Vieroots Unveils Its First Brand Film: ‘Human Performance, Optimized

Bengaluru, India –13th June 2024– Vieroots Wellness Solutions, the world’s first complete personalized health ecosystem, today launched its captivating brand film that introduces the concept of Human Performance Optimization (HPO). This evocative film challenges viewers to look beyond generic wellness solutions and embrace a future where health optimization is tailored to their unique DNA.

Vieroots’ HPO approach goes beyond traditional wellness. The film’s powerful narrative ignites self-reflection, prompting viewers to question if they’re truly reaching their full potential. Vieroots believes a one-size-fits-all approach simply doesn’t cut it. To unlock true well-being, individuals deserve a deeper understanding of their body’s unique makeup.

Vieroots’ HPO programs leverage cutting-edge science and technology to deliver this personalization. The film showcases the seamless integration of AI, epigenetic lifestyle modifications, big data, and wearables. This holistic approach empowers individuals to optimize their physical, emotional, and cognitive performance, regardless of age, lifestyle, or current health metrics.

Sajeev Nair, Founder & Chairman of Vieroots Wellness Solutions, emphasizes the transformative power of HPO: “This film embodies Vieroots’ philosophy: we believe the human body is capable of extraordinary things. Through HPO, we empower individuals to become architects of their own health. Epigenetic modifications, the core focus of our approach, have the potential to revolutionize the future of healthcare.”

Vieroots’ industry-leading product, EPLIMO, is a testament to this commitment to personalization. EPLIMO leverages a self-administered genetic test and detailed metabolic assessment to generate a comprehensive picture of an individual’s health potential. AI then analyzes this data, pinpointing risks for over 250 lifestyle diseases before symptoms appear.

Vieroots also has an extensive catalog of precision nutrition supplements, with the brand also offering consultations by certified coaches. Vieroots is all set to launch its biggest flagship wearable tech this year, adding more key elements to its health ecosystem.

Seclore begins Professional Services in India to Expand Data-Centric Security Platform

Mumbai,13th June 2024– Seclore, the leading provider of data-centric security solutions, announced the launch of its new professional services solution in India giving customers and partners more flexibility in protecting critical data. The Seclore Professional Services offering brings together robust training and onboarding, custom integrations, and expert consultants, with more support options to maximize business value and enable customers to secure their most precious digital assets.

Today’s enterprise organizations are more interconnected and complex than ever, often relying on an organic mix of on-prem and cloud environments to support the wide range of siloed business and security applications needed by companies. The boundless nature of the business also requires organizations to regularly share mission-critical data beyond their network — with partners, third parties, and sometimes thousands of others — to maintain business operations and drive growth.

To protect this flow of data seamlessly without any leakage, Seclore has launched Seclore Professional Services which utilizes in-depth product and security expertise to offer onboarding, training, custom integrations, and managed services to secure the enterprise. The expansion of the Seclore offering introduces new possibilities for customers of varied scales to assess their project and support needs, address data protection challenges, ensure adherence to implementation timelines, and enable business goals without delay or downtime.

Seclore offers pre-built connectors and custom integration services for comprehensive security across all environments. Seclore’s well-documented SDKs and APIs support hybrid and multi-cloud integrations, including CASB and SIEM. In addition to this, Seclore offers services like data-security strategy, risk scoring, gap analysis, and cloud migration to ensure seamless integration and protection and policy development.

Key benefits of the Seclore Professional Services offering include:

1. Customized Consulting: Seclore consulting services bring pragmatic industry expertise to align security operations with business outcomes. We take a phased approach and leverage expertise in specific areas to create and sustain long-term value.
2. Advanced Training and Onboarding: Seclore technical product experts teach system functionalities and set up Seclore in customer environments. Training can be optimized for new and current employees who need a refresher, or for in-depth training on the latest features.
3. Dedicated Support: Businesses can take the Seclore implementation to the next level with dedicated technical support managers with deep knowledge of the business. Understand and improve how systems need to work together due to emerging security trends and evolving business objectives.
4. Integration Services: Work with the Seclore team or a verified partner to deploy existing integrations for commonly used applications or build custom integrations for specific business applications. Secure data across all applications, on-prem, and in-cloud environments — including custom and off-the-shelf software.

