Parimatch Unveils Groundbreaking VFX Integration During the T20 Cricket World Cup

4th July 2024  New Delhi, Delhi, India  Parimatch, the #1 global gaming platform, is excited to announce a global marketing campaign featuring stunning VFX videos dedicated to the 9th edition of the T20 Cricket World Cup.

This year marks a historic moment as the tournament is co-hosted by the USA and West Indies. Since cricket holds a special place in the hearts of the Indian audience, there is a strong desire to see the T20 Cricket World Cup return to their homeland, a nation with a deep and passionate connection to this sport.

In light of this, Parimatch has launched the “The Men in Blue are coming to take the Trophy home” marketing campaign, featuring inspiring VFX videos that seamlessly blend patriotism and innovation. The following initiative highlights Parimatch’s ongoing commitment to pioneering VFX integration in the Asian market, reinforcing their leadership in the world of iGaming.

Statue of Liberty: The first video captures the iconic Statue of Liberty donning the “Men in Blue” jersey, symbolizing the team’s global presence and support.

Brooklyn Bridge: The second video features the Brooklyn Bridge, with cricket balls and the Indian flag prominently displayed in the foreground, highlighting the widespread influence and love for cricket in the country.

Times Square: The third video showcases a cricketer in the ‘Men in Blue’ jersey hitting a ball in Times Square, bringing the excitement of cricket to one of the world’s most famous locations.

Why VFX Integration is a Game-Changer

VFX (Visual Effects) technology allows for the creation of realistic and captivating visuals that are not feasible with traditional filming techniques. By integrating VFX, Parimatch has pushed the boundaries of conventional marketing, providing a fresh and exciting way to connect with audiences. This technology enables brands to create unforgettable, high-impact visuals that resonate deeply with viewers, thereby increasing brand visibility and loyalty. This innovative approach not only enhances viewer engagement but also sets a new standard for marketing campaigns in the iGaming industry.

Parimatch Setting Trends

As a pioneer in adopting VFX technology for its marketing campaigns in Asia, Parimatch continues to lead the way in introducing non-standard marketing techniques that captivate and win over the hearts of the Asian audience. Each year, Parimatch’s innovative strategies not only enhance the viewer’s experience but also reinforce the brand’s reputation as a leader in the global market.

Murugappa Water Technology & Solutions Signs R&D (Revolutionary & Disruptive) MoU with Jiva Water

4th July 2024  Chennai, Tamil Nadu, India  Murugappa Water Technology and Solutions (MWTS), a leader in innovative water management, part of the INR 742 billion (USD 8.8 billion) Murugappa Group, has signed an exclusive Memorandum of Understanding (MoU) with Jiva Water, a global social impact venture. This collaboration aims to introduce Jiva Water Devices to key market segments, including industrial, agricultural and home consumption sectors to name a few. Jiva Water Devices have shown remarkable results across various applications—from domestic drinking and bathing water to agricultural and industrial processes, as well as effluent and sewage treatment plants. MWTS will integrate Jiva Water Devices into its solutions portfolio, offering the benefits of water quality for its customers.

Jiva Water Device blends the principles of quantum science with ancient wisdom. Co-founders Dr. Krishna Madappa, who has spent three decades researching the non-linear behavior of water, and Mr. Srinivasan Vitoba, a naturalist and entrepreneur in the manufacturing sector, believe Jiva Water Devices can deliver water in its purest and most nourishing form thereby greatly improving health, industrial processes and agricultural yield. Backed by data and outcome evidence, in all sectors, the MWTS – Jiva Water combine, can potentially transform the greatest challenges facing our society today – Water and Soil.

Mr. Jayateerth Nadgir, Chief Executive of MWTS, shared, “MWTS leads in sustainable water treatment, offering turnkey solutions from concept to commissioning in raw water, process water, effluent treatment, and resource recovery systems. By incorporating Jiva Water Devices into our range of solutions, we will significantly enhance water quality at our customer/end-use applications and expand our offerings to ensure real water circularity which is the crux of global climate change through our extensive country-wide and global network.”

