Switzerland Tourism unveils new logo

After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era is
dawning. Instead of a mere logo, Switzerland is for the first time adopting a comprehensive
tourism brand world with “Switzerland”. ST presented this today in Geneva and is now taking
the new image out into the world. The new, digital and modern brand world stands for
Switzerland’s long-standing tourism promise: nature, hospitality and reliability.
In 1995, the venerable “Swiss Transport Center SVZ” became today’s national tourism marketing
organization Switzerland Tourism. At the same time, the common image of tourism in Switzerland was
created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the well-known
and popular symbol for Swiss tourism advertising for a generation. For many years, not only the then
new marketing organization ST, but also a number of industry organizations, destinations and service
providers promoted Switzerland’s tourism offerings with the same logo. The gold flower has
accompanied an entire generation and is now associated with tourism in Switzerland by the Swiss
population and many guests.

“Switzerland” – a sharpened brand
Today, almost 30 years later, the requirements for a brand are completely different than they were in
the 1990s. ST has therefore decided to create a new, unique and recognizable digital Swiss brand
worldG. For the first time in the history of Swiss tourism advertising, a pure logo is now becoming a
complete brand world. In the future, Swiss tourism promotion will not only promote the destination, but
will also accompany tourists on their entire journey, from inspiration to travel planning.
“Switzerland” – exclusively in English – is the logical basis for the brand of Switzerland as a holiday
and travel destination, and stands for the global tourism promise to all guests of Switzerland about
nature, our hospitality and the reliability of Switzerland as a travel destination.
Instead of the letter T, a Swiss cross in the “Switzerland” brand symbolizes the trustworthy origins and
radiates the optimism of the Swiss destination. But the symbolic cross goes far beyond just a national
flag: it was expanded and given a so-called “color tone” of five different shades of red, a symbol of
modernity, diversity and independence.

Brand for the entire tourism sector in Switzerland – for a new generation
The idea from the founding days of the Goldflower is proudly carried forward and perfected.
“Switzerland” stands for all hosts in Switzerland. In this sense, ST enables its members and partners
to provide orientation and create trust. The new, comprehensive brand world offers countless
possibilities on all channels, now and in the future. The new brand will be designed and implemented
gradually worldwide with immediate effect – both in all ST markets and across the entire tourism
industry. The complete transition to the new brand world is likely to take a few months. Martin
Nydegger, Director ST, is pleased: “The Gold Flower defined an era for a generation of tourism
professionals. The Switzerland brand conveys trust, has a modern design and is forward-looking for
another generation.

The new tourism brand is being closely watched throughout Switzerland and will represent
Switzerland far beyond tourism, including internationally.

The new brand identity was developed together with the Zurich branding agency MADE Identity.
When developing “Switzerland”, MADE focuses on three main areas. On the one hand, the brand
should become more visible and noticeable internationally through a consistent one-brand strategy. In
addition, the brand should have maximum impact digitally, tactilely and spatially. And finally,
“Switzerland” as a brand should be able to accompany guests through the travel experience: from
advertising, to the experience, to the souvenir.

Tata Communications Continues To be Recognised for 11th Straight Year in Gartner Magic Quadrant

Mumbai, INDIA- 2nd May 2024 – Tata Communications, the global commtech (communications
technology) player, proudly announces that it has been recognised as a Leader in the 2024 Gartner® Magic
Quadrant™ for Global WAN Services for the 11th consecutive year. The evaluation from Gartner was based
on specific criteria that analysed the company’s overall Completeness of Vision and Ability to Execute.

During the course of the year, to enable global enterprises to become more resilient and future-ready, Tata
Communications empowered them to deliver elevated customer experiences — through enhanced
network performance, flexibility and availability. It also introduced new and innovative solutions like IZO™
Multi Cloud Connect and a ‘zero-base bandwidth’ option for WAN links. Furthermore, it provided
enterprises with the fastest and flexible ways to modernise their network with Cloud-Connect enabled,
‘Bandwidth-on-Demand’ offering speed, convenience and cost efficiency on a pay-as-you-go model. Finally,
Tata Communications further strengthened its internet services with proactive security at both enterprise
and branch levels.

