13, May 2024
Mother’s Day” celebrated at a special screening of “Boonie Bears: Guardian Code” kids film with Moms & their children

“Boonie Bears

13th May 2024: “Mother’s Day” was celebrated with Mommy Bloggers & their Kids feasting on a special screening of “ Boonie Bears: Guardian Code”. Well-known Mommy Bloggers from Mumbai, New Delhi, Bangalore & Chennai treated themselves & their kids to a special siesta this Friday. This screening held in various multiplexes was a joyful ride & witnessed them taking selfies in various poses with the standees & backdrops of the film. They were so connected with the film that one can see them rooting for the 2 brothers fighting against all odds to get their lost mother back. In the end, some of them were noticed getting teary-eyed watching the brothers reunite with their Mother.

Critics from all the national publications and online-digital platforms have given good favorable reviews to the first-ever Boonie Bears film from the universally loved global franchisee to be released in Indian theatres.

“Boonie Bears – Guardian Code” is a cute alluring journey of 2 lovable Bear Cubs Briar & Bramble who have been living happily with their mother Barbara in the forest of Crystal Peaks until a devastating fire separates them from their mother. Many years later they get a mysterious clue about their mother being alive. Determined to unravel the mystery of her disappearance with grit & courage, the bear brothers ultimately emerge victorious by confronting the truth & rescuing her from the villains. The title of the Hindi version is called “ “Boonie Bears – Mumma Ki Khoj” & the Bear Cubs are called Bunnu & Munnu

This is the 11th animation feature film from the globally beloved “Boonie Bears” animated franchise which has captivated audiences across 82 countries worldwide since 2012.

Mr. Rajat Agrawal, Director, Ultra Media & Entertainment Group quoted “ We are extremely thrilled to bring Boonie Bears to Indian cinemas. The sheer fan following that the franchise had been enjoying globally is a testament of its universal appeal. The emotional quotient of the film will resonate well with the Indian audience. We also have been observing that there is a dearth of good films for children in India. Hence we also strategically timed the release to sync it with the summer vacation of the children, so that they can enjoy it in the theatres with their family in leisure “

The adventures of Bonnie Bears have transcended language barriers, fascinating audiences of all ages with their endearing antics & heartwarming narratives. They have become a cultural phenomenon, enchanting generations with their timeless charm & universal appeal.

Boonie Bears, an international franchise has evolved into a highly cherished animated universe with 10 films & extensive TV series spanning 11 seasons with 728 episodes worldwide since its debut on January 22, 2012. Alongside it, Boonie Bears has also expanded its reach with 5 books, further enriching its immersive universe. It is currently being streamed on Netflix, Sony & Disney globally.

The “Boonie Bears” film series is based on the wildly popular animated television show produced by Fantawild Holdings Inc. The Boonie Bears series started its worldwide theatrical journey in 2014, Boonie Bears: Guardian Code garnered a Worldwide Box office of 220 Million $. The film is acquired & released in India by Ultra Media & Entertainment Group.

Television Series: Boonie Bears was first shown on Television in 2013 with BB: Homeward & in 2014 with BB: Robo-Rumble. It garnered huge traction & became the most popular children’s show globally. Following this, an array of TV series was aired which spanned 11 seasons with 728 episodes worldwide since its debut.

11, May 2024
1400 Days of Nationwide Hygiene Awareness: Harpic and News18’s ‘Mission Swachhta Aur Paani’ Celebrates Milestone with Akshay Kumar Leading the Charge

Campaign Ambassador Akshay Kumar hails the initiative as ‘Jan Andolan’ for sanitation security

Ahmedabad, May 11th, 2024: In a shift that once seemed unthinkable, discussing toilets has become a regular part of conversations nationwide. Mission Swachhta Aur Paani campaign, a collaborative effort by Harpic and News 18, has been at the forefront of this change, marking over 1400 days of continuous engagement. A first-of-its-kind awareness campaign, the initiative normalized discussions on good toilet behavior across the country, touching millions of citizens, and bringing together leaders from all walks of life. Integrating culture, comedy, muppets, technology, music, and education, Harpic Mission Swachhta Aur Paani recently celebrated the completion of its third edition, setting the stage for scaling it up in the future. The milestone coincided with the 10-year anniversary of Prime Minister Narendra Modi’s ambitious Swachh Bharat Mission.

