Department of IT, Electronics and Communications, Goa highlights their efforts towards a Greener Future

Goa,5th June 2024 In our pursuit of a sustainable future, the importance of green technology cannot be overstated. It holds the power to significantly reduce our environmental footprint, ensuring that our land remains a vibrant and thriving home for generations to come. This year’s World Environment Day theme, “Our Land. Our Future. We are #GenerationRestoration,” conveys a critical message. It highlights our shared responsibility to restore and protect our natural ecosystems.

Celebrating World Environment Day not only underscores the crucial importance of these efforts but also motivates individuals, communities, and nations to actively engage in environmental stewardship. It is a global call to action, urging every person to help heal our planet and emphasizing that restoration is not just possible but essential.
In this spirit, Goa’s dedication to ecological preservation and sustainability shines through the innovative efforts of startups and the robust support from the Department of ITE&C. These initiatives showcase how technology and community action can come together to create a greener, more sustainable future.

These leading startups are developing cutting-edge technologies and practices that not only reduce environmental impact but also promote a culture of sustainability.

Innovative Waste Aid and Management Pvt Ltd through its initiative YIMBY (Yes In My Backyard), has established India’s first Waste Management Consumer Centre. This center empowers consumers to actively participate in waste management, promoting a sense of responsibility and community involvement. Swachhai Technologies Pvt Ltd addresses the critical issue of waste management. Focusing on waste segregation and compression, Swachhai Technologies enhances efficiency and reduces the frequency of waste collection cycles. The Trash Co. is revolutionizing the way people perceive and manage waste. Dedicated to building an environmentally-focused organization, they provide comprehensive circular economy solutions for all types of waste through technological interventions. They develop strategies and projects to foster a Circular Economy, helping clients transition by promoting the use of high-quality recycled materials, ensuring well-documented compliance, and driving innovation in recycling and resource management.

Tersus Energy Pvt Ltd is at the cutting edge of solar technology, specializing in the manufacture of high-efficiency solar cells.

Harnessing the power of the sun, Tersus Energy provides sustainable energy solutions that reduce reliance on fossil fuels and help mitigate climate change. Arcis Clean Energy Pvt Ltd, under the brand BLive, facilitates the transition to electric transportation. BLive offers comprehensive services to help fleet owners seamlessly switch to electric vehicles, thus reducing carbon emissions and promoting sustainable mobility. This initiative is crucial for reducing the environmental impact of transportation, one of the major sources of pollution.

SMDpower Solutions Pvt Ltd focuses on smart electricity measurement and dynamic power-saving solutions. Their technology optimizes energy consumption, reduces wastage, and promotes sustainable energy practices. Aerflo Technologies Pvt Ltd is making a significant impact with its smart ceiling fans. These fans leverage advanced technology to enhance energy efficiency, thereby reducing electricity consumption. Carry Your Bottle Pvt Ltd is spearheading a cultural shift towards reducing plastic waste. By promoting the habit of carrying reusable metal bottles instead of purchasing single-use plastic bottles, this initiative aims to significantly decrease plastic pollution. The focus is on creating eco-friendly, reusable products that encourage individuals to adopt more sustainable daily habits.

The Department of Information Technology, Electronics, and Communication (DITE&C) in Goa plays a crucial role in supporting startups and promoting sustainability. Known for its minimal environmental footprint, the IT industry is often seen as the cleanest sector. By shifting processes and transactions online, DITE&C significantly cuts down on paper use and waste, reducing the carbon footprint and the need for deforestation. This moves towards paperless operations, combined with the provision of various online services, not only boosts efficiency but also underscores the department’s commitment to a greener future. These initiatives demonstrate the powerful impact of technology in advancing responsible practices and preserving natural resources.

Embracing technology and innovation, nurturing sustainable practices, and supporting green initiatives, Goa is making significant strides towards a sustainable future. This World Environment Day, let us celebrate these achievements and renew our commitment to protecting and restoring our environment. Together, we can ensure that our land remains a thriving home for future generations, embodying the true spirit of #GenerationRestoration.

Pidilite unveils Fevicol’s Jugalbandi Campaign

Chandigarh, 5th June 2024: Fevicol, a renowned adhesive brand from Pidilite Industries Limited, unveils its latest campaign, ‘Jugalbandi’ – a film that celebrates the musical journey of two brothers with a blend of traditional charm and quirky humor. The campaign marks the return of Fevicol’s signature creative style and humour.

Bharat Puri, Managing Director at Pidilite Industries Ltd., remarks, “Fevicol, as a trusted household name, continues to uphold its core value of building Mazboot Jod (Strong Bond). Our latest Jugalbandi film humorously portrays Fevicol as an emblem of lasting connections and enduring strength. We are proud to launch this campaign in a year that holds special significance, as we celebrate the 100th birth anniversary of Fevicol’s founder, Balvantray Kalyanji Parekh.”