The Seclore Verified Partner Network is expanding to encompass a diverse array of global partners. This includes HCL, renowned for assisting global SaaS companies in their digital transformation, and Nagarro, which specializes in agile and flexible transformational technology. The network also features several Indian companies such as Technobind, Mtech, Digital Track, Galaxy, Progression, Esec Forte, and Raksha.

“With more data being generated than ever before, CISOs want to ensure their enterprise’s IP remains secure,” said Dushyant Sahni, Global Practice Leader, at Nagarro. “Through Seclore’s data-centric security platform and Nagarro’s enterprise integration services, together we ensure our customers collaborate seamlessly while mitigating security risks and maintaining compliance.”

“India is a significant market for us and it’s a great privilege to solve the unique business challenges our enterprise customers face in the country”, said Vishal Gauri, Chief Customer Officer at Seclore. “Seclore Professional Services brings new resources to our already thriving partner ecosystem and gives our customers more options to expand the level of interoperability they need to make data-centric security and compliance an integral part of their entire organization.”
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Harnessing the Potential of Discarded Wind Turbines: A Sustainable Approach

Kolkata, 13th June 2024: Wind turbines are devices that convert the kinetic energy of wind into electrical power. They are a cornerstone of renewable energy, significantly reducing greenhouse gas emissions and dependence on fossil fuels. By harnessing wind, we generate clean, sustainable energy that helps mitigate climate change.

Globally, wind turbines contribute a substantial portion of clean energy. They account for over 6% of the world’s electricity, a figure that continues to grow as technology advances and investments in renewable energy increase.

India has embraced wind energy as a vital component of its renewable energy strategy. The country boasts over 37 GW of installed wind capacity, making it the fourth-largest wind power producer in the world. This translates to thousands of wind turbines operating across the nation.

Wind turbines typically have a lifespan of 20-25 years. As they reach the end of their operational life, recycling them becomes crucial to ensure environmental sustainability. Components like steel and copper can be recycled, but fibreglass blades pose a significant challenge due to their composition.

Globally, innovative methods are being employed to recycle and upscale wind turbine blades. These include mechanical recycling, chemical recycling, and repurposing.

In India, wind turbine blades are generally composed of fibreglass, which is notoriously difficult to recycle. They are typically constructed with multiple layers, often making them hollow with internal structures for strength, rather than being solid.

At iLEAD Institute Kolkata, our “Waste to Wealth” initiative focuses on environmental sustainability and fostering entrepreneurship. We encourage the creation of upcycled products from waste materials, turning potential environmental hazards into valuable resources.

Innovative Use of Fibreglass Wind Turbine Blades

Our team has successfully repurposed discarded fibreglass wind turbine blades. Given that fibreglass cannot be easily destroyed or recycled, we found a unique application: reinforcing embankments. In India, many rivers and water bodies flood, damaging crops and villages. We have used wind turbine blades as barriers to strengthen embankments in flood-prone areas like Murshidabad and the Sunderbans.

Advantages of Using Fibreglass Blades for Embankments

· Durability: Fibreglass is incredibly strong and resistant to corrosion, making it an ideal material for flood barriers.

· Cost-Effectiveness: Repurposing blades reduces waste and provides a cost-effective solution for flood management.

· Environmental Impact: Utilizing existing materials helps reduce the carbon footprint associated with producing new materials.

We have also applied for a patent for this innovative use, highlighting the potential for discarded materials to be transformed into valuable resources.

The importance of reducing consumption, reusing resources, and recycling waste cannot be overstated. By rethinking our perception of waste as an untapped resource, we unlock the potential for novel and inventive solutions to environmental challenges.