The celebration saw participation from Mission Swachhta Aur Paani campaign ambassador, Akshay Kumar; Hon’ble Union Ministers Gajendra Singh Shekhawat & Mansukh Mandaviya; Hon’ble Chief Minister of Maharashtra, Eknath Shinde, and other prominent figures advocating for a safe and healthy Bharat.

Harpic Mission Swachata

Aligned with the Swachh Bharat Mission and UN’s Sustainable Development Goals, Harpic & News18’s Mission Swachhta Aur Paani has united various stakeholders – policymakers, cultural icons, celebrities, thought leaders, development sector professionals, water and public health experts, and academia. The campaign reinforced the importance of sanitation for clean and accessible toilets along with inculcating toilet-appropriate behaviour, particularly in young children. A remarkable feature of this campaign has been leveraging popular culture to simplify the message for mass consumption. A stand-up by Gaurav Kapoor, a song about health and sanitation by Grammy winner Ricky Kej, a message by Akshay Kumar, and a short film like ‘Kar Lo Karmon Ka Uddhar’ appeal to common people, make them think and inspire behavior and attitudinal shift.

Highlighting the significance of a Swachh Samaj for elevating India’s standing, Akshay Kumar said, “A clean society is the foundation of a healthier and better nation. Mission Swachhta Aur Paani has evolved into a ‘Jan Andolan’ (people’s movement) for sanitation security and focused on building awareness for right to dignity. I urge each one of you to continue supporting us and join us to drive advocacy for clean toilets to build a cleaner India.”

Hon’ble Minister of Jal Shakti, Gajendra Singh Shekhawat, emphasized the lasting impact of the Swachh Bharat Abhiyan, asserting, “India has witnessed a revolutionary transformation in sanitation and hygiene. Over one lakh villages have been declared completely clean based on various parameters. Our persistent efforts under the Swachhta Abhiyan are poised to significantly elevate both the National Health Index and GPI.”

Hon’ble Minister of Health and Family Welfare, Mansukh Mandaviya, highlighted the critical role of good sanitation in maintaining good health, crediting the Swachh Bharat Mission for spreading the message of health and hygiene nationwide. He commended the Prime Minister for ensuring dignity for women, sanitation workers, marginalized communities, and others through this campaign.

During the celebration, Ravi Bhatnagar, Director of External Affairs & Partnerships – SOA, Reckitt, said, “Since its inception, Harpic Mission Swachhta Aur Paani has been working towards integrating a culture of cleanliness in society, particularly among youth, ensuring clean toilets become second nature. Events like G20, which championed ‘India for the World,’ and the profound philosophy of Vasudhaiva Kutumbakam have deeply inspired and reinforced our commitment. At Reckitt, we remain steadfast in our pursuit of universal sanitation as we continue spreading the message of toilet hygiene and sanitation, helping build healthy habits among masses. While our progress has been commendable, we acknowledge there is more to be done and this marks just the beginning of our journey towards a Swachch Bharat.”

Avinash Kaul, CEO Network18 (Broadcast) & MD of A + E Networks, expressed pride in spearheading a high-impact campaign on toilet-appropriate behavior, reaching millions across India over the past three years.

“As India strives towards the vision of ‘Viksit Bharat-2047′, establishing itself as a developed global power, our commitment as a responsible media organization to support and contribute to this goal is unwavering. Through initiatives like Mission Swachhta Aur Paani, we are dedicated to promoting mass social awareness programs with a transformative agenda. Network18 will continue to encourage efforts for a Swachh and Swasth Bharat,” he said.

Launched in 2019, the Mission Swachhta Aur Paani campaign worked around the core theme of ‘Healthy Hum, Jab Saaf Rakhen Toilet Hardam,‘ which is designed to inspire behavioral change and create a lasting commitment to cleanliness among people. The campaign has made a significant impact nationwide, leveraging the extensive reach of Network 18, spanning 14 channels in 15 languages across 26 states, reaching over 69 crore individuals monthly, in addition to its digital channels reaching millions more.

11, May 2024
BLUM India Redefines Innovation with Launch of Hyderabad Experience Centre

Hyderabad, May 11, 2024….BLUM, the global leader in innovative kitchen and furniture fittings opened its first experience centre in Hyderabad at Gachibowli.

The new BLUM experience centre was inaugurated by Mr Nadeem Patni, Managing Director of BLUM India and Mr Sameer Waingankar, Sales Director of BLUM India, alongside Mr Sekhar Raju K, Director of Space Interior India in a function on Friday night.

