20, Apr 2024
5 Creative Ways to Use LUVIH in Home Decor
In the world of interior design, where trends come and go, LUVIH stands as a beacon of innovation, offering a unique blend of elegance and modernity. With its Haute Matte texture and near-zero reflectivity, LUVIH redefines the concept of sophistication in home décor. From accent walls to kitchen countertops, LUVIH’s versatility and durability make it the perfect choice for adding a touch of luxury to any space.
1. Statement Accent Walls:
LUVIH’s matte finish lends itself perfectly to creating statement accent walls that exude style and sophistication. Whether you opt for a bold color or a subtle texture, LUVIH’s anti-fingerprint technology ensures that your accent wall remains pristine, allowing it to serve as the focal point of any room.
2. Sleek Kitchen Countertops:
Upgrade your kitchen with sleek and stylish LUVIH countertops that offer both form and function. With their satin smooth touch and high scratch resistance, LUVIH surfaces are not only beautiful but also practical, making them the perfect choice for busy kitchens where durability is paramount.
3. Modern Cabinet Doors:
Transform your kitchen or bathroom cabinets with LUVIH’s modern cabinet doors, which feature a hi-abrasion resistant matte finish that adds a touch of sophistication to any space. With a wide range of colors and thicknesses to choose from, you can customize your cabinet doors to suit your personal style and design preferences.
4. Attractive Furniture Accents:
Add a touch of chic sophistication to your furniture pieces with LUVIH laminates, which boast a super-hygienic matte finish that is both stylish and practical. Whether you’re updating a coffee table, sideboard, or shelving unit, LUVIH’s matte surfaces offer endless possibilities for creating stylish and functional furniture accents.
5. Striking Decorative Wall Panels:
Create striking focal points in your home with LUVIH’s decorative wall panels, which offer a compact solution for adding texture and visual interest to any space. Pair these panels with LUVIH’s matte edge bands for a seamless and sophisticated finish that elevates the aesthetics of your home décor.
In essence, LUVIH represents the epitome of elegance and innovation in home décor, offering a range of surface solutions that are as beautiful as they are functional. With its timeless appeal and enduring quality, LUVIH is sure to make a lasting impression in any space, transforming ordinary rooms into extraordinary works of art.
- 0
- By Rabindra
20, Apr 2024
Equirus Welcomes Amit Arora as Chief Operating Officer and Managing Director
Mumbai, India – Equirus, a leading financial services company,announces the appointment of Amit Arora as its new Chief Operating Officer (COO) and Managing Director. Amit joins Equirus with a distinguished track record of leadership and success in the financial sector, marking a significant addition to the company’s executive team.
With extensive experience in senior leadership roles, including his tenure as CEO of Sharekhan BNP Paribas Financial Services Pvt Ltd where he demonstrated exceptional leadership in steering the NBFC and loan business of the groupto new heights. With a total experience of more than 29 years in the financial services domain, Amit brings a wealth of knowledge and expertise to Equirus. His proven ability to drive business growth and operational excellence will be instrumental in advancing Equirus’s strategic objectives and fortifying its position as a trusted financial partner.
“We are delighted to have Amit Arora join Equirus as our new Chief Operating Officer and Managing Director,” said Ajay Garg, Founder and Managing Director at Equirus. “Amit’s proven track record of success and deep industry knowledge make him an invaluable addition to our team. His appointment reflects our commitment to driving forward our expansion initiatives and delivering exceptional value to our clients.”
Amit’s leadership will play a critical role in guiding Equirus’s strategic initiatives and operational functions. His appointment reflects the company’s focus on innovation, client-centricity, and long-term value creation.
“I am honored to join Equirus, a company known for its commitment to excellence and innovation in financial services,” said Amit Arora. “I look forward to working closely with the Equirus team to drive operational efficiency, foster a culture of collaboration, and deliver exceptional value to our clients and stakeholders.”
Amit’s appointment comes at an exciting time for Equirus as the company continues to pursue strategic growth opportunities and expand its presence in the financial services industry. His leadership will further strengthen Equirus’s position as a trusted financial partner to its clients and stakeholders.