Dr. Krishna Madappa, Founder of Jiva Water, elaborated, “Jiva Water Devices harness principles from quantum physics and nature to influence water at the molecular level. Using specific beneficial frequencies in the water, we enhance its properties and interactions with living organisms. Our devices transform ordinary water into a high-energy, trauma-free state, elevating its natural and nourishing qualities.”

Mr. Srinivasan Vitoba, Co-founder of Jiva Water, said, “Jiva Water devices come in four models catering to consumer, industrial, and agricultural segments. The product capacities vary based on application and usage, ensuring optimal performance across different sectors.”

The dignitaries highlighted that Jiva Water will support India’s Jal Jeevan Mission which aims to provide safe and adequate drinking water through household tap connections to all rural households by 2024. Also, it will help the goal to double agricultural productivity and income by 2030, and the move towards natural farming, as well. This initiative also aligns with the 6th goal of the United Nations Sustainable Development Goals – achieving universal and equitable access to clean water.

Indian Cricketer Ajinkya Rahane Inaugurates the Sports Injury Clinic at Fortis Hospital Mulund

4th July 2024  Mumbai, Maharashtra, India  Fortis Hospital Mulund proudly announced the launch of its state-of-the-art ‘Sports Injury Clinic’ on June 28, 2024, setting a new standard in advanced care for sports injuries and rehabilitation. The clinic was inaugurated by renowned Indian cricketer Ajinkya Rahane, alongside Dr Sanesh Tuteja, Consultant Arthroscopy & Sports Medicine, Fortis Hospital Mulund, Dr S. Narayani, Business Head, Fortis Hospitals Mumbai, & Dr Vishal Beri, Facility Director, Fortis Hospital Mulund. This department will offer specialized services focused on treating sports injuries for athletes and active individuals.

Ajinkya Rahane, Dr Sanesh Tuteja, Cons. Arthroscopy & Sports Medicine & Dr S. Narayani, Business Head-Fortis Hospitals Mumbai at the launch of Fortis Mulund’s Sports Injury Clinic

Fortis Hospital Mulund’s Sports Injury Clinic is designed to meet the growing need for specialized sports injury care. With comprehensive orthopedic services, physiotherapy, advanced rehabilitation, and a multidisciplinary approach, the dept. aims to provide tailored care for athletes & active individuals. This essential offering ensures that patients receive expert attention, receiving 360-degree care. Sports Injury Clinic is dedicated to delivering optimal care for effective recovery and injury prevention.

Dr Sanesh Tuteja, Consultant-Arthroscopy & Sports Medicine, Fortis Hospital Mulund, who helms the Sports Injury Clinic said, “Over the past few decades medical science has rapidly advanced, expanding the scope and complexity of treatable conditions. At the Sports Injury Clinic, we are committed to providing evidence-based, best practice approach to treat sports injuries, supported by the most advanced equipment & highly skilled specialists. With this department, our goal is to offer patients tailored solutions for all their sports-related injuries under one roof.”

Indian cricketer Ajinkya Rahane, who inaugurated the Sports Injury Clinic, said, “As athletes striving for peak performance, we push our bodies to the limit every day. While injuries remain an inevitable part of our on-field lives, having access to expert care & advanced treatments can make all the difference in our performance and recovery, as we get back on the field. The need for a specialized Sports Injury Clinic cannot be overstated, especially for athletes.”

At the inauguration, Dr. Vishal Beri, Facility Director, Fortis Hospital Mulund, said, “At Fortis Hospital Mulund, every day we strive to meet the evolving needs of our patients. With the increasing interest in sports and active lifestyles, the introduction of the Sports Injury Clinic was essential. This center will greatly benefit those requiring specialized interventions, offering expert care and guidance tailored to sports-related injuries.”