The new experience centre boasts an extensive array of BLUM’s signature product categories, including advanced drawer systems, hinges, lift systems, and seamless motion technologies. Within these categories, visitors can explore BLUM’s renowned products such as LEGRABOX, AVENTOS, CLIP top BLUMOTION, and TANDEM allowing them to witness these fantastic solutions firsthand while navigating the centre.

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BLUM offers top-quality, “made in Austria” furniture fittings to its customers in the trade, furniture industry, the interior design segment, and end consumers keen on bringing creative furniture ideas to life. The fittings manufacturer is a family-owned company rooted in Austria, delivering customer-centric furniture hardware solutions to their global clientele.

Mr Nadeem Patni, Managing Director, BLUM India, said, “We are excited to unveil our newest experience centre in Hyderabad, in collaboration with Space Interiors India. This modern facility offers direct access to BLUM’s world-class furniture fittings. With over two decades of presence in India, we remain committed to innovation and excellence in serving the furniture industry”, he added

Giving details about Blum he said BLUM is an Austrian hardware manufacturer specializing in high-quality furniture fittings. Its main product categories include lift, hinge, pull-out, and pocket door systems for furniture. The company has eight plants in Vorarlberg, Austria; production sites in Poland, Brazil, China, and the USA; and 33 subsidiaries and representative offices globally. The company delivers to furniture manufacturers and authorized dealers in more than 120 countries.

We have 60 franchisees across India. We are also expanding in Hyderabad. Another experience Centre will be opened very soon in Hyderabad, he said. Nadeem Patni added that Hyderabad is a very good potential market for them.

As we all know India is a carpenter-centric market. But, covid changed that scenario. The market has moved fast to modular furniture. After COVID-19, the modular furniture market is growing steadily. The modular segment in our country has been growing.

The Gen Next is solution-focused. From loose hardware, their preferences are shifting towards modular furniture. The market size of our kind of products in India is about Rs 1000 crore and our goal is to garner one-third share of the same, Nadeem Patni said.

BLUM’s partnership with Space Interiors brings its renowned range of products closer to customers in Hyderabad, providing them with direct access to the latest in functional and ergonomic design for modern living spaces.

As BLUM continues to expand its presence across Southern India, the inauguration of the experience centre in Hyderabad provides access to cutting-edge furniture solutions. BLUM aims to empower homeowners, interior designers, and industry professionals with the necessary tools to blend style and functionality in their spaces seamlessly. By fostering a culture of collaboration and creativity, BLUM continues to lead the way in the furniture fittings industry, shaping the future of modern living.

Nadeem spoke about the AgeExplorer® age simulation suit which was on display. He said a new kitchen is usually a big purchase and added that once installed, it’s hard to change. Kitchens last about 20 years on average. So your kitchen should meet your current requirements and those of the future. To predict those future needs, this suit helps. Know today what your requirements might be tomorrow. This is our research tool, he said.

11, May 2024
Mother’s day gifting Ideas by FOREVER LIVING PRODUCTS

Mother's day gifting Ideas by Izzhaar, Rangriti and Designer Shilpi Gupta

This Mother’s Day gift your mum with one of these indulgent skin care and hair care gifts to make her life journey just that little bit easier. These gifts will pamper and make every Mum feel loved when she stay home or away from home.

Bhringraj Hair Fall Control oil: FLP India launched Forever Bhringraj Hair Fall Control oil for Catering to individuals aged 16 to 45. Representing the pinnacle of quality in hair care, this oil is designed to deeply nourish, revitalize, and strengthen hair. Infused with potent natural ingredients celebrated for their ability to enhance hair strength and minimize breakage, Forever Bhringraj Oil offers various benefits.

Aloe Body Wash too is a gentle, powerful cleansing with skin-conditioning aloe. Let the best of what nature has to offer nourish and cleanse your skin with Forever’s new Aloe Body Wash. This sulphate free formula features powerful yet gentle cleansing with skin conditioning ingredients that will wash away dirt and leave your skin feeling soft and refreshed. It’s pH balanced to help retain skin’s moisture and promote hydration. Key ingredient, Aloe Vera, aids anti-aging by promoting moisturizing while vitamins A, C and E nourish and support healthy-looking skin. Their formula features a rich, inviting fragrance of woods, amber and a warm blend of herbs for a scent that is universally appealing. You may notice something a little different about Aloe Body Wash’s unique color.