20, Apr 2024
Embark on a melodious journey of love and light
India, April 20, 2024 – Seasons, the dynamic pop rock band hailing from Delhi, has released their latest original single, “Farishta.” This captivating track, released on April 11, 2024, captures the band’s signature blend of infectious rhythms, soul-stirring melodies, and heartfelt lyrics.
Formed in 2015 during the college days of founding members Dhritiman (lead singer) and Teerthankar (backing vocals/lead guitarist), Seasons has emerged as a powerful voice in the Indian music scene. Featuring Sanidhya on keyboard, Taara on drums, and Abhishek on bass, the new release “Farishta,” mixed and mastered by Ssameer at Rhythm Solutions, strikes a poignant chord with its celebration of love.
“Farishta” is more than just a song; it’s a love letter to the guiding lights that help us traverse the darkest tunnels of life. Dhritiman describes it as a tribute to those who, like angels, bring light and solace when we need it most. The song will resonate with anyone who has experienced the warmth of unconditional love.
“The story behind each of our songs is quite unique,” says Dhritiman. “While our last release, ‘Teri Nazar,’ represented the fresh sound of an early spring morning, ‘Farishta’ embodies a late spring/early summer vibe. It’s a song that can be interpreted in multiple ways, but at its core, it’s about love in all its forms.”
Teerthankar adds, “‘Farishta’ is a song that embodies the essence of love and hope. Musically, it is a seamless blend of genres, incorporating elements of pop, rock, acoustic, and modern electronic soundscapes.”
In addition to their latest release, Seasons has won hearts of audiences with previous hits such as “Kaise Kahun,” “Waqt,” “All Day All Night,” and “Jolise Jolibo.” Their love for different kinds of music inspired Seasons to create “Bondhu Reh,” blending Bengali and Assamese folk styles. This song became earned them global recognition after being featured in the documentary “Noor Islam” and shown at top film festivals. Seasons then worked with the popular singer Prakash Jaiswal for “Naam Hi,” a song that combined their talents and showed their ability to mix different musical styles.
Beyond the recording studio, Seasons truly comes alive on stage, mesmerising crowds in cities throughout India with their electrifying live performances.
20, Apr 2024
Unveiling Fame Garden and ‘Privé by Fame
India, Mumbai, 20 April 2024 – Get ready for a culinary adventure like no other as Fame Garden and Privé by Fame, The Beatles’ latest culinary gems, prepare to grace the vibrant heart of Hiranandani Gardens Powai. With their grand opening on 19th April 2024, Fame Garden and Privé by Fame are poised to revolutionize Mumbai’s culinary landscape. Nestled against the tranquil backdrop of Powai Lake, these culinary havens beckon patrons to immerse themselves in a haven of culinary delights and sophisticated charm.
Prepare to embark on a gastronomic journey crafted by Head Chef Victorian, paying homage to global flavors while celebrating local ingredients. From tantalizing appetizers like Smoked Feta Spanakopita and Marinated Olives & Whipped Feta to savory delights such as Greek Bougiourdi and Shrimp Brulee, each dish is a testament to Chef Victorian’s culinary expertise and creativity.
Fame Garden and Privé by Fame promise an exclusive dining experience fit for discerning connoisseurs. Indulge your palate with culinary masterpieces such as the Prosciutto e Rucola pizza and the Seabass Mimosa, meticulously crafted to elevate your dining experience to new heights.
Commenting on the soon-to-launch eateries, Sachiin Joshi, Owner of Fame Garden and Privé by Fame at The Beatle, expressed his excitement, saying, “It is with immense pleasure that we announce the impending arrival of our culinary oasis in the vibrant heart of Hiranandani Gardens Powai. With their grand opening on the horizon, Fame Garden and Privé by Fame are poised to revolutionize Mumbai’s culinary landscape. Join us as we prepare to unveil Fame Garden and Privé by Fame, where culinary excellence meets unparalleled ambiance, and every meal is a journey to be savored and cherished.”