“We appreciate this recognition by Gartner for the eleventh consecutive year and remain focussed to
deliver ‘future ready’ networks for delightful customer experiences. As the pace of innovation accelerates
towards the next generation of connectivity, we will continue to provide flexible network options that
serve a diverse spectrum of business requirements,” said Genius Wong, Executive Vice President – Core
and Next-Gen Connectivity Services & Chief Technology Officer. Adding, “Tata Communications leverages
its investments in innovation, contextual knowledge, and expertise in next-gen technologies to develop a
digital fabric of solutions which helps our customers realise their aspirations.”

As per the report, providers in the Leaders quadrant are performing well and maintaining a stable
organisation, with a clear vision of market direction. They deliver comprehensive portfolios of quality
network services across the broadest geographies and address the global networking needs of a broad
range of enterprises in terms of size, geographic distribution and vertical industry. Leaders shape the
direction of the market by extending their coverage, developing new class-leading capabilities and
commercial models, and deploying them at scale. According to Gartner, Leaders execute well against their
current vision and are well positioned for tomorrow.

LPU organized 2nd International Conference on Networks, Intelligence and Computing

Jalandhar: The School of Computer Application at Lovely Professional University (LPU) organized its 2nd International Conference on Networks, Intelligence, and Computing (ICONIC-2024) at the Shanti Devi Mittal Auditorium. Organized as Bartik 100, the conference marked the 100th birth anniversary of Jean Bartik, who was one of the original six programmers for the ENIAC- the first computer of its kind. She began work at the University of Pennsylvania, first manually and then using ENIAC to do so. Bartik and her colleagues developed and codified many of the initial fundamentals of programming while working.

Held in hybrid mode, the conference provided a common platform for scientists, researchers, academicians, industrialists, and students to assimilate the knowledge. LPU’s Pro-Chancellor Smt. Rashmi Mittal inaugurated the conference by releasing an abstract book. On this occasion, Mrs Mittal was accompanied by LPU’s Vice-Pro Chancellor Prof Dr. LR Gupta, and Austria’s Prof Dr Radu Prodan from the Institute of Information Technology, University of Klagenfurt.

The released book contains briefs about various computer applications that are to help the global society in innumerable ways. Some of the topics relate to predicting diabetes early; smart parking systems; lung infection prediction; malware detection, enhancing cyber security; recognizing human activity in ATMs; reality in breast surgery education; multiple eye diseases; hearing loss; and, many more

Dr Radu addressed the conference as a keynote speaker. While talking with the hundreds of students attending the conference from across India, Dr Radu talked about sustainable computing by illustrating all about new developments in information technology. A PhD in Computer Science from the University of Innsbruck, Dr Rado’s current research interests include parallel and distributed systems, cloud computing, high-performance scientific computing, and software tool optimization.

Prof Dr L R Gupta desired a definite road map for students to make them future-ready. He hinted that the biggest challenge before all is to standardize norms and regulations for generative AI (Artificial Intelligence) modes.

It was also shared that presently we all live in a digital world estimated to host around 4.5 billion Internet users and 10 billion of mobile connections 2.5 billion of data every day. Managing and extracting value from the sheer amount of raw data requires deep software analysis. The talks provided an overview on optimizing system software support for extreme-scale data processing applications. The focus stayed on social media, entertainment and streaming, engaging billions of people expected to grow to 4.41 billion in 2025.

Marriott Bonvoy Unveils Exclusive Resort Escapes Offer

India, 2nd May 2024: Marriott Bonvoy, the award-winning loyalty program by Marriott International is excited to announce the ‘Resort Escapes’ promotion offering travellers rewarding benefits ahead of the holiday season. Whether you’re seeking the serene embrace of a mountain retreat or the captivating allure of a beachside escape, our selection of 45 hotels spans over 20 breathtaking destinations throughout South Asia, offering travellers the best deals and a host of unforgettable experiences.

With Marriott International’s diverse portfolio nestled amidst nature’s most captivating landscapes, the offer aims to invite travellers to embark on a journey of discovery and relaxation with the best limited-time deals.

Encompassing over 20 captivating locations, from Dehradun to Goa and Jaisalmer to Shillong, each destination promises unparalleled experiences and deep rejuvenation. Through this campaign, Marriott Bonvoy is poised to offer compelling deals that cater to various categories and needs of travellers be it- a solo lover of wanderlust to families and friends catching up on the good times, or couples in search of a romantic getaway.