Deodorant Sprays – Desire by Forever Men and Desire by Forever Women – The Deodorant sprays are the perfect gifting option to your loved ones

Available All FBO’S ( Forever Business Owners )

11, May 2024
IndiaSkills Competition: A gateway for promising career for Karnataka winner in new-age skills

Mustakkhan Bijapur, hailing from Karnataka, has always harbored a dream to revolutionize the way products are designed and manufactured. His zeal to make a tangible impact on technology industry led him to join a vocational training centre in 2019, where he undertook training in mechatronics after completing high school.

While pursuing the training, he learnt about IndiaSkills 2024 – a prestigious pan-India competition organized by National Skill Development Corporation (NSDC), under the aegis of Ministry of Skill Development and Entrepreneurship (MSDE). For him, it was the perfect opportunity to showcase the years of learning he had invested to his craft and represent India on a world stage. He registered for competition on the “Skill India Digital Hub” (SIDH) Portal.

Despite the scarcity of resources, Mustakkhan honed his craft with the tools at hand, a testament to his resourcefulness. These formative years became the loom upon which his character was woven. He possesses an extraordinary ability to extract brilliance from every opportunity that crosses his path.

Determined to prove his mettle, he started training harder for the competition. The training enriched his understanding of the technical competencies such as Node-RED programming, PLC programming, Festo MPS kit programming, networking, and OPC/UA software. He used to do regular training of 8 hours per day through boot camps that provided insights on how these technologies are used in real-world industrial applications.

Putting in all efforts, he bagged the first position in the Industry 4.0 competition at state level which opens the avenues for him to participate on national and international competitions.

The competition took place at Festo India pvt Ltd Bangalore from 4th to 6th March. Around 50 candidates have qualified for IndiaSkills from the state alone. Furthermore, the skills he acquired through the competition played a crucial role in securing a job at Tonbo Imaging India Pvt Ltd, Bangalore.

This year, the competition has seen a significant increase in participation, with representatives from 30 states and union territories competing across 61 skills. This is a notable increase from the previous year, where participants from 26 states and union territories competed across 54 skills in 2021. It indicates a boost in India’s ranking in WorldSkills, enhanced recognition of the country’s talent pool on a global scale and improve employment prospects for youth.

Events like IndiaSkills play a pivotal role in shaping the careers of budding professionals, providing them a platform to exhibit their perfected skills. Moreover, these championships foster collaboration among governments, industries, and academia, bridging the skill gap and preparing youth for the dynamic job market.

11, May 2024
OnePlus strengthens partnership with JioMart Digital

Bengaluru, India, 11 May 2024: OnePlus, the global technology brand, strengthened its partnership with JioMart Digital, one of India’s biggest consumer electronics retail store network, thus extending its range of OnePlus products to retail outlets across India. In line with this effort, OnePlus products will now be even more accessible to consumers across 2000+ cities and towns in India.

With this growing association and given JioMart Digital’s vast distribution network of stores spread across India, OnePlus is poised to expand its presence in tier 3 and 4 cities and towns and beyond, thereby garnering deeper penetration across the country. The partnership will also provide a valuable opportunity for the larger India consumer base to gain first-hand experience of the OnePlus devices and further empowers retailers across India to continue bringing innovative technology nationwide.

Marking the announcement, Ranjeet Singh, Director of Sales at OnePlus India shared, “We at OnePlus have continued to have a long-standing successful retail partnership with the JioMart Digital team. Driven by similar values of delivering the best possible experience to our consumers, this partnership has been instrumental in our journey of expanding our retail presence across India, enriching the lives of our users and strengthening our brand’s connection with them. And we remain committed to continuing this journey together, further strengthening our association with our retail partners thanks to JioMart Digital’s rapidly expanding retail network. As we continue to extend our range of OnePlus products across the Jio Mart Digital store network, we are positive that our community and consumers at large will continue to truly benefit from this opportunity by being able to easily access and gain a personalized experience of our OnePlus devices at their nearest retail outlets.”

11, May 2024
RX India announces 8th Edition of BLECH India slated to happen in May 2025

RX India announces 8th Edition of BLECH India slated to happen in May 2025

India,May 11 2024: BLECH India, the highly focused exhibition dedicated exclusively to sheet metal working, is gearing up for its 8th edition scheduled to take place from 8th to 10th May 2025 at the Bombay Exhibition Centre, Mumbai. Organized by RX India, a leader in B2B trade exhibitions and events, Blech India is a premier platform for businesses to connect, explore market opportunities and access cutting-edge technologies.