Fortis Healthcare Limited – an IHH Healthcare Berhad Company – is a leading integrated healthcare services provider in India. It is one of the largest healthcare organizations in the country with 27 healthcare facilities, 4,300 operational beds and 400 diagnostics centers (including JVs). Fortis is present in India, United Arab Emirates (UAE), Nepal & Sri Lanka. The Company is listed on the BSE Ltd and National Stock Exchange (NSE) of India. It draws strength from its partnership with global major and parent company – IHH, to build upon its culture of world-class patient care and superlative clinical excellence. Fortis employs ~23,000 people (including Agilus) who share its vision of becoming the world’s most trusted healthcare network. Fortis offers a full spectrum of integrated healthcare services ranging from clinics to quaternary care facilities and a wide range of ancillary services.

National Doctor’s Day: Bajaj Markets Provides Easy Access to Loans for Medical Professionals

4th July 2024  Pune, Maharashtra, India  This National Doctor’s Day, healthcare professionals can fulfil their specific needs with unique loan offerings available on Bajaj Markets. This leading financial services marketplace facilitates easy access to solutions tailored for medical professionals. Be it setting up a private practice or studying abroad, one can fulfil their needs easily with the loan options available on Bajaj Markets.

For healthcare professionals looking to start their own practice, professional loans are a great option. One can borrow a high amount of up to Rs. 50 Lakhs at low interest rates starting from 12% p.a. One can repay it over a tenure of up to 7 years. No collateral requirements make this loan easily available to those who do not have any assets to pledge. It can be used for a variety of purposes like purchasing new equipment, managing the working capital, hiring staff, and so on.

Bajaj Markets empowers healthcare professionals to pursue their academic goals domestically and internationally through education loans. Aspiring doctors can get secured education loans of up to Rs. 1.5 Crores. They can borrow an amount of up to Rs. 80 Lakhs without submitting any collateral. One can repay the loan easily with low interest rates starting at just 10.25% p.a.

These loans cover up to 100% of tuition fees and related expenses, ensuring that monetary constraints do not hinder their educational pursuits.

Addressing emergencies, managing working capital, etc. is now easier for healthcare professionals with personal loans, available on Bajaj Markets. Doctors can borrow up to Rs. 50 Lakhs instantly at a competitive interest rate starting from 9.99% p.a. to manage personal requirements.

Furthermore, they can access other loan options like home loans, loans against property, gold loans, balance transfer facility and more.

The platform allows users to compare multiple lenders and ensures a seamless documentation process and approval process with complete transparency. Doctors can also access other financial solutions like investment options, insurance policies, and credit cards. They can get started by simply visiting the Bajaj Markets website or app.

Instafinity Announces India Expansion with New Leadership and Hyderabad Hiring Drive

4th July 2024 Hyderabad, Telangana, India  Instafinity, a leading Singapore-based IT company specializing in AI and Data technologies, today announced its strategic expansion into India to focus on Financial Services Industry technology. This move underscores Instafinity’s commitment to growth and its recognition of India’s vast potential in the IT sector, particularly within the dynamic FSI space.

To spearhead this exciting new chapter, Instafinity is thrilled to welcome Sridharan Natarajan, a seasoned IT industry veteran, as Vice President, Business Development. Sridharan brings over 20 years of experience in the IT sector, most recently serving at IBM Singapore in a Senior Talent acquisition role. Sridharan will be instrumental in driving Instafinity’s rapid growth within the Financial Services Industry. His proven track record and deep understanding of the Singapore FSI market and Indian talent pool make him the ideal leader to spearhead these expansion efforts.

Building a Strong IT Talent Base in Hyderabad

In a move to fuel its ambitious expansion plans across India, Instafinity has launched a comprehensive recruitment drive seeking top IT talent for its client’s Hyderabad office. The company is looking for skilled professionals across a wide range of IT specializations. The company is already seeing initial success in attracting top-notch professionals with expertise in areas such as Selenium, ForgeRock, and Java SpringBoot, along with a strong desire to be part of a dynamic and growing organization.