Crafted by Ogilvy India and Prasoon Pandey of Corcoise Films, the film encapsulates Fevicol’s signature quirky storytelling. The humorous real-life scenario and contextual reference offer a rib-tickling experience.

Piyush Pandey, Chief Advisor at Ogilvy India, explains, “Fevicol’s Jugalbandi campaign underscores Fevicol’s unbreakable bond. Using a combination of Pidilite’s unique humorous style and quirky musical journey of two brothers, we bring alive Fevicol’s commitment to forging enduring connections and resilience across generations.”

Fevicol’s new TVC is integral to its broader marketing strategy, encompassing a comprehensive communication plan across television, digital, and various platforms. The brand seeks to fortify and reaffirm its promise of an unbreakable bond.

Kalyan Jewellers celebrates Fathers’ Day with its curated jewellery line

5th June 2024: Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, has kickstarted its Father’s Day celebrations with the introduction of a curated range of jewellery designs as part of its Senhor collection.

From pocket-friendly options to limited edition classics in 18-karat gold, rose gold, and diamond-studded pendants and bracelets, these designs feature timeless jewellery pieces that specifically acknowledge the individuality and resilience of today’s man.

With this curated jewellery line, the company aims to provide affordable, everyday accessories that effortlessly integrate into the modern lifestyles of today’s consumers. The curated designs offer a diverse range of textures, including dual-tone pieces and minimalistic patterns, aligning with the aesthetic choices of the current generation.

To mark the occasion of Father’s Day, Kalyan Jewellers has announced flat 50% off on making charges on all products. The offer is valid across Kalyan Jewellers’ showrooms in India 7th June onwards.

Product	Description
	The meticulously crafted gold chain exudes a timeless allure, with its intricate design adding a touch of opulence to any ensemble, making it a perfect accessory for fashion-forward individuals.   Whether worn as a statement piece or gifted to a loved one, this exquisite gold chain is sure to leave a lasting impression.
	Elevate your style with our stunning rose gold bracelet featuring a luxurious metal clasp. Embedded with diamonds, this elegant piece is perfect for adding a touch of sophistication to any outfit.   The combination of the rose gold with sleek brown strap creates a striking contrast that is sure to turn heads, while the sparkling diamonds add a touch of luxury to the piece.
	Expertly crafted with high-quality artisanship, this multi-design bracelet is a stunning and versatile accessory.   Its unique design allows to seamlessly transition one’s look from a business meeting to party atmosphere.
	Crafted with precision and adorned with fine diamonds, these rings exhibit exceptional clarity and brilliance.   The gold bands takes inspiration from a wrist watch’s strap and is meticulously designed. It showcases the unique artistry and craftsmanship, while making them an ideal choice for those seeking to make a statement of sophistication and luxury.
	This exquisite multi-tone bracelet has been meticulously crafted to perfection and showcases a captivating design.   The intertwining strands of precious metals create a harmonious blend of opulence and refinement.   The radiant gold, reminiscent of the sun’s golden rays, effortlessly complements the shimmering white gold, reminiscent of the moon’s ethereal glow.
	Crafted with attention to detail, the matching bracelet and ring exude a sense of luxury and style.
	This sophisticated and stylish gold bracelet is the perfect accessory for any man looking to add a touch of elegance to his outfit.   This bracelet features a sleek design that complements both casual, formal and traditional attires. The subtle shine of the gold adds a luxurious touch without being too flashy.

Hina Khan Raves About Lucknow: Warmth of People & Delicious Food

Mumbai, 5th June 2024: Amazon miniTV, Amazon’s free video streaming service, recently released the bromance dramedy Namacool, which has been basking in praise from audiences across that country ever since its release. Set in the bustling city of Lucknow, the series follows Mayank and Piyush, two best friends who yearn for fame as they enter their second year of college, unintentionally inviting an emotional rollercoaster as they embark on a quest to discover the true essence of manhood. Their lives spiral into a world of uncertainty, crime, and deceit when fate leads them to encounter new friends, enemies, and love interests. With numerous unexpected twists and turns, viewers will be hooked to the series from start to finish as this hilarious story unfolds.

Hina Khan, who plays Rubiya, discusses her character in the series, stating, “I play the character of Rubiya, wife of the dean. She is the eye candy for every boy in the college. Rubiya is the main mystery of the show. She does not just plot her husband’s murder but uses this young boy from the college to help her. Rubiya is a mixture of sweet and spicy, basically one of those ‘masala’ characters in the show who turns out to be the shocking mystery element.”

Furthermore, Hina also shares her experience of shooting for the series in the city of Nawabs – Lucknow, saying, “It was a lovely experience shooting in Lucknow. I absolutely loved my stay in the city! The people there were really warm, and the food was absolutely lip-smacking! I enjoyed trying out all the local delicacies that the cast and crew made me try. Overall, it was a great experience shooting there!”