Since its inception in 2009, Blech India has been at the forefront of promoting advancements in sheet metal working. The exhibition covers a wide range of sectors, including sheet metal, tube, sections (ferrous and non-ferrous), finished products, components, handling, cutting, forming, automation, robotics, and more. With a focus on driving industry growth and fostering collaboration, Blech India is expected to attract over 15,000 trade visitors from around the globe, along with 250+ international and domestic participants. Previous editions of BLECH India have witnessed participation from leading brands in the metal fabrication equipment market, including Trumpf, Amada, LVD, Hans Laser, Berlin Machine Tools to name a few

Speaking about the exhibition announcement Peter Kumposcht, Managing Director RX India said “We are thrilled to announce the 8th edition of BLECH India, the leading platform for professionals to grow their business and discover the latest trends and technologies in the sheet metal industry. With the metal fabrication equipment market expected to continue to grow rapidly, BLECH India will provide valuable insights and opportunities for businesses to stay ahead in this dynamic industry.”

The exhibition will feature focus segments such as laser cutting & fabrication machines, sheet metal fabrication, forming machines and tools, hydraulic and bending machines, and more.

In addition to showcasing cutting-edge technologies, Blech India aims to address the growing emphasis on sustainability in the metal fabrication industry. With environmental concerns and government regulations on the rise, manufacturers are increasingly adopting sustainable practices. Blech India provides a platform for industry leaders to discuss and explore sustainable solutions for sheet metal fabrication.

As the fastest-growing region in the metal fabrication industry, Asia Pacific holds significant potential for growth, Blech India remains committed to facilitating industry growth and fostering innovation. With the support of RX India’s extensive network and expertise, Blech India is poised to set new standards in the sheet metal working industry.

11, May 2024
Spread Unconditional Love with Rangriti’s Mother’s Day Collection

Spread Unconditional Love with Rangriti’s Mother’s Day Collection

This Mother’s day, Rangriti’s exclusive curation of traditional fusion wear and modish ethnic fad can be the perfect gift for your mother. Each piece of the new Spring Summer collection is speaks grace and elegance that is designed to cherish the unique essence of motherhood. The collection is a treasure trove of mix-and-match, fusion sets, classic masterpieces, dresses, party wear and matching bottom wear, meticulously crafted for the incredible women who have raised us with immense love and affection.

Make this Mother’s day special with Rangriti.

Festive Charm

Make your mothers feel like the queen that they are with Rangriti’s light kurta sets printed in traditional designs in muslin and cotton lurex fabric. These kurta sets are an ideal choice to wear on festivities while adding a touch of style and elegance.

Casual Delight

Our stunning white cambric kurta set and chiffon dupatta with khadi print detail in dotted florals is a testament to a mother’s pure love. This outfit redefines casual elegance, making it wardrobe essential for a minimal but chic look.

Co-Ord Magic

Twin with your mom with Rangriti’s stunning floral print co-ord sets, designed in soft muslin fabric that features sequin embroidery around the neck, or our muslin co-ord set, inspired by the jaal pattern in the beautiful earthy tones, having intricate embroidery and coin neck detailing, both are fashionably coordinated for a perfect look.

11, May 2024
108 Jains drawn from across India broke their one-year, alternate-day fasting, by consuming sugar cane juice

108 Jains drawn from across India broke their one-year, alternate-day fasting, by consuming sugar cane juice

Hyderabad, May 11, 2024: 108 Jains who fasted by eating an alternative day for the past year broke their fasting by consuming sugar cane juice today at Dadawadi Jain Temple at Karwan.

Some of the people who fasted were as old as 86 years and young were just 19

It had more women than men. Some of them have fasted for 35 years.

The ceremony is called Akshay Tritiya Parna Mahotsav. It kicked off yesterday and concluded today.

Earlier all these 108 Jains fasting drawn from across India, including 32 from the twin cities of Hyderabad and Secunderabad were ceremoniously taken in 25 well-decorated chariots in a km-long procession from Saibaba Temple in Gudi Malkapur to Dadawadi Jain Temple Karawan.

Vimlabhai Kochar from Nashik has been fasting by eating alternative days for the past 35 years. Kantha Bhai has been fasting for 16 years. Ugam Bhai Gandhi is an 81-year-old woman who has been fasting for the past 24 years. Kishore Golechs from Secunderabad who is into the cycling business has been fasting for 24 years. Sangeetha Kothari, a 52 years old woman has been fasting for the past 7 years.