“Hyderabad is a hub for IT talent in India, and we are confident that we can continue to attract top-tier professionals to join our team,” said Sridharan Natarajan. “We offer a competitive compensation package, a dynamic work environment that fosters collaboration and innovation, and the opportunity to be at the forefront of shaping the future of financial services technology.”

BPCL Partners with Indian Olympic Association as Principal Sponsor from Paris 2024 to Los Angeles 2028

4th July 2024 Delhi | Mumbai, India  Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company, proudly announces its partnership with the Indian Olympic Association (IOA) as the official Principal Partner for four years, starting from Paris Olympics ’24 through the Los Angeles Olympics ’28.

Union MOPNG Shri Hardeep Singh Puri, in the presence of Director (M), BPCL, Shri Sukhmal Jain and Director (HR), Shri Raj Kumar Dubey handing a hamper to Ms Anjum Moudgil, shooter bound for Paris Olympics

This four-year partnership supports and salutes the sheer grit and determination of Indian athletes, many of whom come from humble backgrounds and remote corners of India.

As part of this collaboration, BPCL will launch a series of campaigns designed to support and uplift the Indian contingent heading to Paris. These initiatives aim to inspire the nation, galvanize support for our athletes, and celebrate their relentless pursuit of excellence on the global stage. Through these campaigns, BPCL reaffirms its dedication to nurturing sporting talent and fostering a spirit of national pride and unity.

Shri G. Krishnakumar, C&MD BPCL, stated, “Consistent with BPCL’s philosophy of nurturing and encouraging our country’s sporting talent from their initial years and through their sporting careers, we have, over the years, taken on board, over 200 sportspersons across various disciplines. Our support serves to provide confidence to the sportspersons, acting as a springboard for their aspirations.

We are extremely happy to be partnering Indian Olympic Association and it gives us immense pride to be associated with champions who epitomize peak performance and intense passion, dazzling the world with breathtaking achievements.”

“We thank BPCL for partnering with the Indian Olympic Association, as a Principal Partner for a four-year journey starting from Paris Olympics ’24 and for supporting and believing in the potential of Indian athletes. This partnership signifies our shared commitment to nurturing sporting talent and cultivating role models for India,” said IOA President PT Usha.

Shri Sukhmal Jain, Director (Marketing), added, “The sense of nationality that the Olympics fosters is what turns the Games into a worldwide phenomenon. Our partnership with Team India for the Olympic Games not only signifies our dedication to the development of sports in the country but also our shared vision of supporting Team India to achieve unparalleled success across sporting disciplines at this year’s Paris Olympics, giving birth to new sporting icons and superstars. I would like to thank the Indian Olympic Association for the opportunity to be the official Principal Partner for Team India.”

Mr. Neerav Tomar, MD, IOS Sports & Entertainment, added, “We are honoured to have played a part in this important partnership between IOA and BPCL. This long-term collaboration is a testament to our commitment to support and celebrate the Indian athletes from all corners of the country. BPCL’s campaigns will rally the support of all Indians to our athletes who are heading to Paris and will also inspire the next set of athletes aiming for LA 2028.”

TVS Motor Company’s Sales Grow By 5 percent in June 2024

4th July 2024  Bengaluru, Karnataka, India  TVS Motor Company recorded monthly sales of 333,646 units in June 2024 with a growth of 5% as against 316,411 units in June 2023.

Two-Wheeler

Total two-wheelers registered a growth of 6% with sales increasing from 304,401 units in June 2023 to 322,168 units in June 2024. Domestic two-wheeler registered growth of 8% with sales increasing from 235,833 units in June 2023 to 255,734 units in June 2024.

Motorcycles registered a growth of 3% with sales increasing from 148,208 units in June 2023 to 152,701 units in June 2024. Scooter registered a growth of 6% with sales increasing from 121,364 units in June 2023 to 128,986 units in June 2024.

Electric Vehicle

EV sales registered a growth of 10% with sales increasing from 14,462 units in June 2023 to 15,859 units in June 2024.