Adding further to this, Soumik Roy, General Manager of The Beatle, remarked, “We are thrilled to unveil the culinary marvels that await at Fame Garden and Privé by Fame. Our menu is a symphony of flavors, meticulously crafted to delight the senses and elevate the dining experience. From the tranquil shores of Powai Lake, Fame Garden and Privé by Fame are not just restaurants; they’re celebrations of culinary artistry and passion. We are delighted to share our passion for food with the discerning palates of Mumbai, inviting them to join us on a journey of gastronomic delight, where every dish tells a story and every moment is cherished.”
With its unique blend of sophistication, charm, and culinary excellence, Privé by Fame and Fame Garden is poised to become the crown jewel of Hiranandani Gardens Powai by offering:
Exquisite Culinary Creations: Fame Garden and Privé by Fame offers a diverse menu curated by Head Chef Victorian, featuring a fusion of global flavors and local ingredients, promising an unforgettable dining experience.
Unparalleled Ambiance: Nestled against the serene backdrop of Powai Lake, Fame Garden and Privé by Fame provides a tranquil retreat from the urban hustle, inviting guests to savor every moment in a sophisticated yet welcoming ambiance.
Exclusive Dining Experience: Fame Garden and Privé by Fame caters to Mumbai’s elite, offering an exclusive enclave where luxury meets culinary excellence, promising an indulgent experience like no other.
20, Apr 2024
Reflektionz, a Cultural Fest for Intercollegiate Optometry, Brings Together 355 Students
Bangalore, April 20, 2024: Sankara College of Optometry, Bangalore hosted ‘Reflektionz’, a National Intercollegiate Cultural Festival at the Sankara Eye Hospital Campus. A total of 355 students from optometry colleges across Karnataka, Telangana, Andhra Pradesh, Tamil Nādu & Puducherry have participated in the festival.
Themed ‘Multiculture’, to rekindle the joy of imagination among the participants, the 11th Year of Reflektionz, through the 2-day event provided 355 students with a platform to showcase their talent through 17 literary, cultural and performing arts events across 4 stages.
Sankara College of Optometry would like to thank the Platinum sponsor Ben franklin, Gold sponsor Sri Ganesh Enterprises and Lenskart, and friends of festival Essilor, India Pvt. Ltd. for their generous support in making our annual cultural fest a resounding success. Through their sponsorship, they have not only demonstrated their dedication to education and cultural enrichment but have also empowered us to create an event that celebrates diversity, creativity, and talent. Their contribution has enabled us to provide a platform for students to showcase their skills and express their unique voices, thereby fostering a vibrant atmosphere of cultural exchange and learning.
Dr Renu M, Vitreoretinal surgeon & Ocular oncologist encourage the students by sharing her words, that “success is not only about academic or professional accomplishments. It is about having the resilience to face challenges and the courage to dream big”. She also mentions that “success is not a destination, it’s a journey. It’s essential to make every moment count, believe in yourself, believe in your abilities, and never give up”.
Professor Aditya Goyal, Principal, Sankara College of Optometry said, “We have been pleasantly surprised by the enthusiastic response to the event. Students from different states have added much-needed vibrancy to the proceedings. We feel that this edition has reignited the pride of being Indian and brought a greater sense of harmony and brotherhood. This intercollegiate optometry festival has provided a real-life learning platform for our students who were involved in the planning and execution of the event.
At the inaugural of the festival Mr Kuberan, Chair of YUVA vertical, CII Young Indians, shared, “Students need to participate in extracurricular activities which will help build their confidence and career. Added by saying winning is not the ultimate goal rather these variety of cultural events bring out the creative energy in the students.”
The valedictory function had Ms. Poornima Sankar, Founder of Suryaforlife and Bharatanatyam Artist, who shared her journey of college time where she participated in such extracurricular activities, helped her follow her passion and choose her profession as Bharatnatyam artist. Another chief guest Dr. Hiral Divyansh, Occupational Therapist & Founder of Rise & Shine, encouraged students with her motivating speech. Professor Aditya Goyal handed over the rolling trophy to Nethradhama School of Optometry, Bangalore as the perfect curtain downer for the event. Dates for the next Reflektionz 2025 were announced as the 25th and 26th of April.