Sunitha Vinod, 52 from Nashik has done it for the first time. Krishi Bandari, a 19-year-old girl from Hyderabad has done fasting a second time. Says that fasting has taught her to exercise control over anything we do excessively. It has also taught me a very good discipline in life.

Mahendra Lunawath from Hyderabad who has been fasting for 20 years said it is mind control over food. I decided in mind and I never had any problem in fasting. He urged youngsters and first-timers to start fasting at least once a week. In an era where food is available at the click of a mouse from food delivery platforms such as Swiggy and Zomato, fasting is the only way forward to exercise control over food. We are what we eat. Obesity is on the rise. The best way is to fast at least once a week he said

The fast-breaking ceremony was organised under the guidance of Jain Guru Dr Samkit Muni Ji and two other Jain Monks.

On this day about 2000 Jains from across India such as Nashik, Pune, Jodhpur, Karnataka, Chennai and Hyderabad participated

108 Jains ended their year-long alternate fasting with sugar cane juice disclosed by Swarupchand Kothari, Gautam Chand Dank, Sajjan Gandhi, Annaraj Bafna and Vinod Kimtee, the office bearers of the organising body.

In Jainism, Akshaya Tritiya is important as it commemorates the first Tirthankara, Rishab dev Bhagwan, ending his one-year asceticism (severe self-discipline and avoiding all forms of indulgence) by consuming sugarcane juice poured into his cupped hands. Some Jains refer to the festival as Akashya Tritiya Parna Mahotsav. The ascetic practices include simple living, begging, fasting and ethical practices such as humility, compassion, meditation, patience and prayer. Akshay Tritiya Parna Mahotsav brings to an end to such a year-long strict self-discipline.

Akshay Tritiya Parna Mahotsav was organised by Shri Vardhaman Sthanakvasi Jain Shravak Sangh, Greater Hyderabad

11, May 2024
Rohit Sharma, Indian Cricket Team Captain Continues Brand Partnership with Oakley for 2024

Rohit Sharma, Indian Cricket Team Captain Continues Brand Partnership with Oakley for 2024

India, 11th May 2024: Oakley, the global leader in sports performance eyewear, launched the latest chapter of its powerful and inspiring campaign ‘Be Who You Are’. Fronting the campaign is none other than ROHIT SHARMA, to whose tune, 1.4 billion hearts beat, as he leads India into its fourth World Cup title quest.

This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves.

The new ad celebrates the authenticity, passion, and self-belief of an athlete’s journey, with Rohit leading the narrative on behalf of Oakley. The ad opens with the “HITMAN”, who is in the prime of his career, inspiring future athletes to trust and embrace their inner voice, empowering them to steer decisions and actions in pursuit of excellence. Through Rohit’s iconic presence, the ad depicts multiple scenarios with Rohit motivating these athletes to achieve their goals by being who they are. The campaign aims to connect with the target audience and envelop them in Oakley’s overarching mission to elevate sports and active lifestyle in India.

“At Oakley, we are thrilled to strengthen our partnership with Rohit Sharma and unveil the latest chapter of our ‘Be Who You Are’ campaign. Oakley believes in highlighting both the human side, as well as the sporting side, shining a spotlight not only on the athlete’s talent but also on their role as a leader and positive role model for future generations.” said Sahil Jandial, Senior Brand Business Manager, Oakley India.
Commenting on the campaign, Rohit Sharma shared “Through the ‘Be Who You Are’ campaign, we aim to inspire the next generation of athletes to embrace their authenticity and pursue their dreams with unwavering self-belief, a mantra that has guided me in my journey. Teaming up with Oakley, our goal was to bring alive the message, that it’s not just about chasing victories on the field for an athlete, but about conquering any terrain, in any arena, and any sport, simply by being true to themselves.”
In the latest campaign, Rohit is seen sporting the brand’s newly launched eyewear – Sphaera and Bisphaera, offering the most extended field of view yet. Made by and for contenders, both eyewear are set to make a statement at upcoming Olympics 2024. Tailored to meet the rigorous needs of athletes, these eyewear styles bring together the best elements from Oakley’s diverse sports lineup. Coined Oakley’s most forgettable eyewear yet, the frames provide an almost weightless feel when worn.