International Business

The Company’s total exports registered sales of 76,074 units in June 2024 as against 79,144 units in June 2023. Two-wheeler exports registered sales of 66,434 units in June 2024 as against 68,568 units in July 2023. Customer retails are robust. However, There have been challenges in container availability due to prevailing conditions in the Red Sea.

Three-Wheeler

Three-wheeler registered sales of 11,478 units in June 2024 as against 12,010 units in June 2023.

First Quarter Sales Performance FY 2023-24:

During the first quarter of the financial year 2024-25, the two-wheeler of the company registered a growth of 15% with sales increasing from 9.18 Lakh units in the first quarter of the financial year 2023-24 to 10.56 Lakh units in the first quarter of 2024-25. Three-wheelers of the company registered sales of 0.31 Lakh units in the first quarter of the financial year 2024-25 as against 0.35 Lakh units in 2023-24. Total exports registered a growth of 12% with sales increasing from 2.27 Lakh units in the first quarter of FY 2023-24 to 2.54 Lakh units in the current quarter.

Electro-Icon Ma Faiza Brings Sonic Storm to iluzn Club & Kitchen

4th July 2024  Gurugram, Haryana, India iluzn Club & Kitchen is thrilled to announce an extraordinary event featuring the legendary Ma Faiza, the “Mother of Electronica”, on July 6th, 2024, from 10 PM onwards.

Ma Faiza, a name synonymous with cutting-edge electronic music, will take control of the decks for an unforgettable evening. Known globally for her eclectic taste and powerful presence, Ma Faiza has carved a unique niche in the world of electronica. Her unparalleled ability to blend diverse genres creates an immersive auditory experience that has made her one of the most sought-after DJs in the industry. Experience Ma Faiza’s boundary-breaking, high-energy sets in a vibrant community of electronic music lovers, where unforgettable rhythms and new friendships intertwine on the dance floor.

Suman Bharti, Founder at iluzn Club & Kitchen, said, “At iluzn, we’ve always strived to bring the best of electronic music to our patrons. Hosting the legendary Ma Faiza, the ‘Mother of Electronica,’ on July 6th is a dream come true. Her boundary-breaking sets and ability to create an immersive experience align perfectly with our vision. We’re not just offering a night of music; we’re creating a space where the vibrant community of electronic music lovers can come together, forge new connections, and lose themselves in unforgettable rhythms. This event embodies everything iluzn stands for – cutting-edge sounds, powerful experiences, and a celebration of musical diversity.”

Tickets are selling rapidly. To secure your spot for this electrifying night, visit our website www.iluzn.com or purchase tickets at the venue.

OPPO’s Reno12 Series Sets a New AI Benchmark

4th July 2024  New Delhi, Delhi, India  OPPO India is poised to launch ‘Your Everyday AI Companion’, the Reno12 5G, and the Reno12 Pro 5G. Both devices pack cameras backed by artificial intelligence-based features—AI Best Face, AI Eraser 2.0, AI Studio, and AI Clear Face—that eliminate the need for photo editing for pro-grade results.

The Reno12 Series, which underscores OPPO’s commitment to making AI available across its smartphone lineup, also integrates AI Summary, AI Record Summary, AI Clear Voice, AI Writer and AI Speak into the smartphones’ functionalities to streamline productivity tasks.

Gen AI in Photography

If you ever clicked a photograph with your friends and family only to have that perfect moment ruined by a photobomber in the background, then OPPO’s AI Eraser 2.0 is the feature for you; it removes background distractions at the touch of a button. The AI Eraser 2.0’s diffusion model has been trained on billions of public domain images to offer up to 98% image recognition accuracy. With its ability to recognize human beings and almost any everyday object—whether a trash can or a lamp post—AI Eraser uses Generative AI to remove distractions and fill that space with results that rival professional editing software.