20, Apr 2024
Breakthrough Treatment Options Offer Hope for Hemophilia Patients
Dr. Vikas Dua, Principal Director & Head – Pediatric Hematology, Oncology & Bone Marrow Transplant, Fortis Hospital Gurugram
Hemophilia meaning love (philia) of blood (hemo) has been referred to as the disease of the kings,” as is often described in the descent of Queen Victoria of England. Haemophilia affects 1 in 10000 live births. The disease is of two kinds-Hemophilia A and B. Hemophilia A is more prevalent (80% to 85% of the total haemophilia population) than haemophilia B.
Hemophilia is usually an inherited condition and is caused by the congenital deficiency of clotting factors in the blood. As a result, your blood doesn’t clot properly causing prolonged and excessive bleeding after minor trauma or sometimes even spontaneously. Haemophilia A and B are caused by a deficiency of factors 8 and 9 respectively.
The diagnosis combines an index of suspicion due to a family history of bleeding, clinical manifestation, as well as laboratory testing. Your doctor does a simple test of PTT, mixing study and factor assays and confirms the diagnosis. Hemophilia is diagnosed if the factor activity is less than 40% of normal factor activity. The disease is categorised into mild, moderate and severe forms by quantification of factors activity done in a good laboratory and interpreted by an expert.
Both haemophilia A and B are inherited via an X-linked recessive pattern which means all the males carrying the affected gene will have the disease and 100% of females born from affected fathers will be carriers. Affected men have affected sons and carrier daughters. Carrier females have a 50% chance of affected sons and a 50% chance of carrier daughters. Up to a third of haemophilia cases happen sporadically which means that there is no evidence of the in family history
The haemophiliac kid can present at varying stages based on their severity as joint swelling (knee, elbow, ankles commonly), oral bleeding, skin bleeds, prolonged bleeding following tooth extraction or tonsillectomy or post-surgery and major bleeds such as brain bleeds, and abdominal bleeds. Repeated bleeding affects the day-to-day quality of life and causes arthropathy or destroys the joints permanently and should be dealt with as a matter of importance.
While performing pain management, one should avoid aspirin and take painkillers with doctors’ guidance as chances of bleeding may increase. All vaccinations to be given intramuscularly should be given by experts or avoided. The haematologist’s advice is PRICE therapy in case of a bleeding episode known acronym for Protect the joint, Rest, ice application, compression, and elevation. Immobilization of painful joints, early initiation of physical therapy and exercise program, maintaining strength, and preventing further injury by gait training patients go hand-in-hand. The treatment is fulfilling the deficiency that nature has bestowed i.e. urgent factor replacement. These are intravenous drugs given as a replacement basis as and when required or prophylactic to avoid joint bleeds. There are also newer subcutaneous once-a-month injections available, Emicizumab that has changed the life of haemophiliac kids.
Overall, haemophilia is an inherited condition. The median life expectancy with care and prophylaxis is reaching normal values. Adequate counselling, genetics opinion, and haematologist consultation are needed. In case of family history, be alert for testing during pregnancy. If your child is haemophilia consult an expert haematologist, always carry factor backups for emergencies with adequate storage, have appropriate peri-procedural consultation, screening for “inhibitors”, and adequate and planned follow-ups. Gene therapy for haemophilia has progressed remarkably and could soon become a reality.
20, Apr 2024
White Lion Systems Pvt Ltd. Celebrates 10th Anniversary Milestone with Momentous Headquarters Gathering
Surat, April 2024 – White Lion Systems Pvt Ltd. (WSPL) marked a significant milestone today as it commemorated its 10th anniversary with a grand gathering of the entire team at its headquarters in Surat. The event, held on April 11th, 2024, was a moment of reflection, celebration, and anticipation of the journey ahead.
Introducing Mr. Lion: The Symbol of Strength and Leadership
In conjunction with the anniversary celebration, WSPL proudly introduced its new brand mascot, Mr. Lion. Symbolizing strength, leadership, and resilience, Mr. Lion embodies the company’s ethos and commitment to excellence.