The package entails:

· Daily hotel credit up to INR 2,000 per stay at select Marriott properties.

· Daily buffet breakfast

· A bucket of beer or a bottle of wine

· 20% discount on spa treatments

· Curated experiences at the hotel/ resort

· 50% savings for kids under 12 years of age

· *Earn 1000 bonus points per stay for Marriott Bonvoy® HDFC Bank credit card holders

Embark on a journey to a picturesque paradise at Courtyard by Marriott Mahabaleshwar, nestled atop the Sahyadri mountain range of Maharashtra. Offering an unparalleled escape for those craving luxury and serenity, our resort boasts breathtaking views of lush green valleys and mist-covered hills from its exquisitely appointed rooms, suites, and private pool villas. Whether you’re indulging in holistic spa treatments, venturing out to explore the surrounding beauty through trekking, strawberry picking, and nature walks, or looking for a special picnic in nature, Courtyard Mahabaleshwar is dedicated to crafting unforgettable experiences, where each moment is carefully curated just for you.

The resort campaign is catering to families and couples who are increasingly seeking properties that offer a multitude of amenities within their premises. With the changing seasons, these demographics are naturally inclined towards resort destinations. Whether it’s the summer break or school vacations, resorts provide an ideal escape for families, while couples seek out destinations year-round.

Statiq Selects Dassault Systèmes’ 3DEXPERIENCE Works to Accelerate the Development of EV Charging Infrastructure in India

Dassault Systèmes(Euronext Paris: FR0014003TT8, DSY.PA) today announced that Statiq, India’s largest EV charging network, is using Dassault Systèmes’ 3DEXPERIENCE Works to develop reliable, accessible, and affordable EV charging infrastructure in India. Statiq can focus on developing innovative solutions to accelerate India’s transition to sustainable mobility.

This adoption is driven by Statiq’s need to overcome product development, design, and production-related challenges such as the lack of revision control and design validation, the lack of a single platform for multi-stakeholder collaboration, and difficulty in data segregation, tracking, and retrieval.

The use of 3DEXPERIENCE Works on the cloud helped Statiq in the rapid design, development, and review of EV charging solutions tailored for diverse customer requirements.3DEXPERIENCE Works is a portfolio of applications on Dassault Systèmes’ 3DEXPERIENCE platform, for SOLIDWORKS customers and small and mid-sized companies. The powerful and intuitive 3D product development solutions helped Static design and engineer engaging product experiences, and significantly reduced product development lifecycles by doing away with the need for extensive physical prototyping and testing.

Leveraging the 3DEXPERIENCE platform’s ready-to-use applications, the team seamlessly collaborated digitally, significantly reducing task completion time by 60%. With access to a data repository on the cloud, Statiq was able to streamline the data segregation process and share non-CAD data along with designs. The collaborative working environment offered by the platform enabled multiple stakeholders operating across time zones and locations to work in sync. Inbuilt revision control made multiple CAD iterations possible in real time, and the accuracy of the 3D models significantly reduced turnaround time and fabrication rework by identifying potential issues early on.

The mission of Static is to revolutionize the EV charging experience in India by building a network strong and reliable enough to usher in a new era of sustainability. The company envisages an India where a climate-conscious public leverages electric vehicles without compromising convenience or affordability. Statiq, through its range of products, aims to raise the bar of the EV charging ecosystem in India by improving accessibility to the future of mobility.

“3DEXPERIENCE Works on the cloud helped increase visibility and efficiency across processes, resulting in rapid product development and reduced operational costs. By leveraging the power of the cloud, enterprise-wide collaboration and data management have become seamless. This has streamlined our product lifecycle management process and significantly reduced market time for our range of affordable EV charging solutions,” said Vasu Goel, R&D Lead, Statiq.

“3DEXPERIENCE Works offers a virtual environment to design and develop engaging product experiences with powerful, intuitive 3D solutions accessible to any business. Leading engineers and designers trust our ready-to-deploy portfolioon the cloud to create, collaborate and deliver innovative products tailored to their clients’ requirements. Statiq has access to a wide range of easy-to-use applications that can help in the development of cutting-edge EV charging solutions that are accessible, reliable, affordable, and part of India’s transitional journey to sustainable mobility,” said Deepak NG, Managing Director India, Dassault Systèmes.

The Yoga Institute announced Free Access to the Samattvam Yoga OPD in Honor of Dr. Jayadeva Yogendra’s Birth Anniversary

2nd May 2024 The Yoga Institute, Santa Cruz, Mumbai. The Yoga Institute, the world’s oldest organized center for yoga, announced that the “Samattvam” Yoga OPD which was previously available at a nominal fee, would now be offered to the public for free. This announcement was made in honor of the auspicious occasion of Dr. Jayadeva Yogendra’s birth anniversary on 27th April 2024. The Samattvam Yoga OPD initiative was launched in 1984 and has since conducted more than 2500 sessions. These sessions have treated more than 75000 patients. With the removal of the nominal fee, The Yoga Institute aimed to make the transformative benefits of yoga more accessible to everyone. This was an integral objective of Dr. Jayadeva Yogendra’s vision of promoting access to Yoga and its manifold benefits to every member of society.

The Yoga OPD “Samattvam” offered a bouquet of holistic health and wellness services such as personalized medical consultations, individualized yoga consultations with experienced instructors, kriya, pranayama, and asana sessions. Sammattvam focused on holistic well-being, curated sattvic diet plans, in-depth lifestyle practices for stress management, measurement of vital body parameters, and overall health enhancement. With this initiative, The Yoga Institute sought to promote a healthier and happier community empowered with the knowledge and tools to incorporate yoga into their daily lives. In memory of Dr. Jayadeva Yogendra’s birth anniversary, The Yoga Institute invited everyone to experience the transformative power of yoga through the “Samattvam” Yoga OPD, now offered free of charge.

Dr. Hansaji Yogendra noted that making ‘Samattvam’ accessible to all was a fitting tribute to the humanitarian ethos and memory of Dr. Jayadeva Yogendra, who had dedicated his life to selfless service by advancing the practice and understanding of yoga. This version of Samattvam allowed the profound benefits of Yoga to become accessible to everyone.

Dr. Hansaji Yogendra is the Director of The Yoga Institute, Mumbai, and a globally acclaimed spiritual guru, wellness mentor, and thought leader. Her words, ideas, and life-long body of work in Yoga, wellness, and mindfulness have been the source of powerful change in countless lives. Dr. Hansaji J. Yogendra has been honored with the Bharat Gaurav Award at the UK House of Commons in the British Parliament in London for extraordinary contribution to, and excellence in, the field of yoga.

She has conducted more than 100,000 yoga sessions and has been honoured with the Prime Minister’s Award for her contribution to the field of Yoga. Dr. Hansaji has a prolific and commanding online presence on various social media platforms which connects with millions of viewers worldwide. She is also a published author and writer. She is on the board of numerous national and international committees devising yoga syllabi and yoga policy. Dr. Hansaji Yogendra has designed health systems, special techniques, health camp programs, and well-being modules that cater to a wide range of people across age, ethnicity, and gender. Her life is an example of commitment to social well-being. An epitome of grace and wisdom, she is a global symbol of peace, balanced living, and yogic living.

The Yoga Institute was established in 1918 by the venerable yoga guru Shri Yogendraji, also known as the Father of the Modern Yoga Renaissance. The Yoga Institute celebrated its centenary milestone on 25 December 2018. The 100th anniversary celebration of the Institute was attended by Shri Ramnath Kovind – Ex-President of India, M. Venkaiah Naidu – Ex- Vice President of India. Under the leadership of Dr. Hansaji J. Yogendra’s guidance, The Yoga Institute, Mumbai was awarded the Prime Minister’s Award, by the Honourable Prime Minister Shri Narendra Modi in 2018.

The Yoga Institute is a non-profit organization and the oldest organized center for Yoga in the world. The Institute has a diverse legacy of pioneering work in the field of yoga such as the “householder yoga” movement, several social initiatives such as Annam Brahma (free meals for the underprivileged), free medical health camps, blood donation drive, wellness and mindfulness programs, yoga for armed forces and police, holistic health programs, yoga programs for the municipal and western railway staff, wellness programs and much more.