IHCL Announces the Signing of a Taj Hotel in Panchkula, Haryana

Chandigarh, 13th June 2024: Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the signing of a Taj hotel in Panchkula, Haryana. This greenfield project will cater to the growing demand in the Tricity of Panchkula, Mohali, and Chandigarh.

Speaking on the occasion, Ms. Suma Venkatesh, Executive Vice President – Real Estate & Development, IHCL, said, ” The signing of a Taj in Panchkula, one of Haryana’s leading cities, aligns with our vision to further solidify IHCL’s presence in the region. Given its proximity to Punjab, Himachal Pradesh, and Uttarakhand, this addition will also create a new travel circuit. We are pleased to partner with Mr. Kuldeep Singh Makkar for this venture.”

The hotel spread over two acres is strategically situated in HSIIDC IT park of Panchkula, a prominent landmark. Its 150 spacious guest rooms will offer panoramic views of Ghagghar River and Panchkula golf course. The dining options will include an all-day dining restaurant, a specialty restaurant, a bar, and a lobby lounge. With the city’s largest banqueting hall of 10,000 sq. ft., the hotel will be ideally suited for business conferences and social events. Guests can also unwind at the hotel’s

Godrej Appliances strengthens R&D capabilities with infrastructure expansion

Chandigarh, 13 June 2024: Godrej Appliances, a business unit of Godrej & Boyce, has expanded its Research and Development facility at Pirangut, Pune. The R&D Centre Annexe was inaugurated by Jamshyd N. Godrej, Chairman & Managing Director of Godrej & Boyce. This strategic expansion aims to more than double the brand’s existing capacity of in-house developmental and testing labs, thereby strengthening the company’s commitment to innovation, quality, and technological advancement.

The extended R&D facility with an additional new area of 43,000 sq ft will enable the brand to potentially double its R&D manpower strength as well. With NABL Accredited labs and advanced state-of-the-art infrastructure enabling a more efficient and robust product development process, this expansion is part of Godrej’s long-term strategy to deliver cutting-edge and energy-efficient products to consumers. The building itself is also designed sustainably – the premises utilize natural light to the maximum, aiming to drastically cut down electricity costs. The office space has been designed to drive collaboration and enable learning and knowledge sharing. The new age open office design encourages celebration and transparency.

Commenting on this, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce said, “At Godrej Appliances, we recognize that product development is the backbone of our brand. Therefore, we have made significant R&D investments to drive innovation, which we believe is crucial for our success. Our commitment to this belief is reflected in the expansion of our R&D facility.

This enhanced R&D setup which brings our cumulative R&D investment spending in Pirangut to close to Rs. 100 Cr, underscores our dedication to delivering top-notch products that cater to our customers’ evolving needs. With this expansion, we are poised to accelerate our product development timelines and introduce more advanced appliances to the market in the coming times.”

House Of Abiti a luxury designer clothing brand Unveils Heartwarming Father’s Day Campaign: #FromLoveToFatherhood

India, 13th June 2024 Luxury designer Clothing Brand, House Of Abiti proudly launched its latest Father’s Day campaign, #FromLoveToFatherhood. The campaign captures the profound moment of a wife revealing to her husband on Father’s Day that he will soon be a father. She uses a note attached to the gift from House Of Abiti to convey the message, blending the emotional depth of fatherhood with the sophisticated style of House Of Abiti.

#FromLoveToFatherhood showcases the anticipation and joy of becoming a father, and brings to life the idea that Fatherhood starts with expressing love! It highlights the youthfulness and elegance that the House Of Abiti is known for. The campaign features a beautifully crafted video where the story unfolds in intriguing and surprising scenes, reflecting the brand’s commitment to celebrating life’s most precious moments.

“At House Of Abiti, we believe that fatherhood is a journey filled with delicate moments of responsibility and joy. #FromLoveToFatherhood is a celebration of those moments, captured through our designs’ timeless style and quality,” said Moin Kazi, Founder of House Of Abiti. “We are excited to share this beautiful story with you all and look forward to seeing how you, too, are expecting and/or living fatherhood in your own lives.”