Unveiling “Switch – A Story of Culture”
As part of its ongoing commitment to nurturing a vibrant organizational culture, WSPL unveiled “Switch – A Story of Culture”, an engaging narrative depicting the journey of a new employee’s integration into the company culture. This initiative underscores WSPL’s dedication to fostering a welcoming and inclusive work environment.
Introducing Master Catalogue and Expansion Plans
In a move to showcase its comprehensive range of offerings, WSPL unveiled its Master Catalogue on this special occasion. Additionally, the management team announced the introduction of two new verticals:
· White lion Projects: Catering to bulk and premium projects for builders and construction firms.
· White lion Enterprise: Offering tailor-made solutions for the hospitality, entertainment, education, cinema, and healthcare sectors, as the company structure transitions to the White Lion Retail Vertical.
Innovative Product Solutions for Hospitality Industry
WSPL also generated excitement with the reveal of innovative product solutions tailored to the hospitality industry’s needs. These solutions feature state-of-the-art automation systems addressing vital energy monitoring, central monitoring, and program controller requirements, aimed at offering efficient and sustainable solutions.
Reflecting on the past decade, Vishal Kukadiya, Director of Sales and Marketing, commented, “We’ve witnessed challenges, but the current wave of urbanization and infrastructural development in India has underscored the growing demand for home and residential automation. Favorable government policies have buoyed industry prospects, aligning with our belief that automation is not just a luxury but a lifestyle necessity, ensuring the safety and well-being of our loved ones. Despite this, there remains a gap in understanding the importance of automation among the majority, fostering a competitive yet promising market outlook.”
Digant – CMO of White Lion Systems Pvt. Ltd., shared his perspective, saying, “As we celebrate this remarkable milestone, we are filled with gratitude for the journey that has brought us to this point. Our commitment to innovation and customer satisfaction remains unwavering as we embark on the next phase of growth. With our expanded offerings and dedication to excellence, we are poised to continue leading the smart home automation industry.”
The 10th-anniversary celebration reflects WSPL’s commitment to innovation, excellence, and customer satisfaction. As the company looks ahead to the next decade, it remains dedicated to delivering cutting-edge solutions and driving positive change in the industry.
20, Apr 2024
Blaupunkt Unveils Next-Gen Earbuds in revolutionizing audio with BTW300
Hyderabad 20th April 2024: Blaupunkt, a pioneer in German audio technology, has unveiled its latest product, the Blaupunkt BTW300 Moksha Platinum earbuds, marking the dawn of a new era in earbud technology. Departing from conventional ANC, Blaupunkt introduces Hybrid ANC, a fusion of Environmental Noise Cancellation (ENC) and Active Noise Cancellation (ANC), offering unparalleled noise filtration and intelligence. With a staggering sound filtration capability of up to 42dB, these earbuds set a new standard in noise cancellation, surpassing traditional ANC earbuds by a significant margin.
Hybrid ANC empowers users with selectable levels of filtration, catering to diverse environments and preferences. The Blaupunkt BTW300 Moksha Platinum provides three distinct ANC modes: Full Hybrid ANC for complete isolation, Transparent Mode for situational awareness, and ANC Off Mode for natural sound perception. This level of control ensures an immersive audio experience tailored to individual needs, whether indoors or outdoors.
Equipped with six Clear A.I. microphones, the Blaupunkt BTW300 Moksha Platinum delivers exceptional voice clarity and noise reduction. These advanced microphones work in tandem with the Hybrid ANC technology to eliminate ambient noise, ensuring crystal-clear conversations even in noisy environments.
Driving the Hybrid ANC technology is the revolutionary 22nm HIFI-5 DSP Chip, a breakthrough in audio processing. This compact yet powerful chip enables instant identification and filtration of noise, essential for the seamless operation of Hybrid ANC. Additionally, it enhances power efficiency, resulting in extended playtime and faster charging.