Putting your best foot forward with the perfect headshot for your LinkedIn profile no longer requires photo-editing software. The Reno12 Series introduces AI Perfect Shot, a suite of AI-powered features that work together to deliver stunning pictures. At the heart of this technology is AI Clear Face, an industry-leading technology that portrays every person clearly and vividly in group photos as if they were the main character. Unlike traditional facial optimization, AI Clear Face uses independently trained large models to generate high-definition details of facial textures, hair, eyebrows and more.

How often have you shot a group photo only to realize that one person had their eyes closed? OPPO’s AI Best Face features help you create the perfect shot through its recognition of human faces, and expressions, and its ability to turn closed eyes into open.

Together, these features elevate regular pictures to professional-looking shots that retain natural beauty while optimizing light and shadow areas, without complex photo-editing tools.

The Reno 12 Series’ AI Studio feature adds a touch of fun to the photography experience by letting you transform any photo into a digital avatar. Be it a cowboy or a cyberpunk hero, AI Studio empowers you to let your imagination run wild and uses the latest Generative AI technology to recreate images in different styles.

All these AI capabilities leverage OPPO’s extensive experience in deploying AI at the core of the photography experience. From advanced tone mapping algorithms that enhance light, colour, and texture with a touch of drama to AI denoising that incorporates OIS and all-pixel omnidirectional PDAF to eliminate motion blur, the latest imaging advancements are seamlessly integrated into the photo capture process.

OPPO’s facial-recognition algorithms can even detect and enhance up to 296 facial features in real time to reduce blemishes and improve complexions based on skin tone, age, and gender.

Smart AI Productivity

Designed as an everyday AI companion, OPPO enhances user productivity with the built-in AI Toolbox, powered by the Google Gemini LLM. It includes utilities like AI Writer, AI Summary, and AI Speak, all designed to make tedious tasks easier and quicker.

From writing professional emails to summarising the minutes of a meeting, the smartphone lends a helping hand to enhance everyday use cases. Never miss out on critical information again. AI Summary makes grasping information quicker by providing concise summaries and highlights of lengthy content such as reports and online articles. Additionally, it can pinpoint crucial dates and essential terms, ensuring you stay informed and up to date.

The Reno12 Series’ AI Recording Summary saves time by summarising daily office meetings. You can record meetings—in English and Hindi—as long as five hours and use the onboard AI to generate notes, summaries, and transcripts at the touch of a button.

The AI Writer seamlessly integrates into everyday workflows to elevate communication. The feature completes sentences to speed up replying to office communication or offers word suggestions and grammar correction so that you can focus on what matters.

AI-based Efficiency

The Reno12 Series employs AI to keep you connected with loved ones, even in tough network situations. AI Clear Voice utilizes advanced algorithms to reduce background noise by up to 40dB while enhancing human voices. This ensures clear conversations on standard, WhatsApp and Zoom calls, even in noisy places like concerts and festivals.

Another feature, AI LinkBoost identifies data types—messages, photos, and videos—to optimize network use and cut data lag by up to 25%. This means you can communicate seamlessly even in bustling places like concerts and festivals. With intelligent diversion technology, AI LinkBoost accelerates sharing by 25% and minimizes stutter and video lag.

The OPPO Reno12 Series also harnesses the power of AI to improve battery life. Through OPPO’s Trinity Engine, it identifies each app’s computational demands and adjusts the processor’s power consumption accordingly. This real-time optimization ensures maximum efficiency, extending battery longevity and minimizing lag during everyday use. Both devices in the OPPO Reno12 Series also pack large 80W 5000mAh batteries with SUPERVOOCTM Flash Charge that is juiced to 100% in just 46 minutes. Additionally, OPPO’s Smart Charging, backed by AI and machine learning, adapts to your charging habits to provide safer and more efficient charging to preserve the battery’s longevity and maintain peak performance for over four years of normal use. Specific optimizations for popular games, improved network scheduling, and intelligent background management collectively reduce power usage and extend battery life significantly.

With the Reno12 Series, OPPO introduces its BeaconLink technology that provides a dependable fallback during network outages. It allows seamless one-to-one voice calls via Bluetooth in no-network environments such as underground garages, concerts, music festivals, and remote countryside settings.

Finally, OPPO’s RAM-Vitalization technology enhances app startup and switching speeds by retaining up to five apps in memory for 72 hours. ROM-Vitalization—integrated into the Trinity Engine—compresses infrequently accessed data, potentially saving up to 20GB on a 256GB phone.

Your Everyday AI Companion

OPPO continues its dedication to democratizing access to AI on smartphones with ‘Your Everyday AI Companion’, the Reno12 Series. It integrates OPPO’s latest AI Imaging advancements and GenAI features, setting a new standard in India by offering comprehensive AI capabilities within its price range.

With a global goal to empower 50 million users, OPPO has established an AI R&D Centre in Shenzhen and partnered with industry leaders such as Google, Microsoft, MediaTek, and Qualcomm to enhance AI capabilities across various price segments. OPPO holds over 5,399 AI-related patents worldwide, including 3,796 utility patents in AI imaging. Since 2020, OPPO has pioneered the deployment of its proprietary Large Language Models (LLMs), including a groundbreaking seven billion-parameter LLM directly on smartphones.

Even’s AI Health Chatbot wants to Fight Medical Misinformation Caused by Social Media

4th July 2024 Bengaluru, Karnataka, India Bengaluru-based healthcare startup, Even has launched its AI health chatbot, Even Steven that offers verified health advice on any topic a user can think of. Positioned as a healthcare companion, Even Steven can offer health advice, read and analyze medical reports, design an exercise or diet plan based on your medical history, tell you the nutritional value of a food by sharing a picture, and much more.

“We think AI can play a unique role in giving everyone access to the best health advice in an affordable and convenient way. That is one of our core objectives at Even and with this chatbot we are taking a significant first step in this direction. Of course AI and LLMs in the medical domain still have limitations and the right guardrails need to be in place, that is why the answers provided by our chatbot are vetted by experienced doctors, but we also think it is necessary to find effective ways to empower doctors to engage patients and stay on top of their progress. We think AI has great potential especially when it comes to managing patient’s care in a continuous and personalised way,” says Alessandro Ialonge, Even’s Co-founder and CTO.

Even Steven is free to use for all WhatsApp users

Even focuses heavily on primary care including 24×7 access to experienced doctors who can offer reliable medical advice to control symptoms, reach a health goal, or manage lifelong chronic conditions such as Diabetes.

“Our members love our doctors who can offer trusted and reliable medical advice that is rooted in experience and evidence from around the world. It then made sense to us to scale that with the power of AI so that even the general public can have a single source of information rather than scrolling through thousands of videos by non-experts creating misleading medical content for views and likes,” says Mati Giglio, Co-founder and COO at Even.

Journal of the American Medical Association (JAMA) found that nearly one-third of the top health-related articles shared on social media contained misinformation. Moreover, a study in the Journal of Health Communication found that individuals frequently exposed to health information online often experience information overload, leading to confusion and difficulty in making informed health decisions.

Beta users particularly like the fact that it makes small healthcare decisions very easily.

Karan Issar, an early user says “I didn’t expect much out of Even Steven, given there are so many AI bots out there. But I was pleasantly surprised. It tracked my macros correctly. I just had to share a picture. It read my reports correctly. I had already shown them to my doctor first to cross-check. I am trying to get into an exercise routine and it made a simple to follow plan. It remembered my medical condition (through reports shared) and helped me avoid certain foods too. I am hooked.”

“Patients today are more informed and often do their research before consulting a doctor. However, they sometimes come across unverified information on social media. It’s important to guide them towards reliable sources. Steven empowers patients for better consultations,” says Dr. Binita Priyambada, Even’s Medical Director.

Even clarifies that Steven is not a replacement to doctors but a safer alternative to internet searches about medical information.

Even is a leading pan-India healthcare provider that offers members unlimited online access to its doctors and specialists, cashless tests and scans at Even clinics and partner facilities across India plus an option to add an insurance cover of up to 1 crore for cashless hospitalisation.