The #FromLoveToFatherhood campaign by House Of Abiti features heartfelt storytelling through an intimate and emotional video that highlights the journey to fatherhood. The story of love, surprise, and new beginnings is beautifully told through the brand’s premium designer wear. The last scene showcases the latest collection as a gift for Father’s Day, demonstrating how House Of Abiti suits every stage of life, from special announcements to everyday elegance.

The brand invites everyone to celebrate Father’s Day with elegance and style with House Of Abiti’s finest collections.

Cut&Style Salon Celebrates Grand Launch in Lucknow’s Gomti Nagar

Leading beauty and wellness brand Cut & Style Salon is proud to announce the grand opening of its newest outlet in Lucknow! Nestled in the vibrant Vishal Khand area of Gomti Nagar, the new salon promises to be a haven for both beauty enthusiasts and wellness seekers.

Cut & Style Lucknow goes beyond haircuts and facials. The salon embodies a holistic philosophy that prioritizes empowering clients to feel good about themselves, both inside and out. They offer a diverse array of services, catering to every need – from basic grooming essentials to luxurious spa treatments – all at accessible prices. Their dedication lies in providing exceptional experiences without compromising on affordability.

The new salon boasts a beautiful interior design that seamlessly blends modern aesthetics with comforting features, creating a tranquil space for ultimate relaxation. Drawing inspiration from Lucknow’s rich heritage, the interiors incorporate subtle nods to the city’s culture, creating a unique and inviting atmosphere. From carefully curated furnishings to a serene ambiance, every detail is meticulously considered to welcome and pamper a clientele of all ages.

The grand opening of the Lucknow salon was a resounding success! Esteemed guest Smt. Namrata Pathak, PurvMahilaAyogUpadaksh UP Sarkar, and wife of Deputy CM Brijesh Pathak, graced the occasion, adding a touch of glamour and excitement. Renowned models and influential personalities also joined the festivities, creating an atmosphere filled with laughter, joy, and celebration. This event marks the beginning of an exhilarating new chapter for Cut & Style Salon in Lucknow.

“We are thrilled to bring our exceptional beauty and wellness services to the heart of Lucknow. Our new salon is a testament to our commitment to excellence and accessibility, ensuring that everyone can enjoy a premium salon experience,” said Mr. Aditya Sharma, CEO of Cut & Style Salon.

Youngun Launches Innovative Metro Announcements to Promote Amazon miniTV’s ‘Jamnapaar’ in Delhi

New Delhi, 13th June 2024– Youngun, a creative marketing agency known for its inventive campaigns, has partnered with Amazon mini tv to launch a unique campaign for their highly anticipated show ‘Jamnapaar’. By creating quirky and engaging announcements in Delhi metro stations, this innovative campaign aims to capture the attention of Delhi’s vibrant commuter audience and generate buzz around the show.

Set in the heart of Delhi, Laxmi Nagar, ‘Jamnapaar’ follows the captivating journey of Shantanu Bansal (Shanky), played by Ritvik Sahore, as he navigates the contrasts between his humble East Delhi roots and his ambitions in the glamorous corporate world of South Delhi. The show explores themes of identity, family, and self-discovery, resonating deeply with the city’s dynamic cultural landscape.

To bring this narrative closer to life, Youngun’s team drew inspiration from the nuances of Delhi’s commuter culture to create inside jokes that would resonate deeply with the audience. The announcements add a delightful twist to the daily commute of thousands of Delhiites and have already gained significant attention on social media.

“Local insights were crucial in making these announcements more compelling,” said Saksham Jadon, Founder and CEO of Youngun. “We tapped into the unique aspects of Delhi’s commuter culture to weave humour in local references that would resonate deeply with the audience, creating a stronger connection with the viewers and making our campaign truly impactful.”

‘Jamnapaar’ is available to stream for free on Amazon miniTV, accessible via the Amazon shopping app and Fire TV. It is a must-watch for anyone navigating the intricate balance between personal growth and cultural heritage.