Beyond its groundbreaking technology, the Blaupunkt BTW300 Moksha Platinum boasts a plethora of features aimed at enhancing the user experience. From BlinkPair technology for effortless pairing to Turbo Volt Charging for rapid battery replenishment, these earbuds redefine convenience and performance. With up to 60 hours of playtime on a single charge, users can enjoy uninterrupted listening for extended periods.
Adding to its appeal is the elegant design in Matte Black, which distinguishes it from conventional earbuds with its premium and sophisticated appearance. Crafted with meticulous attention to detail, these earbuds exude understated elegance and timeless style, elevating the user’s aesthetic experience.
Backed by Blaupunkt’s century-long legacy of innovation and excellence, the BTW300 Moksha Platinum embodies German engineering at its finest. Renowned for reliability, durability, and superior audio quality, Blaupunkt products are trusted by users worldwide. Each Blaupunkt device is meticulously crafted using the finest materials and cutting-edge technology, ensuring unmatched performance and longevity.
Blaupunkt BTW300 Moksha Platinum earbuds represent a paradigm shift in audio technology, offering unrivaled noise cancellation, superior voice clarity, and unmatched convenience in a sleek and sophisticated package. With its innovative features and timeless design, it sets a new standard for premium earbuds, reaffirming Blaupunkt’s position as a leader in the audio industry.
20, Apr 2024
Magnificent Display of Indian Culture at LPU’s annual ‘One-India 2024’ Cultural Fest
Jalandhar: 20th April 2024– Lovely Professional University (LPU) Campus got transformed into a vibrant realm of Indian culture & heritage when its annual mega cultural fest ‘One India-2024’ commenced with great splendour and spectacle. This 12th edition of the fest witnessed an awe-inspiring display of equality, diversity, and inclusivity as students from across the country showcased the magnificence of their respective states, and joined hands with others.
For this, a large number of Indian festivals, rituals, cultures, traditions, dances, songs were showcased and performed on, in full mirth and merriment. Students raised slogans for oneness, particularly “Bharat Mata Kee Jai” and “Hum Sab Ek Haen”, amid showcasing of large diversity of the country. The fest had an impressive line-up of activities, featuring 29 exhibition stalls that provided a glimpse into the rich heritage, art, and cuisine of each state and union territory. On-looking 25000+ students were also enthralled by the diverse range of products, handicrafts, and other related things that were on display. The fest also showcased 29 folk music & dance-performances, 3 kms long variegated cultural procession- which added magnanimity and lustre to the fest.
Carrying the theme of “Equality, Diversity, and Inclusivity”; this year’s fest aimed to celebrate the glorious Indian philosophy that binds the entire nation together. The festival welcomed students from all corners of India, who not only represented their states but also collaborated with their peers from different regions.
The event was celebrative and informative with massive presentations made by 4000+ participating LPU students, hailing from all Indian states & union territories. They collaborated with one another to learn and imbibe the goodness of other cultures as well. Even international students of 40+ countries worked together with their Indian counterparts to prove the fest grand in form and aim. The result was a harmonious amalgamation of cultures, traditions, perspectives which showcased the true spirit of a united India.
Founder Chancellor of LPU & Rajya Sabha Member Hon’ble Dr Ashok Kumar Mittal inaugurated the fest by releasing tri-coloured balloons. Dr Mittal congratulated all at the fest for upholding India’s magnanimity in its diversity, as also maintained at the campus itself. Dr Mittal encouraged students to always stand united in all of their endeavours for the betterment of the community, country and the world. Pro-Chancellor Mrs Rashmi Mittal accompanied him. While visiting the individual stalls raised by students; both of them appreciated the incredible enthusiasm and collaboration displayed. They inspired students to go ahead in all unified works for the betterment of the student community.
Along with unity in diversity, inclusion too ensured that students across varying identities feel valued, welcomed, respected, included, represented, heard, and that they can contribute collectively with a voice of their own. What truly set this edition of ‘One India’ apart was the active participation of international students as well. Hailing from different corners of the world, they worked hand in hand with their Indian counterparts, further enriching the festival’s grandeur and demonstrating the spirit of global unity as well. Their contributions highlighted the event’s underlying message of fostering cultural exchange and embracing diversity.
An ‘Art Exhibition-Abhivykati’ was also organized where different departments presented their exclusive creations of their students. The English department displayed original poems, comics, slogans and more to publish soon; Fine Arts exhibited art pieces in diverse forms; Architecture put forth artisan works in diverse textures; Fashion came out with dresses for different occasions; Hotel Management with delicious delicacies; and so on.
Different Schools of the university represented different states of India separately, and their students worked together to bring out the great aspects of the individual states for 28,000 other on-looking students. The conclusive occasion will vouchsafe the cultural showcase and fashion show amid continuous rhyming performances of all the states of India.
Illustrative factor of the celebration was that students of a particular state were seen working and performing for the other state. Andhra Pradesh students were seen in the Punjab tableau; whereas, Kerala students showcased all about Maharashtra state. By doing so, students availed a broadened opportunity to celebrate and pay respect to one-another’s culture. In fact, India is known for its rich cultural heritage, where diversification is the identity of the country.
Students performed on diverse Indian classical and folk dances including Bharatanatyam (Tamil Nadu), Kathak (North, West and Central India), Kathakali (Kerala), Kuchipudi (Andhra), Odissi (Odisha), Manipuri (Manipur), Mohiniyattam (Kerala), Sattriya (Assam), Bhangra/Giddha (Punjab, North India), Garba (Gujarat), Ghumar (Rajasthan) and many more.
20, Apr 2024
ICICI Bank strengthens support for senior citizens in West Bengal
Kolkata: ICICI Bank has announced a range of initiatives to make banking more convenient to its senior citizen customers in West Bengal. As part of this programme, the Bank has set up desks with Relationship Managers dedicated to service senior citizens at all branches in the state. The desks offer personalised assistance to senior citizens for various banking requirements including providing form 15H, life certificate, fixed deposits and interest certificate. In case the senior citizens want to avail of these services from the convenience of their home, they can do so digitally on the Bank’s retail banking application, iMobile Pay. Additionally, the Bank has made banking services available at the doorstep of senior citizens to provide improved convenience to them throughout the state.
In order to promote these initiatives, the Bank has launched a comprehensive ad campaign titled, ‘Moner Moton Banking’ featuring Prosenjit Chatterjee and Sabyasachi Chakraborty, two renowned actors in West Bengal. The campaign was aired on popular Bengali news and entertainment channels, and was supported by outdoor advertising across premium locations in the state.
Further, ICICI Bank aims to celebrate rich cultural heritage of the state through the launch of ‘Tarar Khonje’, a talent search exclusively for residents of West Bengal and NRIs above 50 years of age. This initiative is a part of the Bank’s overall focus to serve the senior citizens in the state. The talent search encompasses various categories including dancing, singing, poetry recitation, playing musical instruments, stand-up comedy, and photography. The interested participants can submit their entries on the talent search’s official website www.tararkhonje.com.
To ensure maximum participation from senior citizens, the talent search has reached out to over 60 housing societies including esteemed old age homes like Snehodiya and Swapnobhor.
Mr. Akash Raghav, State Head- West Bengal and North East, ICICI Bank said, “We have undertaken multi-pronged steps to enhance hassle-free, seamless and convenient banking experience to the senior citizens in West Bengal as part of our aim to become their preferred bank of choice. We have also launched ‘Tarar Khonje’ which offers an opportunity to the residents and NRIs of the state who are above 50 years to showcase their talent. With over 5,000 registrations in just a few weeks, this initiative has garnered significant interest and participation. Through this campaign, our aim is to celebrate the artistic and cultural prowess of Bengal’s talented residents.”
The winners of the talent search will be rewarded with an opportunity to appear on television with the actor Prosenjit Chatterjee, fondly called Bumba Da.
ICICI Bank currently operates a vast network of nearly 300 branches and over 510 ATMs and cash recycling machines (CRMs) in West Bengal.
ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centers, internet banking (www.icicibank.com), and mobile banking.