Directed by Ritam Shrivastava and written by Shantanu Srivastava, this seven-episode series features a talented cast, including Hina Khan, Abhinav Sharma, Aaron Koul, Abhishek Bajaj, Anushka Kaushik, Faisal Malik, and Aadil Khan in pivotal roles. Namacool is now streaming exclusively on Amazon miniTV for free within Amazon’s shopping app, on Prime Video, Fire TV, Smart TVs, or download the app from the Play Store.

India to Create 30 Million Green Jobs by 2050

By Sachin Alug, CEO, NLB Services

“India is poised to create 30 million green jobs by 2050, marking a significant shift towards sustainability and environmental responsibility in the job market. Over the past 6 years, the share of green talent has climbed from less than 10% to about 15%, highlighting a growing emphasis on eco-friendly practices across industries.

NLB Services has identified a broad spectrum of green job opportunities available across various hierarchies and specialties. These roles include Chief Sustainability Officer, Sustainability Engineer, Environmental Manager, Environmental Auditor, Renewable Energy Engineer, Environmental Consultant, and Green Building Consultant. The rise in such positions underscores the increasing demand for professionals adept at integrating sustainable practices into business operations. As companies take proactive steps to acknowledge their ESG agenda, the necessity to attract suitable green talent is also on the ascent.

With a majority of Indian businesses now seeking green talent, there’s still a demand-supply gap of around 40-50% of skilled talent. This demand, which currently exceeds the talent pool, underscores the need for professionals with a solid foundation in STEM disciplines. Key skills required in this burgeoning field include engineering, data analytics, Artificial Intelligence & Machine Learning, expertise in data science, and knowledge of global energy markets, regulatory policies, recycling, and energy management.

As India continues its journey towards a sustainable future, the demand for green talent will only increase, creating numerous opportunities for those equipped with the right skills and education.”

Aster Medcity Observes World Environment Day with Mangrove Planting Initiative

Kochi, 5th June 2024: In celebration of World Environment Day, Aster Medcity, in collaboration with Kadamakkudy Grama Panchayat and Aster Volunteers-CSR wing of Aster DM Healthcare, launched a green initiative under the campaign ‘Aster Green Choices’ by planting mangrove saplings in Kadamakkudy. Through this initiative, 25 acres of public fish bund are being protected. The event was inaugurated by P Rajeev, Minister for Industries and Law, Kerala State.

Highlighting the importance of conservation, P Rajeev, Minister for Industries and Law, Kerala State, stated, “The conservation efforts by Aster Medcity are commendable. Such initiatives are crucial for protecting our environment and promoting sustainable practices.”

“Our commitment to environmental sustainability is reflected in initiatives like these. We believe that every small step towards greener practices can have a significant impact on our community and the planet. The planting of mangrove saplings is a step towards enhancing the local ecosystem, and supporting marine life,” said Farhaan Yasin, Vice President of Aster India.

Latheef Kasim, Assistant General Manager of Aster DM Foundation, Dhanya Syamalan- Aster Medcity Head of Operations along with other hospital staff, also attended the event. The participation of the local community, Grampanchayat representatives, Agricultural department officials and Aster Volunteers highlighted the collective effort required for environmental conservation.

QuitCarbon Becomes an ENERGY STAR Partner, Enhancing Home Energy Efficiency Services

San Francisco, CA, June 04, 2024 — QuitCarbon, a mission-driven startup that provides free, expert guidance to homeowners seeking clean energy upgrades, is proud to announce its partnership with ENERGY STAR through the Home Upgrade Service Provider Partnership. This collaboration, effective as of April 22, aims to help homeowners make their homes more energy-efficient and environmentally friendly.

As an ENERGY STAR partner, QuitCarbon will leverage the program’s extensive network of information and resources to better serve homeowners. The company will provide guidance on clean energy upgrades, assist with rebates and financial assistance, and connect homeowners with qualified local contractors specializing in ENERGY STAR certified products.

“ENERGY STAR is such a respected and well-known brand; it’s recognized by over 90% of American households,” says Cooper Marcus, CEO and Chief Quitter of QuitCarbon. “We’re thrilled to be able to offer our clients that level of trust in the appliances they’re evaluating.”

The ENERGY STAR Home Upgrade program focuses on six high-impact improvements designed to enhance home comfort, lower energy bills, and reduce reliance on fossil fuels. These include the installation of ENERGY STAR certified products such as heat pumps, water heaters, smart thermostats, and windows, as well as improvements to home insulation and electric-ready wiring.

“As people become aware of the excellent rebates and efficient, cost-saving technology available, we anticipate a growing need for guidance that helps homeowners make the most of these clean energy home upgrades,” said Danielle Hoffer, Program Lead for ENERGY STAR Home Upgrade Service Providers. “QuitCarbon provides those concierge services that people really need but can rarely find.”