Celebrate Father’s Day with Newby Teas

India, 13th June 2024: This Father’s Day, gift wellness with Newby’s exclusive tea collection. Perfect for health-conscious dads, Newby offers premium first and second-flush tea leaves. Renowned for bespoke blends and health benefits, Newby sets the standard in luxury tea.

Introducing The Luxury Collection by Mathew Williamson includes a tea gift box set decorated with an exclusive illustration by the designer. Fathers will be spoilt for choice as we present, a honeyed jasmine tea and rose tea blend that will transport them to a fragrant garden, an exotic Earl Grey tea with bergamot and spicy safflower and a golden-tipped Assam blend with notes of malt and sweetness.

Indulge your father with a gift that combines exceptional flavor and well-being.

MAHARAJA BREAKFAST TEA

This majestic blend fires the imagination and stirs the senses; the rich flavor of golden-tipped Assam is balanced with a tantalizing taste of malt and subtle sweet notes. An enchanting Matthew Williamson design gracefully enrobes its delicate leaves – a kaleidoscope of evocative hues and Rajasthani iconography recalling the palatial grandeur of the Maharaja. Bold and beguiling, Newby’s Maharaja’s Breakfast brings the alluring Land of Kings a little closer.

Caddy size: 75mm (d) x 180mm (h) Weight: 75g

Net Quantity: 75 Grams

EXOTIC EARL GREY

Every seasoned traveler knows that journeys into the unknown can bring unexpected rewards. This exquisite blend applauds that spirit of adventure, as subtle bergamot oil and spicy safflower top notes lead you to new realms of flavor. Bright, bold, and with an edge of exoticism, the Matthew Williamson design perfectly encapsulates this fine Indian tea’s origins. Zestily refreshing, Newby’s Exotic Earl Grey adds an echo of the East to a peaceful moment.

Caddy size: 75mm (d) x 180mm (h)

Net Quantity: 75 Grams

MATTHEW WILLIAMSON GIFT SET

Opening like a treasure chest of sparkling jewels, our Newby by Matthew Williamson Tea Gift Set is the perfect companion for your tea travels. Showcasing all three of our luxury loose-leaf tea blends and decorated with iconic British designer Matthew Williamson’s exclusive drawings, this keepsake tea gift set will bring with it the grandeur of the colorful palaces of Jaipur, as well as the exquisite tastes of this exotic collaboration

EARL GREY VAN GOGH CADDY

This multifaceted black tea reflects the powerful complementary colors used by Van Gogh for his work Irises. Reminiscent of the blue of the iris, cornflower petals add a floral contrast to this robust blend, imbued with the freshness of natural bergamot oil.

Caddy Size: 82 x 82 x 120 mm

Net Quantity: 100 Grams

BLACK TEA CROWN ASSORTMENT

.The Black Tea Crown Assortment honors the craft and culture of fine tea by bringing together six fine blends in individually wrapped tea bags to share and enjoy. Assam, Darjeeling, Earl Grey, English Breakfast, Masala Chai, Strawberry & Mango. A celebration of craftsmanship and of the decorative arts so central to tea culture, this product contains 36 of the finest tea bags in classic and bespoke flavors.

Per Tea Bag Weight: 2 Grams

Net Quantity: 72 Grams packed in 36 tea bags

studio D. Announces Gifts for Father’s Day

San Francisco, CA, June 12, 2024 — studio D. is a lifestyle and home furnishings brand that boasts one-of-a-kind items for home and lifestyle. They are b-coastal, with offices in San Francisco and New York. The company has been around for almost 20 years and their online storefront now offers an opportunity to style homes with their curation of items from around the world.

Their intentional items range from a handmade knife set forged by the oldest heritage blacksmith in Japan, to decadent chocolates from the oldest chocolatiers in Belgium.

This specific curation is the perfect assortment for Father’s Day. The items are hand selected with Dads in mind and features gardening tools, soaps, knife sets, and more.