 iconic ports including Venice (Trieste), Italy; Split and Dubrovnik, Croatia; Corfu, Greece; Messina (Sicily), Naples, Rome (Civitavecchia), and Florence/Pisa (Livorno), Italy; Cannes, France; Palma (Majorca) and Barcelona, Spain.

Throughout NCL’s European collection, guests will enjoy an average of 10 hours in port and can choose to explore a destination at their leisure or opt for one of NCL’s extensive range of shore excursions, including the popular Beyond Blueprints, Gourmet Tours and Go Local range which invite guests to experience a more in-depth exploration of each destination they visit.

Shibaura Machine India Opens its New Factory with an Investment of Rs 225 Crore to Triple Its Manufacturing Capacity

15th July 2024  Chennai, Tamil Nadu, India  Shibaura Machine India (SMI) is a fully owned subsidiary of Shibaura Machine, Japan, a global leader in high-precision injection moulding machines, die casting machines, extrusion machines, machine tools, high-precision machine tools, micro pattern imprinting machines, high precision optical glass mould press machines, industrial robots, electronic control systems, and castings

Shibaura Machine India (SMI), a subsidiary of Japan’s Shibaura Machine, the leading manufacturer of high-precision injection moulding machines in the world, has inaugurated its Unit 2 factory, adjacent to its existing factory in Chembarambakkam, Chennai, India. Built with an investment of Rs. 225 crore, the new facility is all set to expand SMI’s manufacturing capacity in the country.

From left to right: M Kumar, MD, SMI, Chennai; Shigetomo Sakamoto, President and Hiroaki Ota, CFO of Shibaura Machine Group, Japan

SMI has a world-class facility in Chembarambakkam that manufactures about 1200 injection moulding machines and auxiliary equipment in a year. The machines find their applications in automotive, electrical, household & furniture, material handling, medical, packaging, preforms, PVC, toys, writing instruments, and other industries. The company has a growing customer base in India and over 45 countries in North America, the Middle East, East & West Africa, and the SAARC region. With the new factory, the manufacturing capacity of SMI will be increased to 4000 units a year in a phased manner.

SMI began its operations in 2012 with the takeover of the plastics machinery business of Larsen & Toubro founded in 1990. The company has laid the foundation stone for the construction of a new manufacturing facility at a sprawling 11+ acres, adjacent to its existing plant in November 2022. In the next 3-4 years, SMI is expected to create new jobs, increasing the team size. In addition, about 50 MSME vendors will be developed to support the capacity expansion.

The Unit 2 factory features: a) a technical demo centre to showcase its products in running condition with customers’ mould, b) clean and fully air-conditioned factory capable of producing electric injection moulding machines with the latest technology, c) green-certified infrastructure with rooftop solar and other energy saving systems, d) state-of-the-art high-human safety painting facility, e) high load capacity and high ceiling height for the production of extra-large injection moulding machines of up to 3500 tonnes, f) simple and flexible factory capable of producing not just injection moulding machines but also a variety of machines in response to changes in the market.

Announcing inauguration of its Unit 2 factory, Mr. Shigetomo Sakamoto, President, Shibaura Machine Group, Japan, said, “India has been a strategic investment destination for us, and it represents a growing market for our products. However, what make the country even more attractive are its skilled and dedicated people. Over the years, the teams in Japan and India have nurtured a strong and fruitful partnership – as a result, SMI is able to carry out improvements in manufacturing processes, increase production, and bring to market the latest Japanese technology, all quite effectively and quickly. SMI has been recognised with the prestigious Shibaura Machine’s President Award for its performance and technology innovation. The Indian unit has won this coveted prize twice in three years. We are confident of what our Indian team can achieve in design, manufacturing, and customer service, in the years to come. We are equally committed to the government’s Make in India program. Our new unit 2 factory will see doubling of production capacity, and rapid strides in the adoption of advanced material technology, control, mechatronics, and IoT in our Indian factories, in the next three years.”

In his comments, Mr. M. Kumar, Managing Director, SMI, said, “As we celebrate this inauguration, we remember the tremendous faith our parent company, Shibaura Machine Co., LTD has reposed on us, and their support in our growth. Since the commencement of our operations in 2012, SMI carried out improvements in manufacturing processes and increased production capacity from 600 to 1200 machines per year and tripled sales revenue. We have made steady progress year after year, and crossed the milestone of selling our 10,000th machine in 2019 and 14,000th machine in Oct 2023. With the new investment, we will continue to grow our capacity and team. We will add new products, and increase our customer base, buoyed by the track record of being able to meet varied requirements of our customers and the stringent standards of importing countries USA, Africa, Middle East, Europe, South & Southeast Asia.”

Shibaura Machine Group was founded in 1938 as Shibaura Machine Tool Company with investment from Shibaura Engineering Works (now Toshiba Corporation). It changed its name to Toshiba Machine Co., Ltd. in 1961. Later, in 2020, the company was rechristened as Shibaura Machine Co., Ltd. after becoming fully independent from the Toshiba Group in 2017. It has been a market leader and industry benchmark in high-precision injection moulding machines in the world. Its product portfolio also includes Die casting machines, Extrusion machines, Machine tools, precision machine tools, Micro pattern imprinting machines, High-precision optical glass mould press machines, Industrial robots, Electronic control systems, and Castings, etc.

Shibaura Machine entered into manufacturing in India in 2012, acquiring a 100% stake in L&T Plastics Machinery Limited, then the market leader in hydraulic injection moulding machines in India. It was incorporated as Toshiba Machine Chennai Private Limited, and in 2020, it was renamed Shibaura Machine India Private Limited.

In 2019, the company won the 10th National Awards, instituted by the Union Ministry of Chemicals & Fertilisers, for technological innovation in the Petrochemicals & Downstream Plastics Processing Industry, for its ‘multi-colour/material’ Injection Moulding machine meant for the production of anti-counterfeit articles. For this innovation, SMI also won the coveted President’s Award from Shibaura Machine.

SMI is strongly committed to CSR. As part of its skill development program, the company is running a Basic Training Provider program, recognised by the Ministry of Skill Development and Entrepreneurship, Government of India, to provide on-the-job training to Class 10-12 students. Till now 100+ students were qualified for internships under the National Apprenticeship Certificate Scheme. It has constructed buildings for government schools, and funded overhead water tanks and roads in villages.

Global Electronic Maestro Vinayaka Set to Electrify Gurgaon’s Nightlife

15th July 2024  Gurugram, Haryana, India  Vinayaka, one of India’s leading figures in the electronic music scene, is set to captivate audiences with his signature raw, spontaneous, and powerful sets. Known for weaving his inner journey into a mesmerizing medley of sounds, Vinayaka promises an unforgettable night of cutting-edge electronic music.

With successful global releases on prestigious labels such as John Digweed’s Bedrock Imprint, Armada Music, and Buddha Bar, Vinayaka has established himself as a true innovator in the electronic music world. His collaborations with artists like Talvin Singh and his work on the Biate tribe project further showcase his versatility and creative prowess.

Suman Bharti, Founder at iluzn Club & Kitchen, said, “At iluzn, we’ve always strived to bring the best of electronic music to our patrons, and hosting Vinayaka is a testament to that commitment. His raw energy and innovative sound perfectly align with our vision of delivering unforgettable nights. Vinayaka’s global acclaim and collaborations with industry giants speak volumes about his talent. We’re excited to offer our guests an evening of cutting-edge electronic music that promises to be both captivating and transformative. iluzn will pulsate with Vinayaka’s signature beats, creating an atmosphere that electronic music enthusiasts won’t want to miss.”

Music enthusiasts and nightlife aficionados are encouraged to arrive early to secure their spot for this highly anticipated event. Attendees can expect a night filled with pulsating rhythms, innovative soundscapes, and an electric atmosphere that only Vinayaka can deliver.

Revitalize your Wardrobe with Taneira’s ‘Exchange, Elevate and Empower’ Initiative in Partnership with Goonj

15th July 2024  Bengaluru, Karnataka, India  Taneira, a TATA product announces its partnership with Goonj, for its new initiative, ‘Exchange, Elevate and Empower’. Commencing from July 10th, this initiative invites our customers to contribute their cherished sarees for development work and avail attractive offers on new merchandise. The contributed sarees will be repurposed by Goonj to reward women across rural India, who participate in development work, together with their community, to address their local development issues.

At the heart of this initiative is a novel concept that enables customers to live and give sustainably and responsibly, even as they get to explore various forms of the six-yard. Customers are encouraged to bring in their pre-loved sarees, each imbued with memories and cultural significance, as a contribution to the larger purpose of a better world, as well as to explore compelling offers. For every saree contributed, Taneira rewards patrons with a coupon offering 10% off on new products. Customers can also redeem these offers on the Taneira online store. This initiative is also an opportunity to experience the finest Indian weaving traditions under one roof. Taneira offers a rich variety of clusters like exquisite Pure Silk and Cotton Ikat, Sambalpuri, Tussars, Banarasis, Kanjivarams, South silks, Jamdanis, Vegan collections, Chanderis, and Maheshwaris, each featuring revitalized designs. Patrons can select new favorites from the wide range that Taneira has to offer and exchange their old sarees.

The initiative not only gives one a chance to upgrade old wardrobes but also offers everyone an opportunity to pay back to the larger society that nurtures us. The collected sarees are entrusted to Goonj, renowned for its expertise in channelizing urban surplus as a new resource to mobilize and empower rural communities. At its processing centers in the metro cities, Goonj teams meticulously examine and refurbish these sarees, to reach out to communities across rural India. They transform even the un-wearable ones into a myriad of products e.g. some heavy sarees could potentially be included in Goonj’s wedding kits for rural families, fulfilling every girl’s desire to look the best on her wedding day. Goonj’s holistic approach to using urban India’s surplus material for rural India’s development challenges encourages customers to appreciate and preserve India’s rich cultural heritage in its villages while promoting mindful consumption and contributing to a thoughtful initiative.

Mr. Ambuj Narayan, CEO, of Taneira, expressed his enthusiasm for the initiative, stating, “We are proud to collaborate with Goonj for the ‘Exchange, Elevate and Empower’ initiative. This meaningful program aligns with our commitment to preserving India’s rich textile heritage. We at Taneira, bring the wide variety of craft clusters to our discerning customers, showcasing the finest weaves from diverse regions across India. By leading the facilitation of saree exchange, we’re not just giving our customers a way to refresh their wardrobes responsibly, we’re also contributing to a cycle of empowerment for rural communities. This initiative will create a positive impact while innovatively upholding textile traditions.”

On the partnership, Mr. Anshu Gupta, Founder, Goonj said, “I am glad to see Taneria coming together with Goonj, to give women across urban India a unique opportunity to utilise all the sarees lying unused in our suitcases and wardrobes for a larger purpose. While urban women wear many different kinds of clothing today, saree is still the quintessential daily wear of most rural women. For them this beautiful garment is simply about their dignity and survival. Under our ‘Cloth For Work’ initiative when rural women work on their own issues and receive kits having sarees, as reward, their joy is the best gift for our work. I hope more organisations get inspired by this partnership as it exemplifies our joint commitment to bridge the resource gap between the urban and the rural.”

With the festive season around the corner, Taneira invites its discerning customers to declutter their wardrobes by exchanging their cherished sarees, elevating the wardrobes with Taneira’s exquisite collection, and empowering the rural community through this impactful initiative.

OPPO India Launches Reno12 5G Series; Makes AI Phones Accessible

15th July 2024  New Delhi, Delhi, India  OPPO India today announced the launch of the Reno12 series, its first step towards accelerating the availability of AI phones in the country. The Reno12 series — “Your Everyday AI Companion”—boasts features such as AI Eraser 2.0, AI Clear Face, AI Best Face, and Smart Image Matting 2.0 for flawless yet fun photos without complex image editing. The devices also pack the AI Toolbox, powered by Google Gemini LLM, that comprises AI Writer, AI Summary, and AI Speak to enhance daily productivity.

The Reno12 Pro 5G will be available in two variants: INR 36,999 for the 12GB+256GB model and INR 40,999 for the 12GB+512GB version. The Reno12 5G will be priced at INR 32,999 and come with 8GB RAM and 256GB storage. The Reno12 Pro 5G will go on sale in India starting 18th July, and the Reno12 5G will be available from 25th July on the OPPO e-Store, Flipkart, and across mainline retail outlets.

Speaking at the launch Peter Dohyung Lee, Head of Product Strategy, at OPPO said, “The Reno12 series marks a milestone for OPPO as we pledge to accelerate AI phone adoption. The Reno series, which showcases OPPO’s advanced GenAI capabilities, futuristic fluid design, and unparalleled energy efficiency, reflects our commitment to cutting-edge technology. We envision that AI will make mobile devices more personalised and intuitive to not only enhance smartphone capabilities but also transform the way users interact with their devices.”

Stylish, backed by a Durable Design

The Reno12 Pro sports a unique Quad-Micro Curved Infinite View screen with a 43-degree curve for extremely narrow bezels of just 1.69mm and a 93.5% screen-to-body ratio. Both devices come with 6.7-inch FHD+ AMOLED displays with 120Hz refresh rate for smooth browsing and scrolling; their 1200nits peak HDR brightness ensures legibility even under direct sunlight.

The handsets boast 10-bit panels that output 1.07 billion colours to display images with a high dynamic range (HDR) and subtle colour gradations for life-like, immersive pictures.

The Reno12 Pro 5G—available in Sunset Gold and Space Brown—sports a Panda Glass back with dual textures: The top half is treated with anti-glare technology that is smudge-resistant, while the lower glossy area is defined by a smooth ribbon that carries the OPPO branding.

The Reno12 5G, on the other hand, has a Gorilla Glass 7i display and comes in Sunset Peach, Matte Brown, and Astro Silver colours. Sunset Peach uses a graphic liquid crystal process for a fresh look, the Astro Silver colour combines OPPO’s Fluid Ripple Texture to create an illusion of liquid on a smooth surface while Matte Brown offers a rich cocoa hue with a fingerprint-resistant finish.

For durability, the Reno12 Series packs an aerospace-grade High-Strength Alloy Framework to protect against bends. OPPO’s All-Round Armour protection—inspired by a sponge—makes these phones resistant to drops and impacts. As a testament to their ruggedness, both devices carry an SGS certification.

The Reno12 Pro is tested by SGS for Premium Performance 5 Stars Multi-scene protection that covers water and shock resistance, among other features. On the other hand, the Reno12 carries the SGS Performance 5 Stars Multi-scene Performance certification that checks for reduced blue light emissions and a flicker-free screen to prevent eye fatigue. Both devices have an IP65 rating for dust and water resistance and water-sealed speakers, USB-C ports, and SIM card trays.

The OPPO AI Camera is Here

For shutterbugs, the Reno12 Pro’s triple camera set-up includes a 50MP main camera (Sony’s LYT-600 sensor with OIS), a 50MP telephoto camera (Samsung JN5 sensor) with 2x portrait zoom and up to 20x digital zoom, and an 8MP ultra-wide-angle camera (Sony IMX 355 sensor) with a 112° field of view (FOV). For selfies, the Reno12 Pro comes with the 50MP JN5 sensor with autofocus and a 90° FOV.

The Reno12 replaces the Pro’s telephoto camera with a 2MP OV02B10 macro camera for shots from as close as 4cm and a 32MP GC32E2 sensor by GalaxyCore for front-facing selfies.

But the Reno12 5G series’ true camera prowess goes beyond hardware specifications…

OPPO’s AI Eraser 2.0 is a one-click feature that removes background distractions like trash cans, lamp posts or photobombers with AI trained on billions of images for 98% accuracy.

AI Best Face identifies faces and expressions to create a final snapshot where everyone looks their best; it even opens closed eyes for the perfect group shot.

AI Clear Face uses machine learning to enhance portraits. It removes blemishes while retaining natural beauty and facial features. It even adjusts face shape and details like cheekbones or jawline.

AI Studio that transforms portraits into fun digital avatars, ranging from cowboys to cyberpunk heroes.

And finally, there is AI Smart Image Matting 2.0 that lets users crop multiple subjects or objects from a single picture. These cutouts can be saved as stickers and added to photos to create fun memes.

OPPO leverages cutting-edge AI ground-up in the Reno12 Series camera to enhance light, colour and texture with advanced tone-mapping algorithms, and to eliminate motion blur with AI denoising and advanced stabilisation. At the same time, real-time facial recognition detects and enhances up to 296 facial features for aesthetic portraits. With the Reno12 series, OPPO’s AI puts the power of professional photography in your pocket.

AI-ready with the MediaTek Dimensity 7300-Energy

The Reno12 Series is driven by the Dimensity 7300 Energy SoC co-designed by OPPO and MediaTek for power efficiency and performance. The 4nm chipset features an octa-core CPU with four Cortex A78 performance cores and four Cortex A55 efficiency cores that balance smooth day-to-day usability with long battery life. It features the next-gen MediaTek APU 655 that delivers twice the AI performance of previous generations, thanks to advanced mixed-precision computing that significantly speeds up processes and reduces memory and power consumption.

For productivity, the Reno12 series also packs…

AI Writer that can help you draft emails and captions for your social media posts.

AI Summary makes grasping information quicker by providing concise summaries and highlights of lengthy content such as reports and online articles.

And AI Recording Summary that saves time by summarising daily office meetings. You can record meetings—in English and Hindi—for as long as five hours to generate notes, summaries and transcripts at the touch of a button.

Additionally, OPPO’s proprietary AI Linkboost on the Reno12 series enables efficient network usage for messages, photos and videos. The Reno12 Series also debuts BeaconLink technology which ensures reliable communication during network outages. It allows seamless one-to-one voice calls via Bluetooth in non-network environments such as underground garages, music festivals, etc.

Trinity Engine for Endless, Long Battery Life

Both phones sport large 5000mAh batteries with 80W SUPERVOOCTM Flash Charging technology that juices them from 0 to 100% in just 46 minutes. Further, OPPO’s Smart Charging uses machine learning to preserve battery longevity and maintain excellent performance for over four years by adapting to your charging needs. The OPPO Trinity Engine helps stretch battery life on the Reno12 Series through real-time AI-based optimisation; it identifies the computational requirements of running apps and adjusts the processor’s power consumption to maximise efficiency.

The Reno12 Series integrates OPPO’s latest AI Imaging advancements and GenAI features to set a new standard in India by offering comprehensive AI capabilities within its price range.

Customers can avail of the following offers on the first sale of the OPPO Reno12 Series-

• Customers can enjoy an instant cashback of up to INR 4,000 on Flipkart, OPPO e-Store, and mainline retailers with leading bank cards from SBI, HDFC Bank, ICICI Bank, One Card, Kotak Bank, Bank of Baroda and DBS, coupled with no-cost EMI for up to 9 months
• Customers who pre-book their Reno12 Pro 5G before July 18 midnight and Reno12 5G before July 25 at midnight, will receive a special 6-month One-Time-Screen Replacement (OTSR) service
• Additionally, customers can avail of Zero Down Payment and low-down payment schemes from leading financiers like Bajaj Finserv, TVS Credit, HDB Financial Services, IDFC First Bank and Home